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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry

Planet TV - A Global Television Reader (Paperback): Lisa Parks, Shanti Kumar Planet TV - A Global Television Reader (Paperback)
Lisa Parks, Shanti Kumar
R811 R766 Discovery Miles 7 660 Save R45 (6%) Ships in 12 - 17 working days

View the Table of Contents
Read the Introduction

aEverybody knows that TV is crucial to globalization. Now, thanks to Lisa Parks and Shanti Kumar, we know why and how television matters globally. With TV studies moving out of the classroom and onto the world stage, this volume is an indispensable passport.a
--Toby Miller, editor of "Television & New Media"

From the 1967 live satellite program "Our World" to MTV music videos in Indonesia, from French television in Senegal to the global syndication of African American sitcoms, and from representations of terrorism on German television to the international Teletubbies phenomenon, TV lies at the nexus of globalization and transnational culture.

Planet TV provides an overview of the rapidly changing landscape of global television, combining previously published essays by pioneers of the study of television with new work by cutting-edge television scholars who refine and extend intellectual debates in the field. Organized thematically, the volume explores such issues as cultural imperialism, nationalism, postcolonialism, transnationalism, ethnicity and cultural hybridity. These themes are illuminated by concrete examples and case studies derived from empirical work on global television industries, programs, and audiences in diverse social, historical, and cultural contexts.

Developing a new critical framework for exploring the political, economic, sociological and technological dimensions of television cultures, and countering the assumption that global television is merely a result of the current dominance of the West in world affairs, Planet TV demonstrates that the global dimensions of television were imagined intoexistence very early on in its contentious history. Parks and Kumar have assembled the critical moments in television's past in order to understand its present and future.

Contributors include Ien Ang, Arjun Appadurai, Jose B. Capino, Michael Curtin, Jo Ellen Fair, John Fiske, Faye Ginsburg, R. Harindranath, Timothy Havens, Edward S. Herman, Michele Hilmes, Olaf Hoerschelmann, Shanti Kumar, Moya Luckett, Robert McChesney, Divya C. McMillin, Nicholas Mirzoeff, David Morley, Hamid Naficy, Lisa Parks, James Schwoch, John Sinclair, R. Anderson Sutton, Serra Tinic, John Tomlinson, and Mimi White.

The Children's Television Community (Paperback): J.Alison Bryant The Children's Television Community (Paperback)
J.Alison Bryant
R1,279 Discovery Miles 12 790 Ships in 12 - 17 working days

"The Children's Television Community" presents a cutting-edge analysis of the children's television community--the organizations, major players, and approaches to programming--and gives an overview of the history, current state, and future of children's programming. Leading children's television professionals and distinguished academicians come together in this volume to take a distinctive behind-the-scenes look at how children's television is created, programmed, and sold. This thought-provoking work emphasizes the various actors whose creative, financial, political, and critical input go into children's television, and addresses advocacy for children's television from multiple approaches.
By blending these diverse perspectives, editor J. Alison Bryant offers readers a comprehensive picture of children's television. Highlights include:
* a community level approach to understanding children's television;
* perspectives from colleagues in various aspects of the media industry; and
* an eye-opening analysis of how decision-making affects what children are exposed to through television.
"The Children's Television Community" is highly informative for educators, industry professionals, and practitioners in media, developmental psychology, and education.

British Press and Broadcasting Since 1945 Second Edition (Paperback, 2nd Edition): Seymour-Ure British Press and Broadcasting Since 1945 Second Edition (Paperback, 2nd Edition)
Seymour-Ure
R1,206 Discovery Miles 12 060 Ships in 12 - 17 working days

This second edition of Colin Seymour-Ure's history of the press and broadcasting in post-war Britain offers a concise and fully up-to-date overview of the development of the media and its central role in British society. The book covers the period from a time when the phrase 'mass media' was barely used, to the era of international media conglomerates and global communications. Supported by detailed tables, the analysis traces changes in what was available and what people used - the size and ownership of the national and provincial press; the growth of television and the impact of ITV; the decline and revival of radio; the continuities and differences in what people read; looked at, listened to and liked. This edition also examines recent developments such as the proliferation of satellite use, upheaval at the BBC, and the reform of ITV in the 1990 Broadcasting Act. Such developments place more weight than ever on the relations between media and politics. Seymour-Ure's analysis focuses on the key question of accountability - the accountability of politicians through media to the public, and the accountability of media themselves.

Consuming Television (Hardcover): Mullan Consuming Television (Hardcover)
Mullan
R3,378 Discovery Miles 33 780 Ships in 12 - 17 working days

Consuming Television is a textbook designed to introduce students to the role of television in contemporary society and to encourage an understanding of what contemporary audiences are all about. Although the central focus of the book is on audiences, the coverage is extended to offer a unique examination of the actual programmes themselves. In addition, the production process - including the policies which affect television production - is explored. Clearly written and supported by unique and interesting data, including the most recent findings about the future prospects of both terrestrial and satellite/ cable broadcasts, cultural studies and the sociology of culture.

Consuming Television: Television and its Audience (Paperback): Mullan Consuming Television: Television and its Audience (Paperback)
Mullan
R1,157 Discovery Miles 11 570 Ships in 12 - 17 working days

Consuming Television is a textbook designed to introduce students to the role of television in contemporary society and to encourage an understanding of what contemporary audiences are all about.* Written clearly and simply, and devoid of jargon * Covers both the empirical and theoretical ground in a lively manner * Unlike most books on the television audience, this volume looks at the programmes themselves, as well as the production process (including policies which affect television production)

Television, Globalization and Cultural Identities (Paperback, Ed): Chris Barker Television, Globalization and Cultural Identities (Paperback, Ed)
Chris Barker
R849 Discovery Miles 8 490 Ships in 12 - 17 working days

* Are cultural identities socially constructed?
* How are race, nation, sex and gender constructed and represented on television?
* What is the impact of globalization on television and cultural identities?
This introductory text examines issues of television and cultural identities in the context of globalization. It is a wide-ranging volume, exploring many of the central cultural issues in contemporary cultural studies, such as media, globalization, language, gender, ethnicity, cultural politics and identity - perhaps the topic of cultural studies over the past decade. At the core of the book are two critical arguments - that television is a proliferating resource for the construction of cultural identity, and that cultural identity is not a fixed essential 'thing' but a contingent social construction to which language is central.
The book will be essential reading for undergraduate and postgraduate courses on television and cultural identities in the fields of cultural studies, communications, media studies and sociology, with a wider appeal to those with an interest in the television industry. Key concepts are introduced and explained for those new to cultural studies, whilst debates are extended and enriched for those already familiar with them. The text is well structured, links the vocabularies of media studies and cultural studies, and is supported by original case study material.

A Social History of British Broadcasting Volume On e 1922-1939 Serving the Nation (Hardcover): P Scannell A Social History of British Broadcasting Volume On e 1922-1939 Serving the Nation (Hardcover)
P Scannell
R3,223 Discovery Miles 32 230 Ships in 12 - 17 working days

This is a history of broadcasting, and of its impact on modern life in Britain, from its origins in the 1920s to the outbreak of the Second World War. At the opening of this period the BBC was a private business. By its close it was an integral part of national life, a source of information and entertainment for the bulk of the population. In the course of the 1920s and 1930s the BBC was shaped as a national service in the public interest, addressing all sectors of society in all parts of the country. How that role emerged is the central theme of this history.

In developing a programme service, the early broadcasters were constrained by many factors, not least the influence of Government and the political parties. Paddy Scannell's and David Cardiff's account of the major areas of factual broadcasting, of news, features, documentaries and talks, reveals how they responded to these pressures and how they searched for styles of presentation appropriate both to the subject and to the audience. This account of the complex relations of broadcasting, politics, culture and the people shows how, through the modern medium of radio, a society was represented to itself. As such it offers a unique perspective on the character of life in Britain, public and private, in the inter-war years.

What A Boykie - The John Berks story (Paperback): Robin Binckes What A Boykie - The John Berks story (Paperback)
Robin Binckes
bundle available
R299 R234 Discovery Miles 2 340 Save R65 (22%) Ships in 5 - 10 working days

A story of determination and guts of a boy `born with a wooden spoon' in his mouth, who managed through perseverance and sheer will power to turn that into one of silver.

Born the third child of hardworking, honest Jewish parents in Krugersdorp in 1941, a nervy, hypochondriac who broke into a nervous rash whenever he felt uncomfortable or stressed, the boy was a total disaster, academically promoted to higher classes only because of his age. From an early age John would listen to the radio at any opportunity that presented itself, spending hours perfecting the mimicking of great commentators, holding a tablespoon up to his mouth as he spoke, setting his mind on a career in radio. Through a series of coincidences his lucky break finally came and he was employed by the fledgling commercial station LM Radio in Lourenco Marques (Maputo).

< From a stammering, stuttering insecure young announcer, he quickly blossomed and began to make his mark on the station. Sent to Australia by the legendary David Davies to study commercial radio John brought back the secret and pattern of success of commercial radio in Australia, which became the blueprint for broadcasting in South Africa. His radio career spanned 40 years, included working on LM Radio, SABC, Springbok Radio, Radio 5, Capitol Radio, Swazi Music Radio and 702 is legendary.

Pioneering modern radio in South Africa, he broke new ground in radio broadcasting through his hilarious parodies of situations, phone calls to unsuspecting victims, his `characters' such as `Jan Sweetpak' and others, his humour and development of talk shows and techniques used by many today. He developed `Theatre of the mind' and took it to new heights, with a vision to push for talk radio at a time others said it would fail and changed the face of broadcasting in South Africa. On any morning, his talent and effect was measurable, one only had to look at other drivers in Johannesburg's rush hour traffic to see the smiling faces as he brightened the day with his machine gun fire wit and humour.

A man of great humility and integrity, this book shows how much can be achieved when the odds are stacked against you and all you have is determination, passion and an unparalleled talent for communicating.

Climate of Fear: The Silencing of Environmental Campaigners (Paperback): Jemimah Steinfeld Climate of Fear: The Silencing of Environmental Campaigners (Paperback)
Jemimah Steinfeld
R254 Discovery Miles 2 540 Ships in 12 - 17 working days
Television Rewired - The Rise of the Auteur Series (Paperback): Martha P. Nochimson Television Rewired - The Rise of the Auteur Series (Paperback)
Martha P. Nochimson
R840 Discovery Miles 8 400 Ships in 12 - 17 working days

In 1990, American television experienced a seismic shift when Twin Peaks premiered, eschewing formulaic plots and clear lines between heroes and villains. This game-changing series inspired a generation of show creators to experiment artistically, transforming the small screen in ways that endure to this day. Focusing on six shows (Twin Peaks, with a critical analysis of both the original series and the 2017 return; The Wire; Treme; The Sopranos; Mad Men; and Girls), Television Rewired explores what made these programs so extraordinary. As their writers and producers fought against canned plots and moral simplicity, they participated in the evolution of the exhilarating new auteur television while underscoring the fact that art and entertainment don't have to be mutually exclusive. Nochimson also makes provocative distinctions between true auteur television and shows that were inspired by the freedom of the auteur series but nonetheless remained entrenched within the parameters of formula. Providing opportunities for vigorous discussion, Television Rewired will stimulate debates about which of the new television series since 1990 constitute "art" and which are tweaked "business-driven storytelling."

Invasive and Introduced Plants and Animals - Human Perceptions, Attitudes and Approaches to Management (Paperback): Ian D.... Invasive and Introduced Plants and Animals - Human Perceptions, Attitudes and Approaches to Management (Paperback)
Ian D. Rotherham, Robert A. Lambert
R1,543 Discovery Miles 15 430 Ships in 12 - 17 working days

There have been many well-publicized cases of invasive species of plants and animals, often introduced unintentionally but sometimes on purpose, causing widespread ecological havoc. Examples of such alien invasions include pernicious weeds such as Japanese knotweed, an introduced garden ornamental which can grow through concrete, the water hyacinth which has choked tropical waterways, and many introduced animals which have out-competed and displaced local fauna. This book addresses the broader context of invasive and exotic species, in terms of the perceived threats and environmental concerns which surround alien species and ecological invasions. As a result of unprecedented scales of environmental change, combined with rapid globalisation, the mixing of cultures and diversity, and fears over biosecurity and bioterrorism, the known impacts of particular invasions have been catastrophic. However, as several chapters show, reactions to some exotic species, and the justifications for interventions in certain situations, including biological control by introduced natural enemies, rest uncomfortably with social reactions to ethnic cleansing and persecution perpetrated across the globe. The role of democracy in deciding and determining environmental policy is another emerging issue. In an increasingly multicultural society this raises huge questions of ethics and choice. At the same time, in order to redress major ecological losses, the science of reintroduction of native species has also come to the fore, and is widely accepted by many in nature conservation. However, with questions of where and when, and with what species or even species analogues, reintroductions are acceptable, the topic is hotly debated. Again, it is shown that many decisions are based on values and perceptions rather than objective science. Including a wide range of case studies from around the world, his book raises critical issues to stimulate a much wider debate.

Kenneth O. Morgan - My Histories (Hardcover): Kenneth Morgan Kenneth O. Morgan - My Histories (Hardcover)
Kenneth Morgan
R414 Discovery Miles 4 140 Ships in 12 - 17 working days

This is the story of the life, professional achievements and personal background, challenges and achievements of Wales's leading historian. During his long career, Kenneth O. Morgan has been a prolific writer and, through his pioneering work, has become a leading authority on Welsh History, British History and Labour History. This autobiography also details Morgan's often entertaining and unconventional personal experiences, and the eminent people he has met along the way - from his work in television, radio and the press as election commentator and book reviewer, to his involvement in the Labour Party from the late 1950s onwards and the close relations he developed with such Labour leaders as James Callaghan, Michael Foot, Douglas Jay and Neil Kinnock. In addition to being a respected author, Morgan has held the position of University Vice-Chancellor in Wales, is an active Labour peer, and continues to lecture at universities around the world - all achieved while juggling his life as a husband and father. In this revealing memoir, published in the year of his eightieth birthday, Morgan reflects on marriage and bereavement, on re-marriage, parenthood, friendship, religion and morality, his reactions to the historical changes he has witnessed, from attending a village school in rural Wales and wartime air-raids, through school in Hampstead and study in Oxford University and in Wales, down to entry into the House of Lords. Despite past traumas, this memoir still conveys invigoratingly a senior scholar's idealism, abiding sense of optimism and belief in progress. Contents. List of Illustrations Foreword Chapter 1 A Divided Consciousness Chapter 2 Education, Education, Education Chapter 3 History-Making: A Welsh Historian Chapter 4 History-Making: A British Historian Chapter 5 History-Making; A Labour Historian Chapter 6 History-Making: A Contemporary Historian Chapter 7: History-Making: A Biographer Chapter 8: Experiences: The House of Lords Chapter 9: Experiences: Travelling Chapter 10: Experiences: Old and New Labour Chapter 11 My History

Invasive and Introduced Plants and Animals - Human Perceptions, Attitudes and Approaches to Management (Hardcover): Ian D.... Invasive and Introduced Plants and Animals - Human Perceptions, Attitudes and Approaches to Management (Hardcover)
Ian D. Rotherham, Robert A. Lambert
R3,941 Discovery Miles 39 410 Ships in 12 - 17 working days

There have been many well-publicized cases of invasive species of plants and animals, often introduced unintentionally but sometimes on purpose, causing widespread ecological havoc. Examples of such alien invasions include pernicious weeds such as Japanese knotweed, an introduced garden ornamental which can grow through concrete, the water hyacinth which has choked tropical waterways, and many introduced animals which have out-competed and displaced local fauna. This book addresses the broader context of invasive and exotic species, in terms of the perceived threats and environmental concerns which surround alien species and ecological invasions. As a result of unprecedented scales of environmental change, combined with rapid globalisation, the mixing of cultures and diversity, and fears over biosecurity and bioterrorism, the known impacts of particular invasions have been catastrophic. However, as several chapters show, reactions to some exotic species, and the justifications for interventions in certain situations, including biological control by introduced natural enemies, rest uncomfortably with social reactions to ethnic cleansing and persecution perpetrated across the globe. The role of democracy in deciding and determining environmental policy is another emerging issue. In an increasingly multicultural society this raises huge questions of ethics and choice. At the same time, in order to redress major ecological losses, the science of reintroduction of native species has also come to the fore, and is widely accepted by many in nature conservation. However, with questions of where and when, and with what species or even species analogues, reintroductions are acceptable, the topic is hotly debated. Again, it is shown that many decisions are based on values and perceptions rather than objective science. Including a wide range of case studies from around the world, his book raises critical issues to stimulate a much wider debate.

Pinkoes and Traitors - The BBC and the nation, 1974-1987 (Paperback, Main): Jean Seaton Pinkoes and Traitors - The BBC and the nation, 1974-1987 (Paperback, Main)
Jean Seaton 1
R338 R318 Discovery Miles 3 180 Save R20 (6%) Ships in 12 - 17 working days

This compelling account of a turbulent period in the history of the BBC opens at a time of national decline under the Labour governments of Harold Wilson and James Callaghan, and ends during Margaret Thatcher's iconoclastic Conservative premiership. The intervening years saw mass unemployment, trade union strikes and war in Northern Ireland and the Falklands - as well as legendary BBC programmes such as Live Aid, Fawlty Towers and Dad's Army, The Singing Detective and Tinker Tailor Soldier Spy, and David Attenborough's Life on Earth. Comprehensively revised and expanded for this new edition, Jean Seaton's perceptive study presents an absorbing analysis of an institution that both reflects Britain and has helped to define it.

Fundamentals of Digital Television Transmission (Hardcover): GW Collins Fundamentals of Digital Television Transmission (Hardcover)
GW Collins
R3,999 Discovery Miles 39 990 Ships in 12 - 17 working days

What today’s TV engineers need to know about working with digital systems

This book helps systems engineers, designers, and managers in TV broadcasting make a smooth transition from analog to digital technologies. With an emphasis on RF transmission rather than baseband signal processing, it offers in a single resource a complete discussion of the digital TV signal, from the input to the transmitter to the output of the receiving antenna.

Industry expert Gerald Collins provides clear, up-to-date explanations that build upon experience engineers already have with analog technology, including comparisons between analog and digital systems, factors affecting the performance of VHF and UHF stations, and down-to-earth discussions of modern high-power RF filters. Plus, he provides over 150 high-quality illustrations and tables as well as extensive references for readers wishing to pursue the subject more in depth. The discussion includes:

  • Major digital TV transmission standards
  • Key performance parameters of interest to RF engineers
  • The theory of operation and practical implementation of major system components
  • Factors affecting propagation of digital TV signals
  • Results of field testing of DTV systems
  • Performance data on the American ATSC, the European DVB, and the Japanese ISDB-T systems

The DTV waveform shown on the cover was photographed by Bob Plonka of Harris Corporation and is used with permission.

Birth, Marriage and Death - What We Are Afraid to Talk About. (Paperback): Rachael Jolley Birth, Marriage and Death - What We Are Afraid to Talk About. (Paperback)
Rachael Jolley
R257 Discovery Miles 2 570 Ships in 12 - 17 working days
Media Promotion & Marketing - For Broadcasting, Cable & The Internet (Paperback, 5th edition): Susan Tyler Eastman, Douglas A.... Media Promotion & Marketing - For Broadcasting, Cable & The Internet (Paperback, 5th edition)
Susan Tyler Eastman, Douglas A. Ferguson, Robert Klein
R1,424 Discovery Miles 14 240 Ships in 12 - 17 working days

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.
The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
*The Glossary is back!
*Learn how to build a TV/cable/radio/Internet audience
*Understand streaming media as a powerful promotion tool

Namedropper! - an unorthodox autobiography told through five decades of the music and entertainment business (Hardcover): Chris... Namedropper! - an unorthodox autobiography told through five decades of the music and entertainment business (Hardcover)
Chris Phipps
R394 Discovery Miles 3 940 Ships in 12 - 17 working days

Written from an insider's extraordinary working encounters and packed with never-seen-before pictures, this compelling and entertaining compendium of astonishing (and often hilarious) anecdotes, is a must-read for anyone who appreciates the sounds and sights of the 70s, 80s and 90s. Fascinating encounters and working relationships with over fifty global super-stars - from Madonna to Miles Davis, David Bowie, Little Richard, Ozzy Osbourne, Bryan Ferry, Malcolm Maclaren, Sting, Elton John, Jane Fonda and many more, are described with wry humour. Amongst many, there are first-hand tales of the great Miles Davis being ordered to stop playing his trumpet ("that thing") in a Newcastle pub; Chris paying Madonna's train fare (standard class) with cash in brown envelope; Red Hot Chilli Peppers playing on top of a giant hot dog in Hollywood, and a meeting with Grace Jones wearing a Micky Mouse hat in Birmingham Botanical Gardens. "Namedropper - an unorthodox biography" is jam-packed with similar observations and anecdotes on the rich and famous of the day and is written with huge warmth and wit by broadcaster, film maker and former producer of Channel 4's The Tube, Chris Phipps.

Whistleblowers: The Lifeblood of Democracy (Paperback): Jemimah Steinfeld Whistleblowers: The Lifeblood of Democracy (Paperback)
Jemimah Steinfeld
R254 Discovery Miles 2 540 Ships in 12 - 17 working days
Inside the BBC and CNN - Managing Media Organisations (Paperback, New): Lucy Kung-Shankleman Inside the BBC and CNN - Managing Media Organisations (Paperback, New)
Lucy Kung-Shankleman
R1,182 Discovery Miles 11 820 Ships in 12 - 17 working days


Inside the BBC and CNN provides a unique insight into two of the world's best-known media organisations, during a period of great change and new challenges. The BBC and CNN have very different histories, remits and identities, but both must now compete to provide news in a media environment being reshaped by increasing competition, globalisation, digitisation and convergence.
Drawing on intensive research carried out among senior managers in both organisations, Lucy Küng-Shankleman's study explores the beliefs and attitudes that shape management priorities and broadcasting policy. More controversially, it examines how each organisation's distinct cultural beliefs - about broadcasting's fundamental purpose, about the nature of competition, and about the relationship between competition and quality - have laid the foundations for their current and past success, but could now threaten to limit their ability to respond to the unprecedented changes underway in the world's media landscape.

China's Global Brand: A Century of Silencing Dissent (Paperback): Rachael Jolley China's Global Brand: A Century of Silencing Dissent (Paperback)
Rachael Jolley
R254 Discovery Miles 2 540 Ships in 12 - 17 working days
Watching Game of Thrones - How Audiences Engage with Dark Television (Paperback): Martin Barker, Clarissa Smith, Feona Attwood Watching Game of Thrones - How Audiences Engage with Dark Television (Paperback)
Martin Barker, Clarissa Smith, Feona Attwood
R624 Discovery Miles 6 240 Ships in 9 - 15 working days

Game of Thrones was an international sensation, and has been looked at from many different angles. But to date there has been little research into its audiences: who they were, how they engaged with and responded to it. This book presents the findings of a major international research project that garnered more than 10,000 responses to an innovative 'qualiquantitative' questionnaire. Among its findings are: a new way of understanding the place and role of favourite characters in audiences’ responses; new insights into the role of fantasy in encouraging thinking about our own world; and an account of two combined emotions – relish and anguish – which structure audiences’ reactions to controversial elements in the series. -- .

The beautiful game? Qatar, football and freedoms (Paperback): Jemimah Steinfeld The beautiful game? Qatar, football and freedoms (Paperback)
Jemimah Steinfeld
R269 Discovery Miles 2 690 Ships in 12 - 17 working days
European Television History (Paperback): J Fickers European Television History (Paperback)
J Fickers
R1,187 Discovery Miles 11 870 Ships in 12 - 17 working days

"European Television History" brings together television historians and media scholars to chart the development of television in Europe since its inception. The volume interrogates the history of the medium in divergent political, economic, cultural and ideological national contexts
Taking a comparative approach to the topic, the volume is organized around a set of common questions, themes, and methodological reflectionsDeals with European television in the context of television historiography and transnational traditionsCase study chapters written by scholars from different European countries to reflect their specific areas of expertise

Switching Channels - Organization and Change in TV Broadcasting (Hardcover): Richard E Caves Switching Channels - Organization and Change in TV Broadcasting (Hardcover)
Richard E Caves
R1,482 Discovery Miles 14 820 Ships in 12 - 17 working days

Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that "Switching Channels" explores.

In the past twenty-five years, the expansion of cable and satellite systems has transformed television. Richard Caves examines the economics of this phenomenon--and the nature and logic of the broadcast networks' response to the incursion of cable TV, especially the shift to inexpensive unscripted game and "reality" shows and "news" magazines. An explanation of these changes, Caves argues, requires an understanding of two very different sectors: the "creative industry," which produces programs; and the commercial channels, which bring them to viewers. His book shows how distributors' judgment of profitability determines the quality and character of the programs the creative industry produces. This determination, writes Caves, depends on the number and types of viewers that various programs can attract and advertisers' willingness to pay for their attention, as well as the organization of the networks that package programs, the distributors that transmit them, and the deals these parties strike with one another.

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