This book is the first longitudinal study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book has important reference value for future research on language management at the supernational level and language services for linguistically complex events. At the same time, it presents some broader implications for current and future language policy makers, language educators and learners, particularly from non-English speaking backgrounds. Foreword by Ingrid Piller

Quintilian, born in Spain about 35 CE, became a widely known and highly successful teacher of rhetoric in Rome. "The Orator's Education" ("Institutio Oratoria"), a comprehensive training program in twelve books, draws on his own rich experience. It is a work of enduring importance, not only for its insights on oratory, but for the picture it paints of education and social attitudes in the Roman world.

Quintilian offers both general and specific advice. He gives guidelines for proper schooling (beginning with the young boy); analyzes the structure of speeches; recommends devices that will engage listeners and appeal to their emotions; reviews a wide range of Greek and Latin authors of use to the orator; and counsels on memory, delivery, and gestures.

Donald Russell's new five-volume Loeb Classical Library edition of "The Orator's Education," which replaces an eighty-year-old translation by H. E. Butler, provides a text and facing translation fully up to date in light of current scholarship and well tuned to today's taste. Russell also provides unusually rich explanatory notes, which enable full appreciation of this central work in the history of rhetoric.

Traditionell sind Paradigmen vor allem Gegenstand der Morphologie. Als allgemeines Beschreibungskonzept lassen sie sich jedoch auf Grammatikbeschreibung im Allgemeinen ubertragen. Derartige grammatische Paradigmen bilden die Grundlage einer konsequent funktionalen Beschreibung grammatischer Kategorien und deren Oppositions- und Relationsstrukturen. Anhand der Kategorie Modus des Deutschen wird dieses funktionale Beschreibungskonzept empirisch uberpruft und weiterentwickelt. Das so entwickelte Konzept erlaubt es, grammatische Kategorien als Zielstrukturen von Grammatikalisierungsprozessen prazise - und basierend auf ihren inharenten Relationsstrukturen - abzubilden.

Your Voice Is Your Business: The Science and Art of Communication, Second Edition combines the latest in voice research and technology with the most powerful, state-of-the-art presentation skills and methods. The result is an integrated and comprehensive approach to connecting the technically based aspects of voice production with an applied, skill-based grasp of interpersonal effectiveness. This text serves as both a practical handbook and a resource on human vocal production in real-world settings. Relevant techniques of positioning, gesture, and paraverbals are incorporated in the study of successful voice presentation. Additionally, technical information is integrated into the text and reviewed at the end of each chapter.This second edition responds to the readers' desire for an expansion of the topics, illustrations, and techniques found particularly effective in the first edition, and provides new information reported in recent speech-language pathology literature in two brand-new chapters with vivid, powerful, and direct explanations and exercises.Your Voice Is Your Business The Science and Art of Communication, Second Edition has been designed for ease of use for the student of voice science or anyone eager to use their communication abilities to their best advantage at work, on stage, or in everyday life. This text includes terminology and references suitable to the serious student of the voice, as well as detailed, realistic scenarios to further any professional's knowledge on the art of human communication, and will be a staple in multiple fields including speech-language pathology, communications, theater and drama, and business.

Dans l'antiquite, la grammaire etait l'art de bien ecrire, et elle n'a pas perdu ce lien etroit a l'ecrit. La critique de la grammaire interroge ces liens par rapport a la realite langagiere. En effet, l'ecrit n'est pas une simple representation de l'oral, mais il ordonne, rationalise la pratique orale. Baser la grammaire sur l'ecrit, revient a decrire une forme deja rationalisee de la langue. Et ces descriptions ne refletent que partiellement la realite orale. Contribution a une grammaire critique, ce livre propose des alternatives aux descriptions grammaticales en dehors des rationalisations de l'ecrit. Elle ouvre ainsi les pistes pour une conceptualisation nouvelle de la langue.

Cet ouvrage decrit et analyse l'evolution des constructions de 82 verbes communs a 6 textes representatifs de l'histoire de l'allemand, a savoir le Livre des Evangiles d'Otfrid, les Psaumes de Notker, les Sermons de Berthold von Regensburg et de Maitre Eckhart, la traduction des Evangiles et les Sermons de Luther de 1545. La theorie utilisee est la grammaire de construction (Goldberg 1995). Le caractere anime/non anime des groupes nominaux, herite de l'indo-europeen, joue un role important dans l'evolution des constructions dans le constructicon, passant d'une certaine complexite morpho-syntaxique a une simplification, accom-pagnee de l'emergence des fonctions syntaxiques sujet et objet et parfois de modifications semantiques.

El volumen reune 14 trabajos cuyo objetivo es reflexionar sobre la problematica de la traduccion e interpretacion de lenguas ibericas. Se hace especial hincapie en los aspectos normativos, el papel de las interferencias linguisticas y de los conocimientos extralinguisticos en la traduccion e interpretacion, ademas de los metodos y estrategias traslativas utilizadas en la determinacion de equivalentes. Los estudios que integran este ejemplar se apoyan en los metodos de investigacion tanto cualitativos como cuantitativos. Sus resultados se articulan conforme a tres categorias tematicas: (1) normatividad, (2) equivalencia y (3) calidad. El libro nos ofrece una serie de claves para producir traducciones e interpretaciones de calidad y agilizar el proceso de toma de decisiones translatorias. The volume brings together 14 works which aim to reflect on the problems of translation and interpretation from and into Iberian languages. It puts emphasis on normative aspects, translational strategies used in the determination of equivalents, the role of linguistic interferences and extralinguistic knowledge in translation and interpretation. The studies included in the monograph are based on both qualitative and quantitative research methods. Their results presented are divided into three thematic categories: (1) normativity, (2) equivalence, (3) quality. The book offers us a series of pointers to produce quality translations and interpretations and to improve the translational decision-making process.

For a number of years, there has been concernin Germany about the decline of language . From a linguistic perspective, this hypothesis cannot be substantiated. Public debate, however, does raise some new questions about the stability and mutability of language norms. This volume undertakes a linguistic examination of the relationship between empiricism and standards in various forms and domains of communication."

Dieses Buch untersucht die Integration der vorangestellten Adverbialsatze im Neuhochdeutschen anhand eines Korpus, das die Nahe-Distanz-Dimension systematisch berucksichtigt. Die Analyse liefert Ergebnisse zum - in der Forschung bislang weitgehend vernachlassigten - Bereich der konzeptionellen Mundlichkeit: Im Hinblick auf die Anbindung vorangestellter Adverbialsatze bestehen relevante Unterschiede zwischen konzeptionell mundlichen und konzeptionell schriftlichen Texten. Es wird zudem aufgezeigt, dass die integrative Stellung im Korpus in der Gesamtschau nicht den frequentesten Stellungstyp darstellt. Eine zentrale Bedeutung kommt dem Parameter der Inhaltsrelation bei der Frage nach der historischen Entwicklung der Verteilung der einzelnen Varianten zu.

This book examines the pronunciation goals of teachers, course leaders, and learners on a ten-week UK pre-sessional access course, particularly with regard to suprasegmental instruction and target of instruction on how these goals are reflected in pronunciation assessment, and how teacher goals are informed by their attitudes and beliefs. A mixed methods approach, including direct observation and semi-structured interviews, is employed to address the area of enquiry. Results show a lack of clarity of course goals. Although there is a firm emphasis on suprasegmental instruction, in semi-structured interviews, teachers report a lack of clear course goals and guidance. Assessment and practice do not always adhere to a goal of intelligibility, and support for teachers, in terms of the materials and how they might be exploited seems limited. The book concludes with tentative recommendations on how suprasegmental instruction might be facilitated on EAP and other courses

La frase pseudoscissa non e stata finora oggetto di uno studio contrastivo italiano-tedesco. La presente ricerca getta luce sui molto discussi confini della struttura, amplia le conoscenze sulla sua natura sintattica, semantica e pragmatica, e propone una definizione accompagnata da una tipologia che raccoglie tutte le sue possibili manifestazioni. L'analisi corpus-based di un campione di testi tratti da giornali online (creato per il progetto ICOCP, Italian Constituent Order in a Contrastive Perspective all'Universita di Basilea) ci aiuta a capirne meglio la forma, la distribuzione e le funzioni discorsive. Oltre ad apportare nuovi dati sul linguaggio dei giornali online, i risultati dello studio si rivelano utili e applicabili anche nel campo della traduzione e dell'insegnamento delle lingue.

Die Studie zeigt die Existenz verschiedener Ausdrucksmoeglichkeiten des Erfolgs und der Erfolgsrelationen in den aspektualen Systemen der tschechischen und der deutschen Sprache. Sie beschreibt diese Mittel detailliert anhand kontrastiver Analysen von tschechischen und deutschen Verben und Verbpaaren, damit die Sprachbenutzer und -benutzerinnen vor allem bei der UEbersetzung dieser semantischen Nuancen im Tschechischen die jeweilige Nuance identifizieren und aquivalent im Deutschen darstellen koennen. Der Autor stellt Loesungsvorschlage in Woerterbuchern und UEbersetzungen dar und fuhrt eine UEbersicht der Moeglichkeiten an, die zum Ausdruck der semantischen Relation im Deutschen gebraucht werden koennen.

"Schreibwissenschaft methodisch" beleuchtet die Methodenvielfalt der Schreibwissenschaft und zeigt bestehende Forschungslucken auf. Im Zentrum stehen die Verfahren, mit denen in unterschiedlichen Bereichen und aus verschiedenen Perspektiven systematisch Erkenntnisse uber den Gegenstand "Schreiben" gewonnen werden koennen. Hierzu gehoeren unter anderem Key-Stroke-Logging, korpuslinguistische Analyse, Lautes Denken, Screen-Capturing und Videographie. Die Anforderungen von Forschungen im Bereich des Real-Life-Writing werden ebenso diskutiert wie die Notwendigkeit der Datentriangulation und der Nachnutzung von Daten. Hinzu kommt der Bereich der Textfeedback-Forschung, in dem nach Moeglichkeiten des strukturierten Gebens von Feedback und den Effekten von Feedback gefragt wird.

This is the first and completely new edition of Victorinus late-antique commentary on Cicero s De inventionesince 150 years. The edition is based on a critical new reading of all the manuscripts including a previously unknown manuscript family which transmitted the correct text in many places."

Der Band bearbeitet die Frage, mit Hilfe welcher sprachlichen Verfahren Wissen in zentralen Praxisfeldern des Alltags entsteht. Am Beispiel der Bereiche Medizin, Recht, Lehr/Lerninteraktionen und Massenmedien wird untersucht, was jeweils interaktiv als Wissen angezeigt wird bzw. was als Wissen gilt. Die BeitrAge gliedern sich quer zu den Praxisfeldern in vier Abschnitte und bearbeiten jeweils eine der folgenden Leitfragen: Wie wird Wissen situativ eingebettet, wie wird Wissen interaktiv hervorgebracht, wie wird Wissen institutionell zur Geltung gebracht und wie wird Wissen (massen)medial verbreitet.

This book provides a research-led guide to public speaking in English, using the foundations of applied linguistics research to analyse elements of spoken presentation, including content, form, persona and audience interaction. The author also introduces and analyses case studies of what she calls 'the New Oratory', examining such modern speaking formats as the three-minute-thesis presentation, the investor pitch and TED talks, making this book a cutting-edge exploration of how public speaking is conducted in an increasingly digitalised world. It provides essential advice for non-native English speakers and speakers of English as a Second Language (ESL) whose work or study requires them to present in English, but will also be of interest to students and scholars of applied linguistics and business communication.

A many-faceted exploration of spoken eloquence: how it works, how it has evolved, and how to tap its remarkable power We all know eloquence when we hear it. But what exactly is it? And how might we gain more of it for ourselves? This entertaining and, yes, eloquent book illuminates the power of language from a linguistic point of view and provides fascinating insights into the way we use words. David Crystal, a world-renowned expert on the history and usage of the English language, probes the intricate workings of eloquence. His lively analysis encompasses everyday situations (wedding speeches, business presentations, storytelling) as well as the oratory of great public gatherings. Crystal focuses on the here and now of eloquent speaking-from pitch, pace, and prosody to jokes, appropriateness, and how to wield a microphone. He explains what is going on moment by moment and examines each facet of eloquence. He also investigates topics such as the way current technologies help or hinder our verbal powers, the psychological effects of verbal excellence, and why certain places or peoples are thought to be more eloquent than others. In the core analysis of the book, Crystal offers an extended and close dissection of Barack Obama's electrifying "Yes we can" speech of 2008, in which the president demonstrated full mastery of virtually every element of eloquence-from the simple use of parallelism and an awareness of what not to say, to his brilliant conclusion constructed around two powerful words: dreams and answers.

From Simon & Schuster, The Art of Conversation explores the magic key to personal and social popularity. Following the simplest suggestions and rules found in this book, author James Morris can make you a truly outstanding conversationalist - and bring you popularity and success with people that you never thought possible!

Ella Baker (1903-1986) was an influential African American civil rights and human rights activist. For five decades, she worked behind the scenes with people in vulnerable communities to catalyze social justice leadership. Her steadfast belief in the power of ordinary people to create change continues to inspire social justice activists around the world. This book describes a case study that translates Ella Baker's community engagement philosophy into a catalytic leadership praxis, which others can adapt for their work. Catalytic leadership is a concrete set of communication practices for social justice leadership produced in equitable partnership with, instead of on, communities. The case centers the voices of African American teenage girls who were living in a segregated neighborhood of an affluent college town and became part of a small collective of college students, parents, university faculty, and community activists learning leadership in the spirit of Ella Baker.