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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry

Television and Culture in Putin's Russia - Remote control (Hardcover): Stephen Hutchings, Natalia Rulyova Television and Culture in Putin's Russia - Remote control (Hardcover)
Stephen Hutchings, Natalia Rulyova
R1,753 R1,453 Discovery Miles 14 530 Save R300 (17%) Ships in 12 - 19 working days

This book examines television culture in Russia under the government of Vladimir Putin. In recent years, the growing influx into Russian television of globally mediated genres and formats has coincided with a decline in media freedom and a ratcheting up of government control over the content style of television programmes. All three national channels (First, Russia, NTV) have fallen victim to Putin's power-obsessed regime. Journalists critical of his Chechnya policy have been subject to harassment and arrest; programmes courting political controversy, such as Savik Shuster's Freedom of Speech (Svoboda slova) have been taken off the air; coverage of national holidays like Victory Day has witnessed a return of Soviet-style bombast; and reporting on crises, such as the Beslan tragedy, is severely curtailed. The book demonstrates how broadcasters have been enlisted in support of a transparent effort to install a latter-day version of imperial pride in Russian military achievements at the centre of a national identity project over which, from the depths of the Kremlin, Putin's government exerts a form of remote control. However, central to the book's argument is the notion that because of the changes wrought upon Russian society after 1985, a blanket return to the totalitarianism of the Soviet media has, notwithstanding the tenor of much western reporting on the issue, not occurred. Despite the fact that television is nominally under state control, that control remains remote and less than wholly effective, as amply demonstrated in the audience research conducted for the book, and in analysis of contradictions at the textual level. Overall, this book provides a fascinating account of the role of television under President Putin, and will be of interest to all those wishing to understand contemporary Russian society.

History of Broadcasting in the United States - Captivating Channels (Hardcover): D Gomery History of Broadcasting in the United States - Captivating Channels (Hardcover)
D Gomery
R2,766 Discovery Miles 27 660 Ships in 12 - 19 working days

This powerful history of broadcasting in the United States goes beyond traditional accounts to explore the field's important social, political, and cultural ramifications. It examines how broadcasting has been organized as a business throughout much of the 20th century, and focuses on the aesthetics of programming over the years.
Surveys four key broadcasting periods from 1921 to 1996, drawing on a range of new sources to examine recent changes in the field, including coverage of the recent impact of cable TV and home video
Includes new data from collections at the Library of Congress and the Library of American Broadcasting
Ideal for anyone seeking a readable history of the field, offering the most current coverage available

Envisioning Media Power - On Capital and Geographies of Television (Hardcover, New): Brett Christophers Envisioning Media Power - On Capital and Geographies of Television (Hardcover, New)
Brett Christophers
R3,175 Discovery Miles 31 750 Ships in 12 - 19 working days

Envisioning Media Power develops an original geographical perspective on the nature and exercise of power in the international television economy. It uses theories of political economy as the basis for a comparative empirical examination of the UK and New Zealand television markets, while closely considering these markets' respective relationships with the US market and its globally-influential media corporations. In fleshing out this geographical perspective, the book critically addresses the power to produce, reproduce, and extract profit from territorialized media markets. To understand such powers, the book examines processes of creation and dissemination of industry knowledge, structures of industry governance, and the locational characteristics of television's operational economy. Through its rigorous and creative combination of conceptual insights with empirical substance, Envisioning Media Power both illuminates the fabric of television's international space economy, and ultimately offers a unique theoretic argument - suggesting that power, knowledge and geography are inseparable not only from one another, but from the process of accumulation of media capital.

Television in India - Satellites, Politics and Cultural Change (Hardcover): Nalin Mehta Television in India - Satellites, Politics and Cultural Change (Hardcover)
Nalin Mehta
R4,773 Discovery Miles 47 730 Ships in 12 - 19 working days

This book examines the development of television in India since the early 1990s, and its implications for Indian society more widely. Until 1991, India possessed only a single state-owned television channel, but since then there has been a rapid expansion in independent satellite channels which came as a complete break from the statist control of the past. This book explores this transformation, explaining how television, a medium that developed in the industrial West, was adapted to suit Indian conditions, and in turn has altered Indian social practices, making possible new ways of imagining identities, conducting politics and engaging with the state. In particular, satellite television initially came to India as the representative of global capitalism but it was appropriated by Indian entrepreneurs and producers who Indianized it. Considering the full gamut of Indian television - from "national" networks in English and Hindi to the state of regional language networks - this book elucidates the transformative impact of television on a range of important social practices, including politics and democracy, sport and identity formation, cinema and popular culture. Overall, it shows how the story of television in India is also the story of India's encounter with the forces of globalisation.

Age of Oprah - Cultural Icon for the Neoliberal Era (Paperback): Janice Peck Age of Oprah - Cultural Icon for the Neoliberal Era (Paperback)
Janice Peck
R1,493 Discovery Miles 14 930 Ships in 12 - 19 working days

Over the last two decades Oprah Winfrey's journey has taken her from talk show queen to - as Time Magazine has asserted - "one of the most important figures in popular culture." Through her talk show, magazine, website, seminars, charity work, and public appearances, her influence in the social, economic, and political arenas of American life is considerable and until now, largely unexamined.. In "The Age of Oprah," media scholar and journalist Janice Peck traces Winfrey's growing cultural impact and illustrates the fascinating parallels between her road to fame and fortune and the political-economic rise of neoliberalism in this country. While seeking to understand Oprah's ascent to near iconic status that she enjoys today, Peck's book provides a fascinating window into the intersection of American politics and culture over the past quarter century.

Age of Oprah - Cultural Icon for the Neoliberal Era (Hardcover): Janice Peck Age of Oprah - Cultural Icon for the Neoliberal Era (Hardcover)
Janice Peck
R4,925 Discovery Miles 49 250 Ships in 12 - 19 working days

Over the last two decades Oprah Winfrey's journey has taken her from talk show queen to - as Time Magazine has asserted - "one of the most important figures in popular culture." Through her talk show, magazine, website, seminars, charity work, and public appearances, her influence in the social, economic, and political arenas of American life is considerable and until now, largely unexamined.. In "The Age of Oprah," media scholar and journalist Janice Peck traces Winfrey's growing cultural impact and illustrates the fascinating parallels between her road to fame and fortune and the political-economic rise of neoliberalism in this country. While seeking to understand Oprah's ascent to near iconic status that she enjoys today, Peck's book provides a fascinating window into the intersection of American politics and culture over the past quarter century.

It's Not TV - Watching HBO in the Post-Television Era (Hardcover, New): Marc Leverette, Brian L. Ott, Cara Louise Buckley It's Not TV - Watching HBO in the Post-Television Era (Hardcover, New)
Marc Leverette, Brian L. Ott, Cara Louise Buckley; Foreword by Toby Miller
R5,343 R4,485 Discovery Miles 44 850 Save R858 (16%) Ships in 12 - 19 working days

Since first going on the air in 1972, HBO has continually attempted to redefine television as we know it. Today, pay television (and HBO in particular) is positioned as an alternative to network offerings, consistently regarded as the premier site for what has come to be called "quality television." This collection of new essays by an international group of media scholars argues that HBO, as part of the leading edge of television, is at the center of television studies' interests in market positioning, style, content, technology, and political economy. The contributors focus on pioneering areas of analysis and new critical approaches in television studies today, highlighting unique aspects of the "HBO effect" to explore new perspectives on contemporary television from radical changes in technology to dramatic shifts in viewing habits. It's Not TV provides fresh insights into the "post-television network" by examining HBO's phenomenally popular and pioneering shows, including The Sopranos, The Wire, Six Feet Under, Sex and the City as well as its failed series, such as K Street and The Comeback. The contributors also explore the production process itself and the creation of a brand commodity, along with HBO's place as a market leader and technological innovator. Contributors: Kim Akass, Cara Louise Buckley, Rhiannon Bury, Joanna L. Di Mattia, Blake D. Ethridge, Tony Kelso, Marc Leverette, David Marc, Janet McCabe, Conor McGrath, Shawn McIntosh, Brian L. Ott, Avi Santo, Lisa Williamson Foreword by Toby Miller Marc Leverette is Assistant Professor of Media Studies at Colorado State University. He is author of Professional Wrestling, the Myth, the Mat, and American Popular Culture and co-editor of Zombie Culture: Autopsies of the Living Dead and Oh My God, They Deconstructed South Park! Those Bastards! Brian L. Ott is Associate Professor of Media Studies at Colorado State University. He is author of The Small Screen: How Television Equips Us to Live in the Information Age. Cara Louise Buckley is a lecturer at Emerson College.

Producing for TV and Emerging Media - A Real-World Approach for Producers (Hardcover, 4th edition): Dustin Morrow, Kacey... Producing for TV and Emerging Media - A Real-World Approach for Producers (Hardcover, 4th edition)
Dustin Morrow, Kacey Morrow, Catherine Kellison
R5,857 Discovery Miles 58 570 Ships in 12 - 19 working days

Gain a thorough understanding of the nuanced and multidimensional role producers play in television and emerging media today to harness the creative, technical, interpersonal, and financial skills essential for success in this vibrant and challenging field. Producing for TV and New Media, Fourth edition is your guide to avoiding the obstacles and pitfalls commonly encountered by new and aspiring producers. This fourth edition has been updated to include: "Focus on Emerging Media" sections that highlight emerging media, web video, mobile format media and streaming media Sample production forms and contracts Review questions accompanying each interview and chapter Interviews with industry professionals that offer practical insight into cutting-edge developments in television and emerging media production Fresh analysis of emerging media technologies and streaming media markets Written especially for new and aspiring producers with an insight that simply cannot be found in any other book, this new edition of a text used by professors and professionals alike is an indispensable resource for anyone looking to find success as a television or emerging media producer.

Producing for TV and Emerging Media - A Real-World Approach for Producers (Paperback, 4th edition): Dustin Morrow, Kacey... Producing for TV and Emerging Media - A Real-World Approach for Producers (Paperback, 4th edition)
Dustin Morrow, Kacey Morrow, Catherine Kellison
R1,818 Discovery Miles 18 180 Ships in 12 - 19 working days

Gain a thorough understanding of the nuanced and multidimensional role producers play in television and emerging media today to harness the creative, technical, interpersonal, and financial skills essential for success in this vibrant and challenging field. Producing for TV and New Media, Fourth edition is your guide to avoiding the obstacles and pitfalls commonly encountered by new and aspiring producers. This fourth edition has been updated to include: "Focus on Emerging Media" sections that highlight emerging media, web video, mobile format media and streaming media Sample production forms and contracts Review questions accompanying each interview and chapter Interviews with industry professionals that offer practical insight into cutting-edge developments in television and emerging media production Fresh analysis of emerging media technologies and streaming media markets Written especially for new and aspiring producers with an insight that simply cannot be found in any other book, this new edition of a text used by professors and professionals alike is an indispensable resource for anyone looking to find success as a television or emerging media producer.

A Fatal Attraction - Public Television and Politics in Italy (Hardcover, New): Cinzia Padovani A Fatal Attraction - Public Television and Politics in Italy (Hardcover, New)
Cinzia Padovani; Foreword by Giuseppe Richeri
R3,263 Discovery Miles 32 630 Ships in 12 - 19 working days

Cinzia Padovani takes an in-depth look at Italian public service broadcasting, covering its history, its role in Italian society, its relationship to the political party system, and its influence on cultural and linguistic unification in Italy. Tracing the history and development of Italian public television broadcaster Radiotelevisione Italiana (RAI) to the present, Padovani challenges traditional views by asserting that parties' "interference" in RAI has, at times, strengthened the role of public service broadcasting and that partisan journalism has even enhanced democratic potential.

British Radio Drama, 1945-63 (Hardcover): Hugh Chignell British Radio Drama, 1945-63 (Hardcover)
Hugh Chignell
R4,232 Discovery Miles 42 320 Ships in 12 - 19 working days

British Radio Drama, 1945-1963 reveals the quality and range of the avant-garde radio broadcasts from the 'golden age' of British radio drama. Turning away from the cautious and conservative programming that emerged in the UK immediately after World War II, young generations of radio producers looked to French theatre, introducing writers such as Samuel Beckett and Eugene Ionesco to British radio audiences. This 'theatre of the absurd' triggered a renaissance of writing and production featuring the work of Giles Cooper, Rhys Adrian and Harold Pinter, as well as the launch of the BBC Radiophonic Workshop. Based on primary archival research and interviews with former BBC staff, Hugh Chignell places this high-point in the BBC's history in the broader context of British post-war culture, as norms of morality and behavior were re-negotiated in the shadow of the Cold War, while at once establishing the internationalism of post-war radio and theatre.

Into the Newsroom - Exploring the Digital Production of Regional Television News (Paperback): Emma Hemmingway Into the Newsroom - Exploring the Digital Production of Regional Television News (Paperback)
Emma Hemmingway
R1,289 Discovery Miles 12 890 Ships in 12 - 19 working days

Into the Newsroom provides a rigorous investigation into the everyday rituals that are performed in the television newsroom, and offers a unique suggestion that news is both a highly haphazard and yet technologically complicated process of deliberate construction involving the interweaving of reflexive professional journalists as well as developing, unpredictable technologies. Arguing specifically for a recognition and an exploration of technological agency, this book takes the reader on an exciting journey into the digital newsroom, using exclusive observation and interviews from those journalists working on the BBC's recent pilot project of local television news as part of its empirical evidence. This is an essential introduction for both those seeking to understand news processes at the level of every day routines and practices, and for those students and scholars who are eager to adopt new and challenging ways to theorise news as practice.

Television and Public Policy - Change and Continuity in an Era of Global Liberalization (Hardcover, New): David Ward Television and Public Policy - Change and Continuity in an Era of Global Liberalization (Hardcover, New)
David Ward
R4,497 Discovery Miles 44 970 Ships in 12 - 19 working days

The significant changes that have swept the television industry over the last two decades, most notably a shift to deregulation in broadcast media, prompt a discussion on how to ensure that meaningful content is available to the viewer. "Television and Public Policy" analyzes the current state of television systems in a selected group of countries by exploring the political, economic, and technological factors that have shaped the sector in such a short span of time. Consequently, by positioning the television sector within issues of media policy and the regulatory framework, the book questions what these trends mean for television, and the historical, political, and cultural role in our societies.
" "
"Television and Public Policy" distinguishes itself in several ways:
*It is a global project in its comparative scope and subject area. Contributors represent countries including Australia, Brazil, Canada, China, Egypt, India, Iran, Ireland, Israel, Italy, Japan, the Netherlands, New Zealand, Poland, the United Kingdom, and the United States.
*It is contemporary and filled with information largely absent in current literature.
*It offers original analysis of the contemporary television sector.
" "
This book speaks" "to a broad range of academics, postgraduate, and undergraduate students, and can serve as a key resource for courses ranging from media studies, to development studies, international relations, and law.

Television and Public Policy - Change and Continuity in an Era of Global Liberalization (Paperback): David Ward Television and Public Policy - Change and Continuity in an Era of Global Liberalization (Paperback)
David Ward
R1,633 Discovery Miles 16 330 Ships in 12 - 19 working days

The significant changes that have swept the television industry over the last two decades, most notably a shift to deregulation in broadcast media, prompt a discussion on how to ensure that meaningful content is available to the viewer. "Television and Public Policy" analyzes the current state of television systems in a selected group of countries by exploring the political, economic, and technological factors that have shaped the sector in such a short span of time. Consequently, by positioning the television sector within issues of media policy and the regulatory framework, the book questions what these trends mean for television, and the historical, political, and cultural role in our societies.
" "
"Television and Public Policy" distinguishes itself in several ways:
*It is a global project in its comparative scope and subject area. Contributors represent countries including Australia, Brazil, Canada, China, Egypt, India, Iran, Ireland, Israel, Italy, Japan, the Netherlands, New Zealand, Poland, the United Kingdom, and the United States.
*It is contemporary and filled with information largely absent in current literature.
*It offers original analysis of the contemporary television sector.
" "
This book speaks" "to a broad range of academics, postgraduate, and undergraduate students, and can serve as a key resource for courses ranging from media studies, to development studies, international relations, and law.

Into the Newsroom - Exploring the Digital Production of Regional Television News (Hardcover): Emma Hemmingway Into the Newsroom - Exploring the Digital Production of Regional Television News (Hardcover)
Emma Hemmingway
R4,484 Discovery Miles 44 840 Ships in 12 - 19 working days

Into the Newsroom provides a rigorous investigation into the everyday rituals that are performed in the television newsroom, and offers a unique suggestion that news is both a highly haphazard and yet technologically complicated process of deliberate construction involving the interweaving of reflexive professional journalists as well as developing, unpredictable technologies. Arguing specifically for a recognition and an exploration of technological agency, this book takes the reader on an exciting journey into the digital newsroom, using exclusive observation and interviews from those journalists working on the BBC's recent pilot project of local television news as part of its empirical evidence. This is an essential introduction for both those seeking to understand news processes at the level of every day routines and practices, and for those students and scholars who are eager to adopt new and challenging ways to theorise news as practice.

HDTV and the Transition to Digital Broadcasting - Understanding New Television Technologies (Paperback): Philip Cianci HDTV and the Transition to Digital Broadcasting - Understanding New Television Technologies (Paperback)
Philip Cianci
R1,376 Discovery Miles 13 760 Ships in 12 - 19 working days

HDTV and the Transition to Digital Broadcasting bridges the gap between non-technical personnel (management and creative) and technical by giving you a working knowledge of digital television technology, a clear understanding of the challenges of HDTV and digital broadcasting, and a scope of the ramifications of HDTV in the consumer space.

Topics include methodologies and issues in HD production and distribution, as well as HDTV's impact on the future of the media business. This book contains sidebars and system diagrams that illustrate examples of broadcaster implementation of HD and HD equipment. Additionally, future trends including the integration of broadcast engineering and IT, control and descriptive metadata, DTV interactivity and personalization are explored.

This Book Gives You:

  • Clear explanations of the technologies you need to understand to talk with engineers and other broadcast technology professionals
  • A great starting place for those desiring a career in broadcasting in any discipline management, creative or technical
  • A historical and technical overview of DTV, HDTV, standards, and organizations
A Nation of a Hundred Million Idiots? - A Social History of Japanese Television, 1953 - 1973 (Hardcover): Jayson Makoto Chun A Nation of a Hundred Million Idiots? - A Social History of Japanese Television, 1953 - 1973 (Hardcover)
Jayson Makoto Chun
R4,490 Discovery Miles 44 900 Ships in 12 - 19 working days

This book offers a history of Japanese television audiences and the popular media culture that television helped to spawn. In a comparatively short period, the television industry helped to reconstruct not only postwar Japanese popular culture, but also the Japanese social and political landscape. During the early years of television, Japanese of all backgrounds, from politicians to mothers, debated the effects on society. The public discourse surrounding the growth of television revealed its role in forming the identity of postwar Japanese during the era of high-speed growth (1955 - 1973) that saw Japan transformed into an economic power and one of the world's top exporters of television programming.

The Children's Television Community (Hardcover): J.Alison Bryant The Children's Television Community (Hardcover)
J.Alison Bryant
R4,491 Discovery Miles 44 910 Ships in 12 - 19 working days

The Children's Television Community presents a cutting-edge analysis of the children's television community-the organizations, major players, and approaches to programming-and gives an overview of the history, current state, and future of children's programming. Leading children's television professionals and distinguished academicians come together in this volume to take a distinctive behind-the-scenes look at how children's television is created, programmed, and sold. This thought-provoking work emphasizes the various actors whose creative, financial, political, and critical input go into children's television, and addresses advocacy for children's television from multiple approaches. By blending these diverse perspectives, editor J. Alison Bryant offers readers a comprehensive picture of children's television. Highlights include: * a community level approach to understanding children's television; * perspectives from colleagues in various aspects of the media industry; and * an eye-opening analysis of how decision-making affects what children are exposed to through television. The Children's Television Community is highly informative for educators, industry professionals, and practitioners in media, developmental psychology, and education.

Transnational Television Worldwide (Hardcover, New): Jean K Chalaby Transnational Television Worldwide (Hardcover, New)
Jean K Chalaby
R4,918 Discovery Miles 49 180 Ships in 12 - 19 working days

This book is the first to offer a global perspective on the unique contemporary media phenomenon of transnational television channels. It is also the first to compare their impact in different regions of the globe. Revealing great richness and diversity across some of the world's main geocultural regions (Europe, the Middle East, Africa, South Asia, Greater China and Latin America), international contributors with in-depth industry knowledge examine the place of these channels in the process of globalization, their impact on the nation-state and on regional culture and politics. The book also considers audiences and geocultural TV markets, providing new ways of thinking about the emerging transnational media order.

Radio Modernism - Literature, Ethics, and the BBC, 1922-1938 (Hardcover, New Ed): Todd Avery Radio Modernism - Literature, Ethics, and the BBC, 1922-1938 (Hardcover, New Ed)
Todd Avery
R4,614 Discovery Miles 46 140 Ships in 12 - 19 working days

Radio Modernism marries the fields of radio studies and modernist cultural historiography to the recent 'ethical turn' in literary and cultural studies to examine how representative British writers negotiated the moral imperative for public service broadcasting that was crafted, embraced, and implemented by the BBC's founders and early administrators. Weaving together the institutional history of the BBC and developments in ethical philosophy as mediated and forged by writers such as T. S. Eliot, H. G. Wells, E. M. Forster, and Virginia Woolf, Todd Avery shows how these and other prominent authors' involvement with radio helped to shape the ethical contours of literary modernism. In so doing, Avery demonstrates the central role radio played in the early dissemination of modernist art and literature, and also challenges the conventional assertion that modernists were generally elitist and anti-democratic. Intended for readers interested in the fields of media and cultural studies and modernist historiography, this book is remarkable in recapturing for a twenty-first-century audience the interest, fascination, excitement, and often consternation that British radio induced in its literary listeners following its inception in 1922.

VJ - The Unplugged Adventures of MTV's First Wave (Paperback): Nina Blackwood, Mark Goodman, Alan Hunter, Martha Quinn VJ - The Unplugged Adventures of MTV's First Wave (Paperback)
Nina Blackwood, Mark Goodman, Alan Hunter, Martha Quinn; As told to Gavin Edwards
R425 R399 Discovery Miles 3 990 Save R26 (6%) Ships in 10 - 15 working days

In this "highly entertaining snapshot of a wild-frontier moment in pop culture" (Rolling Stone), discover the wild and explosive true story of the early years of MTV directly from the original VJs. Nina Blackwood, Mark Goodman, Alan Hunter, and Martha Quinn (along with the late J. J. Jackson) had front-row seats to a cultural revolution--and the hijinks of pop music icons like Adam Ant, Cyndi Lauper, Madonna, and Duran Duran--as the first VJs on the fledgling network MTV. From partying with David Lee Roth to flying on Bob Dylan's private jet, they were on a breakneck journey through a music revolution. Boing beyond the compelling behind the scenes tales of this unforgettable era, VJ is also a coming-of-age story about the 1980s, its excesses, controversies, and everything in between. "At last--the real inside story of the MTV explosion that rocked the world, in all its giddy excess, from the video pioneers who saw all the hair, drugs and guitars up close. VJ is the wild, hilarious, addictive tale of how one crazy moment changed pop culture forever" (Rob Sheffield, New York Times bestselling author).

Research Paradigms, Television, and Social Behaviour (Hardcover, New): Joy K. Asamen, Gordon L. Berry Research Paradigms, Television, and Social Behaviour (Hardcover, New)
Joy K. Asamen, Gordon L. Berry
R4,699 Discovery Miles 46 990 Ships in 12 - 19 working days

Research Paradigms, Television, Social Behavior is a unique book that is designed to provide an understanding of television research from both the quantitative and qualitative perspectives. The volume provides a systematic analysis of the various research paradigms used in the study of television, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The book is useful for both undergraduate and graduate students because it presents information in a straightforward and engaging style, as well as provides concrete step-by-step examples of how to conduct major research and evaluation projects involving this medium. The book is also important for seasoned scholars and researchers, as well as professionals in the media industry.

Global Media - The Television Revolution in Asia (Hardcover, annotated edition): James D. White Global Media - The Television Revolution in Asia (Hardcover, annotated edition)
James D. White
R1,338 Discovery Miles 13 380 Ships in 12 - 19 working days

Taking a comparative approach, this text examines the processes of globalization by analyzing television case histories in Japan, China and Hong Kong. The text illustrates how television is becoming increasingly global. The conditions of the television industry, of the production of the news, and in particular of the public service broadcaster appear in a symbolic role, metaphors for the reconfiguration of relationships between the global and the local. the three case histories on interviews with key participants in exemplar events: Japanese attempts to set up a rival to CNN and to internationalize NHK; CCTV's defence of its dominant position, under pressure from upheavals in both Chinese society and the government bureaucracy; and the establishment, sale and erratic progress of Rupert Murdoch's STAR TV. gap in the media studies literature as well as making a major contribution to comparative research in Asia.

Branding TV - Principles and Practices (Paperback, 2nd edition): Walter McDowell, Alan Batten Branding TV - Principles and Practices (Paperback, 2nd edition)
Walter McDowell, Alan Batten
R1,816 Discovery Miles 18 160 Ships in 12 - 19 working days

In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise.
Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace.
* Includes definitions of branding concepts, ways to measure brand equity, and a discussion of legal considerations
*Published with the National Association of Broadcasters-one of the leading broadcast organizations
* Author team has more than 50 years combined experience!
* Second edition is fully revised to include transition to digital, ownership consolidation, and the marketing relationship between stations and networks

Computers in Broadcast and Cable Newsrooms - Using Technology in Television News Production (Paperback, New): Phillip O... Computers in Broadcast and Cable Newsrooms - Using Technology in Television News Production (Paperback, New)
Phillip O Keirstead
R1,008 Discovery Miles 10 080 Ships in 12 - 19 working days

"Computers in Broadcast and Cable Newsrooms: Using Technology in Television News Production" takes readers through the use of computers and software in the broadcast/cable newsroom environment. Author Phillip O. Keirstead began writing about television news technology decades ago in an effort to help television news managers cope with technological change. In this text, he demonstrates the myriad ways in which today's journalism is tied to technology, and he shows how television news journalists rely on varied and complex technologies to produce timely, interesting, and informative broadcasts. Using a hands-on, practical approach to cover the role computers play in various parts of the newsroom, the volume will be of great practical value to undergraduate and graduate students in advanced broadcast/news television courses.

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