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Books > Promotion > Juta Competition

Contemporary Retail And Marketing Case Studies (Paperback, 2nd Edition): C. Nieuwenhuizen, C. H. van Heerden Contemporary Retail And Marketing Case Studies (Paperback, 2nd Edition)
C. Nieuwenhuizen, C. H. van Heerden 4
R364 Discovery Miles 3 640 Ships in 4 - 6 working days

This new edition of Contemporary Retail and Marketing Case Studies is a collection of 34 studies of retail and marketing operations as told by individual companies.

Small, medium and larger companies relate the challenges they have faced and how they overcame them, and share their successes and frustrations in a frank and open manner. Each case is unique in its own way and addresses issues which are pertinent and relevant to the South African retail and marketing environment.

The value of this collection is that:

  • It provides a variety of cases that together offer insight into the marketing challenges faced by local businesses
  • It offers a South African perspective on how to overcome these issues
  • It is written from the viewpoint of the entrepreneur or business executive
  • It provides practical insights which support work-integrated learning.

This book is a must-read for scholars, students and people concerned with the retail and marketing industry.

Principles Of Global Business Management (Paperback): Rafiu Adewale Aregbeshola Principles Of Global Business Management (Paperback)
Rafiu Adewale Aregbeshola 6
R575 R540 Discovery Miles 5 400 Save R35 (6%) Ships in 4 - 8 working days

When people think about the business world, they tend to think more about the political economy of operating environments than the intricacies of ethics and diversity management in offshore locations. However, all these factors are equally pertinent to successful global business management and a successful international business.

Globalisation and technological innovation also need to be considered. And while the controversy that surrounds globalisation has tainted the proceeds of growth and economic prosperity, the improvement in quality of life brought about by technological advances in global financial integration cannot be overemphasised.

Principles of Global Business Management tackles these and other tough and complicated questions, giving a well-considered and rounded view on teh messy world of Global Business Management. Some of the book's highlights include:

  • A new perspective on globalisation, taking into account the recent uprising of populist ideologies in emerging markets and the developed world
  • A chapter on ethics and global diversity management
  • A chapter on technological, information and business innovation
  • A chapter on global capital market dynamics, specifically addressing the adoption and adaptation of financial instruments as they affect cross-border investment decisions
  • A unique approach to the evaluation of institutional instruments and the attraction of investment in emeging markets (especially in Africa)
  • A blend of theory and practical knowledge of operating environments, especially in emerging markets, and more specifically in Africa.
Rethinking Our World (Paperback, 4th ed): Philip Higgs, Jane Smith Rethinking Our World (Paperback, 4th ed)
Philip Higgs, Jane Smith 4
R236 Discovery Miles 2 360 Ships in 4 - 6 working days

Does life have any meaning for you? Is it possible to create meaning? What do you think life is about? Do you think life is worth living?

These questions, taken from the text of Rethinking Our World, challenge the reader to look critically and creatively at many of society’s traditional beliefs. They encourage readers to look at their world differently by asking questions about change, identity and direction. The authors outline the major figures and basic principles of each philosophy, then analyse the type of thinking each approach encourages. They go on to challenge readers to examine ways in which the different approaches can be used to understand the world.

Rethinking Our World will be invaluable to undergraduate students in the human and social sciences, as well as to a more general readership seeking an understanding of the arguments in the major philosophies.

Intellectual Property Made Simple (Paperback): Owen Salmon Intellectual Property Made Simple (Paperback)
Owen Salmon
R660 R608 Discovery Miles 6 080 Save R52 (8%) Ships in 4 - 8 working days

Trade marks, copyright, designs and patents involve different forms of intellectual property rights. In our daily lives, from the music we download, to photographs we post, to goods we buy and products we manufacture, intellectual property is present. However, their laws have terminology and concepts that can be difficult for us to understand.

This book simplifies the nature, creation, and ownership of these different intellectual property rights. It explains the procedures for registration, and the remedies for enforcement, all in bite-size sections which are easy to read and simple to understand.

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