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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry

The Making of Citizens - Young People, News and Politics (Hardcover): David Buckingham The Making of Citizens - Young People, News and Politics (Hardcover)
David Buckingham
R3,920 Discovery Miles 39 200 Ships in 12 - 17 working days

Why are young people so alienated from the world of politics? What role should the news media play, both in informing young people about the world, and in encouraging their political participation?
In "The Making of Citizens," David Buckingham explores these questions through an analysis of television news programs and interviews with young adults. He traces the dynamic complexities of young persons' interpretations of news and, and their judgements about the ways in which key social and political issues are represented. Rather than bemoaning what he sees as young people's ignorance, he argues that we need to rethink what counts as political understanding in contemporary societies, and suggests that we need more engaging forms of factual reporting to effectively connect with young people's changing perceptions of themselves as citizens.
With material drawn from coverage of a variety of political arenas, from the Million Man March to the environment, Buckingham daringly enters the debate about citizenship and the responsibility for the political education of our youth.

The Making of Citizens - Young People, News and Politics (Paperback, New): David Buckingham The Making of Citizens - Young People, News and Politics (Paperback, New)
David Buckingham
R1,181 Discovery Miles 11 810 Ships in 12 - 17 working days


Based on research conducted in Britain and the US, The Making of Citizens traces the dynamic complexities of young people's interpretations of news, and their judgements about the ways in which key social and political issues are represented. Rather than bemoaning young people's ignorance, he argues that we need to rethink what counts as political understanding in contemporary societies, suggesting that we need forms of factual reporting that will engage more effectively with young people's changing perceptions of themselves as citizens.
The Making of Citizens provides a significant contribution to the study of media audiences and a timely intervention in contemporary debates about citizenship and political education.

Screen Tastes - Soap Opera to Satellite Dishes (Hardcover): Charlotte Brunsdon Screen Tastes - Soap Opera to Satellite Dishes (Hardcover)
Charlotte Brunsdon
R3,920 Discovery Miles 39 200 Ships in 12 - 17 working days

In this volume, Charlotte Brunsdon analyzes a wide range of contemporary film and television programmes, from British soap operas and crime series such as "Crossroads" and "Widows" to Hollywood movies such as "Working Girl" and "Pretty Woman".;As well as interpreting the pleasures and meanings that these programmes offer - particularly for women viewers - the book is concerned with the nature of media criticism, particularly feminist criticism, and the problematic aesthetics of popular culture. Why have feminist media critics been so interested in the soap opera viewer? What are the "race" politics of the TV crime series? What is meant by "quality" in television? And was the fuss about the erection of satellite dishes on British homes really about architectural values?;The book brings together Charlotte Brunsdon's key writings on film and television and its criticism, with new introductions which contextualise and update the arguments, and recent work on the "post-feminist girly" in recent Hollywood cinema. Brunsdon's focus is on the tastes and pleasures of the female consumer as she is produced by popular film an television - and by feminist criticism.

Confrontation Talk - Arguments, Asymmetries, and Power on Talk Radio (Hardcover): Ian Hutchby Confrontation Talk - Arguments, Asymmetries, and Power on Talk Radio (Hardcover)
Ian Hutchby
R3,906 Discovery Miles 39 060 Ships in 12 - 17 working days

Using conversation analysis to explore the nature of argument, asymmetry, and power on talk radio, this book focuses on the interplay between the structures of talk in interaction and the structures of participation on talk radio. In the process, it demonstrates how conversation analysis may be used to account for power as a feature of institutional discourse.
To address a number of key issues in the study of institutional communication and conflict talk, a case study of a British talk radio show is presented, stimulating some penetrating questions:
* What is distinctive about interaction on talk radio?
* What is the basis of the communicative asymmetries between hosts and callers?
* How are their arguments constructed, and in what ways does the setting enable and constrain the production of conflict talk?
These questions are answered through the detailed study of conversational phenomena, informed by a critical concern for the relationship between talk and social structure.
This book will be of interest to a wide readership consisting of academics, advanced undergraduates, and postgraduate students in a range of courses in sociology, linguistics, media/communication/cultural studies, anthropology, and popular culture.

Video Recording Technology - Its Impact on Media and Home Entertainment (Hardcover): Aaron Foisi Nmungwun Video Recording Technology - Its Impact on Media and Home Entertainment (Hardcover)
Aaron Foisi Nmungwun
R3,928 Discovery Miles 39 280 Ships in 12 - 17 working days

Video recording has recently become an important phenomenon. Although the majority of American homes have at least one video recording set, not much is known about video recording's past and about its continual effect on affiliated industries. This text documents the history of magnetic recording, stressing its importance in consumer as well as commercial applications from the advent of magnetism through the invention of such new technologies as Digital Audio Tape (DAT), High Definition Television (HDTV), and a multitude of sophisicated Digital Video Cassette Recorders.

Television in Society - With an Introduction by the Author (Hardcover): Arthur Asa Berger Television in Society - With an Introduction by the Author (Hardcover)
Arthur Asa Berger
R3,926 Discovery Miles 39 260 Ships in 12 - 17 working days

Is television a cultural wasteland, or a medium that has brought people more great art, music, dance, and drama than any previous media? How do we study and interpret television? What are the effects of television on individuals and society, and how do we measure them? What is the role of television in our political and economic life? Television in Society explores these issues in considering how television both reflects and affects society.

The book is divided into two sections. The first focuses on programming and deals with commercials, ceremonial events, important series (such as "MASH" and "Lou Grant"), significant programs (a production of Brave New World on television), and the images of police on the medium. The second part of the book deals with important issues and topics related to the medium: the impact of television violence, values found on television, the impact of television on education, the significance of new technological developments, and the always thorny issue of freedom of the press. The articles are drawn together by a brilliant introductory essay by Arthur Asa Berger, who examines television as culture.

The Entertainment Functions of Television - Sponsored by the Social Science Research Council (Hardcover): P.H. Tannenbaum The Entertainment Functions of Television - Sponsored by the Social Science Research Council (Hardcover)
P.H. Tannenbaum
R3,913 Discovery Miles 39 130 Ships in 12 - 17 working days

Papers based on a conference organized by the Committee on Television and Social Behavior of the Social Science Research Council.

Indie TV - Industry, Aesthetics and Medium Specificity (Paperback): James Lyons, Yannis Tzioumakis Indie TV - Industry, Aesthetics and Medium Specificity (Paperback)
James Lyons, Yannis Tzioumakis
R1,135 Discovery Miles 11 350 Ships in 12 - 17 working days

This edited collection is the first book to offer a wide-ranging examination of the interface between American independent film and a converged television landscape that consists of terrestrial broadcasters, cable networks and streaming providers, in which independent film and television intersect in complex, multifaceted and creative ways. The book covers the long history of continuities and connections between the two sectors, as seen in the activities of PBS, HBO or Sundance. It considers the movement of filmmakers between indie film and TV such as Steven Soderberg, Rian Johnson, the Duplass brothers, Joe Swanberg, Lynn Shelton and Gregg Araki; details the confluence of aesthetic and thematic elements seen in shows such as Girls, Breaking Bad, Master of None, or Glow; points to a shared interest in regional sensibilities evident in shows like One Mississippi or Fargo; and makes the case for documentaries and web series as significant entities in this domain. Collectively, the book builds a compelling picture of indie TV as a significant feature of US screen entertainment in the twenty-first century. This interdisciplinary landmark volume will be a go-to reference for students and scholars of Television Studies, Film Studies and Media Studies.

Cinematic Digital Television - Negotiating the Nexus of Production, Reception and Aesthetics (Hardcover): Chris Comerford Cinematic Digital Television - Negotiating the Nexus of Production, Reception and Aesthetics (Hardcover)
Chris Comerford
R3,767 Discovery Miles 37 670 Ships in 12 - 17 working days

* Provides an unusually pluralistic discussion of cinematic digital television that presents a less value-laden set of definitions than other books in the field have; * Breaks new ground in the much-contested field of cinematic television but will also be accessible enough to be used for teaching upper-level undergraduate and postgraduate students; * Each chapter includes contemporary case studies from a variety of global contexts, including Midnight Diner, Sacred Games, Twin Peaks and Russian Doll to clearly demonstrate the ideas discussed.

Cinematic Digital Television - Negotiating the Nexus of Production, Reception and Aesthetics (Paperback): Chris Comerford Cinematic Digital Television - Negotiating the Nexus of Production, Reception and Aesthetics (Paperback)
Chris Comerford
R1,115 Discovery Miles 11 150 Ships in 12 - 17 working days

* Provides an unusually pluralistic discussion of cinematic digital television that presents a less value-laden set of definitions than other books in the field have; * Breaks new ground in the much-contested field of cinematic television but will also be accessible enough to be used for teaching upper-level undergraduate and postgraduate students; * Each chapter includes contemporary case studies from a variety of global contexts, including Midnight Diner, Sacred Games, Twin Peaks and Russian Doll to clearly demonstrate the ideas discussed.

Authorship as Promotional Discourse in the Screen Industries - Selling Genius (Paperback): Leora Hadas Authorship as Promotional Discourse in the Screen Industries - Selling Genius (Paperback)
Leora Hadas
R1,232 Discovery Miles 12 320 Ships in 12 - 17 working days

This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games. The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries. The book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion.

The Live Event Video Technician (Hardcover): Tim Kuschel The Live Event Video Technician (Hardcover)
Tim Kuschel
R4,052 Discovery Miles 40 520 Ships in 12 - 17 working days

The Live Event Video Technician covers terms, format types, concepts, and technologies used in video production for corporate meetings, concerts, special events, and theatrical productions. The book begins by providing a history of the industry and an overview of important roles and functions therein. It then discusses various display technologies such as LED walls and video projection, as well as video systems for converting and switching of various types of sources. Presenting the cornerstone formats, connectors, and methodologies of visual technology, this book offers a strong foundation to help readers navigate this ever-changing field. Written in an accessible tone, the book clarifies jargon and is an overarching source of knowledge for the role of the video technician, for which there has previously been little formal training. The Live Event Video Technician provides a wealth of practical information for students of media and communications courses, readers with a novice or entry-level understanding of video and AV production, and anyone with an interest in working as technical personnel in live event production.

Sport Broadcasting for Managers (Hardcover): Hunter Fujak, Stephen Frawley Sport Broadcasting for Managers (Hardcover)
Hunter Fujak, Stephen Frawley
R4,057 Discovery Miles 40 570 Ships in 12 - 17 working days

The only book to focus on sport broadcasting as a key aspect of sport business and management Introduces the history and theory of sport broadcasting, as well as examining the practical aspects of broadcasting as part of sport business Covers core functional areas of sport management that are impacted by broadcasting, such as strategy, negotiation, logistics, regulation Explains the central importance of digital media in contemporary sport broadcasting Surveys the international sport broadcasting landscape

Sport Broadcasting for Managers (Paperback): Hunter Fujak, Stephen Frawley Sport Broadcasting for Managers (Paperback)
Hunter Fujak, Stephen Frawley
R1,165 Discovery Miles 11 650 Ships in 12 - 17 working days

The only book to focus on sport broadcasting as a key aspect of sport business and management Introduces the history and theory of sport broadcasting, as well as examining the practical aspects of broadcasting as part of sport business Covers core functional areas of sport management that are impacted by broadcasting, such as strategy, negotiation, logistics, regulation Explains the central importance of digital media in contemporary sport broadcasting Surveys the international sport broadcasting landscape

Studs Terkel - Politics, Culture, but Mostly Conversation (Hardcover): Alan Wieder Studs Terkel - Politics, Culture, but Mostly Conversation (Hardcover)
Alan Wieder
R1,477 Discovery Miles 14 770 Ships in 12 - 17 working days

Studs Terkel was an American icon who had no use for America's cult of celebrity. He was a leftist who valued human beings over political dogma. In scores of books and thousands of radio and television broadcasts, Studs paid attention - and respect - to "ordinary" human beings of all classes and colours, as they talked about their lives as workers, dreamers, survivors. Alan Wieder's Studs Terkel: Politics, Culture, But Mostly Conversation is the first comprehensive book about this man. Drawing from over fifty interviews of people who knew and worked with Studs, Alan Wieder creates a multi-dimensional portrait of a run-of-the-mill guy from Chicago who, in public life, became an acclaimed author and raconteur, while managing, in his private life, to remain a mensch. We see Studs, the eminent oral historian, the inveterate and selfless supporter of radical causes, especially civil rights. We see the actor, the writer, the radio host, the jazz lover, whose early work in television earned him a notorious place on the McCarthy blacklist. We also see Studs the family man and devoted husband to his adored wife, Ida. Studs Terkel: Politics, Culture, But Mostly Conversation allows us to realize the importance of reaching through our own daily realities - increasingly clogged with disembodied, impersonal interaction - to find value in actual face-time with real humans. Wieder's book also shows us why such contact might be crucial to those of us in movements rising up against global tyranny and injustice. The book is simply the best introduction available to this remarkable man. Reading it will lead people to Terkel's enormous body of work, with benefits they will cherish thr

Celebrity Bromances - Constructing, Interpreting and Utilising Personas (Hardcover): Celia Lam, Jackie Raphael Celebrity Bromances - Constructing, Interpreting and Utilising Personas (Hardcover)
Celia Lam, Jackie Raphael
R4,054 Discovery Miles 40 540 Ships in 12 - 17 working days

This comprehensive work presents a thorough exploration of celebrity 'bromances,' interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity. The authors examine how the performance of intimate male friendships functions within broadly 'Western' celebrity culture from three primary perspectives: construction of persona; interactions with audiences and fans; and commodification. Case studies from film and television are used to illustrate the argument that, regardless of their authenticity (real or staged), bromances are useful for engaging audiences and creating an extension of entertainment beyond the film the actors originally sought to promote. The first truly interdisciplinary study of its kind, this book will be of great interest to scholars and students of communications, advertising, marketing, Internet studies, media, journalism, cultural studies, and film and television.

Producing for TV and Emerging Media - A Real-World Approach for Producers (Paperback, 4th edition): Dustin Morrow, Kacey... Producing for TV and Emerging Media - A Real-World Approach for Producers (Paperback, 4th edition)
Dustin Morrow, Kacey Morrow, Catherine Kellison
R1,611 Discovery Miles 16 110 Ships in 9 - 15 working days

Gain a thorough understanding of the nuanced and multidimensional role producers play in television and emerging media today to harness the creative, technical, interpersonal, and financial skills essential for success in this vibrant and challenging field. Producing for TV and New Media, Fourth edition is your guide to avoiding the obstacles and pitfalls commonly encountered by new and aspiring producers. This fourth edition has been updated to include: "Focus on Emerging Media" sections that highlight emerging media, web video, mobile format media and streaming media Sample production forms and contracts Review questions accompanying each interview and chapter Interviews with industry professionals that offer practical insight into cutting-edge developments in television and emerging media production Fresh analysis of emerging media technologies and streaming media markets Written especially for new and aspiring producers with an insight that simply cannot be found in any other book, this new edition of a text used by professors and professionals alike is an indispensable resource for anyone looking to find success as a television or emerging media producer.

Studs Terkel - Politics, Culture, but Mostly Conversation (Paperback): Alan Wieder Studs Terkel - Politics, Culture, but Mostly Conversation (Paperback)
Alan Wieder
R483 R430 Discovery Miles 4 300 Save R53 (11%) Ships in 12 - 17 working days

Studs Terkel was an American icon who had no use for America's cult of celebrity. He was a leftist who valued human beings over political dogma. In scores of books and thousands of radio and television broadcasts, Studs paid attention - and respect - to "ordinary" human beings of all classes and colours, as they talked about their lives as workers, dreamers, survivors. Alan Wieder's Studs Terkel: Politics, Culture, But Mostly Conversation is the first comprehensive book about this man. Drawing from over fifty interviews of people who knew and worked with Studs, Alan Wieder creates a multi-dimensional portrait of a run-of-the-mill guy from Chicago who, in public life, became an acclaimed author and raconteur, while managing, in his private life, to remain a mensch. We see Studs, the eminent oral historian, the inveterate and selfless supporter of radical causes, especially civil rights. We see the actor, the writer, the radio host, the jazz lover, whose early work in television earned him a notorious place on the McCarthy blacklist. We also see Studs the family man and devoted husband to his adored wife, Ida. Studs Terkel: Politics, Culture, But Mostly Conversation allows us to realize the importance of reaching through our own daily realities - increasingly clogged with disembodied, impersonal interaction - to find value in actual face-time with real humans. Wieder's book also shows us why such contact might be crucial to those of us in movements rising up against global tyranny and injustice. The book is simply the best introduction available to this remarkable man. Reading it will lead people to Terkel's enormous body of work, with benefits they will cherish throughout their lives.

Television's Spatial Capital - Location, Relocation, Dislocation (Hardcover): Myles McNutt Television's Spatial Capital - Location, Relocation, Dislocation (Hardcover)
Myles McNutt
R4,060 Discovery Miles 40 600 Ships in 12 - 17 working days

This book launches a comprehensive detailing of the dramatic expansion of the geography of television production into new cities, states, provinces, and countries, and how those responsible for shaping the "landscape" of television have been forced to adapt, taking established strategies for engaging with space and place through mediated representation and renegotiating them to account for the new map of television production. Modelling media studies research that considers the intersection of production, textuality, distribution, and reception, Myles McNutt identifies how the expansion of where television is produced has intersected with the kinds of places represented on television, and how shifts in the production, distribution, and consumption of television content have shifted the burden of representing cities and countries both locally and internationally. Representing a cross-section of media industry studies, television studies, and cultural geography, this book will appeal to scholars and students within multiple areas of media studies, including media industry studies, production studies, and audience studies, in addition to television studies broadly In addition, the book also serves discussions of media within cultural geography

The Co-Op's Got Bananas - A Memoir of Growing Up in the Post-War North (Paperback): Hunter Davies The Co-Op's Got Bananas - A Memoir of Growing Up in the Post-War North (Paperback)
Hunter Davies 1
R282 R192 Discovery Miles 1 920 Save R90 (32%) Ships in 12 - 17 working days

A poignant and very personal childhood memoir of growing up in Cumbria during the Second World War and into the 1950s, from columnist Hunter Davies Despite the struggle to make ends meet during the tough years of warfare in the 1940s and rationing persisting until the early 1950s, life could still be sweet. Especially if you were a young boy, playing football with your pals, saving up to go to the movies at the weekend, and being captivated by the latest escapade of Dick Barton on the radio. Chocolate might be scarce, and bananas would be a pipe dream, but you could still have fun. In an excellent social memoir from one of the UK's premier columnists over the past five decades, Hunter Davies captures this period beautifully. His memoir of growing up in post-war North of England from 1945 onwards, amid the immense damage wrought by the Second World War, and the dreariness of life on rationing, very little luxuries and an archaic educational system, should be one that will resonate with thousands of readers across Britain. In the same vein as Robert Douglas's Night Song of the Last Tramand Alan Johnson's This Boy, Hunter's memories of a hard life laced with glorious moments of colour and emotion will certainly strike a vein with his generation.

Media Work, Mothers and Motherhood - Negotiating the International Audio-Visual Industry (Paperback): Susan Liddy, Anne... Media Work, Mothers and Motherhood - Negotiating the International Audio-Visual Industry (Paperback)
Susan Liddy, Anne O'Brien
R1,258 Discovery Miles 12 580 Ships in 12 - 17 working days

This interdisciplinary and international volume offers an innovative and critical exploration of the impact of motherhood on the engagement of women in media and creative industries across the globe. Diverse contributions critically engage with the intersections and overlap between the social categories of worker and mother, and the work of media production and maternal caregiving. Conflicting ideas about, and expectations of, mothers are untangled in the context of the working world of radio, film, television and creative media industries. The book teases out commonalities between experiences that are evident across a number of countries, from Hollywood to Bollywood, as well as examining the differences between class, religion, maternal status and cultural frameworks that surround working mothers in various nation states. It also offers some possibilities for ways forward that can improve the lives of women workers who are also mothers. A timely and valuable contribution to international debates on equality, mothers and motherhood in audiovisual industries, this book will be of interest to scholars and students of media, communication, cultural studies and gender, programmes engaged with work inequalities and motherhood studies, and activists, funders, policymakers and practitioners.

Introduction to Media Distribution - Film, Television, and New Media (Paperback): Scott Kirkpatrick Introduction to Media Distribution - Film, Television, and New Media (Paperback)
Scott Kirkpatrick
R1,385 Discovery Miles 13 850 Ships in 12 - 17 working days

Introduction to Media Distribution offers a clear, direct and comprehensive overview of the entire film, television and new media distribution business, valuable to both students and professionals. In this book, author Scott Kirkpatrick draws from over a decade of personal experience in the distribution arena to explore what fuels the distribution process, and explains in real-world terms how the business works from beginning to end-not merely what happens to a film or television series after a distributor acquires it, but how distributors develop, pre-sell and broker deals on content before it even exists. Kirkpatrick covers deal structures, release strategies, acquisition approaches, rights sales, international co-productions, tax credits, audience research, global regulatory boards, and even 'behind closed doors' monetization practices. The book offers: A straightforward, clear and insightful approach to understanding the fundamental basics of how the global distribution marketplace works, and how distribution companies actually operate and create the content they need; An insider's analysis of all levels of the business with an emphasis on the independent scene, the root from where development in the industry grows; A comprehensive overview of how film and television markets and festivals work, and how buyers and sellers actually broker deals in the field; Detailed explanations of how each media right is defined and windowed to maximize potential revenue; A detailed overview of several major international territories, and how each operates within the context of the global media business; Guidance and advice from an industry expert on how one can initiate their professional career in the entertainment industry, applicable to individuals in all roles; A robust appendix containing in-depth studies of legal definitions, material delivery requirements, territory-by-territory financial projections, and more. An accompanying eResource offers template contracts, sample agreements, and further resources for download.

Reading Contemporary Serial Television Universes - A Narrative Ecosystem Framework (Paperback): Paola Brembilla, Ilaria A. De... Reading Contemporary Serial Television Universes - A Narrative Ecosystem Framework (Paperback)
Paola Brembilla, Ilaria A. De Pascalis
R1,240 Discovery Miles 12 400 Ships in 12 - 17 working days

Reading Contemporary Serial Television Universes provides a new framework-the metaphor of the narrative ecosystem-for the analysis of serial television narratives. Contributors use this metaphor to address the ever-expanding and evolving structure of narratives far beyond their usual spatial and temporal borders, in general and in reference to specific series. Other scholarly approaches consider each narrative as composed of modular elements, which combine to create a bigger picture. The narrative ecosystem approach, on the other hand, argues that each portion of the narrative world contains all of the main elements that characterize the world as a whole, such as narrative tensions, production structures, creative dynamics and functions. The volume details the implications of the narrative ecosystem for narrative theory and the study of seriality, audiences and fandoms, production, and the analysis of the products themselves.

Creativity in the British Television Comedy Industry (Paperback): Brett Mills, Erica Horton Creativity in the British Television Comedy Industry (Paperback)
Brett Mills, Erica Horton
R1,239 Discovery Miles 12 390 Ships in 12 - 17 working days

What is it like to make television comedy? How do writers get their ideas made, and how do commissioners and producers decide what to make? How do members of the comedy industry work with large broadcasters and production companies, and what does it mean to be creative - and stay creative? Drawing on interviews with many key writers such as Sam Bain, Paul Doolan, Graham Linehan, David Mitchell, Simon Nye and Sue Teddern, producers including Ash Atalla, Lisa Clark, Michelle Farr, Ali McPhail, Jon Plowman and Adam Tandy, and commissioners, the BBC's Shane Allen, Channel 4's Nerys Evans and Sky's Lucy Lumsden, Creativity in the British Television Comedy Industry explores the creative processes that lead to successful programme-making. With detailed discussion of the processes by which series such as People Just Do Nothing and After Hours came to our screens, this book examines how members of the comedy industry maintain careers, manage failure, develop their craft, and stay creative. Creativity in the British Television Comedy Industry is essential reading for students and researchers with an interest in comedy studies, television production, and the creative/media industries.

Marketing Strategy for the Creative and Cultural Industries (Hardcover, 2nd edition): Bonita Kolb Marketing Strategy for the Creative and Cultural Industries (Hardcover, 2nd edition)
Bonita Kolb
R4,665 Discovery Miles 46 650 Ships in 12 - 17 working days

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: * taking a strategic approach to developing marketing plans; * bringing together strategic planning, market research, goal setting, and marketing theory and practice; * explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.

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