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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
Howard Dean s campaign for president changed the way in which campaigns are run today. With an unlikely collection of highly talented and motivated staffers drawn from a variety of backgrounds, the Dean campaign transformed the way in which money was raised and supporters galvanized by using the Internet. Surprisingly, many of the campaign staff members were neither computer whizzes nor practiced political operatives, even though that is how some of them are identified today. This book allows key individuals in the campaign the chance to tell their stories with an eye to documenting the Internet campaign revolution and providing lessons to future campaigns. Howard Dean s inspirational statement of what it took for his campaign to get as far as it did mousepads, shoe leather, and hope holds great wisdom for anyone campaigning today, especially the 2008 presidential candidates. Includes an interview with Howard Dean.Visit the companion website for "Mousepads."Watch an interview with Larry Biddle on YouTube at: http: //www.youtube.comZephyr Teachout was interviewed on NOW discussing the similarities between Howard Dean's use of the internet and Ron Paul's internet campaign. Read the full transcript here: http: //www.pbs.org"
This step-by-step guide to lobbying covers it all?from the basics for beginners to specific techniques for experienced lobbyists"?You and I may never achieve major public office, but we do not need to in order to affect public policy. Author Willard C. Richan"To effect social change, any lobbyistOCOs case must be presented with skill, knowledge, and confidence. This reader-friendly book shows the way. It assumes no prior knowledge of the subject and provides the nuts and bolts of public policy advocacy (lobbying) in non-technical language. Lobbying for Social Change, Third Edition is organized in a way that easily lends itself to use in the classroom as well as by individual or group advocates, and it is packed with clearly presented case material that illustrates the lobbying process in action. This new edition provides updated case material, expanded coverage of electronic media, and two new chapters; one focusing on direct action for fundamental change, and the other presenting a case history of a grassroots lobbying campaign.Part I of Lobbying for Social Change, Third Edition, entitled ?The Basics, ? will show you how to: assess your political resources set an agenda for action understand whom to lobby?and how to gauge their power, motivation, and ability to effect or impede social change gather and use evidence to support your positionPart II, ?Practical Applications, ? gives you nuts-and-bolts information about how lobbying is done. YouOCOll learn: how to work directly with policymakers-face-to-face, by mail, by telephone, etc. effective rules for to testifying in a public hearing how to make use of the mass media-writing news releases, participating in panel discussions, what to do when being interviewed (and how to increase your chances of being a repeat guest on talk and news shows), and how to effectively work with print and electronic media, including the Internet ways to take on the system through direct actionPart III, ?Case History of a Grassroots Lobbying Campaign, ? takes you inside an actual campaign (in this case, to amend the impending?at the time?welfare reform bill). YouOCOll see how a group of five Philadelphia area social workers and one feminist activist started the Delaware County Coalition to Save Our Safety Net?a coalition that would make a substantial impact on the specifics of welfare in the state of Pennsylvania.This new edition of the classic manual for lobbyists is packed with vital information for lobbying in the new millennium. We urge you to consider making it a part of your personal or teaching collection today "
There is currently widespread and growing interest in the Chinese economy, its huge and rapid growth, and the consequent impact on world business and economic affairs. At the same time, there are concerns about China's political system, the Chinese communist party, China's human rights record and the degree to which reform - the development of 'socialism with Chinese characteristics' - represents real liberalization. This book provides full details of economic and political developments in China, focusing in particular on events since 1978. It includes coverage of Hong Kong, Macao, Tibet and Taiwan, together with China's relations, including international trade, with its neighbors and with the international community. It considers the evolution of China's 'open-door' policy in economic affairs, the impact of entry into the WTO and effects of the Asian financial crisis. All the key topics - the growth of the market, the reform of state owned enterprises, foreign investment, human rights, SARS and bird 'flu - are comprehensively covered. Overall, this book provides a full account of economic and political developments in China, and will be of importance to all who are interested in this country's affairs, not only scholars but also those within the business and policy-making communities.
Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy. While the national election cycles of the two countries may be fundamentally different, their election processes share one thing in common-a trend toward permanent campaigning through embedded marketing tactics that's becoming standard practice in the United States and the United Kingdom. Winning Elections with Political Marketing examines the theoretical underpinnings of policy development, the characteristics of a successful political candidate, political marketing from the perspective of the voters, campaign finance regulations, and the effects of technological changes on political communication. Winning Elections with Political Marketing looks at: The Political Triangle determining market intelligence class, rhetoric, and candidate portrayal voter perceptions the role of President as party leader lobbying constituent communication voter behavior grass roots campaigns political consulting the Internet and e-newsletters the advantages of public funding and a study of the United States presidential primaries from 1976 to 2004 Winning Elections with Political Marketing is an essential resource for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, political action groups, public relations professionals, journalists, fundraisers, advertising specialists, and anyone with an interest in the political process.
Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy. While the national election cycles of the two countries may be fundamentally different, their election processes share one thing in common-a trend toward permanent campaigning through embedded marketing tactics that's becoming standard practice in the United States and the United Kingdom. Winning Elections with Political Marketing examines the theoretical underpinnings of policy development, the characteristics of a successful political candidate, political marketing from the perspective of the voters, campaign finance regulations, and the effects of technological changes on political communication. Winning Elections with Political Marketing looks at: The Political Triangle determining market intelligence class, rhetoric, and candidate portrayal voter perceptions the role of President as party leader lobbying constituent communication voter behavior grass roots campaigns political consulting the Internet and e-newsletters the advantages of public funding and a study of the United States presidential primaries from 1976 to 2004 Winning Elections with Political Marketing is an essential resource for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, political action groups, public relations professionals, journalists, fundraisers, advertising specialists, and anyone with an interest in the political process.
The English civil wars radically altered many aspects of mid-seventeenth century life, simultaneously creating a period of intense uncertainty and unheralded opportunity. Nowhere was this more apparent than in the printing and publishing industry, which between 1640 and 1660 produced a vast number of tracts and pamphlets on a bewildering variety of subjects. Many of these where of a highly political nature, the publication of which would have been unthinkable just a few years before. Whilst scholars have long recognised the importance of these publications, and have studied in depth what was written in them, much less work has been done on why they were produced. In this book Dr Peacey first highlights the different dynamics at work in the conception, publication and distribution of polemical works, and then pulls the strands together to study them against the wider political context. In so doing he provides a more complete understanding of the relationship between political events and literary and intellectual prose in an era of unrest and upheaval. By incorporating into the political history of the period some of the approaches utilized by scholars of book history, this study reveals the heightened importance of print in both the lives of members of the political nation and the minds of the political elite in the civil wars and Interregnum. Furthermore, it demonstrates both the existence and prevalence of print propaganda with which politicians became associated, and traces the processes by which it came to be produced, the means of detecting its existence, the ways in which politicians involved themselves in its production, the uses to which it was put, and the relationships between politicians and propagandists.
This book gives a thorough account of the electoral process at all
levels and in all branches of American government. The book is
particularly effective in placing current issues in the American
political arena in context, illustrated with much needed and
otherwise difficult to find information. In addition to a thorough
coverage of recent elections the book gives substantial account to
other important related themes. An examination of the historical
development of political campaigning over 200 years leads into a
study of the genealogy and current status of America's political
parties.
In this trailblazing book, social movements, the mainstream news media and public policy are tackled in order to arm readers with an "intellectual self-defense" of the reign of trillion-dollar-valued platform conglomerates, reality TV presidencies of the past and present, the pandemic and the Biden administration. Firmly situated at the intersection of journalism, activism and the deployment of power, the author places his analysis within an international context that further develops a critical paradigm, called the media dependence model (MDM). Featuring a foreword by Daniel and Noam Chomsky and a preface by Robert W. McChesney, the book offers a cutting-edge overview of the news media landscape both within the United States and globally. The MDM critically analyzes dichotomous patterns of mainstream press coverage of the #ClimateStrike, #FamiliesBelongTogether, #EvasionMasiva (Chile), #FightForHongKong, #RickyRenuncia (Puerto Rico) and #CancelRent movements and the pro-Trump #liberate resistance, contrasting them with social media and other historic movements. "Evergreen" topics such as immigration, climate change and net neutrality are explored in depth, along with media reforms and concrete policy solutions. The book straddles disciplines including media, policy and journalism studies, political economy and international and political communication. It is a must-read for scholars, students, policy advisers, media makers, social media enthusiasts, grassroots activists, NGOs and concerned citizens alike.
Each of the past few election cycles has featured at least one instance of "primarying," a challenge to an incumbent on the grounds that he or she is not sufficiently partisan. For many observers, such races signify an increasingly polarized electorate and an increasing threat to moderates of both parties. In "Getting Primaried," Robert G. Boatright shows that primary challenges are not becoming more frequent; they wax and wane in accordance with partisan turnover in Congress. The recent rise of primarying corresponds to the rise of national fundraising bases and new types of partisan organizations supporting candidates around the country. National fundraising efforts and interest group-supported primary challenges have garnered media attention disproportionate to their success in winning elections. Such challenges can work only if groups focus on a small number of incumbents. "Getting Primaried" makes several key contributions to congressional scholarship. It presents a history of congressional primary challenges over the past forty years, measuring the frequency of competitive challenges and distinguishing among types of challenges. It provides a correction to accounts of the link between primary competition and political polarization. Further, this study offers a new theoretical understanding of the role of interest groups in congressional elections.
In this era of pervasive automation, Mark Andrejevic provides an original framework for tracing the logical trajectory of automated media and their social, political, and cultural consequences. This book explores the cascading logic of automation, which develops from the information collection process through to data processing and, finally, automated decision making. It argues that pervasive digital monitoring combines with algorithmic decision making and machine learning to create new forms of power and control that pose challenges to democratic forms of accountability and individual autonomy alike. Andrejevic provides an overview of the implications of these developments for the fate of human experience, describing the "bias of automation" through the logics of pre-emption, operationalism, and "framelessness." Automated Media is a fascinating and groundbreaking new volume: a must-read for students and researchers of critical media studies interested in the intersections of media, technology, and the digital economy.
Hailed by many as a game-changer in political communication, Twitter has made its way into election campaigns all around the world. The European Parliamentary elections, taking place simultaneously in 28 countries, give us a unique comparative vision of the way the tool is used by candidates in different national contexts. This volume is the fruit of a research project bringing together scholars from 6 countries, specialised in communication science, media studies, linguistics and computer science. It seeks to characterise the way Twitter was used during the 2014 European election campaign, providing insights into communication styles and strategies observed in different languages and outlining methodological solutions for collecting and analysing political tweets in an electoral context.
In this short introduction, David J. Gunkel examines the shifting world of artificial intelligence, mapping it onto everyday twenty-first century life and probing the consequences of this ever-growing industry and movement. The book investigates the significance and consequences of the robot invasion in an effort to map the increasingly complicated social terrain of the twenty-first century. Whether we recognize it as such or not, we are in the midst of a robot invasion. What matters most in the face of this machine incursion is not resistance, but how we decide to make sense of and respond to the social opportunities and challenges that autonomous machines make available. How to Survive a Robot Invasion is a fascinating and accessible volume for students and researchers of new media, philosophy of technology, and their many related fields. It aims both to assist readers' efforts to understand a changing world and to provide readers with the critical insight necessary for grappling with our science fiction-like future.
In this era of pervasive automation, Mark Andrejevic provides an original framework for tracing the logical trajectory of automated media and their social, political, and cultural consequences. This book explores the cascading logic of automation, which develops from the information collection process through to data processing and, finally, automated decision making. It argues that pervasive digital monitoring combines with algorithmic decision making and machine learning to create new forms of power and control that pose challenges to democratic forms of accountability and individual autonomy alike. Andrejevic provides an overview of the implications of these developments for the fate of human experience, describing the "bias of automation" through the logics of pre-emption, operationalism, and "framelessness." Automated Media is a fascinating and groundbreaking new volume: a must-read for students and researchers of critical media studies interested in the intersections of media, technology, and the digital economy.
In this book, Martin Tolchin describes his journey from New York Times copy boy to White House correspondent, and as founder of The Hill and co-founder of Politico. He tells of the talented and eccentric colleagues he encountered en route, and the conflicts and tensions that beset him during his 40-year news career. Along the way, he tracks the evolution of political journalism from mostly all-male, smoke-filled newsrooms to the high-tech world of the 24/7 news cycle. As a local reporter in New York City, Tolchin saw his articles change public policy and re-direct millions of dollars in public funds. Nationally, Tolchin reported on some of the country's most important political leaders, including Ronald Reagan, Jimmy Carter, and Tip O'Neill, among many others. As a Washington correspondent he was involved in Iran Contra, the Anita Hill hearings on the nomination of Justice Clarence Thomas, and Washington's response to the New York City financial crisis. Mr. Tolchin writes with extraordinary candor and optimism. His story is one that will inform and inspire students, scholars, and general readers in an era in which fake news has sometimes overtaken legitimate reporting. He believes in the power of a free press to guard and guide free people.
In politics, money is often the name of the game. Politicians enrich themselves while in office, spend campaign money to finance their re-election, and accept lucrative 'golden parachute' jobs after leaving office. Money in Politics argues that these different forms of capital are part of a common system and should be analyzed in a single framework. The book advances a comparative theory that shows how self-enrichment, campaign spending, and golden parachute jobs are connected to each other. This theory explains when and how money enters politics, ultimately illuminating that a change in one form affects the other types and revealing the consequences this has for democracy. The book uses a wide range of evidence from countries around the world, including causally identified quantitative studies, qualitative cross-national comparisons, and original survey experiments. Enlightening and instructive, this book shows that we can only fully comprehend the role of money in politics when we view it as a common system to be analyzed and critiqued.
Proposing a novel approach to understanding the contemporary political landscape, Akram draws on the work of Pierre Bourdieu and Margaret Archer on agency and argues the need for an in-depth engagement with concepts of agency to improve the reach and scope of political analysis. Is the way that people engage with politics changing? If so, how well-equipped are we to document and explain the extent and range of the ways in which people are engaging in politics today? This book tackles these questions through a blend of theoretical reflection and empirical research, shedding new light on the relationship between arena and process definitions of politics, and how the social relates to the political. Hitherto unexplored features of agency such as the unconscious and the internal political conversation are shown to be critical in exploring how people mobilise today and how they make sense of their political engagement. Two in-depth case studies of the internal political conversations that individuals hold as well as an analysis of the 2011 UK riots are presented. Making a case for the role of self-expression in politics, this book will be of use for graduates and scholars interested in British politics, political theory, social theory, political sociology, the theory and practice of political engagement and political behaviour.
This book examines the ways in which political discourses of crisis and 'newness' are (re)produced, circulated, naturalised, received and contested in Post-Mugabe Zimbabwe. Going beyond the ordinariness of conventional political, human and social science methods, the book offers new and engaging multi-disciplinary approaches that treat discourse and language as important sites to encounter the politics of contested representations of the Zimbabwean crisis in the wake of the 2017 coup. The book centres discourse on new approaches to contestations around the discursive framing of various aspects of the socio-economic and political crisis related to significant political changes in Zimbabwe post-2017. Contributors in this volume, most of whom experienced the complex transition first-hand, examine some of the ways in which language functions as a socio-cultural and political mechanism for creating imaginaries, circulating, defending and contesting conceptions, visions, perceptions and knowledges of the post-Mugabe turn in the Zimbabwean crisis and its management by the "New Dispensation". This book will be of interest to scholars of African studies, postcolonial studies, language/discourse studies, African politics and culture.
This book examines the ways in which the media, including film, television, social media, and gaming, has constructed and sustained a narrative of white supremacy that has entered mainstream American discourse The book is relevant and timely, in the aftermath of Trump's 2016 election, and the 2021 United States Capitol attack It engages with well known and popular Hollywood movies and American TV shows, such as The Best of Enemies, BlacKkKlansman, Knives Out, Green Book, American Sniper and The Handmaid's Tale With chapters by today's preeminent critical race scholars, the book looks in particular at the ways media institutions have circulated white supremacist ideology across a wide range of platforms and texts that have had significant impact on shaping the global North's current polarized and racialized social and political landscape The book systematically scrutinises every media platform and provides readers with an understanding of the ways in which media has provided institutional support for white supremacist ideology The book presents readers with the means to examine and analyse the persistence of these narratives within our racial discourse, thus offering the necessary knowledge to challenge and transform these racially divisive and destructive narratives The book will be of interest not only to scholars working in critical race studies and popular culture in the United States, but to those working in the fields of Film and Television Studies, Sociology, Geography, Communication and Media Studies, Cultural Studies, American Studies, Popular Culture, and Media Studies
Emma Goldman's Supreme Court appeal occurred during a transitional point for First Amendment law, as justices began incorporating arguments related to free expression into decisions on espionage and sedition cases. This project analyzes the communications that led to her arrest-writings in Mother Earth, a mass-mailed manifesto, and speeches related to compulsory military service during World War I-as well as the ensuing legal proceedings and media coverage. The authors place Goldman's Supreme Court appeal in the context of the more famous Schenck and Abrams trials to demonstrate her place in First Amendment history while providing insight into wartime censorship and the attitude of the mainstream press toward radical speech.
-Accessible core textbook for undergraduate courses in persuasive communication with wide-ranging coverage of subdisciplines and professional applications -Provides unique coverage of persuasion in the contexts of health, business, and social advocacy -Accessible style and frequent applications to real-world situations makes this the ideal text for students in professional programs and community colleges -Companion website includes PowerPoint slides, web links, and instructor's manual with sample exercises and questions
This book critiques the contemporary recourse to transparency in law and policy. This is, ostensibly, the information age. At the heart of the societal shift toward digitalisation is the call for transparency and the liberalisation of information and data. Yet, with the recent rise of concerns such as 'fake news', post-truth and misinformation, where the policy responses to all these phenomena has been a petition for even greater transparency, it becomes imperative to critically reflect on what this dominant idea means, whom it serves, and what the effects are of its power. In response, this book provides the first sustained critique of the concept of transparency in law and policy. It offers a concise overview of transparency in law and policy around the world, and critiques how this concept works discursively to delimit other forms of governance, other ways of knowing and other realities. It draws on the work of Michel Foucault on discourse, archaeology and genealogy, together with later Foucaultian scholars, including Gayatri Chakravorty Spivak and Judith Butler, as a theoretical framework for challenging and thinking anew the history and understanding of what has become one of the most popular buzzwords of 21st century law and governance. At the intersection of law and governance, this book will be of considerable interest to those working in these fields; but also to those engaged in other interdisciplinary areas, including society and technology, the digital humanities, technology laws and policy, global law and policy, as well as the surveillance society.
A timely and relevant book, considering recent debates on how media and newspaper coverage inform and impact election outcomes This book provides a varied, thorough, and informative analysis of how newspapers covered the 2014 Scottish independence referendum in its critical final months The book provides a wealth of new observations and engages with the key themes and issues presented by a variety of newspaper outlets The book will be the first point of contact for readers interested in the subject, providing an overview which is meticulously researched, authoritative and engaging, offering broader insights in the areas of journalism, political communication, and media studies
This book uses decolonisation as a lens to interrogate political communication styles, performance, and practice in Africa and the diaspora. The book interrogates the theory and practice of political communication, using decolonial research methods to begin a process of self-reflexivity and the creation of a new approach to knowledge production about African political communication. In doing so, it explores political communication approaches that might until recently have been considered subversive or dissident: forms of political communication that served to challenge imposed western norms and to empower African citizens and their histories. Centring African scholarship, the book draws on case studies from across the continent, including Zimbabwe, South Africa, Nigeria and Ghana. This book will be of interest to students and scholars of politics, media and communication in Africa. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781003111962, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources - Foucault's work on governmentality, political economy, liberalism, mass psychology, and history - to mount a genealogical challenge to two commonplaces about propaganda. First, modern propaganda did not originate in the state and was never primarily located in the state; instead, it began and flourished as a for-profit service for businesses. Further, propaganda is not focused on public beliefs and does not operate mainly through lies and deceit; propaganda is an apparatus of government that aims to create the publics that will freely undertake the conduct its clients' desire. Businesses have used propaganda since the early twentieth century to construct the laboring, consuming, and voting publics that they needed to secure and grow their operations. Over that time, corporations have become the most numerous and well-funded apparatuses of government in the West, operating privately and without democratic accountability. Wimberly explains why liberal strategies of resistance have failed and a new focus on creating mass subjectivity through democratic means is essential to countering propaganda. This book offers a sophisticated analysis that will be of interest to scholars and advanced students working in social and political philosophy, Continental philosophy, political communication, the history of capitalism, and the history of public relations. |
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