Helps new researchers get started and help more established academics to improve publishing and funding success rates. Provides inside stories and real-life examples to give tangible evidence of techniques, and how-to approaches that make this book approachable, relevant, and practical. Provides details on two inextricably linked areas of publication and funding that underpin a successful academic career.

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.

These essays explore the remarkable expansion of publishing from 1750 to 1850 which reflected the growth of literacy, and the diversification of the reading public. Experimentation with new genres, methods of advertising, marketing and dissemination, forms of critical reception and modes of access to writing are also examined in detail. This collection represents a new wave of critical writing extending cultural materialism beyond its accustomed concern with historicizing the words on the page into the economics of literature, and the investigation of neglected areas of print culture.

The 1960s provides Warlaumont with the backdrop for examining the struggle of advertising during the anti-establishment movement in one of America's most colorful but turbulent decades. Targeted by the counterculture, threatened with government regulation, criticized as a waste maker by social critics, weakened by internal strife between the liberal and traditional forces within the industry, and faced with the consumption-weary public, advertising faced one of its most challenging times. Yet surprisingly, it made history with its unprecedented creativity and innovation during the 60s.

Distancing itself from the Establishment, advertising, as a wolf in sheep's clothing, joined the cultural revolution, changed the way it related to its audience, and attempted to seduce consumers with humor, resonance, candidness, and a power-to-the-people approach. Masking its ultimate goal to maintain, preserve, and promote the consumption ethic and business elite, advertising joined an infectious wave to overturn the old and stodgy ways. Becoming a turncoat by appearing to abandon its traditional materialistic and authoritarian stance--even mimicking it in some instances--advertising became a cause celebre with its colorful and humorous campaigns, validating itself while under fire. Using the 60s as a backdrop, Warlaumont examines the struggle of a traditional institution during one of America's most turbulent decades. Scholars, students, and researchers involved with business, communications, and advertising history as well as the general public interested in the 1960s will find this study fascinating.

From attempting to inform us about current events to entertaining us with imagined worlds, the media has a primary influence upon how we conceive the world, ourselves, and others. Consequently, the moral complexities, dilemmas, and duties that arise in relation to journalism and the media are difficult to negotiate. Critically developing a philosophical approach to conceptualizing the aim of journalism; the nature of good, impartial reporting; and moral restrictions concerning lies, deceit, violence, and censorship, this book argues for substantive positions concerning what we should, rationally, hold as the moral rights and duties of journalists and the media.

Pulling aside the curtain of 'Big Data' buzz, this book introduces C-suite and other non-technical senior leaders to the essentials of obtaining and maintaining accurate, reliable data, especially for decision-making purposes. Bad data begets bad decisions, and an understanding of data fundamentals - how data is generated, organized, stored, evaluated, and maintained - has never been more important when solving problems such as the pandemic-related supply chain crisis. This book addresses the data-related challenges that businesses face, answering questions such as: What are the characteristics of high-quality data? How do you get from bad data to good data? What procedures and practices ensure high-quality data? How do you know whether your data supports the decisions you need to make? This clear and valuable resource will appeal to C-suite executives and top-line managers across industries, as well as business analysts at all career stages and data analytics students.

Until telegraph lines spanned the continent in the 1860s, the post office and the press worked together as the most important mechanism for distributing news and public information. Public policy linked these complementary communication agencies; the post office provided free and low-cost news-gathering services for the press as well as subsidized delivery of publications to readers. News in the Mail charts the relationship between the press and post office from colonial times through the Civil War. The book explains why the federal government underwrote the circulation of printed matter and how the postal policies governing public information reflected the cultural tensions of the early and mid-nineteenth century. News in the Mail not only looks at the government's role in disseminating news and promoting communication, but also examines the structure and implications of the early U.S. communication system. This book is a valuable source for those interested in journalism, communications history, the history of federal policies and operations, postal history, and nineteenth-century American social history.

In this timely and unique study, the innovations in India's information (IT) industry are examined in detail. Globally the IT Industry has experienced phenomenal growth. The book examines the issues surrounding the analysis of the Indian IT sector on a global, national, regional, firm, and product level and the significance of national policies to sustain the competitiveness of the Indian IT sector.

This book is intended as a textbook for use in undergraduate and graduate courses in comparative broadcast systems, international broadcasting, and international communication. It also serves as a reference source for professionals in these fields and as a supplement manual text or reader in mass communications courses. Issues addressed include: equity in allocating frequencies and satellite orbits, the New World Information Order debate, transborder spillover and important patterns of TV programming, regulating DBS transmissions, and the future of UNESCO without U.S. participation. More than two dozen tables and maps are included in this volume.

A comprehensive handbook for advertising and marketing managers, this volume shows how advertisers can effectively control agency costs without sacrificing creativity. Ron Harding profiles companies that have effectively enforced accountability on their agencies and demonstrates proven internal systems for controlling the advertising process--and its associated costs--from the initial spending plan through the final examination of actual expenditures. He also offers a pragmatic discussion of the procedures, timetables, and contracts managers need to put in place to ensure that all sectors of the agency--account, creative, legal, production, and business affairs--act in the best interest of their client and at the highest levels of their capability. All major categories of spending receive thorough coverage: television, print, talent, and media.

After an introduction which highlights the problems of runaway costs and mismanagement that plague many advertisers today, Harding presents a step-by-step guide to controlling advertising expenditures. Among the topics addressed are: how to create realistic spending plans and make them strict buying guides for the agency; how to spot successful advertising; how to make creative groups accountable; how to run a successful copy meeting; how to stop cost overruns in television and print; and how to streamline and strengthen the brand management system. Harding fully reviews how to cut costs at each stage--from the project initiation form, through copy and storyboards, to editing and final production. Written in clear, conversational style, the book focuses throughout on a pragmatic approach to advertising management while recognizing the central importance of creativity. In fact, Harding argues, by understanding the creative-cost equation and how to manipulate its variables, advertisers will necessarily reap the benefits of better advertising.

This edited volume brings together experts from around the world to provide coverage and analysis of infrastructure's role in Internet governance, both now and in the future. Never in history have conflicts over Internet governance attracted such widespread attention. High-profile controversies include the disclosures about NSA surveillance by intelligence analyst Edward Snowden, controversy over a decision by the US government to relinquish its historic oversight of Internet names and numbers, and countless cybersecurity breaches involving unauthorized access to Internet users' personal data. Much of the Internet governance ecosystem-both technical architecture and coordinating institutions-is behind the scenes but increasingly carries significant public interest implications. An area once concealed in institutional and technological complexity is now rightly bracketed among other shared global issues-such as environmental protection and human rights-that have considerable global implications but are simply incongruous with national borders. This transformation into an era of global governance by Internet infrastructure presents a moment of opportunity for scholars to bring these politicized infrastructures to the foreground.

Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral sensation. Anonymous sources and speculation become national conversation. What you don't know is that someone is responsible for all this. Usually, someone like Ryan Holiday: a media manipulator. Holiday wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why is he giving away these secrets? Because he's tired of a world where trolls hijack debates, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. He's pulling back the curtain because it's time everyone understands how things really work.

This book examines the role that Information and Communication Technologies (ICTs) play in growth and economic development promotion, specifically for developing countries. It highlights multiple methodologies for quantifying the impact of ICTs. This includes quantitative and qualitative methods, but also novel, conclusive and informative methodological approaches for measuring ICTs influence on economic development. The book highlights trends, perspectives, and success stories for different developing countries. ICTs bring new business models, innovations, capital-labor substitution, improved goods and services to developing markets. Because they can spread rapidly, with little cost and require minimal skills for usage, ICTs create a solid background for social and economic gains. They enable significant reduction in information asymmetries, which improves access to economic activities for multitude of agents, fostering participation, inter alias in labor market of disadvantaged societal groups. After almost two decades of rapid diffusion of ICT in developing world, this book seeks to assess the real benefits and consequences of ICTs adoption in developing countries. The chapters use broad, real-world based evidence to provide a better understanding of the precise nature of new technologies and their impact of the country`s economy and society.

Cable companies are allying with long distance telephone and entertainment companies, telephone companies are allying with equipment suppliers and entertainment companies, multi-media companies are allying with everyone from museums to studios and travel agents. This text explores the shape of these partnerships and how they lower entry fees, consolidate technologies and influence regulatory structure. Randall L. Carlson has surveyed 90 companies involved in the Information Superhighway and looks at the way in which management are developing their organizations to make new technologies and services possible in an increasingly competitive market. His conclusions offer an insight for anyone interested in the Information Superhighway, strategic alliances and the implications of multimedia technologies.

Both as chief reporter and news editor for nearly twenty years at the now defunct News of the World, Neville Thurlbeck is uniquely placed to give an insider's view of life on the paper. Thurlbeck served up some of the most famous, memorable and notorious headlines in the paper's existence; headlines that lit up the world of tabloid journalism and included names such as David Beckham, Jeffrey Archer, Fred and Rose West, Gordon Brown and Robin Cook, among many others. In Tabloid Secrets, he reveals for the very first time how he broke the award-winning stories which thrilled, excited and shocked the nation, and secured the paper up to fifteen million readers every week. His journalism led him into encounters with Cabinet ministers, rent boys, sports stars, serial killers, drug lords and on one occasion a devil-worshipping police officer. Stories that will fascinate the reader and ensure that this book is a real page turner. Thurlbeck's undercover, investigative work is revealed in great detail, with the methods and subterfuge explained. It also describes how the reporter was recruited to MI5, the characters he met and the type of work he carried out there.Ultimately, Tabloid Secrets is a journey through a world which has vanished for good, by the best-known reporter of recent times. It is a vivid, surprising and wildly entertaining insider account of a Fleet Street which is suddenly no more.

One of the most influential men in nineteenth-century America, Horace Greeley is remembered not only as the editor and publisher of the New York Tribune but also for his contribution to the profession of journalism, for his role in the nomination and election of presidential candidates; for his work toward a homestead law, and for the impact his voice had on the abolition of slavery. This bio-bibliography provides a useful guide to the literature on Greeley. Beginning with a brief chronology of Greeley's life and a biographical sketch, the book then provides annotated entries, arranged chronologically and divided into two major sections: works by Greeley and works about Greeley. The first section on Greeley's own work includes chapters on his books and other published materials, other sources of Greeley writings, newspaper and printing establishments associated with him, and articles in periodicals. The second section includes chapters on biographical works and memorials to Greeley, other books useful to the study of Greeley, reference works and other edited materials, articles in periodicals, theses, manuscript collections with Greeley material, and government documents. The book also includes author and subject indexes. A useful guide for scholars, the volume will also be of interest to anyone wanting to learn more about Greeley.

Plant Here the Standard tells the story of the world's oldest evening newspaper, the (London) Evening Standard. Commencing in the time of Oliver Cromwell, it traces the history of the Baldwin Family, fearless Protestant publishers, whose successors launched The Standard in 1827. Later owners of the paper were to include: C.Arthur Pearson, founder of the Daily Express; Lord Beaverbrook; and, now, Lord Rothermere. And throughout there are tales of the paper's scoops, its famous journalists and cartoonists, and its political involvements.

"Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice." Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG "The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior." The textbook "Media and Internet Management" stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers." Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG "The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book is an absolute "must have" for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers." Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG "Media Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers. " Prof. Dr. Bozena I. Mierzejewska, Editor of The International Journal on Media Management, Fordham University, New York "Summed up, with his second edition Wirtz managed to strengthen the outstanding position of his publication "Media Management". His textbook shines because of its content, analytical clearness and the high relevance for business practice without losing its academic background. With the second edition this book has established its position in the field of media business as the leading standard reference book in Germany. It is suitable for business students, lectures as well as managers who can gain magnificent information from it." Prof. Dr. Wolfgang Fritz, Director of the Institute of Marketing, Braunschweig University of Technology, Germany; Honorary Professor at the Institute of Business Administration, University of Vienna, Austria.

The author examines the relationships between the social problems of the mass age, developments in late 20th century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy.;The changing structure of capitalism, where production so easily outstrips consumption, demands that an increasing share of resources be absorbed, not in the creation of new wealth, but in supporting the marketing process. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould. The consequences, examined here, have on the whole been unfortunate, although not actually fatal. The institutional arrangements of modern liberal democracy and the selling of images demean democracy and obstruct the realizations of its own ideals.

Call it a miracle, fate, pure luck, or just another day in the city where nothing is usual, but in 1991 Jimmy Breslin narrowly escaped death - which inspired him to write this book about his life. Two years ago, Breslin was having trouble getting his left eyelid to open and close. This was too peculiar to ignore, so Breslin decided to pay a rare visit to his doctor. As it turned out, the eyelid was a matter of nerves. But extensive testing revealed something unrelated and life-threatening: he had an aneurysm in his brain - a thin, ballooned artery wall that could burst and kill him at any moment unless he opted for a risky surgical procedure. Breslin agreed to the surgery and at age sixty-five, grateful for this miracle (what else could you call it?), began taking stock of his remarkable life.

In the course of the nineteenth century the advent of printed pamphlets, with their news and advertisements, gave every town along Norway's long coast - populated by farmers, fishermen, clergy, businessmen and shopkeepers - a common language and a public arena for news and ideas. In Norway alone, the number of titles grew from a handful to a hundred in the course of the century. From 1900 to 1940 the number of papers swelled to two hundred and seventy - the number that remains today. The press system created a substantial structure, which would prove vital for many of the later media outlets that developed over the twentieth century with the breakthrough of new technologies - cinema industry, radio broadcasting, television and the internet. Newspapers generated the money and power for the development of these media, thus shaping such media and determining, or at least influencing, their perception and reception in Norwegian society. The press in Norway is therefore at the core of the modern media system and its rich history.