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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
Written by a leading team of internationally distinguished political communication scholars, this book offers the most comprehensive account on comparative political communication research in the context of European Parliamentary elections to date. Divided into four sections, experts begin by tracing the historical and political background of European Parliamentary elections, paying close attention to trends in turnout and the changing institutional role of the European Parliament (EP). Focusing mainly on the 2009 elections and using original data throughout, the next two sections are devoted to campaign communication strategies and the overall media coverage of EP elections in both established and newly-accessioned members of the European Union. The concluding section focuses on the macro- and micro-level effects of European parliamentary campaigns in a comparative perspective to illustrate how campaign strategies and media coverage were received by voters in EU member states. This insightful account on the interaction between political actors, the media, and voters allows readers to develop a global understanding of political and media system interdependencies and on comparative political communication research more generally. Essential reading to students and scholars in political science, media studies, European politics, and political communication, as well as policy makers within the European Union.
Conservative Political Communication examines the evolution of appeals, media, and tactics in right-wing media and political communication, tracking trends and shifts from the early days of contemporary conservatism in the 1950s to the Trump administration. The chapters in this edited volume feature the work of senior and junior scholars from the fields of communication, journalism, and political science employing content analytic, experimental, survey, historical, and rhetorical research methodologies. Analyses of the rise of the 24-hour news cycle, the range of partisan news sources, and the role of social media algorithms in political campaigns yield insights for our media and information ecosystems. A key theme across these chapters is how right-wing channels and communications help and hinder partisan fragmentation, a condition whereby novice elected officials create personal conservative brands, appeal to the base through partisan media, and complicate senior leadership's ability to engage in bargaining, compromise, and deal-making. This volume interrogates conservative media and messaging to track where these processes came from, how they functioned in the 2016 U.S. presidential campaign, and where they may be going in the future. This book will interest scholars and upper-level students of political communication, media and politics, and political science, as well as readers invested in today's political media landscape in the United States.
This is the first integrated theory-to-practice text on marketing's role in the political process. It
his is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market
Using a case study approach, Celebrities in American Elections contends that celebrities have the talent, fame, and resources to succeed in electoral politics. These factors account for the electoral victories of Ronald Reagan, Clint Eastwood, Fred Grandy, Sonny Bono, Jesse Ventura, Arnold Schwarzenegger, Al Franken, and Donald Trump. However, the author argues that these items are insufficient without a favorable political environment; as many celebrities have lost elections as have won them. They lose because their persona does not match the politics of their time, or they represent the minority party in a one party dominated district or state, or they advocate for unpopular policies. Among those that won, nearly half were elected by a plurality - not a majority - of voters. This does not suggest overwhelming public support for celebrity candidates despite their many advantages. With a few exceptions, celebrities that won tended to also win the fundraising battle, while celebrities that lost tended to raise less than their opponent - the normal laws of politics still apply. The celebrity factor, while helpful, does not fully explain why celebrities win or lose elections.
The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. Political Campaigning, Elections and the Internet contextualises the US Presidential campaign of 2008 within three other contests: France 2007; Germany 2009; and the UK 2010. In offering a comparative history of the use of the Internet as an election tool, the authors are able to test the optimistic view that the Internet is transforming elections while also mapping the role the Internet plays and performs for parties and candidates. Lilleker and Jackson offer in-depth analysis demonstrating how interactive Web 2.0 online tools, including weblogs, social networking sites and file-sharing sites, are utilised and evaluate the role of these tools in the marketing and branding of parties and candidates. Examining the interactivity between candidate, party, and voter, this important book will be of strong interest to students and scholars of political science, elections, international relations and political communication. It will be of value to those within public relations, marketing and related communication and media programmes.
This book assesses the key definitions, forms, contexts and impacts of terrorist activity on the arts in the modern era, using historical and contemporary perspectives. Its empirical case studies include theatre, literature, music, visual art, mass media, film and the mores of 'ordinary life.' While its immediate reflective context is Islamic fundamentalist terrorism, the book reviews a broader range of definitions and counter-definitions of 'terrorism', 'state terrorism' and 'states of terror,' examining uses of the terms through a series of comparative analyses. Chapters focus on the intersection of these definitional questions with heuristic analysis of art forms, cultural activities and their socio-historical contexts. This book will be of interest to scholars in art history, terrorism, politics and the media, and visual culture.
Modern Art in Cold War Beirut: Drawing Alliances examines the entangled histories of modern art and international politics during the decades of the 1950s and 1960s. Positing the Cold War as a globalized conflict, fraught with different political ideologies and intercultural exchanges, this study asks how these historical circumstances shaped local debates in Beirut over artistic pedagogy, the social role of the artist, the aesthetics of form, and, ultimately, the development of a national art. Drawing on a range of archival material and taking an interdisciplinary approach, Sarah Rogers argues that the genealogies of modern art can never be understood as isolated, national histories, but rather that they participate in an ever contingent global modernism. This book will be of particular interest to scholars in art history, Cold War studies, and Middle East studies.
The social sciences have seen a substantial increase in comparative and multi-sited ethnographic projects over the last three decades. Yet, at present, researchers seeking to design comparative field projects have few scholarly works detailing how comparison is conducted in divergent ethnographic approaches. In Beyond the Case, Corey M. Abramson and Neil Gong have gathered together several experts in field research to address these issues by showing how practitioners employing contemporary iterations of ethnographic traditions such as phenomenology, grounded theory, positivism, and interpretivism, use comparison in their works. The contributors connect the long history of comparative (and anti-comparative) ethnographic approaches to their contemporary uses. By honing in on how ethnographers render sites, groups, or cases analytically commensurable and comparable, Beyond the Case offers a new lens for examining the assumptions, payoffs, and potential drawbacks of different forms of comparative ethnography.
European politicians often speak of their efforts to 'manage globalization.' At one level, this is merely a rhetorical device to make globalization more palatable to citizens and prove that policy-makers are still firmly in control of their country's fate. This volume argues that the advocacy of managed globalization goes beyond rhetoric and actually has been a primary driver of major European Union (EU) policies in the past twenty years. The EU has indeed tried to manage globalization through the use of five major mechanisms: 1) expanding policy scope; 2) exercising regulatory influence; 3) empowering international institutions; 4) enlarging the territorial sphere of EU influence; and 5) redistributing the costs of globalization. These mechanisms are neither entirely novel, nor are they always effective but they provide the contours of an approach to globalization that is neither ad hoc deregulation, nor old-style economic protectionism. The recent financial crisis may have seemed initially to vindicate the European efforts to manage globalization, but it also represented the limits of such efforts without the full participation of the US and China. The EU cannot rig the game of globalization, but it can try to provide predictability, oversight, and regularity with rules that accommodate European interests. This book was based on a special issue of Journal of European Public Policy.
Through a focus on media and political discourses both before and after the UK 2016 EU Referendum, this volume provides a set of comprehensive, empirically based analyses of Brexit as a social and political crisis. The book explores a variety of context-dependent, ideologically driven, social, political, and economic imaginaries that have been attached to the idea/concept of Brexit in the UK and internationally. The volume's wider contribution has three dimensions. First, it provides evidence of how the Brexit referendum debate and its immediate reactions were discursively framed and made sense of by a variety of social and political actors and through different media. Second, the contributors show how such discourses were reflexive of the wider path-dependent historical and political processes which have been instrumental in pre-defining the key pathways along which Brexit has been articulated. Third, the book identifies key patterns of national and international framing in order to discover the key, recurrent discursive trajectories in the ongoing process of Brexit - including after UK's formal departure from the EU in January 2020 - while putting forward an agenda for its further, in depth and systematic analysis in, in particular, politics and the media. The chapters in this book were originally published as a special issue of Critical Discourse Studies.
This book examines the 'European refugee crisis', offering an in-depth comparative analysis of how public attitudes towards refugees and humanitarian dispositions are shaped by political news coverage. An international team of authors address the role of the media in contesting solidarity towards refugees from a variety of disciplinary perspectives. Focusing on the public sphere, the book follows the assumption that solidarity is a social value, political concept and legal principle that is discursively constructed in public contentions. The analysis refers systematically and comparatively to eight European countries, namely, Denmark, France, Germany, Greece, Italy, Poland, Switzerland and the United Kingdom. Treatment of data is also original in the way it deals with variations of public spheres by combining a news media claims-making analysis with a social media reception analysis. In particular, the book highlights the prominent role of the mass media in shaping national and transnational solidarity, while exploring the readiness of the mass media to extend thick conceptions of solidarity to non-members. It proposes a research design for the comparative analysis of online news reception and considers the innovative potential of this method in relation to established public opinion research. The book is of particular interest for scholars who are interested in the fields of European solidarity, migration and refugees, contentious politics, while providing an approach that talks to scholars of journalism and political communication studies, as well as digital journalism and online news reception. The Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Studies of election campaigns have shown an increased employment of websites, weblog tools, email, and social media by political campaigners, as well as the use of similar platforms by citizens to find information, communicate about elections or engage more generally in political issues. This comprehensive volume explores the ways in which social media is used on the one hand as a campaigning tool, and on the other, by local citizens. It aims to develop a more holistic and Eurocentric research agenda by capturing both supply and demand practices at the European level. The authors employ both single and multination case studies, furthering debates on how political actors and voters embrace the new information and communication environment, in what ways, and for what purposes. The book offers new perspectives on social media campaigning within European democracies, thereby contributing to a more global and comprehensive understanding of how campaigning is affected, and might be enhanced, by developing an interactive digital strategy. This book will be of great interest to students of both politics and media studies. It was originally published as a special issue of the Journal of Information Technology & Politics.
Tropes of Intolerance is a Baedeker of bigotry, a short course on xenophobic racism and populist nationalism - both enduring threats to the social fabric of democratic societies. Each chapter is a self-contained commentary and a building block. In the first, the author considers the concepts of pride and prejudice and discusses patterns of discrimination and strategies of resistance. This is following by an illustrated consideration of the emblems of enmity - words, signs, symbols and other verbal and visual expressions of both chauvinism and intolerance. Linking the first two, the third chapter explores the nature of American Nativism and its contemporary expression. This is followed by an assessment of the exploitation of anxiety among particularly vulnerable sectors of society by skillful, manipulative leaders and their agents and the exacerbation of social divisions by the use of stereotyping, stigmatizing, and labeling. Chapter Five, "Trumped Up," narrows the focus to the present day, the president himself, and his exacerbation of polarizing particularism. A sixth chapter examines two of the most malignant ideologies -- resurgent anti-Semitism and the rise of Islamophobia -- bringing readers full circle. In addition to a brief Coda and a glossary of key terms related to the principal topic, there is a post-election Afterword written in late November, 2020.
In the immediate aftermath of the global financial crisis of 2008, governments around the developed world coordinated policy moves to stimulate economic activity and avert a depression. In subsequent years, however, cuts to public expenditure, or austerity, have become the dominant narrative in public debate on economic policy. This unique collaboration between economists and linguists examines manifestations of the discourses of austerity as these have played out in media, policy and academic settings across Europe and the Americas. Adopting a critical perspective, it seeks to elucidate the discursive and argumentation strategies used to consolidate austerity as the dominant economic policy narrative of the twenty-first century.
The prominence of politically-themed entertainment is evident across the global media landscape. Given its popularity, it is important to gain a firm understanding of the mechanisms through which this diverse and multi-faceted content can generate democratic outcomes. In addition, it is essential to isolate and predict properly the strength of a given effect and the conditions under which a specific outcome will become evident. The works contained in this edited volume explore affect- and cognition-driven processes of influence, recognizing that humans are both emotional and rational beings. In addition, empirical evidence is offered to isolate and compare specific types of political entertainment media content (e.g., different types of satire) and citizens' proclivities for this content (e.g., a person's Affinity for Political Humor), in order to best understand the complex means by which entertainment media can generate political influence. Attention is also paid to expanding what can and should be defined as "political entertainment" media, which includes opinion-based political talk programming. The collection and its authors represent a global perspective to reflect the rise of political entertainment media as a global phenomenon. This book was originally published as a special issue of Mass Communication and Society.
This collection is concerned with two fundamental concepts of social science- power and emotion. Power permeates all human relationships and is constitutive of social, economic, and political life. It stands at the centre of social and political theorizing, and its study has enriched scholarship within a wide range of disciplines, including sociology, political science, philosophy, and anthropology. The conceptual cluster of emotion, by contrast, had a more troubled time within these same disciplines. However, since the 1970's and the advent of the 'emotional turn', there has been a widespread re-evaluation of emotion in and for our shared social existence and, today, emotions research is at forefront of contemporary social science. Yet, although both concepts are now widely seen as fundamental, research on these two phenomena has tended to run in parallel. This collection, featuring leading international scholars, seeks to unite and deploy both concepts, emotion and power, in a variety of ways, and on a diverse array of topics such as: education, organizations, social movements, politics, 'old' and 'new' media, rhetoric and in comparative intellectual history. The results are at the bleeding edge of scholarship on these concepts, and will make important reading for practitioners and students working in the sociology of emotions, social and political power, political sociology, organization studies, and for sociological and political theory more generally. This book was published as a special issue of the Journal of Political Power.
International relations as a discipline has largely ignored the role of religion in shaping international events. The growth of Islamist militancy, the increasing influence of the Christian Right on US foreign policy and George Bush's war on terror changed this for good. Now more than ever we need to analyze this change and consider how religion and the way it is represented affects international politics. Lee Marsden and Heather Savigny uniquely bring together some of the leading figures in the fields of politics and media, international relations and security, and international relations and religion, including freelance journalist and newspaper columnist Nick Cohen, the international authority on politics and religion Professor Jeffrey Haynes, and Professor Justin Lewis who has a number of BBC commissions under his belt. The volume offers a series of case studies reflecting on how the media covers religion as conflict within and between states. It challenges readers to critically examine how media reportage and commentary influences perceptions and responses to religion and security.
It was the best of elections; it was the worst of elections. The 2004 presidential contest mobilized a record number of voters, with 121 million Americans showing up at the polls. But in many eyes, the 2004 race also plumbed new depths. It was the most expensive presidential election in history, with a price tag of $2.2 billion. It was also marked by unprecedented negativity -for example, both George W. Bush and John Kerry came under fire for their activities during the Vietnam War, which ended three decades ago. In Vital Signs, David Dulio and Candice Nelson analyze the Bush and Kerry campaigns and use them as the springboard for a broader exploration of the current U.S. campaign system and its strengths and weaknesses. The book addresses four key issues: Who's in charge of modern campaigns? How effective are the key players? What role does money play? And are campaigns being conducted in an ethical manner? In answering these questions, Dulio and Nelson draw on a wide range of sources, including focus groups, interviews with campaign professionals, and a unique dataset based on multiple surveys of political consultants, party operatives, and the public. The culmination of the seven-year "Improving Campaign Conduct" project, Vital Signs should become an integral part of the debate about American campaigns and elections.
This book draws on a multi-method study of film and television narratives of global criminal networks to explore the links between audiovisual media, criminal networks and global audiences in the age of digital content distribution. Mapping out media representations of the ongoing war on drugs in Mexico and the United States, the author delves into the social, cultural and geopolitical impacts of distribution and consumption of these media. With a particular emphasis on the globalized Mexican cartels, this book investigates three areas - gender and racial representation in film and television, the digital distribution of content through the internet and streaming services such as Hulu and Netflix, and depictions of extreme violence in film, television and online spaces - to identify whether there are fundamental similarities and differences in how Hollywood productions reproduce stereotypes about race, gender and extreme violence. Some of the movies and television series analysed are Breaking Bad, Ozark, Weeds, Rambo: Last Blood, No Country for Old Men, Sicario and the Netflix series Narcos, Narcos: Mexico and El Chapo. Taking a unique interdisciplinary approach to the study of cartels in the media, this book will be of interest to students and scholars of media studies, film, television, security studies, Latin American and cultural studies.
The concept of networks and the techniques of social network analysis have each assumed increasing importance in social science in recent years, not least in relation to the analysis of collective action and particularly social movements. This timely collection offers a fascinating glimpse into the state of the art. Each chapter uses network analysis to tackle a different question regarding the nature and dynamics of social movement activity, and each reflects upon the advantages and limitations of the method for its purposes. The case studies focused upon are drawn from a variety of national contexts, both contemporary and historical, and both the methods used and the uses to which they are put are no less diverse. A must have book for anybody interested in social movement networks and contemporary ways of analysing them. This book was published as a special issue of Social Movement Studies.
Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnout and attitudes toward government? Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.
First published in 1999, this study will examine the nature of the difficulties in the UK, Belgium and Ireland and the accompanying need for parliamentary communication, setting that parliament within an institutional, historical and political EU context and examining its ability to mobilise popular support through the use of mass media.
?Bruce I. Newman tells us briskly, firmly what our instincts also tell us: We are mass marketing images rather than providing real leadership.? --Paul Simon, Former U.S. Senator, Public Policy Institute, Southern Illinois University ?Gatorade and Coke do it, so do candidates for high office?they manufacture images and manipulate reality to win our favor. In this insightful and compelling study, Bruce I. Newman demonstrates what politicians and interest groups are doing to us and what we need to do to strengthen our democracy.? --Dennis W. Johnson, Associate Dean, George Washington University ?Bruce Newman has written an incisive account of the role that marketing plays in contemporary politics. He argues persuasively that mass marketing techniques are profoundly changing and corroding American politics. His book provides an enlightful analysis of the ways in which marketers have transformed the presidential election.? --Richard M. Perloff, author of Political Communication: Politics, Press and Public in America ?This book is a must read for anyone concerned about the growing trend of sound bite over substance, willful manipulation of the media over honest engagement of the American Public.? --David Wilhelm, Former Chair of the Democratic National Committee ?While marketing has led to better quality in most markets, we are beginning to have serious doubts about what is doing to the quality of political life. Bruce Newman raises serious questions about whether anyone of merit can get elected today without the support of expensive and sophisticated marketing machinery.? --Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University Marketing, not ideology, drives America?s contemporary political system, with an emphasis on image over substance, personality over issues, and 30-second sound bites over meaningful dialogue. Through the use of carefully crafted messages meant to manipulate voter thinking, the same marketing tactics used by Fortune 500 companies is shaping public opinion. The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool and offers solutions to fix our political system before it is too late. Bruce I. Newman is the author of The Marketing of the President (Sage, 1993) and the forthcoming Handbook of Political Marketing. He has served as a communication advisor to top White House officials and has written widely on the subject of political marketing in both scholarly and popular media. The Mass Marketing of Politics is provocative and essential reading for anyone interested in American politics, marketing, political communication, and media studies.
For better or worse, political image is now more important to electoral victory than a spontaneous exchange of conflicting views over matters of substantive policies. Campaign managers, polling specialists, and communication consultants define issues, set agendas, and explore policy options primarily for electoral gain. In short, campaign contrivances replace substance at all phases and levels of electoral contests. Political estrangement, as illustrated by declining voting levels, may well be a by-product of deceptive political consultant and political journalistic practices rather than Americans being frustrated by insoluble problems.In The Political Persuaders, Dan Nimmo analyzes and critiques the emerging political industry of professional political management and consulting. His volume was the first book-length treatment to do so; it is a seminal work on the subject for both academic scholars and political practitioners. In his new introduction, Nimmo hones his critique in light of the past thirty years and its effects on campaign organization, research, and communication. He assesses changes in campaign technology, stable and shifting practices of candidate marketing, and the consequences for democratic governance inherent in professionally mediated campaigns at the close of the twentieth century.Nimmo succinctly reviews his well-nigh prophetic conclusions, determining that trends discovered in 1970 not only persist, but continue to intensify with a vengeance. Although evolving campaign techniques claim to involve citizens in the electoral process, the actual involvement is more cosmetic than real-this, Nimmo argues is the principle source of deepening popular disappointment and a general political apathy. This timely volume should be read by political scientists, policymakers, and those in the fields of mass communication and journalism.Dan Nimmo has been a professor of political science, journalism, and communication at various institutions, notably the University of Missouri, University of Tennessee, and the University of Oklahoma. He is currently distinguished visiting professor of political science at Baylor University. He is the author or editor of many works including Popular Images of Politics and Newsgathering in Washington. |
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