Examining anew the notions of media imperialism and globalization of media, this book disrupts the generalised consensus in media scholarship that globalization of media has put an end to media imperialism. One elemental aspect of media imperialism is the structural dependency of television systems in the global South on the imperial North. Taking India and Pakistan as its case studies, this book views globalization of media as the unleashing of processes that have translated into the liberalization of air waves and privatization of television systems whereby commercialization of television is privileged over public interest television. Additionally, it argues that the globalization of media has contributed to corruption, tabloidization, and marginalization of subaltern classes in the Indian and Pakistani media.

The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause for a "word" from him. He "makes possible" concerts and public affairs broadcasts. His "underwriting grants" brings the viewer music festivals and classic films. Interviews with visiting statesmen are interrupted for him, to continue "in a moment."
Sponsorship is basic to American television. Even noncommercial television looks to it for survival. A vast industry has grown up around the needs and wishes of sponsors. Television's program formulas, business practices, and ratings have all evolved in ways to satisfy sponsor requirements. Indeed, he has become a potentate of our time.
"The Sponsor" is divided into three parts. In "Rise," Barnouw sketches the rise of the sponsor, in both radio and television, to his present state of eminence. In "Domain," the sponsor's pervasive impact on television programming is examined, with an emphasis on network television, the primary arena of the industry. And in "Prospect," Barnouw assesses what such dominance has meant for American society, mores, and institutions--and what it may mean for our future. This is a gripping volume about power, how it not only influences programming itself, but how it defines for the average person what is good, great, and desirable.
"I haven't read a more stimulating and enlightening book about television. My mind still burns under its influence."--Bill Moyers
" "The Sponsor"] is the most incisive and well-written study to date of the economic structure and ideological impact of modern broadcasting."--"The Nation"
"The best critique of television since Newton Minow's wasteland' blast of the early 1960s."--"Library Journal"
Erik Barnouw (1908-2001) was professor of dramatic arts at Columbia University, and in 1978 was named chief of the Library of Congress's Motion Picture, Broadcasting and Recorded Sound Division. Among his many books are "Documentary: A History of the Non-Fiction Film" and the award-winning three-volume "History of Broadcasting in the United States."
Deirdre Boyle is core faculty in the Graduate Media Studies Program at New School University. A video historian, media critic, consultant, and psychotherapist, she is the author of "Subject to Change: Guerilla Television Revisited."

This volume explores the trade in television programme formats, which is a crucially important ingredient in the globalization of culture, in Asia. It examines how much traffic there is in programme formats, the principal direction of flow of such traffic, and the economic and cultural significance of this trade for the territories involved and for the region as a whole. It shows how new technology, deregulation, privatization and economic recession have greatly intensified competition between broadcasters in Asia, as in other parts of the world, and discusses how this in turn has multiplied the incidence of television format remakes, with some countries developing dedicated format companies and others becoming net importers and adapters of formats.

"Creating Television" brings television and its creators to life, presenting fascinating in-depth interviews with the creators of American TV. Having interviewed more than 100 television professionals over the course of his 15 years of research, Professor Robert Kubey presents here the 40 conversations that provide the most illuminating insights about the industry and the people working in it. These interviews bring television's creators to life, revealing their backgrounds, work, and thoughts about the audience and the television programs they create. Each interview tells a compelling tale of an individual's struggles and successes within a complex collaborative and highly commercial medium, offering readers rare insights on the human component in television's development.
Featured in this volume are actors, agents, writers, directors, producers, and executives, representing television's earliest days through to the present day. Spanning shows from "I Love Lucy" and "The Tonight Show" through to "Seinfeld, The Simpsons," and "The Sopranos," these creators share the stories of how they gained entry to the industry and built their careers, offering readers a rare opportunity to meet, up close, the people involved in creating many of the most famous and successful programs in the medium's history, and linking the creators' personal histories to the television programs they create.
With its unique insights on the people responsible for making television, this volume will be of interest to scholars and researchers in television history, sociology of culture, human creativity, television production, media studies, and mass media ethics. It will also be a popular reader forundergraduate and graduate students in courses addressing television, mass culture, media and society, American Studies, creativity, television history, and media ethics.

"Television in the Antenna Age" is a brief, accessible, and engaging overview of the medium's history and development in the US. Integrating three major concerns--television as an industry, a technology, and an art--the book is a basic primer on the complex, fascinating, and often overlooked story of television and its impact on American life.
Covers the entire history of American television, from its urban, middle-class beginnings in the late 40s, to the contemporary impact of new technologies and consolidated corporate.

Includes interview segments with industry insiders, pictures, and sidebars to illustrate important figures, trends, and events

"Media Diversity: Economics, Ownership, and the FCC" provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and programming get made.
Author Mara Einstein blends her industry experience and academic expertise to examine diversity as a media policy, suggesting that it has been ineffective and is potentially outdated, as study after study has found diversity regulations to be wanting. In addition to reviewing diversity research on the impact of minority ownership, regulation of cable and DBS, duopolies, ownership of multiple networks and cross ownership of media on program content, Einstein considers the financial interest and syndication rules as a case study, due to their profound effects on the structure of the television industry. She also poses questions from an economic perspective on why the FCC regulates structure rather than content. Through the presentation of her research results, she argues persuasively that the consolidation of the media industry does not affect the diversity of entertainment programming, a conclusion with broad ramifications for all media and for future research about media monopolies.
This volume serves as a defining work in its examination of the intersection of regulation and economics with media content. It is appropriate as a supplemental text in courses on communication policy, broadcast economic and media management, broadcast programming, political economyof the mass media, and media criticism at the advanced and graduate level. It is also likely to interest broadcast professionals, media policymakers, communication lawyers, and academics. It is a must-read for all who are interested in the media monopoly debate.

This concise history of the news broadcasting industry will appeal to both students and general readers. Stretching from the "radio days" of the 1920s and 1930s and the early era of television after World War II through to the present, the book shows how commercial interests, regulatory matters, and financial considerations have long shaped the broadcasting business. The network dominance of the 1950s ushered in the new prominence of the "anchorman, " a distinctly American development, and gave birth to the "golden age" of TV broadcasting, which featured hard-hitting news and documentaries, epitomized by the reports by CBS's Edward R. Murrow. Financial pressures and advertising concerns in the 1960s led the networks to veer away from their commitment to serve the public interest, and "tabloid" television -- celebrity, gossip-driven "soft news"-- and news "magazines" became increasingly widespread. In the 1980s, cable news further transformed broadcasting, igniting intense competition for viewers in the media marketplace. Focusing on both national and local news, this stimulating volume examines the evolution of broadcast journalism. It also considers how new electronic technologies will affect news delivery in the 21st century and whether television news can still serve both the public interest and maintain an audience.

This concise history of the news broadcasting industry will appeal to both students and general readers. Stretching from the "radio days" of the 1920s and 1930s and the early era of television after World War II through to the present, the book shows how commercial interests, regulatory matters, and financial considerations have long shaped the broadcasting business. The network dominance of the 1950s ushered in the new prominence of the "anchorman," a distinctly American development, and gave birth to the "golden age" of TV broadcasting, which featured hard-hitting news and documentaries epitomized by the reports by CBS's Edward R. Murrow. Financial pressures and advertising concerns in the 1960s led the networks to veer away from their commitment to serve the public interest, and "tabloid" television - celebrity, gossip-driven "soft news" - and news "magazines" became increasingly widespread. In the 1980s cable news further transformed broadcasting, igniting intense competition for viewers in the media marketplace. Focusing on both national and local news, this stimulating volume examines the evolution of broadcast journalism. It also considers how new electronic technologies will affect news delivery in the 21st century, and whether television news can still both serve the public interest and maintain an audience.

The meteoric rise of "Killer Diller"

Barry Diller has been a major player in the entertainment industry for more than thirty years. Always on the cutting edge, he revolutionized television with such groundbreaking concepts as the movie-of-the-week and the miniseries. He greenlighted the megahits Raiders of the Lost Ark, 48 Hours, and Terms of Endearment. Now, industry insider George Mair takes you behind the scenes for a perceptive, penetrating, and completely captivating look at both the public persona and the private life of a legendary media mogul. Learn the truth about:

• The critical acclaim—and the controversy—behind The Simpsons and Married . . . With Children
• The abortive CBS-QVC merger: what went wrong and why
• Hardball and heartbreak on The Late Show Starring Joan Rivers
• Wheeling and dealing with Hollywood heavyhitters Rupert Murdoch, Sumner Redstone, Marvin Davis, Michael Eisner, and many, many more!

"He taught movie executives to put some passion into their jobs. The business is a better place because of Barry."—the late Dawn Steel studio head and onetime Barry Diller protégé at Paramount

"He really is the brightest of the bunch." —Julia Phillips Academy Award(r)-winning producer bestselling author of You'll Never Eat Lunch in This Town Again

This special issue contains four articles that focus on a number of important Multichannel Video Program Distribution (MVPD) market issues and concerns. The first article strategically groups management theory and clusters analysis to empirically identify a number of different MVPD programmer strategic groups. The second article uses historical Government Accounting Office data set and counts models to empirically examine the factors effecting cable operators' local television station 1989 carriage decisions--a period in which the FCC had no must carry rules in place. The third article utilizes diffusion theory and discriminant analysis to dissect the key factors determining whether consumers become early adopters of digital cable. The fourth article covers the basic economic and technological assumptions underlying cable operators' attempts to use their digital platforms to deliver "on demand" video services.

This volume offers an analysis of crime coverage on local television, exploring the nature of local television news and the ongoing appeal of crime stories. Drawing on the perspectives of media studies, psychology, sociology, and criminology, authors Jeremy H. Lipschultz and Michael L. Hilt focus on live local television coverage of crime and examine its irresistibility to viewers and its impact on society's perceptions of itself. They place local television news in its theoretical and historical contexts, and consider it through the lens of legal, ethical, racial, aging, and technological concerns.
In its comprehensive examination of how local television newsrooms around the country address coverage of crime, this compelling work discusses such controversial issues as the use of crime coverage to build ratings, and considers new models for reform of local TV newscasts. The volume includes national survey data from news managers and content analyses from late night newscasts in a range of markets, and integrates the theory and practice of local television news into the discussion. Lipschultz and Hilt also project the future of local television news and predict the impact of social and technological changes on news.
As a provocative look at the factors and forces shaping local news and crime coverage, "Crime and Local Television News" makes an important contribution to the discussions taking place in broadcast journalism, mass communication, media and society, and theory and research courses. It will also interest all who consider the impact of local news content and coverage.

This volume offers an analysis of crime coverage on local television, exploring the nature of local television news and the ongoing appeal of crime stories. Drawing on the perspectives of media studies, psychology, sociology, and criminology, authors Jeremy H. Lipschultz and Michael L. Hilt focus on live local television coverage of crime and examine its irresistibility to viewers and its impact on society's perceptions of itself. They place local television news in its theoretical and historical contexts, and consider it through the lens of legal, ethical, racial, aging, and technological concerns.
In its comprehensive examination of how local television newsrooms around the country address coverage of crime, this compelling work discusses such controversial issues as the use of crime coverage to build ratings, and considers new models for reform of local TV newscasts. The volume includes national survey data from news managers and content analyses from late night newscasts in a range of markets, and integrates the theory and practice of local television news into the discussion. Lipschultz and Hilt also project the future of local television news and predict the impact of social and technological changes on news.
As a provocative look at the factors and forces shaping local news and crime coverage, "Crime and Local Television News" makes an important contribution to the discussions taking place in broadcast journalism, mass communication, media and society, and theory and research courses. It will also interest all who consider the impact of local news content and coverage.

Turkish Cinema and Television Industry in the Digital Streaming Era addresses three main comprehensions: aesthetic transformation in the Turkish Cinema and television industry, new authors and changing filmmaking ways in the Turkish Cinema's SVOD age, and Turkish originals on national and international SVODs. The book is a collection of contemporary studies and research to explore the current scene in the Turkish Cinema and television industry's ways of production, features of the contents, and structures of the SVOD catalogs. Featuring coverage of a broad range of topics and studies, including production and post-production, independent and arthouse filmmaking, immersive sound, local narratives, digital watching experiences, quality tv, digital auteurism, and participatory culture, the collection of chapters is designed in a specific structure for academics, researchers, scholars, students, and media professionals.

Anyone wanting to set up a low cost web radio station will benefit from the advice and information provided by this book. Not only will you gain technical and practical know-how to enable your station to go live, but also an appreciation of the legal and copyright implications of making radio, potentially for international audiences and in the rapidly evolving environment of the web.
To succeed, your radio content will need to be carefully planned and your station properly promoted. Advice is given on taking advantage of the scalability web radio introduces for building audiences in line with your resources, for scheduled live output and for making programmes available on demand, including music, news, speech radio and audience participation. Case studies from around the world are provided to demonstrate how different radio organisations are applying the new flexibility web radio has to offer in a wide range of situations.

Together with its associated website www.web-radio-book.com, the book also acts as a starting point for locating a range of sources for further advice and lines of research.
Learn how to:
- go live with your own low cost web radio station (either managing the server yourself or using a host service)
- assess the right server set-up to handle the number of simultaneous listeners expected
- get the best sound quality to your listeners
- take account of the range of devices available for receiving web radio
- plan your station, programming and associated website
- identify and reach your audience
- build audience feedback and data into your station's strategy
- tackle the additional legal and ethical dimensions of radio on the web
- source more detailed information
Learn the technology and practice of sending and receiving web radio
Expand your knowledge with the accompanying website giving extra information and useful links
Get professional results with tips on successful programming

The past decade has seen a major structural shift in broadcasting in Southeast Asia, with the development of digital satellite and cable broadcasting. This shift has impacted upon some of the most information-sensitive governments in the world: Singapore, Malaysia and, until recently, Indonesia. Atkins traces this development in five countries, showing that the challenge to authoritarian regimes, anticipated by modern theorists as a result of the globalization of news and information, is not materializing. Instead, a new commercial elite has arisen, Southeast Asia's own mini-moguls, who act as gatekeepers for state interests, as partners to global media companies.

Digital TV Over Broadband: Harvesting Bandwith offers a clear overview of how technological developments are revolutionizing television. It details the recent shift in focus from HDTV to a more broadly defined DTV and to the increasing importance of webcasting for interactive television. Digital Television examines the recent industry toward a combination of digital services, including the use of the new bandwidth for additional channels of programming, as well as some high definition television. The book discusses the increasingly rapid convergence of telecommunications, television and computers and the important role of the web in the future of interactive programming. This new edition not only covers the new technology, but also demonstrates practical uses of the technology in business models.

'This book is a celebration of our contribution as women to radio and a clarion call for its powerful voice to be shared equally between women and men.' - Jenni Murray, Presenter, Woman's Hour, Radio 4

'An invaluable resource for courses through schools, FE, to HE and even postgraduate training modules or diplomas' - Gill Branston, in the picture

The fourth edition of the BKSTS dictionary provides clear and concise explanations of the terminology and acronyms encountered in the broadcasting and moving image industries.

Convergence of these industries means that those practising within them are increasingly faced with unfamiliar terminology. Martin Uren has reflected this change in his extended choice of industry terms, acronyms and colloquialisms. He provides:
- Over 3300 definitions covering film, television, sound and multimedia technologies, together with technical terms from the computing, networks and telecommunications industries.
- Nearly 700 acronyms in a quick look-up section.
- 26 Appendices of useful technical information across a range of topics.
Whether you are an experienced professional or a new industry entrant, you will find this dictionary an essential reference for every-day and specialist jargon.
Martin Uren is a broadcast training consultant and member of the Education and Training Committee and the Television Committee of the BKSTS. He is also a member of the SMPTE and the RTS.
BKSTS, The Moving Image Society, represents the interests of those who are creatively and technologically involved in the business of providing moving images in all areas of the media.
Appendices group related for easy access
Includes illlustrations for extra clarification
Acronyms defined AND explained for easy understanding

'This book is a celebration of our contribution as women to radio and a clarion call for its powerful voice to be shared equally between women and men.' - Jenni Murray, Presenter, Woman's Hour, Radio 4

'An invaluable resource for courses through schools, FE, to HE and even postgraduate training modules or diplomas' - Gill Branston, in the picture

Often overlooked in the history of broadcast television, The CW became a top-rated cable network in primetime during the mid-2000s, at a moment when many critics predicted the death of the medium. Launched as a joint venture and successor to The WB and UPN, The CW focused programming on an 18 to 34-year-old, predominantly female audience and soon won over viewers with shows like Gossip Girl, Jane the Virgin and the DC Arrowverse franchise. Nimbly adapting to the streaming services era, the network has strengthened new series development and its innovative distribution system. This collection of new essays examines The CW's business model, marketing strategies and most popular series.

Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts.

Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source.
You will:
Discover trends in digital TV technology
Gain knowledge about the international marketplace
See an analysis of the financial models
Understand the importance of partnerships
Find out the key drivers for change
Gain an insight into emerging technologies in the future
Gain from the research of a key industry consultant, a complete factual understanding of the digital television industry worldwide in one readable source
See the facts in context, from the key drivers for change through to future applications
Get up to speed quickly on emerging technologies and complex markets

Religious programming has been on the airwaves since broadcasting began, but today it is one of the fastest growing categories in radio. This book examines the progression of Christian radio from its beginnings on tiny local stations (like WCAL from St. Olaf's College in Minnesota) to its presence on network and satellite radio of today. The author notes the factors that brought Christian music into the mainstream and discusses how network policies and regulations affected the development of Christian radio. Also considered are the changing demographics that have contributed to the success of Christian broadcasting. Major Christian networks and their evangelical missions are discussed, along with such programs A Money Minute, Life on the Edge and Focus on the Family, which offer practical topical advice for today's Christian. The final chapter considers the future of Christian radio.

Television is the most pervasive mass medium of the industrialised world. It is blamed for creating alienation and violence in society, yet at the same time regarded as trivial and unworthy of serious attention. It is the main purveyor of global popular culture, yet also intensely local. The Australian TV Book paints the big picture of the small screen in Australia. It examines industry dynamics in a rapidly changing environment, the impact of new technology, recent changes in programming, and the ways in which the television industry targets its audiences. The authors highlight what is distinctive about television in Australia, and how it is affected by international developments. This book is essential reading for anyone who wants to understand Australian television today.Stuart Cunningham is Professor of Media and Journalism at Queensland University of Technology. Graeme Turner is director of the Centre for Critical and Cultural Studies at the University of Queensland. They are editors of the leading textbook The Media in Australia and authors of many other works on the media.

Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study.
"Research in Media Promotion" serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.

TV Technical Operations is an introduction for new entrants to the broadcast industry and is designed to prepare them for working in mainstream television by discussing essential techniques, technologies and work attitudes.

The author explores:
* the need to develop a professional approach
* the occupational skills needed to meet deadlines, work under pressure and within budget
* the importance of understanding the potential of broadcast equipment in program making
* the need to keep up to date with the technique and technology
* the responsibility to ensure continuity of experience and training in all craft skills that technical operators are required to work with
* the need to maintain a critical appraisal of what and who influences working practices and how these influences affect production and viewers
* an introduction to the basic skills needed to work as a multi-skilling technical operator in television
* an introduction to broadcast equipment in general production use
Peter Ward is a freelance cameraman and camerawork trainer working with international training and television consultancy. He was formerly head of cameras at Television South West.
Basic reference providing all the essentials on tv operations
Benefit from the knowledge and experience of a highly experienced international cameraman
Provides step-by-step operational advice for ease of understanding