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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
First published in 1999, this study will examine the nature of the difficulties in the UK, Belgium and Ireland and the accompanying need for parliamentary communication, setting that parliament within an institutional, historical and political EU context and examining its ability to mobilise popular support through the use of mass media.
The advent of new technology and the importation of "professional communicators" has transformed the nature of British election campaigning. In this book, Dennis Kavanagh explores this so-called process of "Americanization," characterized by the increasing importance of the media in elections and the rise of adverti2Zing agencies, pollsters, public relations advisers and speechwriters. He examines how the "professional communicators" function within British politics, and assesses the reaction of the politicians themselves to the changing environment of election campaigns. Identifying the three key groups of actors in the electoral process - the voters; the press and television journalists; the politicians, campaign managers and advisers - Kavanagh explores how campaign communications in Britain have changed in the course of the century. By drawing on interviews with some of the major players in recent British elections, he differentiates between the styles of the present-day political camps, and provides an insightful overview of the dynamics of campaigning today. Throughout the book, changes in British campaigns are set in a global context, with particular attention given to America. Kavanagh examines just how far British political institutions and cultures have created a distinctive response to "Americanization." He considers, finally, claims that the professionalization is part of a larger political agenda, in particular the downgrading of distinctive party ideologies.
Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player. The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving cars. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital. Alphabet: The Becoming of Google is a compelling dive into the sometimes inscrutable world of Google, ideal for students, scholars, and researchers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet.
When this book was first published in 1987, many first-time candidates unabashedly referred to it as "the Bible." Now in a new, updated edition, How to Win Your 1st Election is a step-by-step guide to the entire campaign process, from raising funds right through handling election-day jitters. Want to know where to put up signs? What to say at a candidates' forum? How to dress to make the best possible impression? Let Susan Guber, who beat out seven other candidates in her first election, show you the way.
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. New Features and benefits of the third edition: Fully updated throughout with new research on emerging practices in the field and ethical implications such as the use of big data, authenticity and the limitations of voters as consumers in light of Brexit; A new employability section on political marketing in the workplace; Extensive pedagogical features including new peer-reviewed case studies, democratic debates, and fully updated practitioner perspectives, best practice guides, and class discussion points and assessments. Led by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics.
In this study of grass-roots election campaigning, the authors survey the evolution of campaigning over the past century and describe how the parties organized their constituency campaigns in the 1992 election. They examine and evaluate the campaign techniques used and look at the role of local media and national party organizations. Basing their analysis mainly on a large-scale postal survey of election agents in Britain, the authors have constructed a quantitative measure of the strength of the constituency campaigns mounted by the different parties across the country, and use this measure to assess the effects of local campaigning.
In this study of grass-roots election campaigning, the authors survey the evolution of campaigning over the past century and describe how the parties organized their constituency campaigns in the 1992 election. They examine and evaluate the campaign techniques used and look at the role of local media and national party organizations. Basing their analysis mainly on a large-scale postal survey of election agents in Britain, the authors have constructed a quantitative measure of the strength of the constituency campaigns mounted by the different parties across the country, and use this measure to assess the effects of local campaigning.
Studies of election campaigns have shown an increased employment of websites, weblog tools, email, and social media by political campaigners, as well as the use of similar platforms by citizens to find information, communicate about elections or engage more generally in political issues. This comprehensive volume explores the ways in which social media is used on the one hand as a campaigning tool, and on the other, by local citizens. It aims to develop a more holistic and Eurocentric research agenda by capturing both supply and demand practices at the European level. The authors employ both single and multination case studies, furthering debates on how political actors and voters embrace the new information and communication environment, in what ways, and for what purposes. The book offers new perspectives on social media campaigning within European democracies, thereby contributing to a more global and comprehensive understanding of how campaigning is affected, and might be enhanced, by developing an interactive digital strategy. This book will be of great interest to students of both politics and media studies. It was originally published as a special issue of the Journal of Information Technology & Politics.
Regional dynamics and federalism lie at the heart of Canadian politics. In Open Federalism Revisited, James Farney, Julie M. Simmons, and a diverse group of contributors examine the legacy of Prime Minister Stephen Harper in areas of public policy, political institutions, and cultural and economic development. This volume examines how these areas significantly affected the balance between shared rule and self-rule in Canada's federation and how broader changes in the balance between the country's regions affected institutional arrangements. Open Federalism Revisited engages with four questions: 1) Did the Harper government succeed in changing Canadian federalism in the way his initial promise of open federalism suggests he wanted to? 2) How big was the difference between the change Harper's government envisioned and what it actually achieved? 3) Was the Harper government's approach substantially different from that of previous governments? and 4) Given that Harper's legacy is one of mostly incremental change, why was his ability to change the system so relatively minor? With attention to such topics as political culture, the role of political parties in regional integration, immigration policy, environmental policy, and health care, Open Federalism Revisited evaluates exactly how much changed under a prime minister who came into office with a clear desire to steer Canada back towards an older vision of federalism.
A cutting-edge contribution to the aesthetic turn in international relations scholarship, this book exposes the role of poetic techniques in constituting the reality of international politics. It has two symmetrical goals: to illuminate the nonempirical fictions of factual international relations literature, and to highlight the real factual inspirations and implications of contemporary international relations fiction. Employing narrative theory developed by Hayden White, the author examines factual and fictional accounts of world affairs ranging from the anarchy narrative, central to mainstream international relations research, to novels by Don DeLillo and Milan Kundera. Chapters analyzing factual literature flesh out its unacknowledged inventions, while those dedicated to fiction explain its political roots and agenda. Throughout, the distinction between factual and fictional representations of international relations breaks down. Social-scientific narratives emerge as exercises in rhetoric: the art and politics of persuasion through language. Artistic narratives surface as real pedagogical lessons and exercises in political activism. The volume challenges the autonomy of academic international relations as an exclusive purveyor of serious knowledge about world affairs and calls for active engagement with literary art. It will be of interest to scholars of International Relations, Political Theory, Historiography, Cultural Theory, and Literary Studies and Criticism.
Focusing on contexts of accelerated economic and political reform, this volume critically examines the role of slogans in the contemporary projects of populist mobilization, neoliberal governance, and civic subversion. Bringing together a collection of ethnographic studies from Greece, Slovakia, Poland, Abu Dhabi, Peru, and China, the contributors analyze the way in which slogans both convey and contest the values and norms that lie at the core of hegemonic political economic projects and ideologies.
For the European Union of the 21st century, the search for sustainable prosperity and stability includes the challenge of reconciling democratic ideals and practices with the construction of a European constitutional order. From the 2001 Laeken Summit to the 2009 Lisbon Treaty and beyond EU leaders have repeatedly set out to bring citizens closer to EU governance by making it more democratic and effective yet several national ratification referendums have shown that publics are divided about whether and why to endorse or veto complex EU reform packages imposed from the top down. Despite these limitations people do effectively engage in the making of a European polity. By initiating national court proceedings active citizens are promoting fundamental European rights in Member States' practices. As party members they contribute to shaping mass media communication about, and national publics' understanding of, European political alternatives. As civil society activists citizens help build social networks for contesting certain EU reforms or advocating others. Last but not least, as voters in national and European elections they choose between competing party visions, and national parliamentary stances regarding the role of democratic citizenship. This original contribution to the debate about democratic citizenship vis-A -vis the challenges of economic globalization and European political integration presents critical explorations of different fields of direct, representative, participatory and deliberative democratic citizenship practices that affect the transformation of Europe.
Cyberactivism already has a rich history, but over the past decade the participatory web-with its de-centralized information/media sharing, portability, storage capacity, and user-generated content-has reshaped political and social change. Cyberactivism on the Participatory Web examines the impact of these new technologies on political organizing and protest across the political spectrum, from the Arab Spring to artists to far-right groups. Linking new information and communication technologies to possibilities for solidarity and action-as well as surveillance and control-in a context of global capital flow, war, and environmental crisis, the contributors to this volume provide nuanced analyses of the dramatic transformations in media, citizenship, and social movements taking place today.
Local elections are an increasingly popular area of research among scholars of Canadian political behaviour, offering invaluable insights into the attitudes and motivations of Canadian electors. The Canadian Municipal Election Study (CMES) has collected unparalleled individual-level survey data in eight major Canadian municipal elections: Vancouver, Calgary, Winnipeg, London, Mississauga, Toronto, Montreal, and Quebec City. These elections, which took place in 2017 and 2018, were high-profile, contentious, and often surprising, featuring mayoral defeats, record-breaking turnouts, provincial-municipal tensions, and the first ranked-ballot election in Canada in decades. Combining unprecedented individual-level survey data from the CMES with local expertise from political scientists across Canada, Big City Elections in Canada provides a data-driven overview of each election, while also highlighting the more general lessons the elections teach us about municipal politics and voting behaviour. The chapters in this book make substantial empirical and theoretical contributions to the voting behaviour and urban political science subfields and will appeal to students, journalists, and engaged citizens who are interested in learning more about municipal elections in their cities.
Cracked But Not Shattered: Hillary Rodham Clinton's Unsuccessful Campaign for the Presidency thoroughly analyzes Hillary Clinton's 2008 campaign for the Democratic Party's presidential nomination with an eye to identifying what went wrong why, as the frontrunner, she ended up not breaking "the glass ceiling." The volume's contributors examine multiple issues in attempt to answer this question, from usual campaign communication topics such as Clinton's rhetoric, debate performance, and advertising to the ways in which she was treated by the media. Although her communication was flawed and the media coverage of her did reflect biases, these essays demonstrate how Clinton's campaign was in trouble from the start because of her gender, status as a former First Lady, and being half of a political couple. Cracked But Not Shattered provides keen insight into the historic 2008 democratic primaries that will particularly intrigue scholars and students of political communications."
Europe and World Society offers a distinctive critical approach to understanding European transformations, exploring both the progress and limitations of integration on various key policy areas such as agricultural policy, education reform, migration, and external relations, as well as the relationship between European regionalism and globalization. Due to its innovative theoretical framework, based on macro perspectives including 'World Polity Theory', developed by Stanford sociologist John W. Meyer, this collection contributes to both the recent 'sociological turn' in European studies, and to the constructivist critiques of rational choice accounts of modern Europe. At a time when the European integration project has been severely challenged by multiple economic, political, and social crises, this book offers a timely, global perspective that sheds light on the dynamism and multiplicity of the actors, discourses, and processes which underlie contemporary Europe. The book's distinctive global approach allows it to move the debate beyond state- and EU-centrism, and establish the 'missing link' between Europe and its global context. This book was published as a special issue of the Journal of Contemporary European Studies.
Bringing together a body of related research which has recently developed in Critical Discourse Analysis, this book is the first to address the role of perspective in socio-political discourse. Specifically, the contributions to this volume seek to explore, from a cognitive standpoint, the way in which perspective functions in three dimensions - space, time, and evaluation - to enact ideology and persuasion. A range of discourse genres are analysed, including political discourse, media discourse, and songs used as political tools. Starting from the contention that discourse processing relies on the same mechanisms that support our understanding and experience of space, the book finds a recurrent theme in the way in which perspectival concepts like distance and focus, prompted by linguistic signs, feature in our discursively constructed knowledge of social and political realities. By highlighting the complex nature of perspective-taking in ideological discourse, the volume sets the agenda for further research in this area. The book will appeal to linguists, discourse analysts, media scholars, and political scientists, and all who are interested in the relationship between language and cognition in the socio-political domain. This book was originally published as a special issue of Critical Discourse Studies.
In a competitive and increasingly internationalised business world, many companies rely on the high risk/reward ratio of operating in unstable areas. Those companies willing to engage in emerging or developing countries can often be exposed to a politically volatile environment over which they have little control. Political risk, therefore, is one of the most hazardous challenges that an international business can face. In A Short Guide to Political Risk you will find a business-centric introduction to political risk that will familiarise international managers with the concept and accelerate the learning curve towards proficient and coherent political risk management. Robert McKellar explores: the key political risks that companies have faced in the recent past, and current trends in the evolution of the political risk landscape; the concept of political risk and its constituent elements; models and approaches for assessing political risk; the principal options for managing political risk, and suggestions for organisational structures to ensure a coherent and consistent approach; as well as wider issues that a company needs to consider in developing its own attitude and philosophy on political risk. A Short Guide to Political Risk is an essential introductory guide for risk managers and for all senior managers concerned with their organisation's global performance and reputation.
This book analyzes both local and national House and Senate campaigns in the 2016 election to reveal how distinctive campaign dynamics have a collective national impact. Featuring detailed case studies of ten competitive House races and twelve high-profile U.S. Senate campaigns, the volume provides a deep analysis of campaign dynamics and the polarizing effects of the presidential campaigns of Donald Trump and Hillary Clinton. These studies are contextualized by four thematic chapters that cover the most salient talking points of the 2016 elections, including voter registration laws and congressional candidates' use of Twitter. As penetrating as it is comprehensive, this volume provides readers with a fuller understanding of the divided landscape of contemporary American political campaigns.
Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. Political Campaign Craftsmanship treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.
Now in its ninth edition,Power and Politics in California continues its tradition of asking Californians to take a hard and systematic look at their state governance, and engage themselves in a critical analysis of what is working, what is not, and what changes need to be made for the state to meet the increasingly formidable challenges it faces.The era of Arnold is now in its mid-stages, and the rise of this very different political personality has had significant impacts on the state. This ninth edition provides analysis of Governor Schwarzenegger in context and looks forward to how California's fiscal condition, educational system, and response to diversity will play a vital role in shaping the state's politics in the future.
Thanks to the rise of neoliberalism over the past several decades, we live in an era of rampant anxiety, insecurity, and inequality. While neoliberalism has become somewhat of an academic buzzword in recent years, this book offers a rich and multilayered introduction to what is arguably the most pressing issue of our times. Engaging with prominent scholarship in media and cultural studies, as well as geography, sociology, economic history, and political theory, author Julie Wilson pushes against easy understandings of neoliberalism as market fundamentalism, rampant consumerism, and/or hyper-individualism. Instead, Wilson invites readers to interrogate neoliberalism in true cultural studies fashion, at once as history, theory, practice, policy, culture, identity, politics, and lived experience. Indeed, the book's primary aim is to introduce neoliberalism in all of its social complexity, so that readers can see how neoliberalism shapes their own lives, as well as our political horizons, and thereby start to imagine and build alternative worlds.
The book studies the current trends of foreign correspondence in Europe. The EU's expansion has had abundant effects on news coverage and some of the European capitals have become home to the biggest international press corps in world. So, who are these "professional strangers" stationed in Europe and how do they try to make their stories, that are clearly important in today's interconnected world, interesting for viewers and readers? This book represents the first Pan-European study of foreign correspondents and their reporting. It includes chapters from 27 countries, and it aims to study them and the direction, flow and pattern of their coverage, as well as answer questions regarding the impact of new technologies on the quantity, frequency and speed of their coverage. Do more sophisticated communications tools yield better international news coverage of Europe? Or does the audience's increasing apathy and the downsizing of the foreign bureaus offset these advances? And how do the seemingly unstoppable media trends of convergence, commercialization, concentration, and globalization affect the way Europe and individual European countries are reported?
Originally published in 1985. One of the most distinguished editors in the history of British journalism, J. L. Garvin created the Sunday newspaper as we now know it. His career at the Observer spanned the golden age of the British press when newspapers had a powerful influence on political affairs. Like the other great editors of the first half of the twentieth century Garvin clashed with his proprietors. He liked to contrast 'Responsible Editorship' with 'Austensible Editorship' where the editor took his political orders from the owners. He passionately believed that the readers of any newspaper worth buying had a right to know what the editor himself thought about any important matter. This was the essence of an implied contract, the basis of trust between paper and the reader. It was Garvin's energy and integrity which transformed the Observer into a major force in the British press so that long before his death most respectable middle class families would have hesitated to admit they had not seen the Observer. This first substantial biography of Garvin of the Observer will be of interest to all students of modern political history and of the press in contemporary society. |
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