When people think about the business world, they tend to think more about the political economy of operating environments than the intricacies of ethics and diversity management in offshore locations. However, all these factors are equally pertinent to successful global business management and a successful international business.

Globalisation and technological innovation also need to be considered. And while the controversy that surrounds globalisation has tainted the proceeds of growth and economic prosperity, the improvement in quality of life brought about by technological advances in global financial integration cannot be overemphasised.

Principles of Global Business Management tackles these and other tough and complicated questions, giving a well-considered and rounded view on teh messy world of Global Business Management. Some of the book's highlights include:

• A new perspective on globalisation, taking into account the recent uprising of populist ideologies in emerging markets and the developed world
• A chapter on ethics and global diversity management
• A chapter on technological, information and business innovation
• A chapter on global capital market dynamics, specifically addressing the adoption and adaptation of financial instruments as they affect cross-border investment decisions
• A unique approach to the evaluation of institutional instruments and the attraction of investment in emeging markets (especially in Africa)
• A blend of theory and practical knowledge of operating environments, especially in emerging markets, and more specifically in Africa.

Trade marks, copyright, designs and patents involve different forms of intellectual property rights. In our daily lives, from the music we download, to photographs we post, to goods we buy and products we manufacture, intellectual property is present. However, their laws have terminology and concepts that can be difficult for us to understand.

This book simplifies the nature, creation, and ownership of these different intellectual property rights. It explains the procedures for registration, and the remedies for enforcement, all in bite-size sections which are easy to read and simple to understand.