Quantitative Research Methods in Consumer Psychology - Contemporary and Data Driven Approaches (Hardcover)

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	December 2018
First published:	2018
Editors:	Paul Hackett
Dimensions:	229 x 152mm (L x W)
Format:	Hardcover
Pages:	414
ISBN-13:	978-1-138-18269-1
Categories:	Books > Reference & Interdisciplinary > Communication studies > Research methods Books > Social sciences > Psychology > Occupational & industrial psychology Books > Business & Economics > Economics > General Books > Social sciences > Sociology, social studies > Social institutions > General Books > Social sciences > Sociology, social studies > Social issues > General Books > Social sciences > Psychology > Philosophy & theory of psychology > General Books > Social sciences > Psychology > Psychological methodology > General Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	1-138-18269-9
Barcode:	9781138182691

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