The Jewish Press' purpose is to promote Jewish Orthodoxy. The book explores this popular American Jewish newspaper and more precisely the development of the paper's ideology over a period of forty years offering a new understanding of the phenomenon Orthodoxy. Orthodoxy must be understood as a dynamic concept continually changing as a result of historical developments and hegemonic struggles with other ideologies about telling the Jew in modern society how he is to understand himself and the surrounding world.

Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. Contemporary theories of marketing and branding are brought together with critical and cultural accounts of mediated social life. The book explores the distinctive concerns and debates of these different perspectives and the lively interface between them.

From high-tech kitchen gadgets and magazines to the Food Network, the last few decades have seen a huge rise in food-focused consumption, media, and culture. The discourses surrounding food range from media coverage of school lunchrooms and hunger issues, to news stories about urban gardening or buying organic products at the local farmers market. Food is no longer viewed merely as a means of survival. International and comprehensive in approach, this volume is the first book-length study of food from a communication perspective. Scholars examine and explore this emerging field to provide definitive and foundational examples of how food operates as a system of communication, and how communication theory and practices can be understood by considering food in this way. In doing so, the book serves to inspire future dialogues on the subject due to its vast array of ideas about food and its relationship to our communication practices.

What are the points of contact between the study of language and the study of history? What are the possibilities for collaboration between linguists and historians, and what prevents it? This volume, the proceedings of an international conference held at the University of Bristol in April 2009, presents twenty-two articles by linguists and historians, exploring the relationship between the fields theoretically, conceptually and in practice. Contributions focus on a variety of European and American languages, in historical periods from the Middle Ages to the present day. Key themes at the intersection of these two disciplines are the standardization and classification of languages, the social and demographic history of medieval and early modern Europe, the study of language and history 'from below', and the function of language in modern politics. The value of interdisciplinary collaboration is demonstrated in a wide-ranging set of case studies, on topics including language contact in Northern and Central Europe, the relationship between peninsular and transatlantic Spanish, and new approaches to the recent histories of Nicaragua, Luxembourg and Bulgaria. The volume seeks out the interdependencies between the two fields and asks why exchanges between linguists and historians remain the exception rather than the rule.

A follow-on from Actors' Audition Speeches" this title includes speeches from plays written and produced in the 1990s, with extracts from West End productions ("Art" and "Cressida"), and films ("Pulp Fiction"). Comments from directors, casting directors, actors and teachers are included."

Lankshear (literacy and new technologies, James Cook U. Australia) and Knobel (language and literacy education, Queensland U. of Technology, Australia) have chosen the contributors to this volume based on the idea of emphasizing the plurality of digital literacies, by which they mean to refer to the diversity of specific accounts of digital literacy that exist and consequent implications for digital literacy policy, the strength and usefulness of a sociocultural perspective on literacy as practice (according to which literacy is best understood as literacies), and the benefits that may accrue from adopting an expansive view of digital literacy and its significance for educational learning. They present 12 chapters addressing such subjects as the required cognitive skills for Internet literacy, digital literacy as information savvy, digital literacy policies in the European Union, digital literacy in enterprises, the digital literacies of online shoppers, digital literacy and participation in online social networking spaces, and digital literacy and the law.

Dieses Buch gibt eine Einführung in das sonderpädagogische Fachgebiet der Unterstützten Kommunikation. Unterstützte Kommunikation zielt darauf, nichtsprechenden Menschen möglichst effektive Kommunikationsmöglichkeiten zur Verfügung zu stellen. Zu diesem Zweck werden Hilfsmittel, Techniken und Strategien entwickelt, die Lautsprache ergänzen oder ersetzen können. Im empirischen Teil der Arbeit wird ein Beitrag zur Bewertung moderner elektronischer Kommunikationshilfen geleistet. Die gesprächsanalytisch orientierte Studie untersucht ein Videomaterial von insgesamt 240 Minuten 1:1-Interaktionen zwischen nichtsprechenden Menschen und ihren natürlichsprechenden Partnern/Partnerinnen. Die Auswirkungen des Einsatzes von Sprachcomputern im Vergleich zu Kommunikationstafeln auf die Gesprächssituation werden analysiert.

Since the eve of the war in Afghanistan, Al-Jazeera has become a global household name and a news source that cannot be ignored. Globalization theorists argue that Al-Jazeera promotes a cross-cultural debate, enforcing a counter-hegemonic perspective on the West not evident in former crises. Through a comprehensive empirical analysis covering the re-broadcasting of Al-Jazeera's images on major U.S. television networks since 9/11, this book draws an alternative picture, revealing that the advent of Al-Jazeera has actually eroded the counter-hegemonic debate in U.S. war reporting. It shows how the U.S. government persuaded television networks to systematically reformat legitimate war images from Al-Jazeera, labeling it a deviant network, in order to eliminate criticism of the war. Moreover, an examination of the U.S. reception by bloggers and network carriers of Al-Jazeera's English-language website and channel reveals the U.S. administration's continued resolve and ability to limit public discourse.

Throughout the world, the mass media are responsible for shaping the form and content of experiences. In this book, David L. Altheide examines how the mass media, including news and popular culture, have cast terrorism, propaganda and social control post 9/11. Altheide shows how fear works with terrorism to alter discourse, social meanings, and our sense of being in the world. Emphasis is placed on the different institutional interventions and how these particular stories become framed and inform the wider media narratives of terror. The author argues that post 9/11 we are witnessing the emergence of new communication formats that not only constitute counter-narratives, but also shape future communicative experience. The text is suitable for scholars and students interested in the ongoing relationship between the media and terror post 9/11.

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a "global village," making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression "the medium is the message." These predictions form the genesis of this updated volume by Robert K. Logan, a friend and colleague who worked with McLuhan. In this second edition of Understanding New Media Logan expertly updates McLuhan's Understanding Media to analyze the "new media" McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media.

This volume explores the relation between identity and diversity as the essential condition of interculturalism, and the sometimes positive, sometimes negative, role that identity and diversity play within intercultural dialogue in an increasingly globalised world. An international conference, in Madrid, October 2003, brought together scholars from four continents and allowed them to share their knowledge and learn about the issues of « identity and diversity: philological and philosophical reflections. The present volume contains a selection of the conference papers. The contributors explore the dynamics of identity as a process open to differences. Although identity and difference are not exclusively discursive, it is discourse and natural language that incorporate them.

We -- the users turned creators and distributors of content -- are TIME's Person of the Year 2006, and AdAge's Advertising Agency of the Year 2007. We form a new Generation C. We have MySpace, YouTube, and OurMedia; we run social software, and drive the development of Web 2.0. But beyond the hype, what's really going on? In this groundbreaking exploration of our developing participatory online culture, Axel Bruns establishes the core principles which drive the rise of collaborative content creation in environments, from open source through blogs and Wikipedia to Second Life. This book shows that what's emerging here is no longer just a new form of content production, but a new process for the continuous creation and extension of knowledge and art by collaborative communities: produsage. The implications of the gradual shift from production to produsage are profound, and will affect the very core of our culture, economy, society, and democracy.

The emergence of what are called `new media' and `social media' is one of the most discussed topics in contemporary societies. Because media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields, polarized views have been created with cyberoptimists and celebrants on one side and cyberpessimists and skeptics on the other. Thus we lack an understanding of the interdependencies and convergence between disciplines and practices. The second edition of this book expertly synthesizes competing theories and disciplinary viewpoints and examines the latest data, including international research from fast-growing markets such as China, to provide a comprehensive, holistic view of the twenty-first century media (r)evolution. Dr. Macnamara argues that the key changes are located in practices rather than technologies and that public communication practices are emergent in highly significant ways. Engaging and accessible, this book is essential reading for scholars and professionals in media and communication and an invaluable text for courses in media studies, journalism, advertising, public relations and organisational and political communication.

This volume investigates to what extent existing approaches to pragmatics and discourse shed light on how the form of a text creates stylistic effects. Taking a cross-cultural perspective, this book focuses on five key stylistic features of writing - paragraph structure, length and construction of sentences, organisation of information in sentences, relative formality of vocabulary, amount of nominalisation - widely seen as partly responsible for the different impressions created by academic writing in English and Italian. The author develops a theoretical framework for the investigation of intuitions about stylistic differences from a contrastive point of view. To this end, the book gives an overview of recent scholarly approaches to writing and reading, genre studies, contrastive rhetoric and the notions of style and stylistics, together with an assessment of several individual approaches.

With over twenty different casts, multiple spin-off series, and five international locations, The Real Housewives franchise is a television phenomenon. The women on these shows have reinvented the soap opera diva and in doing so, have offered television viewers a new opportunity to embrace a loved, yet waning, genre. As the popularity and prevalence of the docu-drama genre of reality TV continues to increase, the time is ripe for a collection of this sort. The Fantasy of Reality: Critical Essays on 'The Real Housewives' explores the series and the women of The Real Housewives through the lens of race, class, gender, sexuality, and place. The contributing authors use an expansive and impressive array of methodological approaches to examine particular aspects of the series, offering rich analysis and insight along the way. This collection takes seriously what some may mock and others adore. Chapters are both fun and informative, lending themselves well to Housewives fans and media scholars alike.

The testing and assessment of second language learners is an essential part of the language learning process. Glenn Fulcher's Testing Second Language Speaking is a state-of-the-art volume that considers the assessment of speaking from historical, theoretical and practical perspectives. The book offers the first systematic, comprehensive and up-to-date treatment of the testing of second language speaking. Written in a clear and accessible manner, it covers: Explanations of the process of test design Costing test design projects How to put the test into practice Evaluation of speaking tests Task types for testing speaking Testing learners with disabilities It also contains a wealth of examples, including task types that are commonly used in speaking tests, approaches to researching speaking tests and specific methodologies that teachers, students and test developers may use in their own projects. Successfully integrating practice and theory, this book demystifies the process of testing speaking and provides a thorough treatment of the key ethical and technical issues in speaking evaluation.

Video games have evolved to become a pervasive format which is beyond entertainment, enjoyed by a broad group of people rather than as a niche activity by hardcore gamers. However, to date, academic studies focusing on game localization and accessibility are few and far between, despite the fact that further research in localization and accessibility would be beneficial to all. The different contributions in this pioneering volume address the emerging fields of Game Accessibility and Game Localization from different angles, providing insightful information about these relatively unexplored academic areas with such close tights to the industry. The volume is divided in two sections: the first section includes four contributions on Game Accessibility, dealing with issues such as universally accessible games and guidelines for promoting accessibility. The second section of the book includes nine contributions focussing on different issues affecting game translation and localization, such as case studies, culturalization, fan translation, and terminology management for the game localization industry.

This book examines how common e-learning technologies open up compelling, if limited, experiential spaces for users, similar to the imaginary worlds opened up by works of fiction. However, these experiential worlds are markedly different from the "real" world of physical objects and embodied relations. This book shows these differences to be of central importance for teaching and learning.

The study of health information seeking has become increasingly important in recent years due to the growing emphasis on the consumer/client relationship in the health arena. This trend implies a shift away from the development of health campaigns with one unitary message to a recognition that alternatives must be provided and options discussed. Indeed, health agencies are adopting the role of information-seeking facilitators through the creation of telephone services and sophisticated databases. A greater understanding of the public's needs, especially why people seek information, may help us to accomplish the many behavioral changes that will lead toward decreases in morbidity and mortality and a more balanced approach to wellness and prevention. This is especially important in the context of the revolution in access to information brought about by the many recent advances in databases and telecommunication systems, perhaps best represented by the advent of the Internet. This book provides a comprehensive treatment of these issues appropriate for advanced undergraduate and graduate students, practitioners, and researchers.

This book attempts to analyse irony, paradox, oxymoron, overstatement, understatement, euphemism, and dysphemism from the point of view of both Cognitive Linguistics and Pragmatics. In order to do so, we have regarded each trope as a cognitive model, and observed that the various ICMs that resulted from this approach had in common an essential feature: they were all constructed around the creation of contrasts. Also, we have developed a common processing model for these ICMs, which shows that these so-called figures of speech can be fully considered conceptual mechanisms of meaning creation and derivation. Apart from determining which specific pragmatic implications these models bring about and studying their underlying cognitive operations, we have argued that they should be described in terms of the contextual effects they produce. Therefore, a new classification and definition of these tropes is provided.

Climate Change and the Media brings together an international group of scholars to discuss one of the most important issues in human history: climate change. Since public understanding of the issue relies heavily on media coverage, the media plays a pivotal role in the way we address it. This edited collection - the first scholarly work to examine the relationship between climate change and the media - examines the changing nature of media coverage around the world, from the USA, the UK, and Europe, to China, Australasia, and the developing world. Chapters consider the impact of public relations and fictional programming, the relationship between public understanding and media coverage, and the impact of the media industries themselves on climate change. At a time when governments must take action to alleviate the catastrophic risk that climate change poses, this collection expertly details the pivotal role the media plays in this most fundamental of issues.

This volume has its origins in an international conference on emotions organized by the Polish Association for the Study of English and held at the University of Wroclaw in April 2015. In the course of the conference, it became clear that emotions are productively explored with relation to motion for the reason that emotion(s) and motion(s) constitute profoundly intertwined dimensions of physical and cultural embodiment reflected in language. The relationship between motion(s) and emotion(s) became the underlying theme of this volume, which comprises nineteen contributions presenting exploratory and applicative accounts of (e)motion(s) situated in topical research areas of linguistic theory, second language acquisition, and translation studies.

This enhanced edition of French Phonetics is intended for college-level instruction, for self-study and for reference purposes. The text, including Cahier d'Exercices, helps the student to become proficient in the pronunciation of French by explaining the characteristics of the French sound system clearly and systematically and by giving precise rules of pronunciation throughout. After introducing the learner to the International Phonetic Alphabet, the manual proceeds to a thorough examination of every sound in the French language in relation to its spelling and its phonological surroundings. If the book is used as a reference tool, the reader will be able to verify the pronunciation of many difficult verb forms and names not found in a dictionary. Students will be able to phonetically transcribe French words, to read a phonetically transcribed text, and most importantly to pronounce correctly any French word that they encounter, even if they have never seen it before. Cassettes or CD's for French Phonetics and the Cahier d'Exercices are available by contacting the author at [email protected]; Please cc her alternate e-mail address in your request: [email protected]

Drawing from interviews with Internet researchers from across the globe who work in diverse disciplines and in a wide array of online venues, this book examines ethical issues and questions that Internet researchers may encounter throughout the research process. Although the ethics of Internet research are complex, the aim of the book is to provide a rhetorical, case-based process to aid researchers in ethical decision making. In doing so, the book provides Internet researchers with useful resources and heuristics for engaging in ethical practices, interactions, and problem solving for their research.