This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborations. Using various marketing lenses, it takes readers through the challenges of technology transfer and commercialization of science-based innovations. It presents research based, but practice-focused, conclusions relating to marketing implementation at different stages of the commercialization process. The author suggests that marketing's strategic role spans the whole process from idea generation, development, valuation, customer matching and marketization. Such approaches can improve the effectiveness of public money spent on research, university-industry cooperation, and research commercialization. The book will appeal to students, university teachers and researchers in a wide range of fields including: technology management, innovation, marketing, and science commercialization. It will also be of interest to those concerned directly with the practices of university technology transfer and commercialization, such as the employees, and leaders of technology transfer offices and researcher-entrepreneurs.

This edited collection captures current thinking about and future practices and strategies for human resource development (HRD). It brings together contributions from a number of leading academics, practitioners and consultants who are active in the debate about the future of HRD. As the world of work grows ever more complex, diverse and ambiguous, there is growing interest in how technology, globalisation, changing workforce demographics and talent development can play a greater role in developing organisations for the future. In this context, HRD is a critical tool to address current complexity and offer solutions to organisational learning needs. Split into two volumes covering technology and innovation as well as the role of HRD in disrupting management and organisational thinking, these books provide analyses of the role of HRD in addressing the needs of the digital revolution. Volume II offers a practical assessment of how HRD can drive change at an individual and organisational level through the adoption of various best practices. It provides the reader key insights into the HRD response to current issues and whether modern organisations should change their approach to learning and development. Together the two volumes offer a highly reflective, critical and insightful assessment on the foundations of HRD in the workplace.

This handbook addresses the intersection between corporate sustainability and digital transformation. It analyzes the challenges and transformations required to be able to have sustainable businesses with a future orientation. Topics include current and potential social, demographic, technological, and managerial trends; the implications of the digital revolution in society and business; as well as the challenges of being sustainable, and profitable. Providing an understanding of the business reasons to incorporate a future orientation into the business strategy, this handbook facilitates an understanding of the need for profound changes in individual behavior, organizational culture, public policy, and business environments to adapt to the accelerated changes and manage business with orientation to the future.

This book argues that ideas in the social realm are the context-bound products of distinct histories and cultures and thus cannot be co-opted across place and time. When ideas are used out of context, they become mere empty words that are depicted as absolute ideals, independent of the specific historical circumstances in which they were conceived. Therefore, highly ideologically guidelines based on one-size-fits-all principles are doomed to fail. The book emphasizes that the dominant Western intellectual paradigm has not improved human society in either Western or non-Western parts of the world. Some of the book's objectives are to rethink the dominant paradigm and invent a new world. We face an existential crisis that requires a new vision of the world and its well-being: one that is more inclusive and attentive to the diversity of people, histories, and cultures. We must remember that diversity in beliefs and values is the very essence of our humanity. This seminal work is essential reading for researchers of economic growth and development, political science, and innovation.

Creativity loosely refers to activities in the visual arts, music, design, film and performance that are primarily intended to produce forms of affect and social meaning. Yet, over the last few decades, creativity has also been explicitly mobilized by governments around the world as a 'resource' for achieving economic growth. The creative economy discourse emphasizes individuality, innovation, self-fulfillment, career advancement and the idea of leading exciting lives as remedies to social alienation. This book critically assesses that discourse, and explores how political shifts and new theoretical frameworks are affecting the creative economy in various parts of the world at a time when creative industries are becoming increasingly 'industrialized.' Further, it highlights how work inequalities, oligopolistic strategies, competitive logics and unsustainable models are inherent weaknesses of the industrial model of creativity. The interdisciplinary contributions presented here address the operationalization of creative practices in a variety of geographical contexts, ranging from the UK, France and Russia, to Greece, Argentina and Italy, and examine issues concerning art biennials, museums, DIY cultures, technologies, creative writing, copyright laws, ideological formations, craft production and creative co-ops.

This book explores how technological progress accelerates the transformation of economic development by adopting a fundamental logical approach to technological progress, intensive inputs, and promotion of productive efficiency to transformation of economic development. It investigates the internal mechanisms and the choice of corresponding modes that initiate technological progress to accelerate the transformation of economic development at three basic research levels: micro-enterprise level, mid-industry level and macro-economy level. Based on the above research, the book summarizes four dimensions facilitating the transformation: agricultural intensification, new industrialization, modernization of the service industry and the advanced manufacturing industry, and linkage of the modern service industry. This book is especially valuable in its hierarchical categorization covering theoretical, empirical, industrial and strategic exploration. On one hand, it analyzes the mechanisms and approaches influencing the transformation of economic development driven by technological progress from both theoretical and empirical perspectives. On the other hand, based on the introduction of advanced international experiences, it probes into the guarantee basis for the strategic implementation and the corresponding mode choices of the transformations. Furthermore, it offers specific policy proposals from both the macro level of how technological progress promotes the transformation of economic development and the micro level covering the agricultural, industrial and service industries.

In order to facilitate the safe, efficient and cost effective exchange of passengers and cargo between ground and sky airports require the provision of adequate runways, aircraft manoeuvring areas, cargo sheds and passenger processing facilities. Airports are capital intensive facilities and planning errors which result in the over or under-provision of capacity are both costly and problematic to rectify and so understanding the optimal configuration of passenger terminals is paramount. Of course, the design of passenger terminal buildings is influenced not only by levels of demand, the commercial requirements of airlines and tenant companies, the availability of investment funds and political influence but also by the aircraft that will be using the facility both now and in the future. Indeed, the introduction of the first generation of passenger jets in the 1950s and higher-capacity wide-bodied aircraft in the late 1960s required not only the expansion of gate areas and passenger processing facilities but also the introduction of new technologies such as the travelator, the baggage reclaim carousel and the airbridge. The introduction of the A380 'Super Jumbo' into revenue passenger service in 2007 similarly demanded a reconfiguration of the airports it serves and practitioners need to be cognisant of the options for accommodating a new generation of large aircraft. While large aircraft generally require a lengthy turn around period between flights and the extensive provision of expensive fixed ground support infrastructure, low cost carriers pursue a business model based on very short turnarounds and minimal use of airport infrastructure assets such as airbridges. One of the main challenges facing airport operators is how to accommodate the diverse and dynamic requirements of different operators and these issues are addressed in this Volume. Traditionally, aircraft were made and manufactured by small companies within one country but as costs have increased and technology has become more sophisticated, a relatively small number of manufacturers, which are supported by international supply chains, have come to dominate the commercial aircraft market. Originally, all aviation jet fuels were derived from crude oil. However, concerns about future oil supply and energy security combined with the need to improve aviation's environmental performance and sustainability has driven the development of alternative fuel sources. However, the development and adoption of alternative aviation fuels is not straightforward and the Volume examines the opportunities and challenges of widespread biofuel adoption in terms of production capacity, emissions reductions, cost and commercial viability. The final essays in this Volume address business model innovation in the airline and airport sector and include considerations of the future evolution of low cost carriers, the potential for airline-airport alliances and the development of multi-airport multinational operating companies.

- Inform policy makers and analysts about transformations and disruptions taking place in health care. - Introduce tools for evidence-based validation of value-creation strategies in the digital health ecosystem. - Disseminate the results of a multi-site, longitudinal research.

This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Management is a constellation of concepts and ideas. Its many definitions span the boundaries of leadership and strategy on the one hand and business administration on the other; from people management to P&L accounts, to both change and stability, sometimes simultaneously. There are few concepts that have attracted as much business interest as the management of organisations. Presenting a wide, deep and engaged body of research about management, this book explores how management competencies have developed over time and whether these are still relevant to the management of contemporary organizations. The author addresses this question by tracing the evolution of management competencies from the First to the Fourth Industrial revolution, investigating the role and style of managers in each 'revolution' and in multiple geographies. Ultimately, this book suggests that that five 'core management competencies; will be relevant as the Fourth Industrial Revolution gathers momentum.

This book addresses several aspects of environmental sustainability awareness and priorization, explores ways to use resources and processes more responsibly, and describes the strategies, models and tools required to overcome various challenges. Sustainable and green IT are used to minimize the current ICT recycling problems which are harming our planet. The book discusses the new green information technologies as alternatives to conventional ICT, which have significantly harmed nature, and examines how to make recent technologies such as cloud computing; social networking; smart technology; blockchains, IoT (internet-of-things); and big data sustainable. Exploring sustainability awareness and importance among individuals and organizations in the developed and developing countries, most of the contributions conclude that sustainability should be considered a duty in order to change mindsets, attitudes and actions so as to preserve our planet. Furthermore, it examines the green information technology strategies and models.

Currently, the prime focus for US business plans should not be on the manufacturing process design and delivery processes, but on greatly improving innovation leadership, design engineering capability, and sales and marketing innovation. These three areas have been sadly lacking significant performance improvement during the past 20 years. The magic word for US business is "simplification." Most of the books written to date focus on the solution development aspect of the Innovation System Cycle, which is less than 15% of the total innovative system. Focusing on solution development is only the start -- the rest of the innovation system cycle is what turns an idea into a profitable business. The techniques in this book are directed at key tasks across the innovative process, such as maximizing quality, productivity, maintainability, usability, and reliability, while focusing on reducing the product cycle time and costs within the innovative process. This book uses more than 50 different approaches/concepts, which leads the reader in a very simple method for understanding, establishing, and effectively using an innovative system to provide a significant marketing advantage. Previous books have focused on what to do; however, this book focuses on how to do it. It transforms a complicated complex system into easy-to-use and understand methodology.

This book clarifies the direction of business innovation using new ICT such as the Internet of things (IoT), artificial intelligence (AI), smartphones, and cloud computing through a series of case studies on successful trials and advanced businesses in the Asia-Pacific where many industry sectors have been growing successfully in the 21st century. ICT has been playing an important role in value creation for customers and in profit generation for providers, contributing to various service innovation and business innovation. Now, digitalization using IoT and AI provides solutions to address various issues in the human society, which is transforming services and businesses in the 21st century. "What is the direction of the business innovation using new ICT?" is a highly concerned question for business researchers and practitioners. Aiming to answer the question, this book conducts a number of cases studies in the Asia-Pacific region, including the Mainland China, Taiwan, Japan, Malaysia, Vietnam, as well as Australia. Among the studies, there are 4 cases from ICT providers, 4 cases from traditional and services, and 6 cases from new ICT applications and businesses. Each case analyzes social needs and human desires, new value created, roles of new technologies, processes and difficulties in developing new businesses, the relationship among customers, providers, and stakeholders, value chain co-creation and optimization, factors of success, and business models. Finally, the direction of business innovation with new ICT in the Asia-Pacific is suggested by summarizing the findings from the case studies through the lens of the theoretical analysis in service science.

Product design touches every aspect of modern life, determining the form and function of the products and technologies that we use every day. Product design is not just concerned with the appearance and functionality of products; it has an important role in determining the cost, pricing, risk and profitability profile of those products. Product Design and the Supply Chain shows how decisions taken at the design stage of a product's life cycle go on to affect that product's subsequent value to a company. Eighty percent of a product's eventual supply chain costs are already present at the early stages of product design and development. This book allows companies to make informed design decisions that have significant positive through-life implications for risk, complexity and responsiveness, thus allowing them to create a 'moat' that is difficult for competitors to sidestep or surmount. Product Design and the Supply Chain contains fascinating content applicable to industry. It is full of useful and insightful real-life cases and examples. This book sets out to show how design impacts: sales revenues, pricing, time to market, manufacturing and supply chain costs, supply chain risks, brand loyalty, and competitiveness.

All four authors of Building Bridges Among the BRICs take a close look at the national culture of their nations with their strengths and weaknesses for politics and business. They examine the origins of these cultures from the historical and geographical perspectives.

The Intelligent Organisation proposes a radically different way of designing organisations to capitalise on the potential offered by contemporary information capability. Integrated, coherent information is taken as a competitive advantage enabling synthesis of behaviour and processes in an organisation designed backwards from its customers to achieve desired outcomes. An Intelligent Organisation uses information to drive learning and adaptation at the level of individuals, tasks, processes and the whole organisation, to deliver transformational changes in business performance. This fully updated second edition explores how to enable this change through systemic reinvention. Drawing on proven organisational applications exploiting data, information and management science, and grounded in tested theory, this book is not about incremental improvement but about fundamentally rethinking the whole. Building on the first edition, two chapters have been added to apply the ideas of the Intelligent Organisation to the individual as well as to the nation. Further discussion on the current issues around technology and ethics have been incorporated, as well as review questions and improved pedagogy. The text is supported by updated case studies throughout and a dedicated website, www.intelligentorganisation.com, with support materials for lecturers. Uniquely bridging the gap between information systems and organisational behaviour, The Intelligent Organisation will be of particular significance to master's and undergraduate students of Information Systems, Knowledge Management and Organisational Theory.

Rapidly growing technology and globalization have put tremendous pressure on management teams. Technological developments with far reaching implications on social, economic, political, and environmental ecosystems cannot be underemphasized. Currently, organizations are trying to be more inclusive and aware of diversity, rapid technology growth, and globalization along with remotely operating businesses for profit motivation. The delegative and individual employee-based management styles of the past have become obsolete. With globalization, virtual offices, and rapid technology growth, management challenges have become an expensive force to reckon with. In this book, the authors address the recent trends in management in global environments. The authors explore issues such as managing virtual teams, gender and management, e-commerce, biased financing, quantum computing, and disruption in the financial services industry. The book will serve as a valuable resource to researchers interested in the future management challenges facing global organizations.

This open access book explores the concept of Industry 4.0, which presents a considerable challenge for the production and service sectors. While digitization initiatives are usually integrated into the central corporate strategy of larger companies, smaller firms often have problems putting Industry 4.0 paradigms into practice. Small and medium-sized enterprises (SMEs) possess neither the human nor financial resources to systematically investigate the potential and risks of introducing Industry 4.0. Addressing this obstacle, the international team of authors focuses on the development of smart manufacturing concepts, logistics solutions and managerial models specifically for SMEs. Aiming to provide methodological frameworks and pilot solutions for SMEs during their digital transformation, this innovative and timely book will be of great use to scholars researching technology management, digitization and small business, as well as practitioners within manufacturing companies.

This book discusses the importance of innovation and entrepreneurial ecosystems in supporting regional competitiveness. It also encourages academics, business professionals and policy-makers to rethink innovation ecosystems as drivers of regional competitiveness, demonstrating the complex interactions between regional economic and social actors, and their impact on regional competitiveness. Further, the book examines the role of entrepreneurship and innovation policies in different regions (e.g. lagging regions, rural regions, etc.), and describes critical success factors in multi-level technologies and innovation policies and strategies.

This book presents new approaches to logistics solutions in global environments, with a special focus on collaborative logistics and intermodality. Contributions in this book are linked to two major initiatives in global logistics - H2020 MSCA-RISE-EU project EC-Asia Research Network on Integration of Global and Local Agri-Food Supply Chains Towards Sustainable Food Security (GOLF), and the International Conference on Logistics & Supply Chain (CiLOG). Topics covered in this book are: global logistics environments in manufacturing industries, key logistic decision-making parameters, global logistics management and its impact on container logistics processes, logistic market clusters and many more.

Contributing to the debate on work performance evaluation in a time of technological transformation, this book explores the impact of digitisation on production and organisation models, as well as on the rights and interests of the stakeholders involved. As organisations down-size, merge with other companies and become decentralised, the boundaries in employer-employee-customer relationships are blurred and new models for the organisation and assessment of work performance have emerged. With these new models, innovative regulatory approaches are sorely needed. Taking an interdisciplinary approach and drawing on theoretical concepts from organisation studies, human resource management, sociology and labour economics, this all-encompassing collection is not only essential reading for academics and students, but also for policy-makers and employers who are looking for innovative and practical solutions to the challenges of modern employment relations.

This book provides an overview of evolving patterns of trade partnership with historical perspective. It presents changing requirements of industry competitiveness and explains the vital relationships between trade partnerships and industry competitiveness. As well, it further examines the interactive relationships between trade partnerships and industry competitiveness. In recent years, with decreasing strategic alliances among nations and less visibility of international governance mechanisms (e.g., WTO) and counter to globalization, preferential trade agreements and free-trade agreements have proliferated among nations. At the same time, industrial competitiveness is becoming a serious strategic policy priority of nations-both advanced and emerging economies. Theoretical discussion focuses on the practices of global network capabilities for the top of the pyramid (ToP) and base of the pyramid (BoP). Special focus is on trade partnerships and industry competitiveness in the Asian economies (China, Japan, South Korea, India, Indonesia), three ASEAN nations (Vietnam, Thailand, and Malaysia), and Mexico. Extensive industry and firm-level case studies discuss ToP and BoP interface capabilities in the form of manufacturing and services life-cycle management, which extends value creation and delivery of manufacturing and services. This extension integrates the cloud ecosystem, such as timely data/information/knowledge flows via the virtual world; and ground value chains, such as the flow of complex real goods and services in the visible world.

Novel effectuation-based approach; bridging this new approach with traditional core marketing concepts, such as targeting/positioning and marketing mix; Clear structure of chapters with key points, advice, features and summaries; Third edition fully updated to include coverage of leveraging big data analysis, further practical tools, updated references, cases and examples throughout, and updated online resources

With the widespread transformation of information into digital form throughout society - firms and organisations are embracing this development to adopt multiple types of IT to increase internal efficiency and to achieve external visibility and effectiveness - we have now reached a position where there is data in abundance and the challenge is to manage and make use of it fully. This book addresses this new managerial situation, the post-digitalisation era, and offers novel perspectives on managing the digital landscape. The topics span how the post-digitalisation era has the potential to renew organisations, markets and society. The chapters of the book are structured in three topical sections but can also be read individually. The chapters are structured to offer insights into the developments that take place at the intersection of the management, information systems and computer science disciplines. It features more than 70 researchers and managers as collaborating authors in 23 thought-provoking chapters. Written for scholars, researchers, students and managers from the management, information systems and computer science disciplines, the book presents a comprehensive and thought-provoking contribution on the challenges of managing organisations and engaging in global markets when tools, systems and data are abundant.

Providing evidence of the role of human capital on innovation in the Middle East, this edited collection closely examines the unique nature of the workforce in this region. It highlights the challenges that the United Arab Emirates faces in becoming more globally competitive, with emphasis on its unique socio-cultural context and a rapidly changing institutional set up. Filling a growing need for research - particularly in the context of the UAE's ambition to become one of the world's most innovative countries - the authors address six main themes: happiness; employee incentives; the restructuring and integration of employees; inclusion and diversity; employer and nation branding; and human capital and innovation. This book examines the global best practices firms in the UAE need to adopt in order to overcome weaknesses, setting an agenda for future research in the context of human capital and human resource management for the UAE.