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Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills > Speaking / pronunciation skills

Unfolding the Semiotic Web in Urban Discourse - In Scientific Cooperation with Daina Teters (Hardcover, New edition): Zdzislaw... Unfolding the Semiotic Web in Urban Discourse - In Scientific Cooperation with Daina Teters (Hardcover, New edition)
Zdzislaw Wasik
R1,388 Discovery Miles 13 880 Ships in 12 - 19 working days

The main focus of this volume is on urbanity as a discursive way of human life in the city. Discourse is specified here in terms of semiotic codes and processes that link city dwellers as communicating selves into interpersonal and intersubjective collectivities when they create and interpret similar meanings embodied in material bearers. Accordingly, the unfolding of the semiotic web is understood, firstly, as detecting and evaluating the growth and manifestation of the sphere of meaning-bearers or a sequence of meaning-bearing events, and secondly, as identifying and explaining the constituents and aspects of discourse in the light of signs and/or sign-processes that aggregate individual participants of communication into discursive linkages on a lower level and discursive communities – on a higher level of social grouping. Some contributions deal with the discursive properties of human individuals in urban environments, and some others are devoted either to the meta-discourses on the city or discourses in the city.

Effective Speaking - Communicating in Speech (Hardcover): Christopher Turk Effective Speaking - Communicating in Speech (Hardcover)
Christopher Turk
R4,487 Discovery Miles 44 870 Ships in 12 - 19 working days

Effective Speaking provides the hard scientific information about audience psychology, text preparation, presentation methods, voice production, body language and persuasive advocacy which will help would-be speakers improve their performance. The emphasis throughout is on practical self-help, on methods which have been shown to work, with clear explanations of just why they are effective.

Academic Vocabulary in Context (Paperback, New edition): David Hirsh Academic Vocabulary in Context (Paperback, New edition)
David Hirsh
R1,829 Discovery Miles 18 290 Ships in 12 - 19 working days

Academic texts present subject-specific ideas within a subject-independent framework. This book accounts for the presence of academic words in academic writing by exploring recurring patterns of function in texts representing different subject areas. The book presents a framework which describes academic word use at the ideational, textual and interpersonal levels. Functional categories are presented and illustrated which explain the role of academic words alongside general purpose and technical terms. The author examines biomedical research articles, and journal articles from arts, commerce and law. A comparable analysis focuses on university textbook chapters. Case studies investigate patterns of functionality within the main sections of research articles, compare word use in academic and non-academic texts reporting on the same research, and explore the carrier word function of academic vocabulary. The study concludes by looking at historical and contemporary processes which have shaped the presence of academic vocabulary in the English lexicon.

Effective Speaking - Communicating in Speech (Paperback): Christopher Turk Effective Speaking - Communicating in Speech (Paperback)
Christopher Turk
R1,251 Discovery Miles 12 510 Ships in 12 - 19 working days


Effective Speaking provides the hard scientific information about audience psychology, text preparation, presentation methods, voice production, body language and persuasive advocacy which will help would-be speakers improve their performance. The emphasis throughout is on practical self-help, on methods which have been shown to work, with clear explanations of just why they are effective.

eBook available with sample pages: 020347290X

The Perception of Nature in Travel Promotion Texts - A Corpus-based Discourse Analysis (Paperback, New edition): Ida Ruffolo The Perception of Nature in Travel Promotion Texts - A Corpus-based Discourse Analysis (Paperback, New edition)
Ida Ruffolo
R1,507 Discovery Miles 15 070 Ships in 12 - 19 working days

Given the consolidated effects of the greening process on the tourism industry, this volume investigates the relationship between three areas of research - the natural environment, tourism and discourse -, and how this relationship is affected by and affects society as a whole. In particular, the book highlights the central role of language in constructing eco-friendly tourist sites. Since the images associated to nature are various, this study examines the uses of nature and explores how the terms nature and natural are constructed within the texts. The research identifies how nature is linguistically defined and constructed by advertisers in travel promotion texts in order to attract potential 'green' tourists. The study also analyses the promotion of protected areas to verify the extent to which these areas meet the criteria on sustainable tourism set by the World Tourism Organization. By adopting a corpus-based discourse analysis perspective which combines both qualitative and quantitative approaches, the book unravels the complex interrelationship between the environment, tourism and advertising.

Language of Migration - Self- and Other-Representation of Korean Migrants in Germany (Hardcover, New edition): Suin Roberts Language of Migration - Self- and Other-Representation of Korean Migrants in Germany (Hardcover, New edition)
Suin Roberts
R2,056 Discovery Miles 20 560 Ships in 12 - 19 working days

Language of Migration: Self- and Other-Representation of Korean Migrants in Germany analyzes a variety of genres that depict Korean migration in Germany - namely, newspaper articles, autobiographical narratives, and documentaries - and deconstructs the language of these texts to provide a more layered picture of the discursively constructed identities of this particular group. By applying methods of media analysis, Critical Discourse Analysis (CDA), and postcolonial theory to the present intertextual and interdiscursive data, colonial discursive practices in Other-representations of Koreans in the German media and postcolonial forms of resistance in Self-representations of Koreans in autobiographical narratives in the German language are identified. In the past, research on migration and research on migrant literature were separate entities with little opportunity to cross. In this book, these two are brought together in order to examine both sides of the discursive coin.

'De acuerdo' 20 simulaciones para la clase de espanol - 20 simulaciones para la clase de espanol (Paperback): Noelia... 'De acuerdo' 20 simulaciones para la clase de espanol - 20 simulaciones para la clase de espanol (Paperback)
Noelia Alcarazo Lopez, Lopez Nuria
R1,308 Discovery Miles 13 080 Ships in 12 - 19 working days

?De acuerdo? 20 Simulaciones para la clase de espanol es el manual perfecto para estudiantes de espanol de nivel intermedio y avanzado que quieren desarrollar su destreza oral. El libro presenta 20 simulaciones que proporcionan un marco eficaz y motivador para el desarrollo de la destreza oral y la produccion del habla espontanea. Los estudiantes asumen un papel que les permite expresar opiniones, discutir y debatir dentro de un contexto significativo, preparandolos para situaciones de la vida real. Caracteristicas destacadas: amplia variedad de temas, tales como los negocios, la educacion, la salud y las redes sociales actividades de preparacion que ayudan al estudiante a participar plenamente en los debates secciones para el profesor y el estudiante, con explicaciones sobre como usar y participar en simulaciones Las versiones en color de las imagenes del libro pueden descargarse en https://www.routledge.com/products/9781138831087. ?De acuerdo? 20 Simulaciones para la clase de espanol es ideal para los niveles B1-C1 del MCER o los niveles intermedio-bajo a avanzado segun las guias de capacidad linguistica de ACTFL. ?De acuerdo? 20 Simulaciones para la clase de espanol is the ideal course for intermediate to advanced students of Spanish seeking to develop their speaking skills. The book presents 20 simulations which provide an effective and motivating framework for developing speaking skills and producing spontaneous speech. Students take on a role allowing them to express opinions, argue and debate within a meaningful context that prepares them for real-life situations. Key features: wide variety of topics, such as business, education, health and social media Preparatory activities to help students engage fully in the debates teacher and student sections with explanations on how to use and participate in simulations Full colour versions of the images in the book are available to download from https://www.routledge.com/products/9781138831087. ?De acuerdo? 20 Simulaciones para la clase de espanol is ideal for levels B1-C1 of the CEFR or Intermediate-Low to Advanced according to the ACTFL proficiency guidelines.

Peace Journalism, War and Conflict Resolution (Paperback, New edition): Richard Lance Keeble, John Tulloch, Florian Zollmann Peace Journalism, War and Conflict Resolution (Paperback, New edition)
Richard Lance Keeble, John Tulloch, Florian Zollmann
R1,027 Discovery Miles 10 270 Ships in 12 - 19 working days

Peace Journalism, War and Conflict Resolution draws together the work of over twenty leading international writers, journalists, theorists and campaigners in the field of peace journalism. Mainstream media tend to promote the interests of the military and governments in their coverage of warfare. This major new text aims to provide a definitive, up-to-date, critical, engaging and accessible overview exploring the role of the media in conflict resolution. Sections focus in detail on theory, international practice, and critiques of mainstream media performance from a peace perspective; countries discussed include the U.S., U.K., Germany, Cyprus, Sweden, Canada, India, Pakistan, Papua New Guinea and the Philippines. Chapters examine a wide variety of issues including mainstream newspapers, indigenous media, blogs and radical alternative websites. The book includes a foreword by award-winning investigative journalist John Pilger and a critical afterword by cultural commentator Jeffery Klaehn.

Soap Operas and Telenovelas in the Digital Age - Global Industries and New Audiences (Paperback, New edition): Diana Rios, Mari... Soap Operas and Telenovelas in the Digital Age - Global Industries and New Audiences (Paperback, New edition)
Diana Rios, Mari Castaneda
R931 Discovery Miles 9 310 Ships in 12 - 19 working days

Soap operas and telenovelas are watched by millions of people around the world every day. As cultural, social, and economic phenomena, examining them will further our understanding of the role of global media content in the digital age. Moreover, as these programs continue to be exported and transformed at regional levels, and through digitalization, it is more important than ever to analyze where the genre has been, where it is now, and where it is going. This collection brings together original scholarship from an international and trans-disciplinary perspective. Chapters address timely issues, theories, and debates that are inextricably linked to soap operas and telenovelas as global industries, as sites for new audiences, and as hybrid cultural products within the digital landscape. Bringing depth and originality to the subject area, each chapter demonstrates the richness of these genres and their long-term significance as the televisual landscape evolves and becomes increasingly reliant on technological and creative innovations.

Corpus Linguistics - Applications for the Study of English (Paperback, 2nd Revised edition): Silvia Murillo, Ana M. Hornero,... Corpus Linguistics - Applications for the Study of English (Paperback, 2nd Revised edition)
Silvia Murillo, Ana M. Hornero, Mar ia Jos e Luz on
R2,851 Discovery Miles 28 510 Ships in 12 - 19 working days

The aim of this volume is to present a state-of-the-art view on corpus studies. This collection of papers, presented at the XII Susanne Hubner Seminar in November 2003 at the University of Zaragoza, comprises both quantitative and qualitative analyses and studies on both written and oral corpora. Structured in seven sections, the book covers a wide range of approaches and methodologies and reflects current linguistic research. The papers have been written by scholars from a large number of universities, mainly from Europe, but also from the USA and Asia. The volume offers contributions on diachronic studies, pragmatic analyses and cognitive linguistics, as well as on translation and English for Specific Purposes. The book includes several papers on corpus design and reports on research on oral corpora. At a more specific level, the papers analyse aspects such as politeness issues, dialectology, comparable corpora, discourse markers, the expression of evidentiality and writer stance, metaphor and metonymy, conditional sentences, evaluative adjectives, delexicalised verbs and nominalization.

Soap Operas and Telenovelas in the Digital Age - Global Industries and New Audiences (Hardcover, New edition): Diana Rios, Mari... Soap Operas and Telenovelas in the Digital Age - Global Industries and New Audiences (Hardcover, New edition)
Diana Rios, Mari Castaneda
R3,191 Discovery Miles 31 910 Ships in 12 - 19 working days

Soap operas and telenovelas are watched by millions of people around the world every day. As cultural, social, and economic phenomena, examining them will further our understanding of the role of global media content in the digital age. Moreover, as these programs continue to be exported and transformed at regional levels, and through digitalization, it is more important than ever to analyze where the genre has been, where it is now, and where it is going. This collection brings together original scholarship from an international and trans-disciplinary perspective. Chapters address timely issues, theories, and debates that are inextricably linked to soap operas and telenovelas as global industries, as sites for new audiences, and as hybrid cultural products within the digital landscape. Bringing depth and originality to the subject area, each chapter demonstrates the richness of these genres and their long-term significance as the televisual landscape evolves and becomes increasingly reliant on technological and creative innovations.

Lynching - Violence, Rhetoric, and American Identity (Hardcover): Ersula J. Ore Lynching - Violence, Rhetoric, and American Identity (Hardcover)
Ersula J. Ore
R3,160 Discovery Miles 31 600 Ships in 10 - 15 working days

While victims of antebellum lynchings were typically white men, postbellum lynchings became more frequent and more intense, with the victims more often black. After Reconstruction, lynchings exhibited and embodied links between violent collective action, American civic identity, and the making of the nation. Ersula J. Ore investigates lynching as a racialized practice of civic engagement, in effect an argument against black inclusion within the changing nation. Ore scrutinizes the civic roots of lynching, the relationship between lynching and white constitutionalism, and contemporary manifestations of lynching discourse and logic today. From the 1880s onward, lynchings, she finds, manifested a violent form of symbolic action that called a national public into existence, denoted citizenship, and upheld political community. Grounded in Ida B. Wells's summation of lynching as a social contract among whites to maintain a racial order, at its core, Ore's book speaks to racialized violence as a mode of civic engagement. Since violence enacts an argument about citizenship, Ore construes lynching and its expressions as part and parcel of America's rhetorical tradition and political legacy. Drawing upon newspapers, official records, and memoirs, as well as critical race theory, Ore outlines the connections between what was said and written, the material practices of lynching in the past, and the forms these rhetorics and practices assume now. In doing so, she demonstrates how lynching functioned as a strategy interwoven with the formation of America's national identity and with the nation's need to continually restrict and redefine that identity. In addition, Ore ties black resistance to lynching, the acclaimed exhibit Without Sanctuary, recent police brutality, effigies of Barack Obama, and the killing of Trayvon Martin.

Commonality and Individuality in Academic Discourse (Paperback, New edition): Maurizio Gotti Commonality and Individuality in Academic Discourse (Paperback, New edition)
Maurizio Gotti
R3,024 Discovery Miles 30 240 Ships in 12 - 19 working days

This volume explores the relationship between shared disciplinary norms and individual traits in academic speech and writing. Despite the standardising pressure of cultural and language-related factors, academic communication remains in many ways a highly personal affair, with active participation in a disciplinary community requiring a multidimensional discourse that combines the professional, institutional, social and individual identities of its members. The first section of the volume deals with tensions involving individual/collective values and the analysis of collective vs. individual discoursal features in academic discourse. The second section comprises longitudinal investigations of the academic output of single scholars, so as to highlight the individuality in their choices and the reasons for not conforming with the commonality of conventions shared by their professional community. The third part deals with genres that are meant to impose commonality on the members of an academic community, not only in the drafting of specialized texts but also when these are reviewed or evaluated for possible publication.

Marxism and Communication Studies - The Point is to Change It (Paperback): Lee Artz, Steve Macek, Dana L. Cloud Marxism and Communication Studies - The Point is to Change It (Paperback)
Lee Artz, Steve Macek, Dana L. Cloud
R893 Discovery Miles 8 930 Ships in 12 - 19 working days

There is a timely and urgent need for a reasoned dialogue reassessing how Marxism can advance the study of human communication and transform the social world in which it is embedded. Indeed, ongoing world-historical events -- including the vigorously organized market globalization, the corresponding insurgent global anticorporate movement, and the conflicts engendered by the U.S. invasion of Iraq -- have underscored the importance of a thorough critique of global capitalism and its telecommunication technologies and practices. This important new collection, featuring essays by leading scholars and practitioners, provides a much-needed overview and assessment of Marxism's significance to contemporary thinking in communication and media studies. Contributors demonstrate how a Marxist perspective can be usefully applied to specific case studies in communication, providing valuable insights and understandings that are not obtainable using other approaches.

Life 3: Teacher's Guide (Paperback, Teacher's edition): Life 3: Teacher's Guide (Paperback, Teacher's edition)
R1,337 Discovery Miles 13 370 Ships in 10 - 15 working days
Spanish Idioms in Practice - Understanding Language and Culture (Hardcover, New): Javier Munoz-Basols, Yolanda Perez Sinusia,... Spanish Idioms in Practice - Understanding Language and Culture (Hardcover, New)
Javier Munoz-Basols, Yolanda Perez Sinusia, Marianne David
R4,479 Discovery Miles 44 790 Ships in 12 - 19 working days

Idiomatic expressions are the 'salt and pepper' of any language. They give Spanish its colour and imagery, its richness and variety. From set phrases and idioms to metaphorical expressions and proverbs, these essential components allow users to add humour and spice to their language, vividly embodying Hispanic culture while naturalizing their communication style to more closely resemble that of native speakers. Key features: Includes a selection of the most widely used idioms from Spain and Latin America; Idioms are classified into specific and easy-to-reference categories; Creative activities, exercises, mnemonic devices and learning strategies facilitate the acquisition and mastery of idiomatic language; Connections between the Spanish language and Hispanic culture are explained and illustrated; Reference tables at the end of each section highlight similarities between English and Spanish usage of idiomatic language; Original samples, as well as fragments from various Spanish-speaking countries and well-known literary works, are included to help expose students to the use of idioms in journalistic and literary writing. Practical, informative and highly entertaining, this is the ideal text for all intermediate and advanced learners of Spanish.

Producing Theory in a Digital World - The Intersection of Audiences and Production in Contemporary Theory (Hardcover, New... Producing Theory in a Digital World - The Intersection of Audiences and Production in Contemporary Theory (Hardcover, New edition)
Rebecca Ann Lind
R3,182 Discovery Miles 31 820 Ships in 12 - 19 working days

The netted human we may call Homo Irretitus resides in a space made possible by technologies frequently referred to as new media, social media, emerging media, and Web 2.0. Traditional conceptualizations of audiences and producers are shifting so the very making of our social practices, spaces, and contexts in this brave new world of the World Wide Web, the work of Homo Irretitus in this intersectional space, must be interrogated. If we are to understand this space, we should approach it from varied vantage points. This book gathers scholars from both within and external to the core of new media studies, each of whom applies a unique theoretical perspective to the intersection of audience and production in the space enabled by emerging communications technologies. In doing so they help shed light on a variety of the tensions evident in the new digital spaces in which we create and recreate (and often produse) so much of our lives, our identities, and our selves. Focusing multiple spotlights on the intersection of audiences and production made possible by social software helps make clearer a more nuanced perspective than would otherwise be possible as well as opening up questions for further debate within the field.

Cities of Signs - Learning the Logic of Urban Spaces (Hardcover, New edition): Andrew T Hickey Cities of Signs - Learning the Logic of Urban Spaces (Hardcover, New edition)
Andrew T Hickey
R3,174 Discovery Miles 31 740 Ships in 12 - 19 working days

Signs exist as fundamental markers of the urban landscape. Whether in the form of street signs offering directions, the airbrushed promises of advertising media or the vandalized detournements of street art, signs pervade urban spaces and provide a tangible 'text' upon which the logics of both cities and ourselves are written. Cities of Signs charts the way that signs exist as key elements of contemporary urban space, and explores what it means to live within these spaces, amongst cities of signs. This refreshing take on the way that urban space is lived and experienced is a timely contribution to the literature in urban studies, sociology and education alike. In decoding the cultural production at play in urban environments, Cities of Signs presents a dynamic approach to understanding how culture is produced and consumed within the cityscape.

Audiovisual Translation - Subtitles and Subtitling - Theory and Practice (Paperback, New edition): Laura Incalcaterra... Audiovisual Translation - Subtitles and Subtitling - Theory and Practice (Paperback, New edition)
Laura Incalcaterra McLoughlin, Marie Biscio, Maire Aine Ni Mhainnin
R1,491 Discovery Miles 14 910 Ships in 9 - 17 working days

An increasing number of contributions have appeared in recent years on the subject of Audiovisual Translation (AVT), particularly in relation to dubbing and subtitling. The broad scope of this branch of Translation Studies is challenging because it brings together diverse disciplines, including film studies, translatology, semiotics, linguistics, applied linguistics, cognitive psychology, technology and ICT. This volume addresses issues relating to AVT research and didactics. The first section is dedicated to theoretical aspects in order to stimulate further debate and encourage progress in research-informed teaching. The second section focuses on a less developed area of research in the field of AVT: its potential use in foreign language pedagogy. This collection of articles is intended to create a discourse on new directions in AVT and foreign language learning. The book begins with reflections on wider methodological issues, advances to a proposed model of analysis for colloquial speech, touches on more 'niche' aspects of AVT (e.g. surtitling), progresses to didactic applications in foreign language pedagogy and learning at both linguistic and cultural levels, and concludes with a practical proposal for the use of AVT in foreign language classes. An interview with a professional subtitler draws the volume to a close.

How To Present To Absolutely Anyone - Confident Public Speaking and Presenting in Every Situation (Paperback): Mark Rhodes How To Present To Absolutely Anyone - Confident Public Speaking and Presenting in Every Situation (Paperback)
Mark Rhodes 1
R386 R295 Discovery Miles 2 950 Save R91 (24%) Ships in 12 - 19 working days

Master the art of public speaking with a mind- and content-based approach to success How to Present to Absolutely Anyone is the ultimate guide to successful public speaking. Presentations, talks, and speeches are unavoidable in school, work, and even social occasions (have you ever had to deliver a wedding toast?)--but fear of public speaking is statistically more common than fear of death. Author Mark Rhodes once pretended he had crashed his car to avoid doing a presentation! Permanent avoidance will eventually hold you back, but mastering the art of the successful presentation can take you to new heights! This book shows you how Mark eventually learned to love public speaking: by setting himself up for a self-sustaining cycle of presentation success. It takes more than stage presence to make a great presentation--you need great content. Without it, you won't get the result you're after, and you will dread the next talk. But if your presentation stands on its own two feet and you manage to banish the stage fright, you get a taste of success that ignites your passion and gets you excited to present every time! Packed with practical advice for both mental anguish and content creation, this book approaches public speaking holistically to arm you with real skills for success: Build confidence, reduce fear, and develop the right mindset for public speaking Engage your audience from the start, and reduce first-minute jitters Develop great content that you look forward to presenting each time Go beyond simple body language to reach your audience in a more authentic, organic way Don't mumble your way through a PowerPoint or try to put flash over substance. Craft an engaging, informative presentation that people want to see and that you want to present! This book covers performance anxiety, speaking skills, ideas/content, practice, preparation, and audience interaction. How to Present to Absolutely Anyone guides you from fear, to excitement, to success!

The Art of Public Speaking for Life and Work (Hardcover): Susan Malone The Art of Public Speaking for Life and Work (Hardcover)
Susan Malone
R3,477 R3,142 Discovery Miles 31 420 Save R335 (10%) Ships in 10 - 15 working days
Vortragen ohne Angst - Der Erfolgsleitfaden fur Rhetorik-Einsteiger. So meistern Sie Ihre Kommunikations- und... Vortragen ohne Angst - Der Erfolgsleitfaden fur Rhetorik-Einsteiger. So meistern Sie Ihre Kommunikations- und Prasentationsfahigkeiten. Begeistern Sie ab sofort Ihre Zuhoerer als selbstbewusster Redner! (German, Hardcover)
Gerard Shaw
R724 R640 Discovery Miles 6 400 Save R84 (12%) Ships in 10 - 15 working days
TED Talks - The official TED guide to public speaking (Paperback): Chris Anderson TED Talks - The official TED guide to public speaking (Paperback)
Chris Anderson 1
R381 R302 Discovery Miles 3 020 Save R79 (21%) Ships in 12 - 19 working days

In Ted Talks Chris Anderson, head of TED, reveals the inside secrets of how to give a first-class presentation. Where books like Talk Like TED and TED Talks Storytelling whetted the appetite, here is the official TED guide to public speaking from the man who put TED talks on the world's stage. 'Nobody in the world better understands the art and science of public speaking than Chris Anderson. He is absolutely the best person to have written this book' Elizabeth Gilbert.

Anderson shares his five key techniques to presentation success: Connection, Narration, Explanation, Persuasion and Revelation (plus the three to avoid). He also answers the most frequently asked questions about giving a talk, from 'What should I wear?' to 'How do I handle my nerves?'.

Ted Talks is also full of presentation tips from such TED notable speakers as Sir Ken Robinson, Bill Gates, Mary Roach, Amy Cuddy, Elizabeth Gilbert, Dan Gilbert, Amanda Palmer, Matt Ridley and many more. This is a lively, fun read with great practical application from the man who knows what goes into a truly memorable speech. In Ted Talks Anderson pulls back the TED curtain for anyone who wants to learn how to prepare an exceptional presentation.

Cities of Signs - Learning the Logic of Urban Spaces (Paperback, New edition): Andrew T Hickey Cities of Signs - Learning the Logic of Urban Spaces (Paperback, New edition)
Andrew T Hickey
R882 Discovery Miles 8 820 Ships in 12 - 19 working days

Signs exist as fundamental markers of the urban landscape. Whether in the form of street signs offering directions, the airbrushed promises of advertising media or the vandalized detournements of street art, signs pervade urban spaces and provide a tangible 'text' upon which the logics of both cities and ourselves are written. Cities of Signs charts the way that signs exist as key elements of contemporary urban space, and explores what it means to live within these spaces, amongst cities of signs. This refreshing take on the way that urban space is lived and experienced is a timely contribution to the literature in urban studies, sociology and education alike. In decoding the cultural production at play in urban environments, Cities of Signs presents a dynamic approach to understanding how culture is produced and consumed within the cityscape.

Discourse, Communication and the Enterprise.- Genres and Trends (Paperback, New edition): Giuliana Elena Garzone, Maurizio Gotti Discourse, Communication and the Enterprise.- Genres and Trends (Paperback, New edition)
Giuliana Elena Garzone, Maurizio Gotti
R2,442 R2,061 Discovery Miles 20 610 Save R381 (16%) Ships in 12 - 19 working days

This book brings together a selection of papers originally presented at the fifth conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009, and mainly focuses on the relevance of discourse and communication to the world of business and organizations as seen from a variety of disciplines (linguistics, communication studies, management studies, sociology, marketing). What unites the contributions is the discursive framework they adopt for the analysis of corporate communication, looking at it as a situated activity in a broadly constructionist paradigm. The various sections are organized along an internal-to-external-communication gradient, starting from the analysis of communication within a company's ordinary operational activities and moving gradually towards types of discourse that are specifically aimed at communication to the public at large, including their representation in the media. The picture that emerges is a good approximation to an accurate and updated snapshot of the state of the art in research and expertise in the area of corporate and institutional communication.

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