Presents how to create an effective entrepreneurship business plan Provides an overview of various aspects of entrepreneurship, function and the contemporary forms Offers a real-world understand of the entrepreneurial world with new analytics thinking and what computational skills are needed for the newer generation in handling big data challenges Encompasses the concepts which an entrepreneur must know before embarking on an entrepreneurial journey Includes inspirational case studies from "Change Leaders".

Trust is a pervasive catalyst of human and business relationships that has inspired interest in researchers and practitioners alike. It has been shown to enhance engagement, communication, organizational performance, and online activities. Despite its role to cultivate cooperation, knowledge-sharing, and innovation, trust through digital means or even trust in digital media has presented new opportunities and challenges in society. Examples include a wider and faster dissemination of trust-influencing messages, and richer options of digital cues that engage, disrupt, or even transform how trust is formulated. Despite that, trust helps people to live through risky and uncertain situations, and the many capabilities enabled on the digital platforms have made the formation and sustaining of trust very different compared to traditional means. Trust in today's digital environment plays an important role and is intertwined with concepts including reliability, quality, and privacy. This book aims to bring together the theory and practice of trust in the new digital era and will present theoretical and practical foundations. Trust is not given; we must work to build it, but it is a very fragile and intangible asset once built. It is easy to destroy and challenging to rebuild. Researchers, academics, and students in the fields of management, responsibility, and business ethics will gain knowledge on trust and related concepts, learn about the theoretical underpinnings of trust and how it sustains itself through digital dissemination, and explore empirically validated practice regarding trust and its related concepts.

Two trends will have more influence than anything else on the world's future political and economic situation: the development of artificial intelligence and the emergence of China as a competitor to the United States on the international stage. This book is about the emerging innovation economy. It uses systems theory and evolutionary economics as a theoretical point of departure and explains why the focal point of the geopolitical stage is moving away from the alliance between the United States and Europe, and towards an alliance between China, the 14 Regional Comprehensive Economic Partnership countries, the countries along the new silk road, and Europe. The book argues that the globalization strategy of neoliberalism laid the foundation for the Chinese economic engine. Whereas the old globalization was driven by cost differences generally, and wage costs specifically, the new globalization is driven by divergence in competence in general, and technological competence in particular, and China's primary goal is to develop artificial intelligence and intelligent robots. Further, the book posits that the interactions between the climate crisis and the new technology will change production, distribution and the creation of profits, both in China and more widely in the global innovation economy. The book develops a structure to describe, analyze and explain the Chinese innovation economy and contributes to the discussion regarding technological developments in China. The book is written for readers who are oriented towards the new globalization that is emerging in the innovation economy and the factors driving China's economic growth.

There are few industries in today's world as dynamic and dramatically changing as the space sector, with new ventures and initiatives being announced on a daily basis. As well as emerging countries improving their launching and manufacturing capabilities, private actors are beginning to join public bodies in the space race, and participating in what is frequently being referred to as the new space era. With fantastic opportunities arising for business and economics, this book provides a comprehensive overview of the space sector, exploring recent initiatives, and the most important areas of investment in the industry, including emerging fields of activities such as asteroid mining and space tourism. It also addresses traditional and non-traditional security issues in the sector, together with discussing their legal implications. This interdisciplinary book provides insights for practitioners and researchers alike, particularly those involved in technology and innovation management, emerging markets, international relations, and security studies.

This book focuses on the analysis of financial data and innovative results of Chinese Zhongguancun (Z-park) NEEQ Listed Firms, and objectively evaluates the growth ability of them. The book displays the overall scale, growth capacity, industry distribution, social contribution, and comparison with other regions of NEEQ Listed Firms in Zhongguancun from multiple dimensions, aiming at objectively presenting the growth characteristics and development status of them. For global investors, economic researchers, or financial analysts, this book will be an important way to understand China's scientific and technological innovation achievements and Zhongguancun's outstanding enterprises.

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: * Big Data, Artificial Intelligence and Analytics in Digital Marketing * Emerging technologies and how they can enhance User Experience * How 'digital' is changing servicescapes * Issues surrounding ethics and privacy * Current and future issues surrounding Social Media * Key considerations for the future of Digital Marketing * Case studies and examples from real-life organisations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.

Some companies are great for customers - not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters - obvious, surely? They have also enjoyed huge business success, growing and making plenty of money. The Customer Copernicus answers the question that follows - if it's obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court. The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.

Novel effectuation-based approach; bridging this new approach with traditional core marketing concepts, such as targeting/positioning and marketing mix; Clear structure of chapters with key points, advice, features and summaries; Third edition fully updated to include coverage of leveraging big data analysis, further practical tools, updated references, cases and examples throughout, and updated online resources

The Fourth Industrial Revolution, also known as Industry 4.0, refers to the industrial paradigm bringing together the digital and physical worlds through the cyber-physical Systems, enhanced by the Internet of Things aimed to increase the effectiveness of human-machine cooperation (HMC). This book deals with issues related to the challenges of Industry 4.0 that are faced by enterprises and universities. Contrary to most publications on the subject, it covers both technological and business aspects of these challenges and shows how strong they are intertwined, bringing new value to readers. The book also presents new findings that will guide enterprises through Industry 4.0. This book offers readers an in-depth discussion of important areas of enterprises' activities in the context of Industry 4.0. The first area concerns human resources management; in particular, what new employee competencies will be needed on the labor market, how to use modern concepts (e.g. design thinking), and how to manage multi-national teams of employees. The second area is related to marketing and covers issues regarding customized products. The third area is devoted to technical aspects such as autonomous vehicles, Internet of Things (IoT), radio-frequency identification (RFID) systems, and Bluetooth Low Energy (BLE) technology. The fourth area concerns IT systems, including systems that support work and business management, strategic information systems, and cyber-physical systems. Aimed at researchers, academics, practitioners, and students, it will be of value to those in the fields of human resource management, marketing, organizational studies, and management of technology and innovation.

The near-ubiquitous spread of ICT offers unprecedented opportunities for social and economic agents, reshapes social and economic structures and drives the emergence of socioeconomic networks. This book contributes to the growing body of literature and present state of knowledge, offering the reader broad evidence on how new information and communication technologies impact women's economic and social empowerment and hence have an impact on overall welfare creation. More specifically, it concentrates on demonstrating how ICT may become "empowering technologies" through their implementation. The book is designed to provide deep insight into the theoretical and empirical evidence on ICT as a significant driver of women`s social and economic development. Special focus is given to examining the following broad topics: channels of ICT impact on women's development; the role of ICT in enhancing women's active participation in formal labor markets; examples of how ICT encourages education, skills development, institutions development et alia, and thus contributes to women's social and economic empowerment, as well as case-based evidence on ICT's role in fostering women's equality. The primary audience for the book will be scholars and academic professionals from a wide variety of disciplines but mainly those who are concerned with addressing the issues of economic development and growth, social development, the role of technology progress in the context of broadly defined socioeconomic progress. Chapters 1 and 3 of this book are available for free in PDF format as Open Access from the individual product page at www.routledge.com. They have been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Management in the Age of Digital Business Complexity focuses on how the digital age is changing management and vastly speeding up complexity dynamics. The recent coevolution of technologies has dramatically changed in just a few years how people and firms learn, communicate, and behave. Consequently, the process of how firms coevolve and the speed at which they coevolve has been dramatically changed in the digital age, and managerial methods are lagging way behind. Combining his own expertise with that of a number of specialist and international co-authors, McKelvey conveys how companies that fall behind digitally can quickly be driven out of business. The book has been created for academics seeking to upgrade management thinking into the modern digital age and vastly improve the change capabilities of firms facing digital-oriented competition.

Sustainability, Technology and Innovation 4.0 is a holistic perception and analysis of innovation at the level of public organisations, innovation in industry and innovation in HR. Its chapters collectively present a thesis that Innovation 4.0 signals a technological revolution that has the opportunity to prevent environmental degradation and, in particular, to stop climate warming, the effects of which may disrupt the process of sustainable development. Uniquely, this edited book offers a comprehensive and multi-faceted examination of Innovation 4.0, fulfilling methodical, empirical and utilitarian goals. The methodological objective is to present tools that allow the identification, analysis and assessment of the relationship between Innovation 4.0 and inspiration that will carry society towards a new economic and social order. Its empirical aim is to enable the analysis and evaluation of the role of public organisations, innovation in industry and innovation in HR in the process of building sustainable development of the global environment. The book's utilitarian goal is a recommendation for global organisations of Innovation 4.0 as an instrument to stimulate an innovative economy. This is a high-level research book aimed at postgraduates, MBA students, researchers and academics from business colleges and universities, and may also provide a valuable strategic perspective for business executives.

As we witness a series of social, political, cultural, and economic changes/disruptions this book examines the Fourth Industrial Revolution and the way emerging technologies are impacting our lives and changing society. The Fourth Industrial Revolution is characterised by the emergence of new technologies that are blurring the boundaries between the physical, the digital, and the biological worlds. This book allows readers to explore how these technologies will impact peoples' lives by 2030. It helps readers to not only better understand the use and implications of emerging technologies, but also to imagine how their individual life will be shaped by them. The book provides an opportunity to see the great potential but also the threats and challenges presented by the emerging technologies of the Fourth Industrial Revolution, posing questions for the reader to think about what future they want. Emerging technologies, such as robotics, artificial intelligence, big data and analytics, cloud computing, nanotechnology, biotechnology, the Internet of Things, fifth-generation wireless technologies (5G), and fully autonomous vehicles, among others, will have a significant impact on every aspect of our lives, as such this book looks at their potential impact in the entire spectrum of daily life, including home life, travel, education and work, health, entertainment and social life. Providing an indication of what the world might look like in 2030, this book is essential reading for students, scholars, professionals, and policymakers interested in the nexus between emerging technologies and sustainable development, politics and society, and global governance.

Illustrates, in a very clear and practical manner, models and tools to analyse and improve healthcare production processes. Each chapter includes teaching cases, from different countries and settings, to help readers better understand the practical implications of the adoption of certain organizational models or managerial solutions (e.g. lean model). The recent COVID-19 pandemic has further highlighted the need to redesign healthcare production processes to become more efficient, responsive and flexible. Focuses on the organizational conditions required to successfully implement operations management change plans.

This book explores the promissory discourses and practices associated with the bioeconomy, focusing especially on the transformation of institutions; the creation, appropriation, and distribution of value; the struggle over resources, power, and meaning; and the role of altruism, kinship, and care practices. Governments and science enthusiasts worldwide are embracing the bioeconomy, championing it as the key to health, wealth, and sustainability, while citing it as justification to transform research and regulatory institutions, health and agricultural practices, ethics of privacy and ownership, and conceptions of self and kin. Drawing together studies from Asia, Australia, the Americas, and Europe, this volume encompasses subjects as diverse as regenerative medicine, population health research, agricultural finance, biobanking, assisted reproduction, immigration, breastfeeding, self-help groups, GM fish, and mining sewage.

In recent decades, governments have promoted social enterprise as a means to address welfare and tackle disadvantage. Early academic work on social enterprises reflected this development and engaged with their ability to deliver and create jobs, work towards remedial environmental goals, and address a range of societal challenges. More recently, researchers have started to investigate the broader potential of social enterprise for the wellbeing of people and the planet. In this context, this book aims to answer the question: In what ways can social enterprises improve the health and wellbeing of individuals and communities? The chapters in this edited collection take different perspectives on assessing how social enterprises address disadvantage and deliver health and wellbeing impacts. Drawing on evidence from international research studies, Social Enterprise, Health, and Wellbeing: Theory, Methods, and Practice presents the 'first wave' of innovative research on this topic and provides a platform of evidence to inspire the next generation of scholarly and policy interest. Drawing on the cutting edge of interdisciplinary research in the field, this book will be of interest to researchers, academics, policymakers, and students in the fields of entrepreneurship, public and social policy, community development, public health, human geography, and urban planning.

Due to automation, nearly half of the jobs will vanish over the next two decades in the US. However, the problem is not confined to any particular country. Management educators in higher education are faced with two fundamental questions: (a) how we prepare our students for new required technology competencies when conducting international business and (b) how we work with new technologies to prepare our students. While the next generation of employees requires competencies in working with artificial intelligence relying on data analytics, the emergence of artificial intelligence and new technologies in augmenting teaching is changing the nature of higher education across the globe. Management Education and Automation explores international management education in light of exponential development of artificial intelligence, big data, demographic shifts, expansion of robotic utilization in many economic sectors, aging populations and negative population growth in developed economies, multipolar international political systems, migration patterns, and fundamental shifts in individual and social interactions via digital media. It shows the latest state of knowledge on the topic and will be of interest to researchers, academics, policymakers, and students in the fields of international business and management, globalization, management education, and management of technology and innovation.

This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors, and entrepreneurs. Deep inequalities, violence, and urbanisation characterise the region. Despite the reduction of poverty observed during the first two decades of the 21st century, Latin America is the most unequal region in the world. Outside active war zones, the region has the highest homicide rate in the world and violence and inequality are both deeply intertwined. Markets have a crucial role to play in closing this gap and offering job and income opportunities, especially to unemployed youth, paving the way for safer, more peaceful, and sustainable development. The book also offers a theoretical reflection on the role that community enterprises who manage common-pool resources can play in serving markets and creating income opportunities for the rural poor. The book is recommended for managers, policy makers, students, and scholars interested in Base of the Pyramid markets and their potential to lift people out of poverty and to promote a more equal society.

Industrial transformation is a research and teaching field with a focus on the phenomenon and mechanisms of industrial development and renewal. It concerns changes in economic activities caused by innovation, competition and collaboration, and has a rich heritage of evolutionary economics, institutional economics, industrial dynamics, technology history and innovation studies. It borrows concepts and models from the social sciences (sociology, history, political sciences, business/management, economics, behavioural sciences) and also from technology and engineering studies. In this book, the authors present the key theories, frameworks and concepts of industrial transformation and use empirical cases to describe and explain the causes, processes and outcomes of transformation in the context of digitalization and sustainability. They stress that industrial transformation consists both of Darwinian "survival of the fittest" selection, and of intentional pursuits of innovation, and of industrial capabilities creation. The work argues that managing the global trends of transformation is not only about new technology and innovation: existing institutional settings and dynamic interactions between technological change, organizational adaptation and economic activities also have a profound impact on future trajectories. The areas under investigation are of great relevance for strategic management decisions and industrial and technology policies, and understanding the mechanisms underlying transformation and sustainable growth.

This innovative book takes seriously the ordinary activities of entrepreneurship and maps out new pathways for scholars to understand the nature, properties, and implications of studying practices for entrepreneurship studies. Entrepreneurship is neither an art nor a science, but a bundle of practices, as Peter Drucker once observed. Curiously however, academic research on entrepreneurship mostly abstracts away from practical activity. In contrast, Entrepreneurship As Practice takes ordinary activities of entrepreneurship seriously by mapping out new pathways for scholars to consider the everyday practices through which entrepreneurship occurs. Each chapter draws on contemporary theories of practice to illuminate the nature, properties, and implications of studying the practices of entrepreneurship. The chapters in this book were originally published as a special issue of the journal Entrepreneurship & Regional Development.

This book connects political economy perspectives with scenario planning for mapping out future trajectories of digital ecosystems. The focus is purposefully on digital ecosystems as it encompasses economic, political and social contexts on a global, national and local level. The diversity of political economy approaches allows the author to explore alternative meanings of digital ecosystem development, which is particularly useful for envisioning alternative futures. Often visions about the future of digital ecosystems suffer from a lack of imagination and confirmation bias which is favorable to the extrapolation of current trends. A wide range of political economy perspectives applied through positivist theorizing in this book shows different interpretations of developments in digital ecosystems. Scenario planning teams around the world have applied a collective imagination to show how future trajectories can be radically different from the current trends. The book outlines meta-scenarios for alternative futures of the political economy of digital ecosystems by reviewing and synthesizing the work of foresight teams. These meta-scenarios served as insights for developing four scenarios for European digital ecosystems through the workshops with high-level executives and experts. The scenarios identified the nature of EU cooperation and the development of digital infrastructure as key drivers. These four scenarios developed in the workshops are further operationalized in a specific context by exploring the implications for Estonia as well as for Chinese investments in European platforms. This exercise shows how scenarios of digital ecosystems can be used for stress-testing decisions and strategies. Decision-makers, students, scholars and other stakeholders in a wide range of industries ranging from academia to ride-sharing can use the scenarios for reframing different development trajectories and future-proofing their strategies. The scenarios can be further developed and modified for specific purposes and contexts as they are not written in stone.

This book integrates theoretical advances and empirical data on Enterprise Governance in Information Technology (EGIT) with practical applications based on numerous case examples. The third revised edition of Enterprise Governance of Information Technology provides professionals and students with the most recent research advancements as well as an in-depth discussion of the recently-introduced Control Objectives for Information and Related Technologies (COBIT) 2019 framework which can be used to facilitate a tailored implementation of effective EGIT. Furthermore, the book features a new chapter which provides readers with hands-on examples from practice and clear insights on how these relate to theory. At the forefront of the field, the authors of this volume draw from years of research and advising corporate clients to present a comprehensive resource on EGIT. Featuring a variety of elements, including executive summaries and sidebars, extensive references, questions and activities and additional online materials, this book is a valuable updated resource for professionals, students and researchers alike.

Drone Law and Policy describes the drone industry and its evolution, describing the benefits and risks of its exponential growth. It outlines the current and proposed regulatory framework in Australia, the United States, the United Kingdom and Europe, taking into consideration the current and evolving technological and insurance landscape. This book makes recommendations as to additional regulatory and insurance initiatives which the authors believe are necessary to achieve an effective balance between the various competing interests. The 23 chapters are written by global specialists on crucial topics, such as terrorism and security, airport and aircraft safety, maritime deployment, cyber-risks, regulatory oversight, licensing, standards and insurance. This book will provide authoritative reference and expert guidance for regulators and government agencies, legal practitioners, insurance companies and brokers globally, as well as for major organisations utilising drones in industrial applications.

This book explains how AI and Machine Learning can be applied to help businesses solve problems, support critical thinking and ultimately create customer value and increase profit. By considering business strategies, business process modeling, quality assurance, cybersecurity, governance and big data and focusing on functions, processes, and people's behaviors it helps businesses take a truly holistic approach to business optimization. It contains practical examples that make it easy to understand the concepts and apply them. It is written for practitioners (consultants, senior executives, decision-makers) dealing with real-life business problems on a daily basis, who are keen to develop systematic strategies for the application of AI/ML/BD technologies to business automation and optimization, as well as researchers who want to explore the industrial applications of AI and higher-level students.

This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies. Adopting an interdisciplinary approach, the contributions examine new developments that change the rules of traditional management. The chapters focus mainly on blockchain technologies and digital business in the "Industry 4.0" context, covering such topics as accounting, digitalization and use of AI in business operations and cybercrime. Intended for academics, blockchain experts, students and practitioners, the book helps business strategists design a path for future opportunities.