Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. New Features and benefits of the third edition: Fully updated throughout with new research on emerging practices in the field and ethical implications such as the use of big data, authenticity and the limitations of voters as consumers in light of Brexit; A new employability section on political marketing in the workplace; Extensive pedagogical features including new peer-reviewed case studies, democratic debates, and fully updated practitioner perspectives, best practice guides, and class discussion points and assessments. Led by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics.

Communication defines political representation. At the core of the representational relationship lies the interaction between principal and agent; the quality of this relationship is predicated upon the accessibility of effective channels of communication between the constituent and representative. Over the past decade, congressional websites have become the primary way constituents communicate with their members and a prominent place for members to communicate with constituents. Yet, as we move toward the third decade of the 21st century, little work has systematically analyzed this forum as a distinct representational space. In this book, Jocelyn Evans and Jessica Hayden offer a fresh, timely, and mixed-methods approach for understanding how the emergence of virtual offices has changed the representational relationship between constituents and members of Congress. Utilizing strong theoretical foundations, a broad historical perspective, elite interviews, and rich original datasets, Evans and Hayden present evidence that virtual offices operate as a distinct representational space, and they demonstrate that their use has resulted in unprecedented and ill-understood changes in representational behavior. Congressional Communication in the Digital Age contributes to the scholarship on representation theory and its application to the contemporary Congress. It is valuable reading for students and researchers interested in American politics, political communication, and legislative politics.

For the European Union of the 21st century, the search for sustainable prosperity and stability includes the challenge of reconciling democratic ideals and practices with the construction of a European constitutional order. From the 2001 Laeken Summit to the 2009 Lisbon Treaty and beyond EU leaders have repeatedly set out to bring citizens closer to EU governance by making it more democratic and effective yet several national ratification referendums have shown that publics are divided about whether and why to endorse or veto complex EU reform packages imposed from the top down. Despite these limitations people do effectively engage in the making of a European polity. By initiating national court proceedings active citizens are promoting fundamental European rights in Member States' practices. As party members they contribute to shaping mass media communication about, and national publics' understanding of, European political alternatives. As civil society activists citizens help build social networks for contesting certain EU reforms or advocating others. Last but not least, as voters in national and European elections they choose between competing party visions, and national parliamentary stances regarding the role of democratic citizenship. This original contribution to the debate about democratic citizenship vis-A -vis the challenges of economic globalization and European political integration presents critical explorations of different fields of direct, representative, participatory and deliberative democratic citizenship practices that affect the transformation of Europe.

Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player. The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving cars. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital. Alphabet: The Becoming of Google is a compelling dive into the sometimes inscrutable world of Google, ideal for students, scholars, and researchers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet.

The empirical starting point for anyone who wants to understand political cleavages in the democratic world, based on a unique dataset covering fifty countries since World War II. Who votes for whom and why? Why has growing inequality in many parts of the world not led to renewed class-based conflicts, seeming instead to have come with the emergence of new divides over identity and integration? News analysts, scholars, and citizens interested in exploring those questions inevitably lack relevant data, in particular the kinds of data that establish historical and international context. Political Cleavages and Social Inequalities provides the missing empirical background, collecting and examining a treasure trove of information on the dynamics of polarization in modern democracies. The chapters draw on a unique set of surveys conducted between 1948 and 2020 in fifty countries on five continents, analyzing the links between voters' political preferences and socioeconomic characteristics, such as income, education, wealth, occupation, religion, ethnicity, age, and gender. This analysis sheds new light on how political movements succeed in coalescing multiple interests and identities in contemporary democracies. It also helps us understand the conditions under which conflicts over inequality become politically salient, as well as the similarities and constraints of voters supporting ethnonationalist politicians like Narendra Modi, Jair Bolsonaro, Marine Le Pen, and Donald Trump. Bringing together cutting-edge data and historical analysis, editors Amory Gethin, Clara Martinez-Toledano, and Thomas Piketty offer a vital resource for understanding the voting patterns of the present and the likely sources of future political conflict.

This book studies the current paradox within the voting literature on campaign contributions and legislative voting behavior. Specifically, while journalists and observers believe that the contributions significantly influence congressional votes, empirical evidence compiled by political scientists has generally failed to identify a systematic linkage between the two. At the same time, the amount of money contributed by interest groups is increasing and polls indicate that the public is becoming more cynical about the process.

Studies of election campaigns have shown an increased employment of websites, weblog tools, email, and social media by political campaigners, as well as the use of similar platforms by citizens to find information, communicate about elections or engage more generally in political issues. This comprehensive volume explores the ways in which social media is used on the one hand as a campaigning tool, and on the other, by local citizens. It aims to develop a more holistic and Eurocentric research agenda by capturing both supply and demand practices at the European level. The authors employ both single and multination case studies, furthering debates on how political actors and voters embrace the new information and communication environment, in what ways, and for what purposes. The book offers new perspectives on social media campaigning within European democracies, thereby contributing to a more global and comprehensive understanding of how campaigning is affected, and might be enhanced, by developing an interactive digital strategy. This book will be of great interest to students of both politics and media studies. It was originally published as a special issue of the Journal of Information Technology & Politics.

A poll as recently as 2000 revealed that a third of the population thinks "there are general characteristics about women that make them less qualified to serve as president." As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. "Gender and Candidate Communication "digs deep into the campaigns of the last decade sifting through thousands of ads, websites, and newspaper articles to find out how successful candidates have been in breaking down these gender stereotypes. Among their findings are that female candidates dress more formally, smile more, act "tougher" when they can, and prefer scare tactics to aggressive attack ads.
"Gender and Candidate" "Communication" also presents the most comprehensive, systematic method yet for identifying and understanding self-presentation strategies on the web. The internet may be the medium of the future, but Bystrom has found that coverage on the web tends to draw even more heavily on old stereotypes. No close observer of campaigns, gender, or the internet will be able to ignore their findings.

How does a re-election campaign affect the way a President makes policy? How does already being in the White House affect the way a candidate campaigns? Presidents as Candidates compares eight re-election campaigns from Eisenhower to Clinton, identifying all the differences and similarities. With the 2004 campaign to unset George W. Bush already underway, this book will be an essential part of any politico's electoral library.

A cutting-edge contribution to the aesthetic turn in international relations scholarship, this book exposes the role of poetic techniques in constituting the reality of international politics. It has two symmetrical goals: to illuminate the nonempirical fictions of factual international relations literature, and to highlight the real factual inspirations and implications of contemporary international relations fiction. Employing narrative theory developed by Hayden White, the author examines factual and fictional accounts of world affairs ranging from the anarchy narrative, central to mainstream international relations research, to novels by Don DeLillo and Milan Kundera. Chapters analyzing factual literature flesh out its unacknowledged inventions, while those dedicated to fiction explain its political roots and agenda. Throughout, the distinction between factual and fictional representations of international relations breaks down. Social-scientific narratives emerge as exercises in rhetoric: the art and politics of persuasion through language. Artistic narratives surface as real pedagogical lessons and exercises in political activism. The volume challenges the autonomy of academic international relations as an exclusive purveyor of serious knowledge about world affairs and calls for active engagement with literary art. It will be of interest to scholars of International Relations, Political Theory, Historiography, Cultural Theory, and Literary Studies and Criticism.

Bringing together a body of related research which has recently developed in Critical Discourse Analysis, this book is the first to address the role of perspective in socio-political discourse. Specifically, the contributions to this volume seek to explore, from a cognitive standpoint, the way in which perspective functions in three dimensions - space, time, and evaluation - to enact ideology and persuasion. A range of discourse genres are analysed, including political discourse, media discourse, and songs used as political tools. Starting from the contention that discourse processing relies on the same mechanisms that support our understanding and experience of space, the book finds a recurrent theme in the way in which perspectival concepts like distance and focus, prompted by linguistic signs, feature in our discursively constructed knowledge of social and political realities. By highlighting the complex nature of perspective-taking in ideological discourse, the volume sets the agenda for further research in this area. The book will appeal to linguists, discourse analysts, media scholars, and political scientists, and all who are interested in the relationship between language and cognition in the socio-political domain. This book was originally published as a special issue of Critical Discourse Studies.

This book tells the story of how the news media can help the inattentive members of the public become better educated and knowledgeable 'economic citizens'. The authors argue that changes in the economy, journalism and consumer culture have made economic news more visible, more mainstream and more accessible. They show how economic news not only affects economic perceptions, but also interest in the economy, knowledge about the economy, and economic voting. Relying on statistical analyses, the book provides a comprehensive and systematic study of the effects of economic news.

Focusing on contexts of accelerated economic and political reform, this volume critically examines the role of slogans in the contemporary projects of populist mobilization, neoliberal governance, and civic subversion. Bringing together a collection of ethnographic studies from Greece, Slovakia, Poland, Abu Dhabi, Peru, and China, the contributors analyze the way in which slogans both convey and contest the values and norms that lie at the core of hegemonic political economic projects and ideologies.

In early 1944, with the outcome of World War II by no means certain, many in the United States felt that FDR, as wartime Commander-in-Chief, was an indispensable part of prosecuting the war to a victorious conclusion. Yet although only 62, Roosevelt was mortally ill with congestive heart disease - a fact that was carefully shielded from the American public prior to the election of 1944. In a media environment where we get more details about politicians' health than we sometimes prefer, it is hard to imagine how a paper as authoriative as The New York Times could describe FDR's death as "sudden and unexpected" on its front page. Dr. Hugh Evans looks at the issue of Roosevelt's health not only from a medical ethics perspective, but also with a keen eye for the political and media considerations that led to the decision to run and not disclose the extent of Roosevelt's illness.

Campaign Finance Reform and the Future of the Democratic Party offers a new interpretation of the dynamics of the American political system. Focusing on the decline of the Democratic Party, Schneider explains how campaign finance reform would help Democrats to reverse the decades-long decline in their voter base by funding popular programs. The constant chase for campaign cash has forced Democratic politicians to concentrate on the needs of myriad special interest groups, scattering their attention across a number small issues of limited interest to most citizens. Schneider argues that this keeps them from uniting behind the kinds of broad, widely supported progressive plans that have always energized the Democratic base and won over support from middle and working class voters.

In politics, money is often the name of the game. Politicians enrich themselves while in office, spend campaign money to finance their re-election, and accept lucrative 'golden parachute' jobs after leaving office. Money in Politics argues that these different forms of capital are part of a common system and should be analyzed in a single framework. The book advances a comparative theory that shows how self-enrichment, campaign spending, and golden parachute jobs are connected to each other. This theory explains when and how money enters politics, ultimately illuminating that a change in one form affects the other types and revealing the consequences this has for democracy. The book uses a wide range of evidence from countries around the world, including causally identified quantitative studies, qualitative cross-national comparisons, and original survey experiments. Enlightening and instructive, this book shows that we can only fully comprehend the role of money in politics when we view it as a common system to be analyzed and critiqued.

Europe and World Society offers a distinctive critical approach to understanding European transformations, exploring both the progress and limitations of integration on various key policy areas such as agricultural policy, education reform, migration, and external relations, as well as the relationship between European regionalism and globalization. Due to its innovative theoretical framework, based on macro perspectives including 'World Polity Theory', developed by Stanford sociologist John W. Meyer, this collection contributes to both the recent 'sociological turn' in European studies, and to the constructivist critiques of rational choice accounts of modern Europe. At a time when the European integration project has been severely challenged by multiple economic, political, and social crises, this book offers a timely, global perspective that sheds light on the dynamism and multiplicity of the actors, discourses, and processes which underlie contemporary Europe. The book's distinctive global approach allows it to move the debate beyond state- and EU-centrism, and establish the 'missing link' between Europe and its global context. This book was published as a special issue of the Journal of Contemporary European Studies.

The horror of the Holocaust lies not only in its brutality but in its scale and logistics; it depended upon the machinery and logic of a rational, industrialised, and empirically organised modern society. The central thesis of this book is that Art Spiegelman's comics all identify deeply-rooted madness in post-Enlightenment society. Spiegelman maintains, in other words, that the Holocaust was not an aberration, but an inevitable consequence of modernisation. In service of this argument, Smith offers a reading of Spiegelman's comics, with a particular focus on his three main collections: Breakdowns (1977 and 2008), Maus (1980 and 1991), and In the Shadow of No Towers (2004). He draws upon a taxonomy of terms from comic book scholarship, attempts to theorize madness (including literary portrayals of trauma), and critical works on Holocaust literature.

In this book, Ian Taylor examines how a social movement, the anti-Iraq War movement in the UK, engaged with the media as a part of their campaigning against the invasion and occupation of Iraq. Moving beyond content analysis to draw upon interviews with locally based journalists and activists, Taylor examines how locally based anti-war groups engaged with their local press, as well as how those groups were reported on by the local press in their respective areas. In the process of exploring these ideas, the book takes on questions like: How did local journalists assess the legitimacy of the anti-war movement? How, why, and to what extent did opponents of the war pursue local press coverage? What bearing did the social composition of the movement have on the way they set about engaging with the media? How did the local press handle the controversy surrounding opposition to military action against Iraq? Media Relations of the Anti-War Movement makes a unique contribution to research on the interactions between social movements and the media and plugs a major gap in the literature on the Iraq War and the media.

Having information is key for most political decisions - both for decision-makers and societal actors. This is especially crucial in democratic countries where external stakeholders are invited to participate in decision-making pro- cesses. Assuming that every actor that gets involved in decision-making processes has a particular lobbying goal, there is a heterogeneous set of actors competing against each other to provide information to the decision-makers. This competition leads some stakeholders to be more successful in achieving their goals than others. Frames, and the framing of information, play an important role in such lobbying success. In this book, Daniel Rasch questions whether and, if so, how, information impacts lobbying success and shows how various actors perform in three instances of European decision-making. He does so by combining findings from a qualitative content analysis with the results of a cross-case analysis using the quantified qualitative data. The new dataset contains a representative sample of over 200 position papers from EU level and national consultations, press releases and evidence from national stakeholders in Germany, Sweden and the United Kingdom. Lobbying Success in the European Union effectively bridges research on interest mediation and framing studies, and offers a new model for measuring stakeholders' success. This new and pragmatic approach to study lobbying success using a traceable and easy to use instrument can be adapted to any policy analysis and any issue.

This book collates a comprehensive range of fascinating essays by leading authors on film from across the Muslim world. Responding to political and theoretical misconceptions about Islam and Muslim culture, it covers North African, Arab and Asian cinemas in a rich series of industry histories, single film studies and detailed analyses of celebrated directors. Cinema in Muslim Societies is innovative and timely in its explicit engagement with vexing questions of Islamic aesthetics, political activism, socialism and the role of women in Muslim contexts. The authors explore a wide variety of topics, from cinematic art and poetry to religious identity and pornography. Debated extensively at a programme of public talks and screenings at the Institute of Contemporary Arts in London in 2011, this volume remains supremely relevant in a world of polarising identities and political violence engulfing Muslim societies and the West. This book was originally published as a special issue of Third Text.

Originally published in 1985. One of the most distinguished editors in the history of British journalism, J. L. Garvin created the Sunday newspaper as we now know it. His career at the Observer spanned the golden age of the British press when newspapers had a powerful influence on political affairs. Like the other great editors of the first half of the twentieth century Garvin clashed with his proprietors. He liked to contrast 'Responsible Editorship' with 'Austensible Editorship' where the editor took his political orders from the owners. He passionately believed that the readers of any newspaper worth buying had a right to know what the editor himself thought about any important matter. This was the essence of an implied contract, the basis of trust between paper and the reader. It was Garvin's energy and integrity which transformed the Observer into a major force in the British press so that long before his death most respectable middle class families would have hesitated to admit they had not seen the Observer. This first substantial biography of Garvin of the Observer will be of interest to all students of modern political history and of the press in contemporary society.

Cyberactivism already has a rich history, but over the past decade the participatory web-with its de-centralized information/media sharing, portability, storage capacity, and user-generated content-has reshaped political and social change. Cyberactivism on the Participatory Web examines the impact of these new technologies on political organizing and protest across the political spectrum, from the Arab Spring to artists to far-right groups. Linking new information and communication technologies to possibilities for solidarity and action-as well as surveillance and control-in a context of global capital flow, war, and environmental crisis, the contributors to this volume provide nuanced analyses of the dramatic transformations in media, citizenship, and social movements taking place today.

In an effort to make sense of war beyond the battlefield in studying the wars that were captured under the rubric of the "War on Terror", this special issue book seeks to explore the complex spatial relationships between war and the spaces that one is not used to thinking of as the battlefield. It focuses on the conflicts that still animate the spaces and places where violence has been launched and that the war has not left untouched. In focusing on war beyond the battlefield, it is not that the battlefield as the place where war is waged has gone in smoke or has borne out of importance, it is rather the case that the battlefield has been dis-placed, re-designed, re-shaped and rethought through new spatializing practices of warfare. These new spaces of war - new in the sense that they are not traditionally thought of as spaces where war takes place or is brought to - are television screens, cellular phones and bandwidth, George W. Bush's ranch in Crawford, Texas, videogames, popular culture sites, news media, blogs, and so on. These spaces of war beyond the battlefield are crucial to understanding what goes on the battlefield, in Iraq, Afghanistan, or in other fronts of the War on Terror (such as the homeland) - to understand how terror has globally been waged beyond the battlefield. This book was originally published as a special issue of Geopolitics.

In recent years, the US fake news program The Daily Show with Jon Stewart has become a surprisingly important source of information, conversation, and commentary about public affairs. Perhaps more surprisingly, so-called 'fake news' is now a truly global phenomenon, with various forms of news parody and political satire programming appearing throughout the world. This collection of innovative chapters takes a close and critical look at global news parody from a wide range of countries including the USA and the UK, Italy and France, Hungary and Romania, Israel and Palestine, Iran and India, Australia, Germany, and Denmark. Traversing a range of national cultures, political systems, and programming forms, News Parody and Political Satire Across the Globe offers insight into the central and perhaps controversial role that news parody has come to play in the world, and explores the multiple forces that enable and constrain its performance. It will help readers to better understand the intersections of journalism, politics, and comedy as they take shape across the globe in a variety of political and media systems. This book was originally published as a special issue of the journal Popular Communication.