This book traces how the current wave of industrial digitalization relates to processes of domination and emancipation. It aims to counter techno-deterministic narratives that would connect a perceived new 'industrial revolution' with clear-cut societal consequences. In order to do this, the volume intervenes into three ongoing discussions which pertain to emancipation and domination in the workplace, promises of emancipation through digital fabrication, and the idea of emancipating, configuring, and infrastructuring the users of industrial products. Within this framework it addresses topics including democratic participation, management thinking, gamification, the maker movement, reshoring, digital platforms, and the automation of healthcare.

Being in the business of generation and dissemination of knowledge, R&D organizations have to attain a balance between revenue generation and creation of knowledge advantage for clients. Based on a global study, this book argues that R&D organizations must not become market driven but must internalize the market in the organizational processes through developing partnerships with clients. The book uses the benchmarking technique to evaluate organizational best practices for enhancing the effectiveness of R&D organizations.

Strategies of enterprises evolve with the development of strategic management theory and new concepts, models, and outlooks that emerge with it. The concept of ambidexterity is a relatively new approach to business development strategies, which involves simultaneous exploration and exploitation activities to ensure the success of the company and a relatively sustainable competitive advantage. This begs the question as to whether the ambidextrous strategy is the right choice for all enterprises, and if not, what determines its choice. This book identifies and systematizes antecedents for choosing ambidextrous strategy, including factors related to the uncertainty of the environment, its dynamics, complexity, and unpredictability, intra-organizational factors, those related to resources, organizational structure, and behavioral context, as well as those related to strategic leadership. It examines the outcomes of implementing ambidexterity from the perspective of financial and market performance and assesses the choices of companies operating in Poland from the perspective of the impact that particular antecedents had and the outcomes achieved, providing knowledge and guidance on the circumstances in which choosing the ambidextrous strategy brings the best results. The book presents the research findings to date, the cognitive gaps that still exist, and the directions for further research. It is intended for scientific circles, doctoral and management students and a wide range of managers, who have to make difficult strategic choices aimed, on the one hand, at increasing the efficiency of the company and, on the other, at seeking new paths of growth.

Interest in the management of creative and cultural organisations has grown at pace with the size of this sector. This textbook uniquely focuses on how innovation in these industries transforms practice. Uncovering the strategic role of innovation for organizations in the creative and cultural sector, the book provides readers with practical guidance to help traverse seismic disruptions brought about by global health and economic crises. The authors examine how innovation in business models, products, services, and technology has disrupted the competitive landscapes of the arts world. Innovations are characterized as deriving from other industries as well as via exogenous shocks that privilege some companies over others. Case studies bring to life how innovation is used strategically in different ways around varying competitive forces. Enhanced by conceptual tools and replete with industry examples, this textbook is an ideal resource for students and reflective practitioners to understand how innovation can be a productive tool for transforming their own creative and cultural industry practice and performance during a period of rapid technological change and unprecedented societal challenge.

Interest in the management of creative and cultural organisations has grown at pace with the size of this sector. This textbook uniquely focuses on how innovation in these industries transforms practice. Uncovering the strategic role of innovation for organizations in the creative and cultural sector, the book provides readers with practical guidance to help traverse seismic disruptions brought about by global health and economic crises. The authors examine how innovation in business models, products, services, and technology has disrupted the competitive landscapes of the arts world. Innovations are characterized as deriving from other industries as well as via exogenous shocks that privilege some companies over others. Case studies bring to life how innovation is used strategically in different ways around varying competitive forces. Enhanced by conceptual tools and replete with industry examples, this textbook is an ideal resource for students and reflective practitioners to understand how innovation can be a productive tool for transforming their own creative and cultural industry practice and performance during a period of rapid technological change and unprecedented societal challenge.

This book presents for the first time a detailed and comprehensive interpretation of Zhongguancun, China's first national self-dependent innovation demonstration zone. Explored in the book are examples of world-class, leading enterprises in fields, such as the Internet, big data, artificial intelligence, green and low-carbon, modern supply chain and high-end service. According to some data, the rate of contribution to the economic increase of Beijing made by Zhongguancun rose to 36.8% in 2015 from 17.9% in 2010. More specifically, in 2015, nearly 40% of the economic increase in Beijing was contributed by Zhongguancun Science Park. By 2017, Zhongguancun fostered 650 gazelle enterprises and 70 unicorn companies. The book also uniquely provides readers with a panoramic interpretation of the environment for innovation and entrepreneurship in Zhongguancun. It is mainly divided into three parts: History of Zhongguancun, Data of Zhongguancun, Cases of Zhongguancun and Policies of Zhongguancun. Through the depiction of history, data, cases and policy, this book clarifies that in most cases, enterprises in Zhongguancun become successes by following such a road characterized by starting from scratch and by relying on science and technology innovation and expanding from small to big by virtue of the capital market. ""Zhongguancun Model: Driving the Dual Engines of Science & Technology and Capital" deepens the reader's understanding of the new economy development in China and is essential reading for business/management researchers and practitioners, economists, IT specialists, and IT policy makers around the world.

Retopia tells the story of social innovation in times of crisis, and through its cross-disciplinary narrative it goes beyond existing forms of future anticipation and maps out a practice-based approach to the creation of new realities. It explores how new imaginaries, social experiments, and laboratories of societies can create spaces of possibilities, revalidate the peripheries, and create new forms of social coherence. The peripheral regions in Europe are facing a crisis triangle: depopulation, the rise of the 'useless' class, and outdated social welfare systems. It is a crisis of political imaginaries and a lack of inspiring political stories. In response to this, the book specifically focuses on the concept of 'retopia', the idea of creating inclusive spaces of social innovation that encourage active participation. Through the creation of relocalized societies with a high degree of autonomy in 'left-over' spaces such as Sicily, Western Latvia or Northern Bulgaria, retopian redevelopment schemes offer new perspectives on 'ruined spaces'. Retopia uncovers the common links and limitations of utopian studies, future studies, degrowth, narratology, the commons, and political geography. Retopia: Creating New Spaces of Possibility is an articulation of the potentialities of social innovation, political imaginaries, and future images, provoking a stimulating discussion among scholars and students in the fields of Politics and Future and Anticipation Studies.

This book provides insights on how to approach and utilize data science tools, technologies and methodologies related to artificial intelligence (AI) in industrial contexts. It explains the essence of distributed computing and AI-technologies, and their inter-connections. Description of various technology and methodology approaches, and their purpose and benefits when developing AI-solution in industrial contexts is included. In addition, it summarizes experiences from AI technology deployment projects from several industrial sectors. Features: Presents compendium of methodologies and technologies in Industrial AI and digitalization. Illustrates sensor to actuation approach showing complete cycle, that defines and differences AI and digitalization concept. Covers a broad range of academic and industrial issues within the field of asset management. Discusses impact of Industry 4.0 in other sectors. Includes a dedicated chapter on real-time case studies. This book is aimed at researchers and professionals in industrial and software engineering, network security, AI and ML, engineering managers, operational and maintenance specialists, asset managers, digital and AI manufacturing specialists.

Interdisciplinarity has seemingly become a paradigm for modern and meaningful research. Clearly, the interdisciplinary modus of deliberation enables to unfold relevant but quite different disciplinary perspectives to the reflection of broader scientific questions or societal problems. However, whether the comprehensive results of interdisciplinary reflection prove to be valid or to be acceptable in trans-disciplinary terms depends upon certain preconditions, which have to be fulfilled for securing scientific quality and social trust in advisory contexts. The present book is written by experts and practitioners of interdisciplinary research and policy advice. It analyses topical and methodological approaches towards interdisciplinarity, starting with the current role of scientific research in society. The volume continues with contributions to the issues of knowledge and acting and to trans-disciplinary deliberation. The final conclusions address the scientific system as substantial actor itself as well as the relevant research and education politics.

Extensive research conducted by the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto, California, USA, and the Hasso Plattner Institute in Potsdam, Germany, has yielded valuable insights on why and how design thinking works. The participating researchers have identified metrics, developed models, and conducted studies, which are featured in this book, and in the previous volumes of this series. Offering readers a closer look at design thinking, and its innovation processes and methods, this volume addresses the new and growing field of neurodesign, which applies insights from the neurosciences in order to improve design team performance. Thinking and devising innovations are inherently human activities - and so is design thinking. Accordingly, design thinking is not merely the result of special courses or of being gifted or trained: it is a way of dealing with our environment and improving techniques, technologies and life in general. As such, the research outcomes compiled in this book are intended to inform and provide inspiration for all those seeking to drive innovation - be they experienced design thinkers or newcomers.

This book explores the enactment of technologically mediated Human Resource Management (HRM) in the gig economy from various perspectives. The gig economy offers a new form of work which is in line with the ongoing consumer desire for convenience. Also known as the online platform, on-demand or digital platform economy, the gig economy is perhaps one of the most distinctive and extreme sides of the increasingly digitalised and fragmented nature of work. This volume examines various challenges that exist between online labor platforms and human resource management in the realm of the gig economy. The chapters in this book explore issues like institutional complexity, technological supervision of gig workers, recruitment in the gig economy, quality of work and work fairness. They further illustrate the importance of gig work being incorporated within the parameters of HRM research given the existence of many activities and practices that are typically associated with HR functions within traditional organisational forms. This book will be a beneficial read for advanced students and researchers of Management, Economics, Business and Marketing. It was originally published as a special issue of The International Journal of Human Resource Management.

When we talk about clusters, it's the fabulous destiny of Silicon Valley that first comes to mind - the place where entrepreneurs and policymakers alike flock. But do we really understand the complex mechanics of these clusters? What tools can economics and other related disciplines use to analyze their performance? When it comes to spending taxpayer money to support cluster development, do benefits actually exceed costs? This book provides a synthesis of cluster theory and presents methodologies to analyze their structure and performance. It also contains insights into how to renew regional innovation policy. The French edition of this volume was granted Best Book in Economics 2016 by The French Association of Economics (AFSE)

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.

Artificial intelligence and the autonomous robots of the Fourth Industrial Revolution will render certain jobs and competences obsolete but will also create new roles, which in turn require new sets of skills. They will also transform how we produce, distribute and consume, as well as how we think. Rather than a linear understanding of evolutionary processes, we will develop a more interactive and circular interpretation. This book offers a unique and holistic perspective on the future of work in the context of industry 4.0. It discusses the globalization of capital markets, how artificial intelligence can help organizations to be more competitive and the new role of leadership in this technological landscape. The author argues that there are four categories of competences, which will be required in order to maintain the relevance of human skills and expertise in the innovation economy. The new jobs that come into being will lend themselves to a particular set of skills. General competences will be necessary for roles involving the 4Cs of communication, creativity, collaboration and change. Specific or STEM competences will be called for across the science, technology, engineering and mathematics sectors. Human competences will lend themselves to positions comprising the SELC framework of social, emotional, leadership and cultural skills. Critical or REVE competences will be in demand for roles embracing reflection, ethics, values and the environment. The book provides a human-centric view of the current technological advancements of artificial intelligence and robotics and offers a positive outlook for human actors seeking continued relevance. It will appeal to scholars and students of the innovation economy, the knowledge society and the coming Fourth Industrial Revolution.

The Spring Electric is a lower priced electrical vehicle from The Renault Group. It is the result of an impossible project that was a breakthrough in cultural innovation. The development of the Spring brought together a French company, a Japanese partner, an Indian project, and a Chinese developer to deliver a car for the European market. The Innovation Odyssey: Lessons from an Impossible Project examines four key issues central to this vehicle's development: The nature of the automotive industry itself and the actors involved in these "societal" innovations. The movement toward the electrification of vehicles is inseparable from public policies aimed at reducing carbon emissions. Without substantial subsidies or rigorous bans on internal combustion engine vehicles (ICEVs), the electric vehicle (EV) would not be developed. It is these public policies that create the conditions for an electrified vehicle market. Electrification is thus a three-way game, in which public actors play a central role alongside suppliers and customers. Therefore, an analysis of these policies is essential to understand manufacturers' strategies in this area. What are the differences between these policies? Do they introduce regional competitive advantages? How do firms in the globalized automotive sector adapt to or take advantage of these differences? How can they combine local adaptation. Product strategy. To what extent should this technological breakthrough at the heart of the car be associated with a more profound break in the definition of the automobile product? Is the answer an electrification of the dominant ICEV design (and if so, how?) or a complete redefinition of the vehicle? International cooperation. Automotive design is largely concentrated in the technical centers of the parent companies: Detroit, Guyancourt, Wolfsburg, Yokohama. How can the design processes and the European and Chinese skills and know-how be combined in a project designed far from the traditional European or Japanese bases and under time constraints? Can this original form of design inspire new forms of international cooperation, and under what conditions? Globalized innovation strategies. For multinational groups such as car manufacturers, competitive advantage depends on their ability not only to invent relevant products that find customers in local markets, but also to deploy them rapidly at the global level, harnessing economies of scale that a startup, however innovative, cannot achieve. How then to combine local adaptation of innovations with effective global deployment?

Faced with a depleted planet and a series of connected crises, socially-minded agents and entities within the world of culture and the arts are reacting from within. With insights from sociology, economics, and cultural management and policy, this book aims to chronicle the journey of SMart - a cultural and artistic social enterprise now present in eight European countries - in order to illustrate such organisation's efforts to achieve its potential for social innovation and transformation. Tackling the endemic precariousness and intermittency of work through innovative arrangements for cultural workers and artists has been central to these efforts. In many cases, however, this activism not only had a direct impact at the level of individual and collective labor, but has transformed the ways culture is 'governed'. Readers of this book will better understand the connection between social innovation and culture and the arts; gain awareness of the trends and transformations within the field of culture and cultural work and their connection with institutional arrangements: and critically engage with the processes, challenges and benefits of scaling up and diffusing social innovation. The debates presented will be of relevance to scholars and students across disciplines, policy makers at both EU and national levels, practitioners and social activists.

The Spring Electric is a lower priced electrical vehicle from The Renault Group. It is the result of an impossible project that was a breakthrough in cultural innovation. The development of the Spring brought together a French company, a Japanese partner, an Indian project, and a Chinese developer to deliver a car for the European market. The Innovation Odyssey: Lessons from an Impossible Project examines four key issues central to this vehicle's development: The nature of the automotive industry itself and the actors involved in these "societal" innovations. The movement toward the electrification of vehicles is inseparable from public policies aimed at reducing carbon emissions. Without substantial subsidies or rigorous bans on internal combustion engine vehicles (ICEVs), the electric vehicle (EV) would not be developed. It is these public policies that create the conditions for an electrified vehicle market. Electrification is thus a three-way game, in which public actors play a central role alongside suppliers and customers. Therefore, an analysis of these policies is essential to understand manufacturers' strategies in this area. What are the differences between these policies? Do they introduce regional competitive advantages? How do firms in the globalized automotive sector adapt to or take advantage of these differences? How can they combine local adaptation. Product strategy. To what extent should this technological breakthrough at the heart of the car be associated with a more profound break in the definition of the automobile product? Is the answer an electrification of the dominant ICEV design (and if so, how?) or a complete redefinition of the vehicle? International cooperation. Automotive design is largely concentrated in the technical centers of the parent companies: Detroit, Guyancourt, Wolfsburg, Yokohama. How can the design processes and the European and Chinese skills and know-how be combined in a project designed far from the traditional European or Japanese bases and under time constraints? Can this original form of design inspire new forms of international cooperation, and under what conditions? Globalized innovation strategies. For multinational groups such as car manufacturers, competitive advantage depends on their ability not only to invent relevant products that find customers in local markets, but also to deploy them rapidly at the global level, harnessing economies of scale that a startup, however innovative, cannot achieve. How then to combine local adaptation of innovations with effective global deployment?

The ability to collaborate, particularly in new manufacturing technology development, is becoming a corporate competence that will determine which companies survive in the next decade. With the advent of the telecommunications and information infrastructure realized in the 1990s, companies that can effectively collaborate to get new technologies applied will stand a greater chance of remaining competitive in today's market.

Collaborative R&D offers the methods and metrics for developing collaborative technology programs and partnerships, both within the industry and between major competitors. R&D experts Allen and Jarman provide a complete map for collaboration, taken from their collective years of experience in creating, promoting, and managing many collaborative R&D initiatives over the past decade. They include the guidelines for determining what technology development areas are appropriate for collaboration, and what ingredients need to be in place for it to be successful.

The authors' experiences are detailed in a format that walks the reader through the process of identifying, starting, and managing collaborative R&D programs. Having developed these programs with companies like Ford, Texas Instruments, Boeing, AT&T, and Kodak, Allen and Jarman include numerous real-world examples, which show how to choose collaborative partners, how to use the government in establishing R&D programs, successful management techniques, means of addressing intellectual property, and how to address accounting concerns.

The book also illustrates the significant benefits of collaborative R&D, helping managers and technology professionals realize its value by enabling them to make the most knowledgeable decisions and take the best actions possible, in any given situation. Among some of the benefits that have resulted from the authors' collaborative programs:

• Pratt & Whitney developed software tools that enabled them to keep one of their plants from closing.
• Ford reduced a two-week design process to four hours.
• An acceleration by at least a year in 32 key Printed Wiring Board research tasks resulted in research savings of about $35.5 million.

  Collaborative R&D is valuable reading for any business that plans to thrive in a new global economy where all available financial and human assets will need to be leveraged for the greatest return—and with minimal risk.

  "R&D means innovation, productivity, and growth—the three things our economy needs the most. This important new book explains how and why the R&D revolution is transforming American industry, a theme everyone who cares about the future of our economy should understand." —Jerry Jasinowski, President, National Association of Manufacturers.

  "Allen and Jarman provide the definitive pathway to competitive advantage through collaborative R&D, the new tool for cost-effective innovation in the twenty-first century." —Leo Reddy, President, National Coalition for Advanced Manufacturing.

  "Collaboration among companies is very new in American industry. Most companies are still striving to have their own employees collaborate with each other. This book portrays the strength and power of intercompany collaboration." —Jack E. Swindle, Senior Vice President, Texas Instruments.

  "This is a must read for any entrepreneur thinking of becoming involved in cross-organizational collaboration, for any corporate executive concerned about how cross-organizational R&D collaboration will help his company to remain competitive in the future, and for any manager who is responsible for managing people involved in cross-organizational collaborative efforts." —Dr. Ann Majchrzak, Professor of Information Systems, Marshall School of Business, University of Southern California

  "Collaborative R&D is mandatory reading for any enterprise leader looking to expand and leverage market influence." —Mike McEvoy, Vice President, Advanced Engineering and Design Center, Baxter Healthcare Corporation.

The book introduces the reader to game-changing ways of building and utilizing Internet-based services related to design and manufacture activities through the cloud. In a broader sense, CBDM refers to a new product realization model that enables collective open innovation and rapid product development with minimum costs through social networking and negotiation platforms between service providers and consumers. It is a type of parallel and distributed system consisting of a collection of inter-connected physical and virtualized service pools of design and manufacturing resources as well as intelligent search capabilities for design and manufacturing solutions. Practicing engineers and decision makers will learn how to strategically position their product development operations for success in a globalized interconnected world.

This book applies cutting-edge economic analysis and social science to unpack the rich complexities and paradoxes of the Fourth Industrial Revolution. The book takes the reader on a bold, refreshing, and informative tour through its technological drivers, its profound impact on human ecosystems, and its potential for sustainable human development. The overarching message to the reader is that the Fourth Industrial Revolution is not merely something to be feared or survived; rather, this dramatic collision of technologies, disciplines, and ideas presents a magnificent opportunity for a generation of new pioneers to rewrite "accepted rules" and find new avenues to empower billions of people to thrive. This book will help readers to discern the difference between disruption and transformation. The reader will come away from this book with a deeply intuitive and highly contextual understanding of the core technological advances transforming the world as we know it. Beyond this, the reader will clearly appreciate the future impacts on our economies and social structures. Most importantly, the reader will receive an insightful and actionable set of guidelines to assist them in harnessing the Fourth Industrial Revolution so that both they and their communities may flourish. The authors do not primarily seek to make prescriptions for government policy, but rather to speak directly to people about what they can do for themselves, their families, and their communities to be future-proofed and ready to adapt to life in a rapidly evolving world ecosystem.

This edited book focuses on growth and entrepreneurial development in rapidly developing countries in Asia-Pacific region. The book synthesizes the scholarly papers and ideas presented at the 3rd International Conference on Managing the Asian Century, Kuala Lumpur, Malaysia in 2015. It accounts for that fact that entrepreneurs of today are focusing more on technology and that this is happening in so-called Smart Nations. Chapters in the book elaborate on huge gains in innovation in ASEAN, China and India. Gains that are essential for national growth. Some of the issues that are covered include developments in Financial-Data Analysis, Global Healthcare, Geospatial Analysis, Lean Manufacturing, Human Resource, and Big Data and Learning Analytics.

This textbook presents the core of recent advances in design theory and its implications for design methods and design organization. Providing a unified perspective on different design methods and approaches, from the most classic (systematic design) to the most advanced (C-K theory), it offers a unique and integrated presentation of traditional and contemporary theories in the field. Examining the principles of each theory, this guide utilizes numerous real life industrial applications, with clear links to engineering design, industrial design, management, economics, psychology and creativity. Containing a section of exams with detailed answers, it is useful for courses in design theory, engineering design and advanced innovation management. "Students and professors, practitioners and researchers in diverse disciplines, interested in design, will find in this book a rich and vital source for studying fundamental design methods and tools as well as the most advanced design theories that work in practice". Professor Yoram Reich, Tel Aviv University, Editor-in-Chief, Research In Engineering Design. "Twenty years of research in design theory and engineering have shown that training in creative design is indeed possible and offers remarkably operational methods - this book is indispensable for all leaders and practitioners who wish to strengthen theinnovation capacity of their company." Pascal Daloz, Executive Vice President, Dassault Systemes

Sustainable innovation (SI) is considered to be a key driver of societal progress in an era of enormous economic, environmental and societal challenges, and the uncertainties and future consequences that come with them. This book provides evidence, insights and reflections related to specific issues of governance, the management of sustainable innovation and applying a multi-level, multi-stakeholder approach to sustainable innovation analysis. Building on the European Commission (EU) funded research project "Public Participation in Developing a Common Framework for the Assessment and Management of Sustainable innovation" (CASI), it presents tools for assessing and managing sustainable innovation, and reflects on SI-related policies as well as citizens' aspirations. The book is intended for scholars in the field of sustainable innovation, as well as to policymakers, innovators, students and citizens.

Digitalization is on everyone's lips as new technology changes business landscapes and conventional companies are outperformed by younger digital and agile contestants. In this volatile environment it seems more relevant than ever before to understand the aspects and business logic behind the elusive phenomenon called "digitalization". Never before have there been such great opportunities to unleash the full potential of technology within organizations to create long-standing competitive advantage. This book explains the strategy and practice of how to lead and control the people side of digital change in a dynamic world of uncertainty and social complexity, and as such the book snares the elusive phenomena of digitalization Digitalization drives behavioral change and calls for a new way of thinking among senior executives. In practice, reaping the benefits of digital technology is not as easy as it first appears to be. This book provides a map to navigate in the volatile business landscape where change occurs continuously because of digital technology. It provides an historical frame of the evolution of digital technology, decodes digitalization's negative influence on the external aspects of customer satisfaction, discusses and explains the strategic and leadership consequences of different forms of digital change, and finally demonstrates how leading digital change can be put into practice. Illustrative case studies and examples are provided throughout as well as models and frameworks. This is a valuable resource for researchers, academics, and students in the fields of organizational studies, organizational change, technology and innovation management, and digitalization.

This book examines the reasons why various groups around the world choose not to adopt broadband services and evaluates strategies to stimulate the demand that will lead to increased broadband use. It introduces readers to the benefits of higher adoption rates while examining the progress that developed and emerging countries have made in stimulating broadband demand. By relying on concepts such as a supply and demand gap, broadband price elasticity, and demand promotion, this book explains differences between the fixed and mobile broadband demand gap, introducing the notions of substitution and complementarity between both platforms. Building on these concepts, 'Driving Demand for Broadband Networks and Services' offers a set of best practices and recommendations aimed at promoting broadband demand. The broadband demand gap is defined as individuals and households that could buy a broadband subscription because they live in areas served by telecommunications carriers but do not do so because of either economic, limited awareness, or lack of digital literacy reasons. This grouping represents a range from 30% of the population in the US, 40% in Germany, and over 80% in most emerging countries. Research indicates that broadband usage is critical for social development, economic performance, and overall welfare and so it behoves governments to encourage demand. This study is the first of its kind to address the demand side of broadband diffusion, incorporating an economic analysis while offering real world examples of policies and initiatives that have successfully spurred demand in developed and emerging markets alike. This book is intended for policy makers, managers of telecommunications and other technology companies, as well as academics and graduate students in the areas of public policy, economic development, and technology management. This book is an eye-opener for policy makers. Traditionally ICT policy has focused on the supply side. Katz and Berry develop great ideas to leapfrog Internet penetration from the demand side, where the value of the Internet is. - Diego Molano Vega, Minister of Information Technologies and Communications of Colombia This book is an instant classic. It brilliantly and convincingly lays out the case why dealing with inadequate internet penetration has moved from the creation of supply to one of encouraging demand. It provides an information-rich and well-written presentation of the factors holding back people from becoming users, and offers a hugely valuable survey of the various programs around the world to make the broadband internet truly useful to people everywhere. It is the kind of book writers in this field will use constantly. - Eli Noam, Professor of Finance and Economics, Columbia Business School This new study by Katz and Berry examines the rationale for national broadband plans and the evidence for their success in driving demand. It presents the latest data on broadband in a range of case study countries, and provides best practice advice for policy-makers and development practitioners. - Dr Tim Kelly, Lead ICT Policy Specialist, World Bank