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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry

Branding TV - Principles and Practices (Paperback, 2nd edition): Walter McDowell, Alan Batten Branding TV - Principles and Practices (Paperback, 2nd edition)
Walter McDowell, Alan Batten
R1,639 Discovery Miles 16 390 Ships in 12 - 17 working days

In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise.
Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace.
* Includes definitions of branding concepts, ways to measure brand equity, and a discussion of legal considerations
*Published with the National Association of Broadcasters-one of the leading broadcast organizations
* Author team has more than 50 years combined experience!
* Second edition is fully revised to include transition to digital, ownership consolidation, and the marketing relationship between stations and networks

Screening Protest - Visual narratives of dissent across time, space and genre (Hardcover): Alexa Robertson Screening Protest - Visual narratives of dissent across time, space and genre (Hardcover)
Alexa Robertson
R3,925 Discovery Miles 39 250 Ships in 12 - 17 working days

Screening Protest brings together a range of scholarly perspectives on the study of protest mediations on television and in film. Arguing that the screen is a fruitful, if overlooked, analytical focus, the book explores how visual narratives of protest wander across borders - territorial, temporal and generic. Chapters compare coverage of major protests in recent history by global news channels like Al Jazeera English, BBC World, CNN International and RT. They consider how geopolitical agendas, newsroom culture and the ubiquity of eyewitness footage shape the narration of events such as the 'Umbrella Revolution' in Hong Kong, anti-austerity protests in Greece, pro-EU mobilizations in the Ukraine and clashes in Ferguson. A focus on narrative allows authors to compare such news stories with popular cultural depictions of the protester, in films and television series such as The Hunger Games, Robin Hood and Suffragette. Although focussed on the screen, the scope of the book is broad, given its exploration of images distributed worldwide. Written with both scholars and students in mind, Screening Protest will interest researchers in political science, sociology, media and film studies, as well as the general reader interested in current affairs.

Global Media - The Television Revolution in Asia (Hardcover, annotated edition): James D. White Global Media - The Television Revolution in Asia (Hardcover, annotated edition)
James D. White
R1,202 Discovery Miles 12 020 Ships in 12 - 17 working days

Taking a comparative approach, this text examines the processes of globalization by analyzing television case histories in Japan, China and Hong Kong. The text illustrates how television is becoming increasingly global. The conditions of the television industry, of the production of the news, and in particular of the public service broadcaster appear in a symbolic role, metaphors for the reconfiguration of relationships between the global and the local. the three case histories on interviews with key participants in exemplar events: Japanese attempts to set up a rival to CNN and to internationalize NHK; CCTV's defence of its dominant position, under pressure from upheavals in both Chinese society and the government bureaucracy; and the establishment, sale and erratic progress of Rupert Murdoch's STAR TV. gap in the media studies literature as well as making a major contribution to comparative research in Asia.

Computers in Broadcast and Cable Newsrooms - Using Technology in Television News Production (Paperback, New): Phillip O... Computers in Broadcast and Cable Newsrooms - Using Technology in Television News Production (Paperback, New)
Phillip O Keirstead
R879 Discovery Miles 8 790 Ships in 12 - 17 working days

"Computers in Broadcast and Cable Newsrooms: Using Technology in Television News Production" takes readers through the use of computers and software in the broadcast/cable newsroom environment. Author Phillip O. Keirstead began writing about television news technology decades ago in an effort to help television news managers cope with technological change. In this text, he demonstrates the myriad ways in which today's journalism is tied to technology, and he shows how television news journalists rely on varied and complex technologies to produce timely, interesting, and informative broadcasts. Using a hands-on, practical approach to cover the role computers play in various parts of the newsroom, the volume will be of great practical value to undergraduate and graduate students in advanced broadcast/news television courses.

Media Diversity - Economics, Ownership, and the Fcc (Paperback, New): Mara Einstein Media Diversity - Economics, Ownership, and the Fcc (Paperback, New)
Mara Einstein
R1,153 Discovery Miles 11 530 Ships in 12 - 17 working days

"Media Diversity: Economics, Ownership, and the FCC" provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and programming get made.
Author Mara Einstein blends her industry experience and academic expertise to examine diversity as a media policy, suggesting that it has been ineffective and is potentially outdated, as study after study has found diversity regulations to be wanting. In addition to reviewing diversity research on the impact of minority ownership, regulation of cable and DBS, duopolies, ownership of multiple networks and cross ownership of media on program content, Einstein considers the financial interest and syndication rules as a case study, due to their profound effects on the structure of the television industry. She also poses questions from an economic perspective on why the FCC regulates structure rather than content. Through the presentation of her research results, she argues persuasively that the consolidation of the media industry does not affect the diversity of entertainment programming, a conclusion with broad ramifications for all media and for future research about media monopolies.
This volume serves as a defining work in its examination of the intersection of regulation and economics with media content. It is appropriate as a supplemental text in courses on communication policy, broadcast economic and media management, broadcast programming, political economy of the mass media, and media criticism at the advanced and graduate level. It is also likely to interest broadcast professionals, media policymakers, communication lawyers, and academics. It is a must-read for all who are interested in the media monopoly debate.

Television Across Asia - TV Industries, Programme Formats and Globalisation (Hardcover): Michael Keane, Albert Moran Television Across Asia - TV Industries, Programme Formats and Globalisation (Hardcover)
Michael Keane, Albert Moran
R3,911 Discovery Miles 39 110 Ships in 12 - 17 working days

This volume explores the trade in television programme formats, which is a crucially important ingredient in the globalization of culture, in Asia. It examines how much traffic there is in programme formats, the principal direction of flow of such traffic, and the economic and cultural significance of this trade for the territories involved and for the region as a whole. It shows how new technology, deregulation, privatization and economic recession have greatly intensified competition between broadcasters in Asia, as in other parts of the world, and discusses how this in turn has multiplied the incidence of television format remakes, with some countries developing dedicated format companies and others becoming net importers and adapters of formats.

Creating Television - Conversations With the People Behind 50 Years of American TV (Paperback, New): Robert Kubey Creating Television - Conversations With the People Behind 50 Years of American TV (Paperback, New)
Robert Kubey
R1,661 Discovery Miles 16 610 Ships in 12 - 17 working days

"Creating Television" brings television and its creators to life, presenting fascinating in-depth interviews with the creators of American TV. Having interviewed more than 100 television professionals over the course of his 15 years of research, Professor Robert Kubey presents here the 40 conversations that provide the most illuminating insights about the industry and the people working in it. These interviews bring television's creators to life, revealing their backgrounds, work, and thoughts about the audience and the television programs they create. Each interview tells a compelling tale of an individual's struggles and successes within a complex collaborative and highly commercial medium, offering readers rare insights on the human component in television's development.
Featured in this volume are actors, agents, writers, directors, producers, and executives, representing television's earliest days through to the present day. Spanning shows from "I Love Lucy" and "The Tonight Show" through to "Seinfeld, The Simpsons," and "The Sopranos," these creators share the stories of how they gained entry to the industry and built their careers, offering readers a rare opportunity to meet, up close, the people involved in creating many of the most famous and successful programs in the medium's history, and linking the creators' personal histories to the television programs they create.
With its unique insights on the people responsible for making television, this volume will be of interest to scholars and researchers in television history, sociology of culture, human creativity, television production, media studies, and mass media ethics. It will also be a popular reader forundergraduate and graduate students in courses addressing television, mass culture, media and society, American Studies, creativity, television history, and media ethics.

Media Diversity - Economics, Ownership, and the Fcc (Hardcover): Mara Einstein Media Diversity - Economics, Ownership, and the Fcc (Hardcover)
Mara Einstein
R3,911 Discovery Miles 39 110 Ships in 12 - 17 working days

"Media Diversity: Economics, Ownership, and the FCC" provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and programming get made.
Author Mara Einstein blends her industry experience and academic expertise to examine diversity as a media policy, suggesting that it has been ineffective and is potentially outdated, as study after study has found diversity regulations to be wanting. In addition to reviewing diversity research on the impact of minority ownership, regulation of cable and DBS, duopolies, ownership of multiple networks and cross ownership of media on program content, Einstein considers the financial interest and syndication rules as a case study, due to their profound effects on the structure of the television industry. She also poses questions from an economic perspective on why the FCC regulates structure rather than content. Through the presentation of her research results, she argues persuasively that the consolidation of the media industry does not affect the diversity of entertainment programming, a conclusion with broad ramifications for all media and for future research about media monopolies.
This volume serves as a defining work in its examination of the intersection of regulation and economics with media content. It is appropriate as a supplemental text in courses on communication policy, broadcast economic and media management, broadcast programming, political economyof the mass media, and media criticism at the advanced and graduate level. It is also likely to interest broadcast professionals, media policymakers, communication lawyers, and academics. It is a must-read for all who are interested in the media monopoly debate.

American Television News: The Media Marketplace and the Public Interest - The Media Marketplace and the Public Interest... American Television News: The Media Marketplace and the Public Interest - The Media Marketplace and the Public Interest (Paperback)
Steve M. Barkin
R1,260 Discovery Miles 12 600 Ships in 12 - 17 working days

This concise history of the news broadcasting industry will appeal to both students and general readers. Stretching from the "radio days" of the 1920s and 1930s and the early era of television after World War II through to the present, the book shows how commercial interests, regulatory matters, and financial considerations have long shaped the broadcasting business. The network dominance of the 1950s ushered in the new prominence of the "anchorman," a distinctly American development, and gave birth to the "golden age" of TV broadcasting, which featured hard-hitting news and documentaries epitomized by the reports by CBS's Edward R. Murrow. Financial pressures and advertising concerns in the 1960s led the networks to veer away from their commitment to serve the public interest, and "tabloid" television - celebrity, gossip-driven "soft news" - and news "magazines" became increasingly widespread. In the 1980s cable news further transformed broadcasting, igniting intense competition for viewers in the media marketplace. Focusing on both national and local news, this stimulating volume examines the evolution of broadcast journalism. It also considers how new electronic technologies will affect news delivery in the 21st century, and whether television news can still both serve the public interest and maintain an audience.

Media Imperialism in India and Pakistan (Hardcover): Farooq Sulehria Media Imperialism in India and Pakistan (Hardcover)
Farooq Sulehria
R4,363 Discovery Miles 43 630 Ships in 12 - 17 working days

Examining anew the notions of media imperialism and globalization of media, this book disrupts the generalised consensus in media scholarship that globalization of media has put an end to media imperialism. One elemental aspect of media imperialism is the structural dependency of television systems in the global South on the imperial North. Taking India and Pakistan as its case studies, this book views globalization of media as the unleashing of processes that have translated into the liberalization of air waves and privatization of television systems whereby commercialization of television is privileged over public interest television. Additionally, it argues that the globalization of media has contributed to corruption, tabloidization, and marginalization of subaltern classes in the Indian and Pakistani media.

The Economics of the Multichannel Video Program Distribution Industry - A Special Issue of the journal of Media Economics... The Economics of the Multichannel Video Program Distribution Industry - A Special Issue of the journal of Media Economics (Paperback)
Michael O. Wirth
R863 Discovery Miles 8 630 Ships in 12 - 17 working days

This special issue contains four articles that focus on a number of important Multichannel Video Program Distribution (MVPD) market issues and concerns. The first article strategically groups management theory and clusters analysis to empirically identify a number of different MVPD programmer strategic groups. The second article uses historical Government Accounting Office data set and counts models to empirically examine the factors effecting cable operators' local television station 1989 carriage decisions--a period in which the FCC had no must carry rules in place. The third article utilizes diffusion theory and discriminant analysis to dissect the key factors determining whether consumers become early adopters of digital cable. The fourth article covers the basic economic and technological assumptions underlying cable operators' attempts to use their digital platforms to deliver "on demand" video services.

Crime and Local Television News - Dramatic, Breaking, and Live From the Scene (Paperback): Jeremy H. Lipschultz, Michael L Hilt Crime and Local Television News - Dramatic, Breaking, and Live From the Scene (Paperback)
Jeremy H. Lipschultz, Michael L Hilt
R1,144 Discovery Miles 11 440 Ships in 12 - 17 working days

This volume offers an analysis of crime coverage on local television, exploring the nature of local television news and the ongoing appeal of crime stories. Drawing on the perspectives of media studies, psychology, sociology, and criminology, authors Jeremy H. Lipschultz and Michael L. Hilt focus on live local television coverage of crime and examine its irresistibility to viewers and its impact on society's perceptions of itself. They place local television news in its theoretical and historical contexts, and consider it through the lens of legal, ethical, racial, aging, and technological concerns.
In its comprehensive examination of how local television newsrooms around the country address coverage of crime, this compelling work discusses such controversial issues as the use of crime coverage to build ratings, and considers new models for reform of local TV newscasts. The volume includes national survey data from news managers and content analyses from late night newscasts in a range of markets, and integrates the theory and practice of local television news into the discussion. Lipschultz and Hilt also project the future of local television news and predict the impact of social and technological changes on news.
As a provocative look at the factors and forces shaping local news and crime coverage, "Crime and Local Television News" makes an important contribution to the discussions taking place in broadcast journalism, mass communication, media and society, and theory and research courses. It will also interest all who consider the impact of local news content and coverage.

Crime and Local Television News - Dramatic, Breaking, and Live From the Scene (Hardcover): Jeremy H. Lipschultz, Michael L Hilt Crime and Local Television News - Dramatic, Breaking, and Live From the Scene (Hardcover)
Jeremy H. Lipschultz, Michael L Hilt
R3,904 Discovery Miles 39 040 Ships in 12 - 17 working days

This volume offers an analysis of crime coverage on local television, exploring the nature of local television news and the ongoing appeal of crime stories. Drawing on the perspectives of media studies, psychology, sociology, and criminology, authors Jeremy H. Lipschultz and Michael L. Hilt focus on live local television coverage of crime and examine its irresistibility to viewers and its impact on society's perceptions of itself. They place local television news in its theoretical and historical contexts, and consider it through the lens of legal, ethical, racial, aging, and technological concerns.
In its comprehensive examination of how local television newsrooms around the country address coverage of crime, this compelling work discusses such controversial issues as the use of crime coverage to build ratings, and considers new models for reform of local TV newscasts. The volume includes national survey data from news managers and content analyses from late night newscasts in a range of markets, and integrates the theory and practice of local television news into the discussion. Lipschultz and Hilt also project the future of local television news and predict the impact of social and technological changes on news.
As a provocative look at the factors and forces shaping local news and crime coverage, "Crime and Local Television News" makes an important contribution to the discussions taking place in broadcast journalism, mass communication, media and society, and theory and research courses. It will also interest all who consider the impact of local news content and coverage.

The Politics of Southeast Asia's New Media (Hardcover, annotated edition): William Atkins The Politics of Southeast Asia's New Media (Hardcover, annotated edition)
William Atkins
R2,748 Discovery Miles 27 480 Ships in 12 - 17 working days


The past decade has seen a major structural shift in broadcasting in Southeast Asia, with the development of digital satellite and cable broadcasting. This shift has impacted upon some of the most information-sensitive governments in the world: Singapore, Malaysia and, until recently, Indonesia. Atkins traces this development in five countries, showing that the challenge to authoritarian regimes, anticipated by modern theorists as a result of the globalization of news and information, is not materializing. Instead, a new commercial elite has arisen, Southeast Asia's own mini-moguls, who act as gatekeepers for state interests, as partners to global media companies.

Web Radio - Radio Production for Internet Streaming (Paperback): Chris Priestman Web Radio - Radio Production for Internet Streaming (Paperback)
Chris Priestman
R1,481 Discovery Miles 14 810 Ships in 12 - 17 working days

Anyone wanting to set up a low cost web radio station will benefit from the advice and information provided by this book. Not only will you gain technical and practical know-how to enable your station to go live, but also an appreciation of the legal and copyright implications of making radio, potentially for international audiences and in the rapidly evolving environment of the web.
To succeed, your radio content will need to be carefully planned and your station properly promoted. Advice is given on taking advantage of the scalability web radio introduces for building audiences in line with your resources, for scheduled live output and for making programmes available on demand, including music, news, speech radio and audience participation. Case studies from around the world are provided to demonstrate how different radio organisations are applying the new flexibility web radio has to offer in a wide range of situations.

Together with its associated website www.web-radio-book.com, the book also acts as a starting point for locating a range of sources for further advice and lines of research.
Learn how to:
- go live with your own low cost web radio station (either managing the server yourself or using a host service)
- assess the right server set-up to handle the number of simultaneous listeners expected
- get the best sound quality to your listeners
- take account of the range of devices available for receiving web radio
- plan your station, programming and associated website
- identify and reach your audience
- build audience feedback and data into your station's strategy
- tackle the additional legal and ethical dimensions of radio on the web
- source more detailed information
Learn the technology and practice of sending and receiving web radio
Expand your knowledge with the accompanying website giving extra information and useful links
Get professional results with tips on successful programming

The Business of Television (Hardcover): Ken Basin The Business of Television (Hardcover)
Ken Basin
R4,064 Discovery Miles 40 640 Ships in 12 - 17 working days

In this book, esteemed television executive and Harvard lecturer Ken Basin offers a comprehensive overview of the business, financial, and legal structure of the U.S. television industry, as well as its dealmaking norms. Written for working or aspiring creative professionals who want to better understand the entertainment industry - as well as for executives, agents, managers, and lawyers looking for a reference guide - The Business of Television presents a readable, in-depth introduction to rights and talent negotiations, intellectual property, backend deals, licensing, streaming platforms, international production, and much more. The book also includes breakdowns after each chapter summarizing deal points and points of negotiation, a glossary, a list of referenced cases, and a wealth of real-world examples to help readers put the material into context.

No News is Bad News - Radio, Television and the Public (Hardcover): Michael Bromley No News is Bad News - Radio, Television and the Public (Hardcover)
Michael Bromley
R5,243 Discovery Miles 52 430 Ships in 12 - 17 working days

This volume of collected essays provides a wide-ranging survey of the state of radio and television, especially the idea of public service broadcasting, and of news, current affairs and documentary programming in America, Australia, the UK and the rest of western Europe. Among the key issues it addresses are the 'dumbing down' of TV news, the infotainment factor in current affairs shows and the disappearance of the documentary. Using contemporary cases and examples - from the row over the scheduling of News at Ten in the UK to the creation of ABC News Online in Australia -- the essays link the performance of radio and television at the turn of the millennium with the processes of deregulation, liberalisation and digitalisation which have been evident since the 1980s. Working from a much needed and original comparative approach which encompasses complex and well-established public broadcasting in the USA as well as emerging and vulnerable participatory radio stations in El Salvador, the book sets a variety of experiences of factual radio and television programming within wider political and cultural contexts. It offers analyses of not only the 'problems' associated with news, current affairs and documentary broadcasting in an era of a declining public service ethos and the apparent triumph of the market, however. The essays also explore the potential of alternative radio and television, new forms of communication, such as the internet, and changing practices among journalists and programme makers, as well as the resilience of public broadcasting and the powers of the public to ensure that the media remain relevant and accountable. A companion text to the bestselling Sex, Lies and Democracy: The Press and the Public, this volume presents a multi-faceted approach to the tumultuous present and the uncertain future of news, current affairs and documentary in radio and television.

Women and Radio - Airing Differences (Hardcover, illustrated edition): Caroline Mitchell Women and Radio - Airing Differences (Hardcover, illustrated edition)
Caroline Mitchell; Foreword by Anne Karpf
R3,930 Discovery Miles 39 300 Ships in 12 - 17 working days


'This book is a celebration of our contribution as women to radio and a clarion call for its powerful voice to be shared equally between women and men.' - Jenni Murray, Presenter, Woman's Hour, Radio 4

'An invaluable resource for courses through schools, FE, to HE and even postgraduate training modules or diplomas' - Gill Branston, in the picture

Digital TV Over Broadband - Harvesting Bandwidth (Paperback, 2nd edition): Joan Van Tassel Digital TV Over Broadband - Harvesting Bandwidth (Paperback, 2nd edition)
Joan Van Tassel
R1,611 R1,320 Discovery Miles 13 200 Save R291 (18%) Ships in 12 - 17 working days

Digital TV Over Broadband: Harvesting Bandwith offers a clear overview of how technological developments are revolutionizing television. It details the recent shift in focus from HDTV to a more broadly defined DTV and to the increasing importance of webcasting for interactive television. Digital Television examines the recent industry toward a combination of digital services, including the use of the new bandwidth for additional channels of programming, as well as some high definition television. The book discusses the increasingly rapid convergence of telecommunications, television and computers and the important role of the web in the future of interactive programming. This new edition not only covers the new technology, but also demonstrates practical uses of the technology in business models.

Women and Radio - Airing Differences (Paperback, New): Caroline Mitchell Women and Radio - Airing Differences (Paperback, New)
Caroline Mitchell; Foreword by Anne Karpf
R1,191 Discovery Miles 11 910 Ships in 12 - 17 working days


'This book is a celebration of our contribution as women to radio and a clarion call for its powerful voice to be shared equally between women and men.' - Jenni Murray, Presenter, Woman's Hour, Radio 4

'An invaluable resource for courses through schools, FE, to HE and even postgraduate training modules or diplomas' - Gill Branston, in the picture

BKSTS Illustrated Dictionary of Moving Image Technology (Paperback, 4th edition): Martin Uren BKSTS Illustrated Dictionary of Moving Image Technology (Paperback, 4th edition)
Martin Uren
R1,667 Discovery Miles 16 670 Ships in 12 - 17 working days

The fourth edition of the BKSTS dictionary provides clear and concise explanations of the terminology and acronyms encountered in the broadcasting and moving image industries.

Convergence of these industries means that those practising within them are increasingly faced with unfamiliar terminology. Martin Uren has reflected this change in his extended choice of industry terms, acronyms and colloquialisms. He provides:
- Over 3300 definitions covering film, television, sound and multimedia technologies, together with technical terms from the computing, networks and telecommunications industries.
- Nearly 700 acronyms in a quick look-up section.
- 26 Appendices of useful technical information across a range of topics.
Whether you are an experienced professional or a new industry entrant, you will find this dictionary an essential reference for every-day and specialist jargon.
Martin Uren is a broadcast training consultant and member of the Education and Training Committee and the Television Committee of the BKSTS. He is also a member of the SMPTE and the RTS.
BKSTS, The Moving Image Society, represents the interests of those who are creatively and technologically involved in the business of providing moving images in all areas of the media.
Appendices group related for easy access
Includes illlustrations for extra clarification
Acronyms defined AND explained for easy understanding

The Australian TV Book (Paperback): Stuart Cunningham The Australian TV Book (Paperback)
Stuart Cunningham
R978 Discovery Miles 9 780 Ships in 12 - 17 working days

Television is the most pervasive mass medium of the industrialised world. It is blamed for creating alienation and violence in society, yet at the same time regarded as trivial and unworthy of serious attention. It is the main purveyor of global popular culture, yet also intensely local. The Australian TV Book paints the big picture of the small screen in Australia. It examines industry dynamics in a rapidly changing environment, the impact of new technology, recent changes in programming, and the ways in which the television industry targets its audiences. The authors highlight what is distinctive about television in Australia, and how it is affected by international developments. This book is essential reading for anyone who wants to understand Australian television today.Stuart Cunningham is Professor of Media and Journalism at Queensland University of Technology. Graeme Turner is director of the Centre for Critical and Cultural Studies at the University of Queensland. They are editors of the leading textbook The Media in Australia and authors of many other works on the media.

Business of Digital Television (Paperback): Chris Forrester Business of Digital Television (Paperback)
Chris Forrester
R1,623 R835 Discovery Miles 8 350 Save R788 (49%) Ships in 12 - 17 working days

Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts.


Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source.
You will:
Discover trends in digital TV technology
Gain knowledge about the international marketplace
See an analysis of the financial models
Understand the importance of partnerships
Find out the key drivers for change
Gain an insight into emerging technologies in the future
Gain from the research of a key industry consultant, a complete factual understanding of the digital television industry worldwide in one readable source
See the facts in context, from the key drivers for change through to future applications
Get up to speed quickly on emerging technologies and complex markets

Research in Media Promotion (Hardcover): Susan Tyler Eastman Research in Media Promotion (Hardcover)
Susan Tyler Eastman
R3,939 Discovery Miles 39 390 Ships in 12 - 17 working days

Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study.
"Research in Media Promotion" serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.

The Psychology of Entertainment Media - Blurring the Lines Between Entertainment and Persuasion (Paperback, 2nd edition): L.J... The Psychology of Entertainment Media - Blurring the Lines Between Entertainment and Persuasion (Paperback, 2nd edition)
L.J Shrum
R1,562 Discovery Miles 15 620 Ships in 12 - 17 working days

In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior.

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