This book deals with all aspects of advertising in selected countries. It is a follow-up of Advertising Worldwide by the same editor. The leading magazine "Werben und Verkaufen" (Advertising and Selling) wrote in its review to that volume: "For all advertisers, agencies and students an absolute must is this reader with contributions to the state as well as to the different cultural and legal conditions of advertising worldwide".(Issue 40/2001) The book covers Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom and contains a chapter on intercultural management and a case study of Barclaycard International. The authors are specialists from the respective countries.

Christian Potschkaprovides a comprehensive comparative analysis of the evolution of British and German broadcasting policies with a specific focus on processes of marketization and liberalization as they have affected national policy-making processes, regulatory frameworks and media structures. The study frames the development of communications policy in two ways. First, the book explores tensions in both countries between the public and private sectors; second, it evaluates the differential impact of federalization and centralization.By discussing the various political, economic and cultural factors relevant to the emergence of contemporary broadcasting structures and institutions, Potschka contextualizes the development and impact of policies on media systems. Drawing attention to the dynamics and changing paradigms of communications policy-making and regulatory trends, this bookhighlights many of the ideas and values that have been brought to bear on processes of policy-making in the UK and German

This comprehensive overview of the history of computing and its industry, and of commercial applications of the computer also outlines the history of how computing operations were managed within American companies. Based on extensive research in the contemporary business literature, this work is one of the few which looks at computing as business history, and it is the first to look at the broad scope of computing from the perspective of the business historian. The work is also directed at business managers to help them appreciate and understand the uses of the computer in their firms.

The news media and the state are locked in a battle of wills in the world's emerging democratic states. It is a struggle that will determine whether or not democracy flourishes or withers in the 21st century. Using a number of case studies, including South Africa, this book evaluates what is at stake.

Telecommunications policy research has grown vigorously over the past few years as evidenced by the contributors in this volume. In addition to the sheer amount of research, policy studies have grown in diversity reflecting an industry that now affects almost every area of social life. Thus, these chapters confront issues such as economic development, competition, unemployment, educational reform, the role of government, international conflict and cooperation, and many others. The volume is organized according to four issue areas: the economics of telecommunications policy, the impact of policy research on policy decisions, the social impact of accelerating growth in telecommunications, and the international consequences of telecommunications policy.

Journalism is the branch of mass communications that provides large numbers of people with the knowledge they need to help them make good decisions about issues currently affecting their personal and public lives. Journalism not only provides news but also presents interpretation, evaluation, and persuasion. Any discussion about journalism requires a common understanding of basic terms and concepts. By defining what journalism is, this book provides the answers to many questions and debates about the current state of the mass media: What is news? Is journalism concerned with more than news? What are the purposes of editorials? Is it good or bad to combine journalism and fiction? Is it possible to report the news objectively? How are public relations and advertising related to journalism? This coherent, general theory explores the function and roles of journalism vital to our personal and public well-being and offers valuable insight in areas affected by journalism such as politics, education, and the law.

"[Slide's] blockbuster effort fills a gap in this area and is essential for all libraries supporting popular culture or film studies." Library Journal

To better understand and contextualise the twilight of the Gothic genre during the 1920s and 1830s, "The History of Gothic Publishing, 1800-1835: Exhuming the Trade" examines the disreputable aspects of the Gothic trade from its horrid bluebooks to the desperate hack writers who created the short tales of terror. From the Gothic publishers to the circulating libraries, this study explores the conflict between the canon and the twilight, and between the disreputable and the moral.

ESPN: The Uncensored History traces the first 24-hour sports network from its inception through its evolution into a slick media outlet reaching more than 60 million homes via more than 26,000 cable providers. Entertainment and Sports Programming Network, ESPN, has blazed a stunning path of achievement with its expansive coverage of broadcast sports spinning off into ESPN2, ESPN Classic Sports, ESPNews, and ESPN Magazine but has also experienced its share of controversy. Along the way, this American entrepreneurial triumph has alienated on-air talent, drawn charges of racial discrimination, and seen employees accused of blatant sexual harassment. ESPN's success story is no fairy tale. Among the colorful lore and amusing anecdotes lurk serious complications and controversies. Through information gleaned from internal documents, police and court records, and interviews with network employees, on-air talent, producers, and executives, ESPN: The Uncensored History probes the inside story of America's premiere sports network. Part corporate history, part media and cultural analysis, and part expose, the book examines both the positive developments effected by the network and the bad habits it has picked up from the business it covers. This paperback reveals the most recent developments at ESPN since the publication of the hardback, including the network's aggressive reactions to the book."

Standards wars of open source software products are far from being adequately understood. Through the examination of the Mozilla Firefox case, this book provides an in-depth analysis of the drivers, mechanisms and strategies involved in winning a standards-battle in open source software.

In today's complex and dynamic world the need to be informed about what is going on in the environment of the organization is increasing rapidly. To this end, organizations implement a process called 'competitive intelligence'. Competitive intelligence (CI) is about gathering and analyzing environmental information for strategic purposes. To gather and analyze this information, information and communication technology (ICT) is an invaluable tool. Examples are: the Internet, data warehouses or specific applications for competitive intelligence. However, the uncritical implementation of these tools may lead to an 'information overload' or to 'environmental myopia'. To select the right ICT tools for CI, an organization needs to understand the role of ICT in the CI-process. Information and Communications Technology for Competitive Intelligence addresses this need. It sets out to assess the role and possibilities of ICT in the intelligence activities from different perspectives.

This book examines India's new economy -- its strengths, weaknesses and potential. The book covers three key areas of growth in India's economy -- the IT (information technology) sector, export trade (with its externality effects) and the financial sector (in particular, banking reforms).

While television today is taken for granted, Americans in the 1950s faced the challenge of negotiating the new medium's place in the home and in American culture in general. Protestant leaders--both mainstream and evangelical--began to think carefully about what television meant for their communities and its potential impact on their work. Using the American Protestant experience of the introduction of television, Rosenthal illustrates the importance of the interplay between a new medium and its users in an engaging book suitable for general readers and students alike.

More than 100 general magazines with circulation over 100,000, some still publishing and many memories from earlier this century, are described in two- or three-page profiles. . . . A chronology placing the periodicals on a time line provides an interesting, at-a-glance look at magazines' history. Most of the important magazines are included, except for some sports and women's magazines slated for future companion collections. "Library Journals"

This volume provides concise, in-depth histories of 106 of the most significant mass-market or general magazines in the United states--both active periodicals and those which have ceased publication. Included are magazines such as "Life," Colliers, "Playboy," "People," "Saturday Evening Post," and "Family Circle," as well as major tabloids, Sunday supplement magazines, regional magazines, and the most widely read publications devoted to specific audiences--"Modern Maturity," "Yankee," "Mechanix Illustrated," "American Farmer," and so on. Although the emphasis of the volume is the modern mass-market periodical, thirty-three titles have been included that either existed in their entirety in the nineteenth century or were established then. Generally, magazines with wide audience appeal and a circulation of over 100,000 were selected for inclusion. Taken together, these profiles offer the most comprehensive picture of American general interest magazine publishing available to date.

The profiles are arranged alphabetically by magazine title and see references have been included in the case of title variations. In many instances, the history included here is the only source of information on the magazine covered. In other cases, large amounts of material that have been written over the years on a title have been consolidated and the history and accompanying bibliography provided here will serve as the definitive source on the magazine in question. Locations have been provided in cases that might prove problematic. An indispensable source for journalism students and researchers, this volume belongs on the reference shelves of every academic and large public library.

European Public Service Broadcasters (PSBs) are struggling to come to terms with a number of issues: the Europeanisation and globalisation of media ownership, production, programming and distribution; the 'marketisation' of media output; technological convergence; and audience fragmentation. While the prevailing nation-state frameworks for cultural and political identity are gradually fading, some PSBs are finding it hard to serve and promote national culture and identity, and to meet the challenge of growing uncertainties within a cosmopolitan Europe. At the same time, PSBs are considered to be an important way of helping European citizens make sense of such developments by bearing traces of collective identities and therefore creating an expanded, pan-European cultural space. Can PSBs be 'multi-cultural' and mobilise a new sense of Europeanness, while at the same time making the transformation into Public Service Media (PSM) and delivering public service content that will meet audience needs in a digital age? The scholars in this volume - covering mainly European countries but also looking comparatively at the US, Canada, Australia and New Zealand - discuss the contemporary relevance of PSM as a cultural and political enterprise and as a forum in which a variety of cultural demands can best be met.

This first annotated guide devoted entirely to American humor magazines and periodicals provides a comprehensive survey of a genre that has both enriched and reflected American mores, popular culture, and literature for over two hundred years. It offers analytical essays, bibliographies, and historical information on nearly three hundred of the most important individual publications, as well as extensive listings of rare periodicals about which very little is presently known.

The telecommunications industry is experiencing a worldwide explosion of growth as few other industries ever have. However, as recently as a decade ago, the bulk of telecommunications services were delivered by the traditional telephone network, for which design and analysis principles had been under steady development for over three-quarters of a century. This environment was characterized by moderate and steady growth, with an accompanying slower development of new network equipment and standardization processes. In such a near-static environment, attention was given to optimization techniques to squeeze out better profits from existing and limited future investments. To this end, forecasts of network services were developed on a regular planning cycle and networks were optimized accordingly, layer by layer, for cost-effective placement of capacity and efficient utilization. In particular, optimization was based on a fairly stable set of assumptions about the network architecture, equipment models, and forecast uncertainty. This special edition is devoted to heuristic approaches for telecommunications network management, planning, and expansion. We hope that this collection brings to the attention of researchers and practitioners an array of techniques and case studies that meet the stringent time to market' requirements of this industry and which deserve exposure to a wider audience. Telecommunications will face a tremendous challenge in the coming years to be able to design, build, and manage networks in such a rapidly evolving industry. Development and application of heuristic methods will be fundamental in our ability to meet this challenge.

The Nazis put a remarkable amount of effort into anti-Semitic propaganda, intending to bring ordinary Germans around to the destructive ideology of the Nazi party. Julius Streicher (1885-1946) spearheaded many of these efforts, publishing anti-Semitic articles and cartoons in his weekly newspaper, Der Sturmer, the most widely read paper in the Third Reich. Streicher won the close personal friendship of Hitler and Himmler, and drew deserved attacks from the world press. Bytwerk's biography examines Streicher's use of propaganda techniques, and the hate literature towards Jews that continued to appear after his death, bearing his influence.

This book takes an in-depth look at the software industry as a major factor in future global economic performance. It explores how software-based companies are a significant factor behind economic growth and serve as important bridge builders between industries. Countries with a weak and underdeveloped software industry risk being left behind in the 21st century. The book examines the case of Germany as one of the world's major industrial nations, which is facing loss of competitiveness due to its underdeveloped software sector. It shows how the German software market is characterized by a multiplicity of small and medium sized companies and exhibits a shortage of globally dominating companies. This is presented and examined in the light of Germany being a powerhouse for technologies in sectors other than the software industry. The book analyzes the current situation and future potential of the German software industry. Using empirical analysis and international case studies, it presents the status quo and offers recommendations for policy makers. It shows effective management strategies for the sustainable international growth of software-based companies. The recommendations in this book are intended to secure Germany's front seat on the express train bound for the second half of the 21st century.

Today understanding of religion is essential to understanding many major news stories. This book examines how the media frequently miss or misunderstand these stories because they do not take religion seriously, and how they misunderstand religion when they do take it seriously. To the extent that journalists do not grasp events' religious dimensions, both global and local, the authors argue, they are hindered from, and sometimes incapable of, describing what is happening. However, on the national level the press is one of the most secular institutions in American society - not necessarily contemptuous of serious religion, just uncomprehending. The essays in this book examine nine specific news stories that were inadequately or incorrectly reported by major news sources because their religious dimension was ignored, overlooked, or misrepresented. These stories range from the 2004 U.S. presidential elections, to Iran, Iraq, and the papal succession. In each case the author demonstrates how the story might have been more effectively reported and concludes with specific suggestions for journalist. The authors include both scholars and experienced news analysts. Although it will be of particular interest to people of faith, the book offers all readers an interesting and balanced analysis of the news media's uneasy relationship with religion and religious issues.

This volume provides an important update to our current understanding of politics and the internet in a variety of new contexts, both geographically and institutionally. The subject of e-democracy has morphed over the years from speculative and optimistic accounts of a future heightened direct citizen involvement in political decision-making and an increasingly withered state apparatus, to more prosaic investigations of party and governmental website content and micro level analyses of voters' online activities. Rather than levelling the communications and participation playing field, most studies concluded that existing patterns of bias and power distribution were being repeated online, with the one exception of a genuine change in the potential for protest and e-activism. Across all of these accounts, the question remains whether the internet is a levelling communication tool that elevates the profile of marginalised players in the political system, or whether it is a medium that simply reinforces existing power and participatory biases. While employing case studies from various global perspectives, this book investigates the role of digital media and competitive advantage, campaigns and the effect of social media, online communication as way of fomenting nonviolent revolutions and the undeniable and important role of the internet on democracy around the world.

In post-World War II America and especially during the turbulent 1960s and 1970s, the psychologist Rollo May contributed profoundly to the popular and professional response to a widely felt sense of personal emptiness amid a culture in crisis. May addressed the sources of depression, powerlessness, and conformity but also mapped a path to restore authentic individuality, intimacy, creativity, and community. A psychotherapist by trade, he employed theology, philosophy, literature, and the arts to answer a central enduring question: "How, then, shall we live?" Robert Abzug's definitive biography traces May's epic life from humble origins in the Protestant heartland of the Midwest to his longtime practice in New York City and his participation in the therapeutic culture of California. May's books-Love and Will, Man's Search for Himself, The Courage to Create, and others-as well as his championing of non-medical therapeutic practice and introduction of Existential psychotherapy to America marked important contributions to the profession. Most of all, May's compelling prose reached millions of readers from all walks of life, finding their place, as Noah Adams noted in his NPR eulogy, "on a hippy's bookshelf." And May was one of the founders of the humanistic psychology movement that has shaped the very vocabulary with which many Americans describe their emotional and spiritual lives. Based on full and uncensored access to May's papers and original oral interviews, Psyche and Soul in America reveals his turbulent inner life, his religious crises, and their influence on his contribution to the world of psychotherapy and the culture beyond. It adds new and intimate dimensions to an important aspect of America's romance with therapy, as the site for the exploration of spiritual strivings and moral dilemmas unmet for many by traditional religion.

This 1993 annual volume, edited by Michael Harris, represents the continuation of the Journal of Newspaper and Periodical History. Annual volumes will continue to offer important studies about the history of newspapers and periodicals around the world. This 1993 volume contains a particularly interesting range of material covering a broad chronological and geographical span along with a valuable bibliography of new works in newspaper and periodical history. This annual also provides reviews of new books of note and notices and announcements about new programs and works.