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Information and Communications Technology for Competitive Intelligence (Hardcover, New)
Loot Price: R2,307
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Information and Communications Technology for Competitive Intelligence (Hardcover, New)
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In today's complex and dynamic world the need to be informed about
what is going on in the environment of the organization is
increasing rapidly. To this end, organizations implement a process
called 'competitive intelligence'. Competitive intelligence (CI) is
about gathering and analyzing environmental information for
strategic purposes. To gather and analyze this information,
information and communication technology (ICT) is an invaluable
tool. Examples are: the Internet, data warehouses or specific
applications for competitive intelligence. However, the uncritical
implementation of these tools may lead to an 'information overload'
or to 'environmental myopia'. To select the right ICT tools for CI,
an organization needs to understand the role of ICT in the
CI-process. Information and Communications Technology for
Competitive Intelligence addresses this need. It sets out to assess
the role and possibilities of ICT in the intelligence activities
from different perspectives.
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