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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry

Future Radio Programming Strategies - Cultivating Listenership in the Digital Age (Paperback, 2nd edition): David Macfarland Future Radio Programming Strategies - Cultivating Listenership in the Digital Age (Paperback, 2nd edition)
David Macfarland
R1,417 Discovery Miles 14 170 Ships in 10 - 15 working days

Fundamental beliefs is what the reader will be exploring here -- a common understanding of what the radio enterprise should be about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and realities of the radio business in regard to entertainment programming -- a set of beliefs that may or may not be right, true, or forever, but that might at least provide a basis for developing programming strategies.
This second edition of "Future Radio Programming Strategies" seeks to answer the question: "What do listeners really want from radio?" Some of the answers are derived from "users-and-gratifications" research in the mass media. Instead of focusing on what mass media do to people, the users-and-gratifications perspective seeks to discover what people do with mass media. The functionalist viewpoint of such research basically says that a medium is best defined by how people use it. Having looked at some of the audience research that comes from sources other than the standard ratings companies, the book then goes on to demonstrate new ways that formats, production procedures, and announcing styles can meet audience needs and desires. Although the volume concludes with several original methods for selecting and presenting airplay music based on the audience's moods and emotional needs, it does not insist upon a singular, formulaic approach for constructing or modifying a music format. Instead, it attempts to involve the reader in thinking through the process of format development.
Two audio tapes are also available for use with the book. The tapes contain nearly 3 hours of important, detailed information and provocative points from the book. Exclusive audio examples include:
* the sense of acoustic space in music;
* hi-fi versus lo-fi listening environments;
* subjective perception of the announcer's distance from the listener;
* audio editing rates;
* comparison of luxury versus inexpensive car listening experiences; and
* the components of emotions that are expressed vocally.
The tapes also include new sections about the threats to traditional radio from specialized digital audio services, competition for the listener's attention from computer-based media, and additional proof of how music can be chosen on the basis of listeners' emotional reactions and mood needs.

The Radio Station - Broadcasting, Podcasting, and Streaming (Hardcover, 10th edition): Bruce Mims, John Hendricks The Radio Station - Broadcasting, Podcasting, and Streaming (Hardcover, 10th edition)
Bruce Mims, John Hendricks
R5,802 Discovery Miles 58 020 Ships in 10 - 15 working days

The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book's tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors' manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.

Radio Programming: Tactics and Strategy (Paperback): Eric Norberg Radio Programming: Tactics and Strategy (Paperback)
Eric Norberg
R2,248 Discovery Miles 22 480 Ships in 10 - 15 working days

A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.


Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche.
Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.
Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
Shows radio programmers how to work toward acheiving specific objectives
Coveys the principles of agressive radio programming
Part of the Broadcasting & Cable series

Writing News for Broadcast (Paperback, third edition): James Hoyt, Edward Bliss Jr Writing News for Broadcast (Paperback, third edition)
James Hoyt, Edward Bliss Jr
R1,018 Discovery Miles 10 180 Ships in 18 - 22 working days

"Writing News for Broadcast" is the Strunk and White of broadcast newswriting books. Long considered the gold standard of broadcast journalism textbooks, this guide for the student and the professional has inspired generations of newscasters through its eloquent examples and emphasis on the writer's responsibility, commitment, and integrity. It is written in a conversational style reflecting years of professional and teaching experience in radio and television newswriting.

This new edition is fully revised with examples throughout, drawn from fine writing by journalists at networks and local stations. It includes updated chapters covering use of the wire services and special formats that have become popular in recent years such as the newsmagazine. But the third edition retains the inspirational quality that has for years made this text so widely respected. In this process of providing clear, succinct instruction in the basics of the trade, it conveys to students and practicing newswriters a sense of the extraordinary tradition within which they work. The authors' emphasis on skill and creativity, responsibility to the listener, and appreciation of the profession's finest hours and finest writers make this book unique.

Beyond the Bbc - Broadcasters and the Public in the 1980s (Paperback, 1989 Ed.): Tim Madge Beyond the Bbc - Broadcasters and the Public in the 1980s (Paperback, 1989 Ed.)
Tim Madge
R817 Discovery Miles 8 170 Ships in 18 - 22 working days
Television And The Crisis Of Democracy (Paperback): Douglas Kellner Television And The Crisis Of Democracy (Paperback)
Douglas Kellner
R1,504 Discovery Miles 15 040 Ships in 10 - 15 working days

Douglas Kellner offers a systematic, critically informed political and institutional study of television in the United States. Focusing on the relationship among television, the state, and business, he traces the history of television broadcasting, emphasizing its socioeconomic impact and its growing political power. Acknowledging that television has long served the interests of the powerful, he points out that it has dramatized conflicts within society and has on occasion led to valuable social criticism.Kellner's examination of television in the 1980s and, in particular, its role in the 1988 presidential election yields the conclusion that in our time television has worked increasingly to further conservative hegemony. In so doing, Kellner argues, contemporary television has helped produce a crisis of democracy.But "Television and the Crisis of Democracy" goes beyond description and diagnosis. In a discussion that is both analytical and comparative, Kellner presents alternative models to the existing structure of commercial broadcasting and shows how new technologies might be used to create a more democratic future for television--one that could enhance political knowledge and participation.

VJ - The Unplugged Adventures of MTV's First Wave (Paperback): Nina Blackwood, Mark Goodman, Alan Hunter, Martha Quinn VJ - The Unplugged Adventures of MTV's First Wave (Paperback)
Nina Blackwood, Mark Goodman, Alan Hunter, Martha Quinn; As told to Gavin Edwards
R392 R367 Discovery Miles 3 670 Save R25 (6%) Ships in 18 - 22 working days

In this "highly entertaining snapshot of a wild-frontier moment in pop culture" (Rolling Stone), discover the wild and explosive true story of the early years of MTV directly from the original VJs. Nina Blackwood, Mark Goodman, Alan Hunter, and Martha Quinn (along with the late J. J. Jackson) had front-row seats to a cultural revolution--and the hijinks of pop music icons like Adam Ant, Cyndi Lauper, Madonna, and Duran Duran--as the first VJs on the fledgling network MTV. From partying with David Lee Roth to flying on Bob Dylan's private jet, they were on a breakneck journey through a music revolution. Boing beyond the compelling behind the scenes tales of this unforgettable era, VJ is also a coming-of-age story about the 1980s, its excesses, controversies, and everything in between. "At last--the real inside story of the MTV explosion that rocked the world, in all its giddy excess, from the video pioneers who saw all the hair, drugs and guitars up close. VJ is the wild, hilarious, addictive tale of how one crazy moment changed pop culture forever" (Rob Sheffield, New York Times bestselling author).

Understanding Media Production (Hardcover): Paul Dwyer Understanding Media Production (Hardcover)
Paul Dwyer
R4,491 Discovery Miles 44 910 Ships in 10 - 15 working days

Using in-depth analysis of film, TV, news and online productions, Understanding Media Production shows how media theory helps aspiring producers understand good practice in media production. With detailed contemporary examples, including Pirates of The Caribbean, Game of Thrones, Love Island and PewDiePie's "letsplay" videos, Dwyer highlights similarities and differences in the production strategies and styles used for a wide range of media products. The book tracks the evolution of these entertainment formats and the emergence of the media businesses which produce them. Chapters describe the key production practices associated with each format, including single and multi-camera filming, news reporting, three-point lighting and gameplay animation. They also explain the development of the production roles associated with these content forms; directors, producers, reporters, correspondents etc. The book goes on to explain how media businesses have used new technologies and production innovations to reduce costs and increase profits, resulting in dramatic changes to established production practices and roles. By comparing media production across media industries, in the UK and US, and illustrating the links between economic, sociopolitical and cultural influences on production, Understanding Media Production opens up a constructive debate between media practitioners and theorists about key questions of creativity and innovation in production.

Seeing and Believing - The Influence of Television (Hardcover): Greg Philo Seeing and Believing - The Influence of Television (Hardcover)
Greg Philo
R4,501 Discovery Miles 45 010 Ships in 10 - 15 working days

Television has a powerful impact on our beliefs and is open to use as a political and propaganda tool. Greg Philo has taken a new approach to examining these issues by inviting groups of television viewers to write their own news programmes, based on news pictures from the 1984-5 British miners' strike.

Radio in the Global Age (Paperback): D Hendy Radio in the Global Age (Paperback)
D Hendy
R605 Discovery Miles 6 050 Ships in 10 - 15 working days

"Radio in the Global Age "offers a fresh, up-to-date, and wide-ranging introduction to the role of radio in contemporary society. It places radio, for the first time, in a global context, and pays special attention to the impact of the Internet, digitalization and globalization on the political-economy of radio. It also provides a new emphasis on the links between music and radio, the impact of formatting, and the broader cultural roles the medium plays in constructing identities and nurturing musical tastes.

Individual chapters explore the changing structures of the radio industry, the way programmes are produced, the act of listening and the construction of audiences, the different meanings attached to programmes, and the cultural impact of radio across the globe. David Hendy portrays a medium of extraordinary contradictions: a cheap and accessible means of communication, but also one increasingly dominated by rigid formats and multinational companies; a highly 'intimate' medium, but one capable of building large communities of listeners scattered across huge spaces; a force for nourishing regional identity, but also a pervasive broadcaster of globalized music products; a 'stimulus to the imagination', but a purveyor of the banal and of the routine. Drawing on recent research from as far afield as Africa, Australasia and Latin America, as well as from the UK and US, the book aims to explore and to explain these paradoxes - and, in the process, to offer an imaginative reworking of Marshall McLuhan's famous dictum that radio is one of the world's 'hot' media.

"Radio in the Global Age "is an invaluable text for undergraduates and researchers in media studies, communicationstudies, journalism, cultural studies, and musicology. It will also be of interest to practitioners and policy-makers in the radio industry.

Between Breaths - A Memoir of Panic and Addiction (Paperback): Elizabeth Vargas Between Breaths - A Memoir of Panic and Addiction (Paperback)
Elizabeth Vargas
R431 R403 Discovery Miles 4 030 Save R28 (6%) Ships in 18 - 22 working days

From the moment she uttered the brave and honest words, "I am an alcoholic," to interview George Stephanopoulos, Elizabeth Vargas began writing her story, as her experiences were still raw. Now, in BETWEEN BREATHS, Vargas discusses her accounts of growing up with anxiety-which began suddenly at the age of six when her father served in Vietnam-and how she dealt with this anxiety as she came of age, to her eventually turning to alcohol for relief. She tells of how she found herself living in denial, about the extent of her addiction and keeping her dependency a secret for so long. She addresses her time in rehab, her first year of sobriety, and the guilt she felt as a working mother who had never found the right balance. Honest and hopeful, BETWEEN BREATHS is an inspiring read.

Screening Protest - Visual narratives of dissent across time, space and genre (Paperback): Alexa Robertson Screening Protest - Visual narratives of dissent across time, space and genre (Paperback)
Alexa Robertson
R1,279 Discovery Miles 12 790 Ships in 10 - 15 working days

Screening Protest brings together a range of scholarly perspectives on the study of protest mediations on television and in film. Arguing that the screen is a fruitful, if overlooked, analytical focus, the book explores how visual narratives of protest wander across borders - territorial, temporal and generic. Chapters compare coverage of major protests in recent history by global news channels like Al Jazeera English, BBC World, CNN International and RT. They consider how geopolitical agendas, newsroom culture and the ubiquity of eyewitness footage shape the narration of events such as the 'Umbrella Revolution' in Hong Kong, anti-austerity protests in Greece, pro-EU mobilizations in the Ukraine and clashes in Ferguson. A focus on narrative allows authors to compare such news stories with popular cultural depictions of the protester, in films and television series such as The Hunger Games, Robin Hood and Suffragette. Although focussed on the screen, the scope of the book is broad, given its exploration of images distributed worldwide. Written with both scholars and students in mind, Screening Protest will interest researchers in political science, sociology, media and film studies, as well as the general reader interested in current affairs.

The TV Brand Builders - How to Win Audiences and Influence Viewers (Paperback): Andy Bryant, Charlie Mawer The TV Brand Builders - How to Win Audiences and Influence Viewers (Paperback)
Andy Bryant, Charlie Mawer
R982 Discovery Miles 9 820 Ships in 10 - 15 working days

The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+, The TV Brand Builders combines practical advice and strategic insight with exclusive stories from the ratings front line. Online resources include a bonus chapter on TV channel design in a multi-screen world, plus a 'Student and Instructor's Manual' with chapter summaries.

Television in the Antenna Age - A Concise History (Hardcover, New): D Marc Television in the Antenna Age - A Concise History (Hardcover, New)
D Marc
R2,825 Discovery Miles 28 250 Ships in 10 - 15 working days

"Television in the Antenna Age" is a brief, accessible, and engaging overview of the medium's history and development in the US. Integrating three major concerns--television as an industry, a technology, and an art--the book is a basic primer on the complex, fascinating, and often overlooked story of television and its impact on American life.
Covers the entire history of American television, from its urban, middle-class beginnings in the late 40s, to the contemporary impact of new technologies and consolidated corporate.

Includes interview segments with industry insiders, pictures, and sidebars to illustrate important figures, trends, and events

The Essential HBO Reader (Paperback): Gary R. Edgerton, Jeffrey P. Jones The Essential HBO Reader (Paperback)
Gary R. Edgerton, Jeffrey P. Jones
R897 Discovery Miles 8 970 Ships in 18 - 22 working days

The founding of Home Box Office in the early 1970s was a harbinger of the innovations that transformed television as an industry and a technology in the decades that followed. HBO quickly became synonymous with subscription television and became the leading force in cable programming. Having interests in television, motion picture, and home video industries was crucial to its success. HBO diversified into original television and movie production, home video sales, and international distribution as these once-separate entertainment sectors began converging into a global entertainment industry in the mid-1980s. HBO has grown from a domestic movie channel to an international cable-and-satellite network with a presence in over seventy countries. It is now a full-service content provider with a distinctive brand of original programming and landmark shows such as The Sopranos and Sex and the City. The network is widely recognized for its award-winning, innovative and provocative programming, including dramatic series such as Six Feet Under and The Wire, miniseries such as Band of Brothers and Angels in America, comedies such as Curb Your Enthusiasm and Def Comedy Jam, sports shows such as Inside the NFL and Real Sports with Bryant Gumbel, documentary series such as Taxi Cab Confessions and Autopsy, and six Oscar-winning documentaries between 1999 and 2004. In The Essential HBO Reader, editors Gary R. Edgerton and Jeffrey P. Jones bring together an accomplished group of scholars to explain how HBO's programming transformed the world of cable television and how the network continues to shape popular culture and the television industry. Now, after more than three and a half decades, HBO has won acclaim in four distinct programming areas -- drama, comedy, sports, and documentaries -- emerging as TV's gold standard for its breakout series and specials. The Essential HBO Reader provides a comprehensive and compelling examination of HBO's development into the prototypical entertainment corporation of the twenty-first century.

The Children's Television Community (Paperback): J.Alison Bryant The Children's Television Community (Paperback)
J.Alison Bryant
R1,422 Discovery Miles 14 220 Ships in 10 - 15 working days

"The Children's Television Community" presents a cutting-edge analysis of the children's television community--the organizations, major players, and approaches to programming--and gives an overview of the history, current state, and future of children's programming. Leading children's television professionals and distinguished academicians come together in this volume to take a distinctive behind-the-scenes look at how children's television is created, programmed, and sold. This thought-provoking work emphasizes the various actors whose creative, financial, political, and critical input go into children's television, and addresses advocacy for children's television from multiple approaches.
By blending these diverse perspectives, editor J. Alison Bryant offers readers a comprehensive picture of children's television. Highlights include:
* a community level approach to understanding children's television;
* perspectives from colleagues in various aspects of the media industry; and
* an eye-opening analysis of how decision-making affects what children are exposed to through television.
"The Children's Television Community" is highly informative for educators, industry professionals, and practitioners in media, developmental psychology, and education.

British Press and Broadcasting Since 1945 Second Edition (Paperback, 2nd Edition): Seymour-Ure British Press and Broadcasting Since 1945 Second Edition (Paperback, 2nd Edition)
Seymour-Ure
R1,232 Discovery Miles 12 320 Ships in 10 - 15 working days

This second edition of Colin Seymour-Ure's history of the press and broadcasting in post-war Britain offers a concise and fully up-to-date overview of the development of the media and its central role in British society. The book covers the period from a time when the phrase 'mass media' was barely used, to the era of international media conglomerates and global communications. Supported by detailed tables, the analysis traces changes in what was available and what people used - the size and ownership of the national and provincial press; the growth of television and the impact of ITV; the decline and revival of radio; the continuities and differences in what people read; looked at, listened to and liked. This edition also examines recent developments such as the proliferation of satellite use, upheaval at the BBC, and the reform of ITV in the 1990 Broadcasting Act. Such developments place more weight than ever on the relations between media and politics. Seymour-Ure's analysis focuses on the key question of accountability - the accountability of politicians through media to the public, and the accountability of media themselves.

Television Criticism (Paperback, 3rd Revised edition): Victoria J. O'Donnell Television Criticism (Paperback, 3rd Revised edition)
Victoria J. O'Donnell
R2,188 Discovery Miles 21 880 Ships in 18 - 22 working days

Television Criticism, Third Edition by Victoria O'Donnell provides a foundational approach to the nature of television criticism. Rhetorical studies, cultural studies, representation, narrative theories, and postmodernism are established for greater understanding and appreciation of the critical perspectives on television. Illustrated with contemporary examples, this updated Third Edition includes a new, extensive sample critical analysis of The Big Bang Theory and reflects recent changes in the ways television is viewed across multiple devices and the impact of the Internet on television.

Culture, Communication and National Identity - Case of Canadian Television (Paperback, 2nd Revised edition): Richard Collins Culture, Communication and National Identity - Case of Canadian Television (Paperback, 2nd Revised edition)
Richard Collins
R1,156 R976 Discovery Miles 9 760 Save R180 (16%) Ships in 10 - 15 working days

?There can be no political sovereignty without culture sovereignty.? So argued the CBC in 1985 in its evidence to the Caplan/Sauvageau Task Force on Broadcasting Policy. Richard Collins challenges this assumption. He argues in this study of nationalism and Canadian television policy that Canada's political sovereignty depends much less on Canadian content in television than has generally been accepted. His analysis focuses on television drama, at the centre of television policy in the 1980s.

Collins questions the conventional image of Canada as a weak national entity undermined by its population's predilection for foreign television. Rather, he argues, Canada is held together, not by a shared repertoire of symbols, a national culture, but by other social forces, notably political institutions.

Collins maintains that important advantages actually and potentially flow from Canada's wear national symbolic culture. Rethinking the relationships between television and society in Canada may yield a more successful broadcasting policy, more popular television programming, and a better understanding of the links between culture and the body politic.

As the European Community moves closer to political unity, the Canadian case may become more relevant to Europe, which, Collins suggests, already fears the ?Canadianization? of its television. He maintains that a European multilingual society, without a shared culture or common European audio-visual sphere and with viewers watching foreign television, can survive successfully as a political entity ? just as Canada has.

A Social History of British Broadcasting Volume On e 1922-1939 Serving the Nation (Hardcover): P Scannell A Social History of British Broadcasting Volume On e 1922-1939 Serving the Nation (Hardcover)
P Scannell
R3,273 Discovery Miles 32 730 Ships in 10 - 15 working days

This is a history of broadcasting, and of its impact on modern life in Britain, from its origins in the 1920s to the outbreak of the Second World War. At the opening of this period the BBC was a private business. By its close it was an integral part of national life, a source of information and entertainment for the bulk of the population. In the course of the 1920s and 1930s the BBC was shaped as a national service in the public interest, addressing all sectors of society in all parts of the country. How that role emerged is the central theme of this history.

In developing a programme service, the early broadcasters were constrained by many factors, not least the influence of Government and the political parties. Paddy Scannell's and David Cardiff's account of the major areas of factual broadcasting, of news, features, documentaries and talks, reveals how they responded to these pressures and how they searched for styles of presentation appropriate both to the subject and to the audience. This account of the complex relations of broadcasting, politics, culture and the people shows how, through the modern medium of radio, a society was represented to itself. As such it offers a unique perspective on the character of life in Britain, public and private, in the inter-war years.

European Television in the Digital Age: Issues, Dyamnics and Realities (Hardcover): Papathanassopou European Television in the Digital Age: Issues, Dyamnics and Realities (Hardcover)
Papathanassopou
R1,692 Discovery Miles 16 920 Ships in 10 - 15 working days

"

European Television in the Digital Age" traces the development of digital television and provides a clear, concise account of the dynamics and realities of the changing face of television in Europe. The book synthesizes an array of empirical research, summarizes arguments, and provides an up-to-date analysis of the European audio-visual landscape in the age of digital TV. It discusses the ways in which the Western European audio-visual scene has been formed by a set of common problems, and how these have been dealt with at a domestic level.

Papathanassopoulos considers the effects of the deregulation of European television, the dynamics of digital television, the economies of the new era, and the issue of consolidation in the media industries. He also examines the future of public broadcasters, the role of the European Union and the impact of television in political communication. Special emphasis is given to the emergence and the effect of thematic channels, particularly on news, sports, music and children's programming."

European Television in the Digital Age" is an invaluable textbook for students on courses in media and communication, cultural theory, European studies and national policy studies. It will also be a useful source for researchers and professionals in the field.

God praat Afrikaans (Afrikaans, Paperback): Simon Witbooi God praat Afrikaans (Afrikaans, Paperback)
Simon Witbooi
R189 Discovery Miles 1 890 Ships in 4 - 6 working days

Luister na die braste, wat kruisbeen oppie trap sit. Behalwe entertainment, kry ’n taste wat Afrikaaps is! Aitsa, sy boots het stars .. Aitsa, hy’s soe die star ... Aitsa, gloe dis waar .. Hy’s John Wayne in Afrikaans! Sy kop in die wolke ... en sy voete stewig op die aarde. Dit is HemelBesem. In hierdie boek nooi die gewilde kletsrymer jou om saam te stap op sy lewenspad. Hy gesels reguit oor die dinge wat hom gevorm het, die sake wat hom na aan die hart le ... en hy doen dit in die taal van sy hart. Afrikaans. Oor sy Afrikaans se hy: “Afrikaans is ’n groot deel van wie ek is. Dis die taal waarin ek my in oomblikke van woede kras uitgedruk het. Dis die taal waarin ek goed gese het terwyl ek baklei het, waaroor ek agterna spyt was. Dis die taal waarin ek liefkosing uitgedruk en ontvang het ... As Ma geskel het, of jy bang was ... dis alles momente, en alle momente vorm my bestaan.” Daarom nooi hy met hierdie boek lesers om ’n ander Afrikaans te leer ken. Elke hoofstuk het Afrikaanse uitdrukkings uit sy grootword- en leefwereld as vertrekpunt, en dit is vervleg met sy bekende kletsrym-lirieke waarmee hy vlymskerp kommentaar lewer op maatskaplike kwessies en dinge wat hom na aan die hart le.

Good Morning Afghanistan - The Crusade of Words (Paperback, New edition): Waseem Mahmood Good Morning Afghanistan - The Crusade of Words (Paperback, New edition)
Waseem Mahmood
R288 R263 Discovery Miles 2 630 Save R25 (9%) Ships in 10 - 15 working days

When Waseem Mahmood's brother broke a confidence and filed a story in the world's highest circulating tabloid, the News of the World, Mahmood feared he'd never work in broadcast media again. History intervened with the events of 9/11, the attack on Afghanistan, and the Taliban's fall. Headed by Mahmood, a group of journalists responded by producing a Kabul-based radio program to disseminate much-needed and, for the first time, uncensored information. What they end up providing is hope for a devastated land and a voice for a people long smothered by oppression. Told with searing honesty, this is a story of struggle, cruelty, and courage populated by ordinary people who risk their lives for freedom.

Intern Insider - Getting the Most Out of Your Internship in the Entertainment Field (Hardcover): Tammy Trujillo Intern Insider - Getting the Most Out of Your Internship in the Entertainment Field (Hardcover)
Tammy Trujillo
R5,602 Discovery Miles 56 020 Ships in 10 - 15 working days

Internships have all but became a requirement when starting out in the fields of entertainment and broadcasting. Students need these internships not only to get their foot in the door, but to gain valuable experience that gives them an advantage when going for that first job in the industry. Intern Insider helps students navigate the often daunting task of finding an internship, and equips readers to use the experience learned to begin a strong career in the entertainment world. As both a professional broadcaster and college professor, author Tammy Trujillo approaches the topic of internships from both sides: what the student and intern site hope to gain. She provides various valuable perspectives throughout the book, including student assessments on their internship experiences, case studies of those who have turned their internships into careers, and interviews with internship site coordinators. Her breadth of knowledge and experience make for a ground-level book both informative and useful. In the competitive landscape of today's entertainment and broadcasting worlds, Intern Insider provides students with all the tools they need to make the most of their internships and jumpstart their careers! Also visit http://www.interninsider-thebook.com/

A Word from Our Sponsor - Admen, Advertising, and the Golden Age of Radio (Paperback): Cynthia B. Meyers A Word from Our Sponsor - Admen, Advertising, and the Golden Age of Radio (Paperback)
Cynthia B. Meyers
R908 Discovery Miles 9 080 Ships in 10 - 15 working days

The behind-the-scenes story of how admen and sponsors helped shape broadcasting into a popular commercial entertainment medium.
During the "golden age" of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced "Kraft Music Hall" for Kraft; Benton & Bowles oversaw "Show Boat" for Maxwell House Coffee; and Young & Rubicam managed "Town Hall Tonight" with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history.
Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society.
Mediating between audiences' desire for entertainment and advertisers' desire for sales, admen combined "showmanship" with "salesmanship" to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.

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