Modern Digital and Analog Communication Systems is ideal for the first communication systems course for electrical and computer engineers; it offers its readers a consistently superb pedagogical style and explains complex subjects and concepts clearly, using both mathematics and heuristics. This new edition seamlessly incorporates many new technological advances in Lathi's trademark style of user-friendliness and high readability. The text begins by introducing students to a panoramic view of communication systems, explaining important concepts of communication theory in a heuristic way. Only after a solid introduction to basic communication systems is analysis of communication systems requiring probability and random processes presented. The authors use real world examples to capture the students' attention and enable them to easily relate the course materials with their daily experience of communication tools. The text features easy-to-understand examples and MatLab exercises to clarify mathematical results and proofs. Among the newly introduced topics are spread spectrum communications and orthogonal frequency devision multiplexing (OFDM), error connection coding, soft-decoding, turbo codes and low density parity check (LDPC) codes. To better motivate various topics, the text provides many related applications including the latest wire-line (DSL) services, cellular systems, and the wireless local area networks (LANs). This unique text is highly informative, interactive, and accessible to beginning students as well as seasoned practitioners.

Media Studies Volume 4, developed by its expert authors will deal with media theory and research in the context of how social (new) media and the convergence and digitisation of the media have changed and affected mediated communication today. Practical examples, case studies, applications, learning outcomes and exercises will be part of the book. This is the final volume in the Juta Media Studies series.

Developed by the University of Cape Town, Professional Communication: Deliver effective written, spoken and visual messages third edition is aimed at all professionals and students in business, industry and higher education institutions. The book offers sound advice, clear guidelines and numerous practical examples. This edition reflects how communication techniques have responded to the electronic age. It contains formats for all forms of academic and professional communication.

There is a complex interaction between public relations and journalism, and students of these subjects need to know about both. Dynamics of public relations and journalism fourth edition unravels and explores these two worlds to enhance the journalistic skills of public relations students, at the same time providing students of media studies with invaluable insights into the complex, multidisciplinary field of public relations. This book highlights the interdependency of the two professions and explains - clearly, simply and succinctly - the need for their smooth synergy. In this fourth edition, chapters have been updated to help readers stay abreast of current trends in public relations and journalism. The advent of social media and its growing role in these areas has been one of the most significant changes since the publication of the previous edition of this book. Here, the authors discuss the influences, roles, functions and appropriate application of social media. In addition, a new chapter on corporate social media introduces social media as a public relations function, describing the attributes of social media engagement and the popular social networks that may be used in the corporate arena. The authors draw on their considerable academic and practical experience to give clear, concise guidelines for enhancing media relations through effective public relations practice.

Public Relations: African Perspectives investigates public relations in the light of current global issues and critical new developments in the world.

Public relations has become one of the most powerful disciplines of our time. The title consists of five main sections:

• theoretical background to public relations
• public relations research
• public relations education
• public relations practice
• critical issues facing public relations.

In this second edition, new areas of investigation as well as future trends have been added, rendering this edition indispensable for students, scholars and practitioners of public relations.

Various insightful African and South African cases and practical examples illustrate the impact of public relations on academia and professional arenas.