The behind-the-scenes story of how admen and sponsors helped shape broadcasting into a popular commercial entertainment medium.
During the "golden age" of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced "Kraft Music Hall" for Kraft; Benton & Bowles oversaw "Show Boat" for Maxwell House Coffee; and Young & Rubicam managed "Town Hall Tonight" with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history.
Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society.
Mediating between audiences' desire for entertainment and advertisers' desire for sales, admen combined "showmanship" with "salesmanship" to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.

'Essential reading.' - ESQUIRE 'Both absorbing and highly illuminating' - THE BOOKSELLER 'No one understands the intricacies of YouTube like Chris Stokel-Walker' - THE ATLANTIC Two billion people watch YouTube and it reaches deep into everyday lives. Its creators start new trends, popularise new songs and games and make and break new products. Yet while they are famous to billions of mostly young people, they mostly remain a mystery to the general public and mainstream media. What is the secret of their appeal? How do they cope with being in front of the lens - and who is behind their success? More than 100 insiders spoke candidly to teach journalist Chris Stokel-Walker for this first in-depth independent book on YouTube. YouTubers is the only book you need to understand YouTube, its ownership by Google, its deal for stars and its ecosystem of talent managers, advertisers and marketers. It is a richly-layered deep dive into YouTube brimming with lively characters, engaging facts, and influencer case studies. It is an ideal guide for any media studies students, advertisers, brand managers and business people who need to understand YouTube professionally. And for any non-fiction reader interested in a gripping business and technology saga dripping with big money, ruthlessness, determination and ambition. YouTubers starts by charting the platform's launch in a boring 19-second video of the elephant enclosure at San Diego Zoo - which has now had 242 million views. YouTubers then moves onto the first oddball videos before the site found success by showing comedy clips from the TV show Saturday Night Live. YouTubers reveals how YouTube saw off its emerging rivals in the online video battle of the 2000s and was bought by the search engine specialist Google. With Google's billions and boosted by smartphones, YouTube became the dominant video platform. Bloggers started to create engaging, fast-cut videos that capitalised on the intimate relationship between creator and user - a 'parasocial' relationship stronger than the bond between TV presenter and viewer. By ceaselessly urging their followers to tap the like, comment and subscribe buttons, these creators helped YouTube's rise to global domination. YouTubers speaks to YouTube stars KSI, Hank and John Green and delves into the lives of child star MattyB, the training camp for aspiring teenage bloggers, the YouTube stunts that go wrong and the increasing efforts of creators to earn money from Patreon. And it tackles the platform's Muslim extremism, red-pilling, and its content guidelines and censorship. YouTubers asks how YouTube can take on the threat from other big platforms such as Instagram and Facebook. In short, YouTubers tells the riveting story of the exponential growth of YouTube from single home video to global tech phenomenon. It is the only book you need on YouTube. Extract Introduction One spring afternoon Casey Neistat uploaded a video lasting five minutes and twenty-two seconds to YouTube. In the style of so many YouTubers, he looked straight into the camera and aired his opinion on a matter of importance. As the elder statesman on the platform, Neistat's words carry weight. He can make or break products and careers - and this video was no different. Seconds after he uploaded his video to YouTube via his superfast broadband at his creative headquarters in New York, it was available worldwide to four billion people: everyone on Earth with an internet connection. Millions of Neistat's subscribers instantly received a notification telling them that one of YouTube's most influential stars was again speaking directly to them. Across the world in apartment blocks, restaurants, bedrooms and bathrooms, phones pinged, buzzed and beeped. Hundreds of thousands of people instantly watched what Neistat had to say. Wearing dark glasses, his hair streaked blond, Neistat vented his frustration at the way the media was second-guessing the motivations of YouTubers...

There have been many well-publicized cases of invasive species of plants and animals, often introduced unintentionally but sometimes on purpose, causing widespread ecological havoc. Examples of such alien invasions include pernicious weeds such as Japanese knotweed, an introduced garden ornamental which can grow through concrete, the water hyacinth which has choked tropical waterways, and many introduced animals which have out-competed and displaced local fauna. This book addresses the broader context of invasive and exotic species, in terms of the perceived threats and environmental concerns which surround alien species and ecological invasions. As a result of unprecedented scales of environmental change, combined with rapid globalisation, the mixing of cultures and diversity, and fears over biosecurity and bioterrorism, the known impacts of particular invasions have been catastrophic. However, as several chapters show, reactions to some exotic species, and the justifications for interventions in certain situations, including biological control by introduced natural enemies, rest uncomfortably with social reactions to ethnic cleansing and persecution perpetrated across the globe. The role of democracy in deciding and determining environmental policy is another emerging issue. In an increasingly multicultural society this raises huge questions of ethics and choice. At the same time, in order to redress major ecological losses, the science of reintroduction of native species has also come to the fore, and is widely accepted by many in nature conservation. However, with questions of where and when, and with what species or even species analogues, reintroductions are acceptable, the topic is hotly debated. Again, it is shown that many decisions are based on values and perceptions rather than objective science. Including a wide range of case studies from around the world, his book raises critical issues to stimulate a much wider debate.

* Are cultural identities socially constructed?
* How are race, nation, sex and gender constructed and represented on television?
* What is the impact of globalization on television and cultural identities?
This introductory text examines issues of television and cultural identities in the context of globalization. It is a wide-ranging volume, exploring many of the central cultural issues in contemporary cultural studies, such as media, globalization, language, gender, ethnicity, cultural politics and identity - perhaps the topic of cultural studies over the past decade. At the core of the book are two critical arguments - that television is a proliferating resource for the construction of cultural identity, and that cultural identity is not a fixed essential 'thing' but a contingent social construction to which language is central.
The book will be essential reading for undergraduate and postgraduate courses on television and cultural identities in the fields of cultural studies, communications, media studies and sociology, with a wider appeal to those with an interest in the television industry. Key concepts are introduced and explained for those new to cultural studies, whilst debates are extended and enriched for those already familiar with them. The text is well structured, links the vocabularies of media studies and cultural studies, and is supported by original case study material.

The birth and development of commercial television in Cuba in the 1950s occurred alongside political and social turmoil. In this period of dramatic swings encompassing democracy, a coup, a dictatorship, and a revolution, television functioned as a beacon and promoter of Cuba's identity as a modern nation. In Broadcasting Modernity, television historian Yeidy M. Rivero shows how television owners, regulatory entities, critics, and the state produced Cuban modernity for television. The Cuban television industry enabled different institutions to convey the nation's progress, democracy, economic abundance, high culture, education, morality, and decency. After nationalizing Cuban television, the state used it to advance Fidel Castro's project of creating a modern socialist country. As Cuba changed, television changed with it. Rivero not only demonstrates television's importance to Cuban cultural identity formation, she explains how the medium functions in society during times of radical political and social transformation.

This book discusses various aspects of radio spectrum management. The radio spectrum is a natural resource vital in everyday life and for the economic well-being of society. Most chapters in the book concentrate on the mathematical and computational issues related to radio channel assignment and network design, with the first two chapters providing background in terms of the role of regulation and the history of spectrum management.

Precisely how and why radio developed as it did is a fascinating story, told with authority in this book. Of interest to both the specialist and the general reader, this history concentrates on the years between 1920 and 1930 in the United States when radio was rapidly growing and changing. It covers all important areas in the development of the radio industry: business, programming, regulation, finance, the manufacturing of radio sets and equipment, the development of technology, the rise of networks, and the flowering of radio as a medium of entertainment and news.

This book provides an in-depth introduction to the International Telecommunication Union (ITU) Radio Regulations (RR) and the policies that govern them. Established in 1906, these regulations define the allocation of different frequency bands to different radio services, the mandatory technical parameters to be observed by radio stations, especially transmitters, and the procedures for spectrum use coordination at the international level. The book analyzes the interactions between different national policies and the ITU RR, noting how these interactions influence spectrum policy on the national level, setting up a comparative framework within which to view these regulations and their effects. Beginning with an overview of the history of the origins ITU RR, the book takes a deep dive into the components of spectrum management including radio communication service allocation, wireless technology selection, radio usage rights, and spectrum rights assignment, placing each analysis within the context of the push and pull between national and international regulations. The book concludes with chapters discussing issues affecting the future of spectrum policy, including spectrum policy reform in developing countries, the WRC-19, and IMT-2020. Shedding light on the longest-running treaty documents in the history of modern telecommunications and arguing for reforms that allow it to address the needs of all nations, this book is useful to scholars and students of telecom policy, digital policy, ICT, governance, and development as well as telecom industry practitioners and regulators.

Are you fully up-to-speed on today's modern spectrum management tools? As regulators move away from traditional spectrum management methods, introduce spectrum trading and consider opening up more spectrum to commons, do you understand the implications of these developments for your own networks? This 2007 book was the first to describe and evaluate modern spectrum management tools. Expert authors offer insights into the technical, economic and management issues involved. Auctions, administrative pricing, trading, property rights and spectrum commons are all explained. A series of real-world case studies from around the world is used to highlight the strengths and weaknesses of the various approaches adopted by different regulators, and valuable lessons are drawn from these. This concise and authoritative resource is a must-have for telecom regulators, network planners, designers and technical managers at mobile and fixed operators and broadcasters, and academics involved in the technology and economics of radio spectrum.

Inside the BBC and CNN provides a unique insight into two of the world's best-known media organisations, during a period of great change and new challenges. The BBC and CNN have very different histories, remits and identities, but both must now compete to provide news in a media environment being reshaped by increasing competition, globalisation, digitisation and convergence.
Drawing on intensive research carried out among senior managers in both organisations, Lucy Küng-Shankleman's study explores the beliefs and attitudes that shape management priorities and broadcasting policy. More controversially, it examines how each organisation's distinct cultural beliefs - about broadcasting's fundamental purpose, about the nature of competition, and about the relationship between competition and quality - have laid the foundations for their current and past success, but could now threaten to limit their ability to respond to the unprecedented changes underway in the world's media landscape.

Sports streaming services offer consumers the ability to watch live sports events on a variety of devices such as a TV, laptop, tablet or smartphone. Compared to movie streaming services (e.g. Netflix), streaming sports events is very different as the time aspect plays a very important role. As soon as the respective live sporting event has taken place and has been broadcast live, the interest in this event drops rapidly. This book deals with the analysis of digital technologies and streaming technology on sports broadcasting. The focus is on the German sports broadcasting industry. The main objective is to identify and analyse the different parameters that have changed due to the disruptive innovation of streaming and other technological innovations.

Drawing on a wealth of academic research, statistics and interviews with key Australian media people including present and former Australian Broadcasting Corporation staffers, this book explores the transitions of the ABC under various types of organisational re-strategising, governance and political shifts. The book provides the reader with an authoritative narrative as to how the ABC has lost its iconic status in Australian society, and unfolds how the ABC has strayed from its respected public charter which endowed the ABC with a distinctive and important role in informing, educating and entertaining the Australian public. Successive federal government funding cuts have shrunk staffing levels and services while it has pursued a corporatist model that mimics the trappings and practices of commercial media. In that process it has become politicised and trivialised, thereby threatening its demise. The book is a unique and timely contribution at a time of dwindling interest for the funding of public assets everywhere. There is no other book in the market that addresses the decline of the organisation (the ABC) and analyses the reasons for its demise within an organisational theoretical framework. The book is written for an educated general audience, with academics and media practitioners specifically in mind, and has everyday applications for business organisations operating in the public sector by bringing together important findings of public funding, budgets, management and organisational strategies and evolution.

This is the first part of a five-volume history of broadcasting in the UK. Together the volumes give an authoritative account of the rise of broadcasting in this country. Though naturally largely concerned with the BBC it does give a general history of broadcasting, not simply an institutional history of the BBC.
The Birth of Broadcasting covers early amateur experiments in wireless telephony in America and in England, the pioneer days at Writtle in Essex and elsewhere, and the coming of organized broadcasting and its rapid growth during the first four years of the BBC's existence as a private Company before it became a public Corporation in January 1927. Briggs describes how and why the Company was formed, the scope of its activities and the reasons which led to its conversion from a business enterprise into a national institution.
The issues raised between 1923 and 1927 remain pertinent today. The hard bargaining between the Post Office, private wireless interests, and the emergent British Broadcsting Company is discussed in illuminating details, together with the remarkable opposition with which the Company had to contend in its early days. Many sections of the opposition, including a powerful section of the press, seemed able to conceive of broadcasting only as competing with their own interests, never as complementing or enlarging them. One of the main themes of this volume is that of the gradual forging of the instruments of public control, and particular attention is paid to the Crawford Report (1926) from which the Corporation arose. During this period all the characteristics of the Corporation first appeared - particularly its reputation for publc service and impartiality.
Briggs also examines the background of wireless as an invention and considers its impact on society. He has much to say about personalities and programmes as well as policies.

Now available in five volumes, Asa Briggs' History of British Broadcasting in the UK provides an exhaustive chronicle of the BBC's activities, achievements, and personnel - from the early days of wireless broadcasting and the Corporation's foundation, through its establishement as a part of home life and role in the Second World War, to the end of its monopoly and attempts to reflect the needs of a changing society.
Competition, the latest volume in Asa Briggs' monumental history, covers a period of 20 years, from the end of the BBC's monopoly in 1955 to the mid 1970s and the volumes it looks at the history of the BBC in an age of competition, so inevitably contains much fascinating material on the independent' radio and television companies as well as the BBC. There are chapters on the reporting of the Suez Crisis, the Pilkington Committee, the governorship of Hugh Greene (the man Mary Whitehouse said was responsible for the collapse which characterized the sixties and seventies'), Radio Piracy, the introduction of new technologies, and the BBC Jubilee.

Focusing on the growing power of transnational media corporations in an increasingly globalized environment for distribution of television content, and on the effects of mergers and acquisitions involving local and independent television production companies, this book examines how current and recent re-structurings in ownership across the television industry reflect changing business models, how they affect creativity and diversity of television output, and to what extent they call for new approaches to regulation and policy. Based on a major study of the UK production sector as a case study, it offers a unique analysis of wider transformations in ownership affecting the television production industry worldwide and of their economic, socio-cultural and policy implications.

"European Television History" brings together television historians and media scholars to chart the development of television in Europe since its inception. The volume interrogates the history of the medium in divergent political, economic, cultural and ideological national contexts
Taking a comparative approach to the topic, the volume is organized around a set of common questions, themes, and methodological reflectionsDeals with European television in the context of television historiography and transnational traditionsCase study chapters written by scholars from different European countries to reflect their specific areas of expertise

Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family's parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television's role in the expansion of a brand-centric U.S. culture.

The advanced industrial countries considered replacing the existing analog television infrastructure with a new digital one in the late 1980s and 1990s. Jeffrey Hart's study demonstrates how nationalism and regionalism combined with conflicting ideas over technology to produce three different and incompatible DTV standards in the U.S., Japan and Europe. The outcome has led to missed opportunities in developing new technologies. Hart's work contributes to our understanding of relations between business and government, and of competition between the world's great economic powers.

The first comprehensive history of rock and pop on British television, from the early days of Oh Boy and Ready Steady Go!, through the institution that was Top Of The Pops, global events like Live Aid right up to date with Jools Holland's Later.

This book seeks to investigate 'platform power' in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing-not necessarily in a zero-sum game-to control the market. In the volume, the contributors work to extend established 'platform theory' to the TV industry, which has become increasingly organised as a platform economy. The book helps to understand how platform power arises in the industry, how it destabilises international relations, and how it is used in the global media value chain. Platform Power and Policy in Transforming Television Markets contributes to the growing field of media industry studies, and draws on scholarly work in communication, political economy and public policy whilst providing a deeper insight into the transformation of the TV industry from an economic, political and consumer level. Avoiding a merely legal analysis from a technology-driven perspective, the book provides a critical analysis of the dominant modes of power within the evolving structures of the global TV value chain.

Although the academic study of development is well established, as is also its policy implementation, less considered are the broader, more popular understandings of development that often shape agendas and priorities, particularly in representative democracies. Through its accessible and provocative chapters, Popular Representations of Development introduces the idea that while the issue of 'development' - defined broadly as problems of poverty and social deprivation, and the various agencies and processes seeking to address these - is normally one that is discussed by social scientists and policy makers, it also has a wider 'popular' dimension. Development is something that can be understood through studying literature, films, and other non-conventional forms of representation. It is also a public issue, one that has historically been associated with musical movements such as Live Aid and increasingly features in newer media such as blogs and social networking. The book connects the effort to build a more holistic understanding of development issues with an exploration of the diverse public sphere in which popular engagement with development takes place. This book gives students of development studies, media studies and geography as well as students in the humanities engaging with global development issues a variety of perspectives from different disciplines to open up this new field for discussion.

'Still Waiting for Prime Time, ' the afterword to this remarkable account of women's struggle to succeed in television news, makes it clear that women continue to face discrimination in the broadcast media.

This volume offers an up-to-date analysis of film and television co-production in Europe. It brings together the voices of policy professionals, industry practitioners and media industry scholars to trace the contours of a complex practice that is of increasing significance in the global media landscape. Analysis of the latest production statistics sits alongside interviews with producers and the critical evaluation of public film policies. The volume incorporates contributions from representatives of major public institutions-Eurimages, the European Audiovisual Observatory and the European Commission-and private production companies including the pan-European Zentropa Group. Policy issues are elucidated through case studies including the Oscar-winning feature film Ida, the BAFTA-winning I am not a Witch and the Danish television serial Ride Upon the Storm. Scholarly articles span co-development, co-distribution and regional cinemas as well as emerging policy challenges such as the digital single market. The combination of qualitative and quantitative approaches, and the juxtaposition of industry and scholarly voices, provides a unique perspective on European co-production that is information-rich, complex and stimulating, making this volume a valuable companion for students, scholars, and industry professionals.