Television is the most pervasive mass medium of the industrialised world. It is blamed for creating alienation and violence in society, yet at the same time regarded as trivial and unworthy of serious attention. It is the main purveyor of global popular culture, yet also intensely local. The Australian TV Book paints the big picture of the small screen in Australia. It examines industry dynamics in a rapidly changing environment, the impact of new technology, recent changes in programming, and the ways in which the television industry targets its audiences. The authors highlight what is distinctive about television in Australia, and how it is affected by international developments. This book is essential reading for anyone who wants to understand Australian television today.Stuart Cunningham is Professor of Media and Journalism at Queensland University of Technology. Graeme Turner is director of the Centre for Critical and Cultural Studies at the University of Queensland. They are editors of the leading textbook The Media in Australia and authors of many other works on the media.

Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study.
"Research in Media Promotion" serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.

Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts.

Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source.
You will:
Discover trends in digital TV technology
Gain knowledge about the international marketplace
See an analysis of the financial models
Understand the importance of partnerships
Find out the key drivers for change
Gain an insight into emerging technologies in the future
Gain from the research of a key industry consultant, a complete factual understanding of the digital television industry worldwide in one readable source
See the facts in context, from the key drivers for change through to future applications
Get up to speed quickly on emerging technologies and complex markets

TV Technical Operations is an introduction for new entrants to the broadcast industry and is designed to prepare them for working in mainstream television by discussing essential techniques, technologies and work attitudes.

The author explores:
* the need to develop a professional approach
* the occupational skills needed to meet deadlines, work under pressure and within budget
* the importance of understanding the potential of broadcast equipment in program making
* the need to keep up to date with the technique and technology
* the responsibility to ensure continuity of experience and training in all craft skills that technical operators are required to work with
* the need to maintain a critical appraisal of what and who influences working practices and how these influences affect production and viewers
* an introduction to the basic skills needed to work as a multi-skilling technical operator in television
* an introduction to broadcast equipment in general production use
Peter Ward is a freelance cameraman and camerawork trainer working with international training and television consultancy. He was formerly head of cameras at Television South West.
Basic reference providing all the essentials on tv operations
Benefit from the knowledge and experience of a highly experienced international cameraman
Provides step-by-step operational advice for ease of understanding

The world of digital television means hundreds of channels, all trying to be different, all looking for a product. But the overall international production spend has scarcely increased. This work shows ways in which to make high quality programmes at budget levels which were previously thought impossible, and how to make a living doing it Written by a director/producer/writer, the book offers an insight into the "real world" of television programme making, with examples of how different low budget programmes have been handled successfully with professional results.

The past two decades witnessed the rise of television entertainment in China. Although television networks are still state-owned and Party-controlled in China, the ideological landscape of television programs has become increasingly diverse and even paradoxical, simultaneously subservient and defiant, nationalistic and cosmopolitan, moralistic and fun-loving, extravagant and mundane. Studying Chinese television as a key node in the network of power relationships, therefore, provides us with a unique opportunity to understand the tension-fraught and , paradox-permeated conditions of Chinese post-socialism. This book argues for a serious engagement with television entertainment. rethinking, It addresses the following questions. How is entertainment television politically and culturally significant in the Chinese context? How have political, industrial, and technological changes in the 2000s affected the way Chinese television relates to the state and society? How can we think of media regulation and censorship without perpetuating the myth of a self-serving authoritarian regime vs. a subdued cultural workforce? What do popular televisual texts tell us about the unsettled and reconfigured relations between commercial television and the state? The book presents a number of studies of popular television programs that are sensitive to the changing production and regulatory contexts for Chinese television in the twenty-first century. As an interdisciplinary study of the television industry, this book covers a number of important issues in China today, such as censorship, nationalism, consumerism, social justice, and the central and local authorities. As such, it will appeal to a broad audience including students and scholars of Chinese culture and society, media studies, television studies, and cultural studies.

Includes interviews with such well known personalities as Walter Cronkite, Dick Clark, Steve Allen, Art Linkletter, Paul Harvey, Howard K. Smith, Ed McMahon, Bruce Morrow, as well as more than fifty other individuals who were or continue to be actively involved in radio.

In her colorful insider's account, Sue Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition The Christian Science Monitor beyond the failing newspaper -- into radio, the Internet, multimedia publishing, and the highest ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. The entire enterprise came crashing down in a cloud of confusion about media realities and costs in the electronic age, rumors of illegal use of funds (which turned out not to be true), and accusations of a misbegotten sense of mission. Using the Monitor's story as a focus, Sue Bridge raises fundamental questions about how and whether the public's interest can be served in an age of spiraling costs, competition between print and electronic media, changing public tastes, and undeclared media wars.

A highly eclectic form of broadcasting in the United States today, by any standard, is low-power television (LPTV). Not an insignificant blip in the industry, there are more LPTV stations licensed than there are full-power television stations. LPTV offers true local and community programming to millions of viewers. Because it fills gaps left by both full-power television and cable, LPTV tends to serve outlying communities, disenfranchised urban groups, and others who have no other way to get their messages out, stay connected, or receive video programs that meet their special interests and needs. In this, the first book devoted entirely to LPTV, the authors tell the complete story of this unique and important medium from its inception to the formidable challenges it faces today and its potential for tomorrow.

The airwaves in America are being used by armed militias, conspiracy theorists, survivalists, the religious right, white supremacists, neo-Nazis, and other radical groups to reach millions with their messages of hate and fear. Waves of Rancor examines the origin, nature, and impact of right-wing electronic media, including radio, television, cable, the internet, and even music CDs.

By any standards, the most eclectic form of broadcasting in the U.S. today is called low-power television (LPTV). Not an insignificant blip in the industry, LPTV offers true local and community programming to tens of thousands of U.S. viewers. Because it can go where the cable industry doesn't go, LPTV tends to serve either outlying rural communities or disenfranchised communities such as gangs and new immigrant groups who have no other way to stay connected. One trend Keith notes is the proliferation of stations in the Northwest owned by right-wing, militia, or Christian fundamentalist groups that broadcast to their select audience of like-minded fringe groups.

This is the first book available that tells the complete story of this unique and powerful movement from its inception to the formidable challenges it faces today.

In 1982 satellite broadcasters delivered the first pan-European television services to European viewers. European Unionists saw in this new communication technology a means of eroding national differences and uniting a fragmented continent, while others saw satellite television as a malign force which threatened to destroy European public service broadcasting. Satellite television also introduced competition and commercial services to television markets previously controlled by monopoly public service broadcasters. With the assistance of the European Broadcasting Union, public broadcasters launched their own public service channels - Eurikon, Europa, Eurosport and Euronews - as alternatives to commercial satellite television. This text explores television's role in fostering European cultural identity and the extent to which European public service broadcasters were able to meet the challenges posed by the introduction of new communication technologies. It is based on extensive primary research, interviews with participants and analysis of key European programmes. The book documents the lessons learned by public broadcasters, their alliance with Rupert Murdoch's commercial Sky netw

Between 1988 and 1992 a technologically sophisticated entrepreneurial leadership at the Christian Science Monitor led a costly campaign to diversify beyond the failing newspaper into radio, the Internet, multimedia publishing, and the highest ticket item of all -- a CNN-style, 24-hour news and public affairs cable TV channel. In 1992, the entire enterprise came crashing down. Sue Bridge tells the whole story here, setting it in the historical context of Monitor journalism, beginning with the paper's founding in 1908, through the rise of television in the fifties and sixties, and ending with the effective loss of the Monitor as a significant voice in American journalism, at a time when thoughtful and balanced sources of information are increasingly lost in the mass communications marketplace

Series Information:
Routledge Research in Cultural and Media Studies

Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Market fragmentation, happening in every market across the globe, has led marketers and media into the new era of niche marketing. Mass-marketing strategies are obsolete. Radio, cable (wired and unwired), and television are being forced to alter the way they present their products, promotions, and marketing strategies. FutureSell provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. Your clients don't want to buy advertising|period. They do, however, want to sell their products and services. Your advertisers' markets are also fragmenting. Cutting-edge companies now seek ways to learn their customers' smallest needs and cater to their customers' perceptions. Yet, very few businesses or ad agencies know how to conduct niche or one-to-one marketing. With the techniques introduced in this book, you can create new revenue streams while upgrading your largest advertisers. The ideas you'll encounter work for multi-national media conglomerates, stations in small markets, and duopolies in any market size. Owners, group heads, managers, salespeople, programmers, copywriters, and office staff will gain valuable insight to make their jobs easier and more productive. Radio people, ad agency executives, and advertisers will discover a money-making glimpse into the future. Godfrey W. and Ashley Page Herweg are radio management consultants, international seminar leaders, sales trainers, and researchers specializing in niche marketing and focus group studies. They have successful backgrounds in, radio, television, and print production, and media buying and sales at the international, national, regional, and local levels. The Herwegs have owned, operated, and managed radio stations in small, medium, and large markets. The Herwegs have also co-authored, Making More Money Selling Radio Advertising Without Numbers and Recruiting, Interviewing, Hiring, and Developing SUPERIOR SALESPEOPLE

Children with attention-deficit hyperactivity disorder create unique challenges within the family setting. While mothers are still the primary caregivers, the father-son relationship is a special one. As fathers contribute more as caregivers, as well as role models and mentors, they need to understand what their sons are going through as they cope with ADHD, and they most bond with their sons in channelling their often unfocused energy in productive and fulfilling ways. This is the first book written specifically to help fathers navigate the complex world of ADHD. It encourages personal growth while providing fathers with strategies for guiding their sons. Building on first person accounts, this book strikes the unique balance of offering factual information about ADHD and at the same time focusing on the personal impact on the father-son relationship. An essential guidebook, Voices from Fatherhood helps fathers enhance and broaden their relationships with their sons and their entire family. Because it is highly supportive, factual, and practical, mothers will find it useful for understanding the complexities of the father-son relationship. Educators and mental health professionals will find it indispensable in helping families cope with the various aspects of ADHD.

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Charlotte Brundson's key writings on film and television are bought together with new introductions which contextualise and update the arguments. The focus is on the tastes and pleasures of the female consumer as she is produced by popular film and television.

This text examines four nationally syndicated television talk shows - Donahue, The Oprah Winfrey Show, Geraldo and Sally Jessy Raphael - which are primarily devoted to feminine culture and issues. These programmes have recently surpassed soap operas as the most popular daytime programming (Oprah with 19 million viewers per show). They serve as one of the few public forums where women from the working class and with different sexual orientations have a voice. In many ways, these talk shows represent American television at its most radical as they popularize feminist identity politics. Without adopting an overly naive view of the benevolence of corporate captialism, the author examines the tension between talk's feminist politics and the television industry. In their need to appeal to women and channel the female desires, the television institution trades on sensation, stereotypes and fears in order to engender product consumption. However, this genre is not a simple, one way form of social interaction. The female audience complies and resists in a complex give-and-take, and it is this relationship which is discussed in this book.

This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.

This book, first published in 1990, offers an in-depth analysis of the 'fundamental beliefs' of radio. This refers to the common understanding of what the radio enterprise is - and should be - about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming - a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question 'What do listeners really want from radio?'

Media Production Agreements is an invaluable reference tool for film, television and video producers and has been written specifically for all those involved in the media industry. Providing legal information and sound advice on the structuring of deals and negotiated agreements, this authoritative guide identifies potential pitfalls in the drafting and arrangement of contracts and proposals. Media Production Agreements contains legal agreements which independent producers, writers and all those involved in the film and television industry are faced with at the outset of a project. Typical agreements and sample contracts are presented in the text and practical explanatory notes provide clarification, caveats and advice. Contracts and agreements discussed include: * option and literary purchase * writer's and director's agreement * co-production agreement * distribution agreement * location agreement * non-disclosure agreement * release from a living person * release for extras * name product and logo release agreement * licence to reproduce still photographs.

Television is about saving time and money, hitting deadlines and making the best of what is available. Anticipating the problems is essential when shooting on location - keep this book handy and avoid the dangers! Television is about saving time and money, hitting deadlines and making the best of what is available. Anticipating the problems is essential when shooting on location - keep this book handy and avoid the dangers! In order to work in television you need a sound grasp of the practical realities. This book is a handy reference source for anyone involved in location shooting. It details the organisational and legal requirements that programme makers are likely to encounter, telling you which authorities to approach, what legal procedures need to be observed and a wealth of tips for health and safety. Formerly A Production Handbook, this book has now been completely revised to include the latest programme making procedures. Its new layout offers the reader a more practical and user friendly text. If you are a: - director - producer - pa - production manager - location manager - researcher - TV journalist ...you will find this book essential in helping each shoot run more smoothly. Peter Jarvis is currently a Director of Television Training International and is a freelance producer/director. He has worked for 25 years as Senior Instructor in BBC Elstree's television Training Department.

This volume examines the expanded governmental funding of scientific research and technological development for the institutional and intellectual organization of life sciences in the 20th century. It studies the history of natural historical investigations of insects in the light of the growing institutional organization of the agricultural sciences in the United States and Canada, exploring how this context has shaped the emergence of economic entomology and ecology - two quite different but related disciplines. This study is facilitated by following economic entomologists' and ecologists' changing ideas about different pest control strategies, chiefly "chemical", "biological" and "integrated" control, The author then follows the efforts of one specific group of entomologists, at the University of California, over three generations from their advocacy of "biological" controls in the 1930s and 40s, through their shifting attention to the development of an "integrated" strategy in the 1950s to their final establishment of "integrated pest management" in the context of "big biology" during the 1970s.

In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior.

Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts. Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source. You will: Discover trends in digital TV technology Gain knowledge about the international marketplace See an analysis of the financial models Understand the importance of partnerships Find out the key drivers for change Gain an insight into emerging technologies in the future