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Books > Business & Economics > Business & management > Management of specific areas

Advancing Big Data Analytics for Healthcare Service Delivery (Hardcover): Tiko Iyamu Advancing Big Data Analytics for Healthcare Service Delivery (Hardcover)
Tiko Iyamu
R3,769 Discovery Miles 37 690 Ships in 9 - 15 working days

In recent years, there has been steady increase in the interest shown in both big data analytics and the use of information technology (IT) solutions to improve healthcare services. Despite the growing interest, there are limited materials, to addressing the needs and challenges posed by the activities and processes including the use of big data. From IT solutions' perspectives, this book aims to advance the deployment and use of big data analytics to increase patients' big data usefulness and improve healthcare service delivery. The book provides significant insights and useful guide on how to access and manage big data, in improving healthcare service delivery. The book contributes a fresh perspective, which primarily comes from the complementary use of analytics approach with actor-network theory (ANT), and other techniques, in advancing healthcare service delivery. Accessing and managing healthcare big data have always been a challenging exercise. Due to the sensitivity of the health sector, the focus on patients' big data is from either technical or social perspective. Thus, the book employs sociotechnical theories, ANT and structuration theory (ST) as lenses to examine and explain the factors that enable and constrain the use of patients' big data for health services. By doing so, the book brings a different dimension and advance health service delivery. Providing a timely and important contribution to this critical area, this book is a valuable, international resource for academics, postgraduate students and researchers in the areas of IT, big data analytics, data management and health informatics.

Cultures of Belonging - Building Inclusive Organizations that Last (Paperback): Alida Miranda-Wolff Cultures of Belonging - Building Inclusive Organizations that Last (Paperback)
Alida Miranda-Wolff
R340 Discovery Miles 3 400 Ships in 12 - 17 working days

Clear, actionable steps for you to build new values, experiences, and perspectives into your organizational culture, infusing it with the diversity, inclusion, and belonging employees need to feel accepted, be their best selves, and do their best work. Bypass the faulty processes and communication styles that make change impossible in so many other organizations; access these practical tools and ideas for increasing diversity, equity, and inclusion (DEI) in your company. Filled with actionable advice Alida Miranda-Wolff learned through her own struggles being an outsider in a work culture that did not value inclusion, and having since worked with over 60 organizations to prioritize DEI initiatives and all the value and richness it adds to the workplace, this roadmap helps leaders: Learn why creating an environment where everyone feels belonging is the new barometer for employee engagement. Develop an understanding of the key terms around DEI and why they matter. Assess where your organization is today. Define and take the small steps that build new muscle memory into an organizational culture. Increase employee engagement, collaboration, innovation, communication, and sense of belonging. Build confidence in how to solve future DEI-related challenges. Get buy-in from colleagues (and even resisters) who can clearly see how to move forward and why. Overcome any limiting work environment and build all new processes and communication priorities that allow your employees to be a part of something greater than themselves while your organization learns to value and embrace the unique experiences and perspective that each employee brings to the company.

Tourism: Principles and Practice (Paperback, 6th edition): John Fletcher, Alan Fyall, Stephen Wanhill, David Gilbert Tourism: Principles and Practice (Paperback, 6th edition)
John Fletcher, Alan Fyall, Stephen Wanhill, David Gilbert
R2,191 Discovery Miles 21 910 Ships in 9 - 15 working days

Thanks to its engaging writing style and accessible structure, Fletcher has become the ultimate one-stop text for any student studying Tourism. Its broad appeal and popularity increases with each new edition, making it excellent value for any student who wants to understand and explore the principles of the subject. Well-liked by students and lecturers alike, Tourism: Principles and Practice is the ultimate reference text for anyone wishing to understand the complex and varied issues involved with such a diverse and constantly changing subject.

X-Ray Imaging - Fundamentals, Industrial Techniques, and Applications (Hardcover): Harry E. Martz, Clint M. Logan, Daniel J.... X-Ray Imaging - Fundamentals, Industrial Techniques, and Applications (Hardcover)
Harry E. Martz, Clint M. Logan, Daniel J. Schneberk, Peter J. Shull
R7,338 Discovery Miles 73 380 Ships in 12 - 17 working days

While books on the medical applications of x-ray imaging exist, there is not one currently available that focuses on industrial applications. Full of color images that show clear spectrometry and rich with applications, X-Ray Imaging fills the need for a comprehensive work on modern industrial x-ray imaging. It reviews the fundamental science of x-ray imaging and addresses equipment and system configuration. Useful to a broad range of radiation imaging practitioners, the book looks at the rapid development and deployment of digital x-ray imaging system.

What Every Engineer Should Know about Reliability and Risk Analysis (Hardcover): Mohammad Modarres What Every Engineer Should Know about Reliability and Risk Analysis (Hardcover)
Mohammad Modarres
R3,567 Discovery Miles 35 670 Ships in 12 - 17 working days

"Examining reliability, availability, and risk analysis and reviewing in probability and statistics essential to understanding reliability methods, this outstanding volume describes day-to-day techniques used by practicing engineers -- discussing important reliability aspects of both components and complex systems. "

The Value Imperative - Harvesting Value from Your IT Initiatives (Hardcover, 1st ed. 2016): Gerald G Grant, Robert Collins The Value Imperative - Harvesting Value from Your IT Initiatives (Hardcover, 1st ed. 2016)
Gerald G Grant, Robert Collins
R1,290 R1,020 Discovery Miles 10 200 Save R270 (21%) Ships in 10 - 15 working days

Organizational executives must change the way they think about how to invest in and manage IT if they want to get lasting value from computer-based innovations. The old way of thinking has not served organizations well. They continue to experience high levels of technological and operational failures even though they apply a wide variety of industry best practices. The rapid pace of technological advancement has tended to hide some fundamental problems that have existed from the start. These involve, not the technology only, but also the management and application of that technology. The human and organizational factors have not kept pace. They have remained relatively static and, to a shocking degree, ineffective. As a result, the IT department in many organizations has remained a breed apart. Communication between IT and the rest of the organization is fraught with misunderstanding. This leads to failures, recrimination, and, sometimes, wholesale changes which fall well short of their goals. The authors wrote this book because they wanted to help both business and IT to shift their focus from technology project implementation to that of value realization. In The Value Imperative readers will be introduced to a new business model called The Agricultural Model created by the authors for managing IT in organizations. This innovative model will help you learn how to change the mindset of people in your organization about how IT should be invested in and managed; key considerations for ensuring that business value is delivered from IT investments; how to measure that value that has been delivered and whether there has been effective return on the investments made; and finally the authors challenge business and IT managers to focus on the business value that customers seek which will help companies.

Project Management - A Practical Approach (Hardcover, 2nd edition): Roel Grit Project Management - A Practical Approach (Hardcover, 2nd edition)
Roel Grit
R5,187 Discovery Miles 51 870 Ships in 12 - 17 working days

The primary aim of Project Management is to facilitate the successful completion of projects. For this reason it puts particular emphasis on the importance of careful preparation and strategic co-operation within the project team. The first part of this new textbook offers a description of the project-based approach to the work environment, an analysis of when such an approach is appropriate and an account of how to make projects work. In addition, this part of the book discusses the role of planning software within the project environment. Part Two of the book describes the practical tools and skills needed to tackle projects. A number of the skills outlined in Part Two are also relevant to learning contexts other than projects. This new edition offers additional material on the life-cycle of the project: from setting up to completing a project. New sections deal with skills such as brainstorming and decision making in the project group. The text makes for required reading for project management students everywhere.

Overcoming Challenges to Gender Equality in the Workplace - Leadership and Innovation (Paperback): Patricia M. Flynn, Kathryn... Overcoming Challenges to Gender Equality in the Workplace - Leadership and Innovation (Paperback)
Patricia M. Flynn, Kathryn Haynes, Maureen A. Kilgour
R1,434 Discovery Miles 14 340 Ships in 12 - 17 working days

Many businesses and organizations are increasingly aware of the case for promoting gender equality, both within and outside their organizational boundaries. Evidence suggests that gender equality in the workplace boosts performance, and legal frameworks in many countries mandate specific action on gender inequality in the workplace. However, despite organizational policies on promoting equality and equal opportunities, there remain challenges to be overcome in many businesses, including throughout their supply chains. The book provides research rationales as to why responsible organizations must address the issue of gender equality in the workplace. It also presents case studies, action research and examples of good practices, describing how businesses and organizations are working to promote gender equality in various contexts. The book is designed to support the rationale for gender equality in business and organizations, providing evidence of implementation of gender equality in the workplace and advice on how to deal with and overcome challenges. It will be of interest to academics, employees, practitioners, policy-makers, businesses, institutions and organizations.

Employment - A Key Idea for Business and Society (Paperback): Jamie Woodcock Employment - A Key Idea for Business and Society (Paperback)
Jamie Woodcock
R1,084 Discovery Miles 10 840 Ships in 9 - 15 working days

Employment: A Key Idea for Business and Society introduces a topic that many of us take for granted yet is central to how we understand business and management. Most people work for the majority of their lives and in recent years, employment has become a topic of popular debate, particularly asking what the future of work could be. Much of this has focused on the role of technology and automation, as well as the growth of the gig economy and new forms of work. This book provides new ways to think about our own experiences of work and debates on employment. The book covers the history of employment, key changes to work, and a global perspective. The major debates in employment are introduced, providing theories for readers to develop their own perspectives. In particular, the book reappraises management theory, the role of workers' agency in changing work, surveys the state of current research and methods, and sketches out the key changes on the horizon for employment. This book will provide students with a critical introduction to employment, equipping them with the resources to research, understand, and rethink the topic.

The Practice of Corporate Governance (Paperback): Bob Tricker The Practice of Corporate Governance (Paperback)
Bob Tricker
R956 Discovery Miles 9 560 Ships in 9 - 15 working days

This book offers a straight-forward guide to the fundamental work of governing bodies and the people who serve on them. The aim is of the book is to help every member serving on a governing body understand and improve their contribution to the entity and governing body they serve. The book is rooted in research, including five years' work by the author as a Research Fellow of Nuffield College, Oxford.

Making Sense of Expertise - Cases from Law, Medicine, Journalism, Covid-19, and Climate Change (Paperback): Reiner Grundmann Making Sense of Expertise - Cases from Law, Medicine, Journalism, Covid-19, and Climate Change (Paperback)
Reiner Grundmann
R1,088 Discovery Miles 10 880 Ships in 9 - 15 working days

Current debates about experts are often polarized and based on mistaken assumptions, with expertise either defended or denigrated. Making Sense of Expertise instead proposes a conceptual framework for the study of expertise in order to facilitate a more nuanced understanding of the role of expertise in contemporary society. Too often different meanings of experts and expertise are implied without making them explicit. Grundmann's approach to expertise is based on a synthesis of approaches that exist in various fields of knowledge. The book aims at dispelling much of the confusion by offering a comprehensive and rigorous framework for the study of expertise. A series of in-depth case studies drawn from contemporary issues, including the climate crisis and the COVID-19 pandemic, provide the empirical basis of the author's comprehensive approach. This thought-provoking book will be of great interests to students, instructors and researchers in a range of fields in the humanities, social sciences, and science and technology studies.

Learning and the Metaverse - What this Technology Means for L&D (Hardcover): Donald Clark Learning and the Metaverse - What this Technology Means for L&D (Hardcover)
Donald Clark
R2,735 Discovery Miles 27 350 Ships in 12 - 17 working days

What is the metaverse? Will it really happen? How will it affect learning and development (L&D)? Where do I start? Learning and the Metaverse explains where the Metaverse came from, what it is, where it is going, debunks the myths and demystifies the jargon. It shows how it can be used to improve training and learning activities. Written by a learning technology expert with more than 35 years' experience, this book explains what this shift from 2D to 3D learning involves and what it means for you as a learning professional. It analyses the evidence for effective learning in 3D and explains what works and what doesn't. There is also guidance on designing training that can be used in the Metaverse and why it's important to consider how people learn when doing this. This book includes discussion of the Metaverse and broader education as well as coverage of virtual reality (VR), augmented reality (AR), immersive technology and learning simulations. This guide contains everything learning professionals need to know about learning and the Metaverse.

Maximum Performance - A Practical Guide to Leading and Managing People at Work (Paperback, New edition): Nick Forster Maximum Performance - A Practical Guide to Leading and Managing People at Work (Paperback, New edition)
Nick Forster
R1,785 Discovery Miles 17 850 Ships in 12 - 17 working days

Based on twelve years involvement with more two thousand MBAs, managers and professionals, Maximum Performance is a comprehensive analysis of leading and managing people set against a backdrop of accelerating organizational, business and technological change. It covers traditional topics - such as personal performance and stress management, employee motivation and performance, power and politics, communication skills and leading and managing change, as well as more contemporary issues, such as business ethics in a global economy and leadership in high-tech and virtual organizations. It also looks at how leaders and managers can create cultures to promote essential modern organizational competencies such as creativity and innovation, the effective dissemination and use of knowledge and intellectual capital, and creating systemic intelligent learning capabilities amongst employees. Maximum Performance represents a distillation of the best practical ideas about leadership and people management of recent times, condensed into a form that busy managers and professionals can assimilate and make immediate use of at work in large, medium-sized or small organizations, and in the public or private sector.

The Toyota Production System Journey - The Continuously Changing Features of TPS and Lean Thinking (Paperback): Noboru Takeuchi The Toyota Production System Journey - The Continuously Changing Features of TPS and Lean Thinking (Paperback)
Noboru Takeuchi
R997 Discovery Miles 9 970 Ships in 9 - 15 working days

The Toyota Production System (TPS) is regarded as a sophisticated concept that helps us understand the world of manufacturing. It evolved from the system of mass-producing cars, established by Ford, and the Japanese have since endeavored to make their own universal production system. Though much has been accomplished, TPS' progress is a continuous process. The theme of this book is how to understand and learn TPS. There is a TPS concept that seems to elude many, and that is that manufacturers should be able to make a product available at the moment a customer comes and asks for it. There are various ways and various tools that can be used to pursue the ideal state, and therefore we need to focus on the basic principles of TPS. This book tries to explain those Toyota Production System concepts that may otherwise be elusive. This book focuses on the factory to help readers understand the fundamental ideology of TPS. The main character started his career as a technical expert in the R&D division of an automotive Company and eventually becomes an Instructor of TPS. His broad career in companies is used to vividly describe the form of the Toyota Production System. To explain the growth of apprentices of various titles and positions, this story is woven with several short stories presented from the perspective of the main character, who grows from being a group leader to section leader to manager to general manager. Essentially, this book describes the Toyota Production System as based on the philosophy: "Always sketching out and pursuing the ideal state of manufacturing."

Business Model Transformation - The AI & Cloud Technology Revolution (Hardcover): Danny Samson, Alon Ellis, Stuart Black Business Model Transformation - The AI & Cloud Technology Revolution (Hardcover)
Danny Samson, Alon Ellis, Stuart Black
R4,061 Discovery Miles 40 610 Ships in 9 - 15 working days

A large opportunity exists for Australian organisations to use new and powerful technologies (Artificial intelligence [AI] and Cloud technologies) to transform their businesses to keep pace with or ahead of the leading edge of competitiveness. This book showcases inspirational Australian case studies in order to inspire Australian (and non-Australian) organisations to undertake the challenge. This book synthesises the key learnings and contrasts those with the conventional wisdom on this topic. The book also defines what AI- and Cloud-based business transformations are and what they can do for businesses. Furthermore, it explains why it is imperative that businesses should address the business opportunities of these technological advancements, without going into the technical details any more than the 'literacy' that is necessary for business leaders. Finally, it also includes international best practice case studies beyond the usual suspects. This book provides guidance and motivation for business executives, managers and students interested in innovating and transforming their businesses through the use of the two critical new technologies.

The Green Six Sigma Handbook - A Complete Guide for Lean Six Sigma Practitioners and Managers (Paperback): Ron Basu The Green Six Sigma Handbook - A Complete Guide for Lean Six Sigma Practitioners and Managers (Paperback)
Ron Basu
R1,452 Discovery Miles 14 520 Ships in 9 - 15 working days

This book is a hands-on single-source reference of tools, techniques, and processes integrating both Lean and Six Sigma. This comprehensive handbook provides up-to-date guidance on how to use these tools and processes in different settings, such as start-up companies and stalled projects, as well as establish enterprises where the ongoing drive is to improve processes, profitability, and long-term growth. It contains the "hard" Six Sigma approach as well as the flexible approach of FIT SIGMA, which is adaptable to manufacturing and service industries and also public sector organisations. You will also discover how climate change initiatives can be accelerated to sustainable outcomes by the holistic approach of Green Six Sigma. The book is about what we can do now with leadership, training, and teamwork in every sphere of our businesses. Lean, originally developed by Toyota, is a set of processes and tools aimed at minimising wastes. Six Sigma provides a set of data-driven techniques to minimise defects and improve processes. Integrating these two approaches provides a comprehensive and proven approach that can transform an organisation. To make change happen, we need both digital tools and analog approaches. We know that there has been a continuous push to generate newer approaches to operational excellence, such as Total Quality Management, Six Sigma, Lean Sigma, Lean Six Sigma, and FIT SIGMA. It is vital that we harness all our tools and resources to regenerate the economy after the Covid-19 pandemic and make climate change initiatives successful for the survival of our planet. Six Sigma and its hybrids (e.g., Lean Six Sigma) should also play a significant part. Over the last three decades, operational performance levels of both public sector and private sector organisations improved significantly and Lean Six Sigma has also acted as a powerful change agent. We urgently need an updated version of these tools and approaches. The Green Six Sigma Handbook not only applies appropriate Lean and Six Sigma tools and approaches, fitness for the purpose, but it aims at sustainable changes. This goal of sustainability is a stable bridge between Lean Six Sigma and climate change initiatives. Hence, when the tools and approaches of Lean Six Sigma are focused and adapted primarily to climate change demands, we get Green Six Sigma.

Changes in Working Time (Routledge Revivals) - An International Review (Paperback): Paul Blyton Changes in Working Time (Routledge Revivals) - An International Review (Paperback)
Paul Blyton
R1,487 Discovery Miles 14 870 Ships in 12 - 17 working days

First published in 1985, this book examines the major components of working time from an international perspective, considering the individual aspects of working time, with particular emphasis on the argument that work should be shared to alleviate unemployment and the case for further increasing the flexibility and choice in working arrangements. Paul Blyton reviews working time since the Industrial Revolution, when a strict time-frame was first imposed on workers, and the growth in work-sharing, flexitime, part-time working and changes to the retirement age.

The Toyota Way of Dantotsu Radical Quality Improvement (Paperback): Sadao Nomura The Toyota Way of Dantotsu Radical Quality Improvement (Paperback)
Sadao Nomura
R1,275 Discovery Miles 12 750 Ships in 9 - 15 working days

In this book, author Sadao Nomura taps into his decades of experience leading and advising Toyota operations in a wide variety of operations to tell the story of radical improvement at Toyota Logistics & Forklift (TL&F). This book tells in great detail what the author did with TL&F, how they did it, and the dramatic results that ensued. TL&F has long been a global leader in its industry. TL&F is part of Toyota Industries Corporation, which was founded by Toyota Group founder Sakichi Toyoda almost 100 years ago. Sakichi Toyoda is legendary in the Lean community as the originator of the all-important "JIDOKA" pillar of TPS, which ensures 1) built-in quality and 2) respect for people through ensuring that technology works for people rather than the other way around. Although TL&F seemed to be performing well, insiders knew that, as the founding company of the Toyota group, it needed to do better, especially in the quality performance of its global subsidiary operations. But improvement would not be easy in a company that already prided itself in its history as an exemplar in providing highest quality products and services. In 2006, TL&F requested assistance from Sadao Nomura. The initial request was for Mr. Nomura to support quality improvement in three global operations that had become part of TL&F through acquisition: US, Sweden, and France. Improvement was expected at these affiliates, but the dramatic nature of the improvement was not. Further, the improvement activities were so powerful that they were also instituted at the parent operations in Japan. Over a period of almost ten years, the company with the name most associated with product quality experienced quality improvement unparalleled in its history. "Dantotsu" means "extreme," "radical," or "unparalleled."

Organisational Learning - An integrated HR and knowledge management perspective (Hardcover): Roderick Smith Organisational Learning - An integrated HR and knowledge management perspective (Hardcover)
Roderick Smith
R4,753 Discovery Miles 47 530 Ships in 12 - 17 working days

Organizational Learning: An Integrated HR and Knowledge Management Perspective draws on a broad and multi-disciplinary base to look at the origins and practice of organizational learning. It critically considers the nature of organizational knowledge as a social construct; pedagogical issues around learning as individuals, groups, teams and whole organisations; and technological issues around the development of knowledge-based information systems. Supporting case studies are provided throughout the book, and readers will also benefit from a companion website which expands on the key themes of the text. Organizational Learning will enable readers to develop and implement strategies for ensuring long-term access to the embedded knowledge and experience of an organization. This textbook will be invaluable reading for undergraduate and postgraduate students on organizational learning, HRM and knowledge management courses.

Business Intelligence and Human Resource Management - Concept, Cases, and Practical Applications (Paperback): Deepmala Singh,... Business Intelligence and Human Resource Management - Concept, Cases, and Practical Applications (Paperback)
Deepmala Singh, Anurag Singh, Amizan Omar, S. B. Goyal
R1,569 Discovery Miles 15 690 Ships in 9 - 15 working days

Business Intelligence (BI) is a solution to modern business problems. This book discusses the relationship between BI and Human Resource Management (HRM). In addition, it discusses how BI can be used as a strategic decision-making tool for the sustainable growth of an organization or business. BI helps organizations generate interactive reports with clear and reliable data for making numerous business decisions. This book covers topics spanning the important areas of BI in the context of HRM. It gives an overview of the aspects, tools, and techniques of BI and how it can assist HRM in creating a successful future for organizations. Some of the tools and techniques discussed in the book are analysis, data preparation, BI-testing, implementation, and optimization on GR and management disciplines. It will include a chapter on text mining as well as a section of case studies for practical use. This book will be useful for business professionals, including but not limited to, HR professionals, and budding business students.

Business Intelligence and Human Resource Management - Concept, Cases, and Practical Applications (Hardcover): Deepmala Singh,... Business Intelligence and Human Resource Management - Concept, Cases, and Practical Applications (Hardcover)
Deepmala Singh, Anurag Singh, Amizan Omar, S. B. Goyal
R4,517 Discovery Miles 45 170 Ships in 9 - 15 working days

Business Intelligence (BI) is a solution to modern business problems. This book discusses the relationship between BI and Human Resource Management (HRM). In addition, it discusses how BI can be used as a strategic decision-making tool for the sustainable growth of an organization or business. BI helps organizations generate interactive reports with clear and reliable data for making numerous business decisions. This book covers topics spanning the important areas of BI in the context of HRM. It gives an overview of the aspects, tools, and techniques of BI and how it can assist HRM in creating a successful future for organizations. Some of the tools and techniques discussed in the book are analysis, data preparation, BI-testing, implementation, and optimization on GR and management disciplines. It will include a chapter on text mining as well as a section of case studies for practical use. This book will be useful for business professionals, including but not limited to, HR professionals, and budding business students.

Profit Works - Unravel the Complexity of Incentive Plans to Increase Employee Productivity, Cultivate an Engaged Workforce, and... Profit Works - Unravel the Complexity of Incentive Plans to Increase Employee Productivity, Cultivate an Engaged Workforce, and Maximize Your Company's Potential (Hardcover)
Alex Freytag, Tom Bouwer
R579 Discovery Miles 5 790 Ships in 10 - 15 working days
Leading Change While Loving People - Change Management Insights from the Non-profit Sector (Paperback): Yulee Lee Leading Change While Loving People - Change Management Insights from the Non-profit Sector (Paperback)
Yulee Lee
R1,435 Discovery Miles 14 350 Ships in 9 - 15 working days

* Illuminates a people-centric way to lead change - the key to change success * Presents insights from change leaders in the non-profit sector via thick, descriptive storytelling * Authored by a Korean American female change leader - a rarity in the change leadership literature

New Technology (Routledge Revivals) - International Perspective on Human Resources and Industrial Relations (Paperback): Greg... New Technology (Routledge Revivals) - International Perspective on Human Resources and Industrial Relations (Paperback)
Greg J. Bamber, Russell D. Lansbury
R713 Discovery Miles 7 130 Ships in 12 - 17 working days

First published in 1989, this book presents a unique comparative perspective on the relationship between technological change and human resource management. Following a detailed introduction, chapters deal with a variety of issues, including managing change, industrial democracy and employee involvement, gender and structural change. International and well-renowned authors provide an authoritative analysis, which will be of particular interest to students of Business and Management, organisational and technological change, Economics and Sociology.

The Customer Copernicus - How to be Customer-Led (Paperback): Charlie Dawson, Sean Meehan The Customer Copernicus - How to be Customer-Led (Paperback)
Charlie Dawson, Sean Meehan
R967 Discovery Miles 9 670 Ships in 9 - 15 working days

Some companies are great for customers - not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters - obvious, surely? They have also enjoyed huge business success, growing and making plenty of money. The Customer Copernicus answers the question that follows - if it's obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court. The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.

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