|
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
|
Buy Now
Routledge Handbook of Political Advertising (Paperback)
Loot Price: R1,438
Discovery Miles 14 380
|
|
|
Routledge Handbook of Political Advertising (Paperback)
Series: Routledge International Handbooks
Expected to ship within 10 - 15 working days
|
This Handbook provides the most comprehensive overview of the role
of electoral advertising on television and new forms of advertising
in countries from all parts of the world currently available.
Thematic chapters address advertising effects, negative ads, the
perspective of practitioners and gender role. Country chapters
summarize research on issues including political and electoral
systems; history of ads; the content of ads; reception and effects
of ads; regulation of political advertising on television and the
Internet; financing political advertising; and prospects for the
future. The Handbook confirms that candidates spend the major part
of their campaign budget on television advertising. The US enjoys a
special situation with almost no restrictions on electoral
advertising whereas other countries have regulation for the time,
amount and sometimes even the content of electoral advertising or
they do not allow television advertising at all. The role that
television advertising plays in elections is dependent on the
political, the electoral and the media context and can generally be
regarded as a reflection of the political culture of a country. The
Internet is relatively unregulated and is the channel of the future
for political advertising in many countries
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
