Ever since newspaper companies first turned to their governments
for support in the 1950s, print media has been supported by state
aid in many parts of the world. Today, the principles and
practicalities of these subsidies have been called into question,
endangering the secure funding of expensive high-quality press
output.
This book provides a comprehensive analysis of today's global
challenges in the print news media's struggle for survival. It
presents current practices concerning government subsidies to
newspapers for political, economic, and socio-cultural purposes
against the background of declining readership and revenues,
increased inter-media competition, austerity budgets imposed on
national economies and shifting audience tastes. Using the insights
of theoretical debates in the fields of media economics, media
governance, and modern management theory, the book analyses these
issues by investigating the power of government subsidies to shape
and control newspaper markets. It brings together experts in these
fields to combine theory with industry practices, aiming to help
all parties involved to understand the complexity of issues and
requirements necessary to preserve the social benefits of print
media.
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