As the air travel industry begins to emerge from the COVID-19 restrictions, new research must be undertaken to survey the changing business landscape. This book examines existing air travel literature, illustrates the current theories in the field, and suggests research methods for integrating them in fieldwork. The book begins by surveying the landscape of air travel research and examining key theoretical frameworks such as grounded theory, institutional theory, prospect theory and the theory of planned behaviour. It then explores when qualitative and quantitative research methods are appropriate for use in air travel research, and how they can be applied successfully. Gathered contributors from Southeast Asia and the Middle East highlight some of the latest issues, including the impacts of COVID-19 on air freight, airline catering, and passenger perceptions of security and safety. Future directions for research are also proposed. This book will appeal to researchers and postgraduate students in the fields of air transport or aviation management, tourism marketing, and consumer behaviour.

Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers. Comprehensive and applied in its approach, this text provides postgraduate, MBA and Executive Education students with an understanding of the capabilities, processes and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.

This book offers readers a deeper understanding of the Cyberspace, of how institutions and industries are reinventing themselves, helping them excel in the transition to a fully digitally connected global economy. Though technology plays a key part in this regard, societal acceptance is the most important underlying condition, as it poses pressing challenges that cut across companies, developers, governments and workers. The book explores the challenges and opportunities involved, current and potential future concepts, critical reflections and best practices. It addresses connected societies, new opportunities for governments, the role of trust in digital networks, and future education networks. In turn, a number of representative case studies demonstrate the current state of development in practice.

Triple Bottom Line (TBL or 3BL) was coined as a wide and inspiring approach for businesses aimed at understanding how to create, track and manage economic, social, and environmental value added. The sustainability sector is strongly increasing its relevance among academics and practitioners, and the market opportunities associated with the Sustainable Development Goals are estimated in over $ 12 trillion per year by 2030. Although this is a promising context, a recent article suggested a rethinking of the TBL, arguing that sustainability goals' value should not be assessed in terms of profit and loss, but of people wellbeing and planet health, looking for a societal profit. Technology plays a crucial role in our society. Respectively, the Agenda 21 and the Paris Agreement consider technology to be essential in the pursue of the sustainable development and the achievement of the SDGs. Adding to this, the Covid-19 pandemic has accelerated the adoption of digital solution in several field, from the way of working to the way of buying and consuming. Companies are becoming more aware of the responsibility they have with the environmental and human context, and people are looking for a work reflecting their values and purposes to motive them. This book aims to contribute to the understanding on the role of technology and its emerging and innovative solutions in the achievement of a sustainable development while making profit. It will be of value to researchers, academics, practitioners, and students in the fields of strategic management, entrepreneurship, management of technology and innovation, and sustainable development.

Organizations today are being challenged to make sense of changes in environments that, now more than ever, are described as VUCA (volatile, uncertain, complex and ambiguous). They are also being driven to understand how the future will evolve and what impact it will have not only on the organizations themselves, but also on industries and societies. In recent decades a field has emerged to support organizations in addressing these challenges: strategic foresight. This book is a comprehensive introduction to strategic foresight. It presents a history of the field and explains the main principles in thinking about the future. The book describes how organizations can apply strategic foresight, and explains how it relates to other fields such as strategy, innovation and leadership, highlighting the relevance of strategic foresight not only for organizations but also for individuals, particularly managers and leaders. Grounded in the theoretical foundations of strategic foresight, the book reflects the latest academic research and explores practical applications in different contexts. It draws on more than two decades of experience that the author has in the field as a researcher, a consultant and in the corporate context. This is essential reading for managers and leaders of public and private organizations who want to establish strategic foresight practices, as well as students of foresight and managers in the fields of innovation, research & development and marketing.

This book provides a comprehensive review of industry 4.0 and its applications, discussing the history of industry evaluation, including industry 1.0, 2.0, 3.0 and 4.0, and the future structure of industry evaluation. It also examines the effects and impact of various technologies in industry and presents new interdisciplinary business models based on advanced technologies with the help of use cases. Lastly, it highlights the benefits of technological implementation in industry using examples of real-world applications, providing a robust and reliable technological conceptual framework and roadmap for decision-makers in all areas of industry involved transformation.

This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN's Sustainable Development Goals. This book, linking theory with practical application, offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints.

Pulling aside the curtain of 'Big Data' buzz, this book introduces C-suite and other non-technical senior leaders to the essentials of obtaining and maintaining accurate, reliable data, especially for decision-making purposes. Bad data begets bad decisions, and an understanding of data fundamentals - how data is generated, organized, stored, evaluated, and maintained - has never been more important when solving problems such as the pandemic-related supply chain crisis. This book addresses the data-related challenges that businesses face, answering questions such as: What are the characteristics of high-quality data? How do you get from bad data to good data? What procedures and practices ensure high-quality data? How do you know whether your data supports the decisions you need to make? This clear and valuable resource will appeal to C-suite executives and top-line managers across industries, as well as business analysts at all career stages and data analytics students.

Pulling aside the curtain of 'Big Data' buzz, this book introduces C-suite and other non-technical senior leaders to the essentials of obtaining and maintaining accurate, reliable data, especially for decision-making purposes. Bad data begets bad decisions, and an understanding of data fundamentals - how data is generated, organized, stored, evaluated, and maintained - has never been more important when solving problems such as the pandemic-related supply chain crisis. This book addresses the data-related challenges that businesses face, answering questions such as: What are the characteristics of high-quality data? How do you get from bad data to good data? What procedures and practices ensure high-quality data? How do you know whether your data supports the decisions you need to make? This clear and valuable resource will appeal to C-suite executives and top-line managers across industries, as well as business analysts at all career stages and data analytics students.

This book traces how the current wave of industrial digitalization relates to processes of domination and emancipation. It aims to counter techno-deterministic narratives that would connect a perceived new 'industrial revolution' with clear-cut societal consequences. In order to do this, the volume intervenes into three ongoing discussions which pertain to emancipation and domination in the workplace, promises of emancipation through digital fabrication, and the idea of emancipating, configuring, and infrastructuring the users of industrial products. Within this framework it addresses topics including democratic participation, management thinking, gamification, the maker movement, reshoring, digital platforms, and the automation of healthcare.

This book presents for the first time a detailed and comprehensive interpretation of Zhongguancun, China's first national self-dependent innovation demonstration zone. Explored in the book are examples of world-class, leading enterprises in fields, such as the Internet, big data, artificial intelligence, green and low-carbon, modern supply chain and high-end service. According to some data, the rate of contribution to the economic increase of Beijing made by Zhongguancun rose to 36.8% in 2015 from 17.9% in 2010. More specifically, in 2015, nearly 40% of the economic increase in Beijing was contributed by Zhongguancun Science Park. By 2017, Zhongguancun fostered 650 gazelle enterprises and 70 unicorn companies. The book also uniquely provides readers with a panoramic interpretation of the environment for innovation and entrepreneurship in Zhongguancun. It is mainly divided into three parts: History of Zhongguancun, Data of Zhongguancun, Cases of Zhongguancun and Policies of Zhongguancun. Through the depiction of history, data, cases and policy, this book clarifies that in most cases, enterprises in Zhongguancun become successes by following such a road characterized by starting from scratch and by relying on science and technology innovation and expanding from small to big by virtue of the capital market. ""Zhongguancun Model: Driving the Dual Engines of Science & Technology and Capital" deepens the reader's understanding of the new economy development in China and is essential reading for business/management researchers and practitioners, economists, IT specialists, and IT policy makers around the world.

Interdisciplinarity has seemingly become a paradigm for modern and meaningful research. Clearly, the interdisciplinary modus of deliberation enables to unfold relevant but quite different disciplinary perspectives to the reflection of broader scientific questions or societal problems. However, whether the comprehensive results of interdisciplinary reflection prove to be valid or to be acceptable in trans-disciplinary terms depends upon certain preconditions, which have to be fulfilled for securing scientific quality and social trust in advisory contexts. The present book is written by experts and practitioners of interdisciplinary research and policy advice. It analyses topical and methodological approaches towards interdisciplinarity, starting with the current role of scientific research in society. The volume continues with contributions to the issues of knowledge and acting and to trans-disciplinary deliberation. The final conclusions address the scientific system as substantial actor itself as well as the relevant research and education politics.

Interest in the management of creative and cultural organisations has grown at pace with the size of this sector. This textbook uniquely focuses on how innovation in these industries transforms practice. Uncovering the strategic role of innovation for organizations in the creative and cultural sector, the book provides readers with practical guidance to help traverse seismic disruptions brought about by global health and economic crises. The authors examine how innovation in business models, products, services, and technology has disrupted the competitive landscapes of the arts world. Innovations are characterized as deriving from other industries as well as via exogenous shocks that privilege some companies over others. Case studies bring to life how innovation is used strategically in different ways around varying competitive forces. Enhanced by conceptual tools and replete with industry examples, this textbook is an ideal resource for students and reflective practitioners to understand how innovation can be a productive tool for transforming their own creative and cultural industry practice and performance during a period of rapid technological change and unprecedented societal challenge.

Interest in the management of creative and cultural organisations has grown at pace with the size of this sector. This textbook uniquely focuses on how innovation in these industries transforms practice. Uncovering the strategic role of innovation for organizations in the creative and cultural sector, the book provides readers with practical guidance to help traverse seismic disruptions brought about by global health and economic crises. The authors examine how innovation in business models, products, services, and technology has disrupted the competitive landscapes of the arts world. Innovations are characterized as deriving from other industries as well as via exogenous shocks that privilege some companies over others. Case studies bring to life how innovation is used strategically in different ways around varying competitive forces. Enhanced by conceptual tools and replete with industry examples, this textbook is an ideal resource for students and reflective practitioners to understand how innovation can be a productive tool for transforming their own creative and cultural industry practice and performance during a period of rapid technological change and unprecedented societal challenge.

Retopia tells the story of social innovation in times of crisis, and through its cross-disciplinary narrative it goes beyond existing forms of future anticipation and maps out a practice-based approach to the creation of new realities. It explores how new imaginaries, social experiments, and laboratories of societies can create spaces of possibilities, revalidate the peripheries, and create new forms of social coherence. The peripheral regions in Europe are facing a crisis triangle: depopulation, the rise of the 'useless' class, and outdated social welfare systems. It is a crisis of political imaginaries and a lack of inspiring political stories. In response to this, the book specifically focuses on the concept of 'retopia', the idea of creating inclusive spaces of social innovation that encourage active participation. Through the creation of relocalized societies with a high degree of autonomy in 'left-over' spaces such as Sicily, Western Latvia or Northern Bulgaria, retopian redevelopment schemes offer new perspectives on 'ruined spaces'. Retopia uncovers the common links and limitations of utopian studies, future studies, degrowth, narratology, the commons, and political geography. Retopia: Creating New Spaces of Possibility is an articulation of the potentialities of social innovation, political imaginaries, and future images, provoking a stimulating discussion among scholars and students in the fields of Politics and Future and Anticipation Studies.

This book provides insights on how to approach and utilize data science tools, technologies and methodologies related to artificial intelligence (AI) in industrial contexts. It explains the essence of distributed computing and AI-technologies, and their inter-connections. Description of various technology and methodology approaches, and their purpose and benefits when developing AI-solution in industrial contexts is included. In addition, it summarizes experiences from AI technology deployment projects from several industrial sectors. Features: Presents compendium of methodologies and technologies in Industrial AI and digitalization. Illustrates sensor to actuation approach showing complete cycle, that defines and differences AI and digitalization concept. Covers a broad range of academic and industrial issues within the field of asset management. Discusses impact of Industry 4.0 in other sectors. Includes a dedicated chapter on real-time case studies. This book is aimed at researchers and professionals in industrial and software engineering, network security, AI and ML, engineering managers, operational and maintenance specialists, asset managers, digital and AI manufacturing specialists.

Extensive research conducted by the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto, California, USA, and the Hasso Plattner Institute in Potsdam, Germany, has yielded valuable insights on why and how design thinking works. The participating researchers have identified metrics, developed models, and conducted studies, which are featured in this book, and in the previous volumes of this series. Offering readers a closer look at design thinking, and its innovation processes and methods, this volume addresses the new and growing field of neurodesign, which applies insights from the neurosciences in order to improve design team performance. Thinking and devising innovations are inherently human activities - and so is design thinking. Accordingly, design thinking is not merely the result of special courses or of being gifted or trained: it is a way of dealing with our environment and improving techniques, technologies and life in general. As such, the research outcomes compiled in this book are intended to inform and provide inspiration for all those seeking to drive innovation - be they experienced design thinkers or newcomers.

This book explores the enactment of technologically mediated Human Resource Management (HRM) in the gig economy from various perspectives. The gig economy offers a new form of work which is in line with the ongoing consumer desire for convenience. Also known as the online platform, on-demand or digital platform economy, the gig economy is perhaps one of the most distinctive and extreme sides of the increasingly digitalised and fragmented nature of work. This volume examines various challenges that exist between online labor platforms and human resource management in the realm of the gig economy. The chapters in this book explore issues like institutional complexity, technological supervision of gig workers, recruitment in the gig economy, quality of work and work fairness. They further illustrate the importance of gig work being incorporated within the parameters of HRM research given the existence of many activities and practices that are typically associated with HR functions within traditional organisational forms. This book will be a beneficial read for advanced students and researchers of Management, Economics, Business and Marketing. It was originally published as a special issue of The International Journal of Human Resource Management.

When we talk about clusters, it's the fabulous destiny of Silicon Valley that first comes to mind - the place where entrepreneurs and policymakers alike flock. But do we really understand the complex mechanics of these clusters? What tools can economics and other related disciplines use to analyze their performance? When it comes to spending taxpayer money to support cluster development, do benefits actually exceed costs? This book provides a synthesis of cluster theory and presents methodologies to analyze their structure and performance. It also contains insights into how to renew regional innovation policy. The French edition of this volume was granted Best Book in Economics 2016 by The French Association of Economics (AFSE)

Being in the business of generation and dissemination of knowledge, R&D organizations have to attain a balance between revenue generation and creation of knowledge advantage for clients. Based on a global study, this book argues that R&D organizations must not become market driven but must internalize the market in the organizational processes through developing partnerships with clients. The book uses the benchmarking technique to evaluate organizational best practices for enhancing the effectiveness of R&D organizations.

Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers. Comprehensive and applied in its approach, this text provides postgraduate, MBA and Executive Education students with an understanding of the capabilities, processes and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.

This edited book focuses on growth and entrepreneurial development in rapidly developing countries in Asia-Pacific region. The book synthesizes the scholarly papers and ideas presented at the 3rd International Conference on Managing the Asian Century, Kuala Lumpur, Malaysia in 2015. It accounts for that fact that entrepreneurs of today are focusing more on technology and that this is happening in so-called Smart Nations. Chapters in the book elaborate on huge gains in innovation in ASEAN, China and India. Gains that are essential for national growth. Some of the issues that are covered include developments in Financial-Data Analysis, Global Healthcare, Geospatial Analysis, Lean Manufacturing, Human Resource, and Big Data and Learning Analytics.

This textbook presents the core of recent advances in design theory and its implications for design methods and design organization. Providing a unified perspective on different design methods and approaches, from the most classic (systematic design) to the most advanced (C-K theory), it offers a unique and integrated presentation of traditional and contemporary theories in the field. Examining the principles of each theory, this guide utilizes numerous real life industrial applications, with clear links to engineering design, industrial design, management, economics, psychology and creativity. Containing a section of exams with detailed answers, it is useful for courses in design theory, engineering design and advanced innovation management. "Students and professors, practitioners and researchers in diverse disciplines, interested in design, will find in this book a rich and vital source for studying fundamental design methods and tools as well as the most advanced design theories that work in practice". Professor Yoram Reich, Tel Aviv University, Editor-in-Chief, Research In Engineering Design. "Twenty years of research in design theory and engineering have shown that training in creative design is indeed possible and offers remarkably operational methods - this book is indispensable for all leaders and practitioners who wish to strengthen theinnovation capacity of their company." Pascal Daloz, Executive Vice President, Dassault Systemes

The book introduces the reader to game-changing ways of building and utilizing Internet-based services related to design and manufacture activities through the cloud. In a broader sense, CBDM refers to a new product realization model that enables collective open innovation and rapid product development with minimum costs through social networking and negotiation platforms between service providers and consumers. It is a type of parallel and distributed system consisting of a collection of inter-connected physical and virtualized service pools of design and manufacturing resources as well as intelligent search capabilities for design and manufacturing solutions. Practicing engineers and decision makers will learn how to strategically position their product development operations for success in a globalized interconnected world.