Game of Thrones was an international sensation, and has been looked at from many different angles. But to date there has been little research into its audiences: who they were, how they engaged with and responded to it. This book presents the findings of a major international research project that garnered more than 10,000 responses to an innovative 'qualiquantitative' questionnaire. Among its findings are: a new way of understanding the place and role of favourite characters in audiences’ responses; new insights into the role of fantasy in encouraging thinking about our own world; and an account of two combined emotions – relish and anguish – which structure audiences’ reactions to controversial elements in the series. -- .

"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"--

Henry Demarest Lloyd was one of the post-bellum 19th-century's best known journalists and non-fiction writers. In fact, only E.L. Godkin exceeded Lloyd in influence and prestige, and Godkin wrote no book-length expose with the impact of Lloyd's 1894 Wealth Against Commonwealth. This biography, based in part on previously unpublished archival information, is a study of the mentality of the journalist as an advocate for reform. It is an examination of Wealth Against Commonwealth, the most influential expose and "starting point for every public investigation" of the late 19th-century industrial monopolies. Lloyd's pre- and post-Wealth journalism is investigated as well, including "Story of a Great Monopoly," Lloyd's 1881 Atlantic Monthly article said to be the first example of American muckraking, and Lloyd's published investigations of reforms such as cooperatives, labor arbitration, minimum wage, and social security. His contact with a variety of his intellectual contemporaries is also featured, including Horace Greeley, Jane Addams, Ida M. Tarbell, Samuel F. Gompers, Clarence S. Darrow, Joseph Medill, Henry George, William Dean Howells, and Eugene V. Debs.

Universities are increasingly being asked to play a greater role in their communities. With the growth of the technology industry and the increasing importance of the Internet in education and everyday life, academic IT departments are beginning to form partnerships with both non-profit and for-profit organizations in the local community. These partnerships can relate to the whole curriculum, to specific classes, to students internships, to theoretical research, and to industrial research, and there are many other possibilities for IT/Community partnerships. Managing IT/Community Partnerships in the 21st Century explores the various possibilities for partnerships between academic IT departments and community-based organizations.

This is a research and reference guide to the telecommunications industry in the United States, providing an account of legislative and policy changes up until the publication of the work. Contributions by scholars in telecommunications law and policy survey the post-1996 legislative field, giving overviews of the 1996 Act itself, the impact of the legislation on national and international competition, regulation of the industry and the MCI/FCC cases in California, mergers and acquisitions, taxation and FCC reform.

Modern workplaces are far more technology-driven than the organizations of a few decades ago, leading to a different set of challenges for employers to keep their employees working efficiently, and for employees to balance their work and home lives. Managing Dynamic Technology-Oriented Businesses: High-Tech Organizations and Workplaces explores the culture of modern high-tech workplaces and the different challenges and opportunities that new technologies present for modern workers and employers. This pivotal reference will delve deep into management practices throughout the world, including American, European, Asian, and Middle-Eastern high-tech companies.

This study presents a general history of how journalism as an emerging profession became internationally organized over the past one hundred and twenty years, seen mainly through the associations founded to promote the interests of journalists around the world.

As the nineteenth-century drew to a close, women became more numerous and prominent in British journalism. This book offers a fascinating introduction to the work lives of twelve such journalists, and each essay examines the career, writing and strategic choices of women battling against the odds to secure recognition in a male-dominated society.

Sport on television is big business. Broadcasters across the world regularly agree highly lucrative deals for the television broadcast rights to cover major sporting events or competitions. At the same time, however, sport is about more than just commerce. Sport is a social and cultural activity practiced and valued by millions of people throughout the world. The Political Economy of Sports Rights examines both the economic and the social significance of sports broadcasting, as well as how each of these contrasting perspectives have led to the extensive regulation of sports broadcasting by national governments and, in the case of many European countries, the European Union. Using a range of national case studies from Europe and beyond, this book highlights the need for a regulatory approach to sports broadcasting that balances the commercial priorities of sports organisations and private media companies with the wider social and cultural benefits to be gained from free-to-air sports broadcasting.

In this timely collection of essays, leading economic and communication scholars examine major policy issues confronting federal and state regulators in the telecommunications industry. The essays describe how past regulatory decisions have contributed to a growing tension between emerging competition and the preservation of specific social objectives like the continuance of universal service, and thus provide a unique perspective on the current public policy debates. Although each author discusses a different policy issue, the common theme in this volume is the compelling argument that past regulatory decisions, which were often motivated by political compromises rather than sound economic analysis, are the primary source of inefficiency that exists in the telecommunications industry today.

This insight points to potential harm that legislators may create from ignoring economic forces when deregulating an industry. The Telecommunications Act of 1996 is an example in which deregulation has created more, not less, regulatory barriers affecting competitors. The authors challenge policy makers to consider no regulation to insure that competitive forces determine prices, quantities, and quality of service for the vast array of telecommunication services available in today's marketplace.

Fought when radio was first introduced, the Press-Radio war was an attempt on the part of print journalists to block the emergence of radio news. For nearly a decade, the newspapers of America fought to keep broadcast journalism off the air, exerting various forms of economic, regulatory, and legal pressure against new competitors. This study traces the stages and forms of institutional self-defense utilized by the press. Far more than mere battles to protect profits, media wars are fights to preserve the institutional power that derives from controlling the channels of communication.

An empirical econometric study that tests an earlier worldwide survey showing that advertising has had little impact on total alcohol consumption or adverse outcomes associated with drinking. The advertising executives, also trained as sociologists and statisticians, offer a conceptual model for advertising effects. They define and describe both predictor and outcome variables and how they are operationalized and measured. Statistical data are summarized and trends in predictor variables and alcohol consumption from 1950 to 1990 are identified. Data are analyzed in a regression context to isolate factors that significantly affect demand for alcohol and time series relationships are explored. In addition they focus on mortality rates over the 40 year study period of three diseases clearly related to the consumption of alcohol. Fisher and Cook simulate how rates and numbers of deaths might be affected if advertising or prices changed, and then they collect all their findings and draw conclusions. For academic and professional audiences of economists and sociologists, businessmen and women, policymakers, and communicators.

The book provides a fresh perspective on the shifting media landscape within Washington DC, re-evaluating journalist-source relationships, the power dynamic within the media corps, and the ways in which technology have changed the description of DC political news - detailing the ways in which media relationships are changing within Washington DC.

An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.

Telecommunication markets are characterized by a dynamic development of technology and market structures. The specific features of network-based markets, convergence of previously separate spheres and the complex task of market regulation put traditional theoretical approaches as well as current regulatory policies to the test. This book sheds light on some of the challenges ahead. It covers a vast range of subjects from the intricacies of market regulation to new markets for mobile and internet-related services. The diffusion of broadband technology and the emergence of new business strategies that respond to the technological and regulatory challenges are treated in the book 's 24 chapters.

By highlighting the factors that configured the emergence of India as an ICT superpower from the South and limited success of some countries that long since embraced liberal trade regime, this volume highlights the ways to transform the digital divide into digital dividend. Drawing from the detailed case studies of India and five ASEAN countries, it establishes the complementary role of innovation system and trade regime in promoting production and use of ICT and draws lessons for other developing countries that adopted a liberal trade regime to catch up with the ICT revolution.

A wealth of literature on the publishing business has appeared in diverse books and journals. This bibliography is a comprehensive guide to the available literature on how to manage the publishing process. Included are citations and annotations for more than 1,200 works related to publishing, with entries arranged in topical chapters to facilitate use. This volume includes works published from 1960 to the early 1990s. Because of rapid changes in technology, works on automation are limited to those published no earlier than 1980. The various works cited discuss all types of publishing, including trade, journal, and scholarly publications. Annotations are extensive, and provide a detailed summary of the work cited so that the reader may readily assess the usefulness of a given title.

This book addresses some of the major issues facing postal and delivery services throughout the world. Postal operators worldwide have been slow to address the threats from and opportunities created by electronic competition. The European Commission and member states are wrestling with these issues, while at the same time continuing to deal with the interrelated issues of implementing entry into postal markets and maintaining the universal service obligation. The Postal Accountability and Enhancement Act of 2006 in the U.S. exacerbated financial and managerial problems faced by USPS that result in part from electronic substitution for letter delivery. Comprised of original essays by prominent researchers in the field, this book addresses the new reality of the postal industry and proposes ways in which postal operators might reinvent themselves. Issues discussed include cross-border parcel delivery, e-commerce, the transformation of postal networks, and the effects of postal liberalization. This book will be of interest to postal operators, regulatory commissions, consulting firms, competitors and customers, experts in the postal economics, law, and business, and those charged with the responsibility for designing and implementing postal sector policies. Researchers in regulatory economics, transportation technology, and industrial organization will also find useful information in this volume.

Global Journalism Practice and New Media Performance provides an overview of new and traditional media in their political, economic and cultural contexts while exploring the role of journalism practice and media education. The authors examine media systems in 16 countries, including China, Russia and the United States.