The research review discusses important papers in the Economics of Advertising since the Millennium. It covers embellishments of established theories, newer theories, and empirical testing of both. Topics include informative, persuasive, and comparative advertising, content analysis, targeting, information congestion, signalling, and information disclosure. Scholars of marketing and economics will find here both a back-drop and recent advances.

Telecommunications - central to our daily lives - continues to change dramatically. These changes are the result of technological advances, deregulation, the proliferation of broadband service offers, and the spectacular popularity of the Internet and wireless services. In such adynamic technological and economic environment, competition is increasing among service providers and among equipment manufacturers. Consequently, optimization of the planning process is becoming essential. Although telecommunications network planning has been tackled by the Operations Research community for some time, many fundamental problems remain challenging. Through its fourteen chapters, this book covers some new and some still challenging older problems which arise in the planning of telecommunication networks. Telecommunications Network Planning will benefit both telecommunications practitioners looking for efficient methods to solve their problems and operations researchers interested in telecommunications. The book examines network design and dimensioning problems; it explores Operation Research issues related to a new standard Asynchronous Transfer Mode (ATM); it overviews problems that arise when designing survivable SDH/SONET Networks; it considers some broadband network problems; and it concludes with three chapters on wireless and mobile networks. Leading area researchers have contributed their recent research on the telecommunications and network topics treated in the volume.

 The dynamics of the digital economy in the US, Europe and Japan are rather different. Some EU countries come close to the USA as the leading OECD country in the new economy, but Japan faces particular problems in catching-up digitally. Information and communication technology will affect productivity growth, production, the financial system and trade. Setting adequate rules for the digital economy - at the national and international level - is a key challenge for industrialized countries. Moreover, cultural and organizational challenges will also have to be met.

This book is a unique contribution to both media studies and contemporary politics. It analyzes the American media's structure and its role in shaping perceptions of the crisis in the former Yugoslavia, and looks at the key issues involved, from self-determination to genocide. Sadkovich sees the failure of the U.S. media and the West as having prolonged and even aggravated the conflict in the former Yugoslavia. This work will prove useful to both the general reader and students of media and current affairs.

Global Mobile Satellite Systems - A Systems Overview makes mobile satellite communications understandable for communication engineers, candidates for an engineering degree, technicians, managers, and other decision makers such as financiers and regulators. It provides a systems oriented top-level view of mobile satellite communications. In particular, it focuses on Global Mobile Satellite Systems (GMSS) including active programs such as Globalstar, IRIDIUM, ORBCOMM, ACeS, and Thuraya, or so-called the second generation mobile satellite systems class. The authors start with a brief description of three generations of satellite systems in use or planned in the telecommunications industry. Selected systems architectural trades are identified and explained to illustrate how various GMSS systems are formulated, developed and evaluated. It includes an examination of market demand trends, business trades, regulatory issues as well as technical considerations.

Major issues are examined in trade study style to provide easy access to key information. Key systems drivers such as orbit trades between LEO's, MEO's, and GEO's, frequency, protocols, customer bases, and regulatory and engineering issues are included. This book should appeal to individuals interested in the basic elements of Global Mobile Satellite Systems.

As the creative force behind Berry Gordy Jr.'s Motown Records in the mid-Sixties, a writing credit from Holland Dozier Holland was virtually a guarantee of chart success. From Stop! In The Name Of Love to How Sweet It Is To Be Loved By You, they were the songwriting and production dream team responsible for some of the greatest songs of the twentieth century. In this compelling autobiography, brothers Eddie and Brian Holland share their story for the first time, starting with growing up in Detroit raised by a single mother and their grandmother, before shining a light on their early musical careers. A gifted lyricist, Eddie started out as a solo singer with Berry Gordy as his manager before partnering up with his brother Brian and Lamont Dozier, both talented arrangers and producers. When Holland Dozier Holland came together, they helped transform Motown Records from a local soul label into a worldwide hit factory, home to international superstars such as Marvin Gaye, Martha & The Vandellas, The Supremes, Smokey Robinson, The Miracles, The Four Tops and The Isley Brothers. After an awe-inspiring tenure they left Motown in 1968, continuing their successes at new labels and with new collaborators for years to come. Featuring honest and open first-hand accounts, Come and Get These Memories is more than just a behind-the-scenes look at Motown Records at its peak: Eddie and Brian set the record straight on both their personal and professional lives and offer a revealing slice of pop-music history.

'An entertaining and insightful human story of obsession about books.' Daily Telegraph 'A lively tale of historical innovation, the thrill of the bibliophile's hunt, greed and betrayal.' New York Times The never-before-told story of one extremely rare copy of the Gutenberg Bible, and its impact on the lives of the fanatical few who were lucky enough to own it. For rare book collectors, an original copy of the Gutenberg Bible - there are only forty-six in existence - is the undisputed gem of any collection. The Lost Gutenberg recounts five centuries in the life of one particular copy of the Bible from its very creation by Johannes Gutenberg in Mainz, Germany, to its ultimate resting place, in a steel vault under the protection of the Japanese government. Margaret Leslie Davis draws readers into this incredible saga, inviting them into the colourful lives of each of its fanatic collectors along the way. Exploring books as objects of desire across centuries, Davis will leave readers not only with a broader understanding of the culture of rare book collectors, but with a deeper awareness of the importance of books in our world.

The comprehensive postal test-prep guide that delivers through rain, sleet, and snow

Now that the U.S. Postal Service has replaced its obsolete 470 test with the updated and more difficult 473 and 473C hiring exams, you need this book more than ever if you want to qualify for employment. It's packed with timed, skill-building drills to help you answer questions faster and more accurately.

Using numerous practical examples,this book examines the evolution of EC telecommunications law following the achievement of liberalisation, the main policy goal of the 1990s. After reviewing the development of regulation in the run-up to liberalisation, the author identifies the methods used to direct the liberalisation process and tests their validity in the post-liberalisation context. A critical analysis is made of the claim that competition law will offer sufficient means to regulate the sector in the future. Particular emphasis is given to the way in which EC Competition Law changed in the 1990s using the essential facilities doctrine, an expansive non-discrimination principle and the policing of cross-subsidisation to tackle what were then thought of as regulatory matters. Also examined within the work is the procedural and institutional interplay between competition law and telecommunications regulation. In conclusion, Larouche explores the limits of competition law and puts forward a long-term case for sector-specific regulation, with a precise mandate to ensure that the telecommunications sector as a whole fulfils its role as a foundation for economic and social activity.

This book will broaden readers' understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference. This understanding is crucial in order to realign any fashion company's strategies to the demands of modern fashion consumers. In terms of content, the book first discusses the social perspective of fashion and music. This includes an analysis of music as a key influencer of fashion trends, both theoretically and on the basis of a case study on grunge music. Then the role of music in the fashion business is addressed, and covers in-store music and the role of music in fashion communication. Following up, the role of fashion in the music business is analyzed. This includes the trend of co-design of fashion collections, music artists' role of differentiation by style, and the market for music fashion merchandise articles (both theoretically and drawing on a case study). In closing, potential lessons learned from the music industry are developed for the fashion industry. This includes an analysis of the digital revolution and the advent of the crowdfunding idea (both theoretically and in a case study).

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Journalists have often lost constitutional rights for coverage and commentary during America's wars. Based on analysis of two hundred years of law and history, this study argues that press freedom cannot and should not be suspended during armed conflict. The military and the media must work together because neither has authority over the other.

This study assesses the potential that telecommunications advances hold for rural America and is the outcome of the third in a series of policy research projects into issues relating telecommunications policy and economic development undertaken by research teams of faculty and students at the Lyndon Baines Johnson School of Public Affairs and College of Communication, University of Texas at Austin. All three projects have been concerned with telecommunications at two levels: the effects of telecommunications advances on our economy and society and the policy framework that has resulted from divestiture of AT&T. The first project studied state telecommunication policy and resulted in the publication of "Telecommunications Policy and Economic Development: The New State Role" (Praeger, 1989); the second, which dealt with cities and large telecommunications users, produced "The New Urban Infrastructure: Cities and TelecommunicationS" (Praeger, 1990). Telecommunications and rural development has been much more frequently researched in Third World countries than in advanced industrialized ones and this volume represents a significant contribution to the literature on the subject.

The findings are divided into four general research areas. Following an introduction, Chapter Two looks at some fascinating telecommunications applications in American rural businesses from Wal-Mart, to traditional rural businesses like the lumber industry, to the opening of new businesses like telemarketing. Chapter Three assesses the use of telecommunication for delivery of public services from the U.S. Department of Agriculture to health care and distance education. Chapter Four asserts that many of the benefits of telecommunications for rural America will only be realized if the small independent or cooperative telephone companies remain healthy and progressive. The substantial contribution to community development, from community revitalization and regional cooperation to infrastructure upgrading, is the focus of Chapter Five. A final chapter offers conclusions. This is required reading for students, scholars, and practitioners in the fields of communications/telecommunications and government.

This unique study is the first to focus specifically on political communication ethics. Denton has brought together a group of works that address ethical concerns related to political communication, including political culture, campaigns, media, advertising, ghostwriting, discourse, politicians, and new technologies. All of the contributors raise a number of salient questions and discuss various methods, criteria, and issues for exploring and addressing ethical concerns. These ten chapters cover a range of topics that include the ethics of popular culture, political advocacy, ethics and morality in American presidential campaigns, virtue and character, the role of television in modern politics, the ethical implications of ghostwriting, polls and computer technology, and narrative form in political news. The central theme that emerges from these varied contributions is that we cannot depend on politicians, their handlers, or the media to correct real or perceived problems of ethics in American politics and that the greatest threat to democracy is neglect of the public forum. In analyzing the weak ethical links in the American political process, the authors call for a return to civic culture based on communication and persuasion, active citizen participation, and a high level of information. This work will be an important new resource for courses in political and mass communication, political ethics, and political science, as well as for students of sociology and American studies.

Draws on media's past strengths to define a more responsive role for journalism's future. This work covers many current trends: minority voices, providing interactive community forums, reconciling informational and entertainment functions, understanding bias and creating public opinion.

Rough Trade's Book of the Year Electronic Sound Magazine's Book of the Year Mute Records is one of the most revered and influential independent music labels of all time. Through the music of its tight-knit community of artists - ranging from Cabaret Voltaire, Throbbing Gristle, Nick Cave's The Birthday Party and Einsturzende Neubauten to Depeche Mode, Yazoo, Erasure, Laibach and Goldfrapp - it has had an incalculable impact on popular music for forty years. This authoritative, sumptuously illustrated history of the label features stunning artwork and photography - much of it previously unseen - and insights from those who have worked with the label. Text contributions from key players, together with ground-breaking shots and video stills from lengendary photographers, make this book the definitive chronicle of the iconic label, which today has offices in the USA, UK, Germany and France and an unparalleled reputation worldwide.

This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

This popular text takes a hard look at the effect of U.S. communications worldwide and points to the trends and new factors that will be crucial to effective U.S. policy in future international interaction. From popular culture to the news media to public diplomacy, this book examines the growing problems the U.S. must face at the international level. The book addresses the much less-noted public communication content and the trends in the international environment that affect the impact and consequences of the communication substance that passes international boundaries. It articulates as issues agenda for people in both public and private institutions concerned with policies and programs in public diplomacy, news and information flow, educational exchange, or the role of images and perceptions in world affairs.