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Books > Business & Economics > Industry & industrial studies
Fundamentals of Magnetic Thermonuclear Reactor Design is a
comprehensive resource on fusion technology and energy systems
written by renowned scientists and engineers from the Russian
nuclear industry. It brings together a wealth of invaluable
experience and knowledge on controlled thermonuclear fusion (CTF)
facilities with magnetic plasma confinement - from the first
semi-commercial tokamak T-3, to the multi-billion international
experimental thermonuclear reactor ITER, now in construction in
France. As the INTOR and ITER projects have made an immense
contribution in the past few decades, this book focuses on its
practical engineering aspects and the basics of technical physics
and electrical engineering. Users will gain an understanding of the
key ratios between plasma and technical parameters, design
streamlining algorithms and engineering solutions.
Tucked into the files of Iowa State University's Cooperative
Extension Service is a small, innocuous looking pamphlet with the
title Lenders: Working through the Farmer-Lender Crisis.
Cooperative Extension Service intended this publication to improve
bankers' empathy and communication skills, especially when facing
farmers showing "Suicide Warning Signs." After all, they were
working with individuals experiencing extreme economic distress,
and each banker needed to learn to "be a good listener." What was
important, too, was what was left unsaid. Iowa State published this
pamphlet in April of 1986. Just four months earlier, farmer Dale
Burr of Lone Tree, Iowa, had killed his wife, and then walked into
the Hills Bank and Trust company and shot a banker to death in the
lobby before taking shots at neighbors, killing one of them, and
then killing himself. The unwritten subtext of this little pamphlet
was "beware." If bankers failed to adapt to changing circumstances,
the next desperate farmer might be shooting.This was Iowa in the
1980s. The state was at the epicenter of a nationwide agricultural
collapse unmatched since the Great Depression. In When a Dream
Dies, Pamela Riney-Kehrberg examines the lives of ordinary Iowa
farmers during this period, as the Midwest experienced the worst of
the crisis. While farms failed and banks foreclosed, rural and
small-town Iowans watched and suffered, struggling to find
effective ways to cope with the crisis. If families and communities
were to endure, they would have to think about themselves, their
farms, and their futures in new ways. For many Iowan families, this
meant restructuring their lives or moving away from agriculture
completely. This book helps to explain how this disaster changed
children, families, communities, and the development of the
nation's heartland in the late twentieth century. Agricultural
crises are not just events that affect farms. When a Dream Dies
explores the Farm Crisis of the 1980s from the perspective of the
two-thirds of the state's agricultural population seriously
affected by a farm debt crisis that rapidly spiraled out of their
control. Riney-Kehrberg treats the Farm Crisis as a family event
while examining the impact of the crisis on mental health and food
insecurity and discussing the long-term implications of the crisis
for the shape and function of agriculture.
Lately, tourists consider their mobile devices as essential
accessories for the realization of their trip before, during, and
after the visit. Such devices allow them to consult information
about points of interest, services, or products in real time. Thus,
mobile devices have come to be considered as tools to support
decision making regarding the realization of trips. In the digital
environment, tourists seek complementary information to consolidate
knowledge about the destination, heritage, culture, customs, and
traditions that make the visited place unique. Simultaneously, they
transform tourist experiences into a memory associated with travel,
contribute to the sustainability of local populations, reduce
inequalities, and cooperate to improve the quality of life of all
involved. ICT as Innovator Between Tourism and Culture differs from
others on the same areas because it aims to place the emphasis on
and increase the bridge of knowledge between information
communications technology (ICT), tourism, and culture, considering
ICT as the main driver that creates the development environment and
enhances the tourist experience in general. In particular, it is
linked to cultural heritage, making it a more sustainable and
intelligent tourist destination, taking into account the well-being
of the local population and visitors. Covering topics such as
destination image, religious tourism, and innovation dynamics, this
book is an essential resource for IT consultants, hotel managers,
marketers, travel agencies, tour operators, tourism researchers,
professors, students, practitioners within the tourism industry,
and academicians.
Smartphone Apps for Health and Wellness helps readers navigate the
world of smartphone apps to direct them to those which have had the
best medical evidence in obtaining the users' goal. The book covers
the history of apps, how they work, and specific apps to improve
health and wellness in order to improve patients outcomes. It
discusses several types of apps, including apps for medical care,
sleeping, relaxation, nutrition, exercise and weight loss. In
addition, sections present the features of a good app to empower
readers to make their own decision when evaluating which one to
use. This is a valuable resource for clinicians, physicians,
researchers and members of biomedical field who are interested in
taking advantage of smartphone apps to improve overall health and
wellness of patients.
Religious studies and research has gained a lot of interest and
considerable attention from researchers, policy makers, and
practitioners during the last few years. Though interest has
increased, religious tourism is vastly underrepresented in modern
research and not much is known on the subject's presence in most
countries. Global Perspectives on Religious Tourism and Pilgrimage
provides emerging research on religious tourism, the cultural
impact of religion, and religiosity's impact on new market
products. Highlighting the prevalence of religiosity, readers will
learn tourism's impact on the world economy and the growing
research in religious tourism, this book is an important resource
for academic societies, entrepreneurs, policy makers, researchers,
and educators.
The Ottoman Press (1908-1923) looks at Ottoman periodicals in the
period after the Second Constitutional Revolution (1908) and the
formation of the Turkish Republic (1923). It analyses the increased
activity in the press following the revolution, legislation that
was put in place to control the press, the financial aspects of
running a publication, preventive censorship and the impact that
the press could have on readers. There is also a chapter on the
emergence and growth of the Ottoman press from 1831 until 1908,
which helps readers to contextualize the post-revolution press.
Online shopping has become increasingly popular due to its
availability and ease. As a result, it is important for companies
that sell high-end products to maintain the same marketing success
as companies selling more affordable brands in order keep up with
the market. Digital Marketing Strategies for Fashion and Luxury
Brands is an essential reference source for the latest scholarly
research on the need for a variety of technologies and new
techniques in which companies and brand managers can promote
higher-end products. Featuring coverage on a broad range of topics
and perspectives such as brand communication, mobile commerce, and
multichannel retailing, this publication is ideally designed for
managers, academicians, and researchers seeking current material on
effectively promoting more expensive merchandise using technology.
Topics Covered The many academic areas covered in this publication
include, but are not limited to: Brand Communication Consumer Brand
Engagement Gender Fluidity Mobile Commerce Multichannel Retailing
Omnichannel Strategy Social Identity Social Media User-Generated
Content
A field guide to the trade and art of editing, this book pulls back
the curtain on the day-to-day responsibilities of a literary
magazine editor in their role, and to the specific skills necessary
to read, mark-up and transform a piece of writing. Combining a
break-down of an editor's tasks - including creating a vision,
acquisitions, responding to submissions and corresponding with
authors - with a behind-the-scenes look at manuscripts in progress,
the book rounds up with a test editing section that teaches, by way
of engaging exercises, the nitty-gritty strategies and techniques
for working on all kinds of texts. Generous in its insight and
access to practicing editors' annotations and thought processes,
The Invisible Art of Literary Editing offers an exclusive look at
nonfiction, fiction and poetry manuscripts as they were first
submitted, as they were marked up by an editor and how the final
piece was presented before featuring an interview with the editor
on the choices they made about that piece of work, as well as their
philosophies and working practices in their job. As a skill and a
trade learnt through practice and apprenticeship, this is the
ultimate companion to editing any piece of work, offering
opportunities for learning-by-doing through exercises, reflections
and cases studies, and inviting readers to embody the role of an
editor to improve their craft and demystify the processes involved
in this exciting and highly coveted profession.
In Beyond the Chicken, author and lifelong poultry keeper Kelly
Klober turns his attention to alternative poultry ventures. The
newfound interest in heritage breeds of chicken has created a
unique opportunity for small farmers to reintroduce consumers to
other types of poultry. Ducks, pigeons, and guinea were all once
ubiquitous on the family farm, and the market is opening to them
once again among influential chefs and foodies. From geese to quail
to peahens to turkeys, Klober discusses the pros and cons of each
and how to best fit an alternative poultry venture into your
farming operation. Filled with humorous personal anecdotes and
practical advice on feeding, housing, pricing and marketing, this
book is a must-read for the small farmer interested in an
alternative to the ever-present white egg-laying chicken or any
lover of poultry
Political Economy of Globalization and China's Options offers the
political economy of globalization and China's options in response
to globalization's retrogression, and the construction of world
order. What are the strategies for upgrading the competitiveness of
an emerging major power? Why does world need a new concept of
openness? What are the four major challenges for the world economy?
How do Chinese scholars think of in an "Anti-Globalization"
environment? What are the five major objectives of global politics?
Besides answering these basic questions, we will also consider
other issues: the triangular relationship among China, the United
States, and Russia; Rise of China and transformation of
international order; understanding nuclear security and safety
issues from the perspective of global governance.
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