Learn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention issues. The 17 authors--representing 11 different institutions--are some of the most active health care consultants in the academic community. They discuss studies for hospital based programs, workplace programs, and governmental and educational institutions.Important marketing concepts are used to segment the work into several sections. Included are chapters which help to define the actual product lines which should be grouped into wellness and prevention programs, studies that define several important market segments, and chapters on channels of distribution. This timely volume concludes with an analysis of current research efforts and directions for future research.Marketing for Health and Wellness Programs is essential reading for hospital administrators, faculty physicians at teaching hospitals, public health professors, government health service administration employees, corporate managers and personnel administrators, insurance industry managers, independent health and wellness consultants, and staff members of health trade publications.

This book considers the associated concepts of quality and operations and places customers at the heart of a quality business operation. It explains how organisations that are focused on delivering quality products and services continuously improve the design, planning and control of their operational processes so that they meet the developing needs of their customer.

A multiplicity of factors converging together suggest the long term/post-acute care (LTPAC) provider community (e.g. nursing homes, behavioral health facilities, home health agencies, etc.) will accelerate in importance within the healthcare ecosystem during the next few years. The challenge for many LTPAC providers in this emerging environment will be to advance their clinical health information technologies (health IT) capabilities in order to "play" with other providers in the healthcare "sandbox." This book is designed to assist LTPAC leaders in identifying and exploring the array of critical issues one needs to consider in order to operate within an advanced clinical health IT ecosystem. This book surveys key issues surrounding the use of clinical health IT in LTPAC settings, to include providing readers with a suggested strategic plan and roadmap for selecting and installing digital health technologies in LTPAC organizations. Though the focus of the book primarily centers on the U.S. LTPAC provider's experience, the authors also spend time addressing global and future LTPAC considerations.

In Leading in Place, the authors open up new avenues in the debate on leadership by drawing the reader's attention to the ways in which women can be-and are-leading in organizations and communities in sometimes unconventional, often unrecognized, ways. Through surveys and interviews, this practitioner-academic team has conducted a thorough and fascinating study of women in various leadership roles, from paid high-level executives to community volunteers. The book bridges the chasm between what the experts write about leadership and what is experienced in organizations and communities. It pushes the reader to think about how unconscious biases have influenced perceptions of leadership in research and organizations. They suggest leadership research should be updated to integrate 21st century realities by moving past both bias towards male prototypes, as well as the 'great women' genre, revealing a wealth of experience and knowledge, including insights about leading in place. With strategies for addressing issues around leadership at both the individual and organizational levels, this book will provide students of leadership as well as professionals with insights that challenge the ways we think about women leaders and leadership more generally.

Designed to help midlevel and senior managers in organizations dedicated to public purposes, this book provides trained self-awareness to deploy values to guide decisions and build the culture of their organizations. The book explores how all managing involves leading and identifies the levels of ethical responsibility for managerial leaders. Highlighting the fundamental role that ethics plays in organizational life, J. Patrick Dobel uses insights from cognitive and social psychology to discuss how to anticipate and address threats to integrity and value informed decision making. Building on traditional ethical theory and modern research, the book begins with the fundamental assumption that individuals possess responsibility when they act for ethical purposes and results in taking a position within a public or nonprofit organization. This assumption of responsibility recognizes the inherent discretion in all positions and claims that effective ethical management requires self-awareness, self-mastery, integrity and a working frame of one's values and character. The book pays special attention to the challenges of integrating diverse people and perspectives in public organizations as well as attending to the slippages to integrity in organizational life and how managers and leaders can foresee and address ethical slippage and corruption. The book provides checklists and decision frameworks that individuals can adopt and deploy to guide decisions. Public Leadership Ethics: A Management Approach will help create strong value informed cultures supported by communication, transparency, incentives and strong management cadres to achieve high quality service and integrity based actions. It will be of special interest to managerial leaders in public service and teaching in public administration and policy programs or executive training.

Ethics in Fiscal Administration: An Introduction integrates ethics into the public administration curriculum by weaving ethical dilemmas into the financial management and budgeting process of the public and nonprofit sectors. Inquiry-based discussion prompts challenge students to examine scenarios that they are likely to encounter in professional public service careers. Critics of the public sector often use the analogy that government should be run more like a business. Issues such as profitability versus social value preclude the public sector from becoming a mirror image of the private sector; however, ethical decision making in fiscal administration is an important concern across sectors. Using examples drawn from the public and nonprofit arenas, Ethics in Fiscal Administration: An Introduction will help prepare future budget managers and other public administrators for the important work of upholding the public financial trust.

During this era of continuous improvement, healthcare organizations need to be staffed by engaged, motivated, and hard-working frontline employees. As these clinical and non-clinical personnel handle most of the important tasks in any organization and are often the people who directly interact with patients and customers, it's the job of managers to oversee and motivate their staff members. Using Lean management strategies, this easy-to-read book for leaders and managers provides useful, insightful, and innovative information to help managers engage, motivate, and retain their employees during any Lean or other continuous improvement initiative.

This book illustrates essential microeconomic concepts and theories through the examination of related policy formulation in Australia since the 1980s. It provides a fresh approach to the subject of microeconomics from the perspective of both market and government failures. By looking at how Australia has transformed over the course of time, the book traces and tracks these changes and relates them to the broader microeconomic reforms. It also looks at the structure of Australian economic public policy formulation and process. The book uses standard microeconomic techniques to analyse the impact of these Australian policies and examines the role of government in the implementation of these policies, making it a very useful teaching vehicle for learning about microeconomics and microeconomic policies.

Published in 1998. The industrial model of the labour process developed by Braverman was applied to social work in the radical social work literature. The book engages in a more critical examination of the application of the labour process perspective to social work, with particular reference to front-line management in a local authority context. It begins with a review of the labour process literature which demonstrates the extent to which the independence of Braverman's model on scientific management was undermined in the post-Braverman debate. The radical texts' orthodox Bravermanian approach to the social work labour process is considered. In those texts, the social work labour process is represented as having moved towards an industrial model which steadily encroached on the autonomy of front-line field social workers, through managers' wresting of control over their work. The book advances an alternative model of the social work labour process which takes account of the distinctive features of social work, as a state-mediated, bureau-professional labour process. Findings from a small-scale case study of a social services department are presented. Data from the study are used to test the bureau-professional model of the social work labour process against the orthodox Bravermanian model. Developments in the social services department's organizational structure are set out and the position of front-line managers is considered through an exploration of their identifications and commitments in relation to management and trade unionism. The data from their accounts support the bureau-professional model of the labour process and the position of front-line managers emerges as more ambiguous than the radical social work literature indicated. Front-line managers did not share global goals with senior management, nor were their interests merged straightforwardly with those of social workers.

Intuitively, organisations can easily be categorised as 'public' or 'private'. However, this book questions such a black and white dichotomy between public and private, and seeks a deeper understanding of hybrid organisations. These organisations can be found at micro, meso and macro levels of societal activity, consisting of networks between companies, public agencies and other entities. The line between these two realms is increasingly blurred - giving rise to hybrid organisations. Governing Hybrid Organisations presents an engaging discussion around hybrid organisations, highlighting them as important and fascinating examples of modern institutional diversity. Chapters examine the changing landscape of service delivery and the nature and governance of hybrid organisations, using international examples and cases from different service contexts. The authors put forward a clear analytical framework for understanding hybrid governance, looking at strategy and performance management. This text will be valuable for students of public management, public administration, business management and organisational studies, and will also be illuminating for practising managers.

Recent changes in healthcare delivery as mandated by the Patient Protection and Affordable Care Act are forcing providers to focus on technology as a way to improve the health of the population, while engaging patients and encouraging them to take accountability for maintaining their own health. One way of doing this is through the use of mobile health (mhealth) technologies that allow physicians to monitor patients in real time and access important medical records from anywhere. Connecting millions of patients with caregivers like never before, mhealth technology is changing healthcare delivery for good. Emerging Technologies in Healthcare provides detailed descriptions of the latest mhealth technologies. It outlines the role of mhealth for self-care and remote care and describes the differences between telemedicine, telehealth, and telecare. The book justifies the use of mhealth technology for meeting regulatory standards of care and explains how analytics and social media are being used to improve the delivery of healthcare. It addresses healthcare reform and risk management in healthcare and concludes by discussing future directions for healthcare technologies. The book is written by a leader in the application of analytics in the healthcare industry. Her extensive background in nursing and hospital administration provides her with the opportunity to share unique insights on how to apply technology and innovation to improve the management of today's healthcare systems.

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Cultivating a Digital Culture for Effective Patient Engagement offers a strategic framework for healthcare provider websites in order to support patient engagement and connected health initiatives. Referred to as the Health Empowerment Web Strategy Index (HEWSi), the proposed framework is complemented by a detailed "check list" of health empowerment items organizations should incorporate into their website design. A healthcare provider's website should be an effective resource for empowering the health of patients no matter where patients are in their digital culture evolution. The challenge for many organizations is that patient engagement/connected health initiatives are frequently developed and managed separately from the organization's digital marketing efforts. This book recognizes this disconnect and advocates for a reimaging of healthcare provider websites based on the four domains of the HEWSi strategic framework: (1) orienting; (2) enlightening; (3) aligning; and (4) personalizing. As a framework and toolkit, HEWSi helps breakdown patient engagement silos within healthcare organizations by allowing varied functional teams (marketing; web developers; patient experience staff; clinical leaders; HIM/HIS personnel; etc.) to congregate around a shared pathway for conversing, strategizing, planning, and developing an effective patient empowerment website.

Americans are bombarded with statistical data each and every day, and healthcare professionals are no exception. All segments of healthcare rely on data provided by insurance companies, consultants, research firms, and the federal government to help them make a host of decisions regarding the delivery of medical services. But while these health professionals rely on data, do they really make the best use of the information? Not if they fail to understand whether the assumptions behind the formulas generating the numbers make sense. Not if they don't understand that the world of healthcare is flooded with inaccurate, misleading, and even dangerous statistics. Statistical Analysis for Decision Makers in Healthcare: Understanding and Evaluating Critical Information in a Competitive Market, Second Edition explains the fundamental concepts of statistics, as well as their common uses and misuses. Without jargon or mathematical formulas, nationally renowned healthcare expert and author, Jeff Bauer, presents a clear verbal and visual explanation of what statistics really do. He provides a practical discussion of scientific methods and data to show why statistics should never be allowed to compensate for bad science or bad data. Relying on real-world examples, Dr. Bauer stresses a conceptual understanding that empowers readers to apply a scientifically rigorous approach to the evaluation of data. With the tools he supplies, you will learn how to dismantle statistical evidence that goes against common sense. Easy to understand, practical, and even entertaining, this is the book you wish you had when you took statistics in college - and the one you are now glad to have to defend yourself against the abundance of bad studies and misinformation that might otherwise corrupt your decisions.

The four worlds as we know them today, the North, West, South and East, are out of balance. The West and the North generally dominate on a global scale while the South and the East lag behind. This also happens at individual, societal and organisational levels. It is clear that there is a need to change the way we lead our organisations in business and the way we think about leading in politics. Here is a comprehensive exploration of the Integral Leadership challenges of the twenty-first century. The author combines the African philosophy of Ubuntu or humanness, the cornerstone of African thought and life, with the concept of Integral Leadership, with particular reference to Lessem and Schieffer's combining, in their 2010 book Integral Research and Innovation, of nature and community, culture and spirituality, science and technology, and politics and economies. This connectedness in the new paradigm of wholeness and relatedness goes beyond the relationships of human beings alone and involves experiences with nature and community. Leadership is viewed from an indigenous and exogenous perspective, bringing together a newly Integral approach, which will also introduce industry ecology and knowledge ecology as an evolution of the Ubuntu philosophy. The author offers a unique forum through which to commit to paper the operationalisation of the Integral Ubuntu Leadership model in catalysing development efforts and in CARE-ing for communities and societies.

This entry-level text describes a tested top-down enterprise-wide approach to managing organizations with a predominant portion of their product being scientific or technological research. It focuses on executive performance and strategic forecasting and planning; goal-setting; communications and marketing, and operations management to realize strategic objectives. This book will be of interest to entrepreneurs, established scientists and engineers and to those studying toward an MBA with specialization in research institutions and major research infrastructures, preparing them to move from research or academia into their first managerial position. It also provides valuable advice and guidance for established middle and senior management in established research enterprises. Features: Provides an accessible and easy to follow introduction to strategic management methodologies Explores best practices for communication, marketing, and risk management Discusses workforce management as related to realizing strategic goals and plans

Public goods are typically defined only in reference to the good itself but, as this book argues, the public goods can be better understood if contextual variables are incorporated. This book discusses the production and provision of public goods. It asserts that changes related to public goods are better understood if the category of goods are not decided solely by the properties of the good itself. We also need to focus on how the enabled utility of a good is influenced by the production and the provision of the good. The book opens with a brief introduction to common conceptions of public goods and a review of the existing literature - highlighting the limitations of current definitions of public goods. It presents a new multi-layered approach to public goods. This has implications for the discourse on public goods and for our understanding of the societal and environmental impact of public goods. The implications are illustrated in several areas; public goods in ancient history, privatization, innovation, competitiveness and prices, democracy and political standards, and economic growth. The book provides a provocative argument for a new way to analyze public goods which will appeal to scholars and students interested in the economic analysis of public goods, arguments regarding the privatizing or nationalizing of production and services, and method of modelling and measuring sustainable business activities.

Politicians and regulators do not run businesses. Bribery and Corruption is for managers who do. It will help you transform uncertainties and problems created via legislation and regulations (such as The UK Bribery Act, The Proceeds of Crime Act, The Foreign Corrupt Practices Act, Sarbanes-Oxley) into opportunities to: c Maintain entrepreneurial, profitable, and enjoyable working environments while easily surpassing compliance standards c Control incoming, internal, outgoing, competitive corruption and fraud c Take decisions in grey areas, confidently Bribery and Corruption frames control and compliance in an entirely different way: not as a brake on your company's forward motion but as essential protective equipment enabling you to go faster and further in safety. Written by the world's leading practitioners in the fields of fraud prevention, detection and investigation with massive practical experience in both commercial and governmental sectors, Bribery and Corruption exposes the misconceptions, myths and corruption of the word bribery and suggests effective solutions that go well beyond simple compliance. It commits to assertive managerial rather than timorous legal solutions to anti-bribery and other laws. It explains how processes can be tested - using automated fraud detection software - to expose current cases of fraud and corruption or to provide assurance that controls are functioning optimally. It tackles the usually ignored problems of stratospheric, political, academic and media corruption, which often motivate commercial bribery. It exposes the dangers of employee to employee corruption; skulduggery by blue collar workers and lots more. Over the last 25 years, Mike Comer, occasionally writing with Tim Stephens, has been responsible for some of the most readable and influential books on fraud. Bribery and Corruption is another tour de force, complete, authoritative and yet a great pleasure to read.

Government contracting is one of the most important issues facing federal, state, and local governments. As governments contend with lower tax revenues and a growing belief that smaller government is better government, contracting has become a fundamental means of providing goods and services to citizens. This volume, which is geared toward practitioners as well as students, addresses the broad range of issues that comprise government contracting - from the political, economic philosophy, and value of contracting - to the future of government contracting. Throughout the volume academic theory provides a foundation to address practical subjects, including the contract process, monitoring and evaluating contracts, ethics, and both federal and state local government contracting. Contributors to this volume are both academicians and practitioners, who together offer their scholarly expertise and practical experience, encouraging readers to ask the very question "What is the role of government in American society?" Through this approach, students will acquire the knowledge needed to understand the various aspects of government contracting, and practitioners will enhance their public procurement skills. Government Contracting is ideally suited to MPA students, practitioners in the public sector, and elected officials looking to enhance their understanding of privatization and contracting in order to provide public services more effectively.

A unique approach to policy implementation with essential guidance and useful tools Effective Implementation in Practice: Integrating Public Policy and Management presents an instrumental approach to implementation analysis. By spanningpolicy fields, organizations, and frontline conditions in implementation systems, this book provides a robust foundation for policy makers, public and nonprofit managers and leaders. Detailed case studies enable readers to identify key intervention points, become more strategic, and improve outcomes. The engaging style and specific examples provide a bridge to practice, while diagrams, worksheets, and other tools included in the appendix help managers apply these ideas to team meetings, operational planning, and program assessment and refinement. Policy and program implementation is fraught with challenges as public and nonprofit leaders juggle organizational missions and stakeholder expectations while managing policy and program impact and effectiveness. Using their own experience in practice, teaching, and research, the authors empower policy and program implementers to recognize their essential roles within the workplace and help them cultivate the analytical and social skills necessary to change. * Understand how program or policy technology constitutes the core of implementation * Study a conceptual framework encompassing power dynamics, culture, relationships in the field and the rules that are operating during program and policy implementation * Discover a multilevel approach that identifies key points of strategic action at various levels and settings of the implementation system and assesses implementation success The integration of policy and management mindsets gives readers an insightful yet accessible understanding of implementation, allowing them to achieve the potent results desired by the public. For those in senior positions at federal agencies to local staff at nonprofit organizations, Effective Implementation in Practice: Integrating Public Policy and Management provides an invaluable one-stop resource.

The best decisions made by public managers are based not on instinct, but on an informed understanding of what's happening on the ground. Policy may be directed by ideology, but it must also be founded on reality. The challenge of making the right decisions as a public manager is often, therefore, based on the need for rigorous, actionable research. Now in a thoughtfully revised second edition, this textbook shows students of Public Administration exactly how to use both qualitative and quantitative research techniques to give them the best chance to make the right decisions. Uniquely, Eller, Gerber, and Robinson present research methodologies through a series of real-life case studies, with each chapter exploring situations where a public manager can use research to answer specific questions, demonstrating how that research can inform future policy. Taking readers through the key concepts, from research design and sampling to interviews, survey data, and more statistical-based approaches, this new edition provides a complete guide to using research in the public and voluntary sectors. New to this edition: To better orient the student, the second edition is thematically arranged. Five sections, each with a short essay, provide not only previews of the content of each section, but more importantly guide the reader through how the concepts and techniques covered relate to real-world use and application. A new chapter on applied quantitative analyses has been added to offer coverage of several commonly-used and valuable analytic techniques for decision making for policy and management: benefit-cost analysis, risk assessment, and forecasting. The second edition is accompanied by online materials containing suggested course plans and sample syllabi, PowerPoint lecture slides, and student support materials to illustrate the application of key concepts and analytic techniques. Each chapter also includes discussion questions, class exercises, end of chapter review questions, and key vocabulary to provide students with a range of further tools to apply research principles to practical situations.

Cultural Heritage is a systematic, interdisciplinary examination of cultural heritage, which provides an up-to-date view of the field by drawing on various disciplines. The book offers a thorough, structured review of extant literature on heritage in tourism and pertinent challenges for cultural heritage. This book offers new ways of looking at cultural heritage assets against a backdrop of increasing economic and environmental pressures. It comprises a number of sections that each examine cultural heritage from the perspective of ethics and values, community relations and development, cultural entrepreneurship, economic viability and conservation, methodologies, impacts of tourism research, consumption, and urban and immaterial heritage. Encompassing global research perspectives from public management, visual culture, environmental management, and cultural entrepreneurship, Cultural Heritage is a crucial text for those working or interested in the heritage field.

Most contemporary public managers will work in some type of collaborative or networked arrangement at some time in their professional careers. More and more work in public administration and policy is now being done in collaborative formats, and while there are many studies, articles, and cases describing successful endeavors, a good deal of confusion persists about what, exactly, makes them work. What are the best practices? This book focuses on the processes, protocols, and incentives needed for successful collaborative endeavors. Moving beyond new public governance theories and the limits of new public management, Chandler uniquely focuses on the facilitative skills and tools that members and facilitators need for success in collaborative work. Written by an author with both academic and practical experience in organizing, developing, leading, and facilitating public-private collaboratives, this book has both an academic thrust and an action focus, drawing on case studies from the fields of health and human services to highlight important theoretical and/or practice points. Making Collaboratives Work is required reading for undergraduate and graduate public-administration students of collaborative management, nonprofit administration, organizational theory and practice, communications, public policy, and leadership. The book is also ideally suited to public administrators and nonprofit managers asked to work in public-private partnerships and collaboratives to solve complex problems.

Many books on performance management or evaluation are about the public sector in general or specifically about some programs or organizations. Only a few of them target the public institutions. This book addresses what types of challenges that performance evaluations of public institutions actually face and how to overcome them through the analysis of Korea's three-decade long experiences. This book provides detailed descriptions on how performance evaluations of public institutions have been implemented in Korea. At the same time, it provides comprehensive analyses on theoretical issues such as validity analysis performance measure, the dynamic change of efficiency of public institution, impact of price regulation on profits, and qualitative approaches for evaluating governance. Each chapter contains vivid theoretical debates and diverse views on performance evaluation and practical challenges, making the book a useful reference on managing and evaluating public institutions.

A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have increased their capacity for managing reputation. This edited volume seeks to describe, explain, and critically analyze the significance of organizational reputation and reputation management activities in the public sector. This book provides a comprehensive first look at how reputation management and branding efforts in public organizations play out, focusing on public agencies as formal organizations with their own hierarchies, identities, and cultures - existing in a network of other public organizations with similar or different functions, power, and reputation. From this unique organizational perspective, the chapters in this volume examine issues such as organizational identity, power, conflict, politics, culture, and symbolism within the public sector. Paying specific attention to strategies and processes, and illustrating with examples from the countries of Belgium, Denmark, Norway, Ireland, Israel, Italy, and Sweden, the book deepens our understanding of reputation management efforts at various levels of government.