This book is the second of two volumes presenting a business model to add value through Procurement. Including several case studies of successful implementation, it demonstrates how the increasing complexity of the business environment requires a significant intervention on the management of processes and information within individual organizations and through inter-company relations. Agile Procurement presents the application of the Agile method which optimizes and digitizes processes in order to reduce wastage and defects. As a method, tool and a culture aimed at effectiveness, efficiency and economy of organizations, Agile Procurement requires a change of paradigm. This volume examines these areas of improvement and presents best practice in the digitization of the processes. The last chapter examines the near future developments of the procurement, which the author labels Procurement 4.0. It presents also how new solutions, like Blockchain, could revolutionize procurement.

This book provides an impressive overview of emerging technologies, especially nanotechnologies and biotechnologies, and their prospective applications. It identifies and describes existing and potential markets for emerging technology-based applications, and projects scenarios for macroeconomic development based on these technologies. Integrated roadmaps for the development of a nano- and bioindustry are shown and policy measures and corporate strategies developed to advance these technologies. These measures are illustrated using roadmaps and policy case studies.The book combines a practical, comprehensive overview of the technical side of emerging technologies and their applications in various fields with an analysis of market developments and characteristics.

This book investigates how strategic marketing is influencing organizations' innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any manufacturing firm to attain the required level of growth, and can specifically be used by Indian firms as a means of deriving differential advantages. Indian organizations that pursue more traditional approaches to strategy are now feeling the intense market pressure to modify their policy with respect to quality. The result has been a shift to 'Strategy with Innovation'. As market competition has again increased, providing quality products and services alone is no longer sufficient; companies are additionally expected to provide products with a touch of innovation to attract customers. This calls for innovation in terms of products, processes, technologies, systems and practically every other area of an organization, which can only be achieved by combining strategies and innovation. This book identifies the variables of strategic marketing that can help companies significantly boost their innovation performance, making it a valuable resource for students, researchers, professionals and policymakers alike.

This book closely examines the concept and theory of 'future' from a multidisciplinary perspective, focusing on the practice of forecasting, especially in its interaction with complexity. It highlights the relations between forecasting, decision-making and strategy, mixing technical arguments (but minimal mathematics) with ideas from psychology and philosophy. Rich with examples, the book highlights the role of values and attitudes in deciding how to look at the future. Written in a casual but precise style that makes the ideas easily digestible, it helps corporate strategists, practicing futurists, and researchers in the field of strategy or public planning gain a fundamental perspective on the future - before starting to predict things.

This book focuses on the global quality of the design of systems that people interact with during their work activities and daily lives; a quality that involves the globality of people's experience - physical, sensory, cognitive and emotional. It presents a concise and structured overview of the ergonomic approach to planning, and of methodological and operational tools from ergonomic research that can more directly and concretely contribute to the design process. The book also explores physical ergonomics and cognitive ergonomics, which are essential components of design culture. The final section addresses the main design problems and intervention criteria regarding the design of environments, products and equipment, as well as the design of communication, training and learning interface systems based on digital technologies. The book is chiefly intended for designers and anyone interested in the methods, tools and opportunities for in-depth analysis and development that ergonomics can offer regarding the conception, production and testing of products, environments and services, whether physical or virtual. It also offers a learning resource for professionals and students in Industrial Design and Planning.

This book was partly born of frustration - personal frustration with how complicated the simple act of trying to watch TV can be, and the professional frustration of being around almost twenty years of television-, advertising-, and technology-industry floundering with how to better reach TV audiences.The internet, we argue, is finally ready to change all that. Not in the way most people think and experts talk about incessantly - Jetsons-like visions of TV everywhere anytime. While it can do that, the internet can also do something much more powerful for viewers, programmers, and advertisers alike: allow viewers to discover and organize what they really want to watch.Solving that problem is worth billions. Not only because it will extend the lifecycle of so-called linear TV, but it can extend and improve television's economic returns while simultaneously seizing the strategic high ground for the transition to the day when television and the internet become one.That's what this book is about- why it's a problem worth solving, how to go about solving it, and how today's television industry will benefit from stepping in where cable companies, phone companies, and their technology suppliers are failing miserably.Aimed primarily at Hollywood, this book is for studio, network, and channel executives, producers, show runners, ad agency strategists ("digital" or otherwise), media buyers, and executives at ratings/measurement companies. We describe how Hollywood can both extend the life of so-called linear television and control the transition to internet-delivered TV, while building upon existing "starter" digital assets such as Hulu, or channel- and program-specific web properties and applications.Finally, this book is also a wake-up call to internet content and technology companies to take a fresh look at an old problem, using a comparatively new, low-cost set of approaches produced by the "Web 2.0" and cloud computing waves which emerged over the last several years.

This book presents a rich compilation of real-world cases on digitalization, the goal being to share first-hand insights from respected organizations and to make digitalization more tangible. As virtually every economic and societal sector is now being challenged by emerging technologies, the digital economy is a highly volatile, uncertain, complex and ambiguous place - and one that holds substantial challenges and opportunities for established organizations. Against this backdrop, this book reports on best practices and lessons learned from organizations that have succeeded in overcoming the challenges and seizing the opportunities of the digital economy. It illustrates how twenty-one organizations have leveraged their capabilities to create disruptive innovations, to develop digital business models, and to digitally transform themselves. These cases stem from various industries (e.g. automotive, insurance, consulting, and public services) and countries, reflecting the many facets of digitalization. As all case descriptions follow a uniform schema, they are easily accessible, and provide insightful examples for practitioners as well as interesting cases for researchers, teachers and students. Digitalization is reshaping business on a global scale, and it is evident that organizations must transform to thrive in the digital economy. Digitalization Cases provides first-hand insights into the efforts of renowned companies. The presented actions, results, and lessons learned are a great inspiration for managers, students, and academics. Anna Kopp, Head of IT Germany, Microsoft Understanding digitalization in all its facets requires knowledge about its opportunities and challenges in different contexts. Providing 21 cases from different companies all around the world, Digitalization Cases makes an important contribution toward the comprehensibility of digitalization - from a practical and a scientific point of view. Dorothy Leidner, Ferguson Professor of Information Systems, Baylor University This book is a great source of inspiration and insight on how to drive digitalization. It shows easy to understand good practice examples which illustrate opportunities, and at the same time helps to learn what needs to be done to realize them. I consider this book a must-read for every practitioner who cares about digitalization. Martin Petry, Chief Information Officer and Head of Business Excellence, Hilti

This book presents a series of high performance product design (PD) and development best practices that can create or improve product development organization. In contrast to other books that focus only on Toyota or other individual companies applying lean IPD, this book explains the lean philosophy more broadly and includes discussions of systems engineering, design for X (DFX), agile development, integrated product development, and project management. The "Lean Journey" proposed here takes a value-centric approach, where the lean principles are applied to PD to allow the tools and methods selected to emerge from observation of the individual characteristics of each enterprise. This means that understanding lean product development (LPD) is not about knowing which tools are available but knowing how to apply the philosophy. The book comes with an accompanying manual with problems and solutions available on Springer Extras.

"In an environment of intensifying global competition, deployment of technology is becoming the strategic battlefield of the international marketplace." —National Critical Technologies Panel.

Creating Technology Strategies prepares business and scientific leaders in the biomedical industries to battle for dominance in the global marketplace. It closes the gap between R&D scientists' and corporate executives' understanding of the relationship between R&D decisions and the achievement of business objectives. In doing so, the book creates a blueprint to guide the day-to-day and long-term allocation of science and technology resources and helps achieve a consistency among corporate, R&D, program, and project decisions.

Alice M. Sapienza, a scholar and strategic consultant to biomedical firms, explains the special issues of concern to these firms and some of the pressures on their leadership to invest in and manage R&D resources wisely. She provides a conceptual foundation for understanding the technology life cycle and supplies tools with which the leadership team can.

• Analyze the external environment and take advantage of the competitive situation
• Codify the firm's competitive position in terms of the technology it possesses
• Develop a strategic vision that encourages consistent R&D investments
• Determine the consequences of and requirements for changing the firm's competitive position
• Assess the fit of external knowledge sources (new recruits, acquired firms, etc.) with the biomedical firm
• Implement competitive technology strategy at program and project levels.

Supplemented with strategic investment assessment guidelines for both industry insiders and nonindustry venture capitalists, Creating Technology Strategies covers both macro and micro R&D issues. For R&D scientists, managers, and potential investors in the pharmaceutical, biotechnology, and diagnostic industries, this book provides much of the information needed to understand the complex and crucial issues of biomedical R&D strategy.

How to compete successfully in an industry unlike any other . . .

A direct relationship to public and personal health; a three-part consumer base consisting of medical professionals, third-party payers, and patients; a high level of government regulation; and the intensely emotional nature of many of the decisions that must be made—this combination of factors sets the biomedical industry apart from all others when it comes to determining R&D strategies. In this book, a leading industry consultant, Dr. Alice Sapienza, speaks directly to biomedical scientists, corporate strategists, and R&D managers. Dr. Sapienza sorts through the many complex issues that affect both business and R&D decisions and arrives at sensible conclusions that enable biomedical firms to maximize the effectiveness of R&D programs while strengthening their competitive position. The approaches developed in Creating Technology Strategies will be of particular interest to

• Members of the R&D leadership team, who must understand, design, and implement a technology strategy that supports the achievement of business goals.
• Corporate management, who must better understand the role of science and technology in the attainment of strategic objectives.
• R&D scientists, who must assess and manage programs and projects in ways that are consistent with corporate and technology strategies.
• Investors, who must analyze a biomedical firm's competitive position before committing their resources.

"Dr. Sapienza provides an extremely useful framework for R&D based companies to use in attempting to realign their business strategies. . . . [She] touches on many of the critical elements of the competitive technology environment. . . . [The book provides] a highly effective vehicle to allow groups of key decision makers . . . to understand the future of the research-based biomedical research industry for the 21st century." —Michael Williams, Ph.D., D.Sc., Vice President, Neuroscience Research, Abbott Laboratories

"[It] is well worth reading and thinking about. . . . includes several hypothetical cases . . . bringing to life some of the more difficult conceptual material. Dr. Sapienza brings an intimate knowledge . . . of technology and strategic issues facing the leadership of many knowledge-based organizations today." —Muzammil Mansuri, Ph.D., Vice President, MITOTIX.

"I am impressed . . . it presents a sophisticated, but realistic, approach to the problems facing the biopharmaceutical industry in defining and implementing a relevant business and research strategy. . . . Dr. Sapienza has caught the flavor excellently." —J.D. Fitzgerald, M.D., Materia Medica.

This book is dedicated to the analysis of the entrepreneurship in successful companies by presenting and comparing a series of case studies in the Asia-Pacific where many new companies have been growing successfully in the 21th century. In total, 5 cases in the manufacturing industry, 4 cases in the services industry, and 3 cases related to new business and social innovation are chosen from The mainland of China, Taiwan, Japan, Australia, Malaysia and Vietnam. Each case provides insight into the entrepreneur's aspiration, the processes of personal and business developments, the factors of success, and the inspirations drawn from the analysis. These cases are analyzed and compared from the viewpoints of entrepreneur's motivation, ability of foreseeing changes and opportunities in the future business environment, core resources and innovation, knowledge management and culture for the company, determination and ethos. These are critical factors in value creation for customers and the society, especially in the future business environment. Finally, commonalities and uniquenesses in entrepreneurship relevant to industry sectors and social-economic-cultural contexts are clarified and a typical entrepreneurship model in the Asia-Pacific is proposed.

This book examines the behavior of high-tech startups and important aspects of innovation ecosystems in Brazil. It discusses how the local business environment boosts startups and high-tech entrepreneurship, leading to the most successful implementation of technology parks and incubation movements in Latin America. In the first part, the chapters explore the experience of Brazilian high-tech startups with regard to innovation, funding, background of the entrepreneur and their efforts entering international markets. The second part is dedicated to innovation ecosystems and explains the role of business incubators, acceleration programs, and university entrepreneurship in the country.

Product design significantly influences product cost and quality, as well as market share and profitability of a firm. Design projects often involve many people belonging to different functional areas and in many organizations several design projects may be under way at the same time. Due to this complexity, management of design has given rise to a rich set of research problems in management and engineering. In this volume, design is considered as the planning and specification activity prior to fabrication. Design determines what products will be produced, how they will be produced, and when they will be introduced into the market. The quality of the products and the speed with which they are developed are significantly affected by the design process. The design process by which a product is developed is determined by the managerial and engineering practices, tools and techniques. This book presents engineering and management perspectives on design. Topics covered include: Decomposition of product development projects; Tools and techniques for preliminary evaluation of designs; Interface between design and manufacturing, assembly and distribution; Design information flows, and Determination of the scope, timing and duration of projects, and the allocation of resources.

This contributed volume studies and explains the effect of agglomeration on a firm's innovation and performance. It presents new cases as well as new topics within the agglomeration phenomenon, exploring also their role under the Great Recession. Beyond the analysis of regions or clusters, this volume focuses on firms within agglomerations and captures this phenomenon from different perspectives, contexts and diverse literatures. Specifically, it looks at the question under what circumstances exert generate benefits on firms' performance, and how those gains are generated and distributed, usually asymmetrically, across agglomerated firms. In this context, the book addresses topics such as networks, collocation, labor mobility, firm's strategies, innovation, competitiveness and collective actions across a diverse set of literatures, including economic geography, business economics, management, social networks, industrial districts, international business, sociology or industry dynamics.

• The first book to cover the strategic implementation of personalized learning in workforce education and higher education settings. • A critical contribution to actionable literature on effective lifelong learning, training, and education programs. • Provides a design framework to address many of the challenges facing existing training programs.

Everyone talks innovation and we can all point to random examples of innovation inside of healthcare information technology, but few repeatable processes exist that make innovation more routine than happenstance. How do you create and sustain a culture of innovation? What are the best practices you can refine and embed as part of your organization’s DNA? What are the potential outcomes for robust healthcare transformation when we get this innovation mystery solved? Through timely essays from leading experts, the first edition showcased the widely adopted healthcare innovation model from HIMSS and how providers could leverage to increase their velocity of digital transformation. Regardless of its promise, innovation has been slow in healthcare. The second edition takes the critical lessons learned from the first edition, expands and refreshes the content as a result of changes in the industry and the world. For example, the pandemic really shifted things. Now providers are more ready and interested to innovate. In the past year alone, significant disruptors (such as access to digital health) have entered the provider space threatening the existence of many hospitals and practices. This has served as a giant wake-up call that healthcare has shifted. And finally, there is more emphasis today than before on the concept of patient and clinician experience. Perhaps hastened by the pandemic, the race is on for innovations that will help address clinician burnout while better engaging patients and families. Loaded with numerous case studies and stories of successful innovation projects, this book helps the reader understand how to leverage innovation to help fulfill the promise of healthcare information technology in enabling superior business and clinical outcomes.

Everyone talks innovation and we can all point to random examples of innovation inside of healthcare information technology, but few repeatable processes exist that make innovation more routine than happenstance. How do you create and sustain a culture of innovation? What are the best practices you can refine and embed as part of your organization’s DNA? What are the potential outcomes for robust healthcare transformation when we get this innovation mystery solved? Through timely essays from leading experts, the first edition showcased the widely adopted healthcare innovation model from HIMSS and how providers could leverage to increase their velocity of digital transformation. Regardless of its promise, innovation has been slow in healthcare. The second edition takes the critical lessons learned from the first edition, expands and refreshes the content as a result of changes in the industry and the world. For example, the pandemic really shifted things. Now providers are more ready and interested to innovate. In the past year alone, significant disruptors (such as access to digital health) have entered the provider space threatening the existence of many hospitals and practices. This has served as a giant wake-up call that healthcare has shifted. And finally, there is more emphasis today than before on the concept of patient and clinician experience. Perhaps hastened by the pandemic, the race is on for innovations that will help address clinician burnout while better engaging patients and families. Loaded with numerous case studies and stories of successful innovation projects, this book helps the reader understand how to leverage innovation to help fulfill the promise of healthcare information technology in enabling superior business and clinical outcomes.

This book is a timely guide for Small and Medium Enterprise (SME) researchers, policy makers and strategists. SMEs are the most important sources of job creation and local development especially in knowledge-based economies. As turbulence in the globalized economies expands SMEs will have to learn to sustain competitiveness by developing their 'dynamic capabilities'. Based on the findings of a 4-year European and Latin American research project, this book provides a theoretical framework, practical instruments and cases on how SMEs in diverse economic, social and cultural contexts can develop crisis resilience, increase agility, innovate and thus successfully compete in turbulent times.

This book is at the cutting edge of the ongoing 'neo-Schumpeterian' research program that investigates how economic growth and its fluctuation can be understood as the outcome of a historical process of economic evolution. Much of modern evolutionary economics has relied upon biological analogy, especially about natural selection. Although this is valid and useful, evolutionary economists have, increasingly, begun to build their analytical representations of economic evolution on understandings derived from complex systems science. In this book, the fact that economic systems are, necessarily, complex adaptive systems is explored, both theoretically and empirically, in a range of contexts. Throughout, there is a primary focus upon the interconnected processes of innovation and entrepreneurship, which are the ultimate sources of all economic growth. Twenty two chapters are provided by renowned experts in the related fields of evolutionary economics and the economics of innovation.

Organizations today are being challenged to make sense of changes in environments that, now more than ever, are described as VUCA (volatile, uncertain, complex and ambiguous). They are also being driven to understand how the future will evolve and what impact it will have not only on the organizations themselves, but also on industries and societies. In recent decades a field has emerged to support organizations in addressing these challenges: strategic foresight. This book is a comprehensive introduction to strategic foresight. It presents a history of the field and explains the main principles in thinking about the future. The book describes how organizations can apply strategic foresight, and explains how it relates to other fields such as strategy, innovation and leadership, highlighting the relevance of strategic foresight not only for organizations but also for individuals, particularly managers and leaders. Grounded in the theoretical foundations of strategic foresight, the book reflects the latest academic research and explores practical applications in different contexts. It draws on more than two decades of experience that the author has in the field as a researcher, a consultant and in the corporate context. This is essential reading for managers and leaders of public and private organizations who want to establish strategic foresight practices, as well as students of foresight and managers in the fields of innovation, research & development and marketing.

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future. Aiming to fill a gap in existing literature and offer new research findings, this study offers a comprehensive guide to assist practitioners in decision-making and a stimulating analysis of the B2B marketing communications landscape which will be of great interest to academics of marketing and communications.

This book examines the impact of industry 4.0, and constructs a strategic digital transformation operational framework to prepare for it. It begins by examining the background of industry 4.0, exploring the industrial internet, new business models and disruptive technologies, as well as the challenges that this revolution brings for industries and manager. The research enhances our understanding of strategic digital transformation framework within industry 4.0. It will be valuable reading for academics working in the field of industry 4.0 and strategy, as well as practitioners interested in enhancing their firms' readiness for industry 4.0.

It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations.

This book offers a new understanding of innovation in the built environment. The ways meaning of innovation is constructed has important implications for policymakers, project managers, academics and students. Through a longitudinal research study into innovation in firms and projects, the book addresses some key themes, challenges and concerns that practitioners face when managing innovation in the built environment. It examines the key drivers for innovation in the construction, engineering and infrastructure firms and projects. In particular, the questions of how and why innovation becomes recognised and sustained over time are explored. Different theoretical perspectives are considered to explain different aspects of innovation. This includes sensemaking, organisational and individual identity, storytelling and narration. The book has practical implications for how organisational activities become labelled as 'innovation' and for what purpose. It shares some lived stories of innovation as mobilised by practising managers. The connectivity between the formal narratives of innovation at the policy level and the lived narratives of innovation articulated by practitioners is explored. Combining the theory with practice, this book presents an insightful view on the implications of innovation in the business world today.

Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers. Comprehensive and applied in its approach, this text provides postgraduate, MBA and Executive Education students with an understanding of the capabilities, processes and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.

As the air travel industry begins to emerge from the COVID-19 restrictions, new research must be undertaken to survey the changing business landscape. This book examines existing air travel literature, illustrates the current theories in the field, and suggests research methods for integrating them in fieldwork. The book begins by surveying the landscape of air travel research and examining key theoretical frameworks such as grounded theory, institutional theory, prospect theory and the theory of planned behaviour. It then explores when qualitative and quantitative research methods are appropriate for use in air travel research, and how they can be applied successfully. Gathered contributors from Southeast Asia and the Middle East highlight some of the latest issues, including the impacts of COVID-19 on air freight, airline catering, and passenger perceptions of security and safety. Future directions for research are also proposed. This book will appeal to researchers and postgraduate students in the fields of air transport or aviation management, tourism marketing, and consumer behaviour.