Game of Thrones was an international sensation, and has been looked at from many different angles. But to date there has been little research into its audiences: who they were, how they engaged with and responded to it. This book presents the findings of a major international research project that garnered more than 10,000 responses to an innovative 'qualiquantitative' questionnaire. Among its findings are: a new way of understanding the place and role of favourite characters in audiences’ responses; new insights into the role of fantasy in encouraging thinking about our own world; and an account of two combined emotions – relish and anguish – which structure audiences’ reactions to controversial elements in the series. -- .

Being a successful musician takes more than playing well. This book helps musicians of all styles and levels manage the business side of their career. Megadeth bassist David Ellefson draws on 20 years of recording and touring experience to share his knowledge of how the music industry works - from the musician's perspective. Explores the key areas of management, recording, promotion, touring, and career image.

This reference book profiles corporate magazines, those sponsored by and produced for a single business firm. Some of these periodicals are internal, aimed at the company's own employees and retirees. Others are mainly external and are directed at a broader audience of stockholders, customers, and readers outside the corporation's immediate family. Still others have a dual role, and target both internal and external audiences. Some of these magazines are quite old--the oldest profiled here dates from 1865. Some have enormous circulations, the largest having reached nearly 12 million bimonthly, though they rarely produce circulation revenue. This is the first book to fully consider this genre of magazine publishing. Journalism and communication scholars examine a representative sample of 52 of these magazines in individual descriptive essays, each with appended publishing history and information sources. Bibliographic information is necessarily limited. Entries are arranged alphabetically and each entry appears in additional appendixes which classify the profiled magazine by founding date and geographic location. An end-of-volume appendix provides brief data on 232 additional magazines.

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.

The Allied victory in World War II relied on far more than courageous soldiers. Americans on the home front constantly supported the war effort in the form of factory work, war bond purchases, salvage drives, and morale-rallying efforts. Motivating these men, women, and children to keep doing their bit during the war was among the conflict's most urgent tasks. One of the most overlooked aspects of these efforts involved a surprising initiative - comic book propaganda. Even before Pearl Harbor, the comic book industry enlisted its formidable army of artists, writers, and editors to dramatize the conflict for readers of every age and interest. Comic book superheroes and everyday characters modeled positive behaviors and encouraged readers to keep scrapping. Ultimately those characters proved to be persuasive icons in the war's most colorful and indelible propaganda campaign. The 10 Cent War presents a riveting analysis of how different types of comic books and comic book characters supplied reasons and means to support the war effort. The contributors demonstrate that, free of government control, these appeals produced this overall imperative. The book discusses the role of such major characters as Superman, Wonder Woman, and Uncle Sam along with a host of such minor characters as kid gangs and superhero sidekicks. It even considers novelty and small presses, providing a well-rounded look at the many ways that comic books served as popular propaganda.

Focusing on pioneers in journalism, contemporary media professionals, and scholars in interpersonal, organizational, and mass communication, this book provides full profiles of 48 outstanding women in communication. Each profile examines the woman's family background, education, mentors, career path, major contributions and achievements, and concludes with a bibliography of the most important scholarly publications. Since communication is a relatively young discipline, many of the women included are at the prime of their professional career. Subjects were selected by a peer-review process. An appendix provides brief highlights of the lives of an additional 29 communication scholars.

This is a story of achievement. It is a compilation of essays about the lives and accomplishments of a group of communication professionals, women in communication. All have furthered our understanding of the important role that communication plays in our lives and in the fuctioning of societies. All their stories tell us about an interesting series of choices, obstacles, and opportunities. (From the Foreword by Alan Rubin). Focusing on pioneers in journalism, contemporary media professionals, and scholars in the fields of interpersonal, organizational, and mass communication, this book profiles 48 outstanding women in communication. An appendix highlights an additional 29 communication scholars.

Each full profile examines the subject's family background, education, mentors, career path, major contributions and achievements, and concludes with a bibliography of important scholarly contributions. Since communication is a relatively young discipline, many of the women included are at the prime of their professional career. Subjects were selected by a peer-review process.

Despite the proliferation of smart technologies, the challenges of information hygiene continue to wreak havoc on the information landscape, hence the need to explore and analyze how such a phenomenon can be handled. This book will explore the concept of information hygiene in a time when citizens are deluged with an avalanche of information from all angles, especially in the COVID-1i pandemic and infodemic era. Information hygiene refers to the experiences to the experiences of information users in an era of information overabundance. If not handled well, it becomes an infodemic. It is upon information and media practitioners to build a capacity among citizens to become conscious consumers and generators of information. While recognizing the convergence of disciplines namely media, library science, records management, and ICTs, this book analyzes the concept of information hygiene from the perspectives of media and library science, ICT, and records and archival science experts. It will identify and analyze challenges and opportunities for information science practitioners and media institutions in the fight against information disorder. This book also explores the unhygienic practices in the information value change. Information hygiene is critical if the world is to overcome the challenges of overabundance and information in the current dispensation.

This book explores the impact of governmental, institutional, and individual factors on journalists covering protests, using the 2019 Hong Kong Anti-Extradition Bill Movement as a case study. The discussion surveys the challenges frontline journalists have faced while covering protests that unfolded in complex and rapidly evolving geopolitical contexts and media ecologies. Complementing this is an analysis of the Chinese government's efforts to suppress social movements by curtailing press freedom to silence criticism of the government and keep information about the protest efforts from the public. Separate chapters explore these issues from the perspectives of the citizen journalists, student journalists, and independent journalists who have played key roles in the most recent social movements in Hong Kong. It concludes with a look at the future of press freedom in the city after the passage of the National Security Law.

This book analyses how key 'systems integration' technical pressures, and the increasing use of collaborative alliances for market and product development are impacting on the socio technical policy directives of Chinese State leaders and the strategic behaviour of key Chinese high technology firms operating in the global wireless sector.

This volume explores the ways in which the complicated revolution in British newspapers, the New Journalism, influenced Irish politics, culture, and newspaper practices. The essays here further illuminate the central role of the press in the evolution of Irish nationalism and modernism in the late nineteenth and early twentieth centuries.

Early in the 19th century the work of American newspaper journalists was intertwined with the work of politicians. Journalists were primarily printers and editors, and newspapers were largely political organs, funded and used by politicians for political reasons. As the 19th century progressed, not only journalists, but politicians, were involved in newspaper work.

Dooley explores the transformation of journalism, examining how journalists established occupational boundaries separating their work from that of politicians. She focuses on how an occupational group that had been inseparable from party politics early in the 19th century grew to be seen by many in society as more distant and independent from parties by the end of the century and became accepted as the citizenry's primary provider of political news and editorial opinion. This study of how journalists established occupational boundaries will be of interest to scholars and researchers of journalism history, political communication, and the sociology of work.

This book examines how the news media in general, and investigative journalism in particular, interprets environmental problems and how those interpretations contribute to the shaping of a discourse of risk that can compete against the omnipresent and hegemonic discourse of modernisation in Chinese society.

Throughout American history, the press has been incredibly adept at making the public aware. The history of the press in crisis situations is in many ways the story of public attitudes and the story of America. This book looks at the press over time and the way it has functioned in times of crisis. It considers press coverage of 13 events, spanning a time frame that includes the birth of the nation, its political, economic, and social struggles as a young country, and its civil war. It tells how a young agrarian society grew into an industrial giant, and how it changed from isolationist to a world power. It relates how this country coped with the growth of socialism, two world wars, civil unrest, and with the problem of world overpopulation.

The American press has performed various functions throughout the years. "The Colonial Press" served as a vehicle of discussion, debate, and finally agitation and, in the process, may have defined itself and laid a groundwork for the press's future roles. The press has agitated, advocated, and persuaded. It has been duped, it has been unfair, and it has misled. This volume considers such concepts as advocacy journalism, a central theme of the chapters on abolitionists and David Duke, and social responsibility, a primary part of the chapter on Japanese-American internment. The press's attempt to lead public opinion is the focus of the chapters on the partisan press, the antebellum period, and the first Red Scare in 1919. The chapter on Joseph McCarthy looks at the concepts of objectivity and the use and misuse of pseudo news. The final chapter, on overpopulation, deals extensively with agenda setting.

After the introduction of a new economic policy of 1991, India is increasingly portrayed as a big emerging market for consumer goods and for broadcasting and communications services. Policies for telecommunications, computer software and television broadcasting in India have also shifted fundamentally. The book considers communications policies in light of the role of communications in social and economic development and global patterns of trade and investment in communications and services.

The increasing shift towards digital publishing has provoked much debate concerning the issues surrounding ?'Open Access?' (OA), including its economic implications. This timely book considers how the future of academic publishing might look in a purely digital environment and utilises unique empirical data in order to analyze the experiences of researchers with, as well as attitudes towards, OA publishing. Presenting findings from a novel, in-depth survey with more than 10,000 respondents from 25 countries, this book shows that the research culture of scientific research differs considerably between disciplines and countries. These differences significantly determine the role of both '?gold?' and '?green?' forms of OA and foster both opportunity and risk. Discussing their findings in the light of recent policy attempts to foster OA, Thomas Eger and Marc Scheufen reveal considerable shortcomings and lack of knowledge on fundamental features of the academic publishing market and conclude by highlighting a policy agenda for its future development. Well-timed and far-reaching, this book will be of particular interest to students and scholars interested in the economic analysis of copyright law. Academic librarians and research sponsors will also benefit from the insights offered.

Public broadcasting has changed dramatically since its founding in 1967. The growing equation of marketplace efficiency with the public interest has, in Tom McCourt's analysis, undermined the value of public goods and services. In addition, political and cultural discourse is increasingly beset by fragmentation. Public radio provides an exemplary site to examine the prospects and problems of contemporary public life.

Beginning with a description of the events that led to the creation of National Public Radio, McCourt discusses the relationship between NPR and its affiliate stations and the ways in which struggles over funding and programming have affected public radio's agenda. He also examines how public radio incorporates the roles of public representatives into its operations and how its methods to determine the needs and interests of the public have changed across the systeM's history. The social, political, and economic pressures that have impacted the mission and practices of National Public Radio, McCourt asserts, are manifest in all areas of American life. Through extensive historical research, he examines whether American public broadcasters, as represented by NPR, have succeeded or failed to engender an enlightened, participatory democracy.

Regulatory change has come to characterize global telecommunications in the 1990s. In this timely book, contributors of recognized distinction and knowledge provide a range of perspectives and discuss a variety of approaches to telecommunications issues, providing broad coverage of telecommunications regulatory policies. In its analysis of public policies for deregulating telecommunications services, the work emphasizes the business strategy implications entailed by each public policy. The volume argues that globalization and interdependence are forcing governments to adjust their policies; that technology often eclipses voluntary government policies; and that all multinational corporations, through their investment strategies and R&D efforts, are important actors in regulatory policy, as are national and international agencies.

By the year 2000, annual sales of computer products to China may well reach $15-18 billion, making China one of the largest computer markets in the world. At the same time, China's own computer industry is expected to become world-class and internationally competitive. How this will come about, the market and economic trends that are presently developing, and the opportunities they present for Western businesses are explored here by two insiders, offering not only useful analysis but hands-on guidance to the ways in which China's computer market works. With an appendix listing more than 500 of the most important Chinese computer companies, industrial and professional organizations, and related consulting and law firms, the book will be essential reading for computer industry management and top sales executives, and for investment bankers and others with important stakes in the China market.

China's computer market is not easy to enter. The key to doing so, according to the authors, is to understand not only China's unique historical, cultural, and environmental factors that condition the way business is done there, but the way Chinese businesspeople think and act. China is a low-income and transitional economy, much different from Japanese and other Asian economies, and incentives and price structures are distorted and the rules of the game are not clearly written. The legal infrastructure is incomplete, and laws are not rigorously enforced. Using the latest data available only from local Chinese sources, Zhang and Wang dissect the Chinese computer market in terms that Westerners can understand and relate to: its opportunities, but also its risks. Academics teaching and studying international business, marketing, and investment will also benefit from the authors' insights.

Newspapers as a record of the day's events and conduit for public business have been part of life in the United States for several hundred years. While some newspapers claim the "newspaper of record" characteristics for themselves, others are so designated to serve specific community functions, such as the town chronicler or public notice distributor. The expression "newspaper of record" is most often found among works by lawyers, historians, and librarians. Yet many newspapers are now developing online news products that do not correspond directly to the newsprint version. Many are asking whether online newspapers will replace traditional newsprint products and whether the online version can or should be treated as equal to the newsprint version. State and municipal governments are exploring electronic distribution of public notices, challenging newspapers' exclusive claim to legal notice advertising revenue. Martin and Hansen focus on some of the traditional uses of newspapers by groups who use the "newspaper of record" concept, and they compare traditional newspapers to online newspapers as "records." After a historical review, they examine legal and archival uses for newspapers, report on several case studies of online newspaper production, and conclude with suggestions for future scholarly, legal, and industry focus on the "newspaper of record" concept. This valuable analysis serves professionals in journalism and law as well as scholars and researchers in journalism and archive management.

Introducing the world of mechanical engineering through a lively, readable text and numerous knowledge-check questions, activities and exercises, this book has been designed as a full programme of study for mechanical engineering option units followed by students on mechanical engineering, manufacturing engineering, and operations and maintenance BTEC National Certificate and National Diploma courses. The author has structured the material so that manageable sections of text are complemented by in-text questions and features such as test your knowledge, activity and maths in action panels, so that this book should be suitable for student-centred classroom learning and independent study. Written for the 2002 BTEC National specifications, this book should also be useful as an option unit resource for AVCE.

The Nazis put a remarkable amount of effort into anti-Semitic propaganda, intending to bring ordinary Germans around to the destructive ideology of the Nazi party. Julius Streicher (1885-1946) spearheaded many of these efforts, publishing anti-Semitic articles and cartoons in his weekly newspaper, Der Sturmer, the most widely read paper in the Third Reich. Streicher won the close personal friendship of Hitler and Himmler, and drew deserved attacks from the world press. Bytwerk's biography examines Streicher's use of propaganda techniques, and the hate literature towards Jews that continued to appear after his death, bearing his influence.