Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it's done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools you need to reach your target audience in a persuasive and highly professional manner.

"This book will certainly help produce the skills for environmental communications sorely needed for industry, government and non-profit groups as well as an informed public." Sol P. Baltimore, Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan.

"All environmental education professionals agree that the practice of good communications is essential for the success of any program. This book provides practical skills for this concern." Ju Chou, Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan

This book provides a critical assessment of progress towards the Information Society. Drawing upon unique empirical data, this book lays the foundation for more useful theories of the process of change, and more effective strategies and policies for increasing the benefits from the Information Society. The authors provide insights into the social, economic, and political forces that are structuring the pathway to the Information Society-and its consequences for business and individuals in their everyday lives.

The critic Norman Granz called tenor saxophonist Lester Young "the greatest musician I have heard on the instrument." Douglas Ramsey speaks of Young as "the gentle bedeviled genius whose vision of beauty found expression even though he was hounded throughout his life by nearly every demon the twentieth century had managed to spawn." This is his story, told with love and candor. 1994 ASCAP-Deems Taylor Award for Excellence in Authorship on Musical Subjects

Transforming Media Coverage of Violent Conflicts offers a fresh view of contemporary violent conflicts, suggesting an explanation to the dramatic changes in the ways in which war and terror are covered by Western media. It argues that viewers around the globe follow violent events, literally and metaphorically, on "wide" and "flat" screens, in "high-definition." The "wide-screen" means that at present the screen is wide enough to include new actors - terrorists, 'enemy' leaders, ordinary people in a range of roles, and journalists in the field - who have gained status of the kind that in the past was exclusive to editors, army generals and governmental actors. The "high-definition" metaphor means that the eye of the camera closes in on both traditional and new actors, probing their emotions, experiences and beliefs in ways that were irrelevant in past conflicts. The "flat-screen" metaphor stands for the consequences of the two former phenomena, leading to a loss of the hierarchy of the meanings of war. Paradoxically, the better the quality of viewing, the less the understanding of what we see. Through these metaphors, Kampf and Liebes systematically analyse changes in the practices, technologies, infrastructures and external institutional relationships of journalism.

In the 1850s, American entrepreneur Perry M. Collins envisioned a world connected by an overland telegraph line. Western Union shared his vision, and, with Russia and England willing to be partners in the venture, it seemed possible to complete the massive undertaking. This is the story of how Collins helped to deploy a telegraph army to British Columbia, modern day Alaska, and Siberia. Supported by a telegraph navy, these men surveyed, explored, and operated in dangerous--sometimes even life-threatening-- environments to build the line from 1865 to 1867, only to have their attempts made obsolete by completion of the Atlantic cable in 1866.

Dwyer examines the geopolitical context, notions of manifest destiny, and the spirit of entrepreneurial adventure that motivated telegraph army commander, Col. Charles S. Burkley and his men. This story focuses on firsthand accounts by expedition participants and excerpts from ship's log to fill this important gap in the history of communication. These men braved possible starvation and risked their lives in an ultimately futile attempt to make their vision a reality.

The federal government's approach to regulating the spectrum remains largely administrative, causing major inefficiency and waste. Ironically, just as the FCC has begun to use market mechanisms, some people are pushing to treat spectrum as a common resource open to all entrants. Commons proponents maintain that with new, interference-avoiding technology, licensing is becoming unnecessary and impractical. In this brief study, noted economist William J. Baumol evaluates two options for spectrum governance -a tradable license (market) approach and a commons approach. He compares the practicality of each in terms of six key issues: interference, adequacy of investment in innovation, monopoly power, preservation of diversity, service to rural areas, and the tension between vested interests and the need for adaptable arrangements. Baumol demonstrates that, while neither approach is ideal, a commons regime has severe shortcomings. Above all, he emphasizes the importance of impermanence in the granting of licenses to preserve the flexibility to adapt to unforeseen technological and other developments.

This book examines the development of Chinese literature journals and social ideologies from 1931 to 1938, combining first-hand historical materials, historical data and four important literature journals to study the competition and cooperation between various powers such as the Kuomintang, the CCP, the "Third Party", and intellectuals. This book describes the most influential Chinese literature journals and their political background during that period, and explains the relations between disparate political and social powers, helping to decipher Chinese intellectuals' cultural positions during this time. The author concludes with the provocative thesis that there was a progression in literature of the Nanjing Decade from an emphasis on class struggle to national salvation to a humanism that transcended these differences. --Arif Dirlik, author of "Culture and History in Postrevolutionary China: The Perspective of Global Modernity" The author looks into sources drawn from various camps and areas, identifies ideological and affective contestations, debates theoretical agendas, and ponders the consequences of literature as a unique manifestation of wartime engagements. Both historically informed and methodologically engaged, Han's book is a most important source for anyone interested in the cultural and political dynamics of modern China in an extraordinary time. --David Der-wei Wang, Professor of Harvard University

Recent work in the field of telecommunication economics, with particluar emphasis on its international regulatory aspects, is the focus of the present volume, which assembles an annotated bibliography of nearly four hundred authoritative and up-to-date books and articles on more than fifteen related topics.

This is the first volume of a book series dedicated to "Qualitative and Quantitative Analysis of Scientific and Scholarly Communication". Fighting plagiarism is a the top priority for STM publishing. A practical guide will importantly contribute to the awareness of the relevant communities, bringing to the surface the basic rules and examples from the literature.

This provocative book takes a new approach toward understanding the uneven flows of global communications. Rather than guiding its discussion by geography, types of media, or traditional separations of power and resistance, Global Communications examines political economic power and communication in relation to historically specific encounters with modernity. It underscores lived experiences in its approach to globalization showing that the state and the market can both be sites of empowerment, just as civil society might also be a site of repression. Taking a political-economic analysis of communication and culture, this dynamic group of international authors looks beyond developments in the North American information and culture industries to map new forms of citizenship and exclusion. The chapters spotlight China, Ghana, India, Japan, Palestine, Russia, Singapore, and Venezuela, and foreground the transnational formations of the European Union, the pan-Arab and Spanish-speaking markets, and civil society actors in sub-Saharan African, the Middle East, and North America. Theoretically driven and empirically grounded, Global Communications defines communication broadly to include production, circulation, and consumption and addresses urgent questions about the inequalities of globalization and the possibilities of hybrid cultural forms and practices.

Interest in relations between knowledge, power, and space has a long tradition in a range of disciplines, but it was reinvigorated in the last two decades through critical engagement with Foucault and Gramsci. This volume focuses on relations between knowledge and power. It shows why space is fundamental in any exercise of power and explains which roles various types of knowledge play in the acquisition, support, and legitimization of power. Topics include the control and manipulation of knowledge through centers of power in historical contexts, the geopolitics of knowledge about world politics, media control in twentieth century, cartography in modern war, the power of words, the changing face of Islamic authority, and the role of Millennialism in the United States. This book offers insights from disciplines such as geography, anthropology, scientific theology, Assyriology, and communication science.

Volume two of British Literary Magazines begins its coverage at the dawn of the Romantic Age, when the publication of Blake's Songs of Innocence signalled the change of an era. Its coverage extends beyond what some scholars consider the end of the Romantic Age (1798 and the publication of Lyrical Ballads) and includes periodicals published through the date of Queen Victoria's accession to the British throne in 1837. Volume two includes historical essays, publication details, and bibliographic sources for eighty-five reviews, journals, illustrated magazines, and periodicals available during the period.

Two guys named Steve, working in a garage, created a prototype computer designed to be different in a way no one thought possible: It would be easy to use. Those two Steves, one now a billionaire and still at the head of Apple, not only succeeded with that product, but they also broke ground in the business world in ways few thought possible: They proved you could not only have fun at work, but pursuing a capitalist dream could be hip. How did Apple do it? How did it go from making computers that made a difference but not much of a dent in the overall market to creating a device (the iPod) and a music service (iTunes) that has changed the way we buy and experience music? And how did the MacIntosh and its successors capture the hearts and minds of computer users so deeply that being a "Mac person" makes you a member of a special club? That's what this book is all about. As author Jason D. O'Grady shows, Apple is a rare company--one that is not afraid to think about a future that does not exist and turn it into reality. Critics have written Apple off time and again, yet it rises from the ashes to astound the critics and delight its customers. That's not luck or happenstance--it's vision, dedication, and persistence. Besides delighting Apple aficionados, this book will inspire students eager to launch a business career or work in the technology sector. Apple has never been afraid to chart its own path, and readers will learn what makes the company tick. This stimulating book: --Explains the importance of the company and the essential disruptions that changed business forever (think iPod).--Details Apple's origins and history. --Presents biographies of the founders and the historical contextin which they launched the company. --Explains Apple's strategies and innovations. --Assesses Apple's impact on society, technology, processes, and methods. --Shows how Apple beat the competition in selected markets. --Details financial results over the years. --Predicts Apple's future prospects and successes. In addition, O'Grady offers special features that include a look at the colorful people associated with Apple, interesting trivia, an Apple time line, a focus on products, and where the company is headed. Apple--a company that changed, and is changing, the world.

Petros Iosifidis addresses an increasingly prominent subject area in the field of media and communications, and one that has attracted increased attention in areas such as sociology, economics, political science and law: global media policy and regulation. Specifically, he considers the wider social, political, economic and technological changes arising from the globalization of the communications industries and assesses their impact on matters of regulation and policy. By focusing on the convergence of the communication and media industries, he makes reference to the paradigmatic shift from a system based on the traditions of public service in broadcast and telecommunications delivery to one that is demarcated by commercialization, privatization and competition. In doing so, Iosifidis tackles a key question in the field: to what extent do new media developments require changes in regulatory philosophy and objectives. It considers the various possible meanings of the public interest concept in exploring the different regulatory modes and the interplay between the local and the global in policy-making.

The intersection between the competitive dynamics literature and the literature on technology and innovation management is an important area of research. Previous literature has focused on understanding the different types of innovations and how firms use these to improve their product performance. However, we are still way off from a comprehensive understanding of the competitive dynamics triggered by such decisions. This book offers various insights into the competitive dynamics of technology intensive industries, using the mobile phone industry as a reference setting of analysis. In particular, it explores which kind of competitive moves and countermoves have been taken by mobile phone vendors such as Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions. The book is divided into two parts. The first part offers a general perspective on the competitive dynamics literature. The second part consists of chapters on more specific issues related to the dynamics of competitive strategy in technology intensive industries, and in the mobile phone industry in particular.

Why is Hollywood so successful? Overwhelming almost every other national cinema and virtually extinguishing foreign cinema in the multicultural United States, Hollywood seems powerful around the globe. This book draws from political economy, cultural studies, and cultural policy analysis to highlight the material factors underlining this apparent artistic success.
This new edition brings the arguments completely up-to-date by taking into consideration important developments such as 9/11, shifts in the exchange rate, transformations in U.S. foreign policy, and significant developments in trade agreements, consumer technology, and ownership regimes. Each chapter has been substantially revised, and major new sections on India and China have been added.

This history of public television over the last twenty years shows how powerful political actors and the budget process in the United States have severely restricted the strategic behavior and programming of public TV. This hard-hitting story fills a real void in the literature on the subject and should be required reading for station managers, broadcasters, students and professionals in communications, and public policymakers. The ancillary text with its analysis of organizations theory and models is intended also for undergraduate and graduate students in mass media and communications, public policy, and organizational behavior. This practical analysis of public television funding, organization, and programming opens with an overview of organizations theory and a discussion of two models of organizational behavior. A brief history of public TV policy follows with a description of critical developments under the last four American presidents. The legislative history of the Corporation of Public Broadcasting demonstrates the effects of the budgetary process in TV programming, employment diversity, and services to different audiences. The case study closes with an evaluation of public television in terms of organizational strengths and weaknesses and offers practical suggestions for reform.

Over the past decade, there has been a huge increase in ordinary people's access to video production technology. These essays explore the theoretical significance of this trend and its impact on society, as well as examining a wide range of case studies, from camcorders and camera phones to YouTube and citizen journalism --Provided by publisher.

Open-planning introduces citizens to the institutions that make policy as one way of bolstering democractic technological decision making. Specifically, the book explores the application of open planning to the policies that direct and design the operation of technology-based information systems. The use of these systems so far has produced dangerous dichotomy between those who are part of the knowledge elite and those who merely accommodate themselves to technological change.

This book documents the careers of newspaper fashion editors and details what the fashion sections included in the post-World War II years. The analysis covers social, political and economic aspects of fashion. It also addresses journalism ethics, fashion show reporting and the decline in fashion journalism editor positions.

Offers synthesized information on the rapidly evolving technology of digital cellular radio, including historical development, current status, and future trends of the mobile telephone field.

This book offers a systematic introduction to the linguistic analysis of newspaper reports on crime. The author demonstrates how the linguistic analysis of newspaper texts helps to gain insight into the construction of offenders and victims in those texts and links the findings to criminological frameworks. Tabbert employs Critical Stylistics to explore the description of participants, the presentation of speech as well as actions, states or events, and other linguistic devices employed by journalists to present a particular image of an offender or a victim in the press. This book shows the fruitfulness of an interdisciplinary approach to reveal predominant discourse on crime in society and will be of great interest to researchers in linguistics, criminology and media studies.

Consumer magazines have a long history in the United Kingdom and Ireland beginning in the seventeenth century, and a number of them that date from the eighteenth and nineteenth centuries are still flourishing. This reference volume offers a representative sample of the current British magazine market, providing detailed profiles of fifty magazines, written mainly by scholars from England, Scotland, Wales, and Ireland, and supplementary data on many others. The separately profiled magazines range from the venerable The Scots Magazine (1739), Spectator (1828), Punch (1841), and The Illustrated London News (1842) to relative newcomers of the 1980s such as Country Living (1985), Prima (1986), Q (1986), and House Beautiful (1989). Included are major circulation leaders like Radio Times, Smash Hits, and Woman's Own, prestigious and influential journals like The Economist and New Scientist, regional magazines like Cumbria and The Dalesman, general interest magazines, and a wide variety of magazines in targeted subject or readership categories, like cars, homes, nature, and sports. Each essay consists of a narrative history from the magazine's founding to the present, concluding with information sources and data on periodicity, publishers, locations of the magazines in the United States, editors, title changes, and circulation. Appendixes list the fifty magazines by date of founding and in subject categories; succinct data on 330 additional British consumer magazines appears in a directory. The volume opens with a concise history of British periodicals. Intended specifically for reference use on British journals, this volume will also be useful for research in journalism history and British cultural history.