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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries
This work describes all aspects of service provision, from the definition of customer need to the day-to-day techniques of managing customer satisfaction. It includes guidelines for negotiating a service level agreement, methods for understanding the customer's requirements, and the identification of key issues associated with help-desks and customer assistance centres. The book is intended for IT and telecommunications managers, service suppliers, system architects, designers and help-desk staff in businesses using networks and communications services to achieve high level services.
Tracing the battles between the repressors and proponents of free speech, this chronology overviews press and speech freedoms in the United States from 1619 through 1995. Beginning with the American Colonies, the volume covers the religious refugees and political dissidents who settled the Colonies and the press that heated up the struggle to rid America of the Crown. Although freedom of speech and the press became constitutional rights 15 years after the Declaration of Independence, these rights fared poorly until after World War II. This book traces the struggles, the press, and the contending views from 1760 to 1960 and the 35 years of commitment to freedom from 1960 to 1995. Arranged by year, the entries in the chronology include the views and comments of persons in favor of or opposed to freedom of speech, events that affected press freedoms, and technological changes that have had an impact.
This study traces the colorful history of the American Society of Newspaper Editors (ASNE) as an alliance of primarily midwestern editors in the 1920s to a slightly more diverse 1,000-member organization cautiously poised to enter the 21st century. Using minutes, correspondence, interviews, official proceedings, and other in-house documents, Pratte shows how the loosely knit organization, serving as an independent bridge between the more liberal ranks of the reporters and the more conservative publishers, has been absorbed into the corporate culture. The history, presented in both chronological and topical form, discusses the leadership and lack of leadership concerning such issues as ethics, freedom of the press, world press freedom, newspaper economics, journalism education, diversity, and minority affairs. As the first critical history of the professional, elite organization of editors to be written by an independent outside source, this work suggests ASNE has provided ordinary leadership for extraordinary times.
Signals in the Air: Native Broadcasting in America is the first book-length study of one of the most unique communications enterprises in U.S. history. It is the remarkable account of how the nation's most exploited minority group overcame adversity by embracing the airwaves. Through their own radio and television stations, American Indians have found a way to keep their cultures and languages from perishing. This book examines the impetus behind the development of Native-run stations and how these stations operate today. It assesses the influence and impact of Native broadcasts in the indigenous community and seeks to chronicle the formidable challenges confronting Indian broadcasters as they provide vital programming services to the often impoverished inhabitants of the nation's remote reservations.
"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they ll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer s ROI and at the same time strengthen our own bottom line." Paul Woodward Managing Director UFI, the Global Association of the Exhibition Industry "The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization." Jim Wurm, Executive Director Exhibit & Event Marketers Association (E2MA) "Dr. Klaus Solberg Soilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place." Svend Hollensen, author of "Global Marketing"(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark. "
This book presents unique insights and advice on defining and managing the innovation transformation journey. Using novel ideas, examples and best practices, it empowers management executives at all levels to drive cultural, technological and organizational changes toward innovation. Covering modern innovation techniques, tools, programs and strategies, it focuses on the role of the latest technologies (e.g., artificial intelligence to discover, handle and manage ideas), methodologies (including Agile Engineering and Rapid Prototyping) and combinations of these (like hackathons or gamification). At the same time, it highlights the importance of culture and provides suggestions on how to build it. In the era of AI and the unprecedented pace of technology evolution, companies need to become truly innovative in order to survive. The transformation toward an innovation-led company is difficult - it requires a strong leadership and culture, advanced technologies and well-designed programs. The book is based on the author's long-term experience and novel ideas, and reflects two decades of startup, consulting and corporate leadership experience. It is intended for business, technology, and innovation leaders.
Fortnite has re-emerged from the black hole for Chapter 2! The 100% Unofficial Fortnite Annual 2021 is the perfect Christmas gift for gamers. It includes the best skins, emotes and accessories, as well as a round-up of the most impressive vehicles, the best sports mini games, builds and escape rooms in Creative, plus tips for the best attack and defence strategies and much more.
This book examines two new roles that journalists assume in a participatory media environment - the administration (moderation) of online discussion and the monitoring of and engagement in comments below their articles. The author argues that it is precisely because both roles are treated as peripheral and undignified in newsrooms that they are so revealing, following the maxim: to make sense of what professions are and where they are heading, look at their boundaries and their dirty work. Based on a three-year ethnographic study, it offers key insights about the role of the media as democratic intermediaries in political participation, the creative possibilities for 'amateurs' as co-producers of digital news, the changing character of the knowledge professions and the dynamics of organisational innovation. The book argues that as media organisations face a crisis in their ability to represent the public, the challenge is to orchestrate participatory journalism as a collective accomplishment in which everyone is not a journalist but everyone can be a contributor. Bridging the divides between communication studies, linguistics, STS, organisational and occupational sociology it will interest social scientists and media studies experts.
Writing and Reporting News You Can Use instructs students on how to produce news that is informative, interesting, educational, and most importantly, compelling. It addresses roadblocks to student interest in writing news, using illustrative examples and exercises to help them understand how to write news that is interesting and accurate. Trujillo's hands-on approach is based on real-world strategies that deal with audience and market characteristics. Students are writing from the very beginning while also getting the ethical and legal grounding necessary to understand the field. This textbook is a complete resource for students learning broadcast news, including how to get a job after leaving the classroom.
This one-volume sourcebook draws together the scholarly literature assessing news coverage in the U.S. mainstream media of Americans of African, Native, Asian, Hispanic, or Pacific Islander origin. The work covers over 60 years, beginning in 1934, and examines the 50 states and the territories in the Pacific and the Caribbean that are currently under U.S. governance. The categories of racial and cultural groups follow the scheme of the 1990 U.S. Census, which provided the most detailed breakdown of race and ethnicity of the American population in the 200-year history of the census. This sourcebook gives parallel treatment to each of these five census groups. Every chapter begins with a history of that group as it came under U.S. jurisdiction. Then, each chapter is divided into six periods suggested by pivotal news events and discusses studies of news coverage of that group during that period. Each chapter also contains extensive endnotes and a selected bibliography on a racial or cultural group. Also included are chapters on investigative reporting and federal regulation of broadcasting as they relate to minorities.
(Music Pro Guide Books & DVDs). Martin Kamenski, a practicing CPA, unleashes years of tax experience on the creative community. He offers explanations in language that is easy for the most number-illiterate to understand. His Chicago-based practice serves clients nationwide and offers artists and creative professionals the explanations they need to make sense of the tangled web of the IRS. Kamenski provides guidance about when to treat yourself as a business. He will advise on the important considerations before incorporating. He will shatter some of the most prevalent (and costly) myths existing in the artistic community. Suitable for any actor, writer, musician, dancer, photographer, director, model, visual artist, band, production company, etc., etc., etc., Kamenski has taken the very fine-tuned method of explaining taxes that made his practice successful and condensed it in a book that will pay for itself tenfold. The playing field is about to be leveled. Prepare to feel in control of your financial future!
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Drawing on Marxist theory and concepts, as well as on various theoretical contributions developed by prominent political economists, Bolano develops a unique approach to understanding the culture industry, offering an interesting intervention in debates surrounding media and communication.
Thousands of people try to make it as freelancers in the music and audio industries. Most of them fail, and not because they lack talent or the will to succeed. They fail because no matter how much training they've received or how hard they've practiced, they don't know how to face the challenges that await them in the real world. No matter how much technical or musical skill aspirants may have acquired, there is always a huge gap in their understanding of how that world works. Do they understand how to behave in a professional environment? When to talk and when to listen? What about developing a personal work ethic, a support system, and a reasonable set of immediate and future plans to make goals into realities? In his dual role as a successful music and audio freelancer of over 30 years and a tenured college professor, Jim Klein not only has the knowledge of what it takes to succeed as a freelancer in the competitive field of music and audio, but the understanding of exactly what the new aspirant needs to know to take on that world. Klein has crafted his advice into a book that is detailed, complete, and easy to understand. The book also includes interviews with successful music and audio freelancers, such as legendary producer Howard Benson (Kelly Clarkson, Santana, Daughtry), producer/engineer Kevin Killen (Peter Gabriel, U2, Elvis Costello), bassist Julie Slick, and others.
Mix one American director with a German producer on a period extravaganza, set the locations in Italy and Spain and start the cameras rolling without enough money to do the job. Then sit back and watch disaster strike. That is the scenario Andrew Yule has painstakiingly reconstructed. The more problems and reverses, the greater our interest: costly postponements, overwhelming language difficulties, elephants and tigers turning on their trainers, illnesses, sets not being ready, special effects breaking down and cameo stars (from Marlon Brando to Sean Connery) backing out of the project. You name it, Andrew Yule reports it!
The goal of this book is to provide a comprehensive, multi-dimensional approach to research and practice in e-government 2.0 implementation. Contributions from an international panel of experts apply a variety of methodological approaches and illustrative case studies to present state-of-the-art analysis and perspectives. Around the world, governments are employing technological advancements to revolutionize their ways of working, resulting in changing relationships among public organizations and their constituents. Important enablers are new uses of information and knowledge-sharing technologies that emerged with the advent of the Web 2.0 paradigm; initially used in the private arena, such user-friendly, participatory, intuitive and flexible Web 2.0 technologies (e.g., blogs, Wikis, RSS, social networking platforms, folksonomy, podcasting, mashups, virtual worlds, open linked data, etc.) are increasingly disseminated within the professional sphere, regardless of organization type or field of activities. Current e-government environments have undergone considerable transformations in an attempt to satisfy the incessant demand for more advanced e-service delivery, better access to information and more efficient government management. Looking to the future, the emergence of Web 2.0, the rise of social networks and the wider dissemination of data and information are expected to generate many benefits, such as a better match between public services and citizens' expectations, greater adoption of online services by citizens and better control of costs and prevention of delays in the implementation of new services. Governments around the world are building frameworks and proposals for e-government 2.0, in the hopes of improving participation, transparency and integration, while speeding up the pace of innovation through collaboration and consultation.This volume addresses a gap in the research literature, offering timely insights on the e-government 2.0 phenomenon and directions for future practice and policy.
The most comprehensive bibliography available on historical sources for popular women's magazines, this work fills a niche among existing annotated bibliographies on journalism history. Compiler Mary Ellen Zuckerman focuses on a wide range of topics, providing primary as well as secondary sources from 1792 to 1960. Descriptive and analytical annotations are supplied for each entry. Drawing from 12 years of research on the subject, Zuckerman orients the reader with an introduction to the history of women's magazines in the United States and a historiographical review of sources in the field. Business, advertising, market research, content analysis, editors and writers, and images of women in the media are among the topics covered in the entries. The volume also features special sections on specific women's journals, exhaustive subject and author indexes, and descriptions of manuscript collections. This work is an important resource for professionals, students, and scholars in media, women's history, advertising, and business.
'Internet development dynamics are tackled in this Handbook by leading scholars representing mainstream, institutional, evolutionary economics and political economy perspectives. They show how complex markets for digital technologies and services are evolving. Crucially, they demonstrate why conventional analytical tool kits need to be extended by bridging disciplinary boundaries. This volume offers significant advances in the analysis of technological and institutional change and demonstrates how important it is to acknowledge conflict resolution and tradeoffs as essential aspects of the internet's history and its future.' -Robin Mansell, London School of Economics and Political Science, UK The Internet is connecting an increasing number of individuals, organizations, and devices into global networks of information flows. It is accelerating the dynamics of innovation in the digital economy, affecting the nature and intensity of competition, and enabling private companies, government, and the non-profit sector to develop new business models. In this new ecosystem many of the theoretical assumptions and historical observations upon which economics rests are altered and need critical reassessment. This Handbook brings together twenty-six original chapters that discuss theoretical and applied frameworks for the study of the economics of the Internet, encompassing: its unique economics as a global information and communications infrastructure the effects of the Internet on economic transactions, including social production, advertising, innovation, and intellectual property rights the economics and management of Internet-based industries, such as search, news, entertainment, culture, and virtual worlds the effects of the Internet on the economy at large Interdisciplinary in its approach, the Handbook synthesizes the state of knowledge and offers new perspectives for researchers, practitioners, and students. Contributors: S. Aggarwal, C. Antonelli, H. Asghari, J.M. Bauer, S. Bauer, Y. Benkler, S.M. Besen, I. Brown, E. Castronova, D.D. Clark, C. Corrado, C. Feijoo, D.L. Garcia, J.-L. Gomez-Barroso, C. Handke, J. Haucap, K. Hollnbuchner, N. Just, G. Knieps, I. Knowles, J.J. Kranz, L. Kung, M. Latzer, W.H. Lehr, Y.-L. Liu, W. Ma, P. Mazepa, V. Mosco, N. Newman, E.M. Noam, P.P. Patrucco, R.G. Picard, A. Picot, G. Sadowsky, F. Saurwein, V. Schneider, S.J. Schultze, R. Sherman, P. Stepan, T. Stuhmeier, R. Towse, B. Van Ark, M. Van Eeten, B. Van Schewick, H.R. Varian, D. Waterman, R.S. Whitt, S.S. Wildman, S. Wunsch-Vincent
For the first time ever, Melanie C, aka Sporty Spice, tells her amazing life story in her own words and gives a full and honest account of what life was really like in The Spice Girls. THE SUNDAY TIMES BESTSELLER ___________ 'What a woman and what a book!' Elizabeth Day 'Fabulous ... There is so much I really relate to, growing up as a young girl, the 90s, all the stuff you went through.' Zoe Ball 'Amazing ... Absolutely brilliant.' Chris Evans 'Sporty Spice telling it like it is.' Independent 'An amazing story ... An incredibly profound, vulnerable and honest look into the highs and lows of the Spice Girls.' Steven Bartlett 'Really lovely.' Chris Moyles ___________ For the first time ever, Melanie C, aka Sporty Spice, tells her amazing life story in her own words and gives a full and honest account of what life was really like in The Spice Girls. I never told my story before because I wasn't ready. Now, finally, I am. 25 years ago, The Spice Girls, a girlband that began after answering an advert in the paper, released our first single. 'Wannabe' became a hit and from that moment, my life changed for ever. I was suddenly part of one of the biggest music groups in history, releasing hit after hit, performing to our wonderful fans and spreading the message of Girl Power to the world. It was everything I'd dreamed of growing up, and I've had some incredible times... The BRITs! The movie! Travelling the world playing iconic venues like Madison Square Garden, The O2, Wembley Stadium and The London 2012 Olympics!!! When you're a woman, though, that power can be easily taken away by those around you, whether by pressure, exhaustion, shaming, bullying or a constant feeling like you aren't enough. I have been known as Sporty Spice, Mel C, Melanie C or just plain old Melanie Chisholm, but what you will read within the pages of this book is who I truly am, and how I found peace with that after all these years. I have really enjoyed reminiscing and getting everything down on the page, and, though revisiting some of my darkest times was hard, I hope this book can be inspiring and empowering as well as entertaining and give you a bit of a laugh.
This book examines the adverse effects of complexity, information asymmetries, transaction costs, and uncertainty on investors' decision making. It suggests mitigating those effects using appropriate and matching signals, and analyzes a sample of 903 German startups to quantitatively highlight the distinct financing patterns and characteristics of high-tech startups. It then investigates the reasons for these patterns on the basis of a qualitative study that includes 34 interviews with investors and entrepreneurs in the US and Germany and an international expert panel. Lastly, it presents a framework that matches complexity factors with appropriate productive signals. |
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