""NBC: America's Network" makes a significant contribution to our understanding of American broadcasting. Hilmes makes a convincing case for the appropriateness of an examination of a single firm, NBC, to illuminate the major themes and events of American broadcast history. In addition, she adeptly synthesizes a strong set of individually-authored chapters on specific historical periods, controversies, and program genres into a coherent whole. The writing is concise and lively and the breadth and depth of the material makes this a exceptional work."--William Boddy, author of "New Media and Popular Imagination"
""NBC: America's Network" is an outstanding book about one network across US television history. Hilmes is an excellent editor who brings broad insights about the television industry to bear on this volume. The individual essays present different approaches and methods, and together provide an integrated history of NBC with analysis that respects the medium and the people that worked in it."--Mary Beth Haralovich, co-editor of "Television, History, and American Culture: Feminist Critical Essays."
"Filled with highly readable essays by the top scholars in the field, "NBC: America's Network "explores key, often watershed moments in the network's history to illuminate the central role broadcasting has played in constituting public discourse about what is-and what is not-in the public interest. A welcome addition to the history of broadcasting, and essential reading for anyone interested in the transformative role of radio and TV in modern life."--Susan J. Douglas, author of "Listening In: Radio and the American Imagination"

In print for more than seven decades as Broadcasting Yearbook and more recently, Broadcasting & Cable Yearbook, this directory has been the go-to source for station data and industry contacts in the US and Canadian television, radio and cable marketplace.

Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family's parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television's role in the expansion of a brand-centric U.S. culture.

"Distribution Revolution" is a collection of interviews with leading film and TV professionals concerning the many ways that digital delivery systems are transforming the entertainment business. These interviews provide lively insider accounts from studio executives, distribution professionals, and creative talent of the tumultuous transformation of film and TV in the digital era. The first section features interviews with top executives at major Hollywood studios, providing a window into the big-picture concerns of media conglomerates with respect to changing business models, revenue streams, and audience behaviors. The second focuses on innovative enterprises that are providing path-breaking models for new modes of content creation, curation, and distribution--creatively meshing the strategies and practices of Hollywood and Silicon Valley. And the final section offers insights from creative talent whose professional practices, compensation, and everyday working conditions have been transformed over the past ten years. Taken together, these interviews demonstrate that virtually every aspect of the film and television businesses is being affected by the digital distribution revolution, a revolution that has likely just begun.
Interviewees include:
- Gary Newman, Chairman, 20th Century Fox Television
- Kelly Summers, Former Vice President, Global Business Development and New Media Strategy, Walt Disney Studios
- Thomas Gewecke, Chief Digital Officer and Executive Vice President, Strategy and Business Development, Warner Bros. Entertainment
- Ted Sarandos, Chief Content Officer, Netflix
- Felicia D. Henderson, Writer-Producer, "Soul Food," "Gossip Girl"
- Dick Wolf, Executive Producer and Creator, "Law & Order"

"Below the Line" illuminates the hidden labor of people who not only produce things that the television industry needs, such as a bit of content or a policy sound bite, but also produce themselves in the service of capital expansion. Vicki Mayer considers the work of television set assemblers, soft-core cameramen, reality-program casters, and public-access and cable commissioners in relation to the globalized economy of the television industry. She shows that these workers are increasingly engaged in professional and creative work, unsettling the industry's mythological account of itself as a business driven by auteurs, manned by an executive class, and created by the talented few. As Mayer demonstrates, the new television economy casts a wide net to exploit those excluded from these hierarchies. Meanwhile, television set assemblers in Brazil devise creative solutions to the problems of material production. Soft-core videographers, who sell televised content, develop their own modes of professionalism. Everyday people become casters, who commodify suitable participants for reality programs, or volunteers, who administer local cable television policies. These sponsors and regulators boost media industries' profits when they commodify and discipline their colleagues, their neighbors, and themselves. Mayer proposes that studies of production acknowledge the changing dynamics of labor to include production workers who identify themselves and their labor with the industry, even as their work remains undervalued or invisible.

Founded as a counterweight to the Communist broadcasters in East Germany, Radio in the American Sector (RIAS) became one of the most successful public information operations conducted against the Soviet Bloc. Cold War on the Airwaves examines the Berlin-based organization's history and influence on the political worldview of the people--and government--on the other side of the Iron Curtain. Nicholas J. Schlosser draws on broadcast transcripts, internal memoranda, listener letters, and surveys by the U.S. Information Agency to profile RIAS. Its mission: to undermine the German Democratic Republic with propaganda that, ironically, gained in potency by obeying the rules of objective journalism. Throughout, Schlosser examines the friction inherent in such a contradictory project and propaganda's role in shaping political culture. He also portrays how RIAS's primarily German staff influenced its outlook and how the organization both competed against its rivals in the GDR and pushed communist officials to alter their methods in order to keep listeners. From the occupation of Berlin through the airlift to the construction of the Berlin Wall, Cold War on the Airwaves offers an absorbing view of how public diplomacy played out at a flashpoint of East-West tension.

After a half-century of glacial creep, television technology has begun to change at the same dizzying pace as computer software. What this will mean--for television, for computers, and for the popular culture where these video media reign supreme--is the subject of this timely book. A noted communications economist, Bruce Owen supplies the essential background: a grasp of the economic history of the television industry and of the effects of technology and government regulation on its organization. He also explores recent developments associated with the growth of the Internet. With this history as a basis, his book allows readers to peer into the future--at the likely effects of television and the Internet on each other, for instance, and at the possibility of a convergence of the TV set, computer, and telephone. The digital world that Owen shows us is one in which communication titans jockey to survive what Joseph Schumpeter called the "gales of creative destruction." While the rest of us simply struggle to follow the new moves, believing that technology will settle the outcome, Owen warns us that this is a game in which Washington regulators and media hyperbole figure as broadly as innovation and investment. His book explains the game as one involving interactions among all the players, including consumers and advertisers, each with a particular goal. And he discusses the economic principles that govern this game and that can serve as powerful predictive tools.

This is an insider's tour, touching on the network's dizzying decision-making process, and the artists who have revolutionized the medium.

Bob Horton began his journalism career as a reporter for the Lubbock Avalanche Journal. Innate skill and good fortune took him from a modest Texas farm upbringing to Washington, DC, where he was thrown into the high-pressure world of the wire service, first as a correspondent for the Associated Press, and later for Reuters news agency. The stress was intense, but he found the rush to be intoxicating. From his early days covering the Dallas murder trial of Jack Ruby, through three colorful decades as a newsman, Horton often found himself witnessing history in the making. He covered the Pentagon during the early days of the Vietnam War, was on board a Navy ship in the Mediterranean awaiting Israel's expected attack on Egypt, was witness to the Watergate burglary trial, and attended a Beverly Hills church service with then President-elect Ronald Reagan and his wife Nancy. The success Horton enjoyed as a journalist mostly hid the dark side of his career: a gradual descent into alcoholism. Of Bulletins and Booze candidly recounts the unforgettable moments of Horton's career, as well as more than a few moments he would just as soon forget.

The Aesthetics of Nostalgia TV explores the aesthetic politics of nostalgia for 1950s and 60s America on contemporary television. Specifically, it looks at how nostalgic TV production design shapes and is shaped by larger historical discourses on gender and technological change, and America's perceived decline as a global power. Alex Bevan argues that the aesthetics of nostalgic TV tell stories of their own about historical decline and progress, and the place of the baby boomer television suburb in American national memory. She contests theories on nostalgia that see it as stagnating, regressive, or a reversion to outdated gender and racial politics, and the technophobic longing for a bygone era; and, instead, argues nostalgia is an important form of historical memory and vehicle for negotiating periods of historical transition. The book addresses how and why the shows construct the boomer era as a placeholder for gender, racial, technological, and declensionist discourses of the present. The book uses Mad Men (AMC, 2007-2015), Ugly Betty (ABC, 2006-2010), Desperate Housewives (ABC, 2004-2012), and film remakes of 1950s and 60s family sitcoms as primary case studies.

"IMMEDIATELY ENGROSSING . . . [A] SPLENDID MEMOIR."
--The Wall Street Journal

"Run, don't walk to the nearest bookstore and treat yourself to the most heartwarming, nostalgia-producing book you will have read in many a year."
--Ann Landers

"Entertaining . . . The story of a modest man who succeeded extravagantly by remaining mostly himself. . . . His memoir is a short course on the flow of events in the second half of this century--events the world knows more about because of Walter Cronkite's work."
--The New York Times Book Review

A MAIN SELECTION OF THE BOOK-OF THE MONTH CLUB

This book makes a persuasive argument that the licence fee is no longer the right way to raise revenue for the BBC. While there was a case for this model when the only way to watch the BBC was through the ownership of a television, and there was no way to prevent anyone who owned a television from watching the BBC, technological developments have demolished this argument. Millennials consume more and more of their broadcast media through a tablet, computer or phone. Yet, non-payment of the licence fee now accounts for 10 per cent of all criminal convictions in the UK, so we may soon be in the invidious position where a majority of young people watch BBC programmes through devices that are not taxed, while older people who own a television but watch only ITV or Sky Sports are taxed and, in the case of non-compliance, subject to arrest. Those who support the continuation of the licence fee often do so using two arguments: that the BBC is vital for producing what has become known as 'public service broadcasting', and that the BBC produces news that is non-partisan together with unbiased coverage of current affairs.The authors of this book challenge both of these arguments and show that there are various ways in which the BBC could be made independent of the state and/or of compulsory funding.

The broadcasting industry's trade association, the National Association of Broadcasters (NAB), sought to sanitize television content via its self-regulatory document, the Television Code. The Code covered everything from the stories, images, and sounds of TV programs (no profanity, illicit sex and drinking, negative portrayals of family life and law enforcement officials, or irreverence for God and religion) to the allowable number of commercial minutes per hour of programming. It mandated that broadcasters make time for religious programming and discouraged them from charging for it. And it called for tasteful and accurate coverage of news, public events, and controversial issues. Using archival documents from the Federal Communications Commission, NBC, the NAB, and a television reformer, Senator William Benton, this book explores the run-up to the adoption of the 1952 Television Code from the perspectives of the government, TV viewers, local broadcasters, national networks, and the industry's trade association. Deborah L. Jaramillo analyzes the competing motives and agendas of each of these groups as she builds a convincing case that the NAB actually developed the Television Code to protect commercial television from reformers who wanted more educational programming, as well as from advocates of subscription television, an alternative distribution model to the commercial system. By agreeing to self-censor content that viewers, local stations, and politicians found objectionable, Jaramillo concludes, the NAB helped to ensure that commercial broadcast television would remain the dominant model for decades to come.

John Sinclair and Jospeh D. Straubhaar provide a comprehensive account of television production, distribution and reception in Spanish- and Portuguese-speaking Latin American countries, showing how Mexican and Brazilian programmes have dominated in the region, and placing regional output in the context of the global television industry.

This highly topical book deals with the new frontiers of digital television addressing the challenges it faces as a result of the upsurge of new and converging digital technologies. In a world which has developed online interactivity and new roles for its users, a new scenario of the domestic sphere is emerging where television has lost its dominance within audiovisual products to the Internet, videogames, tablets, mobile phones, and more. Contemporary digital television is thus a field where different platforms, languages and formats compete in order to become the dominant standard for the future. In this new TV ecosystem audiences are negotiating their identities and are implementing practices of use which are redesigning the entire processes for TV production and consumption.

The media industry plays a vital role in informing and entertaining the public. Media ownership and the availability of diverse programming have been a long-standing concern of Congress. Despite numerous programming choices in television and radio available to the public, some studies have reported that independently produced programming, that is, programming not affiliated with broadcast networks or cable operators, has decreased through the years. This book discusses the extent to which the sources of television programming have changed over the last decade; the factors industry stakeholders identified as affecting the availability of independent television programming; and the factors industry stakeholders identified as influencing decisions in radio.

Envisioning Media Power develops an original geographical perspective on the nature and exercise of power in the international television economy. It uses theories of political economy as the basis for a comparative empirical examination of the UK and New Zealand television markets, while closely considering these markets' respective relationships with the US market and its globally influential media corporations. In fleshing out this geographical perspective, the book critically addresses the power to produce, reproduce, and extract profit from territorialized media markets. To understand such powers, the book examines processes of creation and dissemination of industry knowledge, structures of industry governance, and the locational characteristics of television's operational economy. Through its rigorous and creative combination of conceptual insights with empirical substance, Envisioning Media Power both illuminates the fabric of television's international space economy, and ultimately offers a unique theoretic argument suggesting that power, knowledge and geography are inseparable not only from one another, but from the process of accumulation of media capital."

'Quinn Martin was the most innovative and most creative of his kind. He was a man in touch with the future, far more than the times. His characters were not stereotypical characters. His production methods were not stereotypical either. He was unique in a number of ways. That's why his shows did so well' - Lynda Day George, guest star on QM's ""The Fugitive"", ""The FBI"", and other shows.Quinn Martin was the producer of such television shows as ""The Invaders"", ""Barnaby Jones"", ""The Untouchables"", ""The Streets of San Francisco"", ""Cannon"" and ""12 O'Clock High"", to name just a few. How each series made it to the networks, what problems occurred during their production, and why they were cancelled are examined. Martin's devotion to his shows, his hands-on approach to the writing, casting and editing of each episode, his interactions with network executives, and the high standards he set for his crew and actors are widely admired in the industry.