Combining time-test techniques with the latest digital resources, Coopman and Lull's PUBLIC SPEAKING: THE EVOLVING ART, 4th Edition, gives you the tools and knowledge to become a confident, competent, and ethical public speaker in today's media-driven society. Four peer mentors bring text concepts and strategies to life with seamlessly integrated video and animation segments that highlight strategies for successful public speaking. Examples from popular culture include analysis of the public speaking success of Bernie Sanders, Malala Yousafzai, and others, while "Apply It" boxes help you put what you learn into practice outside the classroom.

International language tests increasingly use group oral formats in both high- and low-stakes contexts. But how do test-takers with different characteristics interact in such formats? This book explores how test-takers with different extraversion and proficiency levels co-construct spoken interaction in groups. The impact of the two test-taker characteristics was examined across three task types and with two group sizes. Examination of group performances using both statistical and Conversation Analysis tools offered insights into how group conversation is co-constructed. By enhancing our understanding of the group oral test construct, the findings have useful implications for international language test development and enable appropriate choices regarding task type and group size.

El volumen reune 14 trabajos cuyo objetivo es reflexionar sobre la problematica de la traduccion e interpretacion de lenguas ibericas. Se hace especial hincapie en los aspectos normativos, el papel de las interferencias linguisticas y de los conocimientos extralinguisticos en la traduccion e interpretacion, ademas de los metodos y estrategias traslativas utilizadas en la determinacion de equivalentes. Los estudios que integran este ejemplar se apoyan en los metodos de investigacion tanto cualitativos como cuantitativos. Sus resultados se articulan conforme a tres categorias tematicas: (1) normatividad, (2) equivalencia y (3) calidad. El libro nos ofrece una serie de claves para producir traducciones e interpretaciones de calidad y agilizar el proceso de toma de decisiones translatorias. The volume brings together 14 works which aim to reflect on the problems of translation and interpretation from and into Iberian languages. It puts emphasis on normative aspects, translational strategies used in the determination of equivalents, the role of linguistic interferences and extralinguistic knowledge in translation and interpretation. The studies included in the monograph are based on both qualitative and quantitative research methods. Their results presented are divided into three thematic categories: (1) normativity, (2) equivalence, (3) quality. The book offers us a series of pointers to produce quality translations and interpretations and to improve the translational decision-making process.

Designed with the busy college student in mind, SPEAK provides students with the essentials to deliver a successful oral presentation. It contains easy-to-read brief lessons that highlight key points and principles, eye-catching visuals, quips, and quotes drawn from a variety of sources. This compact resource's intuitive organization and page layout allow students to absorb each skill quickly, logically, and memorably.

This edition of Professor Allen's highly successful book is on the pronunciation of Attic Greek in classical times. In this third edition, Allen has revised the section on stress in classical Greek, the chapter on quantity has been recast, and the author has added an appendix on the names and letters of the Greek alphabet, to provide a parallel and historical background to the similar appendix in the second edition of his Vox Latina. The total amount of revision since the first edition has made it necessary to reset the whole book, so in addition to the new material, the supplementary notes of the second edition are now incorporated into the main text making this book much more convenient to use.

With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug Web sites, and evaluates the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites, to health service provider sites, manufacturers' brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?

Die Studie zeigt die Existenz verschiedener Ausdrucksmoeglichkeiten des Erfolgs und der Erfolgsrelationen in den aspektualen Systemen der tschechischen und der deutschen Sprache. Sie beschreibt diese Mittel detailliert anhand kontrastiver Analysen von tschechischen und deutschen Verben und Verbpaaren, damit die Sprachbenutzer und -benutzerinnen vor allem bei der UEbersetzung dieser semantischen Nuancen im Tschechischen die jeweilige Nuance identifizieren und aquivalent im Deutschen darstellen koennen. Der Autor stellt Loesungsvorschlage in Woerterbuchern und UEbersetzungen dar und fuhrt eine UEbersicht der Moeglichkeiten an, die zum Ausdruck der semantischen Relation im Deutschen gebraucht werden koennen.

With World English, learners experience the world through content and ideas from National Geographic and TED, providing the motivation to talk about what's most important to them.

"Schreibwissenschaft methodisch" beleuchtet die Methodenvielfalt der Schreibwissenschaft und zeigt bestehende Forschungslucken auf. Im Zentrum stehen die Verfahren, mit denen in unterschiedlichen Bereichen und aus verschiedenen Perspektiven systematisch Erkenntnisse uber den Gegenstand "Schreiben" gewonnen werden koennen. Hierzu gehoeren unter anderem Key-Stroke-Logging, korpuslinguistische Analyse, Lautes Denken, Screen-Capturing und Videographie. Die Anforderungen von Forschungen im Bereich des Real-Life-Writing werden ebenso diskutiert wie die Notwendigkeit der Datentriangulation und der Nachnutzung von Daten. Hinzu kommt der Bereich der Textfeedback-Forschung, in dem nach Moeglichkeiten des strukturierten Gebens von Feedback und den Effekten von Feedback gefragt wird.

Among the many pieces of expert advice in The Essentials of Persuasive Public Speaking is this nugget: "To capture attention, define a problem that keeps listeners up at night." Wyeth may as well be talking about the book itself for nothing keeps us up at night like the prospect of giving a speech in the morning.

In this portable, brief, and lucid guide to presenting, Wyeth counsels how to calm a thumping heart and reveals techniques on preparation, delivery, and visual aids as he gives you vivid stories and rubber-meets-the-road advice. And he does more than simply ease your dread; he inspires you with historical accounts and incisive observations on the power and purpose of speaking well. From advice on the pitch and pace of your speaking voice to admonishments against squirrel-paw hands and data-crammed PowerPoint slides, Wyeth s pointers will give you the focus and confidence to stand up straight, lean forward, and tell your story well."

Speaking Greek supports the second edition of the bestselling beginner's course, Reading Greek, by providing on two CDs lively new recordings of some of the ancient texts presented in the Text volume. Made by experts and accompanied by special sound effects, the tracks include readings from Homer, Herodotus, Euripides, Aristophanes and Demosthenes. There is also a new introductory track containing a talk by Professor David Langslow about the sounds of ancient Greek. An accompanying leaflet provides a summary, a description of technical terms and further reading. These new CDs will enlighten the experience of the student of ancient Greek, demonstrating that this was a living language, spoken as well as read.

Do you want to develop a solid understanding of Swedish and communicate confidently with others? Through authentic conversations, vocabulary building, grammar explanations and extensive practice and review, Complete Swedish will equip you with the skills you need to use Swedish in a variety of settings and situations, developing your cultural awareness along the way. The book follows several characters through a storyline enabling learners to engage with Swedish culture and contextualise their learning. What will I achieve by the end of the course? By the end of Complete Swedish you will have a solid intermediate-level grounding in the four key skills - reading, writing, speaking and listening - and be able to communicate with confidence and accuracy. You will be able to engage with relevant and up-to-date topics, including politics, education, gender equality and popular entertainment in Sweden. Is this course for me? If you want to move confidently from beginner to intermediate level, this is the course for you. It's perfect for the self-study learner, with a one-to-one tutor, or for the beginner classroom. It can be used as a refresher course as well as to support study for the 'Swedex' Swedish proficiency test. What do I get? -20 learning units plus verb reference and word glossary -Discovery Method - figure out rules and patterns to make the language stick -Teaches the key skills - reading, writing, listening, and speaking -Learn to learn - tips and skills on how to be a better language learner -Culture notes - learn about the people and places of Sweden -Outcomes-based learning - focus your studies with clear aims -Authentic listening activities - everyday conversations give you a flavour of real spoken Swedish -Test Yourself - see and track your own progress *Complete Swedish maps from A1 Beginner to B2 Upper Intermediate level of the CEFR (Common European Framework of Reference for Languages) guidelines and from Novice-Low to Advanced-Mid level of the ACTFL (American Council on the Teaching of Foreign Languages) proficiency guidelines. The free audio for this course is available to download to the Teach Yourself Library app, or to stream on library.teachyourself.com. What else can I use to learn Swedish? If you require an absolute Beginner course, you can try our Get Started in Swedish Absolute Beginner course: 9781444175202 Rely on Teach Yourself, trusted by language learners for over 80 years.

Outcomes is a completely new general English course in which: Natural, real-world grammar and vocabulary help students to succeed in social, professional, and academic settings CEF goals are the focus of communication activities where students learn and practise the language they need to have conversations in English Clear outcomes in every lesson of every unit provide students with a sense of achievement as they progress through the course

Having the ability to speak confidently; engage the audience; make a clear, well-argued case; and handle any tricky situations, is rarely a natural talent, but it can be learned through application and practice. Scientists Must Speak: Bringing Presentations to Life helps readers do just that. At some point in their careers, the majority of scientists have to stand up in front of an inquisitive audience or board and present information. This can be a stressful experience for many. For scientists, the experience may be further complicated by the specialist nature of the data and the fact that most self-help books are aimed at business or social situations. Scientists Must Speak includes sections on: * targeting your talk - knowing your audience and how to pitch to them * organizing your presentation - aligning your points logically around a central key theme * using visual aids effectively - how to avoid a random slide show *'practice, practice, practice' - it's a rare orator that does not need to practice * taking control - preparing the room, using eye contact, and checking the audience is with you * voice and language - developing a good speaking style, and help for those for whom English is a second language * body language - the messages your posture, mannerisms and facial expressions convey to the audience * handling question and answer sessions - taking the fear out of these * expecting the unexpected - how to cope with unforeseen mishaps * adapting material for different situations - how to avoid reinventing the wheel * organizing a session with several speakers - how to organize or chair sessions Written by authors with many years' experience of teaching presentation techniques, this engaging text will help readers make the best of their presentations and remove some of the fear that makes them a daunting prospect.

Social Media in the Classroom provides a comprehensive resource for teaching social media in advertising, public relations, and journalism at the undergraduate and graduate levels. With twelve chapters by contributors from the United States, the United Kingdom, and Australia, this volume provides original scholarly work which encompasses a wide range of methodologies, theories, and sample assignments for implementing social media. This book is an excellent resource for preparing students to transform their personal skills in social media into professional skills for success in the job market.

For anyone who fears the thought of writing and giving a speech--be it to business associates, or at a wedding--help is at hand. Acclaimed presidential speechwriter Peggy Noonan shares her secrets to becoming a confidence, persuasive speaker demystifying topics including:

• Finding you own authentic voice

• Developing a text that interest you

• Acing the all-important first paragraph

• Using logic to move your audience

• Creating, developing, and reinventing the "core speech" for diverse audiences

• Strengthening your speech with a vital element: humor

• Winnowing your thought down to the essentials

• Handling professional jargon, clichés, and the sound bite syndrome

• Presenting your speech in the best way

• Collecting intellectual income--conversing your speech treasures

• Breaking all the rules and still succeeding

• Reading for inspiration--how to use the excellence of others

Complete with lessons, tips and memorable examples, On Speaking Well shows us how to create forceful, persuasive, relevant speeches that will resonate with our audiences. Engaging, informative, and always entertaining, this is undoubtedly the authoritative how-to guide for anyone writing or giving a speech

Good public speakers are made, not born - or so thinks Dale Carnegie, the pioneer of personal business skills. Yet business, social and personal satisfaction depend heavily upon a person's ability to communicate clearly. Public speaking is an important skill which anyone can acquire and develop. It is also the very best method of overcoming self-consciousness and building confidence, courage and enthusiasm. This classic, well established title has been called 'the most brilliant book of its kind'. It takes you step by step through: -Acquiring basic public speaking skills -Building confidence -Speaking effectively the quick and easy way -Earning the right to talk -Vitalising your talk -Sharing the talk with the audience as well as organisation and presentation skills

Social Media in the Classroom provides a comprehensive resource for teaching social media in advertising, public relations, and journalism at the undergraduate and graduate levels. With twelve chapters by contributors from the United States, the United Kingdom, and Australia, this volume provides original scholarly work which encompasses a wide range of methodologies, theories, and sample assignments for implementing social media. This book is an excellent resource for preparing students to transform their personal skills in social media into professional skills for success in the job market.