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Celebrity Bromances - Constructing, Interpreting and Utilising Personas (Hardcover)
Loot Price: R4,206
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Celebrity Bromances - Constructing, Interpreting and Utilising Personas (Hardcover)
Series: Routledge Research in Cultural and Media Studies
Expected to ship within 10 - 15 working days
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This comprehensive work presents a thorough exploration of
celebrity 'bromances,' interrogating how bromances are portrayed in
media and consumed by audiences to examine themes of celebrity
persona, performativity, and authenticity. The authors examine how
the performance of intimate male friendships functions within
broadly 'Western' celebrity culture from three primary
perspectives: construction of persona; interactions with audiences
and fans; and commodification. Case studies from film and
television are used to illustrate the argument that, regardless of
their authenticity (real or staged), bromances are useful for
engaging audiences and creating an extension of entertainment
beyond the film the actors originally sought to promote. The first
truly interdisciplinary study of its kind, this book will be of
great interest to scholars and students of communications,
advertising, marketing, Internet studies, media, journalism,
cultural studies, and film and television.
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