Air Travel Industry - Theories, Methods and Recent Issues (Hardcover)

As the air travel industry begins to emerge from the COVID-19 restrictions, new research must be undertaken to survey the changing business landscape. This book examines existing air travel literature, illustrates the current theories in the field, and suggests research methods for integrating them in fieldwork. The book begins by surveying the landscape of air travel research and examining key theoretical frameworks such as grounded theory, institutional theory, prospect theory and the theory of planned behaviour. It then explores when qualitative and quantitative research methods are appropriate for use in air travel research, and how they can be applied successfully. Gathered contributors from Southeast Asia and the Middle East highlight some of the latest issues, including the impacts of COVID-19 on air freight, airline catering, and passenger perceptions of security and safety. Future directions for research are also proposed. This book will appeal to researchers and postgraduate students in the fields of air transport or aviation management, tourism marketing, and consumer behaviour.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Series:	Routledge Frontiers of Business Management
Release date:	July 2023
First published:	2023
Editors:	Azizul Hassan • Nor Aida Abdul Rahman • Nurhayati Mohd Nur
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	216
ISBN-13:	978-1-03-245969-1
Categories:	Books > Reference & Interdisciplinary > Communication studies > Research methods Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Industry & industrial studies > Transport industries > Aerospace & air transport industries > General
LSN:	1-03-245969-7
Barcode:	9781032459691

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