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The Way We're Working Isn't Working - The Four Forgotten Needs That Energize Great Performance (Paperback): Tony... The Way We're Working Isn't Working - The Four Forgotten Needs That Energize Great Performance (Paperback)
Tony Schwartz, Jean Gomes, Catherine McCarthy
R476 R402 Discovery Miles 4 020 Save R74 (16%) Ships in 10 - 15 working days

This book was previously titled, "The Way We're Working Isn't Working."
"Be Excellent at Anything "is one of those rare books with the power to profoundly transform the way we work and live.
Demand is exceeding our capacity. The ethic of "more, bigger, faster" exacts a series of silent but pernicious costs at work, undermining our energy, focus, creativity, and passion. Nearly 75 percent of employees around the world feel disengaged at work every day. "Be Excellent at Anything "offers a groundbreaking approach to reenergizing our lives so we're both more satisfied and more productive--on the job and off.
By integrating multidisciplinary findings from the science of high performance, Tony Schwartz, coauthor of the #1 bestselling "The Power of Full Engagement, "makes a persuasive case that we're neglecting the four core needs that energize great performance: sustainability (physical); security (emotional); self-expression (mental); and significance (spiritual). Rather than running like computers at high speeds for long periods, we're at our best when we pulse rhythmically between expending and regularly renewing energy across each of our four needs.
Organizations undermine sustainable high performance by forever seeking to get more out of their people. Instead they should seek systematically to meet their four core needs so they're freed, fueled, and inspired to bring the best of themselves to work every day.
Drawing on extensive work with an extra-ordinary range of organizations, among them Google, Ford, Sony, Ernst & Young, Shell, IBM, the Los Angeles Police Department, and the Cleveland Clinic, Schwartz creates a road map for a new way of working. At the individual level, he explains how we can build specific rituals into our daily schedules to balance intense effort with regular renewal; offset emotionally draining experiences with practices that fuel resilience; move between a narrow focus on urgent demands and more strategic, creative thinking; and balance a short-term focus on immediate results with a values-driven commitment to serving the greater good. At the organizational level, he outlines new policies, practices, and cultural messages that Schwartz's client companies have adopted.
" Be Excellent at Anything "offers individuals, leaders, and organizations a highly practical, proven set of strategies to better manage the relentlessly rising demands we all face in an increasingly complex world.

Household Labor Economics (Hardcover): Pierre-Andre Chiappori, Costas Meghir Household Labor Economics (Hardcover)
Pierre-Andre Chiappori, Costas Meghir
R10,402 Discovery Miles 104 020 Ships in 12 - 17 working days

This Research Collection surveys the main contribution to labor supply decisions within the family. It covers both theory, from the initial 'unitary' model that postulates that the family behaves as a single decision maker, to modern "collective" approaches that concentrates on differences in preferences and power relationships and empirical applications. Including an original Introduction by the Editors, a special emphasis is placed on dynamic approaches, in particular issues related to intra-household commitment, and on policy implications.

Retaining Your Healthcare Heroes - A Healthcare Leader's Guide to Improving Perceptions of Leader Support (Hardcover):... Retaining Your Healthcare Heroes - A Healthcare Leader's Guide to Improving Perceptions of Leader Support (Hardcover)
Julie Kovencz
R501 R422 Discovery Miles 4 220 Save R79 (16%) Ships in 10 - 15 working days
Knowledge Management and Business Model Innovation (Hardcover): Yogesh Malhotra Knowledge Management and Business Model Innovation (Hardcover)
Yogesh Malhotra
R3,959 Discovery Miles 39 590 Ships in 12 - 17 working days

We are living in interesting times characterized by increasing digitalization of business enterprises in a global interconnected knowledge economy. With waning euphoria about the first wave of digital e-business enterprises and a sobering dot-com stock market, business model innovation is being recognized as the key enabler that can unleash value creation for new digital enterprises. In contrast to traditional factors of production, knowledge assets and intellectual capital are expected to play a dominant role in determining both valuation and value-creation capabilities of most new age enterprises. Not surprisingly, Knowledge Management for Business Model Innovation is anticipated to be the mantra for survival, competence and success of Net enterprises as well as traditional brick-and-mortar enterprises faced with the challenge of transforming their business models into and beyond click-and-mortar companies.

7 Skills for the Future - Adaptability, Critical Thinking, Empathy, Integrity, Optimism, Being Proactive, Resilience... 7 Skills for the Future - Adaptability, Critical Thinking, Empathy, Integrity, Optimism, Being Proactive, Resilience (Paperback, 2nd Edition)
Emma-Sue Prince 1
R400 R312 Discovery Miles 3 120 Save R88 (22%) Ships in 12 - 17 working days

This business book is great for leaders, middle managers, entrepreneurs and anyone interested in:

  • PERSONAL DEVELOPMENT
  • SOFT SKILLS FOR THE FUTURE
  • RESILIENCE & ADAPTABILITY

"Although we are born with these seven skills,  it is never too late to improve the way we use them in life and work. Everyone should buy this book and keep it by their bedside for reference. This way each of us can continually increase our happiness, success and well-being.” - Mark Swindell, Founder and CEO of Rock Rail

"It has been a delight to work with Emma- Sue she has so much passion for what she does. Her workshop and book are excellent and particularly fit well with our core company values, definitely 7 key skills we need for our future!" – Tanya Zuchowski Learning & Development Manager at CMS Cameron McKenna Nabarro Olswang LLP.“A great CV might open a door but these 7 skills will determine your future success and happiness - this gem of a book will help you to develop these essential work and life skills.” Dr Lisa Day, Director of Studies Online MBA, University of Liverpool“Life is too important to live without some guidance – this book is THE guidance all of us need to flourish in work and beyond.” University Professor Dr Sarah Mercer, Professor of Language Teaching at the University of Graz, Austria
Feeling in control over your life is crucial to success and wellbeing.

Our world is changing - so fast, so furiously, so ferociously - that to stand out you need to tap into your own resources and competences. Doing so puts you firmly back into the driving seat of your own life, enabling you to be happier, find and do work you love and have a true sense of purpose. But what are the key competences that you need?

7 Skills for the Future sets the scene for seven new soft skills that will propel you forward. Through a combination of scientific research, no-nonsense advice, practical exercises and case studies, this book shows you how to understand, develop and use:

  • Adaptability - respond better to opportunities and change by being flexible and agile
  • Critical thinking - think smarter, more resourcefully, creatively and collaboratively
  • Empathy - nurture all your relationships by learning how to listen and be present
  • Integrity - trust, values and honesty are the name of the game now as is authenticity
  • Optimism - be the most positive person you know
  • Being Proactive - respond rather than react and learn to reinvent yourself
  • Resilience - make mistakes, bounce back, learn from experience and move on to the next challenge

By learning how to tap into these essential skills, and understanding how to put them into practice each day of our lives, we can be happier, more effective and abler to cope with change in an uncertain and exciting future.
The E-Myth Real Estate Agent - Why Most Real Estate Businesses Don't Work and What to Do About It (Hardcover): Michael E.... The E-Myth Real Estate Agent - Why Most Real Estate Businesses Don't Work and What to Do About It (Hardcover)
Michael E. Gerber, Brad Korn
R654 Discovery Miles 6 540 Ships in 10 - 15 working days
Systemic Questioning Techniques for Specialists and Executives, Consultants and Coaches - The importance of questions in the... Systemic Questioning Techniques for Specialists and Executives, Consultants and Coaches - The importance of questions in the profession (Hardcover)
Hans Patzer
R374 Discovery Miles 3 740 Ships in 10 - 15 working days
Reimagining Workplace Well-Being - Fostering a Culture of Purpose, Connection, and Transcendence (Hardcover): Jessica Grossmeier Reimagining Workplace Well-Being - Fostering a Culture of Purpose, Connection, and Transcendence (Hardcover)
Jessica Grossmeier
R754 R636 Discovery Miles 6 360 Save R118 (16%) Ships in 10 - 15 working days
Identifying the Complex Causes of Civil War - A Machine Learning Approach (Hardcover, 1st ed. 2021): Atin Basuchoudhary, James... Identifying the Complex Causes of Civil War - A Machine Learning Approach (Hardcover, 1st ed. 2021)
Atin Basuchoudhary, James T. Bang, John David, Tinni Sen
R1,688 Discovery Miles 16 880 Ships in 10 - 15 working days

This book uses machine-learning to identify the causes of conflict from among the top predictors of conflict. This methodology elevates some complex causal pathways that cause civil conflict over others, thus teasing out the complex interrelationships between the most important variables that cause civil conflict. Success in this realm will lead to scientific theories of conflict that will be useful in preventing and ending civil conflict. After setting out a current review of the literature and a case for using machine learning to analyze and predict civil conflict, the authors lay out the data set, important variables, and investigative strategy of their methodology. The authors then investigate institutional causes, economic causes, and sociological causes for civil conflict, and how that feeds into their model. The methodology provides an identifiable pathway for specifying causal models. This book will be of interest to scholars in the areas of economics, political science, sociology, and artificial intelligence who want to learn more about leveraging machine learning technologies to solve problems and who are invested in preventing civil conflict.

Finance for Executives Managing for Value Creation (Paperback, 7th edition): Claude Viallet, Gabriel Hawawini Finance for Executives Managing for Value Creation (Paperback, 7th edition)
Claude Viallet, Gabriel Hawawini
R1,303 R1,174 Discovery Miles 11 740 Save R129 (10%) Ships in 10 - 15 working days

Finance for Executives has shaped MBA and executive learning programs worldwide. With its clear and accessible writing style, the text enables students to easily master complex financial ideas while providing a comprehensive overview of the financial practice they will encounter as executives. Real examples from a range of international companies underpin this practical focus and demonstrate financial management in a modern business environment, always following the credo that executives should manage their firm's resources ethically, and with the objective of increasing their firm's value.

The 6R Method to Enhancing Employee Experience - A Method to Improve Employee Engagement, Income Inequality, and Profitable... The 6R Method to Enhancing Employee Experience - A Method to Improve Employee Engagement, Income Inequality, and Profitable Growth (Hardcover)
Guy Marini
R558 Discovery Miles 5 580 Ships in 10 - 15 working days
Applied Big Data Analytics in Operations Management (Hardcover): Manish Kumar Applied Big Data Analytics in Operations Management (Hardcover)
Manish Kumar
R4,211 Discovery Miles 42 110 Ships in 12 - 17 working days

Operations management is a tool by which companies can effectively meet customers' needs using the least amount of resources necessary. With the emergence of sensors and smart metering, big data is becoming an intrinsic part of modern operations management. Applied Big Data Analytics in Operations Management enumerates the challenges and creative solutions and tools to apply when using big data in operations management. Outlining revolutionary concepts and applications that help businesses predict customer behavior along with applications of artificial neural networks, predictive analytics, and opinion mining on business management, this comprehensive publication is ideal for IT professionals, software engineers, business professionals, managers, and students of management.

And the Next Question Is - Powerful Questions for Sticky Moments (Revised Edition) (Hardcover, 2nd Revised ed.): Rachel... And the Next Question Is - Powerful Questions for Sticky Moments (Revised Edition) (Hardcover, 2nd Revised ed.)
Rachel Alexander, Julia M L Russell
R628 Discovery Miles 6 280 Ships in 10 - 15 working days
Digitizing The Customer Journey - Using the Latest Digital Technologies to Support Growth, Efficiency and Delight Customers... Digitizing The Customer Journey - Using the Latest Digital Technologies to Support Growth, Efficiency and Delight Customers Throughout the Customer's Touchpoints (Hardcover)
Stephen J Wright
R607 R507 Discovery Miles 5 070 Save R100 (16%) Ships in 10 - 15 working days
The Gift of Culture - A Coach Transforms a Company's People and Profits by Applying 9 Deeds in 90 Days (Hardcover): Will... The Gift of Culture - A Coach Transforms a Company's People and Profits by Applying 9 Deeds in 90 Days (Hardcover)
Will Scott
R1,188 Discovery Miles 11 880 Ships in 10 - 15 working days
The Future of the Maritime Industry (Hardcover): Nihan Senbursa The Future of the Maritime Industry (Hardcover)
Nihan Senbursa
R11,201 Discovery Miles 112 010 Ships in 10 - 15 working days

This book reveals changing management paradigms with new normal in the maritime sector. Thus, maritime business has once again justified that it's one of the leading and ceaseless sectors of all times during hard times. Amidst the pandemic, employees of the maritime and logistics sector have continued their activities both on shore and on board in order to complete operations and supply continuity of logistics management in hard times. While organizations work on giving the best services to customers, the shipping industry has been affected by the work life changes of the pandemic. Remote work opportunities for employees of onshore maritime organizations has led to sustainable changes for the future of global maritime business. Therefore, changes have been felt in talent management in new shipping, changing maritime ethics and affected maritime industry psychology during Covid19 pandemic, employees' motivation, importance of seafarers, employee rights and responsibilities. The book addresses the future state of maritime organizations, the future of work in the maritime industry, seafarers, onshore employees, employers, definition of remote work amidst changes and new regulations in the new world normal to reveal how such change effected the global maritime industry. This book will shed light on the Leaders and Managers from maritime and logistics industries by sharing experiences, new paradigms, practices and strategies. This provides practical ideas and ways to cope with the consequences of the New Normal in the wake of the pandemic crisis worldwide. Furthermore, the book inspires other people, particularly in the maritime industry as well administrators, employees, leaders and those in senior management positions on how to survive during this period of uncertainties and challenges in operating their business and their human resources management activities.

Handbook of Employment and Society - Working Space (Hardcover): Susan McGrath-Champ, Andrew Herod, Al Rainnie Handbook of Employment and Society - Working Space (Hardcover)
Susan McGrath-Champ, Andrew Herod, Al Rainnie
R5,770 Discovery Miles 57 700 Ships in 12 - 17 working days

This Handbook deepens and extends the engagement between research concerned with work and employment and labour geography. It links fundamental concepts concerning the politics of place that human geographers have developed in recent years with the world of work. Internationally recognised scholars from around the world have been brought together to debate the questions that arise at the intersection of the worlds of production, reproduction and consumption. They consider developments in the geographical and work and employment literature, as well as theorising and understanding how social actors' lives are deeply geographically structured. They explore what space and geography mean for work and employment, examine workers as objects in socio-spatial relations and concentrate on workers' accommodation of, and resistance to, the new geographies of capitalism in the global economy. Advanced students, postgraduates and scholars in sociology, geography, business studies, industrial/labour relations and employment studies will find this Handbook of immense value.

Risk Science - An Introduction (Hardcover): Terje Aven, Shital Thekdi Risk Science - An Introduction (Hardcover)
Terje Aven, Shital Thekdi
R3,915 Discovery Miles 39 150 Ships in 12 - 17 working days

Risk science is becoming increasingly important as businesses, policymakers and public sector leaders are tasked with decision-making and investment using varying levels of knowledge and information. Risk Science: An Introduction explores the theory and practice of risk science, providing concepts and tools for understanding and acting under conditions of uncertainty. The chapters in this work cover the fundamental concepts, principles, approaches, methods and models for how to understand, assess, communicate, manage and govern risk. These topics are presented and examined in a way which details how they relate, for example, how to characterize and communicate risk with particular emphasis on reflecting uncertainties; how to distinguish risk perception and professional risk judgments; how to assess risk and guide decision-makers, especially for cases involving large uncertainties and value differences; and how to integrate risk assessment with resilience-based strategies. The text provides a variety of examples and case studies that relate to highly visible and relevant issues facing risk academics, practitioners and non-risk leaders who must make risk-related decisions. Presenting both the foundational and most recent advancements in the subject matter, this work particularly suits students of risk science courses at college and university level. The book also provides broader key reading for students and scholars in other domains, including business, engineering and public health.

Positioning Markets and Governments in Public Management (Hardcover): Helisse Levine, Karina Moreno Positioning Markets and Governments in Public Management (Hardcover)
Helisse Levine, Karina Moreno
R5,628 Discovery Miles 56 280 Ships in 12 - 17 working days

States and markets are integrated segments of government that rely on one another for efficient operation. Research on the workings and happenings among these two entities is essential to ensure optimal functioning of public management and the political economy. Positioning Markets and Governments in Public Management is an advanced reference publication featuring the latest scholarly research on modern-day issues within political economy. Including coverage on a range of topics such as public policy, healthcare, and immigration, this book is ideally designed for professionals, researchers, and students interested in research and frameworks concerning governments and markets.

Mastering Creativity in Organizations (Hardcover): Andres Hatum Mastering Creativity in Organizations (Hardcover)
Andres Hatum
R2,500 Discovery Miles 25 000 Ships in 12 - 17 working days

'The digital age provide tremendous opportunities for organizations who adapt new technologies, implement disruptive business models, introduce new ways of working and who drive on innovation. There is no doubt that one of the most important capabilities for 21st century organizations is ''mastering creativity''. Andres Hatum has done a fabulous job in taking readers of his latest book on a journey where they learn how to build and include creativity in the DNA of their organizations. A must-read for every business and talent profession.' -Nick van Dam, Global Chief Learning Officer, McKinsey & Company, Nyenrode Business University, the Netherlands and the University of Pennsylvania, US 'This book is a welcome addition to the steadily growing literature on creativity and organization. The author achieves the twin hurdles of rigorous analysis for the academics and practice-based relevance for practitioners. The book provides ample frameworks and case examples to identify key factors which influence and enhance creativity in organizations. These factors range from individual characteristics through organizational factors such as structure and culture to more contextual and environmental conditions. The author then shows how developing creativity, as a key organizational competence, can positively influence strategic decision making to enhance exploration rather than exploitation, to increase agility and to facilitate proactive change.' - David Wilson, Open University, UK 'Mastering Creativity in Organizations offers a comprehensive and pedagogical treatise of the forces and factors that facilitate creativity in organizations and the numerous challenges that this involves. The book is richly illustrated with a variety of cases from a range of different sectors, including sports, advertising, manufacturing, consulting, primary education, the entertainment industry, and the culinary industry. Thanks to his fantastic access, Professor Hatum takes us behind the scenes and gives us an inside look into a number of iconic organizations such as Cirque de Soleil, FC Barcelona and Tetra Pak - exploring their leadership practices, HR strategies, office design and several other key issues. However, as the authors attests, creativity is not just for the exceptionally talented genius or for the people working in these extraordinary organizations. Everybody, and every organization, can learn to work in more creative ways from the unique cases in this book.' - Torkild Thanem, Stockholm University, Sweden This book identifies best practices, leadership styles, and organizational structures for the stimulation of organizational creativity. Andres Hatum first explains what creativity means in an organizational context. He then explores the ways in which an organization can foster it, with an aim to help any company - not just companies in creative fields or industries - become an organization in which new ideas flow, new processes are developed, and new products are brought to market. In doing so, he provides scholars with a solid framework for studying and understanding the deeper meaning of creativity. Andres Hatum's new framework for understanding organizational creativity offers examples from a rich variety of companies and situations. The book balances theory and practice for a multifaceted approach that brings its analysis into the real world. In-depth case studies include FC Barcelona, elBulli, Almodovar, and Cirque du Soleil. Managers will find case studies describing exceptional organizational creativity and practical takeaways that can be applied in their own firms. Students will find concrete analytical frameworks for thinking about creativity in organizations, and academics will find a different approach to the study of creativity, one that is grounded in practice.

Cases on Optimizing the Asset Management Process (Hardcover): Vicente Gonzalez-Prida, Carlos Alberto Parra Marquez, Adolfo... Cases on Optimizing the Asset Management Process (Hardcover)
Vicente Gonzalez-Prida, Carlos Alberto Parra Marquez, Adolfo Crespo Marquez
R6,256 Discovery Miles 62 560 Ships in 12 - 17 working days

It is critical to improve the asset management system implementation as well as economics and industrial decision making to ensure that a business may move smoothly internally. Maintenance management should be aligned to the activities of maintenance in accordance with key business strategies, which must be designed under the comprehensive approach of an asset management process. After transforming the priorities of the business into priorities of maintenance, maintenance managers will use their medium-team strategies to tackle potential weaknesses in the maintenance of the equipment in accordance with these objectives. Cases on Optimizing the Asset Management Process explains and summarizes the processes and the reference frame necessary for the implementation of the Maintenance Management Model (MMM). This book acts as an overview of the current state of the art in asset management, providing innovative tools and practices from the fourth industrial revolution. Presenting topics like criticality analysis, physical asset maintenance, and unified modelling language, this text is essential for industrial and manufacturing engineers, plant supervisors, academicians, researchers, advanced-level students, technology developers, and managers who make decisions in this field.

A Holistic Approach to Process Optimisation - Tools and Practical Examples to Create Efficient Workflows (Hardcover, 1st ed.... A Holistic Approach to Process Optimisation - Tools and Practical Examples to Create Efficient Workflows (Hardcover, 1st ed. 2021)
Martin Hofmann
R2,177 Discovery Miles 21 770 Ships in 12 - 17 working days

This book provides an overview of the various methods for creating and implementing efficient work processes. The author presents the most important tools for working on improvement projects such as process mapping, Ishikawa diagram, burn-down chart, or Pareto chart. Using successfully realized improvement projects from practice, the concrete implementation of process optimization is illustrated. In addition, it is shown how these methods, which originate from the production sector, can be successfully used in the office sector.

Handbook of Employee Commitment (Paperback): John P. Meyer Handbook of Employee Commitment (Paperback)
John P. Meyer
R1,675 Discovery Miles 16 750 Ships in 12 - 17 working days

A high level of employee commitment holds particular value for organizations owing to its impact on organizational effectiveness and employee well-being. This Handbook provides an up-to-date review of theory and research pertaining to employee commitment in the workplace, outlining its value for both employers and employees and identifying key factors in its development, maintenance or decline. Including chapters from leading theorists and researchers from around the world, this Handbook presents cumulated and cutting-edge research exploring what commitment is, the different forms it can take, and how it is distinct from related concepts such as employee engagement, work motivation, embeddedness, the psychological contract, and organizational identification. Examining topics such as high-commitment work systems, work attitudes and motivation, the Handbook provides integration with related literatures. Internationally applicable, sections also discuss the implications of culture differences for commitment and present the latest developments in research methods and analytic techniques that can be used to advance our understanding of commitment. Comprehensive and engaging, the Handbook of Employee Commitment is essential reading for commitment scholars and researchers interested in the latest developments in the field as well as for international scholars who will benefit from its guidance on how to approach research in unique cultures. It will also prove of prime interest to managers and management consultants with its wealth of suggestions to guide evidence-based practice. Contributors: S.L. Albrecht, N.J. Allen, B.K. Anderson, L.M. Arciniega, J. Barling, T.E. Becker, K. Bentein, M.E. Bergman, D.R. Bobocel, N.L. Bremner, C.T. Brinsfield, G. Caesens, A.C. Chris, L. Clark, A. Cohen, S. Datta, V.L. Dhir, O.J. Dineen, R. Eisenberger, J.A. Espinoza, J. Felfe, M. Gagne, D.G. Gallagher, I.R. Gellatly, Y. Griep, S.D. Hansen, L.M. Hedberg, M.R.W. Hamstra, B.C. Holtom, P. Horsman, J. Howard, V.A. Jean, K. Jiang, Z. Junhong, E.K. Kelloway, H.J. Klein, J. Koen, E.R. Maltin, B. Marcus, J.P. Meyer, N.A. Morelli, A.J.S. Morin, F. Mu, A. Newman, H. Park, E. Read, R.A. Roe, O.N. Solinger, H. Spence Laschinger, D.J. Stanley, F. Stinglhamber, M. Trivisonno, R. Van Dick, W. Van Olffen, A.E.M. Van Vianen, R.J. Vandenberg, C. Vandenberghe, D. Wang, S.A. Wasti, J. Wombacher

Budget Like A Pro - Manage Your Money, Pay Off Your Debts, And Walk The Road Of Financial Independence - Personal Finance Made... Budget Like A Pro - Manage Your Money, Pay Off Your Debts, And Walk The Road Of Financial Independence - Personal Finance Made Easy (Hardcover)
Zoe McKey
R617 Discovery Miles 6 170 Ships in 10 - 15 working days
The Management of Intellectual Property (Hardcover): Derek Bosworth, Elizabeth Webster The Management of Intellectual Property (Hardcover)
Derek Bosworth, Elizabeth Webster
R3,632 Discovery Miles 36 320 Ships in 12 - 17 working days

This book brings together innovative contributions on the management of intellectual property (IP) and intellectual property rights by an esteemed and multi-disciplinary group of economists, management scientists, accountants and lawyers. Offering a broad and enlightening picture of the measurement and management of IP, the contributors argue that the shift towards a knowledge-based economy has increased the importance of IP and more generally, intangible assets, as a focus for company decision-making behaviour. The book explores these intangible assets, which are driven by investments in R&D, marketing, education and training, management information systems and organizational structure. The inherent risk in the development of such assets - born from the involvement of creativity and innovation - is also discussed. The Management of Intellectual Property should prove of use to both students of management and managers in the field who have to make decisions with regard to investments in, and the protection of, IP and other intangible assets.

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