As was the case with Charles Ross's Packaging of Pharmaceuticals published by the UK Institute of Packaging in 1975 it is assumed that the reader of this book already has a broad understanding of the basics of packaging. If not the Packaging Users Handbook and the Handbook of Food Packaging are recommended. The packaging needs of pharmaceuticals are different in degree only from those of other perishable products such as processed foods. Because the required action of a medication can be nullified by any deterioration in its active principles the protection required from its packaging is at least an order of magnitude greater than that needed by foods for example. Functional efficiency is therefore of prime importance. Conversely the need for the packaging to 'sell' the medication is much less, hence the graphics required need only provide the right 'image' for the product when presented for use in hospital or surgery. Even when on sale at the pharmacy the 'appeal' required is that of providing hygiene and confidence more than anything else. Thus, the textual requirements are paramount including traceability (batch numbers, date-coding etc) in case of recall; while striking appearance to attract customer attention is in lower key. And with the increase in malicious tampering nowadays recall is more frequent.

These essays explore the remarkable expansion of publishing from 1750 to 1850 which reflected the growth of literacy, and the diversification of the reading public. Experimentation with new genres, methods of advertising, marketing and dissemination, forms of critical reception and modes of access to writing are also examined in detail. This collection represents a new wave of critical writing extending cultural materialism beyond its accustomed concern with historicizing the words on the page into the economics of literature, and the investigation of neglected areas of print culture.

Digital Journalism and the Facilitation of Hate explores the process by which digital journalists manage the coverage of hate speech and "hate groups," and considers how digital journalists can best avoid having their work used to lend legitimacy to hate. Leaning on more than 200 interviews with digital journalists over the past three years, this book first lays the foundation by discussing the essential values held by digital journalists, including how they define journalism; what values they consider essential to the field; and how they practice their trade. Perreault considers the problem of defining "hate" and "hate groups" by the media, acknowledging journalism's role in perpetuating hate through its continued ideological coverage of marginalized groups. Case studies, including the January 6 U.S. Capitol siege, the GamerGate controversy, and the Unite the Right rally in Charlottesville, help to elaborate on this problem and illustrate potential solutions. Digital Journalism and the Facilitation of Hate draws attention to the tactics of white nationalists in leveraging digital journalism and suggests ways in which digital journalists can more effectively manage their reporting on hate. Offering a valuable, empirical insight into the relationship between digital journalism and hate, this book will be of interest to students, scholars, and professionals of social and digital media, sociology, and journalism.

The book has high potential for course adoption globally in the areas of creative arts marketing, arts management, creative industries, and marketing; Fully updated to include international case studies from throughout the world, including emerging markets, as well as tools for practical application; Offers an alternative or complimentary approach to the existing textbooks which have a more mainstream marketing management perspective; Includes contributions from leading academics in the field of arts marketing

Draws on the authors' extensive careers in television to describe the process of creating a successful media format, presenting the tricks and techniques you need to create, develop and sell your own formats. Each chapter addresses a key elements of a good format, such as audience, structure or business, and shows how they work in current successful formats. Includes insightful case studies based on interviews with experienced television professonals such as Stephen Lambert, creator of Undercover Boss and Gogglebox. Teaches students to create a format bible that will enable them to create a defined set of rules which will make their format recognisable, repeatable and capable of evolving.

This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites. Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them. Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications.

From attempting to inform us about current events to entertaining us with imagined worlds, the media has a primary influence upon how we conceive the world, ourselves, and others. Consequently, the moral complexities, dilemmas, and duties that arise in relation to journalism and the media are difficult to negotiate. Critically developing a philosophical approach to conceptualizing the aim of journalism; the nature of good, impartial reporting; and moral restrictions concerning lies, deceit, violence, and censorship, this book argues for substantive positions concerning what we should, rationally, hold as the moral rights and duties of journalists and the media.

The 1960s provides Warlaumont with the backdrop for examining the struggle of advertising during the anti-establishment movement in one of America's most colorful but turbulent decades. Targeted by the counterculture, threatened with government regulation, criticized as a waste maker by social critics, weakened by internal strife between the liberal and traditional forces within the industry, and faced with the consumption-weary public, advertising faced one of its most challenging times. Yet surprisingly, it made history with its unprecedented creativity and innovation during the 60s.

Distancing itself from the Establishment, advertising, as a wolf in sheep's clothing, joined the cultural revolution, changed the way it related to its audience, and attempted to seduce consumers with humor, resonance, candidness, and a power-to-the-people approach. Masking its ultimate goal to maintain, preserve, and promote the consumption ethic and business elite, advertising joined an infectious wave to overturn the old and stodgy ways. Becoming a turncoat by appearing to abandon its traditional materialistic and authoritarian stance--even mimicking it in some instances--advertising became a cause celebre with its colorful and humorous campaigns, validating itself while under fire. Using the 60s as a backdrop, Warlaumont examines the struggle of a traditional institution during one of America's most turbulent decades. Scholars, students, and researchers involved with business, communications, and advertising history as well as the general public interested in the 1960s will find this study fascinating.

This book analyzes mobile gaming in the Asian context and looks into a hitherto neglected focus of inquiry - a localized mobile landscape, with particular reference to young Asians' engagement with mobile gaming. This edition focuses not only on the remarkable success of local mobile games, but also on the significance of social milieu in the development of Asian mobile technologies and gaming culture. It analyzes the growth of the current mobile technologies and mobile gaming not as separate but as continuous developments in tandem with the digital economy. It is of interest to both academics and a broader readership from the business, government, and information technology sectors

In this timely and unique study, the innovations in India's information (IT) industry are examined in detail. Globally the IT Industry has experienced phenomenal growth. The book examines the issues surrounding the analysis of the Indian IT sector on a global, national, regional, firm, and product level and the significance of national policies to sustain the competitiveness of the Indian IT sector.

Once conduits to new music, frequently bypassing the corporate music industry in ways now done more easily via the Internet, record stores championed the most local of economic enterprises, allowing social mobility to well up from them in unexpected ways. Record stores speak volumes about our relationship to shopping, capitalism, and art. This book takes a comprehensive look at what individual record stores meant to individual people, but also what they meant to communities, to musical genres, and to society in general. What was their role in shaping social practices, aesthetic tastes, and even, loosely put, ideologies? From women-owned and independent record stores, to Reggae record shops in London, to Rough Trade in Paris, this book takes on a global and interdisciplinary approach to evaluating record stores. It collects stories and memories, and facts about a variety of local stores that not only re-centers the record store as a marketplace of ideas, but also explore and celebrate a neglected personal history of many lives.

Stories and narratives are powerful tools for explaining the world around us. This book explores storytelling as a way of engaging audiences with sustainable development issues and reflects on the opportunities and limitations of storytelling for sustainability as an innovative approach to sustainability communication. Bringing together voices and perspectives from research and practice, this volume explores the ways in which storytelling can support change toward sustainability. Unlike other anthologies, the book first provides a sound scientific basis by unfolding the storytelling approach and presenting empirical studies on its impact on effects. It clarifies important terms and presents recent findings on the impact of storytelling on sustainability from an extensive 3-year research project on this question. The second part shows how storytelling can be used in different fields of practice to communicate sustainability in more engaging and effective ways. Here, the main focus is on not only case-based accounts of positive change, but also tensions, arising from the application of storytelling for sustainability in journalism, higher education, corporate communication, or science communication. Combining theory with practical examples, this innovative book will be a great resource for students and scholars of environmental communication and sustainable development, as well as professionals working in related fields.

A comprehensive handbook for advertising and marketing managers, this volume shows how advertisers can effectively control agency costs without sacrificing creativity. Ron Harding profiles companies that have effectively enforced accountability on their agencies and demonstrates proven internal systems for controlling the advertising process--and its associated costs--from the initial spending plan through the final examination of actual expenditures. He also offers a pragmatic discussion of the procedures, timetables, and contracts managers need to put in place to ensure that all sectors of the agency--account, creative, legal, production, and business affairs--act in the best interest of their client and at the highest levels of their capability. All major categories of spending receive thorough coverage: television, print, talent, and media.

After an introduction which highlights the problems of runaway costs and mismanagement that plague many advertisers today, Harding presents a step-by-step guide to controlling advertising expenditures. Among the topics addressed are: how to create realistic spending plans and make them strict buying guides for the agency; how to spot successful advertising; how to make creative groups accountable; how to run a successful copy meeting; how to stop cost overruns in television and print; and how to streamline and strengthen the brand management system. Harding fully reviews how to cut costs at each stage--from the project initiation form, through copy and storyboards, to editing and final production. Written in clear, conversational style, the book focuses throughout on a pragmatic approach to advertising management while recognizing the central importance of creativity. In fact, Harding argues, by understanding the creative-cost equation and how to manipulate its variables, advertisers will necessarily reap the benefits of better advertising.

This volume captures the essence of how we communicate differences in relationships, between and across cultures, in organizations, through education and in moments of local and global conflict and crisis that demonstrates the importance and viability of approaching peace and conflict communication from various fields within communication studies.

This book is intended as a textbook for use in undergraduate and graduate courses in comparative broadcast systems, international broadcasting, and international communication. It also serves as a reference source for professionals in these fields and as a supplement manual text or reader in mass communications courses. Issues addressed include: equity in allocating frequencies and satellite orbits, the New World Information Order debate, transborder spillover and important patterns of TV programming, regulating DBS transmissions, and the future of UNESCO without U.S. participation. More than two dozen tables and maps are included in this volume.

Fox News, MSNBC, The New York Times, The Wall Street Journal, The Rush Limbaugh Show, National Public Radio - a list of available political media sources could continue without any apparent end. This book investigates how people navigate these choices. It asks whether people are using media sources that express political views matching their own, a behavior known as partisan selective exposure. By looking at newspaper, cable news, news magazine, talk radio, and political website use, this book offers the most comprehensive look to-date at the extent to which partisanship influences our media selections. Using data from numerous surveys and experiments, the results provide broad evidence about the connection between partisanship and news choices. This book also examines who seeks out likeminded media and why they do it. Perceptions of partisan biases in the media vary - sources that seem quite biased to some don't seem so biased to others. These perceptual differences provide insight into why some people select politically likeminded media - a phenomenon that is democratically consequential. On one hand, citizens may become increasingly divided from using media that coheres with their political beliefs. In this way, partisan selective exposure may result in a more fragmented and polarized public. On the other hand, partisan selective exposure may encourage participation and understanding. Likeminded partisan information may inspire citizens to participate in politics and help them to organize their political thinking. But, ultimately, the partisan use of niche news has some troubling effects. It is vital that we think carefully about the implications both for the conduct of media research and, more broadly, for the progress of democracy.

East Germany's film monopoly, Deutsche Film-Aktiengesellschaft (DEFA), produced a breadth and depth of films ranging beyond simple propaganda to westerns, science fiction films, musicals, melodramas, spy thrillers, women's films, fairy tales, and children's films. This book covers the entire range of filmmaking under the DEFA logo, from their beginnings in the Soviet Occupied Zone through unification and shows their continuing impact in contemporary culture. East German cinema offers the opportunity to see the complete picture of German film past Murnau, Lang, von Sternberg, and Fassbinder to equally important East German directors such as Frank Beyer, Wolfgang Staudte, Kurt Maetzig, and Konrad Wolf.As an introductory work, this book equips scholars and students with the historical and cultural background to understand East German cinema and guides the readers through the DEFA archive using critical examinations of twelve films - a list one could consider the core of an East German film canon.

Cable companies are allying with long distance telephone and entertainment companies, telephone companies are allying with equipment suppliers and entertainment companies, multi-media companies are allying with everyone from museums to studios and travel agents. This text explores the shape of these partnerships and how they lower entry fees, consolidate technologies and influence regulatory structure. Randall L. Carlson has surveyed 90 companies involved in the Information Superhighway and looks at the way in which management are developing their organizations to make new technologies and services possible in an increasingly competitive market. His conclusions offer an insight for anyone interested in the Information Superhighway, strategic alliances and the implications of multimedia technologies.

The second edition of The UK Media Law Pocketbook presents updated and extended practical guidance on everyday legal issues for working journalists and media professionals. This book covers traditional print and broadcast as well as digital multimedia, such as blogging and instant messaging, with clear explanations of new legal cases, legislation and regulation, and new chapters on freedom of information and social media law. Links to seven new online chapters allow readers to access all the most up-to-date laws and guidance around data protection, covering inquests, courts-martial, public inquiries, family courts, local government, and the media law of the Channel Islands and the Isle of Man. Tim Crook critically explores emerging global issues and proposals for reform with concise summaries of recent cases illustrating media law in action, as well as tips on pitfalls to avoid. The UK Media Law Pocketbook is a key reference for journalists and media workers across England, Wales, Scotland, and Northern Ireland. The book's companion website provides downloadable sound files, video summaries, and updates all the developments in one of the most dynamic and rapidly changing fields of law. Visit https://ukmedialawpocketbook.com.

This book discusses undercover reporting, betrayal and deception in journalism, addressing the ethical issues encountered by professionals when deception is involved and providing an explanation of how high-profile cases have developed. Carson and Muller begin by examining how philosophical theories which form the basis of contemporary ethical codes for journalists, bear upon undercover reporting and questions of deception in the digital age. Drawing upon case studies such as Al Jazeera's undercover operation against the National Rifle Association in the US and the One Nation political party in Australia, and Britain's Channel 4 infiltration of Cambridge Analytica, this book goes on to define and discuss the ethical concepts behind deception and betrayal and lays out an original ethical framework for undercover journalists facing related challenges in their work. Undercover Reporting, Deception, and Betrayal in Journalism is an important research text for students and academics in journalism and media studies.

Provides the reader with essential foundational fashion knowledge on the history of fashion and key industry terminology. Includes specific instructions on how to approach three styles of fashion writing - service pieces, runway reviews and reports, and trend reports. The reader is taught how to determine and address the audience and the difference between writing for print and online outlets. Looks beyond traditional fashion writing to explore contemporary issues such as slow fashion, cultural appropriation, and diversity, as well as how fashion can be used to discuss other ideas through creative nonfiction and cultural criticism.

Provides the reader with essential foundational fashion knowledge on the history of fashion and key industry terminology. Includes specific instructions on how to approach three styles of fashion writing - service pieces, runway reviews and reports, and trend reports. The reader is taught how to determine and address the audience and the difference between writing for print and online outlets. Looks beyond traditional fashion writing to explore contemporary issues such as slow fashion, cultural appropriation, and diversity, as well as how fashion can be used to discuss other ideas through creative nonfiction and cultural criticism.