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Books > Academic & Education > Varsity Textbooks > Media Studies
There is a complex interaction between public relations and journalism, and students of these subjects need to know about both. Dynamics of public relations and journalism fourth edition unravels and explores these two worlds to enhance the journalistic skills of public relations students, at the same time providing students of media studies with invaluable insights into the complex, multidisciplinary field of public relations. This book highlights the interdependency of the two professions and explains - clearly, simply and succinctly - the need for their smooth synergy. In this fourth edition, chapters have been updated to help readers stay abreast of current trends in public relations and journalism. The advent of social media and its growing role in these areas has been one of the most significant changes since the publication of the previous edition of this book. Here, the authors discuss the influences, roles, functions and appropriate application of social media. In addition, a new chapter on corporate social media introduces social media as a public relations function, describing the attributes of social media engagement and the popular social networks that may be used in the corporate arena. The authors draw on their considerable academic and practical experience to give clear, concise guidelines for enhancing media relations through effective public relations practice.
This collection of articles and essays from magazines, newspapers, books, and academic journals is designed to expand the reader's awareness and understanding of the role dress plays in cultures and subcultures across the globe. The text, which represents the very best thinking and writing on the subject today, explores essential topics such as dress and sociology, cultural studies, gender, religion, modesty, and technological changes. The Meanings of Dress, 3rd Edition is newly revised to reflect the current cultural landscape and includes more theory than previous editions, as well as an increased emphasis on the male perspective. The book provides design and merchandising students with insight into how - and why - consumers buy clothing and other products related to dress, and helps them to hone their trend forecasting skills. Instructors, contact your Sales Representative for access to Instructor's Materials.
Six marketing communication tools--advertising, personal selling,
sales promotion, direct marketing, public relations, and
sponsorship--are reviewed in this text for South African learners
and practitioners. This fully updated edition focuses on recent
developments in marketing communications, highlighting the use of
the World Wide Web, e-mail, and instant messaging in marketing. The
user friendly and interactive presentation for self-assessment
makes this an outcome-based learning tool.
Ethics in the media is a topic of some heated discussion right now in South Africa and is clearly a challenge to practitioners as well as students of communication and media studies. Communication and media ethics in South Africa introduces and grapples with notions of ethical principles and practices, and how these may be applied in a diverse and challenging local context that is still undergoing political and policy transformation. This timely book has been written by reputable South African academics in the field.
New media technology influences our lives in various ways at home and at work. In this publication the contributors share their knowledge of and expertise in the Information and Communication Technology (ICT) sector to provide the reader with information on the latest developments in this field, especially in selected African countries.
This manual has been developed for the majority of practsing photographers and photojournalists in Southern Africa.
International Communication examines the profound changes that have
taken place, and are continuing to take place at an astonishing
speed, in international media and communication since the beginning
of the new millennium.
Public Relations: African Perspectives investigates public relations in the light of current global issues and critical new developments in the world. Public relations has become one of the most powerful disciplines of our time. The title consists of five main sections:
In this second edition, new areas of investigation as well as future trends have been added, rendering this edition indispensable for students, scholars and practitioners of public relations. Various insightful African and South African cases and practical examples illustrate the impact of public relations on academia and professional arenas. |
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