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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry

Broadcasting Diversity - Migrant Representation in Irish Radio (Hardcover, New): Katie Moylan Broadcasting Diversity - Migrant Representation in Irish Radio (Hardcover, New)
Katie Moylan
R1,545 Discovery Miles 15 450 Ships in 12 - 17 working days

"Broadcasting Diversity" explores modes of migrant representation and participation in Irish radio, focusing on the national public broadcaster Raidio Teilifis eireann and Dublin community stations and examining the opportunities provided for voicing migrant experience in transcultural program production. Investigating the intersection between an established Irish culture on the one hand and the nascent emergence of a transnational culture on the other, this book focuses on the ways in which migrant representation and self-representation have been variously effected in the Irish public sphere via the medium of radio.

Broadcasting in Japan - Case-studies on Broadcasting Systems (Paperback): Masami Ito Broadcasting in Japan - Case-studies on Broadcasting Systems (Paperback)
Masami Ito
R1,376 Discovery Miles 13 760 Ships in 12 - 17 working days

Japan has developed what is arguably the most sophisticated and the most democratic broadcasting system in the world. The Great Kanto Earthquake of 1st September 1923, with its devastation and confusion drove home in its appalling way the importance of being able to broadcast immediate information to the public. The same year, the Ministry of Communications promptly established an administrative system to regulate broadcasting. In less than a decade over one million people were registered listeners. Under the post war Constitution of 1946 freedom of "speech and all other forms of expression" was guaranteed, and the subsequent Broadcast Law instituted a dual system of broadcasting with the public service Nippon Hoso Kyokai (NHK) on the one hand, and commercial and private broadcasting organizations on the other. In 1978 there were ninety-one television broadcasting organizations and fifty-one radio broadcasting organizations. In this informative study, Professor Ito and his team comprehensively describe the staggering growth of broadcasting in Japan from the dawn or radio and television to satellite communication and through to the multiplex broadcasting of the future.

Foreign News on Television - Where in the World Is the Global Village? (Paperback, New edition): Akiba Cohen Foreign News on Television - Where in the World Is the Global Village? (Paperback, New edition)
Akiba Cohen
R1,018 R879 Discovery Miles 8 790 Save R139 (14%) Ships in 12 - 17 working days

Spanning several years of research, this book compares and contrasts how public and commercial TV stations present foreign, domestic, and hybrid news from a number of different countries. It examines what viewers of television news think about foreign news, their interest in it, and what sense they make of it. The book also assesses what the gatekeepers of foreign news - journalists, producers, and editors - think about what they produce, and about their viewers. This book shows that while globalization is a dominant force in society, and though news can be instantaneously broadcast internationally, there is relatively little commonality throughout the world in the depiction of events occurring in other countries. Thus, contrary to McLuhan's famous but untested notion of the "global village", television news in the countries discussed in this book actually presents more variability than similarity. The research gathered here is based on a quantitative content analysis of over 17,000 news items and analysis of over 10,000 survey respondents. Seventeen countries are included in this research, offering a rich comparative perspective on the topic.

China Turned On - Television, Reform and Resistance (Hardcover): James Lull China Turned On - Television, Reform and Resistance (Hardcover)
James Lull
R4,080 Discovery Miles 40 800 Ships in 12 - 17 working days

The years following the Cultural Revolution saw the arrival of television as part of China's effort to 'modernize' and open up to the West. Endorsed by the Deng Xiaoping regime as a 'bridge' between government and the people, television became at once the official mouthpiece of the Communist Party and the most popular form of entertainment for Chinese people living in the cities. But the authorities failed to realize the unmatched cultural power of television to inspire resistance to official ideologies, expectations, and lifestyles. The presence of television in the homes of the urban Chinese strikingly broadened the cultural and political awareness of its audience and provoked the people to imagine better ways of living as individuals, families, and as a nation. Originally published in 1991, set within the framework of China's political and economic environment in the modernization period, this insightful analysis is based on ethnographic data collected in China before and after the Tiananmen Square disaster. From interviews with leading Chinese television executives and nearly one hundred families in Beijing, Shanghai, Guangzhou, and Xian, the author outlays how Chinese television fosters opposition to the government through the work routines of media professionals, television imagery, and the role of critical, active audience members.

Cable Television and the Future of Broadcasting (Hardcover): Ralph Negrine Cable Television and the Future of Broadcasting (Hardcover)
Ralph Negrine
R4,077 Discovery Miles 40 770 Ships in 12 - 17 working days

Originally published in 1985, this book surveys developments in cable television in the major industrialised countries with chapters specifically authored on each area. It looks at the technology, its potential, and how far it had been implemented, considering the reaction of governments, existing broadcasting corporations and licensing authorities. Going on to assess future trends, a discussion of the likely effects of cable on communications, society and economy is an enlightening read now.

Satellite Broadcasting - The Politics and Implications of the New Media (Hardcover): Ralph Negrine Satellite Broadcasting - The Politics and Implications of the New Media (Hardcover)
Ralph Negrine
R1,196 Discovery Miles 11 960 Ships in 12 - 17 working days

Originally published in 1988, this book provides a thorough examination of the possibilities and key issues in satellite technology which at the time already seemed likely to change the face of broadcasting both within nations and internationally. It begins with a guide to the technical development of different systems of satellites and signal reception and an outline of the international, political and regulatory issues involved. It then examines the situation in various industrialised countries by analysing launching plans, funding, the interaction between satellite, cable and VCRs and the effect on existing broadcasting systems. Concerned throughout with a wide range of cultural considerations and the potential impacts of the new media, this is a useful reflection on the time.

The Use and Abuse of Television - A Social Psychological Analysis of the Changing Screen (Hardcover): J. Mallory Wober The Use and Abuse of Television - A Social Psychological Analysis of the Changing Screen (Hardcover)
J. Mallory Wober
R2,611 Discovery Miles 26 110 Ships in 12 - 17 working days

A critical review of the harms and benefits of television that also examines systems for maximizing television's benefits. The author breaks away from the conventional jargon of audience measurement and other traditional research methods, proposing instead new and alternative European and Australian methods of evaluating programming. Typical characterizations of the television screen - broadly defined to include television, home video, movies, games, programs and computers - as either the root of all social ills or the potential savior of society are reexamined. Wober's ultimately optimistic viewpoint seeks to trigger change in the way we think about and assess television and in turn ensure that screens will serve, rather than take advantage of, their users. Originally published in 1988, this thinking-piece concerns timeless issues still of import.

The Future of Broadcasting - A Report Presented to the Social Morality Council, October 1973 (Hardcover): Social Morality... The Future of Broadcasting - A Report Presented to the Social Morality Council, October 1973 (Hardcover)
Social Morality Council
R1,441 Discovery Miles 14 410 Ships in 12 - 17 working days

At the time when this book was originally published, broadcasting in Britain had become a huge industry undergoing major changes. There were questions over the release of a new television channel, and commercial radio. This Report was commissioned to aid the citizen at the receiving end of the new technologies who could feel very remote from the plans and decisions. It represents a wide range of views and interests, to examine the important questions which were arising from broadcasting, from the point of view of the public benefit. It sets out clearly and fully the background and the arguments in broadcasting debate. The report made many interesting and far-reaching recommendations, and looking back this reveals a lot about the inner processes of the broadcasting organisations of the time. This is a fascinating glimpse of past questions and solutions in which parellels can be drawn with the present time.

The Making of Channel 4 (Hardcover): Peter Catterall The Making of Channel 4 (Hardcover)
Peter Catterall
R3,643 Discovery Miles 36 430 Ships in 12 - 17 working days

Channel 4 had been a matter of controversy for years even before it came on the air in November 1982. There were lengthy debates about what its role would be and the part to be played by the ITV companies and the growing number of independent television producers. There was also political controversy over the profile of the new channel, some wishing to see it as "their" channel in response to the apparent political hegemony of Margaret Thatcher. The result was sharp conflicts, not only over programming but, as the channel became established, over its relationships with the ITV companies and its regulatory body, the IBA. These controversies in the making of Channel 4 are revisited in this volume. The opening article by Edmund Dell, the channel's first chairman, describes and explains his sometimes stormy relationship with Jeremy Isaacs, the chief executive, while the witness seminar and the other articles offer the views of Channel 4 commissioning editors and representatives from the IBA, the ITV companies, the independent producers, the Home Office and the BBC.

Black Women in Television - An Illustrated History and Bibliography (Hardcover): George H. Hill, Lorraine Raglin, Chas Floyd... Black Women in Television - An Illustrated History and Bibliography (Hardcover)
George H. Hill, Lorraine Raglin, Chas Floyd Johnson
R2,367 Discovery Miles 23 670 Ships in 12 - 17 working days

This bibliography lists more than 700 articles, books, dissertations, and theses on the participation of African American women in the television industry. Includes materials on specific television personalities and programs, and black women's involvement as producers, news anchors, and editorial directors (among other topics). Also provides an extensive essay on the history of black women in television since 1939, and includes photographs of prominent African American television personalities. The appendices list African American women as Emmy, NAACP Image, and Los Angeles Black Media Coalition Technical Achievement award winners and nominees, and black women in starring and co-starring television roles. Indexing of the text covers authors, subjects, programs, films, and stations. Originally published in 1990.

Understanding Media Production (Paperback): Paul Dwyer Understanding Media Production (Paperback)
Paul Dwyer
R1,178 Discovery Miles 11 780 Ships in 12 - 17 working days

Using in-depth analysis of film, TV, news and online productions, Understanding Media Production shows how media theory helps aspiring producers understand good practice in media production. With detailed contemporary examples, including Pirates of The Caribbean, Game of Thrones, Love Island and PewDiePie's "letsplay" videos, Dwyer highlights similarities and differences in the production strategies and styles used for a wide range of media products. The book tracks the evolution of these entertainment formats and the emergence of the media businesses which produce them. Chapters describe the key production practices associated with each format, including single and multi-camera filming, news reporting, three-point lighting and gameplay animation. They also explain the development of the production roles associated with these content forms; directors, producers, reporters, correspondents etc. The book goes on to explain how media businesses have used new technologies and production innovations to reduce costs and increase profits, resulting in dramatic changes to established production practices and roles. By comparing media production across media industries, in the UK and US, and illustrating the links between economic, sociopolitical and cultural influences on production, Understanding Media Production opens up a constructive debate between media practitioners and theorists about key questions of creativity and innovation in production.

Everything's Trash, But It's Okay (Paperback): Phoebe Robinson Everything's Trash, But It's Okay (Paperback)
Phoebe Robinson
R280 R229 Discovery Miles 2 290 Save R51 (18%) Ships in 5 - 10 working days

New York Times bestselling author and star of 2 Dope Queens Phoebe Robinson is back with a new, hilarious, and timely essay collection on gender, race, dating, and the dumpster fire that is our world. Wouldn't it be great if life came with instructions? Of course, but like access to Michael B. Jordan's house, none of us are getting any. Thankfully, Phoebe Robinson is ready to share everything she has experienced to prove that if you can laugh at her topsy-turvy life, you can laugh at your own. Written in her trademark unfiltered and witty style, Robinson's latest collection is a call to arms. Outfitted with on-point pop culture references, these essays tackle a wide range of topics: giving feminism a tough-love talk on intersectionality, telling society's beauty standards to kick rocks, and calling foul on our culture's obsession with work. Robinson also gets personal, exploring money problems she's hidden from her parents, how dating is mainly a warmed-over bowl of hot mess, and definitely most important, meeting Bono not once, but twice. She's struggled with being a woman with a political mind and a woman with an ever-changing jeans size. She knows about trash because she sees it every day--and because she's seen roughly one hundred thousand hours of reality TV and zero hours of Schindler's List. With the intimate voice of a new best friend, Everything's Trash, But It's Okay is a candid perspective for a generation that has had the rug pulled out from under it too many times to count.

Reinventing Public Service Television for the Digital Future (Hardcover, New edition): Mary Debrett Reinventing Public Service Television for the Digital Future (Hardcover, New edition)
Mary Debrett
R1,089 Discovery Miles 10 890 Ships in 12 - 17 working days

Since the 1980s there has been much speculation about the demise of public service television, initially because of the advent of cable and satellite television and the variety of entertainment channels they offer. While the proliferation of global niche media might seem to accelerate the demise of public television, in reality, public broadcasters are undergoing a reinvention. "Reinventing Public Service Television for the Digital Future" draws on fifty interviews with media industry and academic specialists from four countries to discuss on how public service broadcasting institutions are responding to the changes in digital media. This seminal work offers superior insights into the constraints and possibilities of the public service system and its prospects for survival in the age of on-demand media.

Technology, Television, and Competition - The Politics of Digital TV (Hardcover, New): Jeffrey A Hart Technology, Television, and Competition - The Politics of Digital TV (Hardcover, New)
Jeffrey A Hart
R2,524 Discovery Miles 25 240 Ships in 12 - 17 working days

The advanced industrial countries considered replacing the existing analog television infrastructure with a new digital one in the late 1980s and 1990s. Jeffrey Hart's study demonstrates how nationalism and regionalism combined with conflicting ideas over technology to produce three different and incompatible DTV standards in the U.S., Japan and Europe. The outcome has led to missed opportunities in developing new technologies. Hart's work contributes to our understanding of relations between business and government, and of competition between the world's great economic powers.

TV Formats Worldwide - Localizing Global Programs (Paperback): Albert Moran TV Formats Worldwide - Localizing Global Programs (Paperback)
Albert Moran
R901 Discovery Miles 9 010 Ships in 12 - 17 working days

Beginning around 2003, the growth of interest in the genre of reality shows has dominated the field of television studies. However, concentrating on this genre has tended to sideline the even more significant emergence of the program format as a central mode of business and culture in the new television landscape. "TV Formats Worldwide "redresses this balance and heralds the emergence of an important, exciting, and challenging area of television studies. Topics explored include reality TV, makeover programs, sitcoms, talent shows, and fiction serials, as well as broadcaster management policies, production decision chains, and audience participation processes. This seminal work will be of considerable interest to media scholars worldwide.

New Flows in Global TV (Paperback): Albert Moran New Flows in Global TV (Paperback)
Albert Moran
R877 Discovery Miles 8 770 Ships in 12 - 17 working days

"New Flows in Global TV "provides a pioneering investigation into television distribution worldwide and the global trade in television program formats. Topics include explorations of how shows like "Who Wants to Be a Millionaire? "and "Big Brother "are reformatted for audiences in diverse markets such as Argentina, South Africa, the Middle East, and China; the international circulation of "Dallas" in the 1980s; and Australian and United Kingdom programming exports in the last decade. Moran argues that distribution is the crucial link in a chain that dictates the consumption and purchase of television content. Consequently, "New Flows in Global TV" will be a key text for scholars of global media, providing comprehensive insight into the cultural, social and economic exchanges underlying media programming.

Splashed! - A Life from Print to Panorama (Paperback): Tom Mangold Splashed! - A Life from Print to Panorama (Paperback)
Tom Mangold 1
R399 R324 Discovery Miles 3 240 Save R75 (19%) Ships in 12 - 17 working days

Tom Mangold is known to millions as the face of BBC TV's flagship current affairs programme Panorama and as its longest-serving reporter. Splashed! is the 'antidote to the conventional journalist's autobiography' - a compelling, hilarious and raucous revelation of the events that marked an extraordinary life in journalism.Mangold describes his National Service in Germany, where he worked part-time as a smuggler, through his years in the 1950s on Fleet Street's most ruthless newspapers, a time when chequebook journalism ruled and shamelessness was a major skill. Recruited by the BBC, he spent forty years as a broadcaster, developing a reputation for war reporting and major investigations.From world exclusives with fallen women in the red-top days to chaotic interviews with Presidents, Splashed! offers a rare glimpse of the personal triumphs and disasters of a life in reporting, together with fascinating revelations about the stories that made the headlines on Mangold's remarkable journey from print to Panorama.

Digital Signage Broadcasting - Broadcasting, Content Management, and Distribution Techniques (Paperback): Lars-Ingemar Lundstrom Digital Signage Broadcasting - Broadcasting, Content Management, and Distribution Techniques (Paperback)
Lars-Ingemar Lundstrom
R2,479 Discovery Miles 24 790 Ships in 12 - 17 working days

Digital Signage Broadcasting is a perfect introduction to this new world of opportunities for media professionals in all areas. Whether you are in engineering, IT, advertising, or management, you will gain knowledge on the operations of digital signage systems, content gathering, customer billing, and much more on this new exciting media.
This book includes coverage of basic elements, examples of advanced digital signage applications, as well as traffic capacity calculations that may be guidance when choosing means of distribution as physical media, broadband or satellite. Digital Signage Broadcasting helps you discover the fascinating possibilities of this new convergence medium with hundreds of author-created color 3D illustrated graphics and real-life photographs showing the capability and future of digital signage.
* Complete with full-color illustrations and real-world examples
* Covers technology, operations, content, and more
* Global insights and perspective for worldwide implementation

Switching to Digital Television - UK Public Policy and the Market (Paperback): Michael Starks Switching to Digital Television - UK Public Policy and the Market (Paperback)
Michael Starks
R886 Discovery Miles 8 860 Ships in 12 - 17 working days

Between 2008 and 2012 the UK plans to turn off its conventional analogue terrestrial television and switch fully to digital TV. This is part of a trend across all the technologically advanced nations of the world. The city of Berlin led the way in 2003. The Netherlands became the first country to switch fully in 2006. Digital television was launched in the UK in 1998. Its growth has been dramatic and by no means smooth. The decision to switch fully is, at its heart, a political one: governments and regulators manage terrestrial spectrum and are ultimately responsible for switchover policy. Switching off the conventional analogue television signals to which consumers (and voters) have been accustomed for most of their lives poses a tricky political challenge. It cannot be accomplished by government diktat. Switching to Digital Television shows how, for success, public policy needs to work in conjunction with both competitive market forces and with organised broadcasting industry collaboration. Switching to Digital Television is an authoritative study of the policy of digital switchover. It is based primarily on UK experience but includes comparative studies spanning the United States, Japan and the leading countries of western Europe.

Breaking In - Tales from the Screenwriting Trenches (Hardcover): Lee Jessup Breaking In - Tales from the Screenwriting Trenches (Hardcover)
Lee Jessup
R5,225 Discovery Miles 52 250 Ships in 10 - 15 working days

Breaking In: Tales from the Screenwriting Trenches is a no-nonsense, boots-on-the-ground exploration of how writers REALLY go from emerging to professional in today's highly saturated and competitive screenwriting space. With a focus on writers who have gotten representation and broken into the TV or feature film space after the critical 2008 WGA strike and financial market collapse, the reader will learn from tangible examples of how success was achieved via hard work and specific methodology. This book includes interviews from writers who wrote major studio releases (The Boy Next Door), staffed on television shows (American Crime, NCIS New Orleans, Sleepy Hollow), sold specs and television shows, placed in competitions, and were accepted to prestigious network and studio writing programs. These interviews are presented as Screenwriter Spotlights throughout the book and are supported by insight from top-selling agents and managers (including those who have sold scripts and pilots, had their writers named to prestigious lists such as The Black List and The Hit List) as well as working industry executives. Together, these anecdotes, learnings and perceptions, tied in with the author's extensive experience in and knowledge of the industry, will inform the reader about how the industry REALLY works, what it expects from both working and emerging writers, as well as what next steps the writer should engage in, in order to move their screenwriting career forward.

Managing Television News - A Handbook for Ethical and Effective Producing (Paperback): B. William Silcock, Don Heider, Mary T.... Managing Television News - A Handbook for Ethical and Effective Producing (Paperback)
B. William Silcock, Don Heider, Mary T. Rogus
R1,718 Discovery Miles 17 180 Ships in 12 - 17 working days

Managing Television News provides a practical introduction to the television news producer, one of the most significant and influential roles in a newscast. Recognizing the need for formal training in this key role, authors B. William Silcock, Don Heider, and Mary T. Rogus have combined their expertise and experience to shape this essential resource on the responsibilities, demands, and rewards of the news producer position. Their book provides a strategic approach to producing newscasts and serves as an in-depth guide to creating quality, audience-friendly newscasts working within the realistic limitations of most newsrooms. It helps the student and the professional producer sort through the various deadline-driven challenges of creating a 30-minute newscast. Filled with real-world examples and advice from news directors, producers, and anchors currently in the business, and photographs illustrating the varied perspectives in the position, Managing Television News provides critical skill sets to help resolve ethical dilemmas, as well as keen and fresh insights on how to win the ratings without compromising news quality. Career concerns are also addressed. This resource is a pioneering book for the professional television newsroom and the individual reader interested in starting or expanding a producing career. It is an excellent text for the college classroom, as its structure fits neatly into a semester schedule, and it is a must-have resource for both seasoned and novice producers, as well as students in broadcast news.

Television Criticism (Paperback, 3rd Revised edition): Victoria J. O'Donnell Television Criticism (Paperback, 3rd Revised edition)
Victoria J. O'Donnell
R2,647 Discovery Miles 26 470 Ships in 10 - 15 working days

Television Criticism, Third Edition by Victoria O'Donnell provides a foundational approach to the nature of television criticism. Rhetorical studies, cultural studies, representation, narrative theories, and postmodernism are established for greater understanding and appreciation of the critical perspectives on television. Illustrated with contemporary examples, this updated Third Edition includes a new, extensive sample critical analysis of The Big Bang Theory and reflects recent changes in the ways television is viewed across multiple devices and the impact of the Internet on television.

The Aesthetics of Nostalgia TV - Production Design and the Boomer Era (Hardcover): Alex Bevan The Aesthetics of Nostalgia TV - Production Design and the Boomer Era (Hardcover)
Alex Bevan
R4,135 Discovery Miles 41 350 Ships in 12 - 17 working days

The Aesthetics of Nostalgia TV explores the aesthetic politics of nostalgia for 1950s and 60s America on contemporary television. Specifically, it looks at how nostalgic TV production design shapes and is shaped by larger historical discourses on gender and technological change, and America's perceived decline as a global power. Alex Bevan argues that the aesthetics of nostalgic TV tell stories of their own about historical decline and progress, and the place of the baby boomer television suburb in American national memory. She contests theories on nostalgia that see it as stagnating, regressive, or a reversion to outdated gender and racial politics, and the technophobic longing for a bygone era; and, instead, argues nostalgia is an important form of historical memory and vehicle for negotiating periods of historical transition. The book addresses how and why the shows construct the boomer era as a placeholder for gender, racial, technological, and declensionist discourses of the present. The book uses Mad Men (AMC, 2007-2015), Ugly Betty (ABC, 2006-2010), Desperate Housewives (ABC, 2004-2012), and film remakes of 1950s and 60s family sitcoms as primary case studies.

Crime and Local Television News - Dramatic, Breaking, and Live From the Scene (Hardcover): Jeremy H. Lipschultz, Michael L Hilt Crime and Local Television News - Dramatic, Breaking, and Live From the Scene (Hardcover)
Jeremy H. Lipschultz, Michael L Hilt
R4,684 Discovery Miles 46 840 Ships in 10 - 15 working days

This volume offers an analysis of crime coverage on local television, exploring the nature of local television news and the ongoing appeal of crime stories. Drawing on the perspectives of media studies, psychology, sociology, and criminology, authors Jeremy H. Lipschultz and Michael L. Hilt focus on live local television coverage of crime and examine its irresistibility to viewers and its impact on society's perceptions of itself. They place local television news in its theoretical and historical contexts, and consider it through the lens of legal, ethical, racial, aging, and technological concerns.
In its comprehensive examination of how local television newsrooms around the country address coverage of crime, this compelling work discusses such controversial issues as the use of crime coverage to build ratings, and considers new models for reform of local TV newscasts. The volume includes national survey data from news managers and content analyses from late night newscasts in a range of markets, and integrates the theory and practice of local television news into the discussion. Lipschultz and Hilt also project the future of local television news and predict the impact of social and technological changes on news.
As a provocative look at the factors and forces shaping local news and crime coverage, "Crime and Local Television News" makes an important contribution to the discussions taking place in broadcast journalism, mass communication, media and society, and theory and research courses. It will also interest all who consider the impact of local news content and coverage.

Television Goes Digital (Hardcover, 2009 ed.): Darcy Gerbarg Television Goes Digital (Hardcover, 2009 ed.)
Darcy Gerbarg
R2,949 Discovery Miles 29 490 Ships in 10 - 15 working days

Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century. Today's digital technology is enabling a myriad of new entertainment possibilities. From jumbotrons in cyberspace to multi-dimensional viewing experiences, digital technology is changing television. Consequently, new advertising metrics that reflect the new viewer habits are emerging. The ability to capture a viewer's interactions changes the advertising proposition. Telephone and wireless companies are challenging the traditional mass media providers - broadcasters, cable and satellite companies - and they're all finding ways to deliver TV programming, video content and Internet offerings to large and small screens in the home and on the go.

This volume showcases insights from industry insiders and researchers from a variety of disciplines. It explores the economic, cultural, technical, and policy implications of digital television, addressing such questions as: How will content be monetized in the future? What programming opportunities become possible with the advent of going digital? Will content still be king or will the conduits gain the upper hand? This book analyzes the digital television evolution: its impacts on the economics of the TV industry, its significance for content creation from Hollywood blockbusters to You Tube, the changing role of the consumer, and what's coming next to a theatre near you.

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