This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries

This book studies the current paradox within the voting literature on campaign contributions and legislative voting behavior. Specifically, while journalists and observers believe that the contributions significantly influence congressional votes, empirical evidence compiled by political scientists has generally failed to identify a systematic linkage between the two. At the same time, the amount of money contributed by interest groups is increasing and polls indicate that the public is becoming more cynical about the process.

From the emergence of digital protest as part of the Zapatista rebellion, to the use of disturbance tactics against governments and commercial institutions, there is no doubt that digital technology and networks have become the standard features of 21st century social mobilisation. Yet, little is known about the historical and socio-cultural developments that have transformed the virtual sphere into a key site of political confrontation. This book provides a critical analysis of the developments of digital direct action since the 1990s. It examines the praxis of electronic protest by focussing on the discourses and narratives provided by the activists and artists involved. The study covers the work of activist groups, including Critical Art Ensemble, Electronic Disturbance Theater and the electrohippies, as well as Anonymous, and proposes a new analytical framework centred on the performative and aesthetic features of contemporary digital activism.

A poll as recently as 2000 revealed that a third of the population thinks "there are general characteristics about women that make them less qualified to serve as president." As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. "Gender and Candidate Communication "digs deep into the campaigns of the last decade sifting through thousands of ads, websites, and newspaper articles to find out how successful candidates have been in breaking down these gender stereotypes. Among their findings are that female candidates dress more formally, smile more, act "tougher" when they can, and prefer scare tactics to aggressive attack ads.
"Gender and Candidate" "Communication" also presents the most comprehensive, systematic method yet for identifying and understanding self-presentation strategies on the web. The internet may be the medium of the future, but Bystrom has found that coverage on the web tends to draw even more heavily on old stereotypes. No close observer of campaigns, gender, or the internet will be able to ignore their findings.

Gender, Heteronormativity and the American Presidency places notions of gender at the center of its analysis of presidential campaign communications. Over the decades, an investment in gendered representations of would-be leaders has changed little, in spite of the second- and third-wave feminist movements. Modern candidates have worked vigorously to demonstrate "compensatory heterosexuality," an unquestionable normative identity that seeks to overcome challenges to their masculinity or femininity. The book draws from a wide range of archived media material, including televised films and advertisements, public debates and speeches, and candidate autobiographies. From the domestic ideals promoted by Eisenhower in the 1950s, right through to the explicit and divisive rhetoric associated with the Clinton/Trump race in 2016; intersectional content and discourse analysis reveals how each presidential candidate used his or her campaign to position themselves as a defender of traditional gender roles, and furthermore, how this investment in "appropriate" gender behaviour was made manifest in both international and domestic policy choices. This book represents a significant and timely contribution to the study of political communication. While communication during presidential elections is a well-established research field, Aidan Smith's book is the first to apply a gendered lens over such an extended historical period and across the political spectrum.

The intersection of virtual and physical spaces at the heart of contemporary political protests is a pivotal element in new practices of activism. In this new and global ecology of dissent and activism, different forces, stakeholders, and spaces, once defiantly discordant, come together to define the increasingly malleable nature and terms of participatory politics and the performance of democracy. This book explores the emerging sites, aesthetics and politics of contemporary dissent as a critical attempt to foreground their mediation and negotiation in an era of neoliberal globalization. Contemporary forms of media activism occupy deeply ambivalent spaces, which Ardizzoni analyzes using the lens of what she calls "matrix activism." Rather than confining the analysis to a single platform, a single technology, or a single social actor, matrix activism allows us to explain the hybrid nature of new forms of dissent and resistance, as they are located at the intersection of alternative and mainstream, non-profit and corporate, individual and social, production and consumption, online and offline.

In developing democracies, political parties built around charismatic personalities, coupled with populist campaigns, often ascend to power. This tactic has long been effective in Latin America, and has resulted in parties that rely heavily on personalistic appeals and vote-buying. The predominant view is that ethnic parties are an exception to this rule; they behave differently from traditional populist parties by attracting voters based on the expectation that they will create policies to provide for the groups that they represent. In Candidate Matters: A Study of Ethnic Parties, Campaigns, and Elections in Latin America, Karleen Jones West shows that under certain conditions, niche parties-such as ethnic parties-are not that different from their mainstream counterparts. Through a detailed examination of the Pachakutik party in Ecuador, she shows that the characteristics of individual candidates campaigning in their districts shapes party behavior. Ethnic parties that are initially programmatic can become personalistic and clientelistic because vote-buying is an effective strategy in rural indigenous areas, and because candidates with strong reputations and access to resources can create winning campaigns that buy votes and capitalize on candidates' personal appeal. Why do niche parties in developing democracies struggle to maintain programmatic and meaningful platforms? West argues that when candidates' legislative campaigns are personalistic and clientelistic in their districts, niche parties are unable to maintain unified programmatic support. By combining in-depth fieldwork on legislative campaigns in Ecuador with the statistical analyses of electoral results and public opinion, she demonstrates the importance of candidates and their districts for how niche parties compete, win, and become influential in developing democracies.

How does a re-election campaign affect the way a President makes policy? How does already being in the White House affect the way a candidate campaigns? Presidents as Candidates compares eight re-election campaigns from Eisenhower to Clinton, identifying all the differences and similarities. With the 2004 campaign to unset George W. Bush already underway, this book will be an essential part of any politico's electoral library.

Timely text authored by leading political communication scholars on the effects of tCovid-19 on political communication. How governments, journalists, and the public communicate is of interest within the disciplines of political science, media studies, communication studies, and journalism.

In order to better understand how the world viewed the US 2016 presidential election, the issues that mattered around the world, and how nations made sense of how their media systems constructed presentations of the presidential election, Robert S. Hinck, Skye C. Cooley, and Randolph Kluver examine global news narratives during the campaign and immediately afterwards. Analyzing 1,578 news stories from 62 sources within three regional media ecologies in China, Russia, and the Middle East, Hinck, Cooley, and Kluver demonstrate how the US election was incorporated into narrative constructions of the global order. They establish that the narratives told about the US election through national and regional media provide insights into how foreign nations construct US democracy, and reflect local understandings regarding the issues, and impacts, of US policy towards those nations. Avoiding jargon-laden prose, Global Media and Strategic Narratives of Contested Democracy is as accessible as it is wide-ranging. Its empirical detail will expand readers' understanding of soft power as narrative articulations of foreign nation's policies, values, and beliefs within localized media systems. Communication/media studies students, as well as political scientists whose studies includes media and global politics, will welcome its publication.

Prominent media scholars have argued that the dissemination of propaganda is an important function of the news media. Yet, despite public controversies about 'fake news' and 'misinformation', there has been very little discussion on techniques of propaganda. Building on critical theory, most notably Herman and Chomsky's Propaganda Model, Florian Zollmann's pioneering study brings propaganda back to the forefront of the debate. On the basis of a forensic examination of 1,911 newspaper articles, Zollmann investigates US, UK and German media reporting of the military operations in Kosovo, Iraq, Libya, Syria and Egypt. The book demonstrates how 'humanitarian intervention' and 'R2P' are only evoked in the news media if so called 'enemy' countries of Western states are the perpetrators of human rights violations. Zollmann's work evidences that the news media plays a crucial propaganda role in facilitating a selective process of shaming during the build-up towards military interventions. This process has led to an erosion of internationally agreed norms of non-intervention, as enshrined in the UN Charter.

Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player. The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving cars. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital. Alphabet: The Becoming of Google is a compelling dive into the sometimes inscrutable world of Google, ideal for students, scholars, and researchers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet.

This volume analyses the narration of the social through music and the seismographic function of music to detect social problems and envision alternatives. Beyond state-driven attempts to link musical production to the official narrative of the nation, mass musical movements emerged during the 20th century that provided countercultural and alternative narratives of the prevailing social context. The Americas contain numerous examples of the strong connection between music and politics; Woody Guthrie's "This Land is Your Land" envisioned a socialist transformation of the U.S., the Chilean Nueva Cancion created a narrative and affective frame for the recognition of popular culture as a central element of the cultural politics of the Chilean way to socialism, and Reggae emerged as a response to British colonialism, drawing inspiration and guidance from the pan-Africanist visions of Marcus Garvey. Providing a significant contribution to the study of music and politics/social movements from an inter-American perspective, this book will appeal to students and scholars of U.S. and Latin American Cultural Studies, Transnational Studies, History and Political Studies, Area Studies, and Music Studies. For additional information, please see the authors' Sonic Politics webpage: https://www.uni-bielefeld.de/cias/sonicpolitics/index.html

First published in 1999, this study will examine the nature of the difficulties in the UK, Belgium and Ireland and the accompanying need for parliamentary communication, setting that parliament within an institutional, historical and political EU context and examining its ability to mobilise popular support through the use of mass media.

In early 1944, with the outcome of World War II by no means certain, many in the United States felt that FDR, as wartime Commander-in-Chief, was an indispensable part of prosecuting the war to a victorious conclusion. Yet although only 62, Roosevelt was mortally ill with congestive heart disease - a fact that was carefully shielded from the American public prior to the election of 1944. In a media environment where we get more details about politicians' health than we sometimes prefer, it is hard to imagine how a paper as authoriative as The New York Times could describe FDR's death as "sudden and unexpected" on its front page. Dr. Hugh Evans looks at the issue of Roosevelt's health not only from a medical ethics perspective, but also with a keen eye for the political and media considerations that led to the decision to run and not disclose the extent of Roosevelt's illness.

Campaign Finance Reform and the Future of the Democratic Party offers a new interpretation of the dynamics of the American political system. Focusing on the decline of the Democratic Party, Schneider explains how campaign finance reform would help Democrats to reverse the decades-long decline in their voter base by funding popular programs. The constant chase for campaign cash has forced Democratic politicians to concentrate on the needs of myriad special interest groups, scattering their attention across a number small issues of limited interest to most citizens. Schneider argues that this keeps them from uniting behind the kinds of broad, widely supported progressive plans that have always energized the Democratic base and won over support from middle and working class voters.

Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. New Features and benefits of the third edition: Fully updated throughout with new research on emerging practices in the field and ethical implications such as the use of big data, authenticity and the limitations of voters as consumers in light of Brexit; A new employability section on political marketing in the workplace; Extensive pedagogical features including new peer-reviewed case studies, democratic debates, and fully updated practitioner perspectives, best practice guides, and class discussion points and assessments. Led by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics.

This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage not only influences public perceptions of the campaign, the referendum issue and the party leaders, but that, in a close race, it also shapes the voting and the political future of the incumbent party.
The first study to investigate the dynamics and effects of a referendum campaign on politicians, media and citizens, this innovative volume will be of interest to students and researchers of political communication.

Studies of election campaigns have shown an increased employment of websites, weblog tools, email, and social media by political campaigners, as well as the use of similar platforms by citizens to find information, communicate about elections or engage more generally in political issues. This comprehensive volume explores the ways in which social media is used on the one hand as a campaigning tool, and on the other, by local citizens. It aims to develop a more holistic and Eurocentric research agenda by capturing both supply and demand practices at the European level. The authors employ both single and multination case studies, furthering debates on how political actors and voters embrace the new information and communication environment, in what ways, and for what purposes. The book offers new perspectives on social media campaigning within European democracies, thereby contributing to a more global and comprehensive understanding of how campaigning is affected, and might be enhanced, by developing an interactive digital strategy. This book will be of great interest to students of both politics and media studies. It was originally published as a special issue of the Journal of Information Technology & Politics.

This book offers a regional analysis of the impact of fake news - misinformation, malinformation and disinformation - on electoral democracy and freedom of expression in Southeast Asia, which has taken place in the middle of a global health pandemic. The book maps the impact of social media and the internet on democracy in the members of the Association of Southeast Asian Nations that have already been in the throes of democratic regression for some time. Including an analysis of countries that do not have national elections, the chapters provide detailed information on the extent of internet and social media penetration in each country, the laws that are deployed to reel in its political potential for critics and demonstrate the impact on democracy or the prospects for democracy. Collectively, contributors note that disinformation is a serious problem in the region that negatively impacts elections and how governments' attempts to deal with the phenomenon inevitably lead to the targeting of dissenting voices and opposition as anti-state fake news. The deleterious impact on democracy and freedom of expression, facilitated by a citizenry that is prone to manipulation of facts, appears to be the standard modus operandi in the regional authoritarian complex. This book is the first to undertake a regional analysis of disinformation in Southeast Asia and is a significant contribution to the literature on democracy, elections and disinformation. It will be of interest to researchers in the fields of Political Science and Asian Politics, in particular Southeast Asian Politics.

This book re-evaluates the role of performance in global politics in the face of populism and the digital mediatisation of political interactions. As political communications are increasingly conducted in online environments,'post-truth' performances become evermore central to democratic processes. It is therefore essential to reconsider the political potency of performance and theatricality in order to effectively reinvigorate democracy in the 21st century. Drawing on applied theatre practices, this book shows that performance is inherently concerned with cooperative and collaborative encounters across difference, and performance might therefore support effective responses to digital populism. The analysis addresses the performative aspects of populist political movements in the United States and United Kingdom. The chapters engage with aspects of performance and theatricality not commonly broached in IR scholarship, including interpersonal engagement, creative embodiment and interactive affect, making the case for the importance of these features to democratic engagement. This book resonates with recent debates regarding the relevance and treatment of Arts and Performance as IR subjects, methodologies and practices, and will be of interest to scholars and students of global politics, international relations, performance studies, radical democracy, and mass communication and culture.

A cutting-edge contribution to the aesthetic turn in international relations scholarship, this book exposes the role of poetic techniques in constituting the reality of international politics. It has two symmetrical goals: to illuminate the nonempirical fictions of factual international relations literature, and to highlight the real factual inspirations and implications of contemporary international relations fiction. Employing narrative theory developed by Hayden White, the author examines factual and fictional accounts of world affairs ranging from the anarchy narrative, central to mainstream international relations research, to novels by Don DeLillo and Milan Kundera. Chapters analyzing factual literature flesh out its unacknowledged inventions, while those dedicated to fiction explain its political roots and agenda. Throughout, the distinction between factual and fictional representations of international relations breaks down. Social-scientific narratives emerge as exercises in rhetoric: the art and politics of persuasion through language. Artistic narratives surface as real pedagogical lessons and exercises in political activism. The volume challenges the autonomy of academic international relations as an exclusive purveyor of serious knowledge about world affairs and calls for active engagement with literary art. It will be of interest to scholars of International Relations, Political Theory, Historiography, Cultural Theory, and Literary Studies and Criticism.

Focusing on contexts of accelerated economic and political reform, this volume critically examines the role of slogans in the contemporary projects of populist mobilization, neoliberal governance, and civic subversion. Bringing together a collection of ethnographic studies from Greece, Slovakia, Poland, Abu Dhabi, Peru, and China, the contributors analyze the way in which slogans both convey and contest the values and norms that lie at the core of hegemonic political economic projects and ideologies.

This book tells the story of how the news media can help the inattentive members of the public become better educated and knowledgeable 'economic citizens'. The authors argue that changes in the economy, journalism and consumer culture have made economic news more visible, more mainstream and more accessible. They show how economic news not only affects economic perceptions, but also interest in the economy, knowledge about the economy, and economic voting. Relying on statistical analyses, the book provides a comprehensive and systematic study of the effects of economic news.

This study catalogues campaign finance practices and their consequences. Topics covered include the sea-change in campaign finance; presidential and congressional candidate committees; and categories of campaign contributors, ranging from individual donors to interest groups.