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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Routledge Handbook of Political Advertising (Hardcover)
Loot Price: R6,637
Discovery Miles 66 370
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Routledge Handbook of Political Advertising (Hardcover)
Series: Routledge International Handbooks
Expected to ship within 10 - 15 working days
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This Handbook provides the most comprehensive overview of the role
of electoral advertising on television and new forms of advertising
in countries from all parts of the world currently available.
Thematic chapters address advertising effects, negative ads, the
perspective of practitioners and gender role. Country chapters
summarize research on issues including political and electoral
systems; history of ads; the content of ads; reception and effects
of ads; regulation of political advertising on television and the
Internet; financing political advertising; and prospects for the
future. The Handbook confirms that candidates spend the major part
of their campaign budget on television advertising. The US enjoys a
special situation with almost no restrictions on electoral
advertising whereas other countries have regulation for the time,
amount and sometimes even the content of electoral advertising or
they do not allow television advertising at all. The role that
television advertising plays in elections is dependent on the
political, the electoral and the media context and can generally be
regarded as a reflection of the political culture of a country. The
Internet is relatively unregulated and is the channel of the future
for political advertising in many countries
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