Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology. Topics Covered The many academic areas covered in this publication include, but are not limited to: Brand Communication Consumer Brand Engagement Gender Fluidity Mobile Commerce Multichannel Retailing Omnichannel Strategy Social Identity Social Media User-Generated Content

As the ice around the Arctic landmass recedes, the territory is becoming a flashpoint in world affairs. New trade routes, cutting thousands of miles off journeys, are available, and the Arctic is thought to be home to enormous gas and oil reserves. The territorial lines are new and hazy. This book looks at how Russia deals with the outside world vis a vis the Arctic. Given Russia's recent bold foreign policy interventions, these are crucial issues and the realpolitik practiced by the Russian state is essential for understanding the Arctic's future.Here, Geir Honneland brings together decades of cutting-edge research - investigating the political contexts and international tensions surrounding Russia's actions. Honneland looks specifically at 'region-building' and environmental politics of fishing and climate change, on nuclear safety and nature preservation, and also analyses the diplomatic relations surrounding clashes with Norway and Canada, as well as at the governance of the Barents Sea. The Politics of the Arctic is a crucial addition to our understanding of contemporary International Relations concerning the Polar North.

Religious studies and research has gained a lot of interest and considerable attention from researchers, policy makers, and practitioners during the last few years. Though interest has increased, religious tourism is vastly underrepresented in modern research and not much is known on the subject's presence in most countries. Global Perspectives on Religious Tourism and Pilgrimage provides emerging research on religious tourism, the cultural impact of religion, and religiosity's impact on new market products. Highlighting the prevalence of religiosity, readers will learn tourism's impact on the world economy and the growing research in religious tourism, this book is an important resource for academic societies, entrepreneurs, policy makers, researchers, and educators.