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Books > Academic & Education > Varsity Textbooks > Media Studies

Dynamics Of Public Relations And Journalism - A Practical Guide For Media Studies (Paperback, 4th ed): A. Clear Dynamics Of Public Relations And Journalism - A Practical Guide For Media Studies (Paperback, 4th ed)
A. Clear
R598 Discovery Miles 5 980 Ships in 2 - 4 working days

There is a complex interaction between public relations and journalism, and students of these subjects need to know about both. Dynamics of public relations and journalism fourth edition unravels and explores these two worlds to enhance the journalistic skills of public relations students, at the same time providing students of media studies with invaluable insights into the complex, multidisciplinary field of public relations. This book highlights the interdependency of the two professions and explains - clearly, simply and succinctly - the need for their smooth synergy. In this fourth edition, chapters have been updated to help readers stay abreast of current trends in public relations and journalism. The advent of social media and its growing role in these areas has been one of the most significant changes since the publication of the previous edition of this book. Here, the authors discuss the influences, roles, functions and appropriate application of social media. In addition, a new chapter on corporate social media introduces social media as a public relations function, describing the attributes of social media engagement and the popular social networks that may be used in the corporate arena. The authors draw on their considerable academic and practical experience to give clear, concise guidelines for enhancing media relations through effective public relations practice.

The Meanings of Dress (Paperback, 3rd edition): Andrew Reilly, Patricia Hunt-Hurst, Kimberly A. Miller-Spillman The Meanings of Dress (Paperback, 3rd edition)
Andrew Reilly, Patricia Hunt-Hurst, Kimberly A. Miller-Spillman
R970 Discovery Miles 9 700 Ships in 2 - 4 working days

This collection of articles and essays from magazines, newspapers, books, and academic journals is designed to expand the reader's awareness and understanding of the role dress plays in cultures and subcultures across the globe. The text, which represents the very best thinking and writing on the subject today, explores essential topics such as dress and sociology, cultural studies, gender, religion, modesty, and technological changes. The Meanings of Dress, 3rd Edition is newly revised to reflect the current cultural landscape and includes more theory than previous editions, as well as an increased emphasis on the male perspective. The book provides design and merchandising students with insight into how - and why - consumers buy clothing and other products related to dress, and helps them to hone their trend forecasting skills. Instructors, contact your Sales Representative for access to Instructor's Materials.

Marketing Communications (Paperback): Koekemoer et al. Marketing Communications (Paperback)
Koekemoer et al.
R688 Discovery Miles 6 880 Ships in 2 - 4 working days

Six marketing communication tools--advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship--are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.

Communication and media ethics in South Africa (Paperback): Natalie Hyde-Clarke Communication and media ethics in South Africa (Paperback)
Natalie Hyde-Clarke
R587 Discovery Miles 5 870 Ships in 2 - 4 working days

Ethics in the media is a topic of some heated discussion right now in South Africa and is clearly a challenge to practitioners as well as students of communication and media studies. Communication and media ethics in South Africa introduces and grapples with notions of ethical principles and practices, and how these may be applied in a diverse and challenging local context that is still undergoing political and policy transformation. This timely book has been written by reputable South African academics in the field.

New media - Technology and policy in developing countries (Book, illustrated edition): N.C. Lesame New media - Technology and policy in developing countries (Book, illustrated edition)
N.C. Lesame
R159 Discovery Miles 1 590 Ships in 2 - 4 working days

New media technology influences our lives in various ways at home and at work. In this publication the contributors share their knowledge of and expertise in the Information and Communication Technology (ICT) sector to provide the reader with information on the latest developments in this field, especially in selected African countries.

A Bigger Picture - A Manual Of Photo-Journalism In Southern Africa (Paperback): B. Waller A Bigger Picture - A Manual Of Photo-Journalism In Southern Africa (Paperback)
B. Waller
R494 Discovery Miles 4 940 Ships in 2 - 4 working days

This manual has been developed for the majority of practsing photographers and photojournalists in Southern Africa.

International Communication - Continuity and Change (Paperback, 2nd Revised edition): Daya Kishan Thussu International Communication - Continuity and Change (Paperback, 2nd Revised edition)
Daya Kishan Thussu
R1,194 R492 Discovery Miles 4 920 Save R702 (59%) Ships in 9 - 17 working days

International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication since the beginning of the new millennium.
Building on the success of the first edition, the second edition maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalization, deregulation, and privatization. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national, and international perspectives. Each chapter contains engaging case studies on topics that exemplify the main concepts and arguments, including Al-Jazeera, the global reach of Bollywood, and the globalization of "reality television." International Communication, Second Edition, is essential reading for all communication and media studies
Features
* The only single-authored volume that deals coherently with the complex global, political, economic, and technological contexts in which media and culture operate.
* Fully updated to include developments since the beginning of the new millennium.
* New case studies throughout, including the "Murdochization" of media, the Al-Jazeera phenomenon, mobile communication, and China and global media.
* New pedagogical features, including discussion questions, suggestions for further reading, and notes on key terms.

Public Relations - African Perspectives (Paperback, 2nd): M. Cant, R. Rensburg Public Relations - African Perspectives (Paperback, 2nd)
M. Cant, R. Rensburg
R668 R628 Discovery Miles 6 280 Save R40 (6%) In Stock

Public Relations: African Perspectives investigates public relations in the light of current global issues and critical new developments in the world.

Public relations has become one of the most powerful disciplines of our time. The title consists of five main sections:

  • theoretical background to public relations
  • public relations research
  • public relations education
  • public relations practice
  • critical issues facing public relations.

In this second edition, new areas of investigation as well as future trends have been added, rendering this edition indispensable for students, scholars and practitioners of public relations.

Various insightful African and South African cases and practical examples illustrate the impact of public relations on academia and professional arenas.

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