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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry
In an effort to halt increasing media competition and decreasing
audience shares, Branding has become the new mantra among
television station and network executives. Branding TV: Principles
and Practices second edition goes beyond the jargon of branding to
explain the essential principles underlying successful branding and
offers many practical strategies to measure, build and manage
television brand equity. For instructional purposes, the book pays
particular attention to the local commercial TV station and its
news franchise.
Screening Protest brings together a range of scholarly perspectives on the study of protest mediations on television and in film. Arguing that the screen is a fruitful, if overlooked, analytical focus, the book explores how visual narratives of protest wander across borders - territorial, temporal and generic. Chapters compare coverage of major protests in recent history by global news channels like Al Jazeera English, BBC World, CNN International and RT. They consider how geopolitical agendas, newsroom culture and the ubiquity of eyewitness footage shape the narration of events such as the 'Umbrella Revolution' in Hong Kong, anti-austerity protests in Greece, pro-EU mobilizations in the Ukraine and clashes in Ferguson. A focus on narrative allows authors to compare such news stories with popular cultural depictions of the protester, in films and television series such as The Hunger Games, Robin Hood and Suffragette. Although focussed on the screen, the scope of the book is broad, given its exploration of images distributed worldwide. Written with both scholars and students in mind, Screening Protest will interest researchers in political science, sociology, media and film studies, as well as the general reader interested in current affairs.
Taking a comparative approach, this text examines the processes of globalization by analyzing television case histories in Japan, China and Hong Kong. The text illustrates how television is becoming increasingly global. The conditions of the television industry, of the production of the news, and in particular of the public service broadcaster appear in a symbolic role, metaphors for the reconfiguration of relationships between the global and the local. the three case histories on interviews with key participants in exemplar events: Japanese attempts to set up a rival to CNN and to internationalize NHK; CCTV's defence of its dominant position, under pressure from upheavals in both Chinese society and the government bureaucracy; and the establishment, sale and erratic progress of Rupert Murdoch's STAR TV. gap in the media studies literature as well as making a major contribution to comparative research in Asia.
"Computers in Broadcast and Cable Newsrooms: Using Technology in
Television News Production" takes readers through the use of
computers and software in the broadcast/cable newsroom environment.
Author Phillip O. Keirstead began writing about television news
technology decades ago in an effort to help television news
managers cope with technological change. In this text, he
demonstrates the myriad ways in which today's journalism is tied to
technology, and he shows how television news journalists rely on
varied and complex technologies to produce timely, interesting, and
informative broadcasts. Using a hands-on, practical approach to
cover the role computers play in various parts of the newsroom, the
volume will be of great practical value to undergraduate and
graduate students in advanced broadcast/news television
courses.
"Media Diversity: Economics, Ownership, and the FCC" provides a
detailed analysis of the regulation of diversity and its impact on
the structure and practices within the broadcast television
industry. As deregulation is quickly changing the media landscape,
this volume puts the changing structure of the industry into
perspective through the use of an insider's point of view to
examine how policy and programming get made.
This volume explores the trade in television programme formats, which is a crucially important ingredient in the globalization of culture, in Asia. It examines how much traffic there is in programme formats, the principal direction of flow of such traffic, and the economic and cultural significance of this trade for the territories involved and for the region as a whole. It shows how new technology, deregulation, privatization and economic recession have greatly intensified competition between broadcasters in Asia, as in other parts of the world, and discusses how this in turn has multiplied the incidence of television format remakes, with some countries developing dedicated format companies and others becoming net importers and adapters of formats.
"Creating Television" brings television and its creators to life,
presenting fascinating in-depth interviews with the creators of
American TV. Having interviewed more than 100 television
professionals over the course of his 15 years of research,
Professor Robert Kubey presents here the 40 conversations that
provide the most illuminating insights about the industry and the
people working in it. These interviews bring television's creators
to life, revealing their backgrounds, work, and thoughts about the
audience and the television programs they create. Each interview
tells a compelling tale of an individual's struggles and successes
within a complex collaborative and highly commercial medium,
offering readers rare insights on the human component in
television's development.
"Media Diversity: Economics, Ownership, and the FCC" provides a
detailed analysis of the regulation of diversity and its impact on
the structure and practices within the broadcast television
industry. As deregulation is quickly changing the media landscape,
this volume puts the changing structure of the industry into
perspective through the use of an insider's point of view to
examine how policy and programming get made.
This concise history of the news broadcasting industry will appeal to both students and general readers. Stretching from the "radio days" of the 1920s and 1930s and the early era of television after World War II through to the present, the book shows how commercial interests, regulatory matters, and financial considerations have long shaped the broadcasting business. The network dominance of the 1950s ushered in the new prominence of the "anchorman," a distinctly American development, and gave birth to the "golden age" of TV broadcasting, which featured hard-hitting news and documentaries epitomized by the reports by CBS's Edward R. Murrow. Financial pressures and advertising concerns in the 1960s led the networks to veer away from their commitment to serve the public interest, and "tabloid" television - celebrity, gossip-driven "soft news" - and news "magazines" became increasingly widespread. In the 1980s cable news further transformed broadcasting, igniting intense competition for viewers in the media marketplace. Focusing on both national and local news, this stimulating volume examines the evolution of broadcast journalism. It also considers how new electronic technologies will affect news delivery in the 21st century, and whether television news can still both serve the public interest and maintain an audience.
Examining anew the notions of media imperialism and globalization of media, this book disrupts the generalised consensus in media scholarship that globalization of media has put an end to media imperialism. One elemental aspect of media imperialism is the structural dependency of television systems in the global South on the imperial North. Taking India and Pakistan as its case studies, this book views globalization of media as the unleashing of processes that have translated into the liberalization of air waves and privatization of television systems whereby commercialization of television is privileged over public interest television. Additionally, it argues that the globalization of media has contributed to corruption, tabloidization, and marginalization of subaltern classes in the Indian and Pakistani media.
This special issue contains four articles that focus on a number of
important Multichannel Video Program Distribution (MVPD) market
issues and concerns. The first article strategically groups
management theory and clusters analysis to empirically identify a
number of different MVPD programmer strategic groups. The second
article uses historical Government Accounting Office data set and
counts models to empirically examine the factors effecting cable
operators' local television station 1989 carriage decisions--a
period in which the FCC had no must carry rules in place. The third
article utilizes diffusion theory and discriminant analysis to
dissect the key factors determining whether consumers become early
adopters of digital cable. The fourth article covers the basic
economic and technological assumptions underlying cable operators'
attempts to use their digital platforms to deliver "on demand"
video services.
This volume offers an analysis of crime coverage on local
television, exploring the nature of local television news and the
ongoing appeal of crime stories. Drawing on the perspectives of
media studies, psychology, sociology, and criminology, authors
Jeremy H. Lipschultz and Michael L. Hilt focus on live local
television coverage of crime and examine its irresistibility to
viewers and its impact on society's perceptions of itself. They
place local television news in its theoretical and historical
contexts, and consider it through the lens of legal, ethical,
racial, aging, and technological concerns.
This volume offers an analysis of crime coverage on local
television, exploring the nature of local television news and the
ongoing appeal of crime stories. Drawing on the perspectives of
media studies, psychology, sociology, and criminology, authors
Jeremy H. Lipschultz and Michael L. Hilt focus on live local
television coverage of crime and examine its irresistibility to
viewers and its impact on society's perceptions of itself. They
place local television news in its theoretical and historical
contexts, and consider it through the lens of legal, ethical,
racial, aging, and technological concerns.
Anyone wanting to set up a low cost web radio station will benefit
from the advice and information provided by this book. Not only
will you gain technical and practical know-how to enable your
station to go live, but also an appreciation of the legal and
copyright implications of making radio, potentially for
international audiences and in the rapidly evolving environment of
the web. Together with its associated website www.web-radio-book.com, the
book also acts as a starting point for locating a range of sources
for further advice and lines of research.
In this book, esteemed television executive and Harvard lecturer Ken Basin offers a comprehensive overview of the business, financial, and legal structure of the U.S. television industry, as well as its dealmaking norms. Written for working or aspiring creative professionals who want to better understand the entertainment industry - as well as for executives, agents, managers, and lawyers looking for a reference guide - The Business of Television presents a readable, in-depth introduction to rights and talent negotiations, intellectual property, backend deals, licensing, streaming platforms, international production, and much more. The book also includes breakdowns after each chapter summarizing deal points and points of negotiation, a glossary, a list of referenced cases, and a wealth of real-world examples to help readers put the material into context.
This volume of collected essays provides a wide-ranging survey of the state of radio and television, especially the idea of public service broadcasting, and of news, current affairs and documentary programming in America, Australia, the UK and the rest of western Europe. Among the key issues it addresses are the 'dumbing down' of TV news, the infotainment factor in current affairs shows and the disappearance of the documentary. Using contemporary cases and examples - from the row over the scheduling of News at Ten in the UK to the creation of ABC News Online in Australia -- the essays link the performance of radio and television at the turn of the millennium with the processes of deregulation, liberalisation and digitalisation which have been evident since the 1980s. Working from a much needed and original comparative approach which encompasses complex and well-established public broadcasting in the USA as well as emerging and vulnerable participatory radio stations in El Salvador, the book sets a variety of experiences of factual radio and television programming within wider political and cultural contexts. It offers analyses of not only the 'problems' associated with news, current affairs and documentary broadcasting in an era of a declining public service ethos and the apparent triumph of the market, however. The essays also explore the potential of alternative radio and television, new forms of communication, such as the internet, and changing practices among journalists and programme makers, as well as the resilience of public broadcasting and the powers of the public to ensure that the media remain relevant and accountable. A companion text to the bestselling Sex, Lies and Democracy: The Press and the Public, this volume presents a multi-faceted approach to the tumultuous present and the uncertain future of news, current affairs and documentary in radio and television.
Digital TV Over Broadband: Harvesting Bandwith offers a clear overview of how technological developments are revolutionizing television. It details the recent shift in focus from HDTV to a more broadly defined DTV and to the increasing importance of webcasting for interactive television. Digital Television examines the recent industry toward a combination of digital services, including the use of the new bandwidth for additional channels of programming, as well as some high definition television. The book discusses the increasingly rapid convergence of telecommunications, television and computers and the important role of the web in the future of interactive programming. This new edition not only covers the new technology, but also demonstrates practical uses of the technology in business models.
The fourth edition of the BKSTS dictionary provides clear and concise explanations of the terminology and acronyms encountered in the broadcasting and moving image industries. Convergence of these industries means that those practising
within them are increasingly faced with unfamiliar terminology.
Martin Uren has reflected this change in his extended choice of
industry terms, acronyms and colloquialisms. He provides:
Television is the most pervasive mass medium of the industrialised world. It is blamed for creating alienation and violence in society, yet at the same time regarded as trivial and unworthy of serious attention. It is the main purveyor of global popular culture, yet also intensely local. The Australian TV Book paints the big picture of the small screen in Australia. It examines industry dynamics in a rapidly changing environment, the impact of new technology, recent changes in programming, and the ways in which the television industry targets its audiences. The authors highlight what is distinctive about television in Australia, and how it is affected by international developments. This book is essential reading for anyone who wants to understand Australian television today.Stuart Cunningham is Professor of Media and Journalism at Queensland University of Technology. Graeme Turner is director of the Centre for Critical and Cultural Studies at the University of Queensland. They are editors of the leading textbook The Media in Australia and authors of many other works on the media.
Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts.
Eastman has assembled this exemplary volume to spotlight media
promotion and to examine current research on the promotion of
television and radio programs. The studies included here explore
various types of promotion and use widely differing methods and
approaches, providing a comprehensive overview of promotion
research activities. Chapters include extensive literature reviews,
original research, and discussion of research questions for
subsequent study.
In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior. |
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