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Books > Business & Economics > Business & management > Management of specific areas > Research & development management

Industrial Technological Development (Routledge Revivals) - A Network Approach (Paperback): Hakan Hakansson Industrial Technological Development (Routledge Revivals) - A Network Approach (Paperback)
Hakan Hakansson
R917 R662 Discovery Miles 6 620 Save R255 (28%) Ships in 12 - 17 working days

Technical innovation in industry is regarded by many people as the best way of making industry more profitable. A great deal of energy and time is being expended by businessmen and by governments discussing how best to bring about technical innovation. This book, which was first published in 1987, argues that all concerned with technical innovation should bear in mind the importance of 'networks'. 'Networks' are defined as the web of contacts which exist between suppliers, customers, and producers in industry. Drawing on extensive original research, the book discusses the need for co-ordinating technical research and development with suppliers and customers and examines in detail how this should best be done. This book is ideal for students of business and economics.

The New Production of Users - Changing Innovation Collectives and Involvement Strategies (Hardcover): Sampsa Hyysalo, Torben... The New Production of Users - Changing Innovation Collectives and Involvement Strategies (Hardcover)
Sampsa Hyysalo, Torben Elgaard Jensen, Nelly Oudshoorn
R4,465 Discovery Miles 44 650 Ships in 12 - 17 working days

Behind the steady stream of new products, technologies, systems and services in our modern societies there is prolonged and complicated battle around the role of users. How should designers get to know the users' interests and needs? Who should speak for the users? How may designers collaborate with users and in what ways may users take innovation into their own hands? The New Production of Users offers a rare overview of these issues. It traces the history of designer-user relations from the era of mass production to the present days. Its focus lies in elaborating the currently emerging strategies and approaches to user involvement in business and citizen contexts. It analyses the challenges in the practical collaborations between designers and users, and it investigates a number of cases, where groups of users collectively took charge of innovation. In addition to a number of new case studies, the book provides a thorough account of theories of user involvement as well as and offers further developments to these theories. As a part of this, the book relates to the wide spectrum of fields currently associated with user involvement, such as user-centered design, participatory design, user innovation, open source software, cocreation and peer production. Exploring the nexus between users and designers, between efforts to democratize innovation and to mobilize users for commercial purposes, this multi-disciplinary book will be of great interest to academics, policy makers and practitioners in fields such as Innovation Studies, Innovation Policy, Science and Technology Studies, Cultural Studies, Consumption studies, Marketing, e-commerce, Media Studies as well as Design research.

Rethinking Innovation - Global Perspectives (Paperback): Ram Subramanian, Martin Rahe, Vishnu Prasad Nagadevara, C. Jayachandran Rethinking Innovation - Global Perspectives (Paperback)
Ram Subramanian, Martin Rahe, Vishnu Prasad Nagadevara, C. Jayachandran
R1,565 Discovery Miles 15 650 Ships in 12 - 17 working days

Innovation manifests itself as a key driver of improved productivity and sustainable growth in today's global economic landscape. This book * brings together perspectives and case studies from across the world; * discusses frameworks and actual conditions required for innovation; and * examines a variety of themes, such as technology innovation, research & development, team and human resource management, product and process creativity and entrepreneurship development to augment strategic and competitive advantage. It will prove essential to those in business and management, entrepreneurship, economics and development studies, particularly those interested in innovation, strategic planning and business leadership.

Clusters, Networks, and Innovation in Small and Medium Scale Enterprises (SMEs) - The Role of Productive Investment in the... Clusters, Networks, and Innovation in Small and Medium Scale Enterprises (SMEs) - The Role of Productive Investment in the Development of SMEs in Nigeria (Paperback, New edition)
Osmund Osinachi Uzor
R2,132 R1,807 Discovery Miles 18 070 Save R325 (15%) Ships in 12 - 17 working days

The book presents a new approach towards the promotion of Small and Medium Scale Enterprises (SMEs). Over three decades there have been controversies in development policy circles on whether SMEs in Sub-Saharan Africa have the potential to create and sustain employment, generate income, alleviate poverty, and contribute to economic growth. The concerns were due to the worsening employment crisis in the region, increasing poverty, structural weakness and increasing globalisation pressure. Several theoretical approaches with respect to promoting Small and Medium Scale Enterprises in the region are discussed in the book, notably the view that certain internal and external constraints are limiting the growth of SMEs, and the view that specific obstacles, such as access to finance, local and global markets, entrepreneurship and management, human resources and training, information, innovation, and access to networks and technological capability have been extensively investigated.

Information Theft Prevention - Theory and Practice (Hardcover): Romanus Okeke, Mahmood Shah Information Theft Prevention - Theory and Practice (Hardcover)
Romanus Okeke, Mahmood Shah
R4,721 Discovery Miles 47 210 Ships in 12 - 17 working days

As retail businesses migrate to the digital realm, internal information theft incidents continue to threaten on-line and off-line retail operations. The evolving propagation of internal information theft has surpassed the traditional techniques of crime prevention practices. Many business organizations search for internal information theft prevention guides that fit into their retail business operation, only to be inundated with generic and theoretical models. This book examines applicable methods for retail businesses to effectively prevent internal information theft. Information Theft Prevention offers readers a comprehensive understanding of the current status of the retail sector information theft prevention models in relation to the internationally recognized benchmark of information security. It presents simple and effective management processes for ensuring better information system security, fostering a proactive approach to internal information theft prevention. Furthermore, it builds on well-defined retail business cases to identify applicable solutions for businesses today. Integrating the retail business operations and information system security practices, the book identifies ways to coordinate efforts across a business in order to achieve the best results. IT security managers and professionals, financial frauds consultants, cyber security professionals and crime prevention professionals will find this book a valuable resource for identifying and creating tools to prevent internal information theft.

Behavioral Strategy for Competitive Advantage (Hardcover): T.K. Das Behavioral Strategy for Competitive Advantage (Hardcover)
T.K. Das
R3,017 Discovery Miles 30 170 Ships in 10 - 15 working days

Behavioral strategy continues to attract increasing research interest within the broader field of strategic management. Research in behavioral strategy has clear scope for development in tandem with such traditional streams of strategy research that involve economics, markets, resources, and technology. The key roles of psychology, organizational behavior, and behavioral decision making in the theory and practice of strategy have yet to be comprehensively grasped. Given that strategic thinking and strategic decision making are importantly concerned with human cognition, human decisions, and human behavior, it makes eminent sense to bring some balance in the strategy field by complementing the extant emphasis on the "objective"" economics-based view with substantive attention to the "subjective" individual-oriented perspective. This calls for more focused inquiries into the role and nature of the individual strategy actors, and their cognitions and behaviors, in the strategy research enterprise. For the purposes of this book series, behavioral strategy would be broadly construed as covering all aspects of the role of the strategy maker in the entire strategy field. The scholarship relating to behavioral strategy is widely believed to be dispersed in diverse literatures. These existing contributions that relate to behavioral strategy within the overall field of strategy has been known and perhaps valued by most scholars all along, but were not adequately appreciated or brought together as a coherent sub-field or as a distinct perspective of strategy. This book series on Research in Behavioral Strategy will cover the essential progress made thus far in this admittedly fragmented literature and elaborate upon fruitful streams of scholarship. More importantly, the book series will focus on providing a robust and comprehensive forum for the growing scholarship in behavioral strategy. In particular, the volumes in the series will cover new views of interdisciplinary theoretical frameworks and models (dealing with all behavioral aspects), significant practical problems of strategy formulation, implementation, and evaluation, and emerging areas of inquiry. The series will also include comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with potential for wider application of behavioral strategy. Through the ongoing release of focused topical titles, this book series will seek to disseminate theoretical insights and practical management information that will enable interested professionals to gain a rigorous and comprehensive understanding of the subject of behavioral strategy. Behavioral Strategy for Competitive Advantage contains contributions by leading scholars in the field of behavioral strategy research. The 8 chapters in this volume deal with a number of significant issues relating to how behavioral strategy may serve to create competitive advantage, covering topics such as decision change timing, top management regulatory focus, cognitive foundations of pricing decisions, short-termism in HRM, and the effects of managerial role enactments on alliance performance. The chapters include empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on the role of behavioral strategy in enhancing competitive advantage.

Technology, Management and Society (Hardcover): Peter Drucker Technology, Management and Society (Hardcover)
Peter Drucker
R4,285 Discovery Miles 42 850 Ships in 12 - 17 working days

In this volume Drucker has collected twelve essays on technology and management and their relationship to, and interaction with, human society. In these essays the reader is able to grasp and savour some of the essential ideas and philosophy that have been expanded into Drucker's various books. In this volume Drucker has collected twelve essays on technology and management and their relationship to, and interaction with, human society. In these essays the reader is able to grasp and savour some of the essential ideas and philosophy that have been expanded into Drucker's various books.

Setting the PACE in Product Development (Hardcover): Michael E. McGrath Setting the PACE in Product Development (Hardcover)
Michael E. McGrath
R4,005 Discovery Miles 40 050 Ships in 12 - 17 working days

Setting the PACE in Product Development describes how to effectively manage the key ingredients of successful product development: time, quality, talent and resources. This revised edition of Product Development provides essential insight as to how to efficiently organize people, resources and processes to dramatically improve financial results, strategic positions, internal morale and customer satisfaction. The PACE techniques integrate vital company-wide functions, engaging the entire company and focusing its collective energy on strategically and financially important goals.

Corporate Innovation (RLE Marketing) - Marketing and Strategy (Paperback): Gordon Foxall Corporate Innovation (RLE Marketing) - Marketing and Strategy (Paperback)
Gordon Foxall
R1,440 Discovery Miles 14 400 Ships in 12 - 17 working days

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

Customer Engagement - Contemporary issues and challenges (Hardcover): Roderick J.  Brodie, Linda D. Hollebeek, Jodie Conduit Customer Engagement - Contemporary issues and challenges (Hardcover)
Roderick J. Brodie, Linda D. Hollebeek, Jodie Conduit
R4,603 Discovery Miles 46 030 Ships in 12 - 17 working days

How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.

Innovation in Public Services - Theoretical, managerial, and international perspectives (Hardcover): Stephen Osborne, Louise... Innovation in Public Services - Theoretical, managerial, and international perspectives (Hardcover)
Stephen Osborne, Louise Brown, Richard Walker
R4,313 Discovery Miles 43 130 Ships in 12 - 17 working days

In response to changes in internal needs, external organizational environments, and the expectations of shareholders - most notably, citizens and politicians - innovation is now an important common-place aspect of governance and the running of public service organizations. Given the ongoing financial and economic crisis, which presents a significant challenge to public service organizations (PSOs), there is a growing need to establish innovative strategies in order to survive the crisis, and provide the basis for future sustainable growth. This book contributes towards the discussion of PSO innovation through theoretically informed empirical studies of innovation across a range of theories, topics and fields. Studies examine the role of citizens, managers, and public service organizations; the adoption, diffusion, implementation, and management of innovations; collaboration, communication, and information technologies; and decision-making, ethical principles, HR management, leadership, and procurement. The studies - which examine the situation in a range of countries in Europe and Asia - cover a range of different organizations such as non-profits, health service organizations, and local governments. This book was originally published as a special issue of Public Management Review.

Consumer Product Innovation and Sustainable Design - The Evolution and Impacts of Successful Products (Paperback): Robin Roy Consumer Product Innovation and Sustainable Design - The Evolution and Impacts of Successful Products (Paperback)
Robin Roy
R1,434 Discovery Miles 14 340 Ships in 12 - 17 working days

Consumer Product Innovation and Sustainable Design follows the innovation and evolution of consumer products from vacuum cleaners to mobile phones from their original inventions to the present day. It discusses how environmental concerns and legislation have influenced their design and the profound effects these products have had on society and culture. This book also uses the lessons from the successes and failures of examples of these consumer products to draw out practical guidelines for designers, engineers, marketers and managers on how to become more effective at product development, innovation and designing for environmental sustainability.

A Design Driven Guide for Entrepreneurs - Strategies for Starting up in a Multiverse (Paperback): Rhea Alexander, Rose Pember,... A Design Driven Guide for Entrepreneurs - Strategies for Starting up in a Multiverse (Paperback)
Rhea Alexander, Rose Pember, Kiely Sweatt, Joseph Press
R1,015 Discovery Miles 10 150 Ships in 9 - 15 working days

A new wave of entrepreneurs is leading a global paradigm shift towards values-driven business. This book empowers you to challenge the status quo and create value through its unique and adaptive approach to venture-building by design. Authored by a multidisciplinary team of practicing design strategists, business leaders, academics, and entrepreneurs, this hands-on guide models strategic design as a mindset for starting up: framing problems, applying methods, identifying opportunities, and creating pathways forward through futures and systems thinking. Carefully curated case studies of young impact-driven entrepreneurs along with resources, including action-based frameworks, diagrams, and templates for founders to replicate, and a reader's checklist to enable the transformation of daily practice (and a company), will open new dimensions that amplify the global shift towards a more regenerative world and a multiverse of possibilities. Are you ready to journey to places where ideas for products, services, and experiences transform how we live and work? Then this guide is for you: the Design-driven Entrepreneur.

Innovation, Alliances, and Networks in High-Tech Environments (Hardcover): Fiorenza Belussi, Luigi Orsi Innovation, Alliances, and Networks in High-Tech Environments (Hardcover)
Fiorenza Belussi, Luigi Orsi
R4,468 Discovery Miles 44 680 Ships in 12 - 17 working days

Recent years have seen a growth in strategic alliances, mergers and acquisitions and collaborative networks involving knowledge-intensive and hi-tech industries. However, there have been relatively few studies looking at this form of collaboration as a strategy to drive firms' innovative performances. This book specifically focuses on the role of strategic alliances, M&A and innovation networks, providing insights on if and how they contribute to boosting firms' innovation performances. The book has a double purpose. Firstly, it investigates at an industry level the role played by the alliance, M&As and networks in high-tech environments such as biotechnology, pharmaceutical, software and nanotechnology in creating, transforming and reshaping the dynamics inside and between industries. Secondly, it explores the impact at the firm level of factors such as cognitive distance, management capabilities, and relational and social capabilities, on firms' global innovation capacity, measured as innovation quantity, innovation quality and innovation novelty. The book will be of interest to scholars working on the economics of innovation, innovation management studies, strategic management, regional science and evolutionary economics, among other areas.

Copyright Industries and the Impact of Creative Destruction - Copyright Expansion and the Publishing Industry (Paperback):... Copyright Industries and the Impact of Creative Destruction - Copyright Expansion and the Publishing Industry (Paperback)
Jiabo Liu
R1,516 Discovery Miles 15 160 Ships in 12 - 17 working days

This book examines the relationship between the legal extension of copyright duration as an enduring means of copyright protection and the growth of the UK book publishing industry as a typical creative industry reliant on copyright. The book draws on Schumpeter's theory of creative destruction to analyse the implications of copyright law and policy on the book industry and illustrate the dynamic interaction between copyright expansion and the growth of the creative industries. The book reviews the historical development of UK copyright expansion and also considers copyright in the digital age. It explores the legal and economic concerns about copyright protection in general, and the expansion of copyright duration in particular. Using an innovative empirical method, it explores whether the expansion of the duration of copyright promotes or precludes the growth of book publishing industry. It goes on to suggest changes to copyright policy which would have an impact on the economics of innovation in the creative industries. This book will be of particular interst to scholars and students of Intellectual Property Law.

Health Technology Development and Use - From Practice-Bound Imagination to Evolving Impacts (Paperback): Sampsa Hyysalo Health Technology Development and Use - From Practice-Bound Imagination to Evolving Impacts (Paperback)
Sampsa Hyysalo
R1,471 Discovery Miles 14 710 Ships in 12 - 17 working days

How do development and use of new technology relate? How can users contribute to innovation? This volume is the first to study these questions by following particular technologies over several product launches in detail. It examines the emergence of inventive ideas about future technology and uses, how these are developed into products and embedded in health care practices, and how the form and impact of these technologies then evolves through several rounds of design and deployment across different types of organizations. Examining these processes through three case studies of health care innovations, these studies reveal a blind spot in extant research on development-use relations. The majority of studies have examined shorter 'episodes': moments within particular design projects, implementation processes, usability evaluations, and human-machine interactions. Studies with longer time-frames have resorted to a relatively coarse 'grain-size' of analysis and hence lost sight of how the interchange is actually done. As a result there are no social science, information systems, or management texts which comprehensively or adequately address: * how different moments, sites and modes of shaping new technology determine the evolution of new technology; * the detailed mechanisms of learning, interaction, and domination between different actors and technology during these drawn out processes; and * the relationship of technology projects and the professional practices and social imaginations that are associated in technology development, evaluation, and usage. The "biographies of technologies and practices" approach to new technology advanced in this volume offers us urgent new insight to core empirical and theoretical questions about how and where development projects gain their representations of future use and users, how usage is actually designed, how users' requests and modifications affect designs, and what kind of learning takes place between developers and users in different phases of innovation-all crucial to our understanding and ability to advance new health technology, and innovation more generally.

Challenging the Innovation Paradigm (Paperback): Karl Erik Sveiby, Pernilla Gripenberg, Beata  Segercrantz Challenging the Innovation Paradigm (Paperback)
Karl Erik Sveiby, Pernilla Gripenberg, Beata Segercrantz
R1,496 Discovery Miles 14 960 Ships in 12 - 17 working days

Innovation is almost always seen as a "good thing". Challenging the Innovation Paradigm is a critical analysis of the innovation frenzy and contemporary innovation research. The one-sided focus on desirable effects of innovation misses many opportunities to reduce the undesirable consequences. Authors in this book show how systemic effects outside the innovating firms reduce the net benefits of innovation for individual employees, customers, as well as for society as a whole - also the innovators' own organizations. This book analyzes the dominant discourses that construct and reconstruct the assumptions and one-sidedness of contemporary innovation research (generally known as the pro-innovation bias) by focusing on consequences of innovation, distinguishing between intended and unintended as well as desirable and undesirable consequences. Contributors illustrate how both the discourses of innovation and the consequences of innovation permeate all levels of society: in policy discourse, in academic discourse, in research funding, in national innovation systems, in the financial sector, in organizational and work contexts, and in environmental pollution. The volume offers a critical, multidisciplinary, and multinational perspective on the topic, with authors from diverse academic fields examining and making comparisons between a variety of national contexts.

Beyond E-Business - Towards networked structures (Hardcover): Paul Grefen Beyond E-Business - Towards networked structures (Hardcover)
Paul Grefen
R4,314 Discovery Miles 43 140 Ships in 12 - 17 working days

In Beyond E-Business: Towards Networked Structures Paul Grefen returns with his tried and tested BOAT framework for e-business, now fully expanded and updated with the very latest overview of digitally connected business; from business models, organization structures and architecture, to information technology. What used to be termed "e-business" is now simply business as usual. Today's successful organizations are complex; they are part of dynamic business networks built on digital channels, going far beyond traditional e-business. This text provides invaluable insights of modern e-business integrated with networked business, going much further than the usual analysis of traditional e-business texts. Included is coverage of the Big Five-social media, mobile computing, big data, cloud computing, and the internet of things --as well as service-oriented business and technology. This essential text provides a compact roadmap to networked e-business for engineering, information systems or business students as well as professionals in the field.

Collaborative Innovation - Developing Health Support Ecosystems (Hardcover): Mitsuru Kodama Collaborative Innovation - Developing Health Support Ecosystems (Hardcover)
Mitsuru Kodama
R4,449 Discovery Miles 44 490 Ships in 12 - 17 working days

With the development of the aging society and the increased importance of emergency risk management in recent years, a large number of medical care challenges - advancing medical treatments, care & support, pharmacological treatments, greater health awareness, emergency treatments, telemedical treatment and care, the introduction of electronic charts, and rising costs - are emerging as social issues throughout the whole world. Hospitals and other medical institutions must develop and maintain superior management to achieve systems that can provide better medical care, welfare and health while enabling "support innovation." Key medical care, welfare and health industries play a crucial role in this, but also of importance are management innovation models that enable "collaborative innovation" by closely linking diverse fields such as ICT, energy, electric equipment, machinery and transport.

Looking across different industries, "Collaborative Innovation" offers new knowledge and insights on the extraordinary value and increasing necessity of collaboration across different organizations in improving the health and lives of people. It breaks new ground with its research theme of building "health support ecosystems," focusing on protecting people through collaborative innovation. This book opens up new, wide-ranging interdisciplinary academic research domains combining the humanities with science across various areas including general business administration, economics, information technology, medical informatics and drug information science.

The Customer Copernicus - How to be Customer-Led (Paperback): Charlie Dawson, Sean Meehan The Customer Copernicus - How to be Customer-Led (Paperback)
Charlie Dawson, Sean Meehan
R954 Discovery Miles 9 540 Ships in 9 - 15 working days

Some companies are great for customers - not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters - obvious, surely? They have also enjoyed huge business success, growing and making plenty of money. The Customer Copernicus answers the question that follows - if it's obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court. The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.

R&D Decisions - Strategy Policy and Innovations (Paperback): Alice Belcher, John Hassard, Stephen Procter R&D Decisions - Strategy Policy and Innovations (Paperback)
Alice Belcher, John Hassard, Stephen Procter
R1,592 Discovery Miles 15 920 Ships in 12 - 17 working days

R&D Decisions, Strategy, Policy and Innovations explores how research and development decisions affect all of us. They are linked inextricably to the performance of firms and of economics as a whole. Their importance means that they are of concern to a large number of practitioners, policy-makers and researchers. This book demonstrates the range of issues and perspectives which R&D can encompass and at the same time brings out the elements which unite them. The papers in this book are organized into three main sections: * Strategy and Organization explores the importance of R&D and of the structures and strategies of individual organizations. The emerging 'core competence paradigm' is especially noted. * Policy and Performance looks at what new thinking on R&D more generally implies for government policy and the performance of industries, regions and economies. * Disclosure and the Market examines issues raised by changing regulations on the disclosure of R&D expenditure.

Innovation Management in Robot Society (Hardcover): Kristian Wasen Innovation Management in Robot Society (Hardcover)
Kristian Wasen
R3,288 Discovery Miles 32 880 Ships in 12 - 17 working days

This book introduces cutting-edge issues and thought-provoking concepts on innovation management. It illustrates how robotic developments allow new powerful support functionalities for harnessing workplace innovations and new types of work in enterprises. In particular, low status jobs-heavy, repetitive and dangerous jobs-are disappearing and increasingly replaced by creative and meaningful work. It situates the research within theoretical developments and academic literature in business and management studies on innovation networks and partnerships. The book then introduces the notion of "friction management," which invites us to re-examine creative tensions and explore how contradictions may spur or restrain change and innovation in this landscape. Innovation and change challenge established patterns, cultures, value systems, interests and network configurations-which creates a variety of frictions. Therefore, a theory of friction management is crucial, particularly in innovation-intensive industries, and can help professionals to understand change and the dynamics of innovation so that they can orchestrate events and learn to distinguish between the creative and negative frictions that can arise and that are important for change and the innovation process. Thus, the goal of friction management is to orchestrate, mobilize and (re)combine key organizational resources to strategically increase innovation capacity and promote dynamic renewal and creativity. It will be of interest to scholars and postgraduates in the areas of innovation management, sociology and business administration.

People and Products - Consumer Behavior and Product Design (Hardcover): Allan J. Kimmel People and Products - Consumer Behavior and Product Design (Hardcover)
Allan J. Kimmel
R2,730 Discovery Miles 27 300 Ships in 12 - 17 working days

By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as: the attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of; design and form and how they facilitate product usage; technological developments and the ways they have changed how consumers interact with products; product disposal and sustainability; emerging and future trends in consumer behavior and product development and design. This exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design, and brand management.

Leveraging Knowledge Communication for Innovation - Framework, Methods and Applications of Social Network Analysis in Research... Leveraging Knowledge Communication for Innovation - Framework, Methods and Applications of Social Network Analysis in Research and Development (Paperback)
Tobias Mueller-Prothmann
R2,011 Discovery Miles 20 110 Ships in 12 - 17 working days

The paradigm of social network analysis (SNA) is widely recognized as a potential approach to analyze, evaluate, and influence communication processes. The author argues that SNA proves useful as a theoretical concept and as a practical tool for knowledge communication in research and development (R&D). The context of innovative knowledge generation in organizational R&D environments is introduced very broadly with reference to the existing literature. The pragmatic approach of networks is outlined as a powerful concept to grasp the social relationships between individuals as well as between social aggregates for conceptual and analytical purposes. Based on three case studies, methods of SNA are simplified and illustrated according to their basic steps to meet practical needs and show their usefulness for business practice. Moreover, the book provides examples for interventions and follow-up activities to improve processes of organizational knowledge communication based on SNA.

Leading and Transforming Organizations - Navigating the Future (Paperback): Kumaran Rajaram Leading and Transforming Organizations - Navigating the Future (Paperback)
Kumaran Rajaram
R1,037 Discovery Miles 10 370 Ships in 9 - 15 working days

* Illustrates the approaches to how business can stay agile and be sustainable in unprecedented situations * Outlines strategies for corporate governance and ethics in digital economy * Explains how to create an innovative culture and outcome based approach to achieve key business deliverables while meeting stakeholders' needs

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