Celebrity Bromances - Constructing, Interpreting and Utilising Personas (Hardcover)

This comprehensive work presents a thorough exploration of celebrity 'bromances,' interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity. The authors examine how the performance of intimate male friendships functions within broadly 'Western' celebrity culture from three primary perspectives: construction of persona; interactions with audiences and fans; and commodification. Case studies from film and television are used to illustrate the argument that, regardless of their authenticity (real or staged), bromances are useful for engaging audiences and creating an extension of entertainment beyond the film the actors originally sought to promote. The first truly interdisciplinary study of its kind, this book will be of great interest to scholars and students of communications, advertising, marketing, Internet studies, media, journalism, cultural studies, and film and television.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Research in Cultural and Media Studies
Release date:	April 2022
First published:	2022
Authors:	Celia Lam • Jackie Raphael
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	148
ISBN-13:	978-0-367-55398-2
Categories:	Books > Humanities > General Books > Arts & Architecture > The arts: general issues > General Books > Reference & Interdisciplinary > Communication studies > General Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Business & management > Sales & marketing > Public relations Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry Promotions
LSN:	0-367-55398-8
Barcode:	9780367553982

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