Leading writers and critics, including Margaret Drabble, Alan Sillitoe and Ferdinand Mount, share their passion for books and the joys of reading in an inspiring collection of essays and writings. A Passion for Books is both a celebration of the value and importance of reading and a spirited defence against the many gloomy voices in our so-called electronic age who say the book will soon be obsolete. This book, itself a joy to read, is written for anyone who cares at all about the past and future of books and reading.

The book has high potential for course adoption globally in the areas of creative arts marketing, arts management, creative industries, and marketing; Fully updated to include international case studies from throughout the world, including emerging markets, as well as tools for practical application; Offers an alternative or complimentary approach to the existing textbooks which have a more mainstream marketing management perspective; Includes contributions from leading academics in the field of arts marketing

An Introduction to Global Media for the Twenty-First Century provides a thorough introduction to the field of global media today. The book presents the key changes taking place as the global media landscape evolves, and the main theories of the field, that explain these developments. Tracing, first, the formative development of an international and global media landscape throughout the 20th century from the telegraph, television and film export, and transnational television to the Internet, the book then focuses on developments in the 21st century. This includes: the digitization of the global media and communications sector; the popularization of the Internet and digital infrastructure such as the smartphone and platforms; the emergence of global online media and services; the production and distribution of digital media content; and the exploitation of user data. Case studies illustrate key developments throughout the book. The book shows how the field is characterized by a continuity of critical concerns in relation to power, influence, and domination; media user empowerment and exploitation; and social and sustainable development and democratic conditions, as well as geopolitical shifts, in a global context.

In The Children's Book Business, Lissa Paul constructs a new kind of book biography. By focusing on Eliza Fenwick's1805 product-placement novel, Visits to the Juvenile Library, in the context of Marjorie Moon's 1990 bibliography, Benjamin Tabart's Juvenile Library, Paul explains how twenty-first century cultural sensibilities are informed by late eighteenth-century attitudes towards children, reading, knowledge, and publishing. The thinking, knowing children of the Enlightenment, she argues, are models for present day technologically-connected, socially-conscious children; the increasingly obsolete images of Romantic innocent and ignorant children are bracketed between the two periods. By drawing on recent scholarship in several fields including book history, cultural studies, and educational theory, The Children's Book Business provides a detailed historical picture of the landscape of some of the trade practices of early publishers, and explains how they developed in concert with the progressive pedagogies of several female authors, including Eliza Fenwick, Mary Wollstonecraft, Anna Barbauld, Maria Edgeworth, and Ann and Jane Taylor. Paul's revisionist reading of the history of children's literature will be of interest to scholars working in eighteenth-century studies, book history, childhood studies, cultural studies, educational history, and children's literature.

• Practical, with easy to follow rules, without getting into the technicalities of linguistics. • Includes examples of correct and incorrect ways to report stories, as well as examples of common mistakes, problem words, and real journalism headlines. • Suitable for practicing journalists as well as students of journalism. • Written by a respected and well known journalist, experienced in working on national newspapers and in teaching.

Cultivating Entrepreneurial Changemakers Through Digital Media Education is a crucial reference book that cultivates timely and relevant practices in the development of improved teaching methods, assessments, information delivery, and technological tools that are used to facilitate and support the social entrepreneurship and digital journalism education space. It explores the role of media innovation and how the landscape is ripe for the influx of social entrepreneurs, or the rise of the ""social newspreneur."" The chapters cover areas such as methods used in journalism programs, social entrepreneurship in course design, educational technologies, student learning outcomes, and how these programs foster civic engagement. This book is a valuable reference tool for university faculty, university administrators, news organization leaders, journalists, reporters, broadcasting agencies, professors, practitioners, stakeholders, researchers, academicians, and students.

Telecommunications systems are central to the development of a global economy, and are fundamental to the means by which most business is conducted, organised and managed. Supported by recent sophisticated econometric analyses, the International Telecommunications Union considers the link between telecommunications and economic development to be axiomatic. This volume takes a broader view. Four themes are considered: Telecommunications and Development focuses on new technology diffusion, and the regional impact of telecommunications investment. International Dimensions provides an examination of the political, strategic and legal environment within which new communications technology evolves and is employed. Organisational Aspects is concerned with organisation-specific analyses of the role and impact of telecommunications within firms. Such an approach avoids the 'telecommunications as oil' treatment of much recent analysis. Country Studies examines telecommunications issues in the Asia-Pacific region, South America, and the former communist nations of Central and Eastern Europe. The papers tacitly stress the importance of path dependence; that is, institutional features and history, are important in determining telecommunications futures.

During this period of rapid and significant change in journalistic practices, journalism educators are re-examining their own profession and contributing to the invention of new models and practices. This edited volume of studies by respected international scholars describes the diverse issues journalism educators are grappling with and the changes they are making in purpose and practice. The book is organized into three sections -- education, training and employment - that explore common themes: How the assumptions embedded in journalism education are being examined and revised in the light of transformative changes in communication; How the definitions of journalism and journalists are broadening in scope and what this means for educators; How newsrooms and training programs around the world are being re-examined and made more effective. An introductory essay and section summaries provide context for the thirteen chapters that constitute the collection. The section on journalism education explores fundamental ways educators are seeking to make their institutions and practices stronger and more responsive. The section on training includes case studies of journalism training programs in sub-Saharan Africa, Turkey, Sweden and the U.S. The final section examines the job prospects and employment market for journalism students with data from the U.S., U.K, Australia, and Sweden. The scope of issues considered in the book makes it a valuable resource for journalism scholars from around the world, as well as doctoral students, journalism and communication administrators in universities, organizations that fund journalism training programs, and practitioners interested in understanding employment and education trends.

The keyguide is divided into three parts: Part One is an overview of the literature, covering the mass media in general, telecommunications, broadcasting in all its forms, cinema and video, the press, advertising, publishing and ethical issues, such as government policy and influence, legislation, codes of practice, censorship and reportage issues; Part Two is an annotated bibliography; and Part Three is an international directory of organizations. A detailed index completes the work.

History matters. Some wish to bury it; others to use it selectively for their own purposes. But in the case of any nation it must be confronted honestly. Just as the Freedom Charter proclaims that South Africa belongs to all who live in it, so does its history. And the country was liberated by its people, not one specific group.

Myth and Reality in South Africa’s History is a collection of eighty newspaper opinion pieces and feature articles published over a span of thirty years. Their purpose was to examine significant past lives, movements and events, and interpret their contemporary significance for a general readership. Emphasis was placed on individuals and organisations that had tended to be neglected by post-liberation discourse, which was prone to exaggerate the role of certain movements.

The intention was to challenge a monochrome version of national history by emphasising pluralism and diversity. Underlying themes are continuity of faith in universal human rights, individual empowerment and psychological liberation in the face of power, both under and after apartheid.

The chapters of this book are arranged by broad chronology regardless of date of publication to produce a historical narrative; pulled together by a short introduction to modern South African history.

The Mind's Ear offers a unique approach to stimulating the musical imagination and inspiring creativity, as well as providing detailed exercises aimed at improving the ability to read and imagine music in silence, in the "mind's ear." Modelling his exercises on those used in theatre games and acting classes and drawing upon years of experience with improvisation and composition, Bruce Adolphe has written a compelling, valuable, and practical guide to musical creativity that can benefit music students at all levels and help music teachers be more effective and inspiring. This expanded edition offers 34 new exercises inspired by improv comedy, hip-hop sampling and loops, robots, and AI as well as a new section based on Mr. Adolphe's Piano Puzzlers segment on public radio's Performance Today. The book provides provocative ideas and useful tools for professional performers and composers, as well as offering games and exercises to serious listeners that can increase their musical understanding and level of engagement with music in a variety of ways.

This core textbook addresses structural change in the advertising industry, its legal and political environment, and the ways in which people engage with advertising. Providing an assessment of the contemporary and emergent advertising techniques that drive the world's largest media companies, this second edition charts the scope of recent change at both analytical and creative levels. Accounting for a re-shaped advertising industry, this key text introduces the reader both to the practical make-up of digital advertising, and the theory needed to understand its history and future direction. Succinct and accessible, this is an ideal text for undergraduate courses in advertising, media studies, communications and marketing. This timely and engaging book is also an essential resource for academics and anyone interested in advertising and what funds modern media. New to this Edition: - Fully updated to account for the re-shaped advertising industry and transformed media landscape since the publication of the first edition - Added coverage of topics including: the creative uses of technology, novel modes of storytelling, adblocking, the pre-eminence of analytics and big data, privacy, growing interest in data about emotional life, and alarm about the role of artificial intelligence and automation in advertising - Increased number of case studies and analyses of campaigns

Stories and narratives are powerful tools for explaining the world around us. This book explores storytelling as a way of engaging audiences with sustainable development issues and reflects on the opportunities and limitations of storytelling for sustainability as an innovative approach to sustainability communication. Bringing together voices and perspectives from research and practice, this volume explores the ways in which storytelling can support change toward sustainability. Unlike other anthologies, the book first provides a sound scientific basis by unfolding the storytelling approach and presenting empirical studies on its impact on effects. It clarifies important terms and presents recent findings on the impact of storytelling on sustainability from an extensive 3-year research project on this question. The second part shows how storytelling can be used in different fields of practice to communicate sustainability in more engaging and effective ways. Here, the main focus is on not only case-based accounts of positive change, but also tensions, arising from the application of storytelling for sustainability in journalism, higher education, corporate communication, or science communication. Combining theory with practical examples, this innovative book will be a great resource for students and scholars of environmental communication and sustainable development, as well as professionals working in related fields.

This fully updated and complete guide takes you inside the world of creating music for film, television, and-unique to this third edition-video games. It addresses a wide range of topics including musical aesthetics, cutting-edge technology and techniques, and current business aspects of the industry. The Reel World is packed with insider's tips and interviews with some of the most influential film, TV, and video game composers, along with music editors, music supervisors, agents, contractors and studio executives. Rona also advises how to nurture positive relationships with your creative team and professionals in the industry. For the aspiring film, TV or video game composer, this book is a veritable cornucopia of useful information for pursuing scoring to picture as a career. Includes interviews with John Williams, Carter Burwell, James Newton Howard, Hans Zimmer, Mark Isham, Basil Poledouris, Ludwig Goeransson, Marc Shaiman, John Powell, Wendy and Lisa, Joseph Trapanese, and Michael Giacchino. This book explores... The Creative Process: Making good musical choices The psychology of a good score Continuity and contrast, economy and musicality The importance of styles Technology: The best gear for film, TV and video game scoring Home studio design Synchronization Mixing for film, TV and video game scoring Career: Getting started Industry politics Demoing and finances

This volume is the first book-length study of disguised forms of plagiarism that mar the body of published research in humanities disciplines. As a contribution to applied research ethics, this practical guide offers a typology of the principal forms of disguised plagiarism. It provides detailed analyses, in-depth case studies, and useful flow charts to assist researchers, editors, and publishers in protecting the integrity of the body of published research literature. Disguised plagiarism is more subtle than copy-and-paste plagiarism; all its varieties involve some additional concealment that creates further distance between the plagiarizing text and its source. These disguised forms are the most difficult forms of plagiarism to detect. Readers of the volume will become acquainted with the subtler forms of plagiarism that corrupt the production and dissemination of knowledge in humanities fields. The book is valuable not only to those interested in research ethics, but also to those in humanities fields including philosophy, theology, and history.

The popularity of the 1973 fifth edition of The Technology of Cake Making has continued in many of the English-speaking countries throughout the world. This sixth edition has been comprehensively revised and brought up to date with new chapters on Cream, butter and milkfat products, Lactose, Yeast aeration, Emulsions and emulsifiers, Water activity and Reduced sugar Eggs and egg products, Baking fats, and lower fat goods. The chapters on Sugars, Chemical aeration, Nuts in confectionery, Chocolate, Pastries, Nutritional value and Packaging have been completely rewritten. The increased need for the continuous development of new products does not of necessity mean that new technology has to be constantly introduced. Many of the good old favourites may continue to be produced for many years and they form suitable 'bench marks' for new product development. The sixth edition introduces the use of relative density to replace specific volume as a measure of the amount of aeration in a cake batter (the use of relative density is in line with international agreement). Specific volume is kept as a measurement of baked product volume since the industry is comfortable with the concept that, subject to an upper limit, an increase in specific volume coincides with improvement in cake quality.

This book provides an historical overview of the formation of sports media in Latin America and its role in the construction of the political history of Latin American sport. The sports press was a privileged observer of the development of modern sports, but it was also a key factor in the making of professional sports in Latin America. Most of the literature on sport in Latin America treats the sports press as an historical source, rarely taking it as an object of study in itself. However, the development of sports in the region is connected to national and state-building processes and the role of media narratives is crucial to understanding how sports participate in those processes. Spanning the globalization of football in the late nineteenth century to the shift promoted by television in the 1970s, the chapters survey the historical development of sports media in Latin America. Representing ten countries, the contributors follow a framework that presents the press not as a passive narrator of the sports phenomenon, but as a social agent of the sports field. This book is of use to those interested in the history of sports and the media, and it will be a good resource for undergraduates taking courses on Sports History, Latin American History, Sports Management, and Journalism and Communication.   

Talking about Journalism focuses on the relationship between journalism and the public and engages with this as a specific boundary-pushing relationship, where the ways we think about journalism are constantly being defined and re-defined through the ways we publicly discuss what journalism is, and what it does. It focuses, conceptually, on journalistic metadiscourse. These discourses of ‘journalists talking about journalism’ within news content serve as a way of publicly constructing meaning about journalism in our societies, what it should do, and how it corrects itself when it goes astray. The statement of purpose for this book will outline how thinking about metadiscourses allows us to see journalism being defined ‘in the open’, through the ways journalists and members of the public talk about journalism, and how this has developed over time. However, it does so in a way that reconsiders the parameters of this conversation. Where previously this was a discourse found in newspaper media columns, trade magazines, and similar spaces, it is now pervasive online, within digital alternative media, and in (hyper)active audience forums and comment sections. These expand our opportunities for understanding how journalism is being defined in the spaces where it is talked about, and for seeing the relationship between journalism, the public, and various counter-publics play out. This title explores new frontiers in terms of where and how journalism is being defined and redefined, not only by journalists but by the public as well. It does so while bringing forward theories of publics and counterpublics for our digital age.

It is now well-established that the long-time economic model on which the news industry has relied is no longer sustainable. Facebook, Google, and declining levels of popular trust in the media have been major contributors to this situation. Simultaneously, the closure of local media outlets across the country has left many areas without access to regional news, compounded the distance between media and publics, and further eroded civic engagement. Despite the looming crisis in journalism, a research-practice gap plagues the news industry. This book argues that an underappreciated factor in the news crisis is a potentially symbiotic relationship between journalism studies and the industry that it researches. As this book contends, scholars must think about their work in a public context, and journalists, too, need to listen to media scholars and take the research that they do seriously. Including contributions from journalists and academics, Journalism Research That Matters offers journalists a guide on what they need to know and journalism scholars a call to action for what kind of research they can do to best help the news industry reckon with disruption. The book looks at new research developments surrounding audience behavior, social networks, and journalism business models; the challenges that scholars face in making their research available to the public and to journalists; the financial survival of quality news and information; and blind spots in the way that researchers and journalists do their work, especially around race, diversity, and inequality. A final section includes contributions from journalists about how researchers can better engage on the ground with newsrooms and media professionals.

This book examines the use of book covers as marketing devices, asking what exactly they communicate to their readers and buyers, and what images they associate with a genre and create about a culture. Focusing on Indian women's writing in English, it combines the study of text with the study of materiality of the book.

Managing Change in the Postal and Delivery Industries brings together practitioners, postal administrators, the express industry, regulators, economists and lawyers to examine the important policy and regulatory issues facing the postal and delivery industries. This volume reviews such topics as international postal policy, the universal service obligation, regulation and competition, entry and the role of scale and scope economics, cost analysis in postal services, and service standards. This book provides a unique perspective on the problems facing postal and delivery networks.

Several formerly independent trends including the in creasing rate of technological change, the demand for greater efficiency and productivity in R&D and innovation, and the need for applying technology to the solution of pressing social and economic problems have recently begun to reinforce each other resulting in renewed interest in technology trans fer activities and research. The proliferation of research efforts in the U. S. and Western Europe, increased corporate and governmental efforts to develop mechanisms and incentives for transfer and the growing closeness between transfer and innovation studies led to the decision to convene a meeting with representatives from both research and practice in trans fer and innovation in order to establish a "state-of-the-art" baseline and to promote discussion between the researchers and practioners from all sectors in the hope that new research will better reflect the realities of current practice and new mechanisms created by practioners might be improved through the use of knowledge generated from research. How close we came~to the second goal is a question which must be left to the fut~re. The proceedings which follow re flect the first goal. If the papers and conclusions occasional ly appear to be contradictory or repetitive, or naive, or over ly pessimistic or simply based upon too narrow a base or re search or experience, they are an accurate reflection of both the state-of-the-art and the lack of communications among in dividuals and organizations involved in similar activities.