Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family's parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television's role in the expansion of a brand-centric U.S. culture.

At last, a collection in one volume informing the citizenry about a phenomenon that has existed for nearly a quarter century: community television represents our single source for media access in the United States. With more than 2,000 community groups providing some 15,000 hours of original programming each week--more than the annual output of ABC, CBS, and NBC combined--Community Television compares and contrasts broadcasting and grassroots cablecasting in the form of public, educational, and government (PEG) access. Fuller describes community television in terms of its history, its technical characteristics, and its legal, economic, political, and social concerns, highlighting the work of more than 150 related organizations and local television efforts from 100 cities and towns. She analyzes how competing exigencies and emerging communication technologies might threaten access in the future. Students, scholars, and professionals in television, communications, and public policy will find this reference a definitive one.

ABC, NBC, CBS are the three names commonly associated with network television. The fourth name, Du Mont, is not usually recognizable by those younger than 50 or those who are not communications students. The Du Mont Television Network tells the story of the rise, the development, and the failure of this fourth network. Bergmann and Skutch present the Du Mont network's story in a dramatic, narrative style, from its days in the basement of an old pickle factory to its collaborations with the Paramount company. The story of the network's founder, Dr. Allen Du Mont, as well as details about management, programs, new technologies, and the network's fall from grace are a fascinating read. Bergmann, a former managing director of the Du Mont network, provides a rare insider's view of the network's history and its eventual demise. The Du Mont Television Network will intrigue television history fans, as well as communications students and media professionals.

You can present to camera, speak to time, read autocue, conduct an interview, write and memorise scripts; you have a showreel, headshots and a CV―but what next? How do you decide which genre to go for, market yourself and establish your career? The TV Presenter’s Career Handbook is full of information and advice on how to capitalise on your presenter training and contains up-to-date lists of resources to help you seek work, market yourself effectively, and increase your employability.

Contents include raising your profile, what kinds of companies to aim for and how to contact them, what to do with your programme idea, video and radio skills, creating your own TV channel, tips from agents, specialist genres such as News, Sports, Technology, Children’s and Shopping channels, breaking into the US, and more!

Features interviews and case studies with over 80 experts so you can learn from those who have been there first, including:
Maxine Mawhinney and Julian Worricker BBC News anchors, Jon Bentley and Jason Bradbury presenters The Gadget Show, Melvin Odoom KISS FM, Gemma Hunt presenter Swashbuckle, Matt Lorenzo presenter Premier League, Tony Tobin chef/presenter Ready Steady Cook and Saturday Kitchen, Alison Keenan and Marie-Francoise Wolff presenters QVC, Maggie Philbin and Jem Stansfield presenters Bang Goes the Theory, Kate Russell presenter BBC Click, Sarah Jane Cass Senior Talent Agent Somethin’ Else Talent, Emma Barnett award-winning radio presenter, David McClelland Technology presenter Rip Off Britain, Louise Houghton and Tina Edwards presenters London Live, Fran Scott presenter Absolute Genius with Dick and Dom, and Claire Richmond founder findatvexpert.com

This is an authoritative dictionary, with a distinguished editorial board representing all facets of communications and broadcasting. A solid purchase for public, academic, or special libraries serving media programs. "Choice"

This revised and expanded third edition of Diamant's now-classic "The Broadcast Communications Dictionary" contains almost three times as many entries as the original volume, providing both beginning and experienced communications personnel with an invaluable lexicographical tool. Hailed as highly recommended by "Millimeter" and a must by "Television/Radio Age," "The Broadcast Communications Dictionary" is a unique guide to the technical, slang, and commonly-used words that broadcast communicators and engineers use in English-speaking countries everywhere. Here--completely cross-referenced to British terminology--are more than 5,000 terms currently in use in all areas of radio and television programing and production; network and station operations; broadcast equipment and engineering; audio and video tape recording; performing talent; agency and client advertising procedures; media usage; research; defense, government, trade, and allied groups.

Among the entries new to the third edition are several hundred items generated by the development of computerization and satellite technology and a host of fresh definitions spawned by the accelerating expansion of cable television. As in previous editions, all entries are in alphabetical order. Extensive cross-referencing offers additional information where appropriate. A brief up-to-date bibliography lists more detailed technical reference works in individual fields. Logically organized, easy to use, and now extensively revised and expanded, "The Broadcast Communications Dictionary" underlines the complex interrelationships among all spheres of contemporary communications activity. It will be an indispensable resource for broadcasting and communications students, as well as for those employed in production and broadcasting facilities nationwide.

"Computers in Broadcast and Cable Newsrooms: Using Technology in Television News Production" takes readers through the use of computers and software in the broadcast/cable newsroom environment. Author Phillip O. Keirstead began writing about television news technology decades ago in an effort to help television news managers cope with technological change. In this text, he demonstrates the myriad ways in which today's journalism is tied to technology, and he shows how television news journalists rely on varied and complex technologies to produce timely, interesting, and informative broadcasts. Using a hands-on, practical approach to cover the role computers play in various parts of the newsroom, the volume will be of great practical value to undergraduate and graduate students in advanced broadcast/news television courses.

Radio's Digital Dilemma is the first comprehensive analysis of the United States' digital radio transition, chronicling the technological and policy development of the HD Radio broadcast standard. A story laced with anxiety, ignorance, and hubris, the evolution of HD Radio pitted the nation's largest commercial and public broadcasters against the rest of the radio industry and the listening public in a pitched battle over defining the digital future of the medium. The Federal Communications Commission has elected to put its faith in "marketplace forces" to govern radio's digital transition, but this has not been a winning strategy: a dozen years from its rollout, the state of HD Radio is one of dangerous malaise, especially as newer digital audio distribution technologies fundamentally redefine the public identity of "radio" itself. Ultimately, Radio's Digital Dilemma is a cautionary tale about the overarching influence of economics on contemporary media policymaking, to the detriment of notions such as public ownership and access to the airwaves-and a call for media scholars and reformers to engage in the continuing struggle of radio's digital transition in hopes of reclaiming these important principles.

The anti-Communist hysteria that began in the 1930s was further empowered in 1938 when the House of Representatives established the House Committee on UnAmerican Activities. Soon thereafter, the creation of the blacklist in the late 1940s brought the Hollywood film and television community into the fold. Provocatively capturing the controversy and sentiments surrounding this period of political imbalance, Actors on Red Alert explores the repercussions of the blacklist through career interviews with five prominent actors and actresses.

During World War II, radio broadcasts were fundamental to the morale of the allied troops. When Americans attempted to establish their own network, the Armed Forces Network (AFN), the BBC initially resisted. This documented account of the disputes between Britain and the United States in regard to the airwaves illustrates how, despite the tensions and with the intervention of General Eisenhower and Winston Churchill, the relationship succeeded. It details the political machinations with which the BBC attempted to thwart the development of the AFN and the strategies by which the Americans established and operated the network. It was not long before the AFN captivated a wide British audience and introduced it to the American big bands, such as the Glenn Miller orchestra, and entertainers like Jack Benny and Bob Hope. The tensions and compromises between the two broadcasting networks reflected the disagreements and concessions characteristic of the overall Anglo-American alliance.

This lively chronicle of the frictions between the BBC and the AFN, and the portrait it paints of wartime Britain will appeal to a number of audiences, from scholars of the history of broadcasting, to wartime music buffs, to those interested in the politics of World War II, and to the veterans who served in the war.

The Global News Challenge tackles one of the timeliest topics in mass communication today-the challenges facing international broadcasters with universal branding strategies in developing countries. In these heavily government-controlled media environments with a scarcity of reliable information, international news providers traditionally had an influential position. With the ongoing media liberalization, however, commercial domestic providers have gained in strength to become strong competitors. Additionally, in a number of countries, pan-Arab broadcasting enterprises have widened their reach, contributing to the growing competition for traditional international providers such as the BBC or France 24. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia. It is unique in providing a theoretical framework by which to analyze demand and usage of and trust in news from international broadcasters across the whole population, not just opinion leaders. It outlines the strategic options for international broadcasters in these evolving market contexts.

The importance of contemporary television broadcasting for the shaping and development of national cultures and identities is increasingly evident. Television as the privileged medium for the dissemination of information and for mass entertainment has irreversibly altered the manner in which nations perceive themselves and each other. This volume explores the multiple and complex ways in which audiovisual developments in two important European states have impacted on the life styles and attitudes of the population at large and its governing elites. This is the first study that is devoted to the highly significant roles played by France and Britain in the formulation of European audiovisual policy and that provides a truly comparative analysis of the contemporary audiovisual scene in the two countries. It consists of four complementary sections: an overview of the audiovisual landscapes in Britain and France; an analysis of television programming; an account of the new cable and satellite media, and an assessment of European audiovisual integration. Overall, this volume offers a constructive contribution to the continuing debate on national and European broadcasting.

In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior.

This powerful history of broadcasting in the United States goes beyond traditional accounts to explore the field's important social, political, and cultural ramifications. It examines how broadcasting has been organized as a business throughout much of the 20th century, and focuses on the aesthetics of programming over the years.
Surveys four key broadcasting periods from 1921 to 1996, drawing on a range of new sources to examine recent changes in the field, including coverage of the recent impact of cable TV and home video
Includes new data from collections at the Library of Congress and the Library of American Broadcasting
Ideal for anyone seeking a readable history of the field, offering the most current coverage available

This interdisciplinary and international volume offers an innovative and critical exploration of the impact of motherhood on the engagement of women in media and creative industries across the globe. Diverse contributions critically engage with the intersections and overlap between the social categories of worker and mother, and the work of media production and maternal caregiving. Conflicting ideas about, and expectations of, mothers are untangled in the context of the working world of radio, film, television and creative media industries. The book teases out commonalities between experiences that are evident across a number of countries, from Hollywood to Bollywood, as well as examining the differences between class, religion, maternal status and cultural frameworks that surround working mothers in various nation states. It also offers some possibilities for ways forward that can improve the lives of women workers who are also mothers. A timely and valuable contribution to international debates on equality, mothers and motherhood in audiovisual industries, this book will be of interest to scholars and students of media, communication, cultural studies and gender, programmes engaged with work inequalities and motherhood studies, and activists, funders, policymakers and practitioners.

Envisioning Media Power develops an original geographical perspective on the nature and exercise of power in the international television economy. It uses theories of political economy as the basis for a comparative empirical examination of the UK and New Zealand television markets, while closely considering these markets' respective relationships with the US market and its globally influential media corporations. In fleshing out this geographical perspective, the book critically addresses the power to produce, reproduce, and extract profit from territorialized media markets. To understand such powers, the book examines processes of creation and dissemination of industry knowledge, structures of industry governance, and the locational characteristics of television's operational economy. Through its rigorous and creative combination of conceptual insights with empirical substance, Envisioning Media Power both illuminates the fabric of television's international space economy, and ultimately offers a unique theoretic argument suggesting that power, knowledge and geography are inseparable not only from one another, but from the process of accumulation of media capital."

This book both describes and criticizes the regulatory policies of the Federal Communications Commission (F.C.C.). If accepted, these criticisms would result in a comprehensive alteration of current F.C.C. policies.Originally published in 1971

Japan has developed what is arguably the most sophisticated and the most democratic broadcasting system in the world. The Great Kanto Earthquake of 1st September 1923, with its devastation and confusion drove home in its appalling way the importance of being able to broadcast immediate information to the public. The same year, the Ministry of Communications promptly established an administrative system to regulate broadcasting. In less than a decade over one million people were registered listeners. Under the post war Constitution of 1946 freedom of "speech and all other forms of expression" was guaranteed, and the subsequent Broadcast Law instituted a dual system of broadcasting with the public service Nippon Hoso Kyokai (NHK) on the one hand, and commercial and private broadcasting organizations on the other. In 1978 there were ninety-one television broadcasting organizations and fifty-one radio broadcasting organizations. In this informative study, Professor Ito and his team comprehensively describe the staggering growth of broadcasting in Japan from the dawn or radio and television to satellite communication and through to the multiplex broadcasting of the future.

This book is about the processes of globalization, demonstrated through a comparative study of three television case histories in Asia. Also illustrated are different approaches to providing television services in the world: public service (NHK in Japan), state (CCTV in China) and commercial (STAR TV, based in Hong Kong). Through its focus, Global Media addresses a considerable lacuna in the media studies literature, which tends to have a heavy Western bias. It provides an original addition to the literature on globalization, which is often abstract and anecdotal, in addition to making a major contribution to comparative research in Asia. Finally, it offers a thoughtful causal layered analysis, with a concluding argument in favor of public service television.

Mabel Constanduros was one of the first British radio comediennes and a beloved star of the early BBC, best known as the creator and performer of the comic Cockney family, the Bugginses. In this, the first significant biography of Constanduros, Jennifer J Purcell explores Constanduros's career and influence on the shaping of popular British entertainment alongside the history of the nascent BBC. Mother of the BBC provides new insights into programming decisions and content on the early BBC, deepening our understanding of the history and evolution of situation comedy and soap opera. Further, Constanduros's biography considers class in the representation of the British people on BBC radio, the gendered experience and performance of radio celebrity, and the intersections between BBC entertainment and other forms of popular media prior to the advent of television. Constanduros's emphasis on the everyday and the family had far-reaching impacts on the shape of sitcom and soap opera in Britain, two popular lenses through which the nation sees itself at home. Her role in developing entertainment on the BBC and the ways in which she cultivated her career make her the Mother of the BBC, but in constructing a popular image of family life she might also be considered the Mother of the Nation.

This book examines television culture in Russia under the government of Vladimir Putin. In recent years, the growing influx into Russian television of globally mediated genres and formats has coincided with a decline in media freedom and a ratcheting up of government control over the content style of television programmes. All three national channels (First, Russia, NTV) have fallen victim to Putin's power-obsessed regime. Journalists critical of his Chechnya policy have been subject to harassment and arrest; programmes courting political controversy, such as Savik Shuster's Freedom of Speech (Svoboda slova) have been taken off the air; coverage of national holidays like Victory Day has witnessed a return of Soviet-style bombast; and reporting on crises, such as the Beslan tragedy, is severely curtailed. The book demonstrates how broadcasters have been enlisted in support of a transparent effort to install a latter-day version of imperial pride in Russian military achievements at the centre of a national identity project over which, from the depths of the Kremlin, Putin's government exerts a form of remote control. However, central to the book's argument is the notion that because of the changes wrought upon Russian society after 1985, a blanket return to the totalitarianism of the Soviet media has, notwithstanding the tenor of much western reporting on the issue, not occurred. Despite the fact that television is nominally under state control, that control remains remote and less than wholly effective, as amply demonstrated in the audience research conducted for the book, and in analysis of contradictions at the textual level. Overall, this book provides a fascinating account of the role of television under President Putin, and will be of interest to all those wishing to understand contemporary Russian society.

Cinzia Padovani takes an in-depth look at Italian public service broadcasting, covering its history, its role in Italian society, its relationship to the political party system, and its influence on cultural and linguistic unification in Italy. Tracing the history and development of Italian public television broadcaster Radiotelevisione Italiana (RAI) to the present, Padovani challenges traditional views by asserting that parties' 'interference' in RAI has, at times, strengthened the role of public service broadcasting and that partisan journalism has even enhanced democratic potential.

This book explores the trade in television program formats, which is a crucially important ingredient in the globalisation of culture, in Asia. It examines how much traffic there is in program formats, the principal direction of flow of such traffic, and the economic and cultural significance of this trade for the territories involved, and for the region as a whole. It shows how new technology, deregulation, privatisation and economic recession have greatly intensified competition between broadcasters in Asia, as in other parts of the world, and discusses how this in turn has multiplied the incidence of television format remakes, with some countries developing dedicated format companies, and others becoming net importers and adapters of formats.

"European Television History" brings together television historians and media scholars to chart the development of television in Europe since its inception. The volume interrogates the history of the medium in divergent political, economic, cultural and ideological national contexts
Taking a comparative approach to the topic, the volume is organized around a set of common questions, themes, and methodological reflectionsDeals with European television in the context of television historiography and transnational traditionsCase study chapters written by scholars from different European countries to reflect their specific areas of expertise

This book examines the development of television in India since the early 1990s, and its implications for Indian society more widely. Until 1991, India possessed only a single state-owned television channel, but since then there has been a rapid expansion in independent satellite channels which came as a complete break from the statist control of the past. This book explores this transformation, explaining how television, a medium that developed in the industrial West, was adapted to suit Indian conditions, and in turn has altered Indian social practices, making possible new ways of imagining identities, conducting politics and engaging with the state. In particular, satellite television initially came to India as the representative of global capitalism but it was appropriated by Indian entrepreneurs and producers who Indianized it. Considering the full gamut of Indian television - from "national" networks in English and Hindi to the state of regional language networks this book elucidates the transformative impact of television on a range of important social practices, including politics and democracy, sport and identity formation, cinema and popular culture. Overall, it shows how the story of television in India is also the story of India's encounter with the forces of globalisation.

"New Flows in Global TV "provides a pioneering investigation into television distribution worldwide and the global trade in television program formats. Topics include explorations of how shows like "Who Wants to Be a Millionaire? "and "Big Brother "are reformatted for audiences in diverse markets such as Argentina, South Africa, the Middle East, and China; the international circulation of "Dallas" in the 1980s; and Australian and United Kingdom programming exports in the last decade. Moran argues that distribution is the crucial link in a chain that dictates the consumption and purchase of television content. Consequently, "New Flows in Global TV" will be a key text for scholars of global media, providing comprehensive insight into the cultural, social and economic exchanges underlying media programming.