Originally published in 1985, this book surveys developments in cable television in the major industrialised countries with chapters specifically authored on each area. It looks at the technology, its potential, and how far it had been implemented, considering the reaction of governments, existing broadcasting corporations and licensing authorities. Going on to assess future trends, a discussion of the likely effects of cable on communications, society and economy is an enlightening read now.

In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace.

This bibliography lists more than 700 articles, books, dissertations, and theses on the participation of African American women in the television industry. Includes materials on specific television personalities and programs, and black women's involvement as producers, news anchors, and editorial directors (among other topics). Also provides an extensive essay on the history of black women in television since 1939, and includes photographs of prominent African American television personalities. The appendices list African American women as Emmy, NAACP Image, and Los Angeles Black Media Coalition Technical Achievement award winners and nominees, and black women in starring and co-starring television roles. Indexing of the text covers authors, subjects, programs, films, and stations. Originally published in 1990.

Radio's Digital Dilemma is the first comprehensive analysis of the United States' digital radio transition, chronicling the technological and policy development of the HD Radio broadcast standard. A story laced with anxiety, ignorance, and hubris, the evolution of HD Radio pitted the nation's largest commercial and public broadcasters against the rest of the radio industry and the listening public in a pitched battle over defining the digital future of the medium. The Federal Communications Commission has elected to put its faith in "marketplace forces" to govern radio's digital transition, but this has not been a winning strategy: a dozen years from its rollout, the state of HD Radio is one of dangerous malaise, especially as newer digital audio distribution technologies fundamentally redefine the public identity of "radio" itself. Ultimately, Radio's Digital Dilemma is a cautionary tale about the overarching influence of economics on contemporary media policymaking, to the detriment of notions such as public ownership and access to the airwaves-and a call for media scholars and reformers to engage in the continuing struggle of radio's digital transition in hopes of reclaiming these important principles.

Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien Ang asks why we understand so little about its nature, and argues that our ignorance arises directly out of the biases inherent in prevailing official knowledge about it. She sets out to deconstruct the assumptions of this official knowledge by exploring the territory where it is mainly produced - the television institutions. Ang draws on Foucault's theory of power/knowledge to scrutinize television's desperate search for the audience, and to identify differences and similarities in the approaches of American commercial television and European public service television to their audiences. She looks carefully at recent developments in the field of ratings research, in particular the controversial introduction of the `people meter' as an instrument for measuring the television audience. By defining the limits and limitations of these institutional procedures of knowledge production, Ien Ang opens up new avenues for understanding television audiences. Her ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject, engaging with television in a variety of cultural and creative ways.

TV Outside the Box: Trailblazing in the Digital Television Revolution explores the new and exploding universe of on-demand, OTT (Over the Top) networks: Netflix, Amazon, Hulu, Crackle, CW Seed, Vimeo, AwesomenessTV, and many more. Featuring in-depth conversations with game-changing content creators, industry mavericks, and leading cultural influencers, TV Outside the Box is essential reading for anyone interested in the dynamics of a global media revolution - while it's happening. Readers will discover: How the new "disruptors" of traditional television models are shaping the future of the television and feature film business. You'll hear directly from the visionaries behind it all - from concept genesis to predictions for the future of streaming platforms; their strategies for acquisitions and development of new original content; and how the revolution is providing unprecedented opportunities for both established and emerging talent. What's different about storytelling for the progressive, risk-taking networks who are delivering provocative, groundbreaking, binge-worthy content, without the restraints of the traditional, advertiser-supported programming model. Through interviews with the showrunners, content creators, and producers of dozens of trailblazing series - including Orange Is the New Black, House of Cards, Transparent, and many more - you'll learn how and why the best and the brightest TV content creators and filmmakers are defining the new digital entertainment age - and how you can, too.

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

During the first fifty years of the twentieth century, ham radio went from being an experiment to virtually an art form. Because of the few government restrictions and the low monetary investment required, the concept of ham radio appealed to various people. More than just a simple hobby, however, ham radio required its operators to understand radio theory, be able to trace a schematic and know how to build a transmitter and receiver with whatever material they might have available. With the advent of World War II and the increased need for cutting-edge communications, the United States government drew upon the considerable knowledge and skill of these amateur ham radio operators, validating the fact that ham radio was here to stay. This book explores the history of ham radio operators, emphasizing their social history and their many contributions to the technological development of worldwide communications. It traces the concept of relays, including the American Radio Relay League, from contacts as close as 25 miles apart to operators anywhere in the world. The book highlights the part played by ham radio in many of the headlined events of the half century, especially exploration and aviation ""firsts"". The ways in which these primarily amateur operators assisted in times of disaster including such events as the sinking of the Titanic and the 1937 Ohio River flood, are also examined.

First published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.

"The editor freely admits the book is a snapshot, a 'spread of impressions', but the range of approaches and insights are its strength . . . these rich, varied and reflective, if not obviously connected, articles add to fascinating discussion of how we listen, what we got out of it and just what it is that makes radio, radio." - The Radio Journal Since the rise of television, much radio consists of 'capsule' news and music formats which are heard as background to other activities. However the medium offers a great deal more. This collection of essays shows how in North America, the United Kingdom, Europe, Australia and the South Pacific, radio continues to provide distinctive forms of content for the individual listener, yet also enables ethnic and cultural groups to maintain their sense of identity. Ranging from radio among the primordial communities to digital broadcasting and the internet, these essays suggest that the benefits and gratifications which radio confers remain unique and irreplaceable in this multi-media age. Andrew Crisell is Professor of Broadcasting Studies at the University of Sunderland. He is the author of Understanding Radio (2nd edition 1994) and An Introductory History of British Broadcasting (2nd edition 2002).

The story of British radio begins long before the birth of the British Broadcasting Company (BBC) in 1922. This book aims to tell this story through its component parts: the makers, the programs, and the policies that together shaped the development of a system of broadcasting, grounded initially in a public service ethic, and subsequently struggling toward an, at times, uneasy balance of public and commercial radio. The last ten years of UK radio history have contained more drama, change and development than in all its previous history. This second edition of Historical Dictionary of British Radio covers its history through a chronology, an introductory essay, and an extensive bibliography. The dictionary section has over 800 cross-referenced entries on issues, characters, movements and policies that have shaped radio in the United Kingdom. This book is an excellent access point for students, researchers, and anyone wanting to know more about British Radio.

Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family's parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television's role in the expansion of a brand-centric U.S. culture.

You can present to camera, speak to time, read autocue, conduct an interview, write and memorise scripts; you have a showreel, headshots and a CV but what next? How do you decide which genre to go for, market yourself and establish your career?" The TV Presenter s Career Handbook" is full of information and advice on how to capitalise on your presenter training and contains up-to-date lists of resources to help you seek work, market yourself effectively, and increase your employability. Contents include raising your profile, what kinds of companies to aim for and how to contact them, what to do with your programme idea, video and radio skills, creating your own TV channel, tips from agents, specialist genres such as News, Sports, Technology, Children s and Shopping channels, breaking into the US, and more

Features interviews and case studies with over 80 experts so you can learn from those who have been there first, including:

Maxine Mawhinney and Julian Worricker BBC News anchors, Jon Bentley and Jason Bradbury presenters The Gadget Show, Melvin Odoom KISS FM, Gemma Hunt presenter Swashbuckle, Matt Lorenzo presenter Premier League, Tony Tobin chef/presenter Ready Steady Cook and Saturday Kitchen, Alison Keenan and Marie-Francoise Wolff presenters QVC, Maggie Philbin and Jem Stansfield presenters Bang Goes the Theory, Kate Russell presenter BBC Click, Sarah Jane Cass Senior Talent Agent Somethin Else Talent, Emma Barnett award-winning radio presenter, David McClelland Technology presenter Rip Off Britain, Louise Houghton and Tina Edwards presenters London Live, Fran Scott presenter Absolute Genius with Dick and Dom, and Claire Richmond founder findatvexpert.com"

At last, a collection in one volume informing the citizenry about a phenomenon that has existed for nearly a quarter century: community television represents our single source for media access in the United States. With more than 2,000 community groups providing some 15,000 hours of original programming each week--more than the annual output of ABC, CBS, and NBC combined--Community Television compares and contrasts broadcasting and grassroots cablecasting in the form of public, educational, and government (PEG) access. Fuller describes community television in terms of its history, its technical characteristics, and its legal, economic, political, and social concerns, highlighting the work of more than 150 related organizations and local television efforts from 100 cities and towns. She analyzes how competing exigencies and emerging communication technologies might threaten access in the future. Students, scholars, and professionals in television, communications, and public policy will find this reference a definitive one.

This study traces the evolution of the various categories of factual entertainment programmes which have come to dominate our screens over the last decade. The book focuses on issues such as the changes in the braodcasting environment which have given rise to such programmes, the relationshp they have to other popular TV genres and the huge appeal that shows such as Big Brother have for contemporary audiences. The book also seeks to measure the cultural significance of these new formats. Do they reflet a more general cultural malaise or should we measure their popularity more in terms of the changing expectations which modern audiences bring to TV entertainment? factual/documentary formats and assesses the institutional factors which have promoted their growth. Later chapters focuse on the inexorable rise of the docu-soap and reality game-docs. lucid, accessible style, exploring an important phenomenon in recent broadcasting history. It should be of relevance to all television and media studies students, both at undergraduate and sixth-form level.

This is an authoritative dictionary, with a distinguished editorial board representing all facets of communications and broadcasting. A solid purchase for public, academic, or special libraries serving media programs. "Choice"

This revised and expanded third edition of Diamant's now-classic "The Broadcast Communications Dictionary" contains almost three times as many entries as the original volume, providing both beginning and experienced communications personnel with an invaluable lexicographical tool. Hailed as highly recommended by "Millimeter" and a must by "Television/Radio Age," "The Broadcast Communications Dictionary" is a unique guide to the technical, slang, and commonly-used words that broadcast communicators and engineers use in English-speaking countries everywhere. Here--completely cross-referenced to British terminology--are more than 5,000 terms currently in use in all areas of radio and television programing and production; network and station operations; broadcast equipment and engineering; audio and video tape recording; performing talent; agency and client advertising procedures; media usage; research; defense, government, trade, and allied groups.

Among the entries new to the third edition are several hundred items generated by the development of computerization and satellite technology and a host of fresh definitions spawned by the accelerating expansion of cable television. As in previous editions, all entries are in alphabetical order. Extensive cross-referencing offers additional information where appropriate. A brief up-to-date bibliography lists more detailed technical reference works in individual fields. Logically organized, easy to use, and now extensively revised and expanded, "The Broadcast Communications Dictionary" underlines the complex interrelationships among all spheres of contemporary communications activity. It will be an indispensable resource for broadcasting and communications students, as well as for those employed in production and broadcasting facilities nationwide.

Radio's Digital Dilemma is the first comprehensive analysis of the United States' digital radio transition, chronicling the technological and policy development of the HD Radio broadcast standard. A story laced with anxiety, ignorance, and hubris, the evolution of HD Radio pitted the nation's largest commercial and public broadcasters against the rest of the radio industry and the listening public in a pitched battle over defining the digital future of the medium. The Federal Communications Commission has elected to put its faith in "marketplace forces" to govern radio's digital transition, but this has not been a winning strategy: a dozen years from its rollout, the state of HD Radio is one of dangerous malaise, especially as newer digital audio distribution technologies fundamentally redefine the public identity of "radio" itself. Ultimately, Radio's Digital Dilemma is a cautionary tale about the overarching influence of economics on contemporary media policymaking, to the detriment of notions such as public ownership and access to the airwaves-and a call for media scholars and reformers to engage in the continuing struggle of radio's digital transition in hopes of reclaiming these important principles.

"Computers in Broadcast and Cable Newsrooms: Using Technology in Television News Production" takes readers through the use of computers and software in the broadcast/cable newsroom environment. Author Phillip O. Keirstead began writing about television news technology decades ago in an effort to help television news managers cope with technological change. In this text, he demonstrates the myriad ways in which today's journalism is tied to technology, and he shows how television news journalists rely on varied and complex technologies to produce timely, interesting, and informative broadcasts. Using a hands-on, practical approach to cover the role computers play in various parts of the newsroom, the volume will be of great practical value to undergraduate and graduate students in advanced broadcast/news television courses.

Spanning several years of research, this book compares and contrasts how public and commercial TV stations present foreign, domestic, and hybrid news from a number of different countries. It examines what viewers of television news think about foreign news, their interest in it, and what sense they make of it. The book also assesses what the gatekeepers of foreign news - journalists, producers, and editors - think about what they produce, and about their viewers. This book shows that while globalization is a dominant force in society, and though news can be instantaneously broadcast internationally, there is relatively little commonality throughout the world in the depiction of events occurring in other countries. Thus, contrary to McLuhan's famous but untested notion of the "global village", television news in the countries discussed in this book actually presents more variability than similarity. The research gathered here is based on a quantitative content analysis of over 17,000 news items and analysis of over 10,000 survey respondents. Seventeen countries are included in this research, offering a rich comparative perspective on the topic.

Once the major Hollywood studios got over their loathing of television as an entertainment medium, they moved quickly to dominate both domestic and international programming. In the United States, the eight major studios controlled an overwhelming majority of all programming by the early 1950s. Their efforts in foreign markets were not quite so successful, but by the 1990s US distributors controlled about 75 percent of the international television trade. Hollywood's efforts in television were often thwarted by governments that recognised the airwaves as a public resource and intervened in varying degrees to keep the studios' programming off the air in their countries. Still the US industry found various ways to provide American fare to foreign viewers. Even into the 1980s, for example, some Hollywood shows could be bought by foreign broadcasters for fees as low as $25 per segment. Despite these efforts the American studios have never been able to completely dominate foreign airwaves: Viewers usually prefer their own, domestic fare to that offered by Hollywood. This history fully documents the US television industry's efforts in foreign markets and how it continues to look for new markets.

The Global News Challenge tackles one of the timeliest topics in mass communication today-the challenges facing international broadcasters with universal branding strategies in developing countries. In these heavily government-controlled media environments with a scarcity of reliable information, international news providers traditionally had an influential position. With the ongoing media liberalization, however, commercial domestic providers have gained in strength to become strong competitors. Additionally, in a number of countries, pan-Arab broadcasting enterprises have widened their reach, contributing to the growing competition for traditional international providers such as the BBC or France 24. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia. It is unique in providing a theoretical framework by which to analyze demand and usage of and trust in news from international broadcasters across the whole population, not just opinion leaders. It outlines the strategic options for international broadcasters in these evolving market contexts.

The anti-Communist hysteria that began in the 1930s was further empowered in 1938 when the House of Representatives established the House Committee on UnAmerican Activities. Soon thereafter, the creation of the blacklist in the late 1940s brought the Hollywood film and television community into the fold. Provocatively capturing the controversy and sentiments surrounding this period of political imbalance, Actors on Red Alert explores the repercussions of the blacklist through career interviews with five prominent actors and actresses.

In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior.

The importance of contemporary television broadcasting for the shaping and development of national cultures and identities is increasingly evident. Television as the privileged medium for the dissemination of information and for mass entertainment has irreversibly altered the manner in which nations perceive themselves and each other. This volume explores the multiple and complex ways in which audiovisual developments in two important European states have impacted on the life styles and attitudes of the population at large and its governing elites. This is the first study that is devoted to the highly significant roles played by France and Britain in the formulation of European audiovisual policy and that provides a truly comparative analysis of the contemporary audiovisual scene in the two countries. It consists of four complementary sections: an overview of the audiovisual landscapes in Britain and France; an analysis of television programming; an account of the new cable and satellite media, and an assessment of European audiovisual integration. Overall, this volume offers a constructive contribution to the continuing debate on national and European broadcasting.

Network radio from 1932 to 1953 was commercial broadcasting at its highest level: a high-stakes competition embracing technology, industry, government and advertising, ruled by dollars and dictated by ratings. This comprehensive almanac provides a fascinating account of broadcasting's most colorful era, when four nationwide networks dominated American media as no concerted communications force ever had. Early chapters chronicle the development of the broadcasting, advertising and entertainment industries, with an explanation of the ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily program ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats.