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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry

Future Radio Programming Strategies - Cultivating Listenership in the Digital Age (Paperback, 2nd edition): David Macfarland Future Radio Programming Strategies - Cultivating Listenership in the Digital Age (Paperback, 2nd edition)
David Macfarland
R1,274 Discovery Miles 12 740 Ships in 12 - 17 working days

Fundamental beliefs is what the reader will be exploring here -- a common understanding of what the radio enterprise should be about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and realities of the radio business in regard to entertainment programming -- a set of beliefs that may or may not be right, true, or forever, but that might at least provide a basis for developing programming strategies.
This second edition of "Future Radio Programming Strategies" seeks to answer the question: "What do listeners really want from radio?" Some of the answers are derived from "users-and-gratifications" research in the mass media. Instead of focusing on what mass media do to people, the users-and-gratifications perspective seeks to discover what people do with mass media. The functionalist viewpoint of such research basically says that a medium is best defined by how people use it. Having looked at some of the audience research that comes from sources other than the standard ratings companies, the book then goes on to demonstrate new ways that formats, production procedures, and announcing styles can meet audience needs and desires. Although the volume concludes with several original methods for selecting and presenting airplay music based on the audience's moods and emotional needs, it does not insist upon a singular, formulaic approach for constructing or modifying a music format. Instead, it attempts to involve the reader in thinking through the process of format development.
Two audio tapes are also available for use with the book. The tapes contain nearly 3 hours of important, detailed information and provocative points from the book. Exclusive audio examples include:
* the sense of acoustic space in music;
* hi-fi versus lo-fi listening environments;
* subjective perception of the announcer's distance from the listener;
* audio editing rates;
* comparison of luxury versus inexpensive car listening experiences; and
* the components of emotions that are expressed vocally.
The tapes also include new sections about the threats to traditional radio from specialized digital audio services, competition for the listener's attention from computer-based media, and additional proof of how music can be chosen on the basis of listeners' emotional reactions and mood needs.

C. S. Lewis at the BBC - Messages of Hope in the Darkness of War (Paperback, New Ed): Justin Phillips C. S. Lewis at the BBC - Messages of Hope in the Darkness of War (Paperback, New Ed)
Justin Phillips
R329 R291 Discovery Miles 2 910 Save R38 (12%) Ships in 10 - 15 working days

This fascinating book explores the tensions behind the greatest era in BBC radio broadcasting ? the Home Service. Despite evacuation, air-raids and the closure of the fledgling TV service, the BBC rose magnificently to the challenge of informing, entertaining and inspiring a nation at war.

The war years were to transform religious broadcasting beyond recognition. Under the persistent and innovative James Welch, the BBC began to invent new formats and take large risks in trying to communicate Christian truth to a generation whose faith was on the rack of war. Out of this came the broadcast talks of CS Lewis and the first ever dramatic portrayal of Christ in Dorothy L Sayers? Man Born to be King.

The response to C S Lewis? first broadcast was so overwhelming that a second programme had to be arranged to answer listeners? questions. Lewis? hugely popular BBC talks were published as Mere Christianity and have been a classic ever since, selling over 11 million copies worldwide.

As a layman, Lewis? critics initially claimed that he was not qualified to talk on Christian matters. For Lewis this was all part of the challenge of reaching a new audience. But his initial enthusiasm for broadcasting waned as it began to interfere with his work at Oxford, and he turned down many of the BBC?s invitations to appear on the radio, including a chance to be on The Brains Trust, the Any Questions of its day.

This is a chapter in Lewis? life which has received very little attention from biographers and commentators, who have focussed on his achievements as a writer and academic. Yet C S Lewis? work on the radio made him a household name.

Radio Programming: Tactics and Strategy (Paperback): Eric Norberg Radio Programming: Tactics and Strategy (Paperback)
Eric Norberg
R2,108 Discovery Miles 21 080 Ships in 12 - 17 working days

A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.


Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche.
Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.
Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
Shows radio programmers how to work toward acheiving specific objectives
Coveys the principles of agressive radio programming
Part of the Broadcasting & Cable series

Basic Radio Journalism (Hardcover): Paul Chantler, Peter Stewart Basic Radio Journalism (Hardcover)
Paul Chantler, Peter Stewart
R3,926 Discovery Miles 39 260 Ships in 12 - 17 working days

Basic Radio Journalism is a working manual and practical guide to the tools and techniques necessary to succeed in radio journalism. It will be useful both to students starting a broadcasting career as well as experienced journalists wishing to develop and expand their skills. Based on the popular Local Radio Journalism, this book covers the core skills of news gathering, writing, interviewing, reporting and reading with extensive hints and tips. It outlines working practices in both BBC and commercial radio. There are revamped legal and technical sections as well as a new chapter on the journalist as programme producer. For the student, there is extensive advice about getting a job, marketing yourself and dealing with job interviews. The Foreword is by Lord Ryder of Wensum, vice chairman of the BBC.

A Wren's Tale - the Secret Link to Bletchley Park - Memoirs of a Radio Mechanic at Scarborough Listening Station in the... A Wren's Tale - the Secret Link to Bletchley Park - Memoirs of a Radio Mechanic at Scarborough Listening Station in the Second World War (Paperback)
Muriel Davison
R323 Discovery Miles 3 230 Ships in 12 - 17 working days
Television And The Crisis Of Democracy (Paperback): Douglas Kellner Television And The Crisis Of Democracy (Paperback)
Douglas Kellner
R1,365 Discovery Miles 13 650 Ships in 12 - 17 working days

Douglas Kellner offers a systematic, critically informed political and institutional study of television in the United States. Focusing on the relationship among television, the state, and business, he traces the history of television broadcasting, emphasizing its socioeconomic impact and its growing political power. Acknowledging that television has long served the interests of the powerful, he points out that it has dramatized conflicts within society and has on occasion led to valuable social criticism.Kellner's examination of television in the 1980s and, in particular, its role in the 1988 presidential election yields the conclusion that in our time television has worked increasingly to further conservative hegemony. In so doing, Kellner argues, contemporary television has helped produce a crisis of democracy.But "Television and the Crisis of Democracy" goes beyond description and diagnosis. In a discussion that is both analytical and comparative, Kellner presents alternative models to the existing structure of commercial broadcasting and shows how new technologies might be used to create a more democratic future for television--one that could enhance political knowledge and participation.

The big noise - How macho leaders hide their weakness by stifling dissent, debate and democracy (Paperback): Rachael Jolley The big noise - How macho leaders hide their weakness by stifling dissent, debate and democracy (Paperback)
Rachael Jolley
R255 Discovery Miles 2 550 Ships in 12 - 17 working days
Seeing and Believing - The Influence of Television (Hardcover): Greg Philo Seeing and Believing - The Influence of Television (Hardcover)
Greg Philo
R3,921 Discovery Miles 39 210 Ships in 12 - 17 working days

Television has a powerful impact on our beliefs and is open to use as a political and propaganda tool. Greg Philo has taken a new approach to examining these issues by inviting groups of television viewers to write their own news programmes, based on news pictures from the 1984-5 British miners' strike.

Edge of Reality - Journeys Through the Rabbit Hole of Reality Television (Hardcover): Jacques Peretti Edge of Reality - Journeys Through the Rabbit Hole of Reality Television (Hardcover)
Jacques Peretti
R609 R496 Discovery Miles 4 960 Save R113 (19%) Ships in 9 - 15 working days

Go behind the scenes of the most shocking, hilarious, controversial genre of entertainment: reality television. Reality TV's influence is seismic: twenty-five years ago, the concept didn't exist. Yet today, it is one of the most powerful cultural forces on earth; a multi-billion-dollar machine. Despite that, it is often derided as "trash"; a cultural McDonalds not worthy of examination. The truth is that reality TV offers a profound insight into who we are as human beings, questioning the very nature of what we deem to be entertaining. Writer, broadcaster and reality TV-obsessive Jacques Peretti goes behind the scenes of a world that has entranced and consumed him for two decades. Meeting with people at every level of the reality TV machine, from those responsible for coming up with ever-more extreme formats, to the contestants and participants at the heart of some of the most iconic moments in television, who felt that their lives and their vulnerabilities were being exploited in the name of entertainment. This is reality TV as you've never seen it before.

Television Criticism (Paperback, 3rd Revised edition): Victoria J. O'Donnell Television Criticism (Paperback, 3rd Revised edition)
Victoria J. O'Donnell
R2,003 Discovery Miles 20 030 Ships in 12 - 17 working days

Television Criticism, Third Edition by Victoria O'Donnell provides a foundational approach to the nature of television criticism. Rhetorical studies, cultural studies, representation, narrative theories, and postmodernism are established for greater understanding and appreciation of the critical perspectives on television. Illustrated with contemporary examples, this updated Third Edition includes a new, extensive sample critical analysis of The Big Bang Theory and reflects recent changes in the ways television is viewed across multiple devices and the impact of the Internet on television.

Popular Representations of Development - Insights from Novels, Films, Television and Social Media (Paperback, New): David... Popular Representations of Development - Insights from Novels, Films, Television and Social Media (Paperback, New)
David Lewis, Dennis Rodgers, Michael Woolcock
R1,479 Discovery Miles 14 790 Ships in 12 - 17 working days

Although the academic study of development is well established, as is also its policy implementation, less considered are the broader, more popular understandings of development that often shape agendas and priorities, particularly in representative democracies. Through its accessible and provocative chapters, Popular Representations of Development introduces the idea that while the issue of 'development' - defined broadly as problems of poverty and social deprivation, and the various agencies and processes seeking to address these - is normally one that is discussed by social scientists and policy makers, it also has a wider 'popular' dimension. Development is something that can be understood through studying literature, films, and other non-conventional forms of representation. It is also a public issue, one that has historically been associated with musical movements such as Live Aid and increasingly features in newer media such as blogs and social networking. The book connects the effort to build a more holistic understanding of development issues with an exploration of the diverse public sphere in which popular engagement with development takes place. This book gives students of development studies, media studies and geography as well as students in the humanities engaging with global development issues a variety of perspectives from different disciplines to open up this new field for discussion.

Radio Fields - Anthropology and Wireless Sound in the 21st Century (Paperback): Lucas Bessire, Daniel Fisher Radio Fields - Anthropology and Wireless Sound in the 21st Century (Paperback)
Lucas Bessire, Daniel Fisher; Afterword by Faye Ginsburg
R788 R743 Discovery Miles 7 430 Save R45 (6%) Ships in 12 - 17 working days

Radio is the most widespread electronic medium in the world today. As a form of technology that is both durable and relatively cheap, radio remains central to the everyday lives of billions of people around the globe. It is used as a call for prayer in Argentina and Appalachia, to organize political protest in Mexico and Libya, and for wartime communication in Iraq and Afghanistan. In urban centres it is played constantly in shopping malls, waiting rooms, and classrooms. Yet despite its omnipresence, it remains the media form least studied by anthropologists. Radio Fields employs ethnographic methods to reveal the diverse domains in which radio is imagined, deployed, and understood. Drawing on research from six continents, the volume demonstrates how the particular capacities and practices of radio provide singular insight into diverse social worlds, ranging from aboriginal Australia to urban Zambia. Together, the contributors address how radio creates distinct possibilities for rethinking such fundamental concepts as culture, communication, community, and collective agency.

The Broadcast Journalism Handbook (Paperback, 2nd New edition): Gary Hudson, Sarah Rowlands The Broadcast Journalism Handbook (Paperback, 2nd New edition)
Gary Hudson, Sarah Rowlands
R1,466 Discovery Miles 14 660 Ships in 12 - 17 working days

This exciting and comprehensive text takes students, trainees and professionals into the world of the modern-day newsroom, covering both key techniques and theory in detail. The second edition has been revised and updated to include all the technical, regulatory and theoretical advances in recent broadcast custom and practice and is influenced by newsrooms around the country. Main features: Complete coverage of all the key skills: news gathering, interviewing, writing and story-telling, live/location-reporting, online, editing, graphics and presentation. Expert advice and contributions from leading broadcast journalists from the BBC, ITV and Sky News. The Essential Guide, a section on how to get a job, the law and an up-to-date glossary of broadcasting terms. Workshops and Exercises, which provides the opportunity to practise key skills. Case Study, A Closer Look and Thinkpiece boxes help put the theory into context. Remember and Tip boxes summarise key concepts and offer guidance. Downloadable resources demonstrating filming techniques and editing ideas. New for the second edition: Greater emphasis on online elements of broadcast journalism and the role of social media in news gathering. A focus on the interactive nature of the contemporary news process - how to find user-generated content, empower audiences and engage listeners and viewers. The key skills required for students taking the new NCTJ Broadcast Journalism exams. Ideal for students on journalism courses at all levels, this text is also useful for professionals and trainees working in broadcast, print and other media, and those looking at broadcast journalism in the wider context of media studies.

Screening Protest - Visual narratives of dissent across time, space and genre (Paperback): Alexa Robertson Screening Protest - Visual narratives of dissent across time, space and genre (Paperback)
Alexa Robertson
R1,189 Discovery Miles 11 890 Ships in 12 - 17 working days

Screening Protest brings together a range of scholarly perspectives on the study of protest mediations on television and in film. Arguing that the screen is a fruitful, if overlooked, analytical focus, the book explores how visual narratives of protest wander across borders - territorial, temporal and generic. Chapters compare coverage of major protests in recent history by global news channels like Al Jazeera English, BBC World, CNN International and RT. They consider how geopolitical agendas, newsroom culture and the ubiquity of eyewitness footage shape the narration of events such as the 'Umbrella Revolution' in Hong Kong, anti-austerity protests in Greece, pro-EU mobilizations in the Ukraine and clashes in Ferguson. A focus on narrative allows authors to compare such news stories with popular cultural depictions of the protester, in films and television series such as The Hunger Games, Robin Hood and Suffragette. Although focussed on the screen, the scope of the book is broad, given its exploration of images distributed worldwide. Written with both scholars and students in mind, Screening Protest will interest researchers in political science, sociology, media and film studies, as well as the general reader interested in current affairs.

The Television Will Be Revolutionized, Second Edition (Paperback, 2nd edition): Amanda D Lotz The Television Will Be Revolutionized, Second Edition (Paperback, 2nd edition)
Amanda D Lotz
R739 Discovery Miles 7 390 Ships in 12 - 17 working days

Go behind the TV screen to explore what is changing, why it is changing, and why the changes matters Many proclaimed the "end of television" in the early years of the twenty-first century, as capabilities and features of the boxes that occupied a central space in American living rooms for the preceding fifty years were radically remade. In this revised, second edition of her definitive book, Amanda D. Lotz proves that rumors of the death of television were greatly exaggerated and explores how new distribution and viewing technologies have resurrected the medium. Shifts in the basic practices of making and distributing television have not been hastening its demise, but are redefining what we can do with television, what we expect from it, how we use it-in short, revolutionizing it. Television, as both a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways. The Television Will Be Revolutionized provides a sophisticated history of the present, examining television in what Lotz terms the "post-network" era while providing frameworks for understanding the continued change in the medium. The second edition addresses adjustments throughout the industry wrought by broadband delivered television such as Netflix, YouTube, and cross-platform initiatives like TV Everywhere, as well as how technologies such as tablets and smartphones have changed how and where we view. Lotz begins to deconstruct the future of different kinds of television-exploring how "prized content," live television sports and contests, and linear viewing may all be "television," but very different types of television for both viewers and producers. Through interviews with those working in the industry, surveys of trade publications, and consideration of an extensive array of popular shows, Lotz takes us behind the screen to explore what is changing, why it is changing, and why the changes matter.

Waiting for the Mountain to Move - Reflections on Work and Life (Paperback): Charles Handy Waiting for the Mountain to Move - Reflections on Work and Life (Paperback)
Charles Handy
R844 R610 Discovery Miles 6 100 Save R234 (28%) Ships in 7 - 13 working days

"Handy writes with the eloquence of simplicity and his gift to us is an enjoyable, profound, and reliable guide toward meaning and direction."--Max De Pree, author of Leading without Power and chairman emeritus, Herman Miller Inc.

Charles Handy's reflections on work and life have earned him legions of fans throughout the world. His previous books have together sold over a million copies. And his "Thought for the Day" series on BBC radio is celebrated throughout the U.K. Now present and future fans in America can sample what his BBC listeners have enjoyed for so long. Waiting for the Mountain to Move includes the gifted commentator's best essays, culled from ten years of radio broadcasts. These succinct writings draw poignant lessons from everyday occurrences and cause us to examine our lives, our institutions, and our society in a different and revealing light.

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Revisiting Transnational Broadcasting - The BBC's foreign-language services during the Second World War (Hardcover):... Revisiting Transnational Broadcasting - The BBC's foreign-language services during the Second World War (Hardcover)
Nelson Ribeiro, Stephanie Seul
R3,902 Discovery Miles 39 020 Ships in 12 - 17 working days

Presenting a collection of original chapters, this book reassesses the history of the BBC foreign-language services prior to, and during, the Second World War. The communication between the British government and foreign publics by way of mass media constituted a fundamental, if often ignored, aspect of Britain's international relations. From the 1930s onwards, transnational broadcasting - that is, broadcasting across national borders - became a major element in the conduct of Britain's diplomacy, and the BBC was employed by the government to further its diplomatic, strategic, and economic interests in times of rising international tension and conflict. The contributions to this volume display a series of case studies of BBC transmissions in various European foreign languages directed to occupied, neutral, and enemy countries. This allows for a comprehensive understanding of the different broadcasting strategies adopted by the BBC in the late 1930s and throughout the war, when the Corporation was under the direction of the Ministry of Information and the Political Warfare Executive. This book was originally published as a special issue of Media History.

A Companion to the History of American Broadcasting (Hardcover): A Bodroghkozy A Companion to the History of American Broadcasting (Hardcover)
A Bodroghkozy
R5,010 R4,303 Discovery Miles 43 030 Save R707 (14%) Ships in 7 - 13 working days

Presented in a single volume, this engaging review reflects on the scholarship and the historical development of American broadcasting A Companion to the History of American Broadcasting comprehensively evaluates the vibrant history of American radio and television and reveals broadcasting's influence on American history in the twentieth and twenty-first centuries. With contributions from leading scholars on the topic, this wide-ranging anthology explores the impact of broadcasting on American culture, politics, and society from an historical perspective as well as the effect on our economic and social structures. The text's original and accessibly-written essays offer explorations on a wealth of topics including the production of broadcast media, the evolution of various television and radio genres, the development of the broadcast ratings system, the rise of Spanish language broadcasting in the United States, broadcast activism, African Americans and broadcasting, 1950's television, and much more. This essential resource: Presents a scholarly overview of the history of radio and television broadcasting and its influence on contemporary American history Contains original essays from leading academics in the field Examines the role of radio in the television era Discusses the evolution of regulations in radio and television Offers insight into the cultural influence of radio and television Analyzes canonical texts that helped shape the field Written for students and scholars of media studies and twentieth-century history, A Companion to the History of American Broadcasting is an essential and field-defining guide to the history and historiography of American broadcasting and its many cultural, societal, and political impacts.

Gaelic Guerrilla - John Angus Mackay, Gael Extraordinaire (Paperback): Roy Pedersen Gaelic Guerrilla - John Angus Mackay, Gael Extraordinaire (Paperback)
Roy Pedersen
R462 R366 Discovery Miles 3 660 Save R96 (21%) Ships in 12 - 17 working days

This book describes the astonishing achievements of John Angus Mackay - a man whose intelligence, humanity, political nous, people skills, wit, steely resolve and courage, were such that, what lesser beings regarded as impossible, he made possible. Through his efforts in concert with a small group of others, a thousand year process of 'ethnic cleansing' of the Gaelic language and culture was challenged and new means created to rebuild that which the powers-that-be had long sought to destroy. These efforts were so successful that now, the Scottish Gaelic language and culture has turned the corner and the number of young Gaelic speakers is increasing. How this was achieved, against a sustained barrage of negativity, is described, but perhaps his most obvious achievement is his long, dogged and forensically focused campaign, against huge establishment resistance, to win a Gaelic television channel. That channel now provides a fascinating range of programming at times attracting viewership figures well in excess of the total number of Gaelic speakers in Scotland. But that is only part of the story. John Angus was also a gifted teacher, pivotal in developing community co-operatives in his native Lewis, in paving the way for the creation of the Crofters' Union and leading the development of the Gaelic Comunn na Gaidhlig, Bord na Gaidhlig, An Lanntair multi-arts venue, the University of the Highlands and Islands, and as its chairman, in turning round NHS Western Isles from crisis into a model small health board.

European Television History (Hardcover): J Fickers European Television History (Hardcover)
J Fickers
R2,670 Discovery Miles 26 700 Ships in 12 - 17 working days

"European Television History" brings together television historians and media scholars to chart the development of television in Europe since its inception. The volume interrogates the history of the medium in divergent political, economic, cultural and ideological national contexts
Taking a comparative approach to the topic, the volume is organized around a set of common questions, themes, and methodological reflectionsDeals with European television in the context of television historiography and transnational traditionsCase study chapters written by scholars from different European countries to reflect their specific areas of expertise

History of Broadcasting in the United States - Captivating Channels (Hardcover): D Gomery History of Broadcasting in the United States - Captivating Channels (Hardcover)
D Gomery
R2,684 Discovery Miles 26 840 Ships in 12 - 17 working days

This powerful history of broadcasting in the United States goes beyond traditional accounts to explore the field's important social, political, and cultural ramifications. It examines how broadcasting has been organized as a business throughout much of the 20th century, and focuses on the aesthetics of programming over the years.
Surveys four key broadcasting periods from 1921 to 1996, drawing on a range of new sources to examine recent changes in the field, including coverage of the recent impact of cable TV and home video
Includes new data from collections at the Library of Congress and the Library of American Broadcasting
Ideal for anyone seeking a readable history of the field, offering the most current coverage available

A History of Broadcasting in the United States - Captivating Channels (Paperback): D Gomery A History of Broadcasting in the United States - Captivating Channels (Paperback)
D Gomery
R1,173 Discovery Miles 11 730 Ships in 12 - 17 working days

This powerful history of broadcasting in the United States goes beyond traditional accounts to explore the field's important social, political, and cultural ramifications. It examines how broadcasting has been organized as a business throughout much of the 20th century, and focuses on the aesthetics of programming over the years.
Surveys four key broadcasting periods from 1921 to 1996, drawing on a range of new sources to examine recent changes in the field, including coverage of the recent impact of cable TV and home video
Includes new data from collections at the Library of Congress and the Library of American Broadcasting
Ideal for anyone seeking a readable history of the field, offering the most current coverage available

Television in the Multichannel Age - A Brief History of Cable Television (Hardcover): M. Mullen Television in the Multichannel Age - A Brief History of Cable Television (Hardcover)
M. Mullen
R2,412 Discovery Miles 24 120 Ships in 12 - 17 working days

"Television in the Multichannel Age" is a comprehensive, multidisciplinary approach to the history of multichannel television in all its forms - from cable to direct-to-home satellite and beyond. Chapter by chapter, the book traces the evolution of cable television from its pre-historical origins in the late 1940s to the communications satellites and DBS distribution systems of the modern digital age, both in the U.S. and internationally.
Guides the reader through the history of multichannel television from its origins in the '40s to the modern age
Discusses factors that influence today's television landscape including government policy-making, emerging technologies, and the public's programming tastes
Concentrates on domestic multichannel technologies while considering global impacts of these technologies
Includes newly discovered oral history transcripts, personal interviews, government documents, and never before seen photographs
Presents a fascinating history of media that have come to play critical roles in today's society, and in doing so invites the reader to speculate on the future of multichannel television

Public Broadcasting and the Public Interest (Hardcover): Michael P. McCauley, B. Lee Artz, DeeDee Halleck, Paul E. Peterson Public Broadcasting and the Public Interest (Hardcover)
Michael P. McCauley, B. Lee Artz, DeeDee Halleck, Paul E. Peterson
R3,640 Discovery Miles 36 400 Ships in 12 - 17 working days

As federal funding for public broadcasting wanes and support from corporations and an elite group of viewers and listeners rises, public broadcasting's role as vox populi has come under threat. With contributions from key scholars from a wide variety of disciplines, this volume examines the crisis facing public broadcasting today by analyzing the institution's development, its presentday operations, and its prospects for the future. Covering everything from globalization and the rise of the Internet, to key issues such as race and class, to specific subjects such as advertising, public access, and grassroots radio, Public Broadcasting and the Public Interest provides a fresh and original look at a vital component of our mass media.

Television in the Antenna Age - A Concise History (Paperback, New): D Marc Television in the Antenna Age - A Concise History (Paperback, New)
D Marc
R977 Discovery Miles 9 770 Ships in 12 - 17 working days

"Television in the Antenna Age" is a brief, accessible, and engaging overview of the medium's history and development in the US. Integrating three major concerns--television as an industry, a technology, and an art--the book is a basic primer on the complex, fascinating, and often overlooked story of television and its impact on American life.
Covers the entire history of American television, from its urban, middle-class beginnings in the late 40s, to the contemporary impact of new technologies and consolidated corporate.

Includes interview segments with industry insiders, pictures, and sidebars to illustrate important figures, trends, and events

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