We -- the users turned creators and distributors of content -- are TIME's Person of the Year 2006, and AdAge's Advertising Agency of the Year 2007. We form a new Generation C. We have MySpace, YouTube, and OurMedia; we run social software, and drive the development of Web 2.0. But beyond the hype, what's really going on? In this groundbreaking exploration of our developing participatory online culture, Axel Bruns establishes the core principles which drive the rise of collaborative content creation in environments, from open source through blogs and Wikipedia to Second Life. This book shows that what's emerging here is no longer just a new form of content production, but a new process for the continuous creation and extension of knowledge and art by collaborative communities: produsage. The implications of the gradual shift from production to produsage are profound, and will affect the very core of our culture, economy, society, and democracy.

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a soundbite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, soundbites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.

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World English is an exciting new four-skills program which uses National Geographic content, images, and video to teach the language that learners need to succeed in their daily lives. The series is built upon clear and practical learning goals which are presented and practiced through appropriate themes and topics. World English uses real people, real places, and real language to connect English language learners to the world. Each level in the World English series is accompanied by World English Writing Portfolio which is specially written to develop learners writing skills from basic word and sentence formation to writing connected paragraphs in a variety of writing contexts.

Practical resources designed to help language educators apply the latest research and most effective pedagogical methods to classroom pronunciation instruction In Second Language Pronunciation: Bridging the Gap Between Research and Teaching, a team of distinguished researchers and educators delivers an incisive and practical approach to evidence-based pronunciation instruction in second language classrooms. Developed for language teachers who want to incorporate and implement the most effective pedagogical methods in their language instruction, this edited volume offers 15 essays that connect the latest research with practical applications in the classroom. In addition to exploring recent but less well-known methods--like High Variability Phonetic Training, discourse-based teaching, communicative classrooms, and technology-based methods--these chapters are unified in bringing theory to bear on practical questions faced by language teachers. The chapters follow a standard format, moving from critical research issues to pedagogical implications, and practical resources to equip language teachers, scholars, administrators, and teachers-in-training with the tools they require to develop their students' pronunciation abilities. Readers will also find: A thorough introduction to using empirical evidence to guide pronunciation instruction in second language students Comprehensive explorations of the integration of pronunciation instruction into second language education Practical discussions of perception training in pronunciation instruction and the importance of L2 segmental and suprasegmental contrasts in pronunciation learning In-depth examinations of classroom research for pronunciation and the use of technology to explore L2 pronunciation Perfect for upper-level undergraduate and graduate students studying TESOL, applied linguistics, and second language acquisition, Second Language Pronunciation: Bridging the Gap Between Research and Teaching will also earn a place in the libraries of researchers, scholars, and teachers of language and education.

Imagine you are a scientist faced with presenting your research clearly and concisely. Where would you go for help? This book provides the answer. It shows how to use story structure to craft clear, credible presentations. In it you will find exercises to help you give both short and long presentations. Elevator pitches, lightning talks, Three Minute Thesis (3MT (R)), and conference presentations are all covered as are suggestions for longer presentations. Separate chapters address good poster design, how to tailor your talk to an audience, and presentation skills. Throughout the book the focus is on creating surprising, memorable stories. Scientific presentations are true stories about new discoveries. They are surprising because every new discovery changes our understanding of the world, and memorable because they move audiences. The book also covers: * Randy Olson's And-But-Therefore (ABT) narrative form * Mike Morrison's Better Poster designs * Eye-tracking analyses of posters by EyeQuant * Numerous case studies and examples from different scientific fields * Links to videos of exemplary presentations With light-hearted illustrations by Jon Wagner this book will appeal to researchers and graduate students in all areas of science, and other disciplines too.

The Gothic Language: Grammar, Genetic Provenance and Typology, Readings, now in its second edition, is designed for students and scholars of the oldest known language with a sizeable corpus, belonging to the English, German, Dutch, and Scandinavian language clade. The Gothic language is seminal to the history of the study of each of these languages. Gothic grammar is a standard text in courses on Indo-European and general linguistics since Gothic serves as the prototype Germanic language in the study of historical comparative world language typologies. Particularly pan-Germanic is the innermost core of the grammar, the genetic phonology, which is reconstructed within the most recent approaches of laryngeal and glottalic theories. Most challenging to traditional viewpoints is the total novel restructuring of Gothic synchronic phonology via current theoretical approaches such as underspecification theory and optimality theory. While the Gothic inflectional morphology is rendered in full paradigmatic display, its understanding is enhanced by the application of underspecification theory and the use of inheritance networks, a computational linguistic concept. Brief "Syntactic Considerations" concluding the grammar present a network of head-driven phrase structures. This book also brings the reader into the ambience of the fourth-century Goths. Readings from the Wulfilian Bible, the extant eight pages of the Skeireins, together with a glossary, definitions of linguistic technical terms, a bibliography, and an index complete this volume.

This volume gets beyond simple descriptions of the values and processes involved in community media and is deliberately seeking argument and structured debate around the issues of this vibrant sector of the media. The contributors examine the dilemmas that have emerged within this sector and provide an incisive overview. The chapters use case studies and data research to illustrate the major debates facing community media, along with a sideways look at the dilemmas that community media practitioners and their audiences must engage with. This collection provides an international perspective and covers the traditional formats as well as newer media technologies. It also gives some intriguing examples of community media, which get beyond simple good practices.

This is a comprehensive introduction to English text-linguistics. It deals with those areas of text-linguistics that have enjoyed widespread attention in English linguistics, notably aspects of cohesion and coherence. Further topics are corpus-based studies in lexical patterns and in text classifications, psycho-linguistic and cognitive studies in text constitution and decoder-orientation. One special feature of this book is that it not only covers abstract lexical and grammatical structures but also medium-dependent written and spoken presentation.

This work provides a detailed account of word level pronunciation in England and Scotland between 1700 and 1900. All major and minor source materials are presented in depth and there is a close discussion of contemporary attitudes to pronunciation standards and orthographic reform. The materials are presented in three chronological periods: 1700-1750, 1750-1800 and the Nineteenth century, so that the reader is able not only to see the main characteristics of the pronunciation of both vowels and consonants in each period, but can also compare developments from one period to another, thus identifying ongoing changes to the phonology.

Intermediate students and their teachers will find this compact manual an invaluable resource for essay-writing and debate in German. Thirty sections provide questions and vocabulary on a range of contemporary issues guaranteed to stimulate thought and discussion. Includes introductory notes on approaches to group work and writing strategies. Topics include:
*computers
*the environment
*young people
*war and peace
*the third world

Your knees are shaking, your throat is dry, and out in front of you in the Lerenbaum Room of the Ramada Inn is the 167th Annual Meeting of the Tucson Dentists Weekend Warrior Organization. You step to the podium, there's a short crackle of microphone feedback, and all eyes are on you. What do you say? Are you prepared enough? Will your audience love you? Hate you? If these are your fears, put them away and open up Professionally Speaking: Public Speaking for Health Professionals. In it, you?ll learn how to turn weak knees and wishy-washy introductions into confident gestures and words of wisdom. Packed with examples and proven tips and techniques from the front lines of public convention speaking, this helpful volume has everything you need to transform your next presentation from so-so to successful.Professionally Speaking will help you in both professional speaking and teaching scenarios. You?ll find its practical advice and helpful guidelines will enhance your performance at the podium by one hundred percent. Specifically, you?ll get page after page of useful direction in these and other important but seldom-talked-about areas: how to select, write, and deliver a talk use of voice speech preparation and the use of slides icebreakers giving good introductions and avoiding trail-offs keeping on the audience's "good side" chalk talks the proper use of humorAnyone who has faced or will face the potential disaster of addressing a large audience of colleagues--mental health professionals, dentists, physicians, pharmacists, for example--will want to consult Professionally Speaking before his or her next scheduled speech. Useful as an introductory guide for beginners or a supplementary text for seasoned veterans, this practical, one-of-a-kind look at public speaking will change the way you see your audience and improve the way they listen to you.

World English is an exciting new four-skills program which uses National Geographic content, images, and video to teach the language that learners need to succeed in their daily lives. The series is built upon clear and practical learning goals which are presented and practiced through appropriate themes and topics. World English uses real people, real places, and real language to connect English language learners to the world. Each level in the World English series is accompanied by World English Writing Portfolio which is specially written to develop learners writing skills from basic word and sentence formation to writing connected paragraphs in a variety of writing contexts.

In Ted Talks Chris Anderson, head of TED, reveals the inside secrets of how to give a first-class presentation. Where books like Talk Like TED and TED Talks Storytelling whetted the appetite, here is the official TED guide to public speaking from the man who put TED talks on the world's stage. 'Nobody in the world better understands the art and science of public speaking than Chris Anderson. He is absolutely the best person to have written this book' Elizabeth Gilbert.

Anderson shares his five key techniques to presentation success: Connection, Narration, Explanation, Persuasion and Revelation (plus the three to avoid). He also answers the most frequently asked questions about giving a talk, from 'What should I wear?' to 'How do I handle my nerves?'.

Ted Talks is also full of presentation tips from such TED notable speakers as Sir Ken Robinson, Bill Gates, Mary Roach, Amy Cuddy, Elizabeth Gilbert, Dan Gilbert, Amanda Palmer, Matt Ridley and many more. This is a lively, fun read with great practical application from the man who knows what goes into a truly memorable speech. In Ted Talks Anderson pulls back the TED curtain for anyone who wants to learn how to prepare an exceptional presentation.

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