Inheritance, which has its origins in the field of artificial intelligence, is a framework focusing on shared properties. When applied to inflectional morphology, it enables useful generalizations within and across paradigms. The inheritance tree format serves as an alternative to traditional paradigms and provides a visual representation of the structure of the language's morphology. This mapping also enables cross-linguistic morphological comparison. In this book, the nominal inflectional morphology of Old High German, Latin, Early New High German, and Koine Greek are analyzed using inheritance trees. Morphological data is drawn from parallel texts in each language; the trees may be used as a translation aid to readers of the source texts as an accompaniment to or substitute for traditional paradigms. The trees shed light on the structural similarities and differences among the four languages.

The Natural Speaker is a friendly step-by-step guide to public speaking that explores the fundamental skills necessary to present a natural and rewarding speech to any audience. By providing an overview of speech construction, practice, and delivery, this book is designed to enhance and improve upon students' natural strengths. Featuring a warm and humorous writing style, The Natural Speaker illustrates the concepts and skills required for enjoyable public speaking, and Randy Fujishin invites readers to view speaking as a life-long journey. This tenth edition features a new chapter on speaking in online contexts, including leading or participating in online meetings, using digital presentation tools, and guidelines for effective online PowerPoint presentations, as well as additional focus on intercultural considerations and new Internet student activities at the end of each chapter. This book serves as an accessible core textbook for Public Speaking and Introduction to Communication courses and also provides guidance for individual readers and public speaking workshops. Online resources include an instructor's manual with sample test questions and exercises.

The Natural Speaker is a friendly step-by-step guide to public speaking that explores the fundamental skills necessary to present a natural and rewarding speech to any audience. By providing an overview of speech construction, practice, and delivery, this book is designed to enhance and improve upon students' natural strengths. Featuring a warm and humorous writing style, The Natural Speaker illustrates the concepts and skills required for enjoyable public speaking, and Randy Fujishin invites readers to view speaking as a life-long journey. This tenth edition features a new chapter on speaking in online contexts, including leading or participating in online meetings, using digital presentation tools, and guidelines for effective online PowerPoint presentations, as well as additional focus on intercultural considerations and new Internet student activities at the end of each chapter. This book serves as an accessible core textbook for Public Speaking and Introduction to Communication courses and also provides guidance for individual readers and public speaking workshops. Online resources include an instructor's manual with sample test questions and exercises.

This volume contains a selection of the papers presented at the Conference on Historical News Discourse (Chined) that was held in Florence (Italy) on 2-3 September 2004. The aim of the Conference was to provide a forum for the presentation and discussion of recent research in the field of news discourse in early modern Britain. The first section of the volume focuses on news discourse in serial publications while the second part examines aspects of news language in non-serial works. Contributions include synchronic and diachronic analyses of reportage, polemic, propaganda, review journalism and advertisements in a wide range of texts including newsletters, pamphlets and newspapers. Each section is structured chronologically so that the reader can appreciate aspects of the general historical development of news discourse. The variety of topics and methodologies reflects some of the most interesting research being carried out in the field.

How do individuals experience multilingualism and mobility in the context of Europeanization and globalisation? The contributors explore language-in-education policies and family language policies, as well as the complex interface between multilingualism and space. They provide fresh insights on key issues in sociolinguistics, multilingualism and language policy via discussion of rich qualitative data. The multiple sites analysed in the chapters are located in France, Germany, Luxembourg, Hungary and Moldova. Some of the chapters dealing with France, including one about the overseas French territory of La Reunion, are written in French.

Be memorable.

Whether you like it or loathe it, public speaking is something many of us have to do. Be it presentations to colleagues or speeches to a room full of near strangers, we all want to shine...or at least get through it with our dignity intact. Luckily Philip Collins, former Chief Speech Writer to Tony Blair, knows exactly what's needed to give a storming speech.

The secret, according to Philip, is content. Too many of us focus on "how" we're presenting, and don't spend enough time thinking about "what" we're presenting. The secret to memorable, polished speeches is to think more about the material you're sharing - to pay attention to detail and choose your works carefully. Speech writing is and art - and art we can all learn.

When the content's right, the confidence will follow.

In "The Art of Speeches and Presentations" Philip Collins provides you with a concise set of tools, preparing you for any speaking occasion. Ranging from the ancient history of rhetoric to what makes Barack Obama such a good speaker, it's packed with practical examples and tips to teach you the craft of speaking well and making people remember what to say.

"Does Phil Collins know what he is talking about? Here's the answer - he isn't just good, he is the best. It's as simple as that. I spent years writing speeches for major politicians and I now speak publicly myself all the time, and yet there is so much that I can pick up from him and anyone who re4ads this book will too."--Daniel Finkelstein, Executive Editor, "The Times "and former speech writer to William Hague

Idiomatic expressions are the 'salt and pepper' of any language. They give Spanish its colour and imagery, its richness and variety. From set phrases and idioms to metaphorical expressions and proverbs, these essential components allow users to add humour and spice to their language, vividly embodying Hispanic culture while naturalizing their communication style to more closely resemble that of native speakers. Key features: Includes a selection of the most widely used idioms from Spain and Latin America; Idioms are classified into specific and easy-to-reference categories; Creative activities, exercises, mnemonic devices and learning strategies facilitate the acquisition and mastery of idiomatic language; Connections between the Spanish language and Hispanic culture are explained and illustrated; Reference tables at the end of each section highlight similarities between English and Spanish usage of idiomatic language; Original samples, as well as fragments from various Spanish-speaking countries and well-known literary works, are included to help expose students to the use of idioms in journalistic and literary writing. Practical, informative and highly entertaining, this is the ideal text for all intermediate and advanced learners of Spanish.

This book analyses one of the many levels of complexity not readily apparent to the reader of Zola's fiction: the question of the author's family secrets. The novels addressed here present a variety of sub-textual issues highlighting Zola's sexual insecurity and anxiety. Their analysis reveals a mystery related to female sexuality that pervades the narratives of Therese Raquin and La Fortune des Rougon, and that is silently transmitted in Madeleine Ferat, La Faute de l'Abbe Mouret, La Bete humaine, La Curee, Nana, Le Docteur Pascal and Verite. The novels are explored from the standpoint of psychoanalytical criticism, a tool particularly appropriate for examining Zola's language and illuminating the recurrent theme of "the Return of the repressed". Four psychoanalytical theories are adopted: Nicolas Abraham's and Maria Toroks' theories of psychic development (presenting the concept of the phantom) and Sigmund Freud's and Jacques Lacan's theories of infantile sexuality.

This book studies the art of public speaking as oration instead of just ornamentation. It repositions public speaking as a fundamental business leadership act and a solution-enabling and problem-solving communication approach. Drawing on in-depth case studies, it considers various situations that a managerial leader encounters and delivers speech solutions as strategic manoeuvres for attaining desired targets. The volume: Deals with public speaking exclusively from a business perspective; Produces a workable manual of managerial public speaking that introduces the concept of oration as Or-Action (oratory that leads to desired action); Presents a variegated analysis of speech texts from history, politics, fiction, social media, film industry, platform content, and business-product presentations; Customises speeches into unique speech clusters where readers can readily find the type of speech texts they require for their own specific content development. The first of its kind, this book will be a key text for entrepreneurs, corporate managers, academic practitioners, and executives. It will also be of interest to students and researchers of behavioural economics, rhetoric, strategy, communication studies, business communication, fiction theory, generation studies, and virtual reality studies.

This book studies the art of public speaking as oration instead of just ornamentation. It repositions public speaking as a fundamental business leadership act and a solution-enabling and problem-solving communication approach. Drawing on in-depth case studies, it considers various situations that a managerial leader encounters and delivers speech solutions as strategic manoeuvres for attaining desired targets. The volume: Deals with public speaking exclusively from a business perspective; Produces a workable manual of managerial public speaking that introduces the concept of oration as Or-Action (oratory that leads to desired action); Presents a variegated analysis of speech texts from history, politics, fiction, social media, film industry, platform content, and business-product presentations; Customises speeches into unique speech clusters where readers can readily find the type of speech texts they require for their own specific content development. The first of its kind, this book will be a key text for entrepreneurs, corporate managers, academic practitioners, and executives. It will also be of interest to students and researchers of behavioural economics, rhetoric, strategy, communication studies, business communication, fiction theory, generation studies, and virtual reality studies.

Este volumen recoge varios estudios que reflejan las ultimas tendencias en la investigacion linguistica teorica y aplicada desde diversas perspectivas enmarcadas en las distintas subdisciplinas linguisticas, a saber: Analisis del discurso, Sintaxis, Semantica, Linguistica de corpus o Pragmatica, entre otras. Ofrece, por tanto, un panorama de la investigacion linguistica actual y pone de manifiesto la heterogeneidad dentro de este ambito del saber. Esta obra contiene trabajos en ingles y en espanol que analizan diversos fenomenos de estas lenguas, asi como del chino, aleman, frances, italiano, arameo o croata. Con este compendio de articulos se abren nuevas vias de investigacion para la comunidad cientifica.

The business models of traditional media are experiencing a profound crisis. One of the core issues of this crisis is the increasing breakdown of the value chain model - a model based on the numbers of readers, viewers, and users which the mass media can "sell" in exchange for advertising revenue. These formerly stable models of the media value chain are now in perpetual flux, requiring adaptation to the rapid changes in technology and the volatility of user preferences. Can media companies cope with these new circumstances and at the same time fulfill their traditional roles? This volume addresses this question, and others, to explore scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms. Contributors point to a way out of the general bewilderment, providing answers to frequently asked questions, and ideas for new guidelines and solutions.

This book focuses on values and valuation in the State of the Union addresses delivered by the former U.S. President George W. Bush. What values are invoked in the speeches? How are these values constructed? How can they be classified? How are particular construals of values conducive to the actions the speaker wants to legitimize? Drawing on Critical Discourse Studies, the book examines pragmalinguistic tools applied in political legitimization, such as proximization, metaphor or assertion. The analysis reveals three ideological values used in the context of foreign policy making: security, terrorism and freedom.

The business models of traditional media are experiencing a profound crisis. One of the core issues of this crisis is the increasing breakdown of the value chain model - a model based on the numbers of readers, viewers, and users which the mass media can "sell" in exchange for advertising revenue. These formerly stable models of the media value chain are now in perpetual flux, requiring adaptation to the rapid changes in technology and the volatility of user preferences. Can media companies cope with these new circumstances and at the same time fulfill their traditional roles? This volume addresses this question, and others, to explore scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms. Contributors point to a way out of the general bewilderment, providing answers to frequently asked questions, and ideas for new guidelines and solutions.

This book comprises a range of general discussions on tradition and innovation in the methodology used in discourse studies (Pragmatics, Discourse Analysis, Argumentation Theory, Rhetoric, Philosophy) and a number of empirical applications of such methodologies in the analysis of actual instances of language use in the public sphere - in particular, discourses arising in the context of the debate on the presence of religious symbols in public places.

The Olympic torch relay held before the 2008 Games was the moment when East met West on the media stage. This book analyses the torch relay and its representation, offering a discursive construction of Olympic ideology by and through the media in both East and West. The author argues that the discourse used by the media in different social contexts reflected the diversity of ideologies and cultural values with which the Olympic flame was imbued. A corpus-based Discourse-Historical Approach in Critical Discourse Analysis (DHA-CDA) is applied to media discourse in the United Kingdom and in China to examine the complexity, contradiction and conflicts in linguistic interpretations of Olympic ideology. Corpora drawn from the China Daily, BBC News and The Guardian are described, interpreted in their linguistic contexts, and then explained in terms of the broader historical and socio-political contexts surrounding the dynamic life of the Olympic torch relay. This unique study sheds light on the significance of the Olympic Games for East-West media discourse and analysis.

Teach yourself German in just 12 weeks with this fun, user-friendly, and uniquely visual language course. DK's 15 Minute German is the perfect course for busy people who want to learn German fast. Twelve themed chapters are broken down into easy-to-follow 15-minute daily lessons, spanning a range of practical themes, including leisure, business, food and drink, travel, and shopping. Each lesson combines vocabulary and grammar essentials with attractive full-colour images, making it quick, easy, and fun to learn new German vocabulary. There is no writing or homework - you simply use the cover flaps to hide the answers to exercises and test yourself as you learn. Each chapter ends with a review module, so you can track your progress and identify areas where you need further practice. The course includes a free audio app that enables you to hear German words and phrases spoken by native speakers. Use the app alongside the book's easy-to-use pronunciation guides to perfect your pronunciation and practise German conversation in real-life situations. Whether you're a complete beginner or just in need of a refresher course, there's no easier way to learn German than with 15 Minute German.

Can linguistic pragmatics be developed without the need to formulate rules, criteria or maxims? The author argues that rules as they have been conceived of within pragmatics, particularly speech act theory, are limiting and out of step with the linguistic science of recent decades. Using a hermeneutic approach to pragmatics, this book seeks to bring pragmatics closer to the cognitive paradigm that has transformed the other branches of the linguistic and communication sciences, with the help of developments in certain neighbouring disciplines such as philosophy, sociology and narratology. The elements that are opened up to pragmatics in this approach include some new conceptions of intentionality, intertextuality, communicative action and literary authorship, as well as the subjectivity of interpretation, which by its very nature ceaselessly transforms all forms of communication in its historical spiral.

bell hooks' writings have been touchstones for major debates in the "culture wars", fostering insight into many central questions in communication studies. Her work is vital to students and scholars who explore the ways in which media shape our sense of our selves, our roles, and those with whom we interact. This book provides readers with a measured, contextualized introduction to how hooks' writings on media and culture enhance our understanding of key concepts in communication. hooks' insistence on focusing our attention on the workings of power and the impact of history and her willingness to explore connections between individual and group experiences have produced provocative, fruitful conjectures about media and culture.

This book outlines a coherent genre history of the personal weblog from the perspective of media linguistics. An analysis of a diachronic corpus (1997-2012) suggests distinct phases in the history of the genre. In addition to media linguistics, the author draws on methods from textual and corpus linguistics as well as the social sciences. He traces the personal weblog's various relations to different on- and offline genres and describes the blog communication form as well as the communicative situation, structural features and several posting genres characteristic of personal weblogs. The findings are embedded into theoretical considerations on genre change in general as well as stability and change of web-based genres in particular.

Black Women in Reality Television Docusoaps explores representations of Black women in one of the most powerful, popular forms of reality television - the docusoap. Viewers, critics, and researchers have taken issue with what they consider to be unflattering, one-dimensional representations. This book discusses images of Black women in reality television during the 2011 viewing year, when much criticism arose. These findings provide a context for a more recent examination of reality television portrayals during 2014, following many reality stars' promises to offer new representations. The authors discuss the types of images shown, potential readings of such portrayals, and the implication of these reality television docusoap presentations. The book will be useful for courses examining topics such as popular culture; mass media and society; women's studies; race and media; sex and gender; media studies; African American issues in mass communication; and gender, race and representation, as well as other graduate-level classes.

bell hooks' writings have been touchstones for major debates in the "culture wars", fostering insight into many central questions in communication studies. Her work is vital to students and scholars who explore the ways in which media shape our sense of our selves, our roles, and those with whom we interact. This book provides readers with a measured, contextualized introduction to how hooks' writings on media and culture enhance our understanding of key concepts in communication. hooks' insistence on focusing our attention on the workings of power and the impact of history and her willingness to explore connections between individual and group experiences have produced provocative, fruitful conjectures about media and culture.