In an increasingly global society, the ability to identify a culture's visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design "best practices" and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns - a "pattern language" - by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a particular culture, (2) apply what is learned to the creation of new Web communication, and (3) identify trends in visual communication on the Web as influenced by emerging technologies.

The study of health information seeking has become increasingly important in recent years due to the growing emphasis on the consumer/client relationship in the health arena. This trend implies a shift away from the development of health campaigns with one unitary message to a recognition that alternatives must be provided and options discussed. Indeed, health agencies are adopting the role of information-seeking facilitators through the creation of telephone services and sophisticated databases. A greater understanding of the public's needs, especially why people seek information, may help us to accomplish the many behavioral changes that will lead toward decreases in morbidity and mortality and a more balanced approach to wellness and prevention. This is especially important in the context of the revolution in access to information brought about by the many recent advances in databases and telecommunication systems, perhaps best represented by the advent of the Internet. This book provides a comprehensive treatment of these issues appropriate for advanced undergraduate and graduate students, practitioners, and researchers.

Languages are inseparable from their contexts of use. They are not only congruent with, but also involved in the configuration of the worldviews and value systems manifested in cultures and embodied in texts. The spread of English worldwide foregrounds the issue of textual dynamics in intercultural settings. The production/reception of texts in English facilitates international contacts and exchanges, yet it also triggers hegemonic practices. The volume aims to investigate the representations and negotiations of sociocognitive identities in intercultural settings relevant for 'good practice'. Contributions explore 'languaging' strategies (verbal, visual, multimodal; English monolingual, bilingual, multilingual) through a range of methodological perspectives wherein the respect for sociocultural differences is a constitutive value.

Surveys have found that speaking in public is one of the worst human fears, even higher than fear of spiders, heights and even death! Making presentations and public speaking is an increasing part of working life. Whether it be speaking at a meeting or making a formal presentation to a potential funder, much can rest on the outcome of our efforts when we are on our feet. The book includes sections on timing, the audience, content, delivery techniques, using visual aids, dealing with nerves, question and answer sessions and tongue twisters. This book is for anyone from the novice who needs to cover all of the basics to the experienced speaker who needs a quick refresher in getting up and delivering a message.

The main focus of this volume is on urbanity as a discursive way of human life in the city. Discourse is specified here in terms of semiotic codes and processes that link city dwellers as communicating selves into interpersonal and intersubjective collectivities when they create and interpret similar meanings embodied in material bearers. Accordingly, the unfolding of the semiotic web is understood, firstly, as detecting and evaluating the growth and manifestation of the sphere of meaning-bearers or a sequence of meaning-bearing events, and secondly, as identifying and explaining the constituents and aspects of discourse in the light of signs and/or sign-processes that aggregate individual participants of communication into discursive linkages on a lower level and discursive communities – on a higher level of social grouping. Some contributions deal with the discursive properties of human individuals in urban environments, and some others are devoted either to the meta-discourses on the city or discourses in the city.

Effective Speaking provides the hard scientific information about audience psychology, text preparation, presentation methods, voice production, body language and persuasive advocacy which will help would-be speakers improve their performance. The emphasis throughout is on practical self-help, on methods which have been shown to work, with clear explanations of just why they are effective.

Academic texts present subject-specific ideas within a subject-independent framework. This book accounts for the presence of academic words in academic writing by exploring recurring patterns of function in texts representing different subject areas. The book presents a framework which describes academic word use at the ideational, textual and interpersonal levels. Functional categories are presented and illustrated which explain the role of academic words alongside general purpose and technical terms. The author examines biomedical research articles, and journal articles from arts, commerce and law. A comparable analysis focuses on university textbook chapters. Case studies investigate patterns of functionality within the main sections of research articles, compare word use in academic and non-academic texts reporting on the same research, and explore the carrier word function of academic vocabulary. The study concludes by looking at historical and contemporary processes which have shaped the presence of academic vocabulary in the English lexicon.

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Effective Speaking provides the hard scientific information about audience psychology, text preparation, presentation methods, voice production, body language and persuasive advocacy which will help would-be speakers improve their performance. The emphasis throughout is on practical self-help, on methods which have been shown to work, with clear explanations of just why they are effective.

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Given the consolidated effects of the greening process on the tourism industry, this volume investigates the relationship between three areas of research - the natural environment, tourism and discourse -, and how this relationship is affected by and affects society as a whole. In particular, the book highlights the central role of language in constructing eco-friendly tourist sites. Since the images associated to nature are various, this study examines the uses of nature and explores how the terms nature and natural are constructed within the texts. The research identifies how nature is linguistically defined and constructed by advertisers in travel promotion texts in order to attract potential 'green' tourists. The study also analyses the promotion of protected areas to verify the extent to which these areas meet the criteria on sustainable tourism set by the World Tourism Organization. By adopting a corpus-based discourse analysis perspective which combines both qualitative and quantitative approaches, the book unravels the complex interrelationship between the environment, tourism and advertising.

Language of Migration: Self- and Other-Representation of Korean Migrants in Germany analyzes a variety of genres that depict Korean migration in Germany - namely, newspaper articles, autobiographical narratives, and documentaries - and deconstructs the language of these texts to provide a more layered picture of the discursively constructed identities of this particular group. By applying methods of media analysis, Critical Discourse Analysis (CDA), and postcolonial theory to the present intertextual and interdiscursive data, colonial discursive practices in Other-representations of Koreans in the German media and postcolonial forms of resistance in Self-representations of Koreans in autobiographical narratives in the German language are identified. In the past, research on migration and research on migrant literature were separate entities with little opportunity to cross. In this book, these two are brought together in order to examine both sides of the discursive coin.

?De acuerdo? 20 Simulaciones para la clase de espanol es el manual perfecto para estudiantes de espanol de nivel intermedio y avanzado que quieren desarrollar su destreza oral. El libro presenta 20 simulaciones que proporcionan un marco eficaz y motivador para el desarrollo de la destreza oral y la produccion del habla espontanea. Los estudiantes asumen un papel que les permite expresar opiniones, discutir y debatir dentro de un contexto significativo, preparandolos para situaciones de la vida real. Caracteristicas destacadas: amplia variedad de temas, tales como los negocios, la educacion, la salud y las redes sociales actividades de preparacion que ayudan al estudiante a participar plenamente en los debates secciones para el profesor y el estudiante, con explicaciones sobre como usar y participar en simulaciones Las versiones en color de las imagenes del libro pueden descargarse en https://www.routledge.com/products/9781138831087. ?De acuerdo? 20 Simulaciones para la clase de espanol es ideal para los niveles B1-C1 del MCER o los niveles intermedio-bajo a avanzado segun las guias de capacidad linguistica de ACTFL. ?De acuerdo? 20 Simulaciones para la clase de espanol is the ideal course for intermediate to advanced students of Spanish seeking to develop their speaking skills. The book presents 20 simulations which provide an effective and motivating framework for developing speaking skills and producing spontaneous speech. Students take on a role allowing them to express opinions, argue and debate within a meaningful context that prepares them for real-life situations. Key features: wide variety of topics, such as business, education, health and social media Preparatory activities to help students engage fully in the debates teacher and student sections with explanations on how to use and participate in simulations Full colour versions of the images in the book are available to download from https://www.routledge.com/products/9781138831087. ?De acuerdo? 20 Simulaciones para la clase de espanol is ideal for levels B1-C1 of the CEFR or Intermediate-Low to Advanced according to the ACTFL proficiency guidelines.

Peace Journalism, War and Conflict Resolution draws together the work of over twenty leading international writers, journalists, theorists and campaigners in the field of peace journalism. Mainstream media tend to promote the interests of the military and governments in their coverage of warfare. This major new text aims to provide a definitive, up-to-date, critical, engaging and accessible overview exploring the role of the media in conflict resolution. Sections focus in detail on theory, international practice, and critiques of mainstream media performance from a peace perspective; countries discussed include the U.S., U.K., Germany, Cyprus, Sweden, Canada, India, Pakistan, Papua New Guinea and the Philippines. Chapters examine a wide variety of issues including mainstream newspapers, indigenous media, blogs and radical alternative websites. The book includes a foreword by award-winning investigative journalist John Pilger and a critical afterword by cultural commentator Jeffery Klaehn.

Soap operas and telenovelas are watched by millions of people around the world every day. As cultural, social, and economic phenomena, examining them will further our understanding of the role of global media content in the digital age. Moreover, as these programs continue to be exported and transformed at regional levels, and through digitalization, it is more important than ever to analyze where the genre has been, where it is now, and where it is going. This collection brings together original scholarship from an international and trans-disciplinary perspective. Chapters address timely issues, theories, and debates that are inextricably linked to soap operas and telenovelas as global industries, as sites for new audiences, and as hybrid cultural products within the digital landscape. Bringing depth and originality to the subject area, each chapter demonstrates the richness of these genres and their long-term significance as the televisual landscape evolves and becomes increasingly reliant on technological and creative innovations.

The aim of this volume is to present a state-of-the-art view on corpus studies. This collection of papers, presented at the XII Susanne Hubner Seminar in November 2003 at the University of Zaragoza, comprises both quantitative and qualitative analyses and studies on both written and oral corpora. Structured in seven sections, the book covers a wide range of approaches and methodologies and reflects current linguistic research. The papers have been written by scholars from a large number of universities, mainly from Europe, but also from the USA and Asia. The volume offers contributions on diachronic studies, pragmatic analyses and cognitive linguistics, as well as on translation and English for Specific Purposes. The book includes several papers on corpus design and reports on research on oral corpora. At a more specific level, the papers analyse aspects such as politeness issues, dialectology, comparable corpora, discourse markers, the expression of evidentiality and writer stance, metaphor and metonymy, conditional sentences, evaluative adjectives, delexicalised verbs and nominalization.

Soap operas and telenovelas are watched by millions of people around the world every day. As cultural, social, and economic phenomena, examining them will further our understanding of the role of global media content in the digital age. Moreover, as these programs continue to be exported and transformed at regional levels, and through digitalization, it is more important than ever to analyze where the genre has been, where it is now, and where it is going. This collection brings together original scholarship from an international and trans-disciplinary perspective. Chapters address timely issues, theories, and debates that are inextricably linked to soap operas and telenovelas as global industries, as sites for new audiences, and as hybrid cultural products within the digital landscape. Bringing depth and originality to the subject area, each chapter demonstrates the richness of these genres and their long-term significance as the televisual landscape evolves and becomes increasingly reliant on technological and creative innovations.

While victims of antebellum lynchings were typically white men, postbellum lynchings became more frequent and more intense, with the victims more often black. After Reconstruction, lynchings exhibited and embodied links between violent collective action, American civic identity, and the making of the nation. Ersula J. Ore investigates lynching as a racialized practice of civic engagement, in effect an argument against black inclusion within the changing nation. Ore scrutinizes the civic roots of lynching, the relationship between lynching and white constitutionalism, and contemporary manifestations of lynching discourse and logic today. From the 1880s onward, lynchings, she finds, manifested a violent form of symbolic action that called a national public into existence, denoted citizenship, and upheld political community. Grounded in Ida B. Wells's summation of lynching as a social contract among whites to maintain a racial order, at its core, Ore's book speaks to racialized violence as a mode of civic engagement. Since violence enacts an argument about citizenship, Ore construes lynching and its expressions as part and parcel of America's rhetorical tradition and political legacy. Drawing upon newspapers, official records, and memoirs, as well as critical race theory, Ore outlines the connections between what was said and written, the material practices of lynching in the past, and the forms these rhetorics and practices assume now. In doing so, she demonstrates how lynching functioned as a strategy interwoven with the formation of America's national identity and with the nation's need to continually restrict and redefine that identity. In addition, Ore ties black resistance to lynching, the acclaimed exhibit Without Sanctuary, recent police brutality, effigies of Barack Obama, and the killing of Trayvon Martin.

This volume explores the relationship between shared disciplinary norms and individual traits in academic speech and writing. Despite the standardising pressure of cultural and language-related factors, academic communication remains in many ways a highly personal affair, with active participation in a disciplinary community requiring a multidimensional discourse that combines the professional, institutional, social and individual identities of its members. The first section of the volume deals with tensions involving individual/collective values and the analysis of collective vs. individual discoursal features in academic discourse. The second section comprises longitudinal investigations of the academic output of single scholars, so as to highlight the individuality in their choices and the reasons for not conforming with the commonality of conventions shared by their professional community. The third part deals with genres that are meant to impose commonality on the members of an academic community, not only in the drafting of specialized texts but also when these are reviewed or evaluated for possible publication.

There is a timely and urgent need for a reasoned dialogue reassessing how Marxism can advance the study of human communication and transform the social world in which it is embedded. Indeed, ongoing world-historical events -- including the vigorously organized market globalization, the corresponding insurgent global anticorporate movement, and the conflicts engendered by the U.S. invasion of Iraq -- have underscored the importance of a thorough critique of global capitalism and its telecommunication technologies and practices. This important new collection, featuring essays by leading scholars and practitioners, provides a much-needed overview and assessment of Marxism's significance to contemporary thinking in communication and media studies. Contributors demonstrate how a Marxist perspective can be usefully applied to specific case studies in communication, providing valuable insights and understandings that are not obtainable using other approaches.

Idiomatic expressions are the 'salt and pepper' of any language. They give Spanish its colour and imagery, its richness and variety. From set phrases and idioms to metaphorical expressions and proverbs, these essential components allow users to add humour and spice to their language, vividly embodying Hispanic culture while naturalizing their communication style to more closely resemble that of native speakers. Key features: Includes a selection of the most widely used idioms from Spain and Latin America; Idioms are classified into specific and easy-to-reference categories; Creative activities, exercises, mnemonic devices and learning strategies facilitate the acquisition and mastery of idiomatic language; Connections between the Spanish language and Hispanic culture are explained and illustrated; Reference tables at the end of each section highlight similarities between English and Spanish usage of idiomatic language; Original samples, as well as fragments from various Spanish-speaking countries and well-known literary works, are included to help expose students to the use of idioms in journalistic and literary writing. Practical, informative and highly entertaining, this is the ideal text for all intermediate and advanced learners of Spanish.

The netted human we may call Homo Irretitus resides in a space made possible by technologies frequently referred to as new media, social media, emerging media, and Web 2.0. Traditional conceptualizations of audiences and producers are shifting so the very making of our social practices, spaces, and contexts in this brave new world of the World Wide Web, the work of Homo Irretitus in this intersectional space, must be interrogated. If we are to understand this space, we should approach it from varied vantage points. This book gathers scholars from both within and external to the core of new media studies, each of whom applies a unique theoretical perspective to the intersection of audience and production in the space enabled by emerging communications technologies. In doing so they help shed light on a variety of the tensions evident in the new digital spaces in which we create and recreate (and often produse) so much of our lives, our identities, and our selves. Focusing multiple spotlights on the intersection of audiences and production made possible by social software helps make clearer a more nuanced perspective than would otherwise be possible as well as opening up questions for further debate within the field.

Signs exist as fundamental markers of the urban landscape. Whether in the form of street signs offering directions, the airbrushed promises of advertising media or the vandalized detournements of street art, signs pervade urban spaces and provide a tangible 'text' upon which the logics of both cities and ourselves are written. Cities of Signs charts the way that signs exist as key elements of contemporary urban space, and explores what it means to live within these spaces, amongst cities of signs. This refreshing take on the way that urban space is lived and experienced is a timely contribution to the literature in urban studies, sociology and education alike. In decoding the cultural production at play in urban environments, Cities of Signs presents a dynamic approach to understanding how culture is produced and consumed within the cityscape.