'Most books on persuasion teach the few how to sway the many. With wit and vim, Guy has given us something else: an X-ray into the tactics of those trying to change our minds and behaviour.' - Stephen Krupin, former speechwriter for Barack Obama When Winston Churchill spoke in Parliament, he convinced an empire to go to war. When Martin Luther King spoke in Washington, he convinced millions to open their hearts to change. When Oprah Winfrey said: 'Do what you have to do until you can do what you want to do,' she also used rhetoric. As we have here, by deploying the rule of three to stress a point. Rhetoric - the art of persuasive speaking and writing - often gets a bad rap. In this dazzling, fast-paced guide, speechwriter Guy Doza rescues rhetoric from the shadows and showcases its immense power to change lives, for good and bad. Highlighting punchy sayings from Ancient Rome to modern marketing, he shows how leaders, businesses and even our own friends use rhetorical techniques every day to make convincing arguments. What's more, this guide to rhetoric will show you how to learn to use this persuasive language in your own life: How to convince an investor to back your venture What to say to a potential lover in a bar And, the six rules of apology you should use if you ever accidentally run over the next-door neighbour's cat... How to Apologise for Killing a Cat is a quick read, humorous and highly practicable. It decodes the tricks and techniques of rhetoric for everyday readers. It's the only book you need to make a convincing marketing pitch. It's the only book you need to give a rousing speech. It's the only book you need to write persuasively. It's the best book to explain the technique we've just used here. After reading this book, you will start to see the trick of rhetoric used everywhere. After reading this book, you will never see the world the same way again! Extract Have you ever had that unpleasant anxiety of taking your car to the mechanic and feeling like you're being swindled? Most of you will probably know exactly what I am talking about. We don't know how cars work, we don't know what the parts are called and we don't know how to fix them ourselves. This lack of knowledge makes us vulnerable and susceptible to exploitation, and we know it. So does the mechanic. Now, most mechanics are honest individuals, not rogues, but can we say the same of people who run countries and big companies? When it comes to ordinary life away from the car engine or central heating boiler, most of us don't even realise just how vulnerable we are. People can use persuasive language to swindle us, cheat us, and exploit us to the hilt. And the worst part is that we are not even aware that it is happening. Welcome to rhetoric, the art of persuasion. Rhetoric is a superpower. It can alter the way we think, the way we behave and sometimes even the way we live our lives. And its most explosive charge lies in its subtlety. We need to be aware of how such persuasive language is used, not only so that we can be more persuasive ourselves, but defend ourselves against the rhetorical advances of those who would seek to exploit us. For too long, rhetoric has been a dark and ancient art confined to the secretive circles of politics and academia. This mystery and misunderstanding has often led to the public to consider it to be the tool of crooks, spin doctors and villains. But no more! The time has come to bring rhetoric out of the darkness and show it for what it is: a mighty linguistic tool. Whether it is a conversation between friends in a cafe, a pathetic attempt to flirt at a bar, or a meaningful conversation with a world renowned philosopher, rhetoric is everywhere.

Collins CSEC® French Workbook supports the Student’s Book by providing additional material for skills development and language practice. Following the structure of the Student’s Book, the Workbook gives students the opportunity to practise the grammar and vocabulary of each topic-based unit, as well as reading, writing and speaking skills. Each unit comprises a variety of exercises carefully designed to consolidate and reinforce language learning, as well as provide stretch and extra challenge. Additional writing and speaking practice in exam-style activities is also provided. The Workbook can be used in class or at home, and activities are equally suitable for extension work in class or as exercises set for homework.

German Grammar in Context presents an accessible and engaging approach to learning grammar. Each chapter opens with a real-life extract from a German newspaper, magazine, poem, book or internet source and uses this text as the starting point for explaining a particular key area of German grammar. A range of exercises follow at the end of the chapter, helping students to reinforce and test their understanding, and an answer key is also provided at the back of the book. This second edition features: Updated texts with current newspaper and magazine articles and new extracts from digital media such as chatrooms or blogs Inclusion of a wide-ranging selection of sources and topics to further students' engagement with issues relevant to contemporary Germany and Austria Clear and user-friendly coverage of grammar, aided by a list of grammatical terms A wide variety of inventive exercises designed to thoroughly build up grammatical understanding, vocabulary acquisition and effective comprehension and communication skills Helpful 'keyword boxes' translating difficult vocabulary in the texts A recommended reading section offering advice on additional grammar resources and website links German Grammar in Context will be an essential resource for intermediate to advanced students of German. It is suitable for both classroom use and independent study.

This title is based on two of CILT's earliest and most influential "Pathfinders". It shows how it is possible to develop an ethos of communication in the target language involving teacher to pupil, pupil to teacher, and pupil to pupil interaction. The material has been updated and written, where appropriate, to take account of current curriculum initiatives and research.

Book 2 of the book series is targeted at upper beginning or intermediate learners of Cantonese This volume provides a contextualized approach to the learning of the language. This volume uses short stories to illustrate language use in different situations. The dialogues in this volume cover various language functions, such as describing a place, explaining, and rejecting requests. The examples of language use include communication in private life as well as work-related situations. Book 2 of the book series can be used by universities, colleges, schools in Hong Kong, and by institutions around the world. This book can be used in language immersion programmes. This book is suitable for learners who are looking for self-study materials.

A guided writing journal filled with tips, instructions and plenty of space to explore your creativity and become a better writer. “Where do I begin?� A common question, no matter how much you love to write, how often you write, or if you’re a beginner to journalling. The blank page or empty journal can be intimidating. Designed to nurture your creativity and self-motivation, My Creative Writing Journal provides you with welcome guidance and inspiration to explore and write with ease. Inside this interactive journal you will find plenty of writing room to get your thoughts and words on paper and even learn more about yourself. Unique writing prompts and interesting topics and questions to reflect upon will stimulate your creativity and have you brainstorming new ideas. Whether you’re new to journal writing or find yourself really stuck in the creative process, discover the motivation to get started and the encouragement to continue and enjoy your writing journey.

Students of all levels need to know how to write a well-reasoned, coherent research paper—and for decades Kate L. Turabian’s Student’s Guide to Writing College Papers has helped them to develop this critical skill. For its fifth edition, Chicago has reconceived and renewed this classic work for today’s generation. Addressing the same range of topics as Turabian’s A Manual for Writers of Research Papers, Theses, and Dissertations but for beginning writers and researchers, this guide introduces students to the art of formulating an effective argument, conducting high-quality research with limited resources, and writing an engaging class paper. This new edition includes fresh examples of research topics, clarified terminology, more illustrations, and new information about using online sources and citation software. It features updated citation guidelines for Chicago, MLA, and APA styles, aligning with the latest editions of these popular style manuals. It emphasizes argument, research, and writing as extensions of activities that students already do in their everyday lives. It also includes a more expansive view of what the end product of research might be, showing that knowledge can be presented in more ways than on a printed page. Friendly and authoritative, the fifth edition of Student’s Guide to Writing College Papers combines decades of expert advice with new revisions based on feedback from students and teachers. Time-tested and teacher-approved, this book will prepare students to be better critical thinkers and help them develop a sense of inquiry that will serve them well beyond the classroom.

Organized by subject and with an accompanying audio app, this is the essential reference for all Spanish-language learners. Learn more than 10,000 of the most useful words and phrases in Spanish with this beautifully illustrated dictionary for Spanish-language students. Building on the success of the English for Everyone course books and the Bilingual Visual Dictionary series, the Spanish English Illustrated Dictionary uses crystal-clear illustrations to show the meaning of over 10,000 words of Spanish vocabulary. The words are shown in a visual context in themed sections covering practical or everyday topics (such as shopping, food, or study), providing learners with all the vocabulary they need for work, travel, and leisure. Learning Spanish vocabulary is even easier with this visually stunning dictionary.

Our unique Spanish Workbook provides focused practice to prepare your students for their end of course assessments. The exercises in the workbooks prepare students for the reading, writing and listening assessments - with QR codes to enhance learning. Students are encouraged to make the workbooks their own, writing in answers, highlighting and making notes - perfect for revision. The structure of the workbooks by prescribed theme means they can be used alongside, rather than instead of, other resources. Support for the Internal Assessment.

This essential component follows the organization of the main text and provides additional reading, writing, viewing, listening, and pronunciation practice outside of class plus practice with vocabulary and structures.

Balancing skills and theory, this introductory public speaking textbook encourages the reader to see public speaking as a way to build community in today's diverse world. Within a framework that emphasizes speaker responsibility, listening, and cultural awareness, this classic book uses examples from college, workplace, political, and social communication to make the study of public speaking relevant, contemporary, and exciting. This new edition includes expanded coverage of mediated speaking with examples from podcasts and online speaking contexts; discussion of ethical issues of contemporary public discourse, including disinformation and public civility; and tips for extemporaneous speaking. This textbook is ideal for general courses on public speaking as well as specialized programs in business, management, political communication, and public affairs. A companion website including an instructor's manual containing discussion questions, exercises, quiz questions, and suggestions for syllabus design is available at www.routledge.com/cw/german.

Balancing skills and theory, this introductory public speaking textbook encourages the reader to see public speaking as a way to build community in today's diverse world. Within a framework that emphasizes speaker responsibility, listening, and cultural awareness, this classic book uses examples from college, workplace, political, and social communication to make the study of public speaking relevant, contemporary, and exciting. This new edition includes expanded coverage of mediated speaking with examples from podcasts and online speaking contexts; discussion of ethical issues of contemporary public discourse, including disinformation and public civility; and tips for extemporaneous speaking. This textbook is ideal for general courses on public speaking as well as specialized programs in business, management, political communication, and public affairs. A companion website including an instructor's manual containing discussion questions, exercises, quiz questions, and suggestions for syllabus design is available at www.routledge.com/cw/german.

The Diagnosis of Writing in a Second or Foreign Language is a comprehensive survey of diagnostic assessment of second/foreign language (SFL) writing. In this innovative book, a compelling case is made for SFL writing as an individual, contextual, and multidimensional ability, combining several theoretically informed approaches upon which to base diagnosis. Using the diagnostic cycle as the overarching framework, the book starts with the planning phase, cover design, development, and delivery of diagnostic assessment, ending with feedback and feed-forward aspects to feed diagnostic information into the teaching and learning process. It covers means to diagnose both the writing processes and products, including the design and development of diagnostic tasks and rating scales, as well as automated approaches to assessment. Also included is a range of existing instruments and approaches to diagnosing SFL writing. Addressing large-scale as well as classroom contexts, this volume is useful for researchers, teachers, and educational policy-makers in language learning.

A handy cheat sheet providing more than 700 key Japanese vocabulary words and phrases in an at-a-glance, easy-to-carry format! This language card is an invaluable tool for anyone who wants to quickly build their command of Japanese vocabulary, and an essential resource for those studying for JLPT N5, N4 and the AP Japanese Language and Culture test. Designed for convenience, this study card is: Laminated: to hold up over time and avoid being ruined by coffee spills 3 hole punched: giving the option to put it in a binder 8.5x11 inches: to easily fit into a folder or notebook alongside other study materials A quick reference: alongside the vocabulary, Hiragana and Katakana alphabet charts are provided for convenience Each English vocabulary word is given three Japanese renditions--Kanji, Kana, and romanized Japanese, presented in easy-to-read, color-coded charts. Online audio recordings give native-speaker pronunciation for every word. Vocabulary items are laid out in clearly defined sections, including: Daily Expressions Countries, Nationalities and Language People and Families & Personal Information Numbers, Counters & Money Clock Time & Time Expressions Days of the Week, Months of the Year & Days of the Month Seasons and Calendar & Weather, Climate and Natural Disasters Basic Verbs, Adverbs of Degree and Frequency, Adjectives & Conjunctions Where is it? Colors and Shapes Education, Workplace & Occupations Clothing, Body and Health IT, Communications and Media Ecology Globalization

Olly's top-notch language-learning insights are right in line with the best of what we know from neuroscience and cognitive psychology about how to learn effectively. I love his work - and you will too! - Barbara Oakley, PhD, Author of New York Times bestseller A Mind for Numbers This second volume of the bestselling Teach Yourself Graded Readers series features 8 compelling new stories in a variety of genres, from science fiction and crime to history and thriller, so you'll have fun reading, while learning a wide range of new vocabulary and rapidly improving your Spanish comprehension! Short Stories in Spanish for Beginners, Volume 2 is written for students from high-beginner to intermediate level. The eight captivating stories are designed to give you a sense of achievement and a feeling of progress when reading. You'll enjoy reading in Spanish, grow your vocabulary in a natural way, and improve your comprehension at the same time. Based on extensive research into how people most enjoy and benefit from reading in a new language, this book eliminates the frustrations you experience when trying to read in Spanish. Stories are broken down into manageable chapters, so you make progress with the story and feel a sense of achievement. Realistic amounts of new vocabulary are introduced so that you're not deterred by complex words. Instead of pausing to look up every word, you'll absorb new vocabulary from the context of the story, and have the satisfaction of that moment when you say: "I totally understood that sentence!" This book includes: - Accessible grammar for high-beginner and low-intermediate level learners (CEFR A2-B2) - Natural dialogues in each story, so that you can learn conversational Spanish and improve your speaking ability! - Controlled language at your level, including the most frequent words, to help you progress confidently - Pleasure! It's much easier to learn a new language when you're having fun. Carefully curated to make learning a new language easy, these stories include key features that will support and consolidate your progress, including: * A glossary for bolded words in each text * A bilingual word list * Full plot summary * Comprehension questions after each chapter. As a result, you will be able to focus on enjoying reading, delighting in your improved range of vocabulary and grasp of the language, without ever feeling overwhelmed or frustrated. The stories are levelled from A2-B1 on the Common European Framework of Reference and from Novice High to Low-Mid Intermediate ACTFL Receptive Proficiency. Use the code inside the book and ebook to access the free bonus story and the discounted audiobook edition on our Language Readers Library site (readers.teachyourself.com) or from the Readers app.

Use to instantly create hundreds of sentences for communication in Spanish. Provides basic sentences with plug-in words that are color-coded. To change the sentence, pick a different color-coded noun, verb or adjective for a wide range of sentences for communication in each category listed below.

World English is an exciting new four-skills program which uses National Geographic content, images, and video to teach the language that learners need to succeed in their daily lives. The series is built upon clear and practical learning goals which are presented and practiced through appropriate themes and topics. World English uses real people, real places, and real language to connect English language learners to the world. Each level in the World English series is accompanied by World English Writing Portfolio which is specially written to develop learners writing skills from basic word and sentence formation to writing connected paragraphs in a variety of writing contexts.

This wonderful collection of wordsearch puzzles is a great tool for building your Spanish vocabulary.