The behind-the-scenes story of how admen and sponsors helped shape broadcasting into a popular commercial entertainment medium.
During the "golden age" of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced "Kraft Music Hall" for Kraft; Benton & Bowles oversaw "Show Boat" for Maxwell House Coffee; and Young & Rubicam managed "Town Hall Tonight" with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history.
Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society.
Mediating between audiences' desire for entertainment and advertisers' desire for sales, admen combined "showmanship" with "salesmanship" to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.

The behind-the-scenes story of how admen and sponsors helped shape broadcasting into a popular commercial entertainment medium.
During the "golden age" of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced "Kraft Music Hall" for Kraft; Benton & Bowles oversaw "Show Boat" for Maxwell House Coffee; and Young & Rubicam managed "Town Hall Tonight" with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history.
Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society.
Mediating between audiences' desire for entertainment and advertisers' desire for sales, admen combined "showmanship" with "salesmanship" to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.

The environment for public, educational, and governmental (PEG) cable channels is being roiled by public policy and budgetary changes at the federal, state, and local levels and by technological changes in cable networks. More than 100 PEG access centres -- which provide community groups and individuals free access to video production facilities and equipment, training, and programming time -- have closed since 2005, and many more may close when provisions in recently enacted state laws that eliminate requirements for cable companies to provide funding support take effect. This book examines the challenges and policy considerations facing small-market television.

There have been many well-publicized cases of invasive species of plants and animals, often introduced unintentionally but sometimes on purpose, causing widespread ecological havoc. Examples of such alien invasions include pernicious weeds such as Japanese knotweed, an introduced garden ornamental which can grow through concrete, the water hyacinth which has choked tropical waterways, and many introduced animals which have out-competed and displaced local fauna. This book addresses the broader context of invasive and exotic species, in terms of the perceived threats and environmental concerns which surround alien species and ecological invasions. As a result of unprecedented scales of environmental change, combined with rapid globalisation, the mixing of cultures and diversity, and fears over biosecurity and bioterrorism, the known impacts of particular invasions have been catastrophic. However, as several chapters show, reactions to some exotic species, and the justifications for interventions in certain situations, including biological control by introduced natural enemies, rest uncomfortably with social reactions to ethnic cleansing and persecution perpetrated across the globe. The role of democracy in deciding and determining environmental policy is another emerging issue. In an increasingly multicultural society this raises huge questions of ethics and choice. At the same time, in order to redress major ecological losses, the science of reintroduction of native species has also come to the fore, and is widely accepted by many in nature conservation. However, with questions of where and when, and with what species or even species analogues, reintroductions are acceptable, the topic is hotly debated. Again, it is shown that many decisions are based on values and perceptions rather than objective science. Including a wide range of case studies from around the world, his book raises critical issues to stimulate a much wider debate.

This book explores the transmission of copyrighted sound recordings to the public by over-the-air AM/FM radio stations which is an activity that implicates the right of public performance under the Copyright Act. However, under current law, terrestrial radio broadcasters who play copyrighted music need only compensate songwriters for the performance of their musical compositions and not the holders of the copyright in the sound recording. Sound recording copyright holders assert that there is no justifiable reason for the copyright law to treat sound recordings differently from other categories of performable copyrighted works. They maintain that recording artists deserve to be fairly compensated by broadcast radio for public performance of their works just as songwriters and music publishers are currently being paid for such activity.

The ideal of a neutral, objective press has proven in recent years to be just that--an ideal. In "Governing with the News," Timothy E. Cook goes far beyond the single claim that the press is not impartial to argue that the news media are in fact a political institution integral to the day-to-day operations of our government. This updated edition includes a new afterword by the author, which pays close attention to two key developments in the twenty-first century: the accelerating fragmentation of the mass media and the continuing decline of Americans' confidence in the press.
"Provocative and often wise. . . . Cook, who has a complex understanding of the relationship between governing and the news, provides a fascinating account of the origins of this complicity."--James Bennet," Washington Monthly"
"["Governing with the News"] addresses central issues of media impact and power in fresh, illuminating ways. . . . Cook mines a wealth of historical and organizational literature to assert that the news media are a distinct political
institution in our democratic system."--Robert Schmuhl," Commonweal"

Market and technological changes are creating challenges to the long-standing business models employed by broadcast television networks and local television stations, but at the same time generating potential opportunities for those networks and stations. These changes generally are strengthening the position of parties that control popular program content in their negotiations with distributors of that programming. The changes also may be affecting the three pillars of U.S. government media policy - localism, diversity of voices and competition - and damping the effectiveness of existing regulations intended to foster them. This book explores the transitions being made in broadcast television with a focus on the market forces affecting broadcast news networks and the Satellite Television Extension and Localism Act of 2010 (STELA).

First published in 1966, twenty-one years after the close of the Second World War, this incisive study traces the history and the impact of the British Broadcasting Corporation's wartime broadcasts to Denmark. The BBC's European Service played a crucial role in relaying information to the occupied countries of Europe during the war, and the Danish Service was a particularly effective example. With a perspicacity possible only in retrospect, Mr Bennett uncovers the relationship between the stance taken by the BBC and the sometimes dramatic effects of the broadcasts in Denmark, particularly upon the Danish Resistance.

There have been many well-publicized cases of invasive species of plants and animals, often introduced unintentionally but sometimes on purpose, causing widespread ecological havoc. Examples of such alien invasions include pernicious weeds such as Japanese knotweed, an introduced garden ornamental which can grow through concrete, the water hyacinth which has choked tropical waterways, and many introduced animals which have out-competed and displaced local fauna. This book addresses the broader context of invasive and exotic species, in terms of the perceived threats and environmental concerns which surround alien species and ecological invasions. As a result of unprecedented scales of environmental change, combined with rapid globalisation, the mixing of cultures and diversity, and fears over biosecurity and bioterrorism, the known impacts of particular invasions have been catastrophic. However, as several chapters show, reactions to some exotic species, and the justifications for interventions in certain situations, including biological control by introduced natural enemies, rest uncomfortably with social reactions to ethnic cleansing and persecution perpetrated across the globe. The role of democracy in deciding and determining environmental policy is another emerging issue. In an increasingly multicultural society this raises huge questions of ethics and choice. At the same time, in order to redress major ecological losses, the science of reintroduction of native species has also come to the fore, and is widely accepted by many in nature conservation. However, with questions of where and when, and with what species or even species analogues, reintroductions are acceptable, the topic is hotly debated. Again, it is shown that many decisions are based on values and perceptions rather than objective science. Including a wide range of case studies from around the world, his book raises critical issues to stimulate a much wider debate.

This book provides an in-depth introduction to the International Telecommunication Union (ITU) Radio Regulations (RR) and the policies that govern them. Established in 1906, these regulations define the allocation of different frequency bands to different radio services, the mandatory technical parameters to be observed by radio stations, especially transmitters, and the procedures for spectrum use coordination at the international level. The book analyzes the interactions between different national policies and the ITU RR, noting how these interactions influence spectrum policy on the national level, setting up a comparative framework within which to view these regulations and their effects. Beginning with an overview of the history of the origins ITU RR, the book takes a deep dive into the components of spectrum management including radio communication service allocation, wireless technology selection, radio usage rights, and spectrum rights assignment, placing each analysis within the context of the push and pull between national and international regulations. The book concludes with chapters discussing issues affecting the future of spectrum policy, including spectrum policy reform in developing countries, the WRC-19, and IMT-2020. Shedding light on the longest-running treaty documents in the history of modern telecommunications and arguing for reforms that allow it to address the needs of all nations, this book is useful to scholars and students of telecom policy, digital policy, ICT, governance, and development as well as telecom industry practitioners and regulators.

This compelling account of a turbulent period in the history of the BBC opens at a time of national decline under the Labour governments of Harold Wilson and James Callaghan, and ends during Margaret Thatcher's iconoclastic Conservative premiership. The intervening years saw mass unemployment, trade union strikes and war in Northern Ireland and the Falklands - as well as legendary BBC programmes such as Live Aid, Fawlty Towers and Dad's Army, The Singing Detective and Tinker Tailor Soldier Spy, and David Attenborough's Life on Earth. Comprehensively revised and expanded for this new edition, Jean Seaton's perceptive study presents an absorbing analysis of an institution that both reflects Britain and has helped to define it.

Drawing on a wealth of academic research, statistics and interviews with key Australian media people including present and former Australian Broadcasting Corporation staffers, this book explores the transitions of the ABC under various types of organisational re-strategising, governance and political shifts. The book provides the reader with an authoritative narrative as to how the ABC has lost its iconic status in Australian society, and unfolds how the ABC has strayed from its respected public charter which endowed the ABC with a distinctive and important role in informing, educating and entertaining the Australian public. Successive federal government funding cuts have shrunk staffing levels and services while it has pursued a corporatist model that mimics the trappings and practices of commercial media. In that process it has become politicised and trivialised, thereby threatening its demise. The book is a unique and timely contribution at a time of dwindling interest for the funding of public assets everywhere. There is no other book in the market that addresses the decline of the organisation (the ABC) and analyses the reasons for its demise within an organisational theoretical framework. The book is written for an educated general audience, with academics and media practitioners specifically in mind, and has everyday applications for business organisations operating in the public sector by bringing together important findings of public funding, budgets, management and organisational strategies and evolution.

Focusing on the growing power of transnational media corporations in an increasingly globalized environment for distribution of television content, and on the effects of mergers and acquisitions involving local and independent television production companies, this book examines how current and recent re-structurings in ownership across the television industry reflect changing business models, how they affect creativity and diversity of television output, and to what extent they call for new approaches to regulation and policy. Based on a major study of the UK production sector as a case study, it offers a unique analysis of wider transformations in ownership affecting the television production industry worldwide and of their economic, socio-cultural and policy implications.

On 8 September 2003 the Federal Communications Commission approved the merger of Univision Communications, Inc., the dominant Spanish language media company in the US (which owns the leading Spanish language broadcast television network, cable television network, television station group, music recording and publishing company, and Internet site) and Hispanic Broadcasting Corporation (HBC), the largest Spanish language radio operator in the US. The Commission explicitly rejected the argument that there is something unique about the needs of the Spanish speaking population in the US or about the financing, production, or distribution of Spanish language programming for US household, that requires a distinction to be made between Spanish language media outlet and other media outlets. The Hispanic community is the largest minority community in the US, but it is not linguistically homogeneous. Although most Hispanics speak English well, almost 8 million Hispanics speak English either 'not at all' or 'not well'. Survey data indicate that Latino household tend to watch television as a family, rather than as individuals; when family members have varying levels of English proficiency, the family is likely to watch Spanish language programming -- particularly for news -- to accommodate those with limited understanding of English. As a result, more than half of all bilingual (Spanish-English) Latino adults prefer to watch primarily Spanish-language news programming on television. This book provides detailed tables of demographic, viewing, and market information on the Spanish-speaking population as well as detailed analysis of public policy issues.

Sports streaming services offer consumers the ability to watch live sports events on a variety of devices such as a TV, laptop, tablet or smartphone. Compared to movie streaming services (e.g. Netflix), streaming sports events is very different as the time aspect plays a very important role. As soon as the respective live sporting event has taken place and has been broadcast live, the interest in this event drops rapidly. This book deals with the analysis of digital technologies and streaming technology on sports broadcasting. The focus is on the German sports broadcasting industry. The main objective is to identify and analyse the different parameters that have changed due to the disruptive innovation of streaming and other technological innovations.

The United States is vitally dependent upon the use of the radio spectrum to carry out national policies and achieve national goals. Use of the spectrum is vital to the security and welfare of the Nation and to the conduct of its foreign affairs. This use exerts a powerful influence upon our everyday lives, in countless ways, annually contributing significantly to the Nation's growth and economy. The radio spectrum is a limited natural resource which is accessible to all nations. It is imperative that we develop and administer our use of this resource wisely so as to maintain a free democratic society and to stimulate the healthy growth of the Nation, while ensuring its availability to serve future requirements in the best interest of the Nation. Therefore, consistent with our international treaty obligations and with due regard for the rights of other nations, the national objectives for the use of the radio spectrum are to make effective, efficient, and prudent use of the spectrum in the best interest of the Nation, with care to conserve it for uses where other means of communication are not available or feasible. This revised NIA report details the policies and plans geared towards government oversight of the national radio spectrum, an asset we cannot afford to overlook.

Inside the BBC and CNN provides a unique insight into two of the world's best-known media organisations, during a period of great change and new challenges. The BBC and CNN have very different histories, remits and identities, but both must now compete to provide news in a media environment being reshaped by increasing competition, globalisation, digitisation and convergence.
Drawing on intensive research carried out among senior managers in both organisations, Lucy Küng-Shankleman's study explores the beliefs and attitudes that shape management priorities and broadcasting policy. More controversially, it examines how each organisation's distinct cultural beliefs - about broadcasting's fundamental purpose, about the nature of competition, and about the relationship between competition and quality - have laid the foundations for their current and past success, but could now threaten to limit their ability to respond to the unprecedented changes underway in the world's media landscape.

The rise of right-wing broadcasting during the Cold War has been mostly forgotten today. But in the 1950s and '60s you could turn on your radio any time of the day and listen to diatribes against communism, civil rights, the United Nations, fluoridation, federal income tax, Social Security, or JFK, as well as hosannas praising Barry Goldwater and Jesus Christ. Half a century before the rise of Rush Limbaugh and Glenn Beck, these broadcasters bucked the FCC's public interest mandate and created an alternate universe of right-wing political coverage, anticommunist sermons, and pro-business bluster. A lively look back at this formative era, "What's Fair on the Air? "charts the rise and fall of four of the most prominent right-wing broadcasters: H. L. Hunt, Dan Smoot, Carl McIntire, and Billy James Hargis. By the 1970s, all four had been hamstrung by the Internal Revenue Service, the FCC's Fairness Doctrine, and the rise of a more effective conservative movement. But before losing their battle for the airwaves, Heather Hendershot reveals, they purveyed ideological notions that would eventually triumph, creating a potent brew of religion, politics, and dedication to free-market economics that paved the way for the rise of Ronald Reagan, the Moral Majority, Fox News, and the Tea Party.

"European Television History" brings together television historians and media scholars to chart the development of television in Europe since its inception. The volume interrogates the history of the medium in divergent political, economic, cultural and ideological national contexts
Taking a comparative approach to the topic, the volume is organized around a set of common questions, themes, and methodological reflectionsDeals with European television in the context of television historiography and transnational traditionsCase study chapters written by scholars from different European countries to reflect their specific areas of expertise

This book presents a compelling case for a paradigmatic shift in the analysis of television drama production that recentres questions of power, control and sustainability. Television drama production has become an increasingly lucrative global export business as drama as a form enjoys increased prestige. However, this book argues that the growing emphasis on international markets and global players such as Netflix and Amazon Prime neglects the realities of commissioning and making television drama in specific national and regional contexts. Drawing on extensive empirical research, Producing British Television Drama demonstrates the centrality of public service broadcasters in serving audiences and sustaining the commercial independent sector in a digital age. It attends closely to three elements-the role of place in the production of content; the experiences of those working in the sector; and the interventions from cultural intermediaries in articulating and ascribing value to television drama. With chapters examining the evolution of British TV drama, as well as what might be in store in its future, this book offers invaluable insights into the UK as a major supplier of and market for television drama.

This book seeks to investigate 'platform power' in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing-not necessarily in a zero-sum game-to control the market. In the volume, the contributors work to extend established 'platform theory' to the TV industry, which has become increasingly organised as a platform economy. The book helps to understand how platform power arises in the industry, how it destabilises international relations, and how it is used in the global media value chain. Platform Power and Policy in Transforming Television Markets contributes to the growing field of media industry studies, and draws on scholarly work in communication, political economy and public policy whilst providing a deeper insight into the transformation of the TV industry from an economic, political and consumer level. Avoiding a merely legal analysis from a technology-driven perspective, the book provides a critical analysis of the dominant modes of power within the evolving structures of the global TV value chain.

Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that "Switching Channels" explores.

In the past twenty-five years, the expansion of cable and satellite systems has transformed television. Richard Caves examines the economics of this phenomenon--and the nature and logic of the broadcast networks' response to the incursion of cable TV, especially the shift to inexpensive unscripted game and "reality" shows and "news" magazines. An explanation of these changes, Caves argues, requires an understanding of two very different sectors: the "creative industry," which produces programs; and the commercial channels, which bring them to viewers. His book shows how distributors' judgment of profitability determines the quality and character of the programs the creative industry produces. This determination, writes Caves, depends on the number and types of viewers that various programs can attract and advertisers' willingness to pay for their attention, as well as the organization of the networks that package programs, the distributors that transmit them, and the deals these parties strike with one another.

New York Times bestselling author, comedian, actress, and producer Phoebe Robinson is back with a new essay collection that is equal parts thoughtful, hilarious, and sharp about human connection, race, hair, travel, dating, Black excellence, and more. Written in Phoebe's unforgettable voice and with her unparalleled wit, Robinson's latest collection, laced with spot-on pop culture references, takes on a wide range of topics. From the values she learned from her parents (including, but not limited to, advice on not bringing outside germs onto your clean bed) to her and her boyfriend, lovingly known as British Baekoff, deciding to have a child-free union, to the way the Black Lives Matter movement took center stage in America, and, finally, the continual struggle to love her 4C hair, each essay is packed with humor and humanity. By turns insightful, laugh-out-loud funny, and heartfelt, Please Don't Sit On My Bed In Your Outside Clothes is not only a brilliant look at our current cultural moment, but a collection that will stay with you for years to come.

Behind the Wireless tells the story of women at the BBC in the 1920s and 30s. Broadcasting was brand new in Britain and the BBC developed without many of the overt discriminatory practices commonplace at the time. Women were employed at all levels, except the very top, for instance as secretaries, documentary makers, advertising representatives, and librarians. Three women held Director level posts, Hilda Matheson (Director of Talks), Mary Somerville (Director of School Broadcasting), and Isa Benzie (Foreign Director). Women also produced the programmes aimed at female listeners and brought women broadcasters to the microphone. There was an ethos of equality and the chance to rise through the ranks from accounts clerk to accompanist. But lurking behind the facade of modernity were hidden inequalities in recruitment, pay, and promotion and in 1932 a marriage bar was introduced. Kate Murphy examines how and why the interwar BBC created new opportunities for women.

A new guide to Spain's most popular and dynamic medium, which celebrates its fiftieth anniversary in 2006. Any follower of Spanish cinema who turns to television finds that the locally produced programs most appreciated by both audiences and critics are as creative and original as any feature film. This book, the first of its kind, gives close readings of TV programmes broadcast from the 1970s to the present day. They embrace drama, comedy, and talk/reality shows and are currently available on DVD. It also treats the obsessive theme of television in Almodovar, Spain's most celebrated film director, arguing for a re-reading of his work in the light of TV studies. In addition to analysing particular programmes, this book examines TV channels, production companies, governments, and the role of the press, academy, and audience. PAUL JULIAN SMITH is Professor of Spanish at the University of Cambridge.