Academic texts present subject-specific ideas within a subject-independent framework. This book accounts for the presence of academic words in academic writing by exploring recurring patterns of function in texts representing different subject areas. The book presents a framework which describes academic word use at the ideational, textual and interpersonal levels. Functional categories are presented and illustrated which explain the role of academic words alongside general purpose and technical terms. The author examines biomedical research articles, and journal articles from arts, commerce and law. A comparable analysis focuses on university textbook chapters. Case studies investigate patterns of functionality within the main sections of research articles, compare word use in academic and non-academic texts reporting on the same research, and explore the carrier word function of academic vocabulary. The study concludes by looking at historical and contemporary processes which have shaped the presence of academic vocabulary in the English lexicon.

Effective Speaking provides the hard scientific information about audience psychology, text preparation, presentation methods, voice production, body language and persuasive advocacy which will help would-be speakers improve their performance. The emphasis throughout is on practical self-help, on methods which have been shown to work, with clear explanations of just why they are effective.

eBook available with sample pages: 020347290X

Surveys have found that speaking in public is one of the worst human fears, even higher than fear of spiders, heights and even death! Making presentations and public speaking is an increasing part of working life. Whether it be speaking at a meeting or making a formal presentation to a potential funder, much can rest on the outcome of our efforts when we are on our feet. The book includes sections on timing, the audience, content, delivery techniques, using visual aids, dealing with nerves, question and answer sessions and tongue twisters. This book is for anyone from the novice who needs to cover all of the basics to the experienced speaker who needs a quick refresher in getting up and delivering a message.

Given the consolidated effects of the greening process on the tourism industry, this volume investigates the relationship between three areas of research - the natural environment, tourism and discourse -, and how this relationship is affected by and affects society as a whole. In particular, the book highlights the central role of language in constructing eco-friendly tourist sites. Since the images associated to nature are various, this study examines the uses of nature and explores how the terms nature and natural are constructed within the texts. The research identifies how nature is linguistically defined and constructed by advertisers in travel promotion texts in order to attract potential 'green' tourists. The study also analyses the promotion of protected areas to verify the extent to which these areas meet the criteria on sustainable tourism set by the World Tourism Organization. By adopting a corpus-based discourse analysis perspective which combines both qualitative and quantitative approaches, the book unravels the complex interrelationship between the environment, tourism and advertising.

Language of Migration: Self- and Other-Representation of Korean Migrants in Germany analyzes a variety of genres that depict Korean migration in Germany - namely, newspaper articles, autobiographical narratives, and documentaries - and deconstructs the language of these texts to provide a more layered picture of the discursively constructed identities of this particular group. By applying methods of media analysis, Critical Discourse Analysis (CDA), and postcolonial theory to the present intertextual and interdiscursive data, colonial discursive practices in Other-representations of Koreans in the German media and postcolonial forms of resistance in Self-representations of Koreans in autobiographical narratives in the German language are identified. In the past, research on migration and research on migrant literature were separate entities with little opportunity to cross. In this book, these two are brought together in order to examine both sides of the discursive coin.

Peace Journalism, War and Conflict Resolution draws together the work of over twenty leading international writers, journalists, theorists and campaigners in the field of peace journalism. Mainstream media tend to promote the interests of the military and governments in their coverage of warfare. This major new text aims to provide a definitive, up-to-date, critical, engaging and accessible overview exploring the role of the media in conflict resolution. Sections focus in detail on theory, international practice, and critiques of mainstream media performance from a peace perspective; countries discussed include the U.S., U.K., Germany, Cyprus, Sweden, Canada, India, Pakistan, Papua New Guinea and the Philippines. Chapters examine a wide variety of issues including mainstream newspapers, indigenous media, blogs and radical alternative websites. The book includes a foreword by award-winning investigative journalist John Pilger and a critical afterword by cultural commentator Jeffery Klaehn.

Master the art of public speaking with a mind- and content-based approach to success How to Present to Absolutely Anyone is the ultimate guide to successful public speaking. Presentations, talks, and speeches are unavoidable in school, work, and even social occasions (have you ever had to deliver a wedding toast?)--but fear of public speaking is statistically more common than fear of death. Author Mark Rhodes once pretended he had crashed his car to avoid doing a presentation! Permanent avoidance will eventually hold you back, but mastering the art of the successful presentation can take you to new heights! This book shows you how Mark eventually learned to love public speaking: by setting himself up for a self-sustaining cycle of presentation success. It takes more than stage presence to make a great presentation--you need great content. Without it, you won't get the result you're after, and you will dread the next talk. But if your presentation stands on its own two feet and you manage to banish the stage fright, you get a taste of success that ignites your passion and gets you excited to present every time! Packed with practical advice for both mental anguish and content creation, this book approaches public speaking holistically to arm you with real skills for success: Build confidence, reduce fear, and develop the right mindset for public speaking Engage your audience from the start, and reduce first-minute jitters Develop great content that you look forward to presenting each time Go beyond simple body language to reach your audience in a more authentic, organic way Don't mumble your way through a PowerPoint or try to put flash over substance. Craft an engaging, informative presentation that people want to see and that you want to present! This book covers performance anxiety, speaking skills, ideas/content, practice, preparation, and audience interaction. How to Present to Absolutely Anyone guides you from fear, to excitement, to success!

The aim of this volume is to present a state-of-the-art view on corpus studies. This collection of papers, presented at the XII Susanne Hubner Seminar in November 2003 at the University of Zaragoza, comprises both quantitative and qualitative analyses and studies on both written and oral corpora. Structured in seven sections, the book covers a wide range of approaches and methodologies and reflects current linguistic research. The papers have been written by scholars from a large number of universities, mainly from Europe, but also from the USA and Asia. The volume offers contributions on diachronic studies, pragmatic analyses and cognitive linguistics, as well as on translation and English for Specific Purposes. The book includes several papers on corpus design and reports on research on oral corpora. At a more specific level, the papers analyse aspects such as politeness issues, dialectology, comparable corpora, discourse markers, the expression of evidentiality and writer stance, metaphor and metonymy, conditional sentences, evaluative adjectives, delexicalised verbs and nominalization.

Soap operas and telenovelas are watched by millions of people around the world every day. As cultural, social, and economic phenomena, examining them will further our understanding of the role of global media content in the digital age. Moreover, as these programs continue to be exported and transformed at regional levels, and through digitalization, it is more important than ever to analyze where the genre has been, where it is now, and where it is going. This collection brings together original scholarship from an international and trans-disciplinary perspective. Chapters address timely issues, theories, and debates that are inextricably linked to soap operas and telenovelas as global industries, as sites for new audiences, and as hybrid cultural products within the digital landscape. Bringing depth and originality to the subject area, each chapter demonstrates the richness of these genres and their long-term significance as the televisual landscape evolves and becomes increasingly reliant on technological and creative innovations.

Soap operas and telenovelas are watched by millions of people around the world every day. As cultural, social, and economic phenomena, examining them will further our understanding of the role of global media content in the digital age. Moreover, as these programs continue to be exported and transformed at regional levels, and through digitalization, it is more important than ever to analyze where the genre has been, where it is now, and where it is going. This collection brings together original scholarship from an international and trans-disciplinary perspective. Chapters address timely issues, theories, and debates that are inextricably linked to soap operas and telenovelas as global industries, as sites for new audiences, and as hybrid cultural products within the digital landscape. Bringing depth and originality to the subject area, each chapter demonstrates the richness of these genres and their long-term significance as the televisual landscape evolves and becomes increasingly reliant on technological and creative innovations.

This volume explores the relationship between shared disciplinary norms and individual traits in academic speech and writing. Despite the standardising pressure of cultural and language-related factors, academic communication remains in many ways a highly personal affair, with active participation in a disciplinary community requiring a multidimensional discourse that combines the professional, institutional, social and individual identities of its members. The first section of the volume deals with tensions involving individual/collective values and the analysis of collective vs. individual discoursal features in academic discourse. The second section comprises longitudinal investigations of the academic output of single scholars, so as to highlight the individuality in their choices and the reasons for not conforming with the commonality of conventions shared by their professional community. The third part deals with genres that are meant to impose commonality on the members of an academic community, not only in the drafting of specialized texts but also when these are reviewed or evaluated for possible publication.

There is a timely and urgent need for a reasoned dialogue reassessing how Marxism can advance the study of human communication and transform the social world in which it is embedded. Indeed, ongoing world-historical events -- including the vigorously organized market globalization, the corresponding insurgent global anticorporate movement, and the conflicts engendered by the U.S. invasion of Iraq -- have underscored the importance of a thorough critique of global capitalism and its telecommunication technologies and practices. This important new collection, featuring essays by leading scholars and practitioners, provides a much-needed overview and assessment of Marxism's significance to contemporary thinking in communication and media studies. Contributors demonstrate how a Marxist perspective can be usefully applied to specific case studies in communication, providing valuable insights and understandings that are not obtainable using other approaches.

Idiomatic expressions are the 'salt and pepper' of any language. They give Spanish its colour and imagery, its richness and variety. From set phrases and idioms to metaphorical expressions and proverbs, these essential components allow users to add humour and spice to their language, vividly embodying Hispanic culture while naturalizing their communication style to more closely resemble that of native speakers. Key features: Includes a selection of the most widely used idioms from Spain and Latin America; Idioms are classified into specific and easy-to-reference categories; Creative activities, exercises, mnemonic devices and learning strategies facilitate the acquisition and mastery of idiomatic language; Connections between the Spanish language and Hispanic culture are explained and illustrated; Reference tables at the end of each section highlight similarities between English and Spanish usage of idiomatic language; Original samples, as well as fragments from various Spanish-speaking countries and well-known literary works, are included to help expose students to the use of idioms in journalistic and literary writing. Practical, informative and highly entertaining, this is the ideal text for all intermediate and advanced learners of Spanish.

The netted human we may call Homo Irretitus resides in a space made possible by technologies frequently referred to as new media, social media, emerging media, and Web 2.0. Traditional conceptualizations of audiences and producers are shifting so the very making of our social practices, spaces, and contexts in this brave new world of the World Wide Web, the work of Homo Irretitus in this intersectional space, must be interrogated. If we are to understand this space, we should approach it from varied vantage points. This book gathers scholars from both within and external to the core of new media studies, each of whom applies a unique theoretical perspective to the intersection of audience and production in the space enabled by emerging communications technologies. In doing so they help shed light on a variety of the tensions evident in the new digital spaces in which we create and recreate (and often produse) so much of our lives, our identities, and our selves. Focusing multiple spotlights on the intersection of audiences and production made possible by social software helps make clearer a more nuanced perspective than would otherwise be possible as well as opening up questions for further debate within the field.

Signs exist as fundamental markers of the urban landscape. Whether in the form of street signs offering directions, the airbrushed promises of advertising media or the vandalized detournements of street art, signs pervade urban spaces and provide a tangible 'text' upon which the logics of both cities and ourselves are written. Cities of Signs charts the way that signs exist as key elements of contemporary urban space, and explores what it means to live within these spaces, amongst cities of signs. This refreshing take on the way that urban space is lived and experienced is a timely contribution to the literature in urban studies, sociology and education alike. In decoding the cultural production at play in urban environments, Cities of Signs presents a dynamic approach to understanding how culture is produced and consumed within the cityscape.

An increasing number of contributions have appeared in recent years on the subject of Audiovisual Translation (AVT), particularly in relation to dubbing and subtitling. The broad scope of this branch of Translation Studies is challenging because it brings together diverse disciplines, including film studies, translatology, semiotics, linguistics, applied linguistics, cognitive psychology, technology and ICT. This volume addresses issues relating to AVT research and didactics. The first section is dedicated to theoretical aspects in order to stimulate further debate and encourage progress in research-informed teaching. The second section focuses on a less developed area of research in the field of AVT: its potential use in foreign language pedagogy. This collection of articles is intended to create a discourse on new directions in AVT and foreign language learning. The book begins with reflections on wider methodological issues, advances to a proposed model of analysis for colloquial speech, touches on more 'niche' aspects of AVT (e.g. surtitling), progresses to didactic applications in foreign language pedagogy and learning at both linguistic and cultural levels, and concludes with a practical proposal for the use of AVT in foreign language classes. An interview with a professional subtitler draws the volume to a close.

Signs exist as fundamental markers of the urban landscape. Whether in the form of street signs offering directions, the airbrushed promises of advertising media or the vandalized detournements of street art, signs pervade urban spaces and provide a tangible 'text' upon which the logics of both cities and ourselves are written. Cities of Signs charts the way that signs exist as key elements of contemporary urban space, and explores what it means to live within these spaces, amongst cities of signs. This refreshing take on the way that urban space is lived and experienced is a timely contribution to the literature in urban studies, sociology and education alike. In decoding the cultural production at play in urban environments, Cities of Signs presents a dynamic approach to understanding how culture is produced and consumed within the cityscape.

This book brings together a selection of papers originally presented at the fifth conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009, and mainly focuses on the relevance of discourse and communication to the world of business and organizations as seen from a variety of disciplines (linguistics, communication studies, management studies, sociology, marketing). What unites the contributions is the discursive framework they adopt for the analysis of corporate communication, looking at it as a situated activity in a broadly constructionist paradigm. The various sections are organized along an internal-to-external-communication gradient, starting from the analysis of communication within a company's ordinary operational activities and moving gradually towards types of discourse that are specifically aimed at communication to the public at large, including their representation in the media. The picture that emerges is a good approximation to an accurate and updated snapshot of the state of the art in research and expertise in the area of corporate and institutional communication.

This book tells the story of modern-day newspapers by exploring the digital transition of the New Orleans Times-Picayune as a microcosm of the industry. Drawing on the expertise of scholars and professionals across a range of areas, it explores the economic, political, and social context of the move of the largest daily newspaper (to date) from print to the Web. In doing so it paints a complete picture of the current shape of the newspaper industry. While the circumstances in New Orleans anchor the book, it also includes exploration of other for-profit and nonprofit business models for newspapers; differences in how communities handle news during a crisis; implications of the digital divide; and, how different communities believe a decline in print journalism impacts politics and the functioning of local government. By researching in real-time the metamorphosis of the New Orleans Times-Picayune, the book shows what news organizations, journalists, news consumers, and professionals can learn about the future of the global newspaper industry. Is the newspaper industry in the midst of evolution or are its decisions sparking a revolution?

This book represents a fresh look at cohesion, the point of departure being Halliday and Hasan's seminal Cohesion in English, which is examined in depth as are other notable approaches to cohesion such as Hoey's Patterns of Lexis in Text. It also compares different studies of relevance to cohesion from other areas of linguistics, such as: generative grammar, Functional Sentence Perspective (FSP), and corpus linguistics. In this way, this work extends discussion of cohesion beyond the realms of systemic linguistics to include a broader spectrum of approaches including research into languages other than English. The main focus, however, is on varieties of English and on general and specialised discourse types. Rather than limiting itself to the text as product, the manifestation of a discourse, this book looks at cohesion from the wider perspective of discourse, seen as an interactive process. Consequently, different sociolinguistic and cultural factors are also taken into consideration: How far is cohesion a constitutive feature of text? What is the precise link between cohesion and coherence? What specific role does discourse have in phenomena such as anaphora? Do such things as cohesive universals exist across languages? How far do socio-cultural, or discourse-specific, conventions contribute to the type and degree of cohesion present in a text?