Public deliberation depends on how skillful communicators are in establishing their version of what is known to be publicly acceptable. This volume provides rhetorical analyses of institutional websites, political speeches, scientific presentations, journalistic accounts or visual entertainment. It shows the significance of rhetorical construction of knowledge in the public sphere. It addresses the issues of citizenship and social participation, media agendas, surveillance and verbal or visual manipulation. It offers rhetorical critiques of current trends in specialist communication and of devices used when contested interests or ideologies are presented.

This is an up-to-date and easy-to-use phrasebook that will have you communicating in Zulu in no time! Arranged by subject, it supplies a range of questions you may want to ask in Zulu, and the answers you may be given, for most occasions - from exchanging greetings to buying arts and crafts, asking directions, ordering food and talking about the weather. This is an excellent resource for visitors to South Africa as well as non-Zulu-speaking South Africans.

In Making Media Studies, David Gauntlett turns media and communications studies on its head. He proposes a vision of media studies based around doing and making - not about the acquisition of skills, as such, but an experience of building knowledge and understanding through creative hands-on engagement with all kinds of media. Gauntlett suggests that media studies scholars have failed to recognise the significance of everyday creativity - the vital drive of people to make, exchange, and learn together, supported by online networks. He argues that we should think about media in terms of conversations, inspirations, and making things happen. Media studies can be about genuine social change, if we recognise the significance of everyday creativity, work to transform our tools, and learn to use them wisely. Making Media Studies is a lively, readable, and heartfelt manifesto from the author of Making is Connecting.

This book brings together friends and colleagues of Prof. Dr. Ayseli Usluata who cherish her as a person as well as an academic. As we have all experienced, Prof. Usluata's major passion is advancing academia as an interdisciplinary collaboration. Thus, this book's aim is to bring together current original works in communication studies and business communication fields. This volume is intended to provide an intellectual, multi-faceted and balanced collection of writings from various academic fields with a communication focus. Academic articles in this book range from branding cases to advertising studies and to media education.

This is the entrancingly entertaining yet amazingly effective guide that shows you how to know the meaning of words that you have never seen or heard before, learn the history of words so that they come alive for you, master an invaluable and permanent technique of word-viewing within 30 days. This is the one book that makes you love to learn.

Advances in digital technology over the past two decades have created a wide array of new media platforms, channels, and delivery mechanisms. Through these, people can receive staggering amounts of content. As a result, both consumers and producers of media have exciting new options in creating and acquiring content. An Introduction to Visual Theory and Practice in the Digital Age is designed to prepare students for becoming producers of sophisticated digital media. It combines elements of visual theory and design with the practice of creating interactive media content. A framework for working in the digital world is also provided: students are asked to consider the legal, ethical, and historical aspects of visual theory and design and then combine those concepts with visual design principles and proper composition of still images, video, and sound. Real-world examples are provided, with a section where media professionals explain how theory and practice are brought together. Designed as an introduction to the field, this book is suitable for undergraduate courses including those in multimedia journalism, visual communication, and mass communication practices.

The fun and easy way to learn the fascinating language of German with integrated audio clips

"German For Dummies, Enhanced Edition" uses the renowned Berlitz approach to get you up and running with the language-and having fun too Designed for the total beginner, this guide introduces you to basic grammar and then speedily has you making conversation. Integrated audio clips let you listen and learn as you hear pronunciations and real-life conversations. Fun and games sections ease your way into German fluency, phonetic spellings following expressions and vocabulary improve your pronunciation, and helpful boxes and sidebars cover cultural quirks and factoids.Master the nuts and bolts of German grammarLearn phrases that make you sound German-and know what "never" to say in German

Whether you're just looking for a greeting besides "Guten tag" or you want to become a foreign exchange student, this enhanced edition of "German For Dummies" gives you what you need to learn the language-as much as you like, as fast as you like

This volume examines the role of history in the study of new media and of newness itself, discussing how the 'new' in new media must be understood to be historically constructed. Furthermore, the new is constructed with an eye on the future, or more correctly, an eye on what we think the future will be. Chapters by eminent scholars address the connection between historical consideration and new media. Some assess the historical descriptions of the development of new media; others hinge on the issue of newness as it relates to existing practices in media history. Remaining essays address the shifting patterns of storage at work in media inscription, as they relate to the practice of history, and to the past and contemporary cultural formations. Together they offer a ground-breaking assessment of the long history of new media, clearly recognizing that the new media of today will be the traditional media of tomorrow, and that an emphasis on the history of the future sheds light on what this newness can be said to represent.

The volume contains papers given at the 30th Colloquium of Linguistics, whose leading (but not exclusive) theme was 'Language and Cognition'. The papers represent various domains of linguistics and range from purely theoretical (e.g. those dealing with language sign and categorical grammar), through descriptive and historical, to application-oriented (glottodidactics and translation). Computer linguistics is also represented. The papers deal with a number of languages (English, French, German, Gothic, Hebrew, Hungarian, Italian, Icelandic, Polish, including Kashubian, and others). The problem of artificial languages is considered, too.

For more than a decade, girl power has been a cultural barometer, reflecting girlhood's ever-changing meanings. How did girl power evolve from a subcultural rallying cry to a mainstream catchphrase, and what meaning did young girls find in its pop culture forms? From the riot grrrls to the Spice Girls to The Powerpuff Girls, and influenced by books like Reviving Ophelia and movements like Take Our Daughters to Work Day, Growing Up With Girl Power charts this history. It considers how real girls who grew up with girl power interpreted its messages about empowerment, girlhood, strength, femininity, race, and more, and suggests that for young girls, commercialized girl power had real strengths and limitations - sometimes in fascinating, unexpected ways. Encompassing issues of pre-adolescent body image, gender identity, sexism, and racism, Growing Up With Girl Power underscores the importance of talking with young girls, and is a compelling addition to the literature on girls, media, and culture. Supplemental resources are available online at GrowingUpWithGirlPower.com.

This book offers a thorough lexical description of an English for Specific Purposes (ESP) variety, English for Architecture, by means of a selfmade corpus. As other knowledge communities, Architecture practitioners have a distinctive discourse and a linguistic identity of their own. Both are conveyed through specific linguistic realizations, and are of considerable interest in the field of ESP. The corpus used was designed for the purpose of describing and analyzing the main lexical features of Architecture Discourse from three different perspectives: word-formation, loanword neology and semantic neology, which are the three main foundations of lexis. In order to analyze all materials a database of almost three thousand entries was produced, including a description and classification of every word from the corpus considered relevant for the analysis. Thanks to this methodology the lexical character of Architecture language is ultimately revealed in connection with the linguistic identity of its practitioners.

This book reflects the vigorous interest in studies of business discourse(s) and culture(s) emerging from various Asian communities. It also records the diversity of methodological approaches, ontological perspectives and topics characterising a number of studies conducted by Asian and Western scholars on cultural and linguistic strategies and preferences identifiable in Asian or Asian-Western business interactions. The volume is structured in two parts, including chapters that address linguistic and textual issues (Part I) and cultural and pragmatic issues (Part II) of Asian business discourse(s). Even though the different domains identified--"linguistic, textual, pragmatic and cultural--"have been combined to provide useful organising labels, they remain strictly interrelated as their occurrence and variation have significant implications on one another.

Many public speaking texts take students through a number of chapters of theory and advice before getting to the different types of speeches (e.g., informative, persuasive, special occasion, and small group presentations) that they will give. This innovative new book provides students with the tools they need to speak confidently earlier in the course.
Based on her many years of teaching experience, Sherry Devereaux Ferguson outlines an additive approach to public speaking, providing a foundational overview at the beginning of the book. Each subsequent chapter presents the information and skills necessary to fulfill that chapter's assignment. This organization allows students to master skills incrementally and--in the process--to begin speaking earlier. With a goal of building competency in stages, Ferguson's sure-footed method leads to more confident and effective speakers. Paying special attention to audience analysis and rhetorical criticism, this distinctive text also offers a strong ethical foundation for the act of public speaking.
Features
* Assignment-based: Organizes content around speech assignments rather than topics, allowing professors to introduce practical work early in the course
* Additive in approach: Allows the student to apply principles learned earlier in the course and also to acquire additional knowledge and skills with each new assignment
* Innovative: Incorporates a number of unique features such as the critical communication model, which offers an ethical component; chapters on professional speechwriting and rhetorical analysis; a discussion of PowerPoint presentations; and novel assignments such as a speech of welcome, a coffee shopdiscussion on ethics, and a team presentation based on theories of multiple intelligence
Providing an abundance of examples, tips from professionals, sample student speeches, and visuals, Public Speaking: Building Competency in Stages helps students to overcome their fears by equipping them with the tools they need to speak confidently in any context.

Leading researchers in the field of spoken discourse and language teaching offer an empirically informed, issues-based discussion of the present state of research into spoken language. They address some of the complex and rewarding opportunities offered by these emerging insights for language education and, specifically, for TESOL. They ask whether new data and evidence that spoken discourse is a distinctive genre will challenge existing language theories and teaching. What could be the practical outcomes for curriculum, teaching approaches, materials and assessment? A stimulating resource for researchers and for professional and student language teachers.

For a number of years, there has been concernin Germany about the decline of language . From a linguistic perspective, this hypothesis cannot be substantiated. Public debate, however, does raise some new questions about the stability and mutability of language norms. This volume undertakes a linguistic examination of the relationship between empiricism and standards in various forms and domains of communication."

In der modernen Offentlichkeit wird die Stimme als das Medium einer demokratischen und sozialen Ordnung betrachtet. Sie steht im Zentrum eines umfangreichen Wortfeldes: Stimmrecht, Abstimmung, Volkes Stimme, eine Stimme haben oder die Stimme ergreifen. Ahnlich prominent ist die Stimme im ubertragenen Sinne, in der gegenwartigen Kultur- und Literaturtheorie. Sei es in der beruhmten Frage: "Wer spricht?," im Konzept der Polyphonie oder der Intertextualitat, in dem es um das Echo der Zitate in der Kunst geht. Was aber kommt zum Ausdruck, wenn "nur" die Stimme zu horen ist, wenn Klang, Rhythmus, Schrei, Atem und Stocken der Stimme jenseits aller Worte, aller Bedeutungen und Signifikate vernehmbar sind? Die langjahrige monomanische Verehrung der Schriftreligion und Bildersucht durchbrechend, soll mit den hier versammelten Beitragen eine Kultur- und Mediengeschichte der Stimme skizziert werden. Neben dem Verhaltnis von Stimme und Schrift und der Rolle der Stimme in Politik und Jurisprudenz, gilt die Aufmerksamkeit vor allem Themenbereichen wie der Opern-, Musik- und Filmgeschichte sowie der Technikgenese modernerer Aufzeichnungssysteme."

Should today's society be termed an « information or a « network society? This book provides an alternative choice--the hypercomplex society, which is a critical, complex-theoretical understanding of society whose growing level of social complexity represents the basic challenge of our current society. This original understanding of society is presented through a historical analysis of the emergence of the current state of hypercomplexity and polycentrism. The functioning of communication, mass media, and the public sphere in the hypercomplex society is also analyzed and the Internet is characterized as a communication infrastructure particularly shaped by the hypercomplex society. The book concludes with a cultural self-observation of the hypercomplex society.

Although community engagement to enhance justice, equity, and inclusion is at the heart of this book, dancing with difference is the overarching metaphor. It is used to explain diverse relations between contexts, institutions, structures, community organizations, and groups, and the diverse relationships between organizational representatives and community members. It is these dances with difference through which groups and individuals deal with contextual forces, negotiate cultural identities, subjectivities, and positioning, and orient themselves toward their work. Featuring case studies of several international, national, and local organizations, the book showcases both first-hand and public discourses related to community engagement work from Nepal and Northern Ireland to Kenya, Zimbabwe, and the U.S. A framework of critical/interpretive intercultural praxis is offered to guide research and practice across the case studies. It is designed to benefit scholars, students, and practitioners who work in community-based settings by presenting a relevant and applicable guide for entering into community engagement.

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Welcome to the world's most efficient method of learning Mandarin Chinese, whether you are striving to learn Chinese on your own, or studying in a classroom setting. Part of the widely-used and highly acclaimed Kubler series, Intermediate Spoken Chinese provides separate but integrated tracks to help you learn to read, write and speak Chinese efficiently, at your own pace. Intermediate Spoken Chinese allows you to experience real-life situations in different Mandarin-speaking locales. (It also exposes you to the authentic range of Chinese accents; you're not limited only to learning an imaginary textbook Beijing accent as in other books.) You can choose to use this book with its corresponding Intermediate Chinese Practice Essentials Workbook, available separately, that offers you a wide range of one-of-a-kind activities to help you practice the language skills you learn here. Key features of Intermediate Spoken Chinese: Clear and detailed explanations of natural, colloquial Chinese grammar, pronunciation and usage Recommended strategies to help you learn to speak Chinese more efficiently Experience the actual speaking styles of Chinese people in various parts of mainland China as well as Taiwan, Macao, Hong Kong, Singapore, and Malaysia Notes on Chinese culture and society allow you to understand situational etiquette Discussions of challenges faced specifically by English speakers who are learning Chinese and how to overcome them Audio recordings by native speakers of all the vocabulary, dialogues, and other vital items A separate Teacher's Guide and a full character transcript (Simplified and Traditional) are both available electronically An accompanying software program contains 56 videos shot on location which allows you to view conversations involving Chinese speakers from different parts of China. With this language learning set that includes a textbook, CD-ROM, and DVD, you will be speaking Chinese gracefully and fluidly and feel confident traveling in the Mandarin-speaking world.

Neil Postman's most popular work, Amusing Ourselves to Death (1985), provided an insightful critique of the effects of television on public discourse in America, arguing that television's bias towards entertaining content trivializes serious issues and undermines the basis of democratic culture. Lance Strate, who earned his doctorate under Neil Postman and is one of the leading media ecology scholars of our time, re-examines Postman's arguments, updating his analysis and critique for the twenty-first-century media environment that includes the expansion of television programming via cable and satellite as well as the Internet, the web, social media, and mobile technologies. Integrating Postman's arguments about television with his critique of technology in general, Strate considers the current state of journalism, politics, religion, and education in American culture. Strate also contextualizes Amusing Ourselves to Death through an examination of Postman's life and career and the field of media ecology that Postman introduced. This is a book about our prospects for the future, which can only be based on the ways in which we think and talk about the present.

Why doesn't the Millennial Generation embrace news as its grandparents' generation did? Who or what is responsible for the rejection of news by this generation born between the early 1980s and late 1990s? Is Millennial enthusiasm for social media related to a lack of affection for news? Is it too late to transform Millennials into consumers of news? Using never-before-published survey data on attitudes toward news and social media use as well as scholarly reports, public opinion polls, news stories, and observations from journalists, academics, and professionals, Millennials, News, and Social Media: Is News Engagement a Thing of the Past? answers these questions and much more - from the rarely expressed Millennial point of view. Millennials, News, and Social Media helps us understand the generation that came of age as the importance of news waned and social media emerged. It offers insight into which factors will determine whether we will be a society of news consumers who believe being informed is important or a nation in which news illiteracy is the norm. Devastating consequences await the news media, journalism schools, our democracy, and the everyday lives of individuals if we become a nation in which news consumers are extinct and being informed of news is no longer valued. As the first book to explore these important issues, it will appeal to students, scholars, and journalists as well as others who care about developing young people into informed and civically engaged citizens.