With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug Web sites, and evaluates the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites, to health service provider sites, manufacturers' brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?

This edited collection comprises foundational texts and new contributions that revisit the theory of the "audience commodity" as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology - a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection. The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe's writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.

There is hardly any aspect of verbal communication that has not been investigated using the analytical tools developed by corpus linguists. This is especially true in the case of English, which commands a vast international research community, and corpora are becoming increasingly specialised, as they account for areas of language use shaped by specific sociolectal (register, genre, variety) and speaker (gender, profession, status) variables. Corpus analysis is driven by a common interest in 'linguistic evidence', viewed as a source of insights into language phenomena or of lexical, semantic and contrastive data for subsequent applications. Among the latter, pedagogical settings are highly prominent, as corpora can be used to monitor classroom output, raise learner awareness and inform teaching materials. The eighteen chapters in this volume focus on contexts where English is employed by specialists in the professions or academia and debate some of the challenges arising from the complex relationship between linguistic theory, data-mining tools and statistical methods.

Neil Postman's most popular work, Amusing Ourselves to Death (1985), provided an insightful critique of the effects of television on public discourse in America, arguing that television's bias towards entertaining content trivializes serious issues and undermines the basis of democratic culture. Lance Strate, who earned his doctorate under Neil Postman and is one of the leading media ecology scholars of our time, re-examines Postman's arguments, updating his analysis and critique for the twenty-first-century media environment that includes the expansion of television programming via cable and satellite as well as the Internet, the web, social media, and mobile technologies. Integrating Postman's arguments about television with his critique of technology in general, Strate considers the current state of journalism, politics, religion, and education in American culture. Strate also contextualizes Amusing Ourselves to Death through an examination of Postman's life and career and the field of media ecology that Postman introduced. This is a book about our prospects for the future, which can only be based on the ways in which we think and talk about the present.

This edited collection comprises foundational texts and new contributions that revisit the theory of the "audience commodity" as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology - a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection. The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe's writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.

Video games have evolved to become a pervasive format which is beyond entertainment, enjoyed by a broad group of people rather than as a niche activity by hardcore gamers. However, to date, academic studies focusing on game localization and accessibility are few and far between, despite the fact that further research in localization and accessibility would be beneficial to all. The different contributions in this pioneering volume address the emerging fields of Game Accessibility and Game Localization from different angles, providing insightful information about these relatively unexplored academic areas with such close tights to the industry. The volume is divided in two sections: the first section includes four contributions on Game Accessibility, dealing with issues such as universally accessible games and guidelines for promoting accessibility. The second section of the book includes nine contributions focussing on different issues affecting game translation and localization, such as case studies, culturalization, fan translation, and terminology management for the game localization industry.

Whether you?re asked to congratulate, motivate, or persuade, here is inspiration for your speeches?and for your own reflection.

The next time you have to give a talk, leave people talking by drawing from best-selling author Noah benShea?s new, original offering, Inspire, Enlighten, & Motivate. This valuable resource provides wise and touching thoughts, stories, humor, and one-liners designed to stimulate ideas and help you "punch up" your professional speeches. But this book does more. It also contains reflections to help spur and serve your thinking in your reflective daily life.

Educators are inevitably called upon to give a speech, say a few words, address parents, and motivate students. Inspire, Enlighten, & Motivate will be an essential resource for adding motivation, encouragement, and enthusiasm to your presentations.

Each chapter is full of wonderful thoughts, quotes, and concepts that will help you, the educator, get your point across to your audience, whether they are students, parents, or colleagues. Too often an educator feels that he or she cannot be heard. Here are thoughts and ideas to inspire both you and those with whom you share them.

This book has won the CHOICE Outstanding Academic Title award 2014. Since its launch in 2006, Twitter has evolved from a niche service to a mass phenomenon; it has become instrumental for everyday communication as well as for political debates, crisis communication, marketing, and cultural participation. But the basic idea behind it has stayed the same: users may post short messages (tweets) of up to 140 characters and follow the updates posted by other users. Drawing on the experience of leading international Twitter researchers from a variety of disciplines and contexts, this is the first book to document the various notions and concepts of Twitter communication, providing a detailed and comprehensive overview of current research into the uses of Twitter. It also presents methods for analyzing Twitter data and outlines their practical application in different research contexts.

The emergence of what are called `new media' and `social media' is one of the most discussed topics in contemporary societies. Because media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields, polarized views have been created with cyberoptimists and celebrants on one side and cyberpessimists and skeptics on the other. Thus we lack an understanding of the interdependencies and convergence between disciplines and practices. The second edition of this book expertly synthesizes competing theories and disciplinary viewpoints and examines the latest data, including international research from fast-growing markets such as China, to provide a comprehensive, holistic view of the twenty-first century media (r)evolution. Dr. Macnamara argues that the key changes are located in practices rather than technologies and that public communication practices are emergent in highly significant ways. Engaging and accessible, this book is essential reading for scholars and professionals in media and communication and an invaluable text for courses in media studies, journalism, advertising, public relations and organisational and political communication.

The modern age has further expanded on the multifaceted character of English, which is used not only in many places in the world, but also by a variety of users in numerous contexts. Technical innovations have led to the rise of new registers and offered scholars new tools to study language variation. Set in the context of the electronic medium of social networking, and additionally enriched with findings from the field of language attitude studies, this study explores features of English used in the Inner, Outer, and Expanding Circles, here represented by the UK, India, and Poland. The analysis of the English used by Facebook members demonstrates cultural differences as well as gender and age similarities in the area of e.g. politeness, emotionality, informality or code-switching.

How do individuals perceive the increasingly open-ended nature of mediated surveillance? In what ways are mediated surveillance practices interwoven with identity processes, political struggles, expression of dissent and the production of social space? One of the most significant issues in contemporary society is the complex forms and conflicting meanings surveillance takes. Media, Surveillance and Identity addresses the need for contextualized social perspectives within the study of mediated surveillance. The volume takes account of dominant power structures (such as state surveillance and commercial surveillance) and social reproduction as well as political economic considerations, counter-privacy discourses, and class and gender hegemonies. Some chapters analyse particular media types, formats or platforms (such as loyalty cards or location based services), while others account for the composite dynamics of media ensembles within particular spaces of surveillance or identity creation (such as consumerism or the domestic sphere). Through empirically grounded research, the volume seeks to advance a complex framework of research for future scrutiny as well as rethinking the very concept of surveillance. In doing so, it offers a unique contribution to contemporary debates on the social implications of mediated practices and surveillance cultures.

Today's world is in turmoil. Economic crises are bringing countries to the brink of ruin, and old models are being questioned. The same sense of crisis also exists in contemporary education, and there is a need to explore new educational models. Digital Learning Lives: Trajectories, Literacies, and Schooling is a contribution in this direction. This book explores the importance of the adoption of digital technologies by contemporary education systems. Partly a synthesis of findings from projects carried out in Norway by the author over the past 15 years, the data have been extended to raise key questions about the effectiveness of current education strategies for the Facebook and YouTube generation. Along the way, a promising approach for future developments in education is introduced that embraces the engagement of digital media - what Ola Erstad terms 'learning lives'. Use of digital media in schools and in everyday culture becomes the catalyst for exploring learning as life-deep (studying identity processes), life-wide (studying learners across contexts), and life-long (studying learning as trajectories and timescales). The book is targeted toward courses on digital learning, educational change, school development, and formal-informal learning.

Pros and Cons: A Debaters Handbook offers a unique and invaluable guide to the arguments both for and against over 140 current controversies and global issues. Since it was first published in 1896 the handbook has been regularly updated and this nineteenth edition includes new entries on topics such as the right to possess nuclear weapons, the bailing out of failing industries, the protection of indigenous languages and the torture of suspected terrorists. Equal coverage is given to both sides of each debate in a dual column format which allows for easy comparison. Each entry also includes a list of related topics and suggestions for possible motions. The introductory essay describes debating technique, covering the rules, structure and type of debate, and offering tips on how to become a successful speaker. The book is then divided into eight thematic sections, where specific subjects are covered individually.

Today's world is in turmoil. Economic crises are bringing countries to the brink of ruin, and old models are being questioned. The same sense of crisis also exists in contemporary education, and there is a need to explore new educational models. Digital Learning Lives: Trajectories, Literacies, and Schooling is a contribution in this direction. This book explores the importance of the adoption of digital technologies by contemporary education systems. Partly a synthesis of findings from projects carried out in Norway by the author over the past 15 years, the data have been extended to raise key questions about the effectiveness of current education strategies for the Facebook and YouTube generation. Along the way, a promising approach for future developments in education is introduced that embraces the engagement of digital media - what Ola Erstad terms 'learning lives'. Use of digital media in schools and in everyday culture becomes the catalyst for exploring learning as life-deep (studying identity processes), life-wide (studying learners across contexts), and life-long (studying learning as trajectories and timescales). The book is targeted toward courses on digital learning, educational change, school development, and formal-informal learning.

bell hooks' writings have been touchstones for major debates in the "culture wars", fostering insight into many central questions in communication studies. Her work is vital to students and scholars who explore the ways in which media shape our sense of our selves, our roles, and those with whom we interact. This book provides readers with a measured, contextualized introduction to how hooks' writings on media and culture enhance our understanding of key concepts in communication. hooks' insistence on focusing our attention on the workings of power and the impact of history and her willingness to explore connections between individual and group experiences have produced provocative, fruitful conjectures about media and culture.

In light of the crisis surrounding traditional media and the radical changes resulting from the advent of the Internet and the social media, various media outlets have argued, or more subtly, hinted at the demise of the printed news, or the end of traditional media. This backdrop forms the genesis for this thought-provoking and provocative volume for imagining life without media. While there is some skepticism toward the radical hypothesis of the death of the media, there is mounting concern, at the same time, regarding the changing media space(s) and the relevance of the media's roles and places in different and diverse social spheres. Unanimously, contributors report that while these roles and places have changed, the difficulty lies in where and how to delineate them. The chapters provide some answers to the hypothesis of life without media, and in many instances raise new questions and doubts.

In light of the crisis surrounding traditional media and the radical changes resulting from the advent of the Internet and the social media, various media outlets have argued, or more subtly, hinted at the demise of the printed news, or the end of traditional media. This backdrop forms the genesis for this thought-provoking and provocative volume for imagining life without media. While there is some skepticism toward the radical hypothesis of the death of the media, there is mounting concern, at the same time, regarding the changing media space(s) and the relevance of the media's roles and places in different and diverse social spheres. Unanimously, contributors report that while these roles and places have changed, the difficulty lies in where and how to delineate them. The chapters provide some answers to the hypothesis of life without media, and in many instances raise new questions and doubts.

Seventy-five years after the infamous broadcast, does War of the Worlds still matter? This book answers with a resounding yes! Contributors revisit the broadcast event in order to reconsider its place as a milestone in media history, and to explore its role as a formative event for understanding citizens' media use in times of crisis. Uniquely focused on the continuities between radio's "new" media moment and our contemporary era of social media, the collection takes War of the Worlds as a starting point for investigating key issues in twenty-first-century communication, including: the problem of misrepresentation in mediated communication; the importance of social context for interpreting communication; and the dynamic role of listeners, viewers and users in talking back to media producers and institutions. By examining the "crisis" moment of the original broadcast in its international, academic, technological, industrial, and historical context, as well as the role of contemporary new media in ongoing "crisis" events, this volume demonstrates the broad, historical link between new media and crisis over the course of a century.

At one time taking a public speaking course was sufficient to provide the skills necessary for effective presentations. Now, the Information Age makes the use of information technology mandatory, so that presentations are delivered not only through speech, but also using electronic communications, audio and video media, print materials. To succeed in today's world, individuals must understand the characteristics of information, as well as people's information needs, not just how to present information. Small and Arnone have developed an extraordinarily successful model for professionals and academics-the PACT model (Purpose, Audience, Content, and Technique), which makes it easy to focus on the research, selection, organization, and delivery of information. Whether the assignment is public speaking, technical writing, or web designing, the PACT model can be used to integrate the common principles of information science and communication theory. This book introduces the reader to three crucial models for the successful design, development, delivery, and evaluation of information presentations. An ideal tool for professionals, a valuable ally for communications instructors, and a necessary resource for college students.

Old New Media examines how the introduction of a new medium threatens those accustomed to the old media environment. Taking a media ecology perspective to examine the historical transitions from oral to literate, print, electronic and virtual media environments, the book includes theoretical chapters and case studies in five areas: media ecology; critical media theory; freedom of expression; Eastern thought; and the body and the media environment. The book argues against the "newness" of each new medium, which is often associated with unprecedented technological change, stating that the patterns of change identified with the most recent smartphone or computer are related to the patterns of change in human perception and social affairs that accompany the electronic media environment. It cautions against condemning the new medium with technological horror as the cause of all of our problems or celebrating it as the technological sublime that will cure all our social ills. If we are aware that media are extensions of the human, we can overcome the alienation and shock they cause, and be sensitive to the fluid boundaries between the human and the technological. The book ends by discussing how new media environments disrupt the balance in our lives and suggests strategies to help restore that balance.

Computer games have fascinated millions of users for more than 30 years. Today, they constitute the strongest sector in the media-entertainment industry and are part of the experience of digital daily life. Computer Game Studies require a deep understanding of functional and communicational mechanisms of games that support the player's immersion in virtual worlds. Unfortunately, the discussion and the academic research about usage and effects of computer games mostly takes place isolated within different scientific contexts with various theoretical and methodological approaches. Therefore, this anthology combines the perspectives of Media Studies, Game Studies, and Communication Studies, and presents their findings in an interdisciplinary approach.

Lost in Media examines collectively the ethical issues that have arisen in media-driven everyday life and will that arise as paradigm shifts occur on a global scale. Films, television and the new media often serve the globalization aims of a capitalist society as they function to socially reproduce the hegemonic norms, values, and styles of the larger society. Chapters in the book use the tradition of critical theory to look at issues of free market fundamentalism, journalism's erosion of communication of truth, public relations ethics of perception management; yielding self-censorship in the media, entertainment media pedagogically cultivating consumerism and docility, music and morality, misrepresentation of resistance movements, ethics of spectatorship, and the transformation of everyday ethics.

The articles collected in this volume encompass the outcomes of the conference "Media Convergence - Konwergencja Mediow - Medienkonvergenz", held at the Jesuit University "Ignatianum" in Cracow in March 2011. The Conference was organized by the Chair of Media and Social Communication of the Institute of Cultural Studies, founded in 2005. The aim of this interdisciplinary meeting of scholars from European academic centers was an attempt to answer the question what the phenomenon of convergence really is with regard to media, and how the permeation of media phenomena influences contemporary culture. The two-day debate included thematic blocks on literature and art, film, education, theater communication, and media communication. The interdisciplinary character of research is also the "guiding idea" of cultural studies at the Jesuit University "Ignatianum" in Cracow.

Lost in Media examines collectively the ethical issues that have arisen in media-driven everyday life and will that arise as paradigm shifts occur on a global scale. Films, television and the new media often serve the globalization aims of a capitalist society as they function to socially reproduce the hegemonic norms, values, and styles of the larger society. Chapters in the book use the tradition of critical theory to look at issues of free market fundamentalism, journalism's erosion of communication of truth, public relations ethics of perception management; yielding self-censorship in the media, entertainment media pedagogically cultivating consumerism and docility, music and morality, misrepresentation of resistance movements, ethics of spectatorship, and the transformation of everyday ethics.

By combining the analysis of the new forms and environments of the digital world with critical scholarship of the role of the users, this book argues that cultural field is facing a challenge of the digital turn. The digital turn hereby implies that changes in the use and application of digital technology bring on changes in practice and in the relationships between cultural institutions and audiences. We approach the changes in society from the structural (institutional) as well as from the agential (audiences, users, individuals) perspective. The authors represented in this book share the view that there is no need to fear the new media pushing aside traditional cultural forms, acknowledging at the same time that the scope of this cultural change is far from understood.