How Journalists Use Twitter: The Changing Landscape of U.S. Newsrooms shows how leading reporters and editors at four major metropolitan newspapers are embracing Twitter as a key tool in their daily routines and how the social media platform influences coverage. This book builds on social media research by analyzing newsroom work through the lens of four different communications theories-diffusion of innovation, boundary, social capital and agenda-setting theories. This book will be of interest to scholars of communication, journalism, and new media.

This book offers an in-depth analysis of the roles and strategies of subsidiaries of American multinational companies (MNCs) in Taiwan's IT industry. Based on semi-structured interviews with 16 managing directors of the different foreign-owned subsidiaries and 100 functional unit managers, the authors investigate (1) the roles of functional units in evaluating strategy formulation and change in foreign subsidiaries; (2) the factors that determine strategy formulation and change in foreign subsidiaries and their functional units; and (3) the linkages between cross-functional units. The research underscores the view that MNCs' strategies are composed of assorted heterogeneous elements.

Based on original and previously unseen written and sound archives and interviews with former and current radio producers and presenters, "Public Issue Radio" addresses the controversial question of the political leanings of current affairs programmes, and asks if "Analysis" became an early platform for both Thatcherite and Blairite ideas.

Media Institutions and Audiences completes Nick Lacey's trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. The book delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The issues surrounding the growing commodification of media texts, and the increasing influence of marketing and public relations, are considered. The major approaches to understanding audiences are also investigated.

In recent years, billions of dollars (and euros, yen, and other currencies) have been spent by wireless services providers to acquire the radio frequency spectrum needed to offer so-called "Third Generation" (3G) mobile services. These services include high-speed data, mobile Internet access and entertainment such as games, music and video programs. Indeed, as voice communications are substituted by data communications, software -rather than terminals or networks- has become the driver of the wireless industry. Meanwhile, services are becoming increasingly specialized.
Why has the road to multimedia cellular been so difficult? These benefits of the mobile Internet have come with the costs of a massive transition that has coincided with the bust of stock markets and the technology segments worldwide, controversial and costly license auctions in several lead markets, dated or mistaken regulatory policies, the clash between the early hype and the pioneering realities of the mobile Internet. But these are generalities that barely scratch the surface. The devil is in the details. And it is these details that Competition for the Mobile Internet addresses.

The history of women's rights has usually been defined in terms of the fight for suffrage. Yet the agenda of the women's rights movement in the mid-nineteenth through early twentieth centuries embraced a broader spectrum of goals, goals that were reflected in the women's rights periodicals of the era. One of the goals--securing women's rights to higher education--has remained virtually unexamined and, consequently, all but unknown. In filling that gap, Butcher links two little-known aspects of the women's rights movement: its press and its struggle to secure for women the advantages of higher education. Eleven of the best-known papers, written by women, for women, are analyzed here in chapters covering the women's rights press, the purpose of women's education, coeducation, women as teachers, and the professional and graduate education of women. In offering this analysis, and in exploring the fight for higher education, Butcher broadens our understanding of the history and the legacy of the women's rights movement.

First published in 1990, this title presents a rich account of how television intersects with family life in American and other world cultures. From an analysis of the political and cultural significance of China's most important television series to detailed descriptions of how families in the United States interpret and use television at home, James Lull's ethnographic work marks an important stage in the study of the role of the mass media in contemporary culture. This title will be of interest not only to those in media and communications, but also to those in the broader fields of cultural anthropology and sociology.

This collection of essays illustrates various pressures and concerns-both practical and theoretical-related to the study of print culture. Procedural difficulties range from doubts about the reliability of digitized resources to concerns with the limiting parameters of 'national' book history.

This critical introduction to gay and lesbian identity within the media explores the concept of 'new storytelling.' The case studies look at film, television and online media, focussing on the narrative potential of individual storytellers who, as producers, writers and performers, challenge identity concerns and offer new expressions of liberty.

What basic ethical principles should guide American journalists to help them justify their invasion of an individual's privacy, to be objective in their reporting, to avoid being influenced by government or economic controls? A wire service and newsroom veteran and a sociologist and scholar in mass media/communications have designed a philosophical guide for students, scholars, and practitioners to use as a kind of moral compass. Key excerpts from some of the most important writings on the subject from Milton to Louis Brandeis, from Plato to Sissela Bok, and from Adam Smith to John Merrill deal with some of the most serious contemporary issues in journalism today. This short text also includes the "Society of Professional Journalists' Code of EthicS" and a full index.

This twenty-second volume of ABHB (Annual bibliography a/the history a/the printed book and libraries) contains 3635 records, selected from some 2000 periodicals, the list of which follows this introduction. They have been compiled by the National Committees of the following countries: Australia Italy Austria Latin America Belgium Latvia Canada The Netherlands Poland Croatia Denmark Portugal Rumania Estonia Finland Russia France South Africa Germany Spain Sweden Great Britain Hungary USA Ireland (Republic of) Benevolent readers are requested to signal the names of bibliographers and historians from countries not mentioned above, who would be willing to co operate to this scheme of international bibliographic collaboration. The editor will greatly appreciate any communication on this matter. Subject As has been said in the introduction to the previous volumes, this bibliography aims at recording all books and articles of scholarly value which relate to the history of the printed book, to the history of the arts, crafts, techniques and equipment, and of the economic, social and cultural environment, involved in its production, distribution, conservation, and description. Of course, the ideal of a complete coverage is nearly impossible to attain. However, it is the policy of this publication to include missing items as much as possible in the forthcoming volumes. The same applies to countries newly added to the bibliography."

The selected papers in this volume bear witness to a maturing of High Technology Small Firms (HTSF) research. In the past, HTSF research has produced some solid findings, but also several paradoxes: shedding more light on the unintended and paradoxical effects of technology developments regarding HTSFs is now one of the aims of research in this field, and an observed change in the focus of the research agenda is reflected in this book.
Although many of the topics have also been covered in earlier volumes, a gradual shift from descriptive case or survey studies to more explanatory studies, with an objective of understanding the processes that drive HTSF development, now becomes apparent. Researchers from different backgrounds increasingly strive to apply and integrate theoretical traditions that focus on the individual firm, regional and wider environmental levels. As a result of this shift, topics such as financing, internationalisation or firm development are viewed more from a perspective of networking and cooperation, or of development and growth.
The understanding of how to promote cooperation and networking will probably remain on the HTSF research agenda for some years to come; the development and growth processes of HTSFs, within the context of clusters and networks, will also be high on the agenda in the next decade.

This scholarly work deals specifically with the important changes in popular journalism in the late nineteenth and early twentieth centuries. A pioneering study in the history of journalism, it is the first volume to focus on the history of the New Journalism in Britain, which is central in the overall history of the modern press. Written by leading scholars representing a variety of disciplines, the fourteen essays provide a careful historical analysis of the transformation that took place in journalism, and the innovations that occurred, such as the greater use of illustrations and photographs, headlines and crossheads, and increased coverage of human interest subjects. The authors take different positions on aspects of the New Journalism, and the book offers a wealth of new information based on original research, as well as lively, interpretive commentary on the nature of change in modern journalism and its relationship to popular culture. The in-depth examination of major subject areas, such as The Beginnings of the New Journalism, The Flowering of the New Journalism, and Subjects and Audiences, dispels the simplistic view of the New Journalism as occurring within a short period of time by showing that the changes took place slowly and had many ramifications. The annotated bibliography includes studies of individual newspapers and biographies of some of the leading journalists.

The rise of Asia has changed the world, now shaped by greater global connectivity, geopolitics and shifting spheres of influence. Tapping into research and decades of experience in the world's fastest-moving markets, this book makes a compelling case for a new and future-ready approach to communications planning and implementation, which the Asian Century demands. Facing a new operating environment, policymakers and business leaders have to act quickly. This book outlines the necessary adjustments to long-established practices and value propositions in both corporate and government communications and provides a step-by-step plan for strategy development, laid out in a two-pronged approach designed to appeal to a multicultural audience. It is an essential read for global practitioners and students in international relations and mass communications.

"Around the world small children are captivated by programmes produced especially for them - from stalwarts like Sesame Street to recent arrivals such as Teletubbies. Focusing on the UK and US, this book shows how the pre-school television sector has shifted from a small localised industry to a complex, commercially-driven global business"--Provided by publisher.

Intrapersonal communication has been considered and studied less in comparison to general communication and other related topics. Moreover, intrapersonal communication is usually mentioned in the context of studying other topics, as opposed to being studied singularly. To fully understand the complexity and potential uses of this field of study, intrapersonal communication must be researched further. A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves focuses on the concept of intrapersonal communication, discusses how and why we communicate with ourselves, and considers how scholars can help humans improve and harness intrapersonal communication in fields such as artificial intelligence. The book also makes a forceful case for the importance and potential utility of intrapersonal communication. Covering topics such as language, sociology, and cognitive science, this reference work is ideal for sociologists, psychologists, industry professionals, academicians, scholars, researchers, practitioners, instructors, and students.

As was the case with Charles Ross's Packaging of Pharmaceuticals published by the UK Institute of Packaging in 1975 it is assumed that the reader of this book already has a broad understanding of the basics of packaging. If not the Packaging Users Handbook and the Handbook of Food Packaging are recommended. The packaging needs of pharmaceuticals are different in degree only from those of other perishable products such as processed foods. Because the required action of a medication can be nullified by any deterioration in its active principles the protection required from its packaging is at least an order of magnitude greater than that needed by foods for example. Functional efficiency is therefore of prime importance. Conversely the need for the packaging to 'sell' the medication is much less, hence the graphics required need only provide the right 'image' for the product when presented for use in hospital or surgery. Even when on sale at the pharmacy the 'appeal' required is that of providing hygiene and confidence more than anything else. Thus, the textual requirements are paramount including traceability (batch numbers, date-coding etc) in case of recall; while striking appearance to attract customer attention is in lower key. And with the increase in malicious tampering nowadays recall is more frequent.

Have you ever seen a competitor get great headlines and thought, 'Hey! Why wasn't that us?' Get insider secrets to find out how to set your business apart and cut through the noise, using media coverage How to prepare your business to become a go-to authority for journalists from day one The end-to-end process of getting media coverage, demystified How to align media relations with your growth strategy and scale coverage Included: An invaluable media relations toolkit with actionable templates, scripts and cheat sheets for transformational results FELICITY COWIE is a media relations troubleshooter for some of the world's leading organisations and former BBC News and Panorama journalist. She's worked on 100,000 story pitches from both sides and now makes her insider secrets available to YOU... "A must-read for founders. This is truly a game-changing guide" Eileen Burbidge MBE

Helps new researchers get started and help more established academics to improve publishing and funding success rates. Provides inside stories and real-life examples to give tangible evidence of techniques, and how-to approaches that make this book approachable, relevant, and practical. Provides details on two inextricably linked areas of publication and funding that underpin a successful academic career.

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.

These essays explore the remarkable expansion of publishing from 1750 to 1850 which reflected the growth of literacy, and the diversification of the reading public. Experimentation with new genres, methods of advertising, marketing and dissemination, forms of critical reception and modes of access to writing are also examined in detail. This collection represents a new wave of critical writing extending cultural materialism beyond its accustomed concern with historicizing the words on the page into the economics of literature, and the investigation of neglected areas of print culture.

The 1960s provides Warlaumont with the backdrop for examining the struggle of advertising during the anti-establishment movement in one of America's most colorful but turbulent decades. Targeted by the counterculture, threatened with government regulation, criticized as a waste maker by social critics, weakened by internal strife between the liberal and traditional forces within the industry, and faced with the consumption-weary public, advertising faced one of its most challenging times. Yet surprisingly, it made history with its unprecedented creativity and innovation during the 60s.

Distancing itself from the Establishment, advertising, as a wolf in sheep's clothing, joined the cultural revolution, changed the way it related to its audience, and attempted to seduce consumers with humor, resonance, candidness, and a power-to-the-people approach. Masking its ultimate goal to maintain, preserve, and promote the consumption ethic and business elite, advertising joined an infectious wave to overturn the old and stodgy ways. Becoming a turncoat by appearing to abandon its traditional materialistic and authoritarian stance--even mimicking it in some instances--advertising became a cause celebre with its colorful and humorous campaigns, validating itself while under fire. Using the 60s as a backdrop, Warlaumont examines the struggle of a traditional institution during one of America's most turbulent decades. Scholars, students, and researchers involved with business, communications, and advertising history as well as the general public interested in the 1960s will find this study fascinating.

From attempting to inform us about current events to entertaining us with imagined worlds, the media has a primary influence upon how we conceive the world, ourselves, and others. Consequently, the moral complexities, dilemmas, and duties that arise in relation to journalism and the media are difficult to negotiate. Critically developing a philosophical approach to conceptualizing the aim of journalism; the nature of good, impartial reporting; and moral restrictions concerning lies, deceit, violence, and censorship, this book argues for substantive positions concerning what we should, rationally, hold as the moral rights and duties of journalists and the media.